Merchant Magazine - December 1978

Serving the lumber, building materials and home improvement markets ln 13 Western States-Since 1922

hbhl|Lcr Dmedns A.D. Bell, Jr.

Delq-.hHflglor David Cuder

A$od.leEdfta Mitch6leigh Hunt

Coildhdrg D&Xc l\right eurran

CaUlrtrg Debr Gaq: McKinney

C-rtihdryEditc AlKerper

Art tfireaor Martha Ernery

Srrfrfutisr TerrvYileon

Circnlat'nn Linda Romanowgli

The Merchant Magazine ie poblished monthly at l5-l C,rnprr Ih., Sdte {L, Neupat Beach, Ca. '|Xffi, Ytu [24] 51,]t3fit by The Merchant Magazine, Inc. Seondclaes postage rates paid st Netf,port Beach, Ca., and additional olfices. Advenising ratee upon request.

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cx'I|rnNc urcrrua

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THE MDNCNANT MAGAZINE is er it&pcsdcttll-outcd aagcziac for tbc nuil, ubolcsalc erd dttribctiot htclt of tk hmbcr, fuildi"g mor€riolt and bomc inprctemcst buiscss is tba 13 Vctten tbks; concciltatisg os tutttgcmcnt aad rccuatc, f&tuat ,tcut rcportisg cnd brtcrprcUtion.

$rEnBfltl ofknedCcdat

Next time you have to kick off a big job that calls for Westem Red Cedar, make a quick score by calling Fountain first. Otrr inventory of over 1 million feet, of the finest product tumed out bgl the renou'ned Tahsis mill, will thrill your customers. A dazzling array of sizes, rough, re-sawn or smooth faces and vidually any detail desired gives you a winning combination of plays. Our Sfi Totem siding is an especially elfefrie call for much of the current constnrction trend.

No order is too large becausewe have the greatest depth of dry Westem Red Cedar in the West. .one customerwas supplied over 400 thousand feet of the same size, grade and detail. . .champi' onship performance in any league. Call on lrour Founhin special team professionals to get you into the game fast! Ed Fountain Lumber C-omPanY 6218 S.Hooper Ave. Los Angeles, C-a. 90001 (213) 583-1381

ED FOI'NTAIN LUUBEN COUPANY

@A

DAVID CUTLER editor-publisber

EDilTORIAI

Act, Don't React

f, S this year nears its close, we find we can't F share a lot of the pessimism that is going around. Conditions just don't seem bad enough, especially in the West, to warrant the long faces. We agree with the school of thought that sees a moderate decline in housing starts, offset,by increased commercial and industrial construction and, especially, continued growth in the do-it-yourself field.

The reason for our optimism can be summed up in one word: demand. It's out there and it's out there in spades. Virtually every study we see and most every source contacted confirms it. The postwar baby boom is at home buying age and, despite numerous and very real obstacles, is purchasing homes at an amazing clip.

Even the college professors who study housing trends seem wowed by its force. Dwight M. Jaffee, a Princeton professor of economics notes, "The demographic factors are the most positive they've been in a long time. the 1980s are going to be glorious.'Pretty encouraging talk to come from an economist; a group not known for happy talk.

To those who worry about the high cost of money, and see a parallel with the decline in

1974-75 that followed soaring interest rates, we offer this hope: a majority of economists say- money market conditions are very different today and that the factors that causeil the problem before have been substantially altered. The Credit Crunch of '74 shouldn't get a re-play,they reason,because ofsteps taken since then to assure the constant supply of money the housing industry needs to sustain it. It may be costly, but it's avaitable. Additionally, there isn't the overbuilding now there was in 1974.

If you add the momentum existing plus the positive factors inherent in the Sun belt and the West generally, this next year would seem a time to aggressively pursue the business that exists. This is not the time to wait for market forces, whether good or bad, to come down upon your head.

Act now to prepare yourself to land in 1979 on your feet and running. If you don't act now, you'll have to react later, to get your share of whatever remains. The left-overs for those who fail to prepare for the future.

Have an excellent holiday season. We'll see you in '79.

Serving the Pacific Southwest for 13 Years

Seruing the lumber, building materials and home improvement markets in 13 Western Stafes - Since 1922

Some Shifts, Not Spectacular

By Harold E. Sand Executive Vice President-Buildins Products Georgia-Pacific Corp.

Real Estate Outlook

by Tom K. Lieser Vice President & Economist Security Pacific National Bank Los Angeles. Ca.

NP# it:[ from election charges and coun terch arges has partially settled, we can begin to see a year ahead in which demand for building materials will not change sufficiently from 1978 to cause significant pressure on prices, either up or down.

With some slackening in housing starts to around 1.75 million, the past year's bottlenecks in building

Story at a Glance

Good total market, pessimism is unwar- ranted... 1.75 million housing starts price increases should hold between 5o/o-1 0o/0. . more remodeling and commercial/industrial business.

material distribution pipelines should mostly disappear.

Largely because of high timber costs resulting from federal govern- ment policies, plus labor and energy costs, any price increases should hold between 5%r and l0o[. Our goal is to follow the president's guidelines.

ln general, it now looks like basic worries concerning higher interest rates and growing inflation should be largely behind us around midyear. By the end of 1979 we can expect the inflation rate to have cooled, ending the year at perhaps 60/o or only slightly above. We now see real GNP growth for the year at around 3 to 3ll2o/0. This adds up to a better business year than some pre-elect ion forecasts.

There will be some shifts, not spectacular, within a good total market during the year as we move toward sustained high demand into the 1980s. Remodeling and repairs will continue as a growing part of the market, and commercial/ industrial construction will assume a higher percentage of demand in l979.This will largely counterbi'\,ance the downturn we can expect

(Please turn to page 104)

T HE RECENT, sharp increase in I interest rates has raised concern among housing industry analysts about the possibility of a severe slump in homebuilding activity during 1979.

Indeed, our national economic outlook for next year does foresee a pronounced drop in housing starts, from 1978's estimated 2 million units to an expected 1.5 million during 1979, a 25% decline.

However, while the national housing cycle has only recently shown some signs of peaking, residential construction in the Western states, dominated by California, has displayed a moderating trend since the apparent cyclical peak was reached during the fourth quarter of 1977. It is our view. therefore. that the Western states will not see

Story at a Glance

Western residential construction quite favorable compared to past tight money periods. 1.5 mil- lion housing starts in'79. critical variables: interest rates and savings flows.

as sharp a decline in residential building next year as is expected nationally.

The extent to which the pro- jected relatively hieh level of demand for new housing can be met next year will depend importantly on financial variables affecting the supply side of the market.

While the demand for mortgage loans at California lenders remains very strong even at interest rates currently approaching 110/0, there is considerable doubt about the ability of lenders to continue to attract sufficient funds to meet the demand.

While the recent popularity of the six-month T-bill-related savings certificates has helped to stabilize the supply of funds to housing, the rapidly rising rates on these certificates have led to an erosion of earnings that is currently causing some lenders to ponder the wisdom of continuing to convert these funds into mortgage loans.

It is reasonable to expect that some portion of the projected mortgage demand will not be met due to funding limitations, leading to continued pressure on mortgage rates.

One favorable side effect of the expected reduction in construction activity next year should be a lessening ofthe shortages that have plagued the building materials industry during 1978.

Supply shortages and rapid price increases for materials such as lumber, cement, insulation, and aluminum fixtures should abate. The cost of land in urbanized areas should continue to escalate faster than the cost ofconstruction due to increasingly restricted supply. Costs and delays associated with building permit approval in many areas will also contribute to continued increases in the overall cost of building.

In summary, our outlook for residential construction next year, particularly in the Western states, appears quite favorable in comparison to past periods of monetary tightness. Continued high levels of demand, based on favorable demographic trends and further motivated by the protection from inflation and tax shelter provided by real estate, should serve to prevent major increases in unsold inventories of new housing. The critical variables to be watched during the months ahead are interest rates and savings flows, which will determine how much money willbe available, at what cost, to finance the construction and purchase of housing.

A Distributor's Forecast

by Robert D. Peterson President Palmer G. Lewis Co. Auburn. Wa.

J li:1,, i3

misunderstandingwe definitely expect 1979 to be another good year for dis-tributors.

While we do not expect business to be as strong in '79 as it has been during the past three years, PGL Company will definitely be budgeting for an increase in both sales and profits. Here's why.

(1) Housing. Housing starts peaked at about 2.4 million in'72. Then they fellsteadily to just under 1.0 million at the beginning of '75. They turned around at that point and climbed steadily for the next 3 years, coming in just over the 2.0 million level in '77. lt appears that '78 starts will probably come in around 1.9 millionwith a lot of estimates hitting around 1.7 million for'79. but they may not be down as much as some people estimate.

Several years back, everybody was talking about the post-war baby boom. Right now, this baby boom is sweeping through the housing industry. I recently read, for example, where households headed by the 25-34 age group will increase by 430/o in the western part of the United States between 1970-1985. Another study indicated that this favorable demographic trend for housing would pick up even more momentum in the next 5-10 years

(Please turn to page 107)

Story at a Glance

Housing starts down slightly.. . some off-setting gains in other por- tions of the industry. .GNP up 37o over this year. another good year for distributors.

Home lmprovementlDo-lt-Yourself Now Second Largest Plywood Market

By Bronson J. Lewis Executive Vice President American Plvwood Association

I

all nonhousing markets-home improvement/doit-yourself, nonresidential construction, industrial and international-are expected to increase demand. These diversified markets should offset to a large extent a projected home building decline.

American Plywood Association (APA) market analysts are forecasting production of at least (Please turn to page 109)

Story at a Glance

Non-housing markets to rise. ..'79 production forecast: 19.25 billion sq. ft.; respectable, but not a record...1.15 million single family homes will be built next year.

T HE plywood

industrv's string of three straight recordproduction years will most likely not be repeated in 1979, although

Forecast 1 979= Hardware Retailing

by otto H. Grigg Managing Director Pacific Southwest I{ardware Association Anaheim. Ca.

ORE mar- ket improvement can be expected in the production of retail sales during the coming year in the retail hardware and home center business.

Tighter credit problems will not bother this segment of merchants, especially those following industry guidelines established by the National Retail Hardware Association in their annual Management Report.

Stores with a guideline approach can expect a higher per consumer visit expenditure of aboul l2t/201,. They can further expect a per visit

increase of almost one time per year on the part of consumers who will be shoring up higher service cost by greater d-i-y participation.

Story at a Glance

l

RR Car Shortage Easing

By Thomas J. Lamphier President Transportation div. Burlington Northern

T HE lumber I and building materials industry has always been an important t ran s portati on market for Burlington Northern. We know the lumber and plywood production business because we are involved in it ourselves. And because BN's 25,000mile track network stretches from the Pacific Northwest to the nation's heartland and on to the Gulf of Mexico, we are strategically located to be a major carrier of forest products. They are our third largest rail transportation commodity.

The market was so active in 1978 that we had difficulty providing enough freight cars to meet the demands of lumber shippers.

ln 1979 we foresee the lumber car shortage easing for two reasons: First, the market, while remaining strong, will slacken a bit; secondly, we have arranged to add 300 new bulkhead flatcars, which should become available in the third quarter.

Our estimates and information

Story at a Glance

Greater d-i-y indulgence by a more detailed consumer will greatly increase the retail hardware and home center profit structure since basic compliance will be in the plumbing, electrical, and paint department area.

There will be a notable slowdown in new retail hardware stores of 5,000 to 10,000 sq. ft. However, a marked increase in home centers of the 12 to 15.000 sq. ft. size will be noted as more retail lumber operations follow the trend into complete home centers, concentrating on captivating the established d-i-y market.

Increase in such sales floor space will put another tax on distributor ability to deliver good "in" strength with outage resulting in the l9-2lolo area.

In spite of such problems this industry will experience an anticipated l7olo increase in volume and gross sales in spite of an already abundant 1978. Return on investment will remain good even in the current disturbed money market.

In total and conclusion-another bumper year for the industry.

from other sources indicate housing starts in 1979 will be in the range of 1.7 million to 1.8 million. This is down from the 1.9 million estimated for 1978. A drop in single-family housing starts, affected most by the shortage of mortgage money, is exPected to account mainly for the decline.

The factors of increased home prices, higher interest rates and tighter mortgage money should have a converse effect upon the remodeling market. The demand for lumber, plywood and other building materials necessary for remodeling projects is estimated to increase by approximately two percent next year.

Because of the predicted decline in single-family housing starts, overall U.S. consumption of softwood in 1979 is expected to decline by about three percent. However, construction of single-family housing in the growing urban areas of the Sunbelt and Westem states in the past few years has been strong, and the market is expected to remain so in 1979.

Denver, Seattle, Dallas-Fort Wo(h and Houston are among the areas where building activity is (Please turn to page 105)

Tight money won't hurt good hardware merchants. fewer stores up to

O,OOO sq. ft., but more 12,OOO 15,OOO sq. ft... distributor supply may be a problem. .17o/o volume increase expected.

Lumber car shortage easing... Single family home construction strong in Sunbelt, western areas.. . overall starts down slightly. .. Denver, Seattle to continue steady, California construction may decline slightly.

I I NTIL fairly recently, building tU supply dealers have not positioned particleboard as a product for the do-it-yourself market.

It has been primarily sold to builders, contractors. remodelers. and commercial-type customers. But the d-i-y person has been get- ting interested in using partic- leboard in his projects.

A study just completed by the National Particleboard Association shows that the dealers who are not pushing particleboard sales are missing out on a large share of the market. It has become accepted by the diy-er wherever it has been used and some of the hesitancies of .the dealer about the div-ers' abilities to use particleboard have been washed away. Of particular importance is its acceptability as a shelving material and as a "handy panel" item.

Price of course, always plays a part but more to the point is that the d-i-y person is satisfied with the product and is coming back for more. And some smart dealers are recognizing this by putting more particleboard up front, on the

Particleboard Sales To DIYers On Upswing

by Robert E. Dougherty Executive Vice-Pres-identNational Particleboard Association

store's selling floor, rather than keeping it locked up in the lumber yard.

Approximately 4lo/o of particleboard sold through the building supply dealer is going to the do-ityourselfer. That's despite the fact that many dealers and their sales people are relatively unfamiliar with the properties, grades and advantages of particleboard. We hope to be changing that.

The diy-er is looking for advice and help, not only in terms of how to build something, but in terms of alternate materials, that will do a better job, or one in a less expensive way, or just one that makes the job easier. Particleboard in many

National Outlook - 1979

by Belinda K. Pearson Vice President & Asst. Economist Seattle-First National Bank

HE nation's economycontinued to grow 1978,through but the pace slipped in the second half and the increased aggres-siveness of credit tightening late in the year virtually assures a pause or mild downturn earlv in 1979.

Beyond that, the outlook depends heavily upon the responsiveness of prices and wages to the administration's latest anti-inflation initiatives. Failure of the current experiment could lead to mandatory controls and/or a prolonged, policy-induced recessionl modest progress in unwinding inflation, however, would set the stage for a renewed business uptrend in late 1979 and 1980.

Story at a Glance

increase their particle- board

through greater understanding of the product.

instances should be the product recommended. Often it isn't and (Please turn to page 108)

dollar will check the rise in costs of imported goods; OPEC price increases should not exceed l0o/o; and most analysts anticipate some moderation in food price gains given current supply trends.

Expectations of cooling inflation have been confounded all too often in recent years by extraordinary shocks such as sudden-and unpredictable-food and energy supply disruptions. Barring untoward calamities. however. there is good reason to hope for a slowing of price increases in 1979.

