Get In On Home lmprovement Month

It/fAY has been named "\ational Home lvL lmprovement ]lonth" and even now. during May, it is not too late to take step-* to promote the event. Remember, if you can once get your customers interested in improving their homes. it can turn into yeararound, big ticket business for you.

Home owners are expected to spend in excess of $f3l2 billion fixing up the old homestead this year, according to remodeling experts' estimates. Though many dealers are now enjoying their slice of this cake, many are not. Use this spring promotion to either get in on the potential or expand your current volume of home remodeling husiness.

Following below are some of the steps you can take to help spur interest in home improvement. Any or all will be helpful, hut of course, the more you can get accomplished, the more interest will be created and in turn the more potential customers witl be developed.

(I) Check to see if your governor or city mayor has issued a National Home Improvement Month proclamation. NHIC has requested proclamations from governors of all the states and mayors of the fifty leading cities in the nation. Response has been excellent. NHIC reports.

(2j If no proclamation has been made. prepare a proclamation and take it directly to your city mayor. In some instances, it might be better to join with other members in your community-bankers, other dealers, utilities, contractors-and request your mayor's endorsement. No matter what the size of your town, it would not be wasted effort to request the proclamation be made.

(3) Once the proclamation has been issued, then follow-up by contacting your local newspaper editor for publicity and possible editorial comments.

(4) Request public service announcements to be aired over the local radio and tclevision stations. See the station managers about your request.

(5) Utilize the proclamation in your advertising. Develop promotional materials such as (a) inexpensive lea{lets calling attention to the Month, distributed through Itanks and neighlrorhood stores. or mailed directly to your customer; (b) posters, signs and in-store displays; (c) door prizes can he given away daily, weekly or on special days-days that normally are slow; (d) clip out money-saving coupons in your newspaper advertising are worthwhile. LIse as many variations of this proven theme as you can-offer cash reductions on particular items or offer additional men.handise as a bonus if the pr,rrchaser spends a certain amount.

(6) Special sales will not only bring in your steady customers, but will open your doors to new buyers.

(7) Ask for tie-in material from your manufacturer representatives.

(8) Work closely with local lending institutions, utilize civic organizations and others in your community involved in home improvement and community fix-up pro€ilams.

(9) Sponsor "how to" programs for the do-it-yourself customer.

(I0) Utilize other promotional methods to capitalize on National Home Improvement lVlonth; such as remodeling model homes, home improvement idea libraries, home improvement schools, home improvement contests, high school class projects, etc.

The promotion is sponsored nationally by {our national trade associations whose members are closely associated with the remodeling market. They are the National Lumber and Buildins Material Dealers Association; National lssociation of Home Builders; National Established Repair, Service and Improvement Contractors Association, and National Home Improvement Council-originators and sponsors of the nationwide promotion.

With B years experience in retail lumberpurchasing and sales, Glen Patrick understands the needs and problems of Angelus customers. His knowledge of hard and softwoodsand his keen eye for trends have kept him very I A r.l muchin demand throughout the California market.

Calf Angelus and meet Glen Patrick, he is one of the

Arizona Club Honors its Members with Awards

A recent meeting of the Salt River Val. ley Hoo Hoo Club, paid tribute to the members that have contributed heavily to the success of the Phoenix organization during the past year.

The recipients were: :: Tom Fridena "For his service as president of the club during an extremely active year.tt

Larry White, the "Phoenix Hoo-Hoo Man of the Year, for his dedication and efforts{ in producing a higl*-y succ,essful Forest

Products Fair even though he was handicapped by an undermanned and overworked committee."

The ooMan of the Year" is a new award given for the first time this year. The winner is one of four nominees chosen from the general membership of the club. The executive committee judges four men on the basis of a point system set up to evaluate the candidates on the basis of their overall value to the Salt River Valley Club.

, Marian Wist "For her contribution as chairwoman of the ladies program during the annual convention which contributed substantially to its success."

Ziel Appoints Mike Mqdison

Michael S. o'Mike" Madison was appointed a director and assistant vice-president of Ziel ,& Co., Inc., on April I, according to John Ziel, president of the 117 year-old San Francisco import-export firm.

Prior to joining Ziel & Co. several years ago, Madison had spent 12 years in difierent phases of the lumber industry in Africa, Europe, South America and the U.S.

3

Si.zes: