ASOS VIRTUAL festival

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The concept has developed through secondary research of digital clothing companies such as Dress X and The Fabricant, progressing through to analysing various virtual experiences other companies have created, particularly during the Coronavirus pandemic, such as Fenty Skin and Lost Horizon. The future of fashion and technology has been merging and changing at this particular time, only to inspire us, change the perspective on our spending habits and allow us to understand the reality of trends coming and going.

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