ASOS Social media

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- The variety of brands and products available on ASOS Marketplace means customers are willing to spend their money on unique clothing and accessories

- Consumers can purchase more through inspiration and personalisation via social media and the ASOS app

- Same day delivery to expand the brand

- Expand into new categories and keep on adding new brands that are outside of fashion and beauty

- Retailers which are both physical and digital gain more customers through foot traffic as well as the online platform - Competition is getting tougher which means ASOS need to work on marketing of products and positioning a clearer unique selling propositions

- ASOS must ensure they are following the agreements that the World Trade Organisations govern especially since Brexit has caused uncertainty to retailers and causing the movement of labor to slow down in the UK

Social media

ASOS has over 7.1M likes on Facebook, reaching a wide audience through posting images of new products, memes for customers to relate to and user generated content from TikTok and Instagram.

ASOS has accumulated over 11.5M followers

on Instagram, with content similar to Facebook’s: fashion inspiration, new product releases and user generated content. The ASOS Instagram page also includes IGTV, ASOS series featuring beauty tips and styling advice from influencers and celebrities, filters customers can use and highlights to find out more information about ASOS. ASOS customers can share the hashtag #AsSeenOnMe to share their ASOS outfits with a chance to be featured on the page.

The ASOS Twitter account has 1M followers,

with the main content being new product launches as well as memes and any relatable content customers can retweet and reply to. ASOS also creates giveaways to win money to spend on ASOS with the consumer simply retweeting and liking the post as well as sharing a hashtag eg. #ASOSFUNDMYFUN