The California Lumber Merchant - May 1966

Advanced vacuum-lift technique, borrowed from the aerospace industry, swings another building component onto the truck at Plywood Fabricators' plant at Redwood Vat-

ley, Calif. Components up to 10 x 50 ft. are assembled here for modular construction projects. Ply-Fab is the nation's largest plywood re-manufacturing and scarfing facility.

Your dependable statewide source for quality products

Fast

Senoixt firl)ea /ars,,,

Conserve time, save on deliveries by taking advantage of manager Ed Boies'diversified specialty product lines-in addition to the full complement of basic lumber requirements.

Some examples:

Mouldings, jambs and other millwork.

Evans pre-f inished plywood paneling and Plywall.

Glasteel fiber glass panels.

Plywood for interior, exterior. All grades, sizes.

Timbers from old growth Doug fir. Surfaced to order.

Glu-Lam laminated beams for home and industry.

Owens Corning Fiberglas insulations.

Bond-Deck, the easy-to-lay cost saving panelized decka ng.

Fencing components in cedar and redwood.

Celotex ceiling tile, building board and roofing. Hardwood in a selection of standard and exotic s oec es.

TARGET YOUR EFFORTS...SAVE MONEY AND MANPOWER

Fountain Bull's-Eye Scrvicc There are many tasks you can lay-off on us which would require additional staff or working everyone in your organization to a'frazzle if you go it alone. Take buying lumber for instance. You contact us... just one phone call, and we can give you d rundown on availability at leading mills in the best production areas. On top of this, the item you want may be in transit or in our Los Angeles distribution yard. Whether it's a mountain of decking or a mole-hill of pecky cedar, we can supply the answers, fast/

Once ordered, we do all the scheduling and checking if it's coming from the mill. We pay your freight bill so your bookkeeping department doesn't Set all tied-up with diversion; dunnage and demurrage, You are billed for freight and lumber at the same time, so you don't have to put out money to the railroad before you get the product. And, everyone knows that a few days delay in paying

Then, there's the matter of technical services we have who are specialists in all phases of construction involving laminated timbers, decking and paneling. plus, they are on building code committees to increase the use of lumber. to this the fact that you can save up to 2Y" per month by us control your inventory and you have a service which can be ignored.

Next time you need decking, dimension lumber, laminated bers, pecky cedar or any standard or special product in West softwoods. call Fountain first!

erclta,nt

lu {!Et AND lurtorNc lLttElrats

MAGAZ'NE OF trrt WES'-SiNCE 1922

O'Qd WESTERN BUILD]NG REVIEW

FEATURES

MAY 1966

voL. 44 NO. 11

ALWAYS BE WHERE THE ACTION IS GOING TO BE SNARK BRAD DEMPSEY HEADLINES AT CELEBRITY NITE

AL BELL IS ELECTED NEW NAWLA PRESIDENT

ECONOMY. DIVERSITY AND NEW PRODUCTS AT YARD

WOODWORK INSTITUTE HAS ANNUAL CONFAB

BOYS HAVE A BALL AT BOSSES'NIGHT BASH

THE MERCHANT'S PLAN OF THE MONTH

STANDARDS SETTLEMENT AGAIN FAILS

SURE, AND IT WAS THE LITTLE PEOPLE

MAY IS NATIONAL HOI\IE IMPROVEMENT MONTH

ARIZONA CLUB HONORS ITS MEMBERS

OREGON MARKETING CONFERENCE NEXT MONTH

NEW LITTER OF KITTENS FOR LOS ANGELES CLUB

NORTHWEST NEWS BY ROSS KINCAID

ACCIDENT PREVENTION GROUP NOTES PROGRESS

Publlshor A. D. BeU, Jr.

Monoging #"'iii *'"'

Aatvortl.lnc Productlon trfl&nager Walden Muns

ClrculotlonAndreaDopaltmentFrlete

Publlshers BcpreteBtetlve. NORTHEBN CAIITORNIA

![rr Cook. advertlslng and ne$'s' 420 Market Street, Srn Franclsqo' Cailrointa 94111,' Phone (415) Yukon 2-4797.

SOUTHERN CAIIFONT{IA

Jerrv Hlckev, advertlslng qnd news. -412 West Slxth StreeL- Los ,inseieJ, Callfornla 90014, P|one ?zr3i wilatson 2-45€5 or MAdlson 2-0670.

PACII'IC NOBTIIWEST

Poto f,la,Irer, advertlslng and FBF,L"u1"'tt"t?|'""Jiiotl"tifltJn"; (503) cApitol ?-4993.

CIIICAGO

N.C. "Burld" Bollow, advertlslng and news, 11250 South Halsted Siieetl Chtcaeo, Illlnols 60628' Phone (312) 56A-7L22, DDITOBIAL OFT'ICES

CALIFORNIA LIIMBER MERCHANT ls Dubllshed monthly at 412 Wost Slxth Stroet' Irs Aneeler. California 00014' Phono (213) ilIAdison 2-4686 or DIAdiEon 2-0670 bv Calilornla Lumber Merchant' iic. Flease address all correspondence to offlce of publlcation. Second-class postage rates Paid at Los Angeles, California. Advertlsing rates upon requegt' Subrorlotlon B8to.-U.S., Canada' Mexlco- and Latln Amerlca: $4one vear: S? - two Years. Overgeag: -$5 - one Year; $8: twg Years. Slngle coples 50 cents. Back coples ?5 cents when avallaore.

Chance of Aaldress-Send subscrip' tion Srders and address changes to Circulatlon Department, Californla tumbei Merchbnt, 412 west slxth St.. f-os Anseles, Calif. 90014. InClride addre-ss label from recent lssue lf pgsslble, Plus new address' zone number or zlp coqe.

Reorint ServtcosReprlntS, Preori-nts, cover folders (in both black 'and white and color) on Callfornia Lumber Merchant artlcles and advertislng are available on reouest wit[ln the month of issue. Contact our editorlal offices tor information and Prices on any quantity.

CALIFllRIIIA TUMBER MERGHAlII is an ind,epenilent nla4azine pubkshed, nxonthQ for those nxernbers of the lumber and build,ing materials i'ndustri,es usho need and want factual, accurate nelos and 'an obiectiue analAsi'y of eaents a,nd products of con' cern to them in business.

MITOKIAI

Home Fixup lncenlive

/^lNE OF THE major problems in getting more \,t people interested in home improvement for their own homes is that they lack motivation to spend all that money fixing up the kitchen or add' ing another room. A recent pioposal by John R. Livingston before the National Home Improvement Council came up with that dandiest of all incentives money.

We think that incisive thinking is needed to get the home improvement business off its heels and on the run. Home improvement, for all its present millions of dollars spent, still has only scratched the surface of its potential.

The idea is to ofier the homeowner a tax credit if he fixes up his house. Something he can take off his income tax. Livingston called it a "homeowner inveshent tax credit." Another possibility he men' tioned was an allowance for depreciation of the homen as landlords do with apartnents and homes they renL

Under the present laws the man who rents out property has an advantage over Harry Homeowner. Real estate taxes and interest paid for money invested in your property can be deducted by ,both a landlord and a homeowner. The amount of this tax credit is the same for both depending on income.

But the difference begins when the matter concerned is maintenance, repair and depreciation. The landlord can deduct (tax credit) these from his taxes, but the homeowner cannot. So it pays the landlord to keep up his place and it also helps him keep down his costs and his tenants' cost by charging lower rents than he could without this advantaoe,

The old saw about renting-that all you'll have after 20 years is a handful of receipts-is true. We believe firmly in the great American dream of €veryone being able to own his own home, And we also believe that som,ething ought to be

done so that once the homeowner buys he is able to keep the house in good shape.

The figures on home maintenance and repair point out rather starkly the need for incentives to get the public improvement and repair-minded. Last year $12 billion was spent. Plenty of money you say? Sure, but divide that 'by 6O million homes and it's only $200 per year. Not enough to main' tain and improveo that's for sure. But the real picture is seen by further studies which show that 43 percent, or almost half, spend less than $100 per year to keep up tleir homes. Many spend nothing.

The case for a tax credit to help along business and the home owner in the vital job of keeping our nation's homes in good repair is a strong one and one that we endorse. While details will difrer on the exact route to take. the direction is clear. And the need immediate.

Contact your association and/or your congresspan and request that the necessary steps be taken to get this idea in motion.

It's Where you Find lt

Good ideas on how to make more money through promoting home improvement are apt to pop up anywhere.

A case in point is a recent missive from (of all people) Postmaster General Lawrence F. O'Brien, who declared May 16 through 2l as "Mailbox Improvement Week." Well, why not. It's legal, and who knows, it might even be the starting point of doing over the whole place.

The Postmaster General declared with straight face that they hope to promote the best possible appearance for the ten million rural and seven million city mailboxes. You can tie in with the First Lady and the President's efforts to beautify the nation by painting, putting flowerboxes around, and just generally sprucing up the old mailbox, O'Brien concluded.

nNE FINE SPRING day recently. we v amhled over lo Sausalito to see Bob Cehring, owner of Service Lumber Co., to get a little dope and a few pictures of his new four acre yard located 17 miles north at a sleepy little town called Black Point (honest, look on your map-it's along the highway connecting Novato to Vallejoi.

Bob Gehring is a fine lumberman and husinessman who is not iust satisfied bv "being where the action ii." Bob wants to be where the o'action is going to be."

But a funny thing happened as we started to write this about Service Lumber's move to Black Point. Digging into our trusty re{erence file {or a little additional background material, \r,(' came upon this sterling quote, dateline April 16. 1955 (exactly 1l years ago) :

"More and mort. we have come to believe that Marin County will soon be the

55Be Where the Action is GOING to be tt

hub of the whole Bay Area,o' Gehring explained. "That fact, and the fact that we now have more room and considerably better operating adlantages, were the main reasons that motivated our move."

This was written as part oI a CLXI spread covering the relocation of Service Lumber Co. at Sausalito after ll years of operation at 255 Bayshore Bouler,ard, San Francisco.

Now, exactly another Il years later, we still couldn't explain Gehring's latest move hetter. Southern Marin County has filled up and Boh has again moved his operation to "where the action is going to be."

However. Sausalito and southern Marin County liusiness will not suffer. Service Lumber's headquarters will remain at 3030 Bridgeway with Bob, olfice manager Harrf Hill. salesmanager Bob Strahle, and Gehring's son (would you believe Bob?) hold(Continued, on Page 66)

SERVICE TUMBER'S Sausalito command oost (1) at 3030 Bridgeway is where you'll find salesmanager Bob Strahle, owner Bob Gehrrng and office manaser Harry Hill. Strahle is a graduate of the old Smlth Lumber Co. betore joining Gehring and Hill when Service was first established. Service is a LMA member of long standing and Gehring is currently servrng on the association board. Service Lumber's new Black Point yard (2) is located iust off Hiehwav 37 at Grandview Avenue and Harbor Road. The-four-acre spread is completely graded and is served with a

five-car spur. (3) Are these guys lumbermen? You better believe it! This is Tom Gehring and George Krings who run the new Black Point operation. Diy shed (4) is all metal and adjoining office is Gehring's favorite building material . . -wood. Second floior of office will soon be converted into meetins room. Service Lumber has some pickup trade (5), but here again the products are strictly lumber, plywood, mouldlngs and heavy building materials. Thioirghout his 22 years in business, Gehring has concentrated on the builder. Interestingly, Rolando Lumber in

San Francisco, which Bob managed before starting Service, has successfully operated in a similar manner for a half decade. And if you happen to be out at Black Point about lunch time. try the historic Black Point Inn (6) right next to 56rvice Lumber. 0riginally established during the 1860's as a stagecoach stop, the Inn and Service's new yard appear to be just about in the center of "where the action is going to be." (7) This is a lumberyard, and no foolin'. Gehring caters exclusively to the contractor trade including old S.F. builder customers.

. . Bob Gehring

Snark Dempsey is Headliner at Celebrity Night

LJ t \lll( )l.l)'f fls,,-fl,r,r (.lrrl' tr.I rr:rrirr [ *,','t irll ,,ut Ior the visit ,,I .i11 11[ .l the Irniverst' l]rad Dempsev on ]larch 22. at ltrrrt'ka. inclrrrling tr rvh<ile ueek ol spring sunshirrc for tht. l"lorida-bast.d Snark.

lhc o<:t'asiorr" of course. xas the Annual Cclt:lrrity Nitc, t'ngint't'red each 1-ear bv Ramescs 48 Dave l)avis.

Tho Snark apl.realt'd a little floored bv the big turnout of 1(r0 lumbrrmt,n and that

irr itst'li i. l tlilrrrtt' to tlre o{fir't'rs irrrrl rlitt't lors of (llrrlr 6ii.

'l'lrt' rrsual srrct'rs.tfttl mt'eting format rvas folloued and that 'w'ould bc. oI course. lilrations to cveryonc's t:apacity. a lrig Concat u,ith 20 nt'w rnt'mlrt:rs joinirrg Club (r3 and Hoo-Hoo Intcrnational. an<l the irln'avs great Humboldt Bay frcsh cralr fced.

One of the morc livt.ly t'lulrs in Jurisdic'tion Six. Humboldt Hoo-Hoo Club 63 is

CATIFORNIA LUMBER MERCHANT

h,':rtlt'tl lrv llrrd l)t'lt'rs,tr of Georeia-Ptrci{ic; r i,,'-;,r,'si,l,'lrl i. l.l,,i,l ll,', ullr,,rtt ,,[ .\rcata ll,',1rr,,,,,1. iurrl llrr' -r'rtllitr\ -l rlrt-lttlr it Jltk lilzzcto o[ ( )r'olsil-|)itr'ifit'.

l)irt't tots oi (lltrl' 6.i lrt': .f ohrr l:iact'hetti. 'l'u irr l)alks l.tttnl,,'r' (.,,. : [{alt'r Rerlain" SitnJrs,,rr'l'inilit'r (.,,.: Ht'nrt' l)rt'ckmatttt. Darrt .\ llrrsst ll: \\ r'slt'r' (,rou'" OcorgiaPtrcifit': l'ran Holmt's. l"rt'd C. Holmes Lr-rmber: Jim llat'lrtrrt'.s" (lal-l)acifit: Ittrdl'ood: l)on I'letcalf" 'l'ht: Pat'ifit' Lumlrer Co. ; Stan I'relrle. 'l'idt'watcr Mills; Ed Tomich. Tomich Lumber; Sam Witzel. ll. H. Emmerson & Son; and honorary director. Dave Davis. Van De Nor Lumbcr.

"CELEBRITIES" GAL0RE were on hand for the big annual Humboldt concat and crab feed. High-powered degree team (1) consisted of, (Seated) Aram Mardian, Supreme Scrivenoter; Vic Roth, past prexy of Oakland Club 39; Snark of the Universe, Brad Dempsey; and Harvey Koll, Rameses 54. (Standin$ Bob Wright, past prexy San Joaquin Club 31; Jack Mitchell, vice-president of HooHoo lnternational: Dave Davis. Rameses 48; Bud Peterson and Lloyd Hecathorn, president and vice-president of Humboldt Club 63; and Larry Owen, president of San Francisco Club 9. (2) Cloverdale's Art Bond and Bob Halbert of South Bay Redwood. (3) Higgins Lumber's Bill Carter and Arco salesmanger

Hecathorn. (4) Fran Holmes (center) with Arco's Del Sloane and Byron Miller. (5) Wells Fargo veep Bill Johnson and Stan Preble of Tidewater Mills. (6) & (1) The kittens Dose for our cameraman. (8) Del Sioane and Arcata Redwood chief Howard Libbey. (9) Bud Peterson of G-P, Bud Jensen, and Don Metcalf of Pacific Lumber. (10) Jack "Aborigine" Tarason, Bob Grey of Fred Holmes Lumber, and John Edgar of Jet TransDortation. (11) Hank Dreckmann, Dant & Russell, and Harry Wood, 0regon Lumber Export, Portland. (12) Roy Able of Simpson and Sacramento wholesaler Doug Caldwell. (13) Triangle Lumber's Vic Roth, Wendell "Sawmill Sales" Paquette. (14) Bob Fleming of

fTacoma Lumber Sales and Lloyd Hickock, 0regon Lumber Export. (15) Simpson's Roger 0iler and Chuck Shamis of Arcata Redwood. (16) Stan Parker and Chuck Shoop of PL, Scotia, and lke Livermore of Pacrfic Lumber. (17) Arco's Ken Laudenschlager and Pete Kepon. (18) Hubbard & Johnson's Bill Wray, Herb Cobble who handles lumber sales for Brookings Plvwood. and Ed Anderson of Twin Harbors Lumber. (1f,) Phil Kelty of South Bay and the Simoson Wholesale gang, Bill Perdue, Dave Bein and George Thompson. 00) Vern Jepsen and Pete Haynes, all with van De Nor. and Eli Jurkovich, Eureka Floor Co. The club hosted a total of 160 lumbermen for the festivities.

Lloyd

ilOW UNITED IN ONE COMMON GOAL-SERVICE TO SO. CALIFORNIA DEALERS

Pocific-ModisonLumber Compony ond Colifornio-Pocific Soles Corp. hove ioined their Southern Cqlifornitl distribution yords.

This uniting of experienced Redwood lumbermen is oimed ot providing Southern Colifornio deolers with prompt ond efiicient service on quolity old growth Redwood. In oddition to LCL shipments from our consolidoted inventory of four million ft. ot our Downey yord, PocificModison con now offer direct shipmenis of certified kiln-dried Redwood from the dependoble Col-Pocific mill at Arcoto.

Give us q coll! lf we donot hqve it, we'll find it or mqke it!

Al Bell Elected NAWLA President

]\7f()RE THA\ IUU atl,.rrrlerl the \ationalrv l- Ameri, urr Wlrolesalt' Lrrmber Asso.i' ation's 7rtrth annual at Phoenir. to make this the second best-attended rneeting of the asso<:iatiotr.

Alfred D. Bell. Jr.. publisht'r' ol California Lumlrer Mercharrt and chairman of the

The National-American members passed a resolr.rtion urging the plywood industrv to aclopt reinspet'tion procedures similar to those oI the lumber industry which rvould permit a pl_vwood buver to obtain an olrjectivt' report on tht' quality of plywood directlv from the American Plywood Asso-

CATIFORNIA TUMBER MERCHANT

ciation in c'ase of disputes on grade-s. rather tharr requiring that the manufacturer requt'st the inspectiort from thc association.

The board approved the wholesalers' participation in the Executive Re-.ene. a grollP of busirress and industrv leatlers held in reserve to adlise the federal governmelrt on how to proceed with controls in thtevent d rrational emergen('\' requires controls on productiorr. distributiorr and materials. The NAWLA board will submit a list of nominees to serve in the Rest'rve.

Other action taken at the April 113-16 rnt'etins included a directive to the staiT to support the activites oI thc Committee on Adequate Transportation which is presentlv exploring all rneatrs of relieving the lroxcar shortage.

Kevnote speaker at the whole-qalers' con' vention was Ilenton R. Cancell. president' Potlach Forests lnc.. Lewiston. Idaho. who -said that "The wholesaler and distrilrutor fills a vital role in our economic system. 'fhe direct selling route which some manu' facturt'rs are taking is not alwavs r alitl."

PRESSURE ON WHOTESATERS

Bruce l'. Harris. Sanfortl Harris Lttrnber Co., Pittsburgh, immediate past pr('sident oI NAWLA, said. "Therc is a delinite continuing pressur{r for the wholesaler to become a marketing ('xpert, not mt'rely an order taker. We c'atr and we have to have more [,'t',1-ltack to ottr ('ustomers reqttirements to the mills. antl rve should t'onsult more with our prodttt't't's in both short and long range planning."

Don Andrews, western board of Hobbs Wall l,umber Co. irt San l-rancisco, was electcd presidelrt. Other official-" elccted rvere C. Il. Klumb. J.., C. l-. Klumb l-umber (.o., 0rystal Springs. Miss., first vice president; David A. Mittell. l)avenport, Pctcrs Co.. Boston. ,.ecott<l vice president, and \\t. Barry Everett, .LvercttHoban, Inc.. Brooklyn, N.\'., treasurer.

(Left

NAWLA board members gave authoritv to new presidt:nt Al Bell to appoint a committt'e to study simplifiecl specification of lumlrer Lry code designation rather than nominal size and to investigate implications o[ changing from a system of boardfect mcasure to orle o{ linear mcasure lor the industrl-.

Other action taken by the r,vholesaler board included authorizing a survcv to tletermint: l)rospects ful a neu' form of sales training program to updatc the associatiorr's fir'e lear ulrl slles training program. The board urged individual wholesalcrs to express thc viervs of their own ('ustomers to manufacturers o{ lumber on thc change of lumber sizes. NAWLA members reiterated their position ath.ocating gradc stamping of all lumber.

\/IEWED IN various stages of unY dress around the pool at the Arizona Biltnlore, were Flank Bader antl Ed Fountain, Los Angeles. Union was replesented by Sherm Bishop, Johnny Borden, Johnny Jones, and Joe Watt. Pacific's Bob Hoover, Tom Malarkey and Kent Merrill were in evidence. Simpson's LeRoy McCormick and Jack Behmens, and Ford Conger and Jock Wouri from G-P u'ere there.

Plus a large group of v"'holesalers including Saclamento's Earl Bleile, Jerry and Ben Bonnington from Oakland, Frank Blown, Rockport, Cloverdale, Jim Fair and Roger Mackin, Hallinan-Mackin, San Francisco, Denny Gilchlist, Pacific Fir Sales, Los Angeles, Arcata's Lloyd Hecathorne, Willits Redwood, Stan Hulett, Ray Uthe, Fruit Growers, Los Angeles, Bob Wells, TW ct J, and Sterling Wolfe, Marquart Wolfe, Long Beach. And let us not forget Bob and Jerry Reid and Bob and Jane Wright from Fresno as well as Hobbs Wall's contingent Al and Marje Bell, Lew and Bertie Godald, Mike & Butry Coonan.

Thcodort: J. Kreps. Emeritus Pro{cssor of llusiness l-t'onomit's at Stanford ['niver' sit\-. told the rvholesalers that "We are liv' ing in the most unusual t:conomic ptrriod oI our country's history. We are in the (rlJrd nronth of an t't:onomit' lroom. and the hig' gest hazard is that rte mav become comnlact'nt and t'r'en recklt'ss and not ttote iraflic signs whit:h we'd otherwise hccd."

'Ihc importantt' of measrtring the lumber wholt'saler's r('turrl oll investment was stressed by another speaker. Richard ll. Petcrst'n. -senior partner, A. I. Kearne.v & Co., rnanagem('nt t'onsultants. Chicago. Petcrsen pointed out that the trcnd is to {erver n'hole,.alers irt all lines oI business trnd that. rvhile thcre are 20"(XX) mcrchant wholesalers now, by 1975 it is esti' rnated that 80c,b oI all 'rvholesalt'r lntsiness rvill be done by 8,000 firms. If the wholesaler's return on invested capital is less Lhan 6lb, Petersen said, he should look for another busines-".

Al-"o apt.ot'ed l'as an expandetl and combined progrcss report and membership directory which will soon be published and distributed throughout the country. Over 100 golfers participated in the \AWLA qolf tournamertt.

EVERGREEN LUMBERMAN Al Bell (top left), is congratulated by Bruce Harris, the outgoing prez. Lucky winner at the drawing, Mrs. R. A. Boucher (center right) squeals with delight as she is awarded Polaroid camera. NAWLA officers and head staff men'

to right, lower left)

manager; Dave Mittell, 2nd v-p; c. E. (Buddy) Klumb, 1st v-p; Al Bell, president; Barry Everett, treasurer; Jack Mulrooney, executive vice president. New president Bell (right), hands the coveted high net golf trophy to winner Ed Fountain. NAWLA members handle over half the lumber sold in the U.S.

0uatity Redwooil iloesn't iust grow 0n trees

Mother Nature puts her best into it. But Palco improves it with a series of manufacturing processes to produce a superior product-"palco Architectural Quality Redwood." One is "taper sawing." Logs are sawn parallel to the bark, producing straight-grained lumber-stronger, more stable, and capable of the finest machining. Many other steps are taken, too, to give you

important "extras" in every shipment of "Palco Architectural Quality Redwood." And at competitive prices. Why settle for less?

Economy, Dividends Pay Yard Diversity, New Products for Consumer-Oriented

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'l'lr,' ,,rlor :t lr.nte pt'r,rctl tl stt.r't'ss agltitt" [or' (..\l'. Lrrtnl,,'l Cr,." ttor, ktt,iu n in tltc conttttrrttitr as "lltt' t'r'rl lrltrn,tt 5.ttt .{ttlonio stlt'r't"" luts grottn irtto u liusllirrg l,uildine nrttl,'r'irrls c('nl('r'. Stat tinq "otr lt

.lr,iestlin:.1" just l;i vrurs irg(). th,' r'ard last vt'ar lrostt'rl gro-s srles ,rf $lri 10.0()().

"lt rrlts trittrlr lnrrl g,, [or- tt iiltil,' tht'rr'-" rtr','llt'r'1,'rl (ir',ngt' (.allirulr'. ltlt,, ltlttl [,,t' nr''r lr rrr:ttrirgt',i I lrtnrrn,,ttrl l,tttttl,r't (.,,ttt Jrilrr"- l)onrorlr tIlltil Vltrr].

'l lrt lrartrrtts l)ul u[) tlrr' {irsl l,rrilrlitrg tlrtrttst'lrts rrrrrl l,ottglrl t*o ltttt k. it lraslr llttck irrrrl ,,lrl oil tlttt'k ulrir'lr tht'i trltriplrtrl u ith l r',iller'-l,r'rl. 'l'olll lost of lhc rollirrg sloc'k; '$.i25. lJollr tnrt ks. incirltrrtallr'. arc still itt stlr icc lorlar.

\ [r'l rlurs aft,'l llre pullrrcrs stitt'lt'r{

CAI,IFORNIA !UMBER MERCHANT

Don Stevens {lower center) shows off another display o{ Welsh Panel products. Scraps and waste lumber is cut up and sold to local industrial ac" counts as dunnage and incorporated into pallet manufacture. David Diaz mans the ripsaw at lower right. Cut-offs are sold as paving stakes.

u4,*

lirif'1g9,,i

DtAtER 0E0RGE CALLAWAY (uooer left) demonstrates Drift Log fences, a new product developed at C&E, shown n use at center. Manufacture of pallets (upper right) is another big source of income for the yard. "Red barn" color scheme (center left) attracts attention of passers-by. Wood preservative

treatment and staining is another side'line of ihe yard. Jack Russi (center) demonstrates dip tank operatior. Linrited showroom space is overcorne through the use of compact displays, such as ihe Clopay Door Center (center right) and Alax hardware display (lower left), demonstrated by Dale Fahndrich.

putting up their first building they were joined by Jack Russi, a youngster who had formerly worked with Callaway at the Hammond yard. Russi is now a stockholder in the firm, which has since incorporated. EIse retired from active operation of the firm several years ago.

Capitalized at $35,000, the company had been in operation only one month when their accounts receivable exceeded their capitalization. A bank loan provided some badly-needed working capital.

"The payroll in those lean days was just whatever it took to meet household expenses,t' 'Callaway temembered. One entry in the firm's books during those first months listed "salary . . $13 (groceries)."

ttW'e've come a long way since then," the dealer continued. "This year we're shooting for the $l million mark in gross sales." The firm serves a marketing area that has ex. panded to a population of 150,000.

The Roman philosopher Utica ofiered an observation that aptly describes the C&E operation. He said, "Economy is in itself a great source of revenue."

Nothing is wasted at the yard, evidenced by the always-empty scrap bin. Warped and checked lumber is cut up and sold as dunnage to industrial customers. Cut-ofis are sawed up into stakes and sold to a local paving company. Scrap lumber and other waste is included in the manufacture of pallets, a sideline that has developed into a source of steady income.

"These are primarily salvage operations, but when you're totalling figures at the end of the year every little bit helps," says Callaway.

A big source of revenue is provided by a new product which is manufactured from lodgepole pine, a weed species fourrd in thick growths in Idaho and Montana. The species has litde commercial value.

Callawan who had fornerly lived in Idaho, hit on the idea of using the trees tq. make rail fences. Since the natural bole of the tree could be used, all that was neces-' sary was to cut them down and debark them.

,Callaway decided to buy a carload of tle pine trees and try to sell them for fencing. He called on Jack Russi to design a machine to dowel the ends and drill the posts. .,,.; Jack took his ideas to a local welder who put the machine together. , lj

Larger trees are drilled and used as the fence posts. Medium ones are doweled for the rails, and small ones are sold as treo stakes, which customers use as supports for' ..t young trees.

Last year, C&E sold eight carloads of the lodgepole pine, which they merchandise as ".,; Driftwood Rail Fences. Their marketing area for the product now extends from San Diego to San Francisco, and they eventually plan to try national distribution. Next year tlrey expect to sell 12 carloads.

All the fencing rnaterials and tree stakes are dipped in a Kenite preservative treating tank, which turns the wood a rustic brown.

The treating operation represents another direction in which the firm has diversified. : They do a booming business in custom ;l treating and staining.

Now in their 13th yearo C&E has 11 employeeso half of whom are stockholders ini the corporation. A healthy profit-sharing and retirement plan makes for a well-satis-, fied group of workers.

Wholesale Distribution Yards

Woodworkers in Annual

THl. l.rl'H \\\t {1. (.,rrr,'rrli,rr ,,1 r ll', \\,,,,r1tr,'tk lrt.lilrrtr' ,,i (.;rli[,'rrri:r. lrt lrl Ilarllr 21-2(r at tht. {lrualrnt'r, ll,,ir'l in lt-r,scrnitc Valler. rvas undorrl'lt'tllr tlrt rnosl strtct'ssfttl t'r.rnvt'ntion tht' r,rgarrizittiorr has lrt:lrl tt, rlatt'. \\-t'll orel l0() 1rt'r'. s()ns \!('r(' in ltlcrrtlarnce at1(l \rithout ,'r.' t'r'pliorr llrt'r' all acr'lainred the .onstl u(lirr' progr;rnr lrrr,l llr,. r.rrlr'rlirirrnterrl ;'or tiorr. (ir-<'hairnrt'rr [or lht' arrnual meeti;rg n ert' (lhuck \\-altcr antl Joe }larinello. Also tht' s( ('ll(' of anrrual elections" I'arrl llt'rrrardis. (iapital (litv l)lanins -\till. Sat:tanttrrto. u its tlt'r'lctl prt'sidort for l9(16-67. []r'ron 'l'ar Lrr. Tar lor ]'lilllr.,rk & Stair (1o.. Oartlrrra. rnovetl up !,r first r ice-lrlcsi<lt'rrt. arttl li. .1 Nutting. Nutting & Le I'age. Sitrr lirattt'is('o" \\ls

Confab

rtlrrrr,'rl :('( olr(l r iIt'-1rt t'siclent. 'l't't'ttsttrr'l' L. ( i. St.r'r'tt. I:rtsrro l'lanirrg \'lill. an,l tr.r'r'rrlirt st'r'rt'tarl liuri tlarher \\t'r(' ururrrinrorrslt lr'-t.k'< tt'rl to anotltrr It'rm.

llt'sirL's tlrr, ollittls. tltt. lroartl rif dircctrrs rr[ \\'l(] for tlrt'1966-67 ieals *iil irr<lrrlt': l)orrg l)t' \\ritt" (inrt'rul \letreet' ,\lfg. (io. r Al l',lrrrt'tt'r'. Architt'cttn'al \\'ootl l)rorlucts: llar, l'lrksorr- N'lintorr ( iorrrpanl' ; ()t,orge l,arrghtorr" Latrghton's (.alrinet .\ Iiirtur-r' Shotr; Jat k Littlt'. L rrion I)lanin.,l Nlill; Joe Marirrt'llo. I nivt'rsitv Shru t asc & F irtrrr,' (.,rlr.: lirtr' \1,,-lr,'r. Srtrrlit ll:rr'lrara Nlill & ],r.rmlrt'r: l)tttt \ortnarr. \lillrvork Cornpont'nts (io. : (lhrrt k \\'altcr'. Kaufmarr & \\"altt'r: Aclollrli \\-arr arr.,r skr. I-os Angcles Ililll ork Co.: arrd ( llrtsltr' \\'ils,,rr. \\'ilson llill & Cahinet Co.

Altlrough Ilrtr-t' u t'rt, ser t,ral t'rt'ellt'nt talks arrrl rorrrrrllal,lts rltrring the thret'-tlur rrrt't't. plolritl,lr tltt rrrost inspiling speake'r' atl tlrc corrrt'ntiorr ras Hitrlatt ],ars,rn. of 'l'itlt lrrsLrrarrtt' .\'l'rttsl (.otrtlritttr. rrlto-t' litscirtitlittr :rrlrjtrl \\ il5 "Hou lo \litk'' \lorrcv \\ itlrorrt litirllr 'l'rr irrg."

Orrt' of tht' lriglrliglrls oI tht errtt'r'lritrmer)t lrrograrll \\ ils tlrt' ski ritt t' tlt ttt'arlr\ Badgt'r I'ass.'l'ht gr'()ul) r'iln l snt't'pstakt's orr the t"r t'nt anrl Al (lzclrriak of [Jloornington. C:r]ifornia. nas tltc lr ittttt'L oI it 'l'\: set gran<l prize.

\\ irrners of tht' "lrolt'-itt-ortt"" golI t,,trt'rranrerrt \\cr(': first flig^ht" lirrss Sttrtrrt. H. A. Pulaski" In<'.. lnvirrtlak'. 1.5 ft. lronr the hole. I n the secotrtl flight" llar I)r't1rs" \\'atson-l)n'1rs Ntill & (.alrirrt't (.o.. South El Montt'. won r,r'ith U ft. 2 irr. frorn tlrtr pirr. 'l'ht: third lighr n itrtter rr a-. llt,r' ]lisfcldt. llurnctt & Sons. Sa<ramctrto. tl s(ant 7 irrt'hcs from tht' cttp,

CATIFORNIA LUMBER MERCHANT

THE HEAD TABLE during opening session (top photo) was shared by (l-r) Joe and loan Marinello, Jim 0'Neill, keynote speaker Fred Smith, Chuck Walter, Rocky 0'Neill, Byron Taylor, and Ray and Helen Hejlik. Taking their turn at the speaker's podium were (second row, l-r) oufgoing president Chuck Walter, Charley Kohles, Don Norman, H. A. Pulaski, Fred

Smith, S. S. "Sherry" Karns, Roger Neale, Bernie Barber and also Harlan Larson (third row, left).3-P door panelists (third row, center) were NBHA's Dan Campbell, Dick Harris, Fred Smith and Dave Shafer. Ski race sweepstakes winner as Al Czerniak (left, third row right), accepting tv set from chairman Ray Hejlik. New WIC president Paul Bernardis (lower

left), addressing membership. Executive committee members, Adolph Warvarovsky, Les Sterett, Byron Taylor, Paul Bernardis, Bernie Barber and Joe lVlarinello. Technical committee session with (lower cenier, l-r) Niel Long, Ed Bernhauer, S. S. Karns, Erick Ahlbom and Web Richards. Ray Mosher (lower right) of Santa Barbara Mill & Lumber addresses the group.

Go With Noyo Finish Redwood (and put yourself first in the finish business)

When your customer asks for extra fine finish material, offer him the best . Noyo Redwood in kiln dried upper grades. No material offers more natural beauty and durability. Suggest the new long length finger joint

for strong facia and soffit work. And for trim, dividers, moulding, built-ins, mullions and a thousand other architectural uses, let Noyo Redwood be your leading seller. All it takes to go with Noyo is a word from you. We'll

send lists, information and the redwood. You'll put yourself first in prof itable f inish business.

$g? N()YO IT, FINISH REDWoOD

Boys Have a Ball at Bosses' Nite Bash

nll) THEY HAVE A BALL at th. An' u rrual Sun l"rancis<'o Hoo-Hoo-Ette Clul' l]osses Nitc partv, Nlarch 29. at the city's new N{ontgomt'ry House? S-ell just take a squint at all thc smiling fat'es and then makc good and surt' you tlott't miss tht: next one iI you'rt' trnt'rvht'rt near the Ray Arca next year.

l{00-H00-nTE'S BUt{NlE-Bidwell, that is-(right in photo 1) chats with Bill MacBeath and Beverly Tuttle. 0) Amy Harrington of McElroy Lumber with Palo Alto wholesaler Knute Weidman and Ruthie Wood. (3) Helen Pearsall, who was "chairwoman," with Arco's Sara Lundborg. (4) Min Wicklund, Don McDonald and Betty Jones of Vallejo. (5) Twin-City's Ray Dolsen and

Hac Collins shared a libation with Bill Bonnell. (6) Jack Higgins and "Mac" MacBeath. (7) Lamon's Pat Tvnan ahd Earl Tatman of Pacific. (8) And Elva Mittlestadt (righ0, president of S. F. HoeHoo-Ette Club 3, lost no fime rolling out the welcome mat for Dorothy and Dick McKannay. (9) The Koppers gang: Gwen Collier, Dick Hug and Earl Clendaniel. (10) There's

good ol' iim "Foster Lumber" Jones with Union's Mary Roy. (11) S. F. Hoo-Hoo Prexy Larry 0wen was quick to find the pleasant company of MacBeath Hardwood's Juanita 0'Brien. (12) Arco's Paul Ward and Lucy Lipe of Pacific Lumber. (13) The Higgins gang was there in force. Here we have Ethel Enderen, Jo Galloway, Lueille Glanzman and Delores Johnson.

s teal real fabri G? wicker

It's amazing how Hines WICKERBORD, LOUVERBORD and HOMESPUN will "fool" your customers. They look so much like the real thing, builders and do-it-yoursel{ers will wantto usethese embossed hardboards for paneling, dividers, wainscoting, shutters, cabinets and other built-ins. Even more so, after they learn how easy to work and finish, and how economical these Hines products are.

Send now for Jree samples, prices and complete details. Then, put in a supply of these and other Hines hardboards, 4'x8', /u' and'o" panels, and watch your profits climbl

a. WICKERBORD is a favorite with decorators and home owners because it combines the texture of real woven wicker with economy, durability, workability.

b. LOUVERBORD looks like real louvers. but it's far easier to paint and clean! The horizontal louver effect makes it ideal for shutters and other home p roJects.

c. HOMESPUN's smart textured surJace is a cross between grasscloth and burlap-the reason why it offers so many outstanding and different design oossibilities.

Write on your business letterhead to Edward Hines Lumber Company, Specialty Products Division, Box 210, Hood River, Oregon 97031.

CALIFOR,NIA LUMBER MERCHANT Plan of the Month

by HIAWATFIA ESTES, A.|.B.D.

These excellent house plons ore for sole os ore Mr. Esles populor Plon 8ooks. Mony retoilers olreody sell or provide his Plon Eooks os o cusfomer service of proven populority. Mr. Esles house plon column oppeors in.mony.publicolions in the West. Use the coupon on this poge for informolion without obligotion.

OU'LL SPEND many evenings looking at house plans before you locate one with more outstanding characteristics than the one illustrated here.

The exquisite rustic ranch exterior results from a symphony of such features as attractive diamond pane windows; the exlension of the main house roof past the bay at the front o{ the bedroom-bath wing; the use of corbels and shutters at the bay; the used brick planters and chimney and the repetition of the shutter design on the garage door.

Most of the 'outdoor soil can be washed ofi at the service bath before it can be brought into the house-a great worksaver for any homemaker. The family bath is in the bedroom wing as well as the master bedroom private bath. Both of these baths have pullman lavatories with an abundance of storage.

The kitchen has absolutely everything, including a very generous-sized dining area. An unusual extra is the table-or desk-with overhead cabinets that partially separate the kitchen from the family room.

The laundry as well as broom and pantry closets are in the service.

Outdoor living has been fully provided at the rear of the home where utmost privacy is assured. Sliding glass doors open to the huge patio from the family room, living room and master bedroom. The roof projects seven feet past the rear wall of the familyJiving rooms. This has been accomplished without the necessity of using posts.

This compact four-bedroom home proves that comfortable and gracious living depends more on thoughtful planning than it does on the size of the home.

The bedrooms, with their multitude of wardrobes, are zoned for privacy and quietness. They are completely separated from the remainder of the home bv the hall and a wardrobe.

Please send me complete information about the special volume discounts to retail dealers, on complete working plans and a full selection of home plan bools. I realize there

obligation involved.

RriD{'fiililt D00Rs.

(The

READY HUNG ..DEALER HELPS''

As one of our dealers, you will receive the following cooperation:

o Your name, with others, will be mailed out on inquiry.

. We can include your name in our contractor advertising.

. We provide you with stuffers.

. We provide free newspaper mats.

. We provide counter literature.

''

Sliding Door Pockets

Specify Nordahl, and your sliding door troubles are over, whether for quality or budget constructlon

Nordahl sliding door pockets are so perfectly aligned, the ball-bearing rollers seem to glide along the aluminum tracks forever. Pockets frame-in easily and quickly rigid metal reinforced jambs require no stops. Shipped complete as package unitmakes installation a breeze. Do the best by yourself and your customerscut building costs - up profits. Insist on Nordahl.

GALENDAR

MAY

Los Angeles Hoo-Hoo-Ette Club l-May 9, Monthly meeting, Kings Restaurant, South Gate, Calif.

Olympic Logging Conference-May 12-13, Empress Hotel, Victoria' B.C,, Canada.

Western Dry Kiln Clubs-May 12-13, 18th Annual Meeting, Eureka Inn, Eureka, Redwood Seasoning Committee host.

California Building Material Dealers Assn.May 13-14' Second annual Mid-Year Conference, Sahara Tahoe, Lake Tahoe, Calif.

Humboldt Hoo-Hoo Club 63-May 13, Annual Bay Blast, cruise Eureka Bay with refreshments and dinner at Samoa.

Lumber Merchants Association-May 16-17, Dynamics of Selling, San Luis Obispo, Chet Nortz directing.

Salt River Valley Hoo-Hoo Club 7z-NIay 17, dinner and program, Moon Valley Country Club.

Lumber Association of Southern CaliforniaMay 17-18, Financial management seminar and joint meeting with Arizona Association in Palm Springs, Calif.

Lumber Merchants Association-May 17-18, Dynamics of Selling, San Rafael, directed by Chet Nortz, exec. vice-president, Mountain States Lumber Dealers Assn.

Black Bart Hoo-Hoo Club 181-May 18, Railroad Nite, Brooktrails Lodge, Willits, Calif.

Sacramento Hoo-Hoo Club 109-May 18, monthly dinner, Country Club Lanes.

Humboldt Hoo-Hoo Club 63-June 19, free barbeque and refreshments for all paid-up members and their families at the Geolgia-Pacific grove on the Van Duzen.

Dubs, Ltd.-May 20, monthly tournament in conjunction with Annual Reveille, Castlewood Country Club, Pleasanton, Los Angeles Hoo-Hoo Club 2-May 20, Golf, dinner and entertainment, Tee ofr: 11:30 a.m., Western Ave. Golf Course, L.A.

National Hoo-Eoo-Ette ConventionMay 20-22, .lrnn.ual convention, Eugene, Oregon.

Oakland Hoo-Hoo Club 39-May 20, Lumbermen's 34th Annual Reveille, Castlewood Country Club, Pleasanton, golf on the lower course, cocktails, dinner and all-star show starts 6:09 p.m., Vic Roth general chairman.

Timber Products Manufacturers Assn.-May 25-26, Annual convention, Ridpath Hotel, Spokane, Wash.

JUNE

Dubs, Ltd.-June 10, Annual Ladies Weekend, Pasatiempo Country CIub, Santa Cnrz.

Los Angeles IIoo-Hoo Club 2-June 10, Golf, dinner and entertainment, California Country Club, Whittier, Calif.

Lumbermen's Annual Invitational-June 10, Alta Sierra Country Club, Grass Valley.

Black Bart Hoo-Hoo Club 181-June 10-12, Family Weekend, Forest Lake Lodge.

California Redwood Association-June 13, Board of directors and Redwood Inspection Service, CRA Office, San Francisco.

American Plywood Association-June 13-15, Annual meeting, Gearhart Hotel, Gearhart, Oregon.

Salt River Yalley Hoo-Hoo Club 72-June 17-18, "Final blow-out", Pinetop. Arizona.

Whether it's Tacoma or Timbuktu, you have a man on the job making the best deals possible when you include Penberthy in your operation. Our relationship can help you reach out for your needs anyplace.. .anytime. Chances are you can reach right into the seven million feet of hard and softwoods in our Los Angeles yardfor your neeos.

And, availability isn't all you get, A very efficient mill with every kind of

DELIVERED TO YOUR DOORSTEP

a machine you can think of will produce any detail you want. On top of this, we maintain one of the best and biggest dry kilns in Southern California for the man who needs precision lumber. We don't want to seem pretentious, but we also have a fleet of trucks ready to give your orders posthaste action. Or, should you send your vehicle in, there's no wait at all.

In all modesty we must admit we have mountains of walnut, teak, birch, ash,

poplar, rosewood, wormy chestnut and many of the more mundane species waiting for your command. For a carload or a cupboard door, call us.

HIS INSTANT IS the most important instant of your life. This instant will always be the most important instant. "The ledger of the Almighty is strictly kept," wrote Thomas Huxley, "and every one of us has the balance of his operations paid over to him at the end of every minute of his existence."

"Poverty is uncomfortable, as I can testify; but nine times out of ten the best thing that can happen to a young man is to be tossed overboard and compelled to sink or swim for himself."James A. Garfield.

The highway of success is the only one on which you can speed without running the chance of getting arrested for it.

GOLDEN RULE UNIVERSAL

Buddha taught: "One should seek for others the happiness one desires for one's self.

The ancient Chinese taught: "What you would not wish done to yourself, do not unto others."

BY JACK DIONNE

1882-1966

The ancient Egyptian put it this way: "He sought for others the good he desired for himself."

Mohammed said: 'ol,et "" "t" ", ,ol ,r.u, his brother in a way he himself would dislike to be treated."

The ancient Greeks uaui"at iO. "t that to a neighbor which you would take ill from him."

Nloses taught, "wh"t.orler ye do .,Jt *i.t your neighbor to do to you, do not unto him."

And Jesus Christ taught: "All things whatsoever ye would that men should do unto you, do ye even so unto them."

If "The Golden Rule'n prevailed among all men, humanitv would be happy, healthy, contented' peaceful, free from fear and from all evil.

A farmer ran an ad in his local paper that read: "Farmer 38 wishes to meet and marry woman about 30 who owns a tractor. In replying, please enclose picture of traQtor."

Emmernn mill pitkt San Antonio for "add,-on" job

When Ii,. H. Emmerson's & Son's big sawmill at Arcrtzr, Calif. needed to expand their storage warehouse they called on San Antonio Construction Co. to complete the job. San Antonio engineers designed a shed that could be easily "added on" to Emmerson's existing warehouse. Common-sense design allou.s easy access to inventory for speedy loading of boxcars on adjacent spur.

Planning an expansion? Call us for. details on *'arehouses, mill buildings, lumber storage sheds.

San Antonio pole buildings

sell

NORTHERN DIVISION

Hwy. 99 W. One mile soulh of Willioms, Colifornio

P.O. Box 837

Areo Code 916/473-5381

I.ET ()UR TlIOIlIEERT HEtP Y()U WIIH Y()UR DE5IOl{ PR()BI.TMS

Pioneer of pole construction, Son Anionio experience ond know-how builds long-losting rigid pole buildings for every use. Give us o coll! Our stoff of engineers will be hoppy to help you design the building fhot best suits your porticulor needs.

r' All .buildings engineered and designed by licensed engrneers

y' Insurance rates considerably less-yet full coverage

y' All poles cemented to a depth of six feet

y' Never needs painting-*ott'a rub off on clothes

y' No odor

y' Safe against earthquake, wind and weather hazards

y' Designs meet all building code requirements

"ADD-0N" J0B consisted of extending Emmerson's existing shed with a San Antonio pole rhed.

for as little as % the cost of conventionzll buildings.

Our first ad (right) ran in April. Nert one's June 6th. This new campaign is sponsored jointly by the American Plywood, Associntion and Western Wood Products Association to build your second home business.

The second home market is like the weather. Most people iust talk about it.

We're doing_ something about it with full-color ads in Sports lllustrated.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:

Old Growth Fir Dimension from F.S.P, Lumber Co,, Port Orford, Oregon

Hemlock Studs from Warrenton Lumber Co,, Warrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Douglas Fir Studs from Shepherd & Dacher Lumber Co., Longvlew, Wash.

Weyerhqeuser Nqmed President

George H. Weyerhaeuser has been named president of Weyer' haeuser Co., succeeding Norton Clapp, who has moved up to chairman of the board.

Weyerhaeuser began his career with the company his great' grandfather founded, as a laborer in 1949'

Before his elevation to the top executive post he was vice president of operations. Weyerhaeuser, active in industry affairs, currently is serving as a director at large and a member of the association's trade extension fund committee. He also is a director of the Timber Engineering Co.

Reveille-This Month

A thought of the soon-to-be-held Oakland Hoo-Hoo Reveille, (May 20 to 'be exact) will bring back pleasant memories to the hundreds of lumbermen who attended the event last year. It would be hard to top last year's 33rd annual, but from all in' dications the boys working on o'Cape Castlewood" are going all out to really put this one in orbit.

General chairman oi the 34th Annual Reveille festival is Vic Roth o{ Triangle Lumber Company. Vic's able ground crew includes John Pearson and Bob Gerhart on finance; Ralph Meyer, publicity; Ralph Boshion, program; Jack Koepf, entertainment; and Bob Macfie, Jim Gillis and Dave Jopes, reception.

Other important committeemen include ticket chairman Al Mury of Evans Products; golf chairmen Jack Crane and Jon Skov; and overnight reservation chairman Milt Cook.

The golf scene will be on Castlewood's lower course, starting time 9:09 a.m. The Reveille evening will get underway at 6:09 p.m. on Castlewood's beautiful terrace which overlooks Livermore Valley. Dinner is slated fiot 7:39 p.m. sharp and the big "Cape Castlewood" show will beein at 9:09.

Yes, there will be the tiaditional Club 39 "after show!"

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

Now, over 5,000,000 leet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Stondqrds Settlement Fqils

Just uhen it looked as if st'ttlement of the lrrmlrt'r sttrndards \\'as at hand. an earlier t.ompromis,'rrr* rtusht'<l donn tht,drain br- a quick change in opinion lrv mcmlrt,rs of tht'A|,SL-.

'fht' same American Lumber Standarrls (lornmittt't, mt'mlrt'r.s rrlro ut'nt 17-2 pro in the fir-st vote" \r(,nt Il-6 in tlre final. No 75/c mtrjorily wa-s loted. so at l)ress time ue an' out of Proltosals and ncar being out of a -qtandard lor softuoods.

[t now al)l)ears as if tht'point of no rt,turn uill lrt,rt,at,ht,<l alrout tht' l5th of thi-. 116n1h. This liased on tht' statt'ment oI M. W. .Jt'nsen o{ tht' L'.S. Department of Commert.c. who rt,minded committt't' mt,mbcrs hv mail that the standards are schctlrrlt'd to lrc n,ithdrarvn Septeml,sr l5th and that it take-s ahorrt four months to l)ropose. r'ote. poll and promulgate a standard.

l'hu,., if industrr.can't cl'r'ide'bl about the l5th of this month. then it is Pr-rlralrlt'tlrat th. lrrml,..r ird'strt,will lrt,lvith.rrr standards on St'ptemlrer 'l 5.

lumber Jills Annuol

The annual national t,onlt'ntiorr of the Hoo-Hoo-Ettcs u,ill he held in Eugcne" Ort'gon" X{ay 20 22 and i-* lrt.ing ,*pon,"orecl lrv (.lul, Trro.

A cocktail party is set lor Iiri<lay night rvith a lranqtret on Saturrlar- and brunch and installation Surrtlav rnorning. Arriling gucsts rr ill l'. met I'y Clul' Tno nr('ml,r'rs. Tl',. ,rgr,,irali.,r, rr,,r, lraluelve member clubs.

New Morketing Tie-up

PRTPARTD TO GIVE YOU IMMEDIATE DIRECT-MILL TRUCK AND TRAILER SHIPMEilIT. '

Douglas Fir, White Fir Incense Cedar, Sugar Pine

Panderosa Pine

Lengths up to 18'. Fine grained old growth timber from our YollaSolla Tree Farm.

qFFTCE - C0Rl{tNc BLANT- PASKENTA

W@d ProdGls Assoc ratron

r uu \q-l \q-l LU €_/ l_l Lry | L- rl : [_l |._] nf]ft-l T=\ r.---- -=\

ll llllllv/lllrrlf-lDJ

=- lLtUlll\/l lln)lC In1 : = | ,\, l_lull L--Jl-rLJLl

Douglas Fir fi) /n Eastern Hardwoods : = Redwood t t;t ll l_ Treated Products = = Ponderosa Pine \Y./ w-/ n piting and Foiei

TW() FAM0US companies, Potlatch Forests, Inc., and Union Lumber Comoanv. here sign a marketing agreement for Potlatch to sell laminated redwood bbards and decking made by Union. William H. Slemp, Jr. (center), vice president, sales and marketing, represented Potlatch. Signing for Union were Sherman A. Bishoc llcft), vice president, sales, and John L. iones, generel sales manager. ARreement marks entrance into redwood Iumber business for Potlatch. ilre nation's fourth largest timber company.

Sure, ond il mustq been the Little

People

qAN JOAQUIN Valley Hoov Hoo Club 3l staeed its annual St. Patrick's Dinn"t Dance on March 19, at the Belmont Country Club in Fresnq with green derbies for all, four leaf clover decorations and plenty of bonded Irish whisky.'In fact, later in the evening a select few of the revellers spotted a band of leprechauns who up until then had been scaring earth people with their "little green men from Mars" routine.

an/ n" furtil...

lI W0UID APPEAR that someone offered Larry Cannon (top left) of Hollenbeck-Bush a Lucky Filter during the evening. Dance chairman Jean Hartsock of K-Y Lumber, Gracemary Hartsock, Caroline Cannon and Clara Macdonald in this (top right) shot. That looks like Chet Harshner about to throw

down a blast at the second table. TW&J's Jim Duart, Elmer Rau of Madera Lumber and San Joaquin club prexy Bert Dennis of Sequoia Forest Industries, at lower left. Right: Craig Gaffney, Jean Hartsock, Bud Barber and Lebert Bixler. Somi say lediechauns visited the club that night.

Get In On Home lmprovement Month

It/fAY has been named "\ational Home lvL lmprovement ]lonth" and even now. during May, it is not too late to take step-* to promote the event. Remember, if you can once get your customers interested in improving their homes. it can turn into yeararound, big ticket business for you.

Home owners are expected to spend in excess of $f3l2 billion fixing up the old homestead this year, according to remodeling experts' estimates. Though many dealers are now enjoying their slice of this cake, many are not. Use this spring promotion to

either get in on the potential or expand your current volume of home remodeling husiness.

Following below are some of the steps you can take to help spur interest in home improvement. Any or all will be helpful, hut of course, the more you can get accomplished, the more interest will be created and in turn the more potential customers witl be developed.

(I) Check to see if your governor or city mayor has issued a National Home Improvement Month proclamation. NHIC has

requested proclamations from governors of all the states and mayors of the fifty leading cities in the nation. Response has been excellent. NHIC reports.

(2j If no proclamation has been made. prepare a proclamation and take it directly to your city mayor. In some instances, it might be better to join with other members in your community-bankers, other dealers, utilities, contractors-and request your mayor's endorsement. No matter what the size of your town, it would not be wasted effort to request the proclamation be made.

(3) Once the proclamation has been issued, then follow-up by contacting your local newspaper editor for publicity and possible editorial comments.

(4) Request public service announcements to be aired over the local radio and tclevision stations. See the station managers about your request.

(5) Utilize the proclamation in your advertising. Develop promotional materials such as (a) inexpensive lea{lets calling attention to the Month, distributed through Itanks and neighlrorhood stores. or mailed directly to your customer; (b) posters, signs and in-store displays; (c) door prizes can he given away daily, weekly or on special days-days that normally are slow; (d) clip out money-saving coupons in your newspaper advertising are worthwhile. LIse as many variations of this proven theme as you can-offer cash reductions on particular items or offer additional men.handise as a bonus if the pr,rrchaser spends a certain amount.

(6) Special sales will not only bring in your steady customers, but will open your doors to new buyers.

(7) Ask for tie-in material from your manufacturer representatives.

(8) Work closely with local lending institutions, utilize civic organizations and others in your community involved in home improvement and community fix-up pro€ilams.

(9) Sponsor "how to" programs for the do-it-yourself customer.

(I0) Utilize other promotional methods to capitalize on National Home Improvement lVlonth; such as remodeling model homes, home improvement idea libraries, home improvement schools, home improvement contests, high school class projects, etc.

The promotion is sponsored nationally by {our national trade associations whose members are closely associated with the remodeling market. They are the National Lumber and Buildins Material Dealers Association; National lssociation of Home Builders; National Established Repair, Service and Improvement Contractors Association, and National Home Improvement Council-originators and sponsors of the nationwide promotion.

With B years experience in retail lumberpurchasing and sales, Glen Patrick understands the needs and problems of Angelus customers. His knowledge of hard and softwoodsand his keen eye for trends have kept him very I A r.l muchin demand throughout the California market.

Calf Angelus and meet Glen Patrick, he is one of the

Arizona Club Honors its Members with Awards

A recent meeting of the Salt River Val. ley Hoo Hoo Club, paid tribute to the members that have contributed heavily to the success of the Phoenix organization during the past year.

The recipients were: :: Tom Fridena "For his service as president of the club during an extremely active year.tt

Larry White, the "Phoenix Hoo-Hoo Man of the Year, for his dedication and efforts{ in producing a higl*-y succ,essful Forest

Products Fair even though he was handicapped by an undermanned and overworked committee."

The ooMan of the Year" is a new award given for the first time this year. The winner is one of four nominees chosen from the general membership of the club. The executive committee judges four men on the basis of a point system set up to evaluate the candidates on the basis of their overall value to the Salt River Valley Club.

, Marian Wist "For her contribution as

chairwoman of the ladies program during the annual convention which contributed substantially to its success."

Ziel Appoints Mike Mqdison

Michael S. o'Mike" Madison was appointed a director and assistant vice-president of Ziel ,& Co., Inc., on April I, according to John Ziel, president of the 117 year-old San Francisco import-export firm.

Prior to joining Ziel & Co. several years ago, Madison had spent 12 years in difierent phases of the lumber industry in Africa, Europe, South America and the U.S.

nEGElYlll0 a set of salad bowls for her work for Club 72 is Marian Wist, w[th husband Marty (left). Leo Meyer (center, left) thii club president congrat-

ulates last year's prez Tom Fridena who holds the traditional, inlayed silver, Indian belt buckle. "Man of the Year" award went to Lany White, who did a

fine job of chairing the Forest Products Fair. Larry accepts from club prexy Leo Meyer. The club was responsible for staging the '65 annual convention.

3

Si.zes:

PERS@NALS

Tim Ilerry, paltner at San Dimas Lumber' Co., San Dimas, Calif., is planning a June 1st grand opening ceremony at the newiyremodeled retail yard. Innovations include a new 2,500 sq. ft. showroom.

Harold Paxton, former manager of Sutter-Union Lumber Company, slated to be closed in July, is embarking upon a new career by running for supervisor of the second district.

Ken Strawser, formerly with Cal-Pacific Sales Co., has re-joined the sales staff at Associated Redwood Mills, Los Angeles. Ken is still sporting a cast on his arm, the result of a tumble otr a Iadder in January.

Michael Zapponi, owner of Lakeport Lumbet' & Supply, has been elected mayor of the thriving southern Clear Lake town of Lakeport. Mike has been in business at Lakeport for about ten years and prior to coming to Clear Lake he was u'ith Hollow Tree Redwood at Ukiah.

Jim Weber, manag:er of Hubbard & Johnson's Mountain View yard, is now the exalted ruler of Elks Lod,ge 2728, Mountain View.

CATIFORNIA TUMBER MERCHANT

It'll be a June wedding for Candy Hughes, 23-year-old daughter of Glendale lumberman Tom Hughes of Hughes Lumber Sales. Candy will be returning home this month as will her husband-to-be, Dr. William Casarella, whom she met during a 19-month tour in Korea with the American Red Cross.

While hel bosses Dick and Bill Norris and Dave Davis tried to cope with the March redwood market, Van De Nor's Ann Heistuman took a grand tour of the Grand Canyon, New Orleans, a Caribbean cruise, and a leturn trip to Eureka via New York and Chicago. Maybe next year fellows ?

Motroni - Heard's Frank Heard, LMA's national dealer dilector, and LMA executive veep Bob McBrien is attending the spring meeting of NLBMDA May 10-11, at Washington, D. C.

Donald Allison is back in the 'ole harness at Commercial Lumber: Co. after a bout rvith pneumonia. Welcome back, Don.

Placerville Lumber's Bob West and Fred Turkheimer of Twin-City Lumber Co. tleated their wives to a late April week at Cabo San Lucas (Baja California), the guests of Bud Critchfield while there.

Jim Lewis, more recently in the lumber business in the Midwest and at one time associated with Redwood Sales Company in San Francisco, has joined the San Jose office of Simpson Timber Company.

Stan Heriot has left Walm Springs Lumber Co., Flemont, to return to K/D Cedar Supply in Hayward as salesmanager. Stan, who has been salesmanager of K/D Cedar prior to joining Warm Springs, returned to his old desk April 1.

John Godley, who headquarters at San Mateo, spent late March in Seattle and Portland on Wood Conversion Co. business.

Ed Terrell, Ray Lizotte, Bill Sharp and Don Derbes, all of Inland Lumber Co., Rialto, Calif., boarded Union Lumber's company plane for a trip to Fort Bragg last month where they toured the company's mill. Union's Bob Shannon served as toul guide.

Duane Bennett, Mead Clark Lumber Co., is back in action after a bout with the ol' gall bladder during early April.

G. Arnold Srnith, managel of U. S. Plywood's import-export department, will returrr to New York May 15 after a six-week business trip through the Orient and western Europe. Smith is also the current president of the Imported Hardwood Plywood Association.

Fred Dias, manag'er of Union Lumber Company's brand-new Fort Bragg Lumber Company, is back on the job after an operation in San Francisco Hospital the week of April J.1.

Long-time lumberman Bonnie Magruder, formerly yard superintendent at Bay Central Lumber, Torrance, Calif., will be leaving May 15th for an 1S-month tour in Vietnam as a civilian employee for a lumber operation in Saigon.

Yosemite Lumber's Ham Knott gained a daughter-in-law, when his number two son, Gordon, claimed a bride in Fresno, April 2.

Wayne Wilson, 1?-year-old son of Wayne C. Wilson of D. C. Essley & Son, Los Angeles, held down the forward position on the Sierra High School basketball team that recently captured the CIF championship in play-offs at Long Beach. Young Wayne is grandson of bossman Dee Essley.

Tumac Lumber's Paul and Sally McCracken, and Merv and Doris Kjer of K/D Cedar Supply, teamed up to have a real ball in Hawaii during early April.

Frerl B. "Freddyt' Smales, vice presidentPacific area for U. S. Plywood, has been appointed president of Lewers & Cooke Merchandise Corporation and Lewers & Cooke Development Corporation of Honolulu, both wholly-owned subsidiaries of U. S. Plywood.

Paul Ward tangled with the late winter elements in Denver and Salt Lake City while on Arcata Redwood business.

It Must Hqve Been u Mondoy

The March issue of Calilornia Lumber Mercha,nt contained a mixup in photocaptions on page 27 in an ad for Union Lumber Company, an error caused by independent platemakers nol associated with CLM.

Apparently many of our eagle-eyed read. ers brought the error directly to Union's attention. According to Sherm Bishop, vice president sales, ooWe've been getting letters and phone calls by the dozens. It certainly proves that dealers are doing a thorough job reading Cdifornia. Lumber Mercha.nt."

Tom Hogan, former manager of Diamond National's Modesto yard, joined Bay City LumbelCo., Inc., in Oakland on April 18.

Shari Bates, skating daughter of the Calif. Redwood Association's Barney Bates and Junior Ladies National Champion, ice skates daily preparing to defend her ranking of Outstanding Skater. She won it last year when she beat out 180 men and women. Contest is held in British Columbia in August'

Art Neth toured the Pacific Northwest mill country last month on business for A. W. Neth Lumber Sales, Sherman Oaks, Calif.

West L.A. wholesaler Morris Tropp leaves the 24th of this month for a six-week tourfirst stop: Vienna, Austria. Then on to Ath. ens, Istanbul (not Constantinople) and a cruise through the Greek Islands.

Jim Franchi, Twin Parks Lumber Co., Arcata, and his missus recently returned from a golfing, sightseeing and fun trip to Hawaii along with two other popular Eureka couples, Mr, and Mrs. Chris Nichols of Redwood Construction, and Mr. and Mrs. Ned Davis of Trinity Supply ,Co.

Antelope Valley dealer Tony Varitz, owner of Kelm's Lumber Yard in Rosamond, Calif., is making plans to attend the annual Kiwanis national convention in Portland, Ore.

Bill Williams, head of Interbay Lumber (Marin) and Vincent Whitney Co., motored down to Las Vegas with the missus and another couple during late March and returned to Sausalito with only minor wounds inflicted by the dealers and machines in that desert spa.

(Continued, on Page 4A)

PThe f NAILSffiAN

Our nails are f manufactured from American made steel.

POSTTTVE PR('TECTION

Metal roofing held bY Denigton Triple-Lock

Lead-Seal Meta-l Roofing Naile gives poeitive protection against crop and equi.pment damage from wrnd, snow, raln, or narr.

]IEW PI.AIIT Fl|R llRIOIilATt|RS lIT IEAD U]IDER THE HEAD ilAlt$

Deniston Companv's new plant in Alsip, -IUi;ois (a Chicago suburb), wag designed for maximum production efficiency, to speed a steadv suoolv of Deniston Tripld-Lri6[ Lead-Seal Met-al Roofing Naile to your warehouse.

The new plant and ofrce, erected on a ?0,000 square foot site to allow for future expansion is equipped with the latest and best machinery for increasing production speed and economy and give you the very best iu a metal roofing nail.

@HJf,,,*

REITUCED

Steadily increasing demand for Deniston Nails, from coast to coast, made the move to new quarters a necessity if Deniston standards of qualitv and service were to b6 mairitained. Conferences between Deniston management, architecte, and production specialiets developed the planned production line which would

guarautee the utmost efrciency in operation.

From arrival of raw materials to final inspection and ehipping of Deiriston's 50-pound colorboard carton3, plant design includes economy-conscious routing and time-eaving handling equipment. Motlern ofrce prbc6dures and efrcient lay' out insure fast order proceasing and inquiry handling.

The new Deniston plant is a far cry from the fireeide forge where nails were made bvland as a household indiretry, until the beginning of the 19th century. While forse, anvil, hammer and visd could ghape yesterdaY'e crude fasteneis, the Denieton Ttiple-Lock Lead-Seal Metal Roofing NaiI of today demands modern machinery and constant con' trol to maintain its record of consistent qualitY, shiPment after shipment.

Lead, under the head and down the shank, plugs the nail hole completely' forming a perfect double seal. The sheet sPrings back over the Triple-Lock .,bump," efrectively pre- ventilis the nail from workinf out, and locking nail. Iead, and gheet solidly together.

There's no poseibility of leakase around nail holee' with -Deniston-deeigned nails. Orisinators of lead under the- head nails for metal roofi ng aPPlications, Deniston Company, since 1926, has continued to be the li:ader in the development of lead-head nails. Heavily zinc-coated for protection against rust, -Deniston'e TriPle-Lock

Lead-Seal Metal Roofing Nail resists corroaiou, Prevents gtadual dieintegra' tion of roofing gheetg.

0o Wth Noyo Redwood Sldlng

Itnd gilt on War haildcr's hctt sidc)

Oregon Morkeling Conference Set

"The Forest Industries in Transition: New Materials, New Methods, and New Markets" will theme the Third Annual Forest Industries Marketing Conference sponsored by the Forest Industries Management Center of the School of Business Administration, University of Oregon. It will be held on the University campus in Eugene, June 15-16. The unique feature about this national conference is that the topics and speakers have been chosen to represent the forest industries at oll leaels of manufacture, distribution, and end-usethe forests, millg distributors, dealers, architects, and builders.

The topics to be discussed are: (I) New Materials and New Technology in Housing Construction. (2) Mathematical Tools for Better Decision Making. (3) Capacity Projections and Market Realities in Pulp and Paper. (4) Marketing Research Needs of ttre Forest Products Industry. (5) Researching the Final Consumers: Builders and Home Buyers. (6) Forest Products Advertising Comes of Age. (7) Improving the Efrciency of Lumber Distribution and (B) The Development of Managers for the Mar-

t: l A partial list of the speakers includes:

'l'"Richard O'Neill, editor, House and Horne;

analyst, U.S. Steel Corporation; Michael Sumichrast, director of economics, National Association of Home Builders; B. E. Wynne, manager, operations research, Ifeyerhaeuser Company; Professor Leo Valg, assistant director, Forest Management Simulation Projecto School of Forestry, University of British Columbia; Dr. Benjamin Slatin, economist, American Paper Institute; Dr. Sioma Kagan, professor of international business, University of Oregon; Dr. Nicholas V. Poletika, vice president, research and development, Union Lumber Company; Robert J. Weston, vice president, marketing, Temple Industries, and Arthur H. Jones, project manager, Boise Cascade, Corporation.

Rene A. Henry, publicity director, Lennen & Newell advertising agency; David [.,evine, director of marketing intelligence, U.S. Plywood Corporation; Robert O. Lee, vice president, Georgia Pacific Corporation; Boyce Price, president, Wood Marketing, Inc.; Jack Wallace, Pacific Northwest manager, Sunset Magazine; Abe Meltzet, president, Triangle - Pacific Forest Products Corporation; Robert J. Lloyd, president, Lloyd Lumber and Supply Company; Henry Eaton, president, EatonYoung Lumber Company; and Samuel Sadin, president, Seaway Lumber Sales Corporation.

New Weyco Distribution Cenler

Weyerhaeuser Company's new half-mil. lion dollar distribution center in Sepulveda, Calif., is now on a full operational basis, serving dealers and industrial users in the San Fernando Valley and Ventura and Santa Barbara Counties.

Operating on a limited basis since February, it has approximately 22,OOO feet of inside storage, according to Fred Farr, tle manager. There is one acre of outside storage and covered loading facilities.

The large amount of storage space en. ables stocking a full line of wood products as back-up inventory, Farr said.

FRED FARR

.'i-frederick Sanders. residential construction

10ll' R[cK GAlfIl lffi R AR ]rl RIGKS

can provide you with a bonu; storage area !

Designed to be free-stonding with "built-in strength,'' the steel uprights con serve os supports for on odditionol mezzonine storoge oreo.

LOD-RACK CANTILEVER ARM RACKS ore ideol for storoge of plywood ond lumber with unlimited length.of shelf spoce. Sove time in looding ond unlooding. Eosy odjustment of orm heigit or spo.cing to occornodote o chonging inventory. No tools or hordwore needed.

THESE DEATERS WIIL HEI.P:

AIR MAC lNC., Seoitle, Tocomo, Spokone, Yokimo, Portlond, Eugene, Medford

HAMERSLAG EQUIPMENT CO., So. Son Froncisco

GREEN-FLORY CO., Los Angeles

COMMERCIAL SHELVING lNC., Honolulu

PAUL W. ROEDER CO., Socromento

DESIGNED AND MANUFACTURED IN THE WEST

New Litter of Kittens For L. A. Club

T OS ANGELES HOO-HOOS

L) welcomed a new litter of six kittens to the pack at the March meeting of the club.

