ASOS VIRTUAL festival

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Figure 7

Dress X is a digital clothing marketplace featuring various brands and designers selling digital clothing which is generated through a website and an app. More than 600 garments are both from digital fashion houses as well as traditional fashion brands who have created digital versions of their clothing line, taking that one step further to a less wasteful approach. The prices of the clothing and accessory pieces range from $15 to $200 depending on the complexity of the garment. The customer chooses and purchases an item of clothing from the website or app and uploads an image fitting the requirements which are shown on the website to get digitally dressed. The final image can be posted on social media.

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ASOS VIRTUAL festival by Northumbria University - Issuu