The hashtag

A hashtag is an important tool as part of the promotional strategy as it requires minimal effort from followers to get involved with and it creates a buzz around the launch of the clothing range and festival. The hashtag will be used primarily on Instagram by ASOS and individuals who attended the festivals.

#ASOSVirtualFestival

The use of a distinctive hashtag will ensure the festival will reach a bigger audience and make it easier to find information on the launch of the digital clothing range and ASOSVirtualFestival.

Customers who have attended the festival and used the photobooth can share their images on social media with the hashtag #ASOSVirtualFestival to have a chance of winning an ASOS gift card to spend on physical or digital garments.

This benefits both ASOS and the customer as it’s easy promotion for the festival with the customers’ interest in entering the draw to win a gift card.