The new members are Bill Egan and Dave Hargrave of Masonite Corp.; Larry Quinlan and Don Stobaugh of .Sun Lumber Co.; Don "Sully" Sullivan of South Bay Redwood, and Bill Samman.

Strait Door's Charlie Strait took home anarmful of trophies, including the low gross award, as the day's top linkster. South Bay's Ben Gar' diner took the low net prize.

Don Gow and Dick Learned took l-2 in the first flight and ;;'Bili Hanen and Hugo Miller took first and second prizes in the second flight. Third flight winner was Bill Doherty, who edged out Jerry Maguire.

MR.

REIAII DEAITR:

D. C. ESSTEY ond SON mointoins o well bolonced SHED INVENTORY of

o QUAIITY DRY REDWOOD

o AYE & CTEAR PATTERN STOCK

o BEVELED SIDING & S4S

reody for immediqte delivery--or pickup

No Order Too Smoll

Just try us for PRICE & SERVICE

We represent in Southern Gqlifornio

Willih Redwood hoducls

W:llirs, Cqlif.

Iflqnufoclururs of: Certified Kiln Dried Redwood o

Bwel Sidings Foctory Primed o WroPPing ' Loth

o Rough & Milled Commons o Timbers o Member of

c.R.A. & R.l.S.

Pockoged Lots o Truck & Troiler Shipments r Less

Thon Corlood Lots o Mixed Cror Shipments ' Dry Kilns

r Ploning Mill o Ponderoso Pine ' Boords o Siding FOR PROMPT EFFICIENT SERVICE CA[[: RAynrond 3-1147 or PArtviery l-75f

llEU lflTTtl{S welcomed to the fold at the meeting were (too lett, l-d Dave Hargrave, Don Stobaugh, Don 'Sully" Sullivan, Larry Quinlan, -Bill Egan and Bill Samman. Big winner 'in thei golfing session was Charlie Strait, showingins-off his trophies at top center. Golf champs: (top right) Do-n Gow. Dick Learned and Ben Gardiner. Guest speaker

was the L.A. Attrletic Club's "Duke" Llewellyn (center at lower ref0, shown chatting with Don Johnson and Pat Reasan. Llewellyn discussed U.S. 0lympic prospects for the '68 sames. Crestfallen "hacker" Bob Norgren (lower center). More golf winnen: (lower right) Bill Doherty, Hugo Miller and Bob Kalweit, who picked up the guest trophy.

OECORATOR PEO.BOABOPATTEB IYED PEE.BOAN O -ATT THE FUTAB ES

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OABAOES ANE A OREAT MABI(E| FON PATTERIIE0 PEO-BOABDl What customer of yours doesn't wish his garage were neat and clean and uncluttered. A garage that isn't an eyesore when the door is open. Here's the money-making answer: Sell him goodlooking Patterned Peg-Boaid panels and the fixtures, too. This /t" prefinished Peg-Board holds anything-ladders, tools, hose, toys. Suggest Patterned Peg-Board panels for the garage to your next customer-he's bound to be a satisfied customer-

REAA|IFAI DECONA|ON

PEO-ROARD FOR |IIE IIOME !

Luxurious-looking woodgrain patterns in a choice of Glacier, Tawny, and Sable walnut mean that your customers can install Peg-Board in any room in their home. More uses, more sales op- portunities. Possible only with decorator Peg-Board by Masonite.

SEll fllE FIX|UBES, f00, FOB EVEII M0BE PROFITS I Now there are dozens and dozens of Peg-Board fixtures to hold practically anything. Masonite Peg-Board fixtures in both metal and strong DuPont Delrin plastic are attractively packaged make quick, profitable sales from a Peg-Board fixture display rack.

NETYS

By R0SS KINCAID executive vice president

N EVERY WAY the March Management Development Seminar by WRLA was a notable success! The fifth straight annual afiair of its kind, this five-day seminar produced some firsts:

It was the first cooperative affair with the Green River Community College in Auburn, Washington, a two-year school anxious to work with the association in educational efforts.

Faculty, distributive educational administrators, WRLA staff and the seminar participants hammered out the initial steps of a short- and long-range program of industry training. This will be piloted at the Auburn College and then be made available to all similar community colleges in the Western's four-state region. comprehensive educational effort

consists of four primary categories de' signed to meet the retail building material industry's urgent training needs:

( I ) Attract and train young men and women. A two-year curriculum of basic classroom industry orienta' tion coupled with 12-20 hours per week in "trainee" lumber and building material yards nearby, all coordinated for maximum results. A degree will be offered at the close of the two-year Period'

(2) Upgrade present employees. This to be accomplished (a) through the availability of once-a'week three-hour evening industry'sponsored training and (b) through a tuition refund €oncept for at' tendance at distributive educa' tional offerings and (c) through an individual company training program sponsored and checked by the association.

(3) Develop management replacement and improved assistants. This is to be the focal point of specialized management development.

(4) Executive Conference, generally of a weekend nature, with industrY and other successful business resource.

The Western's committee on education will meet this month to engineer the final details for implementation. While this takes time and continuing refinement, we feel that we are now on the high road to sucEess.

This is truly a 'opeople" business and we are elated at the prospect of this program!

PERSONALS

(Continued, lrom Page 35)

Norm Clow, former assistant manager and salesman at 'Wa.rd & Harrington's La Habra yard has been promoted to manager and has taken over W&H's new Capistrano Beach yard, He is completely revamping the ex-Frank Curran yard.

Brooks-Dodge Lumber was well-represented at'WWPA's March meeting in San Francisco. Jerry Dodge and Elmer Lewis drove down from Grass Valley, while Bob Turner and Frosty Foster made the trip up from Los Angeles.

Forrest and Bob Borghesani, owners of Kelseyville Lumber & Supply' recently opened a small branch yard on the opposite side of ,C;lear Lake at Lucerne.

Charlie W'ilson hit the Oregon mill trail during late March on 'Woodside Lumber Company biz.

HUI{TER W00DW0RKS, tnc

needs 2t/z million feet of lumber

per month on a year 'round basis

l/lust Be Green Douglas Fir Cut To Size in a Standard & Better Grade. You May Quote on All or Any Part.

l" Lumber Moy Be S-l-S2E Or 5-4-5.

7/g'Lumber Moy Be S-lS-lE or S-4-S

3" LumberMusf Be S-4-S

4" Lvmber Must Be S-4-S.

?/8 x6 x ?/8 x6 x ?/8 x6x ?/8 x6 x ?/B x6 x ?/B x6 x ?/8 x6x ?/8 x6x ?A x 6 x ?/B x6x {

3x8x261/t" 3x8x28" 3x8x32" 3x8x36" 3x8x44" x4x40" 3x8x45" x4x42" 3x8x52" x4x44" 3x8x53" x4x48" 3x8x54" x4x5Vz" 3x8x57" x6x5Y2" 3x8x64"

Lvmber musf be morked os fo quontity ond lenglh ,l

Lumber musf be bundled Jor fork truck unlooding { Mqy be shipped truck sndtrqiler,flotor boxcor or by wa}er

ALSO need 2x4 ond wider,3 x 4 ond wider, 4 x4 ond wider in Douglos fir, spruce or hemlock, economy green or dry S4S.

HANfiER woodworks, rnc.

1235 E. 223rd Street, Torronce, Colifornio between Avolon ond Wilmington Boulevord

PHONE: (Aretr C,ode 213l SPruce 5-2544 or TErminol 5-5671

C^oll U COLLECT witb Your Offerings!

FOR CREDIT REFERENCES CHECK

*Coos Heqd Lumber & Plywood Co., Wilmington, Colif.

'United Stctes Plywood Compony, Los Angeles, Colif. rWeyerhoeuser Compony, Los Angeles, Colif.

THE K)LIOWING:

*Crocker-Cifizens Bonk

South Gote {Colif.l Bronch

Phone: (213) 582-0661

Here's Hqwoii

By PUT ROBBINS Executive Director, Hawaiian Wood Products Association

TYIOOD PRODUCTS Association of W Hawaii has iust celebrated a birthday. As of April '1, we started our sixth year of wood promotion.

In these past five years we have spent nearly 200,000 lumber industry dollars on wood products' promotion. What has been accomplished ? Has this expenditure of lumber industry dollars been worthwhile to those supporting the expense?

As an organization, WPAH is set up in a fairly efficient manner. Last year for example, 69/o of our expense was for advertising and promotion, 25/o {or administralion, 6c/o for m,iscellaneous, including taxes, travel and dues.

Since WPAH has employed a stafi o{ director and secretary (early 1962) they have accomplished: nearly 1,000 specific calls; 7,800 column inches of publicity; 350 ad-

vertisements; 1,100 inquiries plus the public relations and goodwill that comes {rom maintaining an office and an active place in industry and community affairs. So what?

have sales increased?

As best we can figure with rather limited and sometimes conflicting statistical data, the wood products market has increased from around 90 million feet o{ lumber and plywood in 1962 to 125 million feet of lumber and plywood in 1965. In this same period residential and commercial construction has increased from $125 million to $147 million annually while total construction has jumped from $264 million to $338 million annually. Based upon these statistics it looks as if the wood products industry in Hawaii has increased sales 38/o, kept pace with construction increases and even made a nice gain.

MARKETING SUCCESS

Has S'PAH had anything to do with this marketins success? Yes! United effort by the major wood suppliers through a local trade association has opened many doors. Codes have been modified to benefit wood, specificrs have becn made aware of the wide range of wood products avail' able and suitable to their needs; and the public, including building officials, architects and builders, have been exposed to wood promotion and industry image build-

ing. Five years of wood promotion and some success is behind us. What lies ahead? In one man's opinion, unless our industry can begin to pull together again and continue the work of solving our customers' needs our future is black.

We need better agreement between the wood products and the wood treating industries with meaningful standards that will provide customer satisfaction.

W'e need quick action on rebirth of a national wood promotion program that will benefit all areas and all organizations willing to work with it. Now that NWPP is finished we find a big gap for literature and promotional data on the general 'ouse wood for -" thsms. A local wood promotion group cannot afford to produce the quality material of a national grotp. Thank Cod that the "Carauan" idea ol Wood' X[a,rketing, Inc., has been dropped. Hawaii as well as many other "unimportant" mar' ket areas would have sufiered. National advertising reaches farther plus it serves to make some points with the magazine and Madison Avenue people whom n'e cannot afford to overlook.

As stated in the beginning, these are one man's opinion based on the experience of one market area wood promotion group. I don't think we are so difierent that most of this wouldn't apply to you and your area. What do vou think?

CAIIFORNIA LUMSER MERCHANT

SEMI-TRANSPARENT T(' ACCENT WOOD GRAINS

Here is a new stain you'll sell with confidence. It's the new approach to that "efiective weathered appearanoe on wood." Semi-transparent stain provides a tint of color to accent the grain and texture of natural wood. Made especially for cedar and redwood, though it works equally well on other woods, too. It-r eight colors, and one' or fivegallon containers. Attractive label sells on sight.

HEAVY-DUTY STAINS FOR SOLID GOLOR COVERAGE

Here is a companion stain that rounds out the line, opaque stain for full couerage. Proven in years of use on Shakertown's pre-finished cedar shingles and shakes. Its special formulation brushes on wood evenly and easily. there's no dripping! It's a great way for adding or changing color to previously stained surfaces also.

COMPLETE MERCHANDISING PROGRAM

Proven advertising for this proven stain. Throughout the nation, Shakertown dealers will tell you of the Shakertown success it sells without a comeback, and you get repeat sales! The merchandising program to architects and builders lets you tie-in with window banners, radio spots, and in-store promotion pieces to cash in on Shakertown's multi-media advertising. CaU your distributor or write:

$tnilOtf0uS STAilts

;01 l0u3[ Suttlc:D f,ooDs

rcotols : SCOrOrt irtlS&rrfe : trrfrdbrrdtfht

NDOW BANNERS

wms =S-= S*-=

RADIO SPOTS

Accident Prevenlion Associotion Noses Iniury Rote is ltnProving

The California Lumbermen's Accident Prevention Assooiation has held its forty' ninth annual meeting and elected Alden Ball of the Pacific Lumber Company as president. Others elected were: Ed. Norby, Norby Lumber Co., North Fork, vice president, and Dwight C. Steele, secretary.

Elected to the board of directors were: D. R. Mitchell, chairman, Georgia Pacific; Stanley W. Hulett, Willits Redwood; Foster Morrison, Diamond National Corpora' tion; Ed O'Connor, Stockton Box Com' pany; S. T. Pipkin, General Box Distribu'

tors; T. L. Taylor, American Forest Products Corp. and Alder Thurman, Union Lumber Company.

Arthur I. Winston of the California Highway Patrol was the main speaker at the March 25 session. He summed up the working of the regulatory bodies ahd stated that regulation will not work if industry will not accept it.

He further stated that under the new regulation requiring truck driver's be given physical examination, 2,000 drivers have been examined and ,14 have been rejected.

IVinston said anyone wishing a copy of the Proposed Lumber and Log Regulations should write Captain W. Eugene Beck,

commander, administrative section, Depart' ment of California Highway Patrol, P. O. Box 898, Sacramento 95804.

Maurice I. Gershenson, chief of the Di' vision of Labor Statistics and Research for California" pointed out that the estimated work injury frequency rate of 46.3 is an all time low. If this trend continues it should go down to 45. in the next two months *tti.h it better than the national average.

Duiing the years 1950-57 the industry's frequency rate was reduced by 24 percent and then for the next seven years by only 412 percent. Greater progress was made in 1965 than in the entire preceding seven vears. ' Had the 1950 injury rate remained un' changed there would have occurred 32'600 additional injuries during the 15 year periodf951-1965.He congratulated the California Lumber' men's Accident Prevention Association on its all-time record frequency tate of' 29.25.

Geo. A. Sherman, the chief of the Divi' sion of Industrial Sa-fety for California, said that the Calilornia Lumbermen's Ac' cident Prevention Association has proved that ,by intelligmt and concertod drive, ac' cidents can be reduced. Other factors ef' fect this record but the reduction is clearly measured by the uniformly accepted system of statistical analYsis.

The chiefs recommendation was to spread the effort throughout the industry to help bring the total industry accident trend downward until both the total indus' try curve and CLAPA's become the same and decreasing.

JAGK AttEllBY (left) has joined the staff of lndepend' ent Building Materials Cb., Dominguez, Calif., as as' sistant to -Ken Schmidke (right), vice president in charge of sales. Formerly s-les manager of Tidewatei Mills, Eureka, Jack is a veteran of 18 years of lumber exDerience in the northern California mill country. Long active in Hoo-Hoo, he is a past president of the -Black Bart club in Ukiah and a former board member of the Eureka club. Allenby's wife, Elaine, who operates the switohboard at IBMC, is the founder of the Eureka HooHoeEtte club.

PONDEROSA PINE DOUGLAS FIR

WHITE FIR

ANNUAT PRODUCTION 75 MILIION

SUGAR PINE INCENSE CEDAR KILN DRIED

High Altitude, Soff Textured Growth

PAUL BUNYAN LUMBER CO.

Lominoted Timber le'qders Meet

The American Institute of Timber Construction held its l4,th annual meeting in Hawaii, March l4-18, and featured presentations on fire insuranct', complaints of architects and engineers, finger jointing and durability, adhesives, mechanization and production, utilization o{ computers in timber design, the AITC timber construction manual and the promotion and selling of laminated timbers.

Social and recreational activities included a golf tournament, cocktail partiesone o{ which was sponsored by several of AIT(l's adhesive manufacturins associate memhcrs, a welcome dinner, on ihc Ha*ai-

ian Islands, a golf awards banquet and general enjoyment of tht' island of Maui.

The meeting, which brought together national leaders of the laminated timber manufacturing industry together, concluded with the election of officers for the year. Ed Fountain, president of Fountain Lam-Loc Company, Los Angeles, was elected president. R. W. Mayer, president of Timber Structures, Inc., Portland, was elected vice president.

Simpson Elects Officers

Election of four new officers of Simpson Timber Co. has heen announced by C. Henry Bacon, Jr., president.

Promotions are: C. E. Runacres, Jr., {rom corporate secretary to vice president. He joined the company in 1940 and also serves as president of Simpson Timber Company, Ltd., a Canadian subsidiary.

Melvin L. Munson, who joined in 1953, Irom director of industrial relations to vice president-personnel. David A. James, with the company since 1947, from director of public afiairs to vice president-pulilic affairs.

Robert L. Wiley, assistant to chairman W. G. Reed, advances to corporate secretary. Viley, who came to Simpson last year after six years as assistant to the president of Boise-Cascade Corp., will continue as assistant to Reed.

Headq or tails? Someone loses!

Flipping a coin is not the way to choose building materials; because half the time you'd be wrong. Consult your Independ,en specialist about what's best for your important job. That's us-for 47 yearc of service to builders and home-owners in Southern California.

Economical, time-saving service on Formica , , , and the best in softutood and. harduood. Plyuood.s, Monkeypod, Plyutood.s, and, Masonite Brand. Hard.board,,

Itlanufacturing and wholesale distributors

Individually tailored truck or rail deliveries

Eight trucks to sene you

All items of plyuood

Annual sawmill production of 80,ll{l0,llll0

long lenglh dimension, school jobs, mixed loads

uEe -

t newsandvrews

by BOB McBRIEN executive vice president of the Lumber Merchonls Associotion of Northern Cqlifornio

rfHEY SAY LIBERACE never stops smiling, especially when he r picks up his check at the end of an engagement after he has smiled and incidentally, played the piano. How's it with you? Unfortunately, not too many lumber dealers wear a smile all the time and some seem never to show their teeth except to report on how bad things look o'and they can only get worse."

We all realize that picking up those checks can put a smile on the most dour face if the check represents a profit and not just a temporary means of keeping the wolf from the door for another week or month. The Lumber Merchants Association is most knowledeeable about this situationand we hopJ to help the matter for oll dealers.

A Ctlt{lC on Financial managment is coming up that all dealers may attend. Bob gives details.

Ot Jun" 7th and 8th at Fresno. we will open a 2-dav Financial Management Clinic developed expressly and sol"ly for retail lumber dealers. This program has been tried and it is successful. Dealers across the country have put it to work and have increased their net profit. In short, it's not pie in the sky, it's cash in the little tin box.

LMA members have received full details on this program and dealers who do not belong to LMA are encouraged to give me a call in Los Altos at (area code) 4I5 94I-L6L7 for full particulars. We are anxious that all dealers in northern California imnrove their financial picture in these days of increased competition. Just dial the number we'll O: h"OOJ to include you in this program.

It must be meeting time of the year again for one seems to folIow another and all add up to increased activity for LMA. The biggest of the year, of course, was the annual convention at Lake Tahoe May I.3. More on this in the next issue of Calilorniu Lumber Merchant.

Among the other meetings we have held recently have been the highly successful o'Dynamics of Selling" Seminars for retail dealers. Those who have attended have gone back to their stores and yards with a greater respect for and devotion to sales. As the old saying goes: Everything starts with a*sale. And it's true.

As executive vice president of LMA, I would like to add my personal thanks to the men who have made the last fiscal year of LMA the success it was. President Charlie Dart. Vice President Homer Hayward, Treasurer Stan Gustafson and all our board and committee members are to be consratulated. And thanked!

Frqser Aw<rrd Presenfed

George C. Newton has won the Clem Frazier Memorial Award, given by Oakland Hoo-Hoo club number 39. The award carries with it a check for $250.

The presentation was made by Dean John Zivnuska to Newton, who lives in Morgan Hill, Calif.

FIIIGEB JOIITT E.PBIMED STOCK!

COMPLETELY WATEBPBOOF,

$

REDWOOD PRODUGIS G YOUR BEST BUY IN GERTIFIED KILN DRIED REDvl/OOD

0. t

Our new, modern plant is now producing exterior glued Finger Joint Redwood, for your special length requirements, SPECIAL ATTENTION GIVEN TO AtL MIXED LOAD SHIPMENTS.

*W00DUFE is a water repellent preservative for wood developed by U.S. Plywood Corp. Treatment with the solution protects wood against warping, swelling, checking, splitting, shrinking and grain-rising. lt also protects against attack by rot and decay, termites and other wood-destroying insects.

ProposedLeMosler Tribute

A group of admirers of C. D. LcMaster, Seer in Hoo-Hoo's House of Ancients, has started the ball rolling to get one of the Sequoia Giganteas named in his honor.

The Seer joined Hoo-Hoo at a Fresno concatenation in 1917, and later served as secretary-treasurer of the Sacramento club for 17 years. Elected Snark of the Universe in L923, he became Seer of the House of Ancients in 1949. The past Snarks com. pose the House of Ancients. The Seer is the oldest living Rameses.

He wrote the code of ethics, adopted at the Thirtieth Annual Convention in Fresno in 1921. He was a leader in the founding of National Forest Products W'eek and contributed leadership to many other outstanding Hoo-Hoo and industry accomplishments.

Those interested may work through their local Hoo-Hoo clubs, or may write directly to DeWitt Nelson, director, Department of Conservation, State of California, Natural Resources Building, 1416 - 9th Street, Sacramento, California 95814. Nelson promises that he will enthusiastically pursue the project. Hoo-Hoo members outside of California may also support this efiort.

U.S. Ply Acquires Hines Division

U.S. Plywood Corporation has agreed to purchase the Dee Oregon Division of Edward Hines Lumber Co., according to a joint announcement by Gene C. Brewer, president, U.S. Plywood Corp., and Howell H. Howard, the president of Edward Hines.

The more than $B million transaction includes a 170,000 foot per day dimension sawmill and 400,000 foot per day capacity hardboard plant, as well as 27,000 acres of fir and hemlock, located 60 miles east of Portland. near Hood River.

Billond Dick Norris

TwentV'FlveYears Ago

As Reported in the Mry L94L, Issue of California Lumber Merchant, Est. 1922

Paul Hallingby, sales manager, Hammond Lumber Co., Los Angeles, was in the Pacific Northwest on a business trip,

Al Nolan, Western sales manager, The Pacific Lumber Co., San Francisco, returned from a business trip to Utah and Nevada.

Announcement is made by W. E. Cooper Wholesale Lumber of their new sales office location at 6th and Flower'Streets. Los

Angeles. The move was made necessary by the increased volume of business.

Glenn Fogleman, manager, The California Door Co., Los Angeles, and Mrs. Fogleman left on an Eastern vacation trip to visit relatives and pick up a new car at Flint, Michigan.

Dee Essley of D. C. Essley & Son, Los Angeles, accompanied by Mrs. Essley left for a four weeks'vacation trip to visit New York and \fiashington, D.C.

Popnntnting'.

McDonold Cedor Prcducts, Ltd.

Lomford Cedor, [td.

Tumcc lumber C,o., Inc

Carl O. Reeder, Hobbs Wall Lumber Co., Los Angeles, Ieft for a two weeks' visit to Yellowstone National Park and Saskatchewan, Canada.

W. P. Johnson, Hallinan Mackin Co., Ltd., Los Angeles, recently spent ten days in Minneapolis on business.

Frank Curran, owner of Frank Curran Lumber Co., with yards in Santa Ana and Huntington Beach, has purchased the Clement Lumber Co. at Orange.

Everett \M. Lewis of Gamerston & Green, wholesale lumber dealers, Oakland, left for an Eastern vacation trip. He is accompanied by his wife and son, Schuyler.

Howard A. Libbey, president and general manager of Arcata Lumber Co., Ltcata, recently spent a week calling on the trade in Los Angeles and San Francisco.

Earl J. Doty, manager of the Pine department of Atkinson-Stutz Co., San Francisco, is now calling on the trade in the Coast Counties and San Francisco Bay area, assisting Jas. E. (Jimmy) Atkinson.

Rowland W. Dean, sales manager of F. C. Goetz Lumber Co., Medford, Oregon, was in San Francisco recently on business.

Lewis A. Godard, sales manager, Hobbs WaIl Lumber Co., visited the Los Angeles office last week, making the round trip by air route.

I. N. Tate, Weyerhaeuser Sales Co.' St. Paul, Minn., has been elected vice-president for the Northwestern Division of the United States Chamber of Commerce.

Roddy Mulholland, manager, California Panel & Veneer Co., Los Angeles, returned from an Eastern trip made by air both ways to, visit Algoma Plywood Co., Algoma, Wis., and steel tubing mills in Pittsburgh, Pa.

McEwen Ransom, vice-president of E. L. Bruce & Co., Memphis, Tenn., was in Los Angeles visiting their West Coast representatives and calling on the trade.

William McCubbin of Wending-Nathan Company, San Francisco, was married to Miss Patricia Fourness in San Francisco last month.

Mason E. Kline has been appointed as general sales manager of Union Lumber Company's San Francisco branch. He succeeds Edward L. Green, who has been appointed general manager of the branch in Mendocino County.

Jim Kirby has been promoted from the shipping department to the order desk in the sales department of Hobbs Wall Lumber Co., San Francisco.

Mr. and Mrs. Hamilton Yon Breton are the happy parents of a baby daughter, Sally Ann, born on April 11, at the Good Samaritan Hospital in Los Angeles. Mr. Von Breton is in charge of the Philippine Mahogany department for E. J. Stanton & Son.

Redwood Firms Consolidate L A. Yards

p)ACIFIC-MADISON Lumber Co. and r California Pacific Sales Corp. have announced the consolidation of their Los Angeles distribution yards, in a move aimed at ooproviding more efficient service to southern California dealers on all items of old growth redwood,o' according to Gene Burnett, manager of Pacific-Madison.

Burnett explained that the re-alignment will enable Pacific-Madison to offer southern California dealers a complete redwood packagefrom bevel sidings to pre-cut fencing.

ln addition to the four million sq. ft. of

Easy to get attached to: BAI(G0-PYRE$0TE rire-netardant W00I| STU l|S

And easier to use: you can saw them, bore them, nail, notch or fasten to them work with them as only wood works. and now, more than ever, cut costs with them-spacing on 24" centers instead of 16". BAxco f ire- retardant wood studs are now almost univer- AFTER ALL-YOUR CUSTOMERS saf f y acceptable in Type I woULD RATHER usE wooD buildings for framing within one-hour, non-load-bearing partitions. Fire tests prove BAXCO-PYRESOTE WOOd studs perform on 24" spaci ng. Each is U.L. labeled... For full information write. wire or phone

redwood at the Downey distribution yard, Pacific-Madison can now ofier certified kiln-dried redwood shipped directly from the Cal-Pacific mill at Arcata. LCL orders will continue to be shipped from Pacific. Madison's l0.acre Firestone Blvd. yard.

P-M operates one of southern California's most complete planing mills, managed by long-time lumberman W. W. "W'oody" Loflin, whose 27 years of redwood experi-

C0t{S0tlDAIll{G

completed (top

of

by

two

of

of

redwood to PacificMadison's Downey, Calif. distribution yard. Lower ohoto shows some of the more than four million ft. of redwood now offered at P-M's l0-acre yard. ence includes a S-year stint as production superintendent at Cal-Pacific's Arcata rnill.

Manager Gene Burnett is also a Cal-Pacific veteran, having served as southern F California sales manager of the firm prior to his present association with PacificMadison. His background spans 20 years f of redwood experienoe.

"As you can see, the consolidation of P-M and Cal-Pacific's yards is actually a reunion of experienced redwood lumbermen with a common goalserving southern California dealers with quality old growth redwood," Burnett pointed out.

Rounding out the sales stafi at PacificMadison are Henry Myers and Stan Pion. Both have been with Pacific-Madison since the firm was founded. Born to the lumber business, Henry was formerly with South Bay Redwood Co., while Stan picked up much of his experience with Clay Brown Co. and E. K. Wood Lumber Co.

AGGRESSIYE SATES F0RCE at Pacific-Madison is headed-up by General Manager Gene Burnett (center), assisted by Henry Myers (left) and Stan Pion.

THE lI{VENI0RY

the

yards was

photo)

trucking over thousands

feet

prime

New Lfitcnatutr@

TO HELP YOU PLAN YOUR PATH TO PROFIT

CATIFOTNIA LUTI'IBER MERCHANT

Fibergloss Pqnels

New design opportunities for a wide range of exterior and interior applications of fiberglassreinforced building panrels are specified in a 1966 catalog published by Filon Corp.

Trode-in Prices

A new directory of recommended trade-in prices for most models and makes of lawn and garden power equipment is available from the A. B. Morse Company.

Called the ofrcial Lawn & Garden Power Equipment Blue Book, it also lists the manufacturer's suggested retail price or an approximate price if the manufacturer does not set a retail price.

The Blue Book is available for $5 and in quantity at $4.50 each for 6 to 10 copies.

WRITE: A. B. Morse Co., Barrington, Ill.

Choin Sow Film

A new "Chain Saw Safety" film kit demonstrating the basic fundamentals of safe operation of the power tool for all users is now available from McCulloch Corp.

The kit consists of a 12minute, 35 mm filmstrip with 136 frames in color, a 12-inch 33% record narration, a printed copy of the narration and an instruction sheet for efective presentation.

WRITE: McCulloch Corp., 6101 W. Century Blvd., Los Angeles, Calif. 90045.

Seomless Siding Guide

A colorful, 4-page brochure describing the latest method of on-site roll forming and custom cutting of aluminum siding to the exact length of the house is available from U. S. Aluminum Corp.

The booklet details installation savings that can be achieved using its leased seam-

less siding machines and shows two new features-front end cutoff and specially situated coil straighteners.

WRITE: U. S. Aluminum Corp., 11440 W. Addison St., Franklin Park, Ill. 60131.

lmproved Cobin Plons

Twelve holiday homes ranging in style from A-frame to pavilion and in size from 880 on up to 1,800 square feet are pre-

Redwood Buyer's Guide

The 1966 version of the Redwood Buyer's Guide offers complete up-to-date listings of the products of the member mills.

Categories have been expanded to thirty-three, each detailing sizes available. Illustrations of standard patterns, their dimensions and pattern number, have been added, along with the nominal and standdrd dressed sizes for yard grades. The guide is free.

WRITE: Department P-16, California Redwood Association Service Library, 617 Montgomery Street, San Francisco,

New Gypsum Wqllboord

A new vinyl-clad decorative gypsum wallboard in textured panel sizes up to 4x16-feet is illustrated in a free four-color brochure from Georgia-Paciffc's Bestwall Gypsum Division.

sented in an entirely new fullcolor booklet by the Western Wood Products Association.

"Vacationland Homes of Western Woods" succeeds a previous booklet of similar name that enjoyed a distribution of 320,000.

"Vacation houses shown in this booklet match up with the latest trends," states Robert E. Mahaffay, WWPA's promotion director. "They're larger, more comfortable, more attractive and endowed with much more storage space."

Complete working blueprints and materials lists may be ordered at $20 for a single set, or $35 for four sets. Booklets contain order blanks.

WRITE: Western Wood Products Assn., Dept. 524-P, Yeon Bldg., Portland, Oregon 97204.

Photos illustrate five colors in a linen-like texture. There also is a walnut woodgrain, Installation instmctions cover both adhesive and nailing applications.

WRITE: A. S. Melville, Georgia-Paciffc Corp., Bestwall Gglsum Division, 2 Industrial Blvd., Paoli, Pa. 19301.

Two-woy Rodi,o

"What You Should Know

About Two-Way Radio" by General Electric gives information on tlaical system costs, frequency bands, and new FM mobile and base station equipment now available.

WRITE. Section P, General Electric communication products department, P.O. Box 4197, Lynchburg, Virginia.

Latest data on recommended roofing spans, ventilation and maintenance are also contained in the full-color eight-page catalog, as well as construction details for skylighting, roofing, sidelighting and methods of framing and fastening.

WRITE: Technical Services Dept., Filon Cor?., 12333 S. Van Ness Ave., Hawthorne, Calif. 90250.

Inserfion Pcge

A full-color, three hole-punched product page describing Celotex' three newest woodgtain panels, Matched Walnut (No. 1200), Dark Cherry (No. 407) and Java Teak (No. 601), is now available.

WRITE: The Celotex Corporation, t20 N. Florida Ave., Tampa, Fla. 33602.

Second Home Booster

Dealers may enjoy increased sales of second home buililing materials by exploiting ideas contained in National Plan Service's booklet "Leisure Time Living Homes."

Included in the book is a wide variety of designs ranging from A-frames and chalets to cottages and lodges.

The plans give customers a choice of mgged, maintenance free materials and floor Plans with as much, or as little, living space as they need. All are Presented in handsomely drawn illustrations and.an entire section of A-frames is featured in full color. Expertly drawn bluePrint plans are immediately available for every design.

WRITE: National Plan Sewice, Inc., 1?00 W. Ilubbard St., Chicago 60622.

BONN I NGTON TUMBER co.

Wbo lesa le f)istri butor TO CALIFORNIA RETAIL YARDS

430 40rh StreetOAKTAND (Moiling oddress' P.O. Box 3041 , Ooklond. Colif.)

PHONE: Olympic 8-2881

TWX: OA4IO

o Douglqs Fir

o Ponderosq qnd Sugcr Pine

o Redwood

o Plywood

o Shingles qnd Lqth ln-

Ivrnvr=r=Gt

MAKE UNITED YOUR LUMBER SUPERMARKET for Pine & White Fir

Unlike mony wholesolers, our yord inventory is moinfoined with the retoiler in mindyou con olwoys depend on United tofillqll your Pine ond White Fir needs.

Products, promotions qnd soles qids

New you cqn use to build sqles qnd profits!

Fnodu@t

Fnoffifts

New Putty Stik Merchondiser

A new merchandiser-display unit has been introduced with a header card, showing all 36 shares of Putty Stik and sevelal of its many uses are illustrated on the display.

Putty Stik is applied by rubbing the correct color over nail holes, chips, nicks, and cracks in pre-finished paneling, cabinets, and other wood finish interior products, concealing blemishes quickly and easily.

Allows Wood Grain and Texture to Show Through chestnut brown, charcoal, burgundy and alpine green, Normally, one gallon will cover from 200 to 300 square feet. The stains may be applied with a brush or spray gun.

Shakertown stains are available in one and five gallon containers and are distributed nationally thmugh dealers.

WRITE: Shakertown Corp., 20310 Chagrin Blvd., Cleveland,, Ohio 44722.

Disploys Urge Sosh Chonge

A complete dealer promotion kit for the new Rylock VS-1 aluminum replacement sash for wood windows has been announced by Rylock.

Rylock is kicking off its summer sales campaign with dealer aids in the form of media advertising allowances, ad mats, stuffers, banners, and a working display "::-:::ijfln'r''#..:ii ::.".i::.

ldeq Books Disploy

A new counter display package of remodeling and project ideas books can stimulate greater sales in lumber products and related goods.

The attractive point-of-purchase display features nine different books. A series of eight Better Homes & Gardens "Guide-to" idea books show practical ideas for kitchens, bathrooms, attics, and others. Each is especially designed to channel customer interest to specific building and remodeling jobs, enabling dealers to anticipate material and product needs for each customer and to sell more efectively.

Included with the display unit is a directory to facilitate color matching of most manufacturers' factory-finished paneling. Measuring 6' x 16" x 25" overall, the unit has nine tilted tray shelves which provide accessibility to the product. Each shade is packaged in a box containing 12 Putty Stiks.

TilRITE: Forest Interiors Corp., P.O. Box 1848, Seattle, Wash. 98111.

New Stoin from Shokertown

A newly formulated semi-transparent stain, which allows the natural grain and texture of the wood to show through subtle tones of color, is now being introduced by Shakertown Corp.

Designed for use indoors or outdoors on rough of smooth finished woods, the oils of this durable semi-transparent stain penetrate deeply without sealing the pores or hiding the grain of the wood. As the wood weathers, the natural tones of the grain are subtly highlighted with color, adding depth, dimension and elegance.

Shakertown semi-transparent stains are available in eight colors: natural, slate grey, bleachwood white, driftwood grey,

Easy to measure and install, the VS-l unit offers special appeal for the do-it-yourself home and apartment owner. It is available in all stock sizes and is furnished complete with glass, screen, and weatherstripping.

WRITE: Rylock Company Ltd., P.O. Box 766, Union City, Calif. 94687.

Stimulates Dolt-Yourselfers

A 100 or 300 book package of the nine different books at $25 and $75 respectively comes with a free display rack that's both colorful and sturdy.

TffRITE: National Plan Service, Inc., 1700 West Hubbard Street, Chicago. Illinois.

More Populor Toble Pedestols

Three new pedestals have been added to the highly successful line of wrought iron Spanish table pedestals introduced last year by Angelus Consolidated Industries. The table bases may be used for maible, wood, Travertine, glass or plastic tops.

They are finished in decorator black and may be refinished with any of the antiquing

Wrought iron Spanish pedestals kits that are eurrently enjoying a vogue. The pedestals are shipped tagged, Lots may be mixed to get quantity prlce.

WRITE : Angelus Consolidated Industries, 2911 Whittier Blvd., Los Angeles, Calif.

Display Shows All 36 Shades of Putty Stik

Sash replacement sought by display sample of the self-contained aluminum replacement window.

Decorotive Embossed Moldings in l5 Pollerns from Woodlond

An exciting new line of decorative embossed moldings in 16 different patterns is now being offered by Woodland Products Co., Ontario, Calif.

Dubbed Woodland Classic Trim, the new line answers the need for the decorative touch in demand for today's interiors. Classic Trim is ideal for valences, shelf edging, knick-knacks, room dividers, cabinets, kitchens and many other uses, A few lengths of Classic Trim applied to an old cabinet or table converts it into a handsome "new" piece of furniture.

The decorative moldings are displayed in a self-service wire metal rack. which is free with initial order. The merchandiser occupies only two sq. ft. of display space, and retums a 40 percent net profit to the dealer. Made of durable Alaskan cedar. Classic Trim is offered in an excellent selection of sizes, ranging from 1y'2" to l6/e' in width. Each piece is pre-priced.

A unique re-order system eliminates the need for dealers to carry a large back-up stock, Re-orders are packed in a cardboard tube, stapled at each end and shipped prepaid via United Parcel.

WRITE: Woodland Products Co.. P.O. Box l3I2 Plaza Station, Ontario, Calif.

New Souno Bqth Version

Literature describing the specifications and unique and profitable ways in which lumber firms can utilize the new, 1966 Am-Finn Sauna "Executive" model is now available.

"The Executive," a 6' x 4' x 6r/z' hligln American version of the age-old Finnish sauna bath, can be installed anywhere within an hour.

It can maintain a constant 190' temoerature and contains a stainless steel h-eater with special lava rocks on which water may be poured for steam.

Sauna Can Be Installed in One Hour

WRITE: Am-Finn Sauna, Inc., Haddon Ave. & Line St., Camden, New J,ersey.

Decorulor Designs For Decro-Tile

A new decorator line of three-dimensional self-sticking vinyl wall panels has been introduced by the Decro-wall Corp.

Joining the Decro-tile "mosaic" line are the new Delft, Granada, Mediterrania and fleur-delis patterns.

Available in 29 styles and colors. selfsticking Decro-tile wall panels are packaged in colorful tell and sell boxes to catch the creative eye of the do-it-yourself homemaker.

The new decorator boxes fit into all exciting Decro-tile display racks. Each box of 2 panels decorates 8 sq. ft. and retails for $8.98.

I{RITE: Decro-Wall Corp., 21 Saw Mill Road, Yonkers, N.Y.

Classic Trim display (left) requires only two feet of floor space. At right is detail of the 16 available patterns offered by Woodland Products Co.

by: CAIIFORNIAT Building Moteriol Distribulors, Inc., Fresno, Socromento, Son Jose ond Stockton / "1. M. Cobb Co., Los Angeles, Son Diego, Sonto Roso ,/ So-Col Commerciol Steel. Los Angeles / Wesiern Door & Sosh Compony, Ooklond. IDAHO: Boise Coscode Building Moieriol Distributo-rs, Boise, ldoho Folls, Pocotello, Twin Folls. NEVADA: Boise Coscode Building Moteriol Distributors. Reno. OREGON: M. Trumbo Compony, Inc., Coos Boy, Eugene, Medford, Portlond, Solem. UTAH: Boise Coscode Building Moferiol Distribuiors, Solf Loke City. WASHINGTON: Boise Coscode Buildinq Moteriol Distributors, Spokone. Yokimo / D. W. Briggs Co., Puyollup I l. l. Johnson Co., Tocomo.

CALIFOTNIA IUTEER'YIERC}IANT

Lozy Suson Kitchen Cobinet

Long-Bell has a new-style door for their 9O-degree Lazy Susan conler cabinets, a bifold door that swings wide open, free of the shelves, for total accegg. With the door closed, the front looks like any other LongBell cabinet.

This eliminates the two most common irritants of ordinary 90-degree Lazy-Susan cabineLs-pinched fingers and unsightly gaps'

The door is not attached to the shelves, but is hinged in the middle. The door opens wide and lies flat in front of the adjacent cabinets. Only the shelves, not the door, rotate.

'With the door closed on an ordinary cabinet, there is a space between each edge

of the door and the cabinet frame. The cabinet looks different. Uneven loading of

shelves can tilt the door, further detracting from cabinet appearance.

There is no such gap in the Long-Bell cabinet.

WRITE: International Paper Company' Long-Bell Division, Dept.. 654, P.O. Box 8411, Portland, Oregon 92707.

Thinner New Versobord

A major new particleboard planf the only one of its kind, is now shipping its first production of a new thinner underlayment. The plant is the recently-completed 'Weyerhaeuser operation at Springfield, Ore. It was designed, engineered and constructed specifically to make their new thin Versabord particleboard in V+" and, Ye".

Production emphasis will be on |4" panels

Lazy Susan Corner Cabinet for Total Access

which have heavy use in remodeling as an underlayment over old, uneven floors. The panels furnish a smooth base for tile and linoleum applications and are guaranteed to give trouble-free perforrnance when correctly installed.

Weyerhaeuser introduced its highly-successful Versabord underlayment ten years ago with emphasis on Va", Yz', 5/e' and, 3/a" thicknesses. It was the flrst particleboard underlayment designed, engineered and g:uaranteed for this particular use.

Desirable properties include uniform thickness to 1/100th of an inch. It has a smooth, flat surface and will adhere to specified tile and linoleum adhesives. Its hardness, rough- ly equivalent to oak, and uniform density give good dent resistance. There are no inner voids to be punctured. It can be worked with standard woodworking tools and fastens securely with correctly-specified

New floor underlayment is a guaranteed product adhesives, nails, screws or staples.

WRITD: Weyerhaeuser Co., Tacoma, Wash. 98401.

Redwood Douglas Fir Red Cedar Shingles Ponderosa & Sugar Pine

lced Teqk Hot New Wqll Ponel

One of the unusual new ideas in building materials unveiled at the National Housing Center's "New Products for 1966" show is a low-budget hardwood wall paneling designed to beautify homes at sharply reduced cost.

The paneling has a solid clear vinyl sheet bonded to its woodgrained surface. The plywood veneers are real Philippine lauan hardwood, according to Georgia-Pacific. Decorative choices range from "iced" teak, walnut and pecan to natural teak and oak.

Although the new hardwood paneling has a clear sheet vinyl protective surface, price is in the same range as economy woodgrained hardboard wall paneling, G-P said. WRITE: Georgia-Pacific, P.O. Box 311, Portland. Ore.

We haven't the biggest inventory or the largest sales staff in Southern California. What we have is prompt, efficient service and all

3315 WEST 5th STREET, AT VERMONT AVENUE

P. O. BOX 75735, STATION "S'', LOS ANGELES 5

DUnkirk 2-8278

TWX 213 380-8716

IMPORTED & DOMESTIC HARDWOODS . . ...IMPORTED PLYWOOD

Shodow-Ridge Lop Siding

Shadow-Ridge, a new lap siding from The Celotex Corp., features an integral molded

ridge along the top edge of each piece to create cleep shadow lines without the use of backer strips.

Made of special density %" hardboartl, Shadow-Ridge siding will not crack or split when cut and is nailed easily. The new siding is back-sealed and factory-primed, enabling builders to wait up to 60 days after application before finish-painting.

Available in lengths up to 16' for quick installation, the pieces are 12" 'rvicle lr,'ith a l0 11/16" exposure when lapped.

WRITE: The Celotex Corp., 120 N. Florida Ave., Tampa, FIa. 33602.

Multiple Use Anchors

A framing anchor supplied in six difrerent shapes is available from Timber Engineering Co. for use in a wide valiety of

WHOLESALERS

WESTERN RED CEDAR ALASKA

ALL \TEST COAST FOREST PRODUCTS

Anchor-grips in three directions secondaly structulal applications. The protluct is called "Trip-L-Grip" because it uses nails in shear in three dilections. Although first designecl for use in anchorinq rafters ancl roof tr-usses to I'r'all

di rections

TWIN HARBORS SALES CO.

PAIO ALTO, CAIIF. 701 Welch Rd., Suite 2219 Jim Froser Phone' (415], 327-4380

EUREKA, CAIIF.

P.O. Box i 56 Frqnk FriedenbochMoll Kunqn Phone: l7o7) 443-7092

DFPEND ABLE CUSTO/I4 MILLING ond DRytNG

40 Aeres Air Drying Focilities-4 Lorge Modern Kilns (35O,0O0 BF CopocityF

Double Profile Ploner-Center Splii fts5q\ /-[ins Bor ResqwMilling-in-Tronsil Rqtes-Certified Groders for Redwood, Pine qnd Fir

SANTA ANA, CALIF.

1621 E. lTth St.-Jim Rossmon 1213\ 625-8133 (Los Angeles) 1714], 547-8086 (Oronse Cty.)

Molded Ridge Creates Deep Shadow Lines

WHOLESATE-JOBBING Timbers o Redwood Douglos & White Fir Plywood

DIVI.S.ION OF HItt LUMBER & HARDWARE CO., INC.

plates, Teco Trip-L-Grip framing anchors also provide stronger and more economical construction in the framing of walls and floors. Applications include: joists to beams, solid blocking to plates, dormer framing, rafters or trusses to purlins, chimney framing, ceiling joists to beams or trusses, stair carriage to header or trimmer, and corner post framing.

WRITE: Timber Engineering Company, 1619 Massachusetts Avenue, N.W., Washington, D.C. 20036.

New Double Four Siding Pqnels

A line of double four inch Cape Cod style siding panels has been introduced in three embossed designs by U.S. Aluminum Cor"p. The aluminum panels, called the Jam-

boree economy line, are being produced in rigidized striated, basket weave and stucco

patterns. This selection of designs will blend harmoniously with both colonial and contemporary style architecture.

This is the first time that the double four inch aluminum clapboard is being offered in a striated pattern.

The Jamboree panels are coated with Permlar, an exclusive acrylic enamel finish. They carry a lifetime guarantee against chipping, flaking, peeling and blistering.

Double four construction and deep embossing of the metal provide extra structural strength to this product. This timesavings feature allows the installer to lock in a panel with both hands free for nailing'

The home siding comes in white, sandalwood and a new olive "Colony Green" colot.

WRITE: U.S. Aluminum Corp., 11440 W. Addison St., Franklin Park, Ill.

5 Garlow Gompany Warehouse$

to Serve All Southem Colifornic Deolers

l7O3 N. 8th Street

COLTON, C,olifornio

TAlbot 5-0672

ll38l Brcdley Ave.

PACOIMA, Colifornio 899-5208

'38 Eqst 59th Street

tOS ANGELES, Collfomio

Pleqsonl 2-3137

6807 McKinley Avenue

tOS ANC*IES, Colifornie

Pleoront 2-3136

2510 N. Chico Sheel IL MONTE, Colifomir

Gllberr 2-3050

CUmberlond 686-064l

M0neil 000ns for Evcry Uss

M"{00 Interchangcable Panels Entrancs Doors-il! ftpes

SEll0RC0 Louvcrs & Colonlalilodsrn Hardwood Flush Panel 0oon *

Ftus[ l]00nsASI-ilAH0cAltt -8tRCililAsoiltTE-BEECll *

flR PLYW000,APAIIESE PTYWOOO t

NOnDCO DOOnS

rouvEn Doors

3 PANEI. DOORS F.3

FOUN PANEI RAISED F.44

X.BUCK FRONT DOORS

sAsH DOORS F-r3

NAISE PANEI I.OUVER DOORS

SCNEEN DOORS

FRENCH DOORS

DUTCH OOORS

FANCY FIR DOORS (ENTRANCEI touvER Br.rNDs

MONTEREY TYPE DOONS

.,SOUTHERN A!R" DOOIS

Erroblishad 1896

WHOTESAI,E ONIY

t ufh.m Gcllfomlc Dccr lnrtltute

Lcttctrs

David Cutler

California Lumber Merchant

Dear Mr. Cutler,

Under separate cover we are sending you our 1966 Public Service Award by way of saying ttthanks again" to California Lumber Merchant for its kindness in supporting NHIC by running our public service ad.

Cordially,

Edgar V. Hall

National Home Improvement Council, Inc.

New York, N.Y.

l-)r.ri4 Crrtler

California Lumber Merchant

Los Angeles, California

Dear Mr. Cutler:

You might try to imagine the deep shock I experienced when I read your "Win A Real Live Girl" story in your April issue. How a reputable lumberman can promote his "product" with such a disgraceful theme is quite beyond me.

I really wonder what the industry must think of Cooper Lumber's salesmanship after their last-resort use of sex to sell their wanes!

Sincerely,

Don Linford

South Pasadena

Calif. Lumber Merchant

Ilditor,

Sir: Congratulations on a fine article as re Cooper Lumber's new store "grand opening." The prizea grand one indeed - leads me to ask a question: What did Walter Hennig do with "Miss Grand Prizet' after he won her ?

Wish I'd won her!

Faithfully, '!r/alCo Griggs

Los Angeles, Cal.

Max Cook

California Lumber Merchant

Dear Max,

It was good to have been able to see you both in San Francisco and Eureka.

Must say that your CALIFORNIA LUMBER MERCHANT gives wonderful coverage to Hoo-Hoo news in the west. This is much appreciated. Many thanks for the prints of the concat.

Hope you might perhaps attend the Hoo-Hoo Convention in 'Washington, D.C. in September. If so, I shall look fols'ard to seeing you there.

Fraternally,

B. T. Dempsey, 63976 Wood Merketing, Inc: Jacksonville, Florida

STAY WITH THE ACTION

(Continued, lram Page 7)

ing down that part of the business.

A direct line ties headquarters to the new yard at Black Point, where the action is gonna' be, believe us. Here we find yard manager George Krings and another son, Jom Gehring, ironing out the wrinkles at the new yard, complete with a 5 car spur and located right next to the main NWP track. '

Again leaning on our trusty file, we see that Bob Gehring had been with Rolando Lumber Co. and its predecessor for 25 years before establishing Service Lumber Co. in San Francisco in l9zA. In the en-

CARGO_RAIL-TRUCK

A. YU NETH LAilBER SATES

suing years, we see that Bob also operated a sawmill, Mills Creek Lumber Co., near Healdsburg for many years, a remanufacturing plant built at Healdsburg in 1946, and a smaller sawmill at Healdsburg started in 1951. The latter mill was built for Bob's four boys-Bob, Don, Tom and Jim Gehring-and operated as Gehring Bros. Lumber Co.

The manufacturing end of the operation was successfully concluded several years ago and Gehring, along with sons Bob and Tom, has again narrowed his sights on the huge building potential in northern Marin County.

"Go where the action is gonna' be." That makes sense anyway you look at it.

Eugene Club Hos Drowing

C. Dan Christensen of Eugene's Christensen Lumber Co. did the honors at the HooHoo-Ette Clu,b Two drawing at the club's annual Bosses Night dinner, and drew the name of Betty Jones of Foster Lumber Co. in Vallejo, Calif. as the winner of a brand new television set.

The Eugene club will present the set to winner Betty when she and other lumbergals from Arizona, California and Oregon cohverge on Eugene for the national HooHoo-Ette convention May 20-22.

Nearly half-a-hundred attended the March l4th event. The entertainment was the Timberettes, a fine barbershop quartet, led by Bud Leabo of Mills Creek Lumber.

G e< R Lumber Co

Gt|SSltlEl lDYERTlSlllGPosition Wanted 92.00 per ling minimum $4.50. All o$er 93.00 per line, minimum S.(X). Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

POSITION WANTED

CLASSIFIED ADVERTISEI,IENTS

WIIOLESALE LUMBERMAN18 years experience with major companies in So. Calif. References on request. Write Box 226.

LUMBERMAN, 20 years exper. L.A. area in all phases of retail, wholesale, planing mill, construction & remodeling. Moving to Riverside. Seek challenging position in Riverside-San Beraardino area, Write or call Bob Scott, 13413 Van Ness, Gardena, (213) 321-2299 (eves. collect).

KNOWLEDGEABLE YOUNG MAN, experienced in lunber & bldg. materials sales, desires position in So. Calif. Resume on request. Write Box 242.

BUSINESS OPPORTUNITIES IN SOUTHERN CALIFORNIA

Modern Truss and Cutup Plant. Capacity 500 units plus per day. On concrete slab with underground electrical and air installations. Good land lease with railroad spur.

WRITE BOX 243

LUMBER & BLDG. MATERIALS STORES for sale in the valley of opportunity. One main yard, two branch yards. Write Box 240.

LUMBERYARD FOR SALE in Bay Area. Well established do-ityourself trade, adjacent to shopping center- Also handle building materials. For particulars call (707) 987-3162.

FOR SALE OR LEASE: three desirable acres on Arrow Hwy., Irwindale, Calif. 1,000 lf rr trackage. (213) EDgewood 6-t262.

FOR SALE: old est. lumber & bldg. materials yard. Present owner retiring after 35 years. For particulars write Milpitas Lumber Co., P.O. Box 84, Milpitas, Calif.

LUMBER YARD f'OR SALE in Compton, Calif. Well-est. do-ityourself trade. Adjacent to shopping center. Modern, fully paved yard. Call Roy Peterson, NEwmark 1-1196.

SERVICES OFFERED

JOENNY TEE LUMBER LOAD SIGN PBINTER

Specializing in paper danger flagr, side-load signs, job cards, etc. John Tyeiler's Printing, 14417 Eawthorne Blvd., Lawndale, Calif. Phone (218) 67&7622 ot 676-?P3,8.

Itames of Advertisen in $is Deparhnent using a Bu Number cannot be released. All replies should bc aG dressed to box shoum in fte ad c/o Galifornia Lumbcr Merchant, 412 W. Sixtr St, los Angelcs, Galif. 90014.

HEIP WANTED

RETAIL LUMBER-HARDWARE SALESMAN to work in our Newhall, Calif. yard as inside salesman. Figure estimates, assume some merchandising, buying & other departmental responsibilities. Should be informed in all phases of retail lumber & bldg. matrls. merchandising, knowledgeable in paint, hardware, plumbing & electrical supplies. \Mrite for interview: Anawalt Lumber & Materials Co., 22427 Market St.. Newhall. Calif.

HEXBERG LUMBER SALES needs an experienced lumber gal. Reason: moving to Long Beach area, June 15. We would like to start gal by May 15 in Pasadena atea. Call MUrray 1-6386 or write 232 N. Lake, Pasadena.

WEOLESALE LUMBER SALESMAN. Inland Lumber Co. at Rialto has opening for aggressive salesman with background of successful sales to lumberyard and industrial accounts. Excellent opportunity for qualified man. For details contact Don Derbes at (7L4) 877-200L.

MANAGER-retail lumber yard-progressive company beautiful Central Oregon. Ability, honesty, and clear record required. Write William E. Miller, The Miller Lumber Co., 5 Greenwood Ave., Bend, Oregon.

GENERAL SALES MANAGER

For AAA1 bldg. supply bouse in Hawaii. Must ha.ve administrative & sales background in lumber and/or bldg. supplies or wholeeale & contractor level. Send complete resume to P.O. Box 22140, Los Angeles, Calif. 90022.

EQUIPMENT FOR SAIE

LOYSTED DIRECT-FLOW DRY KILN, 50,000 bf capacity, 70 hp boiler. Compressor, valves, bearings, motors, coils. Perfect condition. Complete-nothing else needed. Sac: 912,000. Write Bsx 241.

TWO LUMBER TRUCKS: 1955 Ford, 1956 GMC. Both equipped vrith roller bed & tag axles. Contact Buzz Allen, SPruce 3-4931. (area code 213).

EMPTOYMENT SERVICES

TOM McCALL & ASSOCIATES THE SALES AGENCY

We have specialists in the building material field. Contact us now for prompt, confidential service.

100% Employer retained

The San Francisco Tom McCall & Associates Agency 100 California St.Phone (415) 981-3810

BACK CO., J. Wil.UAlir

TNDEPENDENT Bt DG. MATERtAtS CO.

tNr.AND tUl EER CO.

JEWETT I.UMBER SATES

K-D CEDAR

K-D CEDAR.OI.YAIPIC STAINS

KEU.EY, ATBERT A.

pActFrc FrR sAtEs .....__.._._..._,.,

PACtFtC LUMBER CO. ...._......._

PACIFIC-MADISON TUMBER CO.

PAN-ASIATIC TRADING CO.

PAUI BUNYAN I.UMBER -..,-......

PETRCE LUl,{BER CO., At ...._....

PENBFRTHY I-UMBER CO. ..,.....,.

PtACERVil.I-E T UMBER ...-.... -..

PI.YWOOD FABRICATORS. INC.

Por.E BUtTDtNGS. tNC. .,,.-...

READY HUNG DOOR MFG. CO. .,__.............-..-..--..-..-.-.....-.

REID & WRIGHT. lNC.

sAN ANTONTO CON9TRUCTTON CO. ....._......,,_...,....,...... SANFORD-tUSSrER, rNC. SETMA GRAPE SIAKE & PRESSURE IREAIINC

CORP. ........._..._...

rNc.

cAPtTOt ptYwooD .___.-,.......

cARr.ow coMPANY .,_...,......

coAsT Pt-ANtNG Mil-t- ...._...

CONSOI.IDATED I.UMBER CO.

CRANE MITI,S

DANT & RUSSEtt, tNC.

DENTSTON CO.

ESSTEY & SON, D. C.

FIR & PINE I.UMBER CO.

FOUNTATN t-UMBER CO., ED.

FREMONT FOREST PRODUCIS

G & R tUMBER CO.

GAI,I.EHER HARDWOOD CO.

GREENFIEID & SON. INC., H. M.

KEY CORPORATtON

K I I.GORE, ROSERT P.

KTNTON LUMBER CO.

KING'S RIVER TUMBER CORP, KVAI.HEIM MACHINERY CO.

tAl.toN tuMBER ao. .. .-

LASHI.EY tUMBER, rNC.

toDl-FAB tNDUSTRtES

looP turnBER & MIU, CO. r.os-cAt tUMBER co.

ti{AtN r.uMBER CO.

AAAROUART-WOTFE IUAABER CO. MASONTTE CORp. .................... MASON SUPPUES, tNC. MOORE DRY Kil.N

MUI.I.EN I,UMBER CO., FI-OYD MUTUAT. MOUtDtNG CO.

NAI.PAK CORP.

NETH I,UMBER SATES, A. W. NORDAH I.

HAROWOOD I.UMBER CO.

BAY I.UMEER CO.

IUMBER CO. .---,

I.UMBER CO. .,.-.....

BUYER'S GUIDE

ANGELES I,U'YTBER AND LU}IBER PRODUCTS

tOS

Americon Hordwood Co. .-...--..---..-- --..--------7 19-1235

Angclus Hordwood Compony --------------[Udlow 7-6168

Arcoto Redwood Co. (Ken Conwoyl----WEbster 6-4848

Associqled Redwood lvtills --.-------OVerbrook 5-874I

Allas lumber Co. .---..-.---.--------------llAdison 7-2326

Bock lumber, J. Williom .--.-------.---------nEpublic l-8725

Bough Foresl Producls Corp..-.----...-----.12131 330-7.t51

Blics Lumber Co., Inc. ......--RAymond 3-1681-3-345/t

Bohnhofi Lumber Co., Inc, ------------------...--.....263-9361

Brooks-Dodge Iumber Co, ........-.--OVerbrook 5-8650

&ooks-Scon lon, nc. ---.--------- - ----- -----17 1 11 529 -21 19

E. [. Bruce Co. (Jim McFodden)---.-.----1213't 622-9845

Brush Induslriol lumber Co. -.-------.Mymond 3-3301

Col-Pocific Soles Corp. .-----685-6,f50

Col-Soc Iumber Soles.---..---.-.-------.-------(2131 685-5288

Connor Lumber Soles --..----.-------------------(21 3) 684-2102

Consolidoted lumber Co. .-..--.-----.------.-SPruce 5-3477

Crowford, Iumber, F. trL...-.-......---.------ ---.------17 4-2461

Evons Producls Co. (tumber!.--------------.----.--.--.879-l 833

Evons Producls Co. (Plywoodl.-...-..----RAymond 3-0281

Doolcy & Co. ------------.--..---.---.-EDgwood 6-1261

Eckctrom Plywood & Door Co. .---.-------(2131 233-1228

Ed Fountoin [umber Co. .-...-....--.--------tudlow 3-1381

Eglcy & Son, D. C. RAymond 3-1147

Evons Producls Co. -..-....---......-------.---RAymond 3-0281

Flr & Pinc lumbcr Co. .---.-.--.--..-------Vlctorio 9-3109

Frcenon & Co., Stephen G. ..-...--....------ORiole 3-3500

Fremonl Forest Producls ---------.--RAymond 3-9643

Gollchcr Hordwood €o. .-..--..--.---.--.-.-Pleosanl 2-3796

Grorgio-Pccific Corp. (tumber) .--.----RAynond 3-9261

Gcorgio-Pocific Corp. (Plywoodf -.----RAynond 3-9261

Gcorglo-Poclft c Corp. ....-..----.-.--..-.TR3onglc 7-5643

Globc Inlcrnolionol -.-------...--------.--.-..UPlon 0-5456

llollinon Ailockin lunrbcr Co. -.--.----------.-.....685-1506

Hcxberg l,umbcr Sslcr --..--.--.-----------MUrroy l-6386

Hill Lumber Co., O. il. -.-.-------..-(213) MUrroy 4-2610

rtoover Co., A. t. ----------...----------CUmberlond 3-9078

Hufi Lumber Compony --------.-------Ptymoufh 6-8191

|lughes Lumber Soles .-----..---.-.-.---.---.----{21 3) 215-5553

Independenl Bldg. Moleriols Co. .--.------...-....536-8345

lnfcrslofe Conlqiner Corp. .-------------.. ---------.-JE 1-57 68

Jomb Dcndy lumber Co. ---------.RA7nond 3-7382

Jcwctt [umber Soler ...-.-------------.FRontier 8-8292

Kenl, Poul E., Wholesole Lumber--------(2131 167-1127

lorhley, Dovid E. -..---.------.----------Chopnon 5-8805 los-Col lumber --(2131 lUdlow 2-5311

lrlorquort-Wolfe lumbcr Co. 775-2693

Mullen lumber Co., Floyd --..678-5334

Muluol lrtoulding ond Lumber Co, .-----FAculty l-0877

Ncfh Lumber Sqles, A. W...-.---......-------------872-128O

Olivor [unber Co. --.----..-.-...--.-..--.-.RAymond 3-0053

Orgood, Robert S. -.--DUnkirk 2-E278

Pocifi c Fir Sales --..-..-..--..-..-..--.-------.-----MUrroy 2-3533

Poclflc [umber Co., Thc .-.-...-..-.-.CUmberlord 3-9078

Pocific-Modison [unber Co. ------.-------SPruce 3-2292

Pon Ariofic Troding Co., Inc. -----------Rlchmond 7-7521

Pcircc Corrpony, Al --.---------.--....---NEvodq 6-1009

Pcnbcrlhy lunbcr Co. lUdlow 3-4511

Rockporl Rcdwood Co. --.......--....-.-- ---.--..-.----145-2896

loy Forerl Producls Co. ----.-----.-------.-TRiongle 2-1070

Sqnford-Lussier, Inc. ------.-..--.-----.---AXninsler 2-91 8l

Simmons Hordwood Lurnber Co. --.-.----SPruco 3-1910

South Boy lumbcr Co. ..SPring 2-5258

South Boy lumbar (Howlhornel --.-----Osborne &2261

Sfohl lunrbcr Co. .---.-------------------ANgelut 3-6811

Stondord Lumber Co., Inc. ---.---.------------(2131 685-40,{l

Slonlon & Son, E. J. -.tUdlow 9-5581

Sunnif lurnbcr Co. -...--.---..-.------ANgclus l-2161

Sutlle & Kellcr Lunbcr Co, --..----.-----.-..Gllbcrt 3-8909

Tqcomo Lunber Salcr, Inc. ..--.----------.---Murrsy l -6361

Torfcr, Webrlcr & Johnron, lnc. -------ANqclus 9-7231

Twin Horbors Lumber Co.--------------------------------625-81 33

Union [umbcr Co. .-.--.-..--..--.-- -----------(7 | 1l 512. 5669

Unitcd Whlse. lumber Co. .----.------OVerbrook 5-5600

Unilcd Slofcs Plyrood Corp. .-----------lUdlow 3-3441

U.S. Plyrood Corp. lGlcndolcl ----..---------Cltrus 4-2133

U.S. Plywood C.orp. (!ong Bcochl .-----HEmlock 2-3901

U.S. Pfyvrood Corp. (Sonto Anol ------Klmberly 7-1691

Wrnding-Nothon Co. --.-..-....---..CUmberlond 3-9078

Wcatcrn Hordwood tumber Co,-.-"--------------....655-8933

Wcycrhocuser Compony ...-...-....-.--Rlchmond 8-5451

Wqrchourc (Anohcin) -.--....-...--PRospect 2-5880

Wholcrole Foresl Producfs ..583-6013 TREATED I.UIABER_POIES-PILINGLIIES

Eorlcr & Co., Jj H. -.-DUnkirk 8-9591

Koppers Compony -.-..(213) 83G2860 BAKERSFIEID McCornick & Bcxler --l7l1l 871-8974

Son Anlonio Conslruction Co, ..-.-.---.UNderhill 5-1245 rreored pore Buifders-------------.-.....-.-.-...t7t4t ss6-tk6i

ILWORK-SCREENS

Worehouse--------------?Ainiew

tol{GvtEw f

BUYER'S GU IDE

WASHINGTON

(long-Bell Div.)---.-.--..----(2061 123-21 lO

SEATTTE US. Plyrood Corp. -------------..-----.---.--.----.--PA-2-6500 Tumoc lunrbcr Co. .-.------.---.--...-....-....-..----AT

Corp. -----.-.-------...----..--.--.--FU 3-1578

Wcycrhocuser Co. ----..---.--.---..-......-..-.-FU 3-3361

VANCOt,vER

Inf 'l Poper Co. (tong-Bell Div.).-......-.....(5031 285-l 300

wtNtocK

Shokcrlown Corp. .-..---.--..--.-...-.-...-.SUnset 5-3501

sAlt FRANCTSCO

LUilBEN AND IU',ltER PRODUCTS

Arcqla Rcdwood Co. .-.--..--------.-.----Yulon &2067

Col-Pqcific Solo Corp. ...-----.----..------.-YUkon l-8620

Evonr Produclr Co. -.-------- --.--.--------_-_-826211 |

Gcorgio-Poclic Corp. --.---.------..-.--..DOuglos 2-3388

Holl Co., Jomes L. .-----jUfrer l-7520

Holfinon Mockin lumbcr Co. ----.....-JUniper l-6262

Horbor Lunbcr Compony .-----.----...----..Yukon 2-9727

Higginr lunbar Co,, J. E. .-.---..-.--.---VAlencia 1-8714

Hobbs Wall lumber Co., Inc. --..-..----Flllmore 6-60O0

lomon tumber Co. ...----.-----.----------.---YUkon 2-4376

A{ocBcoth Hordwood Compcny .---.-...Mlssion 7-0772

Torlcr,

sA3ll---DootrwlNDowrt$oulDt NGs lUltDlNG trtATCRlAtS Arfcrio Door Co..-.---*..-.---.-...-.----.----i89-9971

Cofovcror Ccrncnl C,o. -.--.-..---.--DOvglos 2-1221 TREAIED tUtrtBER+OtES loxtcr & Co., J. H. Holl Co., Jqmcs L

BAY AREA

TUMBEN AND TUIIBER PRODUCTS Atkinson-Stutz Co. ..---...--.----------.-.--.--..--..3.15-1621

Boldt-Beocom Iumber Co. ---......-..-.-...-.(4151 527 -31 | | Eonnell lumber Co. .--.----.----.---.-.-Dlornond 2-1451

Bonninglon lumber Co. .-.--.-.---..--.-..Otympic 8-2881

Cofif. Sugor & Weslcrn Pine .-.-.-..-Dlomond 21178

Donl Foresl Prodwtr, Inc, ..------.--.(.fl51 322-1841 Evons Producls Co. --.-.-.---.-..-.-----.--------.-.-533-8865

Gcorgio-Pocifi c Corp. .-..--.-..---.-.--....------.----849-0561

OBITUARIES

flartha J. Berg, long-tine enpioyee arnd folmel treasuler of the Califolnia Retlr,r'ootl Association, died April 2, at tr'r'anlilin Hospital in San Francisco, after a lengthf illlless.

Iliss llerg, a native of \{enomonie, Wiscorrsin, first joined the company as a secretary in August, 19il:1. She u'as placed in charge of accounting in 1945, and rvas ap- pointed acting treasurer by the boai'd of directors in 1961.

In 1963, Miss Berg was elected tt'easurel of the association, a position she filled until her ollicial retirement in 1965. She had been forced to give up her accounting wolk in L964 because of her illrress.

Kiln-Dried

Wilma R. Thompson, long-time Los Angeles area lumbelgal, died April 13, of a celebral hemmolhage at an Alhambla hospital rvhere she had been confined.

At the time of her death, she was accounts leceivable bookkeeper: at D. C. Essley & Son, Montebello. She had held similar. jobs at Ii.J.NI. Co., and Hammoncl Lumber.

A native of Ellenburg, Wash., she attended tht' Llniversitv of Washington prior to moving to southern California, where she rvas activc in Hoo-Hoo-Ette activities.

CORRIICI'ION: There 'yvas an error in our obituary concerning Edward Seu'ard in the April issue. DolbeerCarson Lumber Co., u'hom Mr'. Selr'ard replesented for many years, u'as not bought out by Georgia-Pacific. Dolbeer-Carson u'as liouiclated in 1950.

P.O. Box 752, Plocetville, Colif. Mqnufqcfurers

Dean S. llutcher, 75, Iong-time Alhambra, Calif. Iumhelman, died \{arch 27, follorvirrg a selious opel'ation.

llr'. llutchel spent most of his life in the lumber' business antl at the tinle of his rlcath rvas oflice anrI cl'etlit manager of Italm Avertue Lumbel Co., Alhanlbt'a. Plior to that, he u'as associatetl rvitl-r Olson Lumbcr Co. atttl I'atletr-I)avies Lumhel , both o1' Alhamlrla, arrtl Iiettingel of I'asatletta.

A native of Macornb, Ill., Mr'. Butchel was a lifetime member of the I'ioneer Lumbermen's CIub of Califolnia antl also a membel of Buikling Matet'ial Dealers Cledit Associatior"r.

An active Mason, he was both a Past Master and Past Patron of Alhambra Masonic Lodge $322. He also was a member of the Alhambra Elks Lodge and of St. James Episcopal Church of South l'asadena.

SPECIALIZING IN ROOF DECKING

Telephone: Phceryill+NAtionol 2-3385

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