uEe - t newsandvrews

by BOB McBRIEN executive vice president of the Lumber Merchonls Associotion of Northern Cqlifornio

rfHEY SAY LIBERACE never stops smiling, especially when he r picks up his check at the end of an engagement after he has smiled and incidentally, played the piano. How's it with you? Unfortunately, not too many lumber dealers wear a smile all the time and some seem never to show their teeth except to report on how bad things look o'and they can only get worse."

We all realize that picking up those checks can put a smile on the most dour face if the check represents a profit and not just a temporary means of keeping the wolf from the door for another week or month. The Lumber Merchants Association is most knowledeeable about this situationand we hopJ to help the matter for oll dealers.

A Ctlt{lC on Financial managment is coming up that all dealers may attend. Bob gives details.

Ot Jun" 7th and 8th at Fresno. we will open a 2-dav Financial Management Clinic developed expressly and sol"ly for retail lumber dealers. This program has been tried and it is successful. Dealers across the country have put it to work and have increased their net profit. In short, it's not pie in the sky, it's cash in the little tin box.

LMA members have received full details on this program and dealers who do not belong to LMA are encouraged to give me a call in Los Altos at (area code) 4I5 94I-L6L7 for full particulars. We are anxious that all dealers in northern California imnrove their financial picture in these days of increased competition. Just dial the number we'll O: h"OOJ to include you in this program.

It must be meeting time of the year again for one seems to folIow another and all add up to increased activity for LMA. The biggest of the year, of course, was the annual convention at Lake Tahoe May I.3. More on this in the next issue of Calilorniu Lumber Merchant.

Among the other meetings we have held recently have been the highly successful o'Dynamics of Selling" Seminars for retail dealers. Those who have attended have gone back to their stores and yards with a greater respect for and devotion to sales. As the old saying goes: Everything starts with a*sale. And it's true.

As executive vice president of LMA, I would like to add my personal thanks to the men who have made the last fiscal year of LMA the success it was. President Charlie Dart. Vice President Homer Hayward, Treasurer Stan Gustafson and all our board and committee members are to be consratulated. And thanked!

Frqser Aw<rrd Presenfed

George C. Newton has won the Clem Frazier Memorial Award, given by Oakland Hoo-Hoo club number 39. The award carries with it a check for $250.

The presentation was made by Dean John Zivnuska to Newton, who lives in Morgan Hill, Calif.

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ProposedLeMosler Tribute

A group of admirers of C. D. LcMaster, Seer in Hoo-Hoo's House of Ancients, has started the ball rolling to get one of the Sequoia Giganteas named in his honor.

The Seer joined Hoo-Hoo at a Fresno concatenation in 1917, and later served as secretary-treasurer of the Sacramento club for 17 years. Elected Snark of the Universe in L923, he became Seer of the House of Ancients in 1949. The past Snarks com. pose the House of Ancients. The Seer is the oldest living Rameses.

He wrote the code of ethics, adopted at the Thirtieth Annual Convention in Fresno in 1921. He was a leader in the founding of National Forest Products W'eek and contributed leadership to many other outstanding Hoo-Hoo and industry accomplishments.

Those interested may work through their local Hoo-Hoo clubs, or may write directly to DeWitt Nelson, director, Department of Conservation, State of California, Natural Resources Building, 1416 - 9th Street, Sacramento, California 95814. Nelson promises that he will enthusiastically pursue the project. Hoo-Hoo members outside of California may also support this efiort.

U.S. Ply Acquires Hines Division

U.S. Plywood Corporation has agreed to purchase the Dee Oregon Division of Edward Hines Lumber Co., according to a joint announcement by Gene C. Brewer, president, U.S. Plywood Corp., and Howell H. Howard, the president of Edward Hines.

The more than $B million transaction includes a 170,000 foot per day dimension sawmill and 400,000 foot per day capacity hardboard plant, as well as 27,000 acres of fir and hemlock, located 60 miles east of Portland. near Hood River.