Every postwar recession, however mild, has been accompanied by decelerating inflation. Further, at the fall meeting of the Business Council, top executives of the nation's largest corporations indicated willingness to cooperate with "voluntary" price standards. Top labor has indeed said nay to a 7o/o wage standard, but some individual unions will likely go along, and pay increases for unorganized workers should moderate as slack develops in labor markets and unemployment rises. Meanwhile, the recent arrest of the slide in the exchange value of the

Finally, the administration is moving quickly from words to deeds in setting in motion machinery for removing some inflationary government regulations and in rejecting inflationary special interest legislation.

It also appears that the promise to curb federal spending growth is a serious commitment.

Taken together, these various factors should permit inflation to (Please turn to page 106)

Story

1O-15o/o.

Price, product perf ormance and ease of use are all causing more doit-yourselfers to try par- ticleboard. industry wants to help dealers

sales

at a Glance

Inflation should drop to 7o/o. d shallow national housing cycle, with selected areas, such as Washington State, hold- ing up well... housing will be off

A Decline in '79

by Pete Niebling Western Manager North American Wholesale Lbr. Assn Portland. Or.

T T DOESN'T

I do our ego any good to review our past end-of-the-year projections which we pro- vided The Merchant Magazine.

In 1976, we underestimated housing starts by 12010. Our 1977 projections were too low by 160lo; and for the current year, we are too "conservative" by 200/0. For two reasons, we have gathered enough courage to try once more to see into the "crystal ball" for 1979.

One, we had a lot of company in underestimating 1978 housing activity.

Secondly, the federal government's actions taken November lst in relation to monetary restraint were expected to take place four to six months earlier by yours truly. The current year has truly been an "easy money" time and that always gives added impetus to housing.

So much for our excuses. How about 1979?

In late September, the association's housing projection for next year was 1.6 to 1.7 million conventional units. We were thinking in terms of about a 150/o decline based on continued demand for homes by buyers, while recognizing that the housing industry could not escape the changing money markets.

Following President Carter's actions on November I st, we revised our thinking to 1.4 to 1.5 million starts, i.e. the "new ballgame" resulted in a 200,000 unit revision downwards.

Perhaps equally important is our revised thinking about wood products markets other than housing. Although our September forecast indicated a 150/o decline in housing, we felt that consumption of products would only decline half that much. The thought was that industrials would remain relatively strong through next year. This thinking also requires revision. Within days of the government's

actions, we received reports of dramatic slowdowns in mobile/modular manufacturing and in softwood furniture manufacturing. This negative news seems entirely centered with the smaller manufacturer. The high interest rates are affecting his thinking. Thus, 1979 consumption percentage decline will be closer to the housing decline than previously thought.

On the plus side, there continues a strong underlying demand for housins. To us this means three things.

(1) a decline in struction activity term.

what they are if the government backs up their rhetoric with action.

In our bi-monthly marketplace analysis in November, we found a majority opinion among wholesalers (600/o) that voluntary controls won't work. At the same time. a substantial number (230lo) also feel we won't have mandatory controls in 1979. Our thought is that if the controls are really semivoluntory, then maybe they will work and further regulation will not be forthcoming.

Again, it's up to the government and our elected leaders. housing conmay be short

(2)if you believe that interest rates (including mortgage interest rates) will peak in early 1979, then the consumer will only delay his purchase a few months until rates come down.

(3) momentum will help to ease the transition from great to moderate activity in our industry.

Regionally, the business picture may vary. Whatever the decline in

Story at a Glance

1979: An average year

by Howard C.A. Hunter Director, sales & marketing Lumber & Plywood Div. St. Regis Paper Co.

197 gil:'

make sure Yoluntary controls work.

housing is, it will likely be less in the western states than in other parts of the country. California is still humming along; Seattle is booming; and there is every reason to believe that the Mountain States will be fairly active next year.

Finally, will our fight against inflation succeed? What about Carter's voluntary controls? Putting the brakes on money is one step. A second and very necessary step is spending restraint by the bureaucrats and politicians. If they recognize that they are a major part of the problem, then we may finally be on the road to a steadier economy.

Regarding controls, there is candid admission that the government would really like to have a word that could be utilized to describe the current controls as halfway between voluntary and mandatory. That's

an average year in our opinion. We do not see the housing market following the degree of fluctuation of past cycles. Certainly 1979 will be an off year as federal money policies continue to dry uP mortgage funds.

But the 1979 "slump" will likely be spread over the last two quarters of '79 and the first half of '80 and be less severe than in the past.

Canadian production in studs and dimension will be a major factor in establishing market prices. The dollar ratio will continue to

Story at a Glance

An average year. . . mid '79-to-mid '8O slumP will be less seYere than years past... Canadian production a maior factor in setting prices. trucks will get more rail business.

The decline in housing not as seYere in the West... industrials market will also ex- perience slow- downs...it's up to government to

force Canadian volumes into U.S. markets.

We see the large distribution yards growing in number and size. Conversion of contractors to the all-weather wood foundation and the Plenum system in competition with slab construction will increase market penetration of wood prod ucts.

,7 9

Rail transportation will continue to lose ground to trucking of wood products as rates climb and service deteriorates.

Despite lesser demand, prices of lumber and plywood will continue to rise next year because of increases of raw materials cost and labor.

BUILDING.REMODELING BOOSTING LONG.TERM REDWOOD DEMAND

By L. Keith Lanning Executive Vice President and General Manaser California Redwood Association

G TRONG 9 HOUSING starts and rising home remodeling and commercial construction are boosting all redwood markets. according to California Redwood Association forecasts for 1979.

Despite a short-term drop in redwood lumber shipments predicted earlier this year, current building trends mean outstanding long-term redwood demand-supply stability, with big potential for building sup- ply retailers merchandising redwood.

This year's major trends-housing starts around 1.9 million with multi-unit starts around 621,000, and a home remodeling market expected to surpass $37 billionare boosting demand for clear and clear all heart grade redwood lumber and redwood plywood siding, trim, paneling and fascia. Knotty redwood garden grades, construction heart. construction common and merchantable. are also in demand for easy-living decks. lences and garden shelters.

To make the most of these rich markets, CRA magazine-newspaper promotion will reach more builders. architects and consumers this year than ever before, offering more design booklets, technical data sheets, and more do-it-yourself construction projects adaptable to any home anywhere. More retail sales aids will also be available to

redwood dealers for top quality merchandising geared to big-ticket profits.

Despite short-term cutbacks, redwood will continue to enjoy year-round availability due to yearround manufacturing not geared to seasonal construction markets. Redwood logs have a high moisture content that may require up to two years' air-drying time, creating long-term stable inventories. particularly for fine architectural products.

Within the last l0 years, development of special new mills has increased production of redwood garden grades from smalldiameter logs. Shorter manufacturing and air-drying times'required for small-log products have also increased industry flexibility to meet short-term market trends.

Outstanding dimensional stability, redwood heartwood decayresistance, lightweight workability, a Class II flamespread rating for l" lumber and 5/8" plywood, superior

Story at a Glance

All redwood markets will be bolstered by strong housing starts, rising commercial construction and home remodeling... a maior redwood garden grades promotion will be launched this spring.

insulation, finish retention. and rich enduring beauty-these are a few redwood qualities strongly in demand for current home building styles.

Many redwood markets-luxury custom homes, historic restorations, urban recycling and renovation now occuring throughout the U.S.-are relatively unaffected by general housing ups and downs, representing long-term stable demand.

In addition, high new-home costs and property tax rollbacks are stimulating contemporary home remodeling markets for redwood room add-ons. custom kitchenbath remakes, and luxury landscaplng.

Influenced by residential styles and trends. modern commercial and institutional structures are also demanding more redwood for lowrise "garden" office complexes, contemporary supermarkets, banks, restaurants, major shopping malls, hospitals, industrial office parks, fire stations, electrical plants, libraries and civic centers. among many others.

NEW CRA SALES AIDS

Through Winter-79, CRA promotion will focus on a new booklet, Remodeling With Redwood, featuring restoration of San Francisco Victorians to modern kitchenbathroom designs, and contemporary paneling ideas for a city apartment-all using kiln dried architectural redwood grades.

In the Spring, CRA will also launch major redwood garden grades promotion with nationwide publicity on a multi-purpose garden room with planters, a workbench, snap-in bug-proof screens, and an optional second roof that can be weatherized for year-round outdoor enjoyment.

In addition, for the third year CRA's successful Design-a-Deck Plans kits will be offered to retailers and consumers as a tool to encourage do-it-yourself deck projects and to boost retail sales of redwood garden grades.

Publicity on snappy d-i-y space saver projects will also continue, promoting short "carry-home" lengths of clear and clear all heart lumber.

Continuing CRA promotion to many different redwood users assures long-term demand for all redwood products. Stimulated by strong residential-commercial building trends with natural energysaving material, redwood's many many markets offer rich potential for the next several years.

Consumer Debt's Role in Housing

By rililiam E. Baugh William E. Baugh & Associates Newport Beach, Ca.

HE basic reason people in the past purchased homes was to provide shelter, but in the past 2 years the attraction of developing equity through appreciation has created additional impetus to the demand.

This psychology of buying has been further fueled by interest rates on debt at a level lower than inflation rates. Hence, the cost factor could be ignored to a great degree as the beneficial owner had a veritable no-risk probability of winning the housing game.

Within the current atmosphere of ascending short term interest rates must come the anticipation that long term money rates will rise. Mortgage lenders, to remain profitable, must maintain a differential between costs of funds and income from funds loaned. Disintermediations, as we knew it in past periods of rate increases, is now minimized through such avenues as T-Bill certificates and mortgage pools. But rates will now fluctuate more due to short term rates geared to actions of the Fed.

Experts maintain different viewpoints on what the money market will do in the next l2 months, but demand will be existent in the marketplace, particularly in the Sun Belt Areas.

Demographics indicate that the

Story at a Glance

greatest housing-need sector of the market (30-49 year olds) is the largest group we have in our population which bodes well for our industry.

The major obstacle to home buyers however, will not be in costs, rates, or needs but in personal budgeting as consumer and mortgage debt is now at an all time high. This is particularly significant

when related to disposable income. While per capita income has risen 9lolo since 1969, consumer debt has risen even more.

So there will be demand in the market and sufficient affordable funding to finance it. However, such demand as we have known recently will be tempered somewhat by the fact that seldom can we maintain three block-buster years in a row. It will be a good year when related to the past l0 years. It should produce 1,750,000 conventional housing starts. By adding 300,000 mobile homes we will achieve the long term national goal of 2.000.000 total starts in 1979.

Our industry will once again demonstrate that the private sector in a free market can meet the needs of a society requiring affordable housing through our continuing improvement in productivity, efficiencies and innovations.

A Good Year for Hardwood Plywood

By Clark E. McDonald Managing Director Hardwood Plywood Manufacturers Association

I T appears I that 1979 will be a good year for the hardwood plywood industry. The first two quarters could be as good or better than the end of 1978, which for many manufacturers was as good as it has been for many years.

Much of the strength of early 1979 will be clearing up the backorders that now exist. In some cases manufacturers have reported 2 to 3 month backlogs. At present there appears to be no slowdown in sight.

Depending on what the administration does to combat inflation, housing should remain fairly strong. There may be some slowdown the second half of the year but the strong start will provide for an excellent overall year.

The good year in 1978 and the reason for optimism in 1979 is the strength of the housing market, and

the use of plywood in new product areas such as replacing steel and plastic components. New vinyl and paper overlay patterns are also opening up markets for wall paneling where traditional woodgrain may not have been popular.

The do-it-yourself and the Professional remodeling business continues to show strong growth and wall paneling provides these users with a versatile material to carry out almost any type of project.

Problems facing the industry are

Story at a Glance

Plywood replacing steel and plastic in some new product areas... d-i-Y and remodeler business strong. . . problems include material shortages, and government regulations.

Rising long term money rates with short term fluctuations. demographics good for housing, brisk demand to continue...high consumer debt a problem.

material shortages in certain product areas and higher costs due to increased government regulations.

Some species of veneer are currently in short supply.This is causing some increase in price and leading to a shortage of some grades of products.

The cost of compliance with past and new government regulations

continue to add to manufacturing costs.

In spite of this, recent studies show that hardwood plywood remains one of the best buys in the construction material market. The industry remains confident that business will remain at good levels throughout the coming year.

"Gonsumer Attitudes": A Reflection of 1979

Bv H. A. Roberts Executive Vice President Western Wood Products Association

'T ONSIDER-

\l 11r16 the potential economic impact of the President's recent actions to curb inflation and strengthen our weakened dollar abroad, it will be "consumer determine what the will do in 1979.

attitudes" that housing market

Housing starts are the end of the wood products and building supplies marketing chain and directly affect the retailer, wholesaler and distribution channels as well as the western lumber industry.

To comment on the potential affect of these recent economic measures is premature, so we'll stick with our earlier prediction of housing starts to reach 1.75 million and an adequate demand for western wood in 1979.

In recent times consumers have seen housing as one of their top hedges against inflation. To date they have been correct, as most home values have been climbing faster than the rate of inflation. People are becoming more willing to place themselves further in debt to buy a home. This trend may likely continue as long as there is a reasonable money supply.

The availability of money therefore will be a determining factor for the housing market in 1979. New "money market certificates," introduced on June l, reversed the weakness in savings gains that had prevailed since October 197'1.

According to savings and loan officials, a net new savings gain of $ I 8 billion was registered for June, $3.0 billion for July, $2.4 billion for August and $2.0 billion for September. The new instruments not only topped the runoff in savings but lifted gains in deposits back to record or near-record levels.

The worry arrives in December, when June certificates expire and investors must make the decision to reinvest or to place their money elsewhere.

Because of recent action by the Federal Reserve Board, mortgage rates are expected to rise. Should the climb in value of housing slow, potential homebuyers may delay purchase since investment in housing becomes less attractive or no longer works as a hedge.

Additionally, should the inflow to the savings and loan slow, there is a strong secondary mortgage market in the Federal National Mortgage Association (Fanny Mae) and the Government National Mortgage Association (Ginny Mae).

In addition to the 1.75 million conventional units we expect to be built in l979,an additional 270,000 mobile homes will also be built. Multi-family activity is expected to do comparatively better than in the recent past because of the high percentage of subsidized rental units started under HUD authorization.

LUMBER

Demand for softwood lumber should total about 39.3 billion board feet, a 3olo drop from 1978. The drop in demand is reflective of

the anticipated slowdown of the economy. A bright spot in lumber demand is repair and remodeling for both residential and non-residential construction. This market has been strong for the past three years and the higher costs for new construction assure continued strength.

The state of our industry appears relatively strong, but not without threat.

RARE II, the Forest Service's study of roadless lands in the National Forest system, is continuing and will be brought before Congress early in 1979. Over 62 million acres could become Federal Wilderness and thus be closed to timber harvest.

Public input requested by the USFS indicates a positive support for the multiple-use concept, including timber harvesting and recreation, and a negative reaction for committing the resources to a lock-up in Federal Wilderness.

Congress must respond to this input and act in a reasonable manner to help ensure that this nation's demand for wood and wood fiber can be met in the future.

Very important, major factors leading to the housing downturn of 1974 and 1975 do not exist today.

o The inventory of housing has remained relatively steady at six months without the great oversupply which existed in 1973 such as the condominiums in Florida and overbuilding in some areas such as Cali[ornia.

o Money is much more available through the new six-month cer(Please turn to page 16)

Story at a Glance Suspenseful '79 as we wait for effects of proi ected economic slowdown, possible change in consumer attitudes. . . availability of money will determine housing market...1.75million starts in '79.

Necessary Time of Transition

bv Philip Kuharski Executive Vice President Fidelity Mutual Savings Bank Spokane, Wa.

Ll OW do you use counter-cycli- I I cal government fiscal policy to moderate a probable recession when the government is already running a large budget deficit and inflation is high? That. in a nut shell, is the problem facing the administration and the country as we steer the ship of state into 1 979.

The answer, apparently, is that you address the deficit and inflation problems and risk the recession.

ln 1979 we may find that the Phillips Curve trade-off of inflation versus unemployment still works, albeit at higher levels for both numbers.

Story at a Glance

The first half of the year should be a period of relatively intense interest rate pressure and financial institutions' positive cash flow will not be re-established until the second half.

Because of the continued relatively high level of inflation and underlaying demographics, loan volume should hold up quite well. The majority of funds will be made available in the latter part of the year.

Mortgage rates will recede by the fall of 1979 but will probably not drop below 9t/20/o any time during the next twelve months. Singleunit housing starts will drop to 1.2 million (down about 150/o) and multi-unit starts may drop as low as 400,000 units (down 3006), primarily because of reduced available funds.

The basic, dnderlying demand for housing should improve these results in 1980.

Many would view this projection as dismal. If events occur as outlined it may be the kind of adjustment necessary to experience more solid growth over the next three or four years.

A RR Outlook

T HE Union Pacific Railroad sees I a generally favorable year for 1979, "mainly because of our diversification as a transportation Ieader," according to John C. Kenefick, president.

"We expect that the railroad will continue its steady growth pattern even if the overall economic growth rate slows to three percent or less, as some economists predict.

"Union Paci[ic continues to break records in tonnage with growth spread over many commodities including coal, chemicals and agricultural products.

A healthy pattern is also obvious in container traffic."

The crest of the current inflation problem will probably take place early in the year at 120/o (CPI rate) while unemployment will increase as the year progresses and end up at 7o/o.

Real growth will average about 2t/20/o while the GNP deflator (overall inflation rate) will increase almost 8%. A mild recession-that is. two quarters of negative real growth, may occur in the middle of the year. Consumer confidence will be reduced so their aggregate rate of spending will slow.

In my opinion builders and suppliers should avoid being unduly negative and use this necessary time of transition to improve internal operations so as to benefit over the long haul. Just possibly the ratchet effect of inflation will finallv be reversed in 1979.

For more forecasts

See page 30

LUMBER FORECAST

(Continued from page l5) tificates backed by the secondary mortgage market through the government agencies.

The housing boom of 1972 and 1973 was overheated by government subsidy programs and the 235-236 programs, resulting in 7006 multi-housing and only 3001r singlefamily housing, the exact reverse of 1978. We've had virtually no subsidy programs to be withdrawn, as was done in 1974.

The final blow that created a great downturn following 1973 was impact of the Arab oil embargo, which created a serious recession.

Combine these differences and it becomes more evident why the coming year will continue to have markets of good opportunity. And the opportunities for good merchandisers will continue virtually unabated.

A mild recession, plus other negative events, may be the adjustment necessary to experience more solid growth oYer the next three to four years.

NUDOR lll is designed to meet the need for a wood door that easily replaces old dilapidated aluminum patio doors. lt exceeds present and future insulation requirements with its s/q inch TRIPLE paned tempered safety glass. NUDOR lll is the product of consumer demand for quality, long term value.

WEATHER PROOFING

Snug interlocks and double rows of weatherstripping

SELECTED WOODS

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TRIPLE PANE GLASS

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DESIGNER HANDLES

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ADJUSTABLE ROLLERS

Guaranteed easy operation on dual tandem rollers

THERMAL BARRIER

Oak sill nosing defends against moisture damage to inside floors.

NEWS BRITFS

Housing start predictions

eontinue to be scaleddown in tlte face of increasingly expensive mortgage $$, a situation created by federal government actions to tighten the money supply as a way to control inflation. the banks' prime lending rate is now ll-1120/a, with some predicting a further climb to l2o/o, its highest level ever.

Forecasts now range from a low of 1.4 million housing starts in '79 to very nearly the 2-million expected to be produced this year...a slowdown in new home sales has been detected. including such "hot spots" as California. Seattle and some Rocky Mountain areas.

Virtually no one isforecasting a poor year (nor as strong as '78), it's just a question of how much of an easing from '78's strongas-a-horse pace of business. for example: if starts drop to 1.6 million, it will be a decline of approx. half-a-million ''',,:ifrom expected '78 totals.

A concensus among many experts holds that d-i-y business will continue its steady growth, that commercial and industrial will remain a strong segment; and that these market areas wdl o.ffiet much, if not all, of the losses expected in the new housing sectors. .'.'

Moderate price increases are expected in lumber, plywood, millwork, dry wall and roofing, with cement and concrete uP sharply.. RARE II can be counted upon to heat up as a political issue as industry and environmentalists make their plays for suppoft regarding final disposition of millions of acres of federal land.

Initial readouts from the Forest Service's computer show widespread public support .for multiple use of the U.S. forests folloiving the recent RARE II polling. . . further refining of the "raw data" proceeds...

For the 8th mo. in a row, housing starts came in above the 2-million mark, Oct. (latest figs.) hit 2,080,000 off a hair from Oct.' 77's 2,1 39,000; starts were up in the West. nationally, single family starts were off lolo to 1,447,000 on a seasonally adjusted annual basis.

Bldg. permits rose in the West, tho the national fig. was off 2.80/o to an annual rate of 1.681,000 units from Sept.'s revised 1,731,000. multifamily permits dropped 130/o to a 555,000 unit annual rate, dropping in some markets but rising in the West...

Parr Lumber has rnoved from Orange, Ca., to Chino to a new distribution yard and offices; final construction touches are now being added. . . Sierra Pacific Industries has purchased 69,000 acres of timber, including a sawmill, from Times Mirror Co., for about $36 million..

Merrill Lynch llood Marketi', Inc. is the new name for Portland-based Wood Markets, Inc., included in the change is Oregon Pacific Industries of Concord, Ca.,. Advance Lumber, Encino, Ca., is a new wholesale forest products co....

Bil{ingtonts Home Buildins Supplies ls the new name, for

Ulm Hardware & Lurnber, Hoodsport, Wa., recently purchased by Home Buildins Supplies, Shelton, Wa., Pacrfic Crest Building Center, Olympia, formerly Woody's Lumber Center, has held an: open house to celebrate its new name..

ilr Co, ir the new name for,r3 Alaska and one Tacoma, W&t firms, consolidated by parent co. United Building Center, Winona, Mn.; they are: SPenard Builders Supply, Anchorage; Alaska Builders Supply, Fairbanks; Arrow Lum.b,er, Anchorage; and Galco l&o,od Products. Tacoma. . Withers Lumber, Woodburno Or., recently celebrated its 50th year in business.

Johns-Manville, Denver, is merging Olinkraft into J-M in an exchange/purchase of stock; final fig. on the $ involved should be known by year end. . . Brookings Plywood, Brookings, Or., has been sold for $5 million to a yet undisclosed buyer.

Orange Coast Hardware and Lumbei Co., Santa Ana, Ca'., is a new retail firm est. by the 3 sons of Bill Hormuth, who.,'will continue to operate Orange Coast Hardwood & Lumber for awhile: the new 6,000 sq. ft. facility opens in Jan.

Northwest Lumber & Building Supply, Eugene, has been sold to" lioise - Cascade for an undisclosed amount. 84 Lum.:Der has opened a new store in Martinez, Ca. Sand Door & Plywood Corp., L.A., has opened a branch facility at Escondido, Ca.,. Stoltze Conner Lumber, Darby, Mt., is the new name for Del Conner Lumber since it was bought by F. H. Stoltze Land & Lumber, Columbia Falls, Mt.,...

MERRYJ: GRlS-rMAg l-o

At this happiest time of the year, we wish you all the very best for the holiday season and for 1979. We plan to continue to work with our friends erecting the quality buildings they need and want for the improved operation of their companies in 1979.

NEVADA CUSTOMERS: We can now serve your building and construction needs in the State of

Nevada. For information, please call [collect] the Michael B. Esposito Construction Co. 17141 s21-0489.

Set Your Sights ofr UALTTY

Brush Industrial Lumber Co., Division

7653Telegraph Rd. Montebello, CA 90640 (213) 723-3301 r (714) 994-6240

930 Ashby Ave. Berkeley, CA 9471 0 (41 5) 843-4390

1576 South 300 West Salt Lake City, UT 841 15 (801) 484-7616

Main Office 2150 Oakdale Ave. San Francisco, CA94124 (4151647-0772

GALENDAR

DECEMBER

Oregon State University - Dec. 11-15, Lumber drying short course, Corvallis, Or.

Orange County and Los Angeles Hoo-Hoo ClubsDec. 14, Bill Dean, editor of Random Lengths,on price and market reporting. Saddleback Inn, Santa Ana, Ca.

JANUARY

Oakland Hoo-Hoo Club No. 39Jan. 2, director's meeting, all welcome. Dinner and cocktails, place to be announced.

California Lumber Inspection Service & Bendix Forest ProductsJan. 8-12, 1919, training school & clinic for hardwood graders and potential graders, Oakland, Ca., Western Wood Products Assn.Jan. 9-19. 1979 District meetings: Jan. 9, Sheraton Inn-Airport, Portland, Or.l Jan. 10, Ramada Inn-Airport, Spokane, Wa.l Jan. ll, Rodeway Inn, B<lise, Id.; Jan. 11, Valley River Inn, Eugene, Or.t Jan. 18, Host International Hotel-Airport, Sacramento, Ca.; Jan. 19, Registry Resort, Scottsdale, Az.

Lumber Merchants Assn. of No. Ca.Jan.l2-14. Annual Management Seminar, Asilomar, Pacific Grove, Ca.

National Housewares Manufacturers Assn.Jan. l5-1E. 1979, 70th semi-annual exposition, McCormick Place, Chicago, Il.

Black Bart Hoo-Hoo ClubJan. 17, 1979, sports night, place to be announced.

University of Denver - W.O.O.D., Inc. - "Designing with Wood" seminars. Jan. 19. and Feb. 16. Contact: U. of D. College of Business Administration, 2020 South Race St.. Denver. Co. 80208.

National Association of Home BuildersJan 20-23. 1979. builders'show, Las Vegas, Nv.

Forest Products Research SocietyJan. 30-Feb. I, "Hardware for Energy Generation in the Forest Products Industry", conference. SeaTac Red Lion Inn, Seattle, Wa.

FEBRUARY

Redwood Region Logging Conference & Equipment Show - Feb. 1-3, Eureka Inn, Eureka, Ca.

National Woodwork Manufacturers Assn.. - Feb. 4-7, former President Gerald R. Ford will be the featured speaker at the annual meeting, Palm Springs, Ca.

Forest Industries Advisory Council Feb. 7-10, Camelback Inn, Scottsdale, Az.

National Home Improvement CouncilFeb. 8-10, Expo/ Convention 79, Marriott Hotel, Chicago, Il.

Sierra Cascade Logging Conference & Equipment ShowFeb. E-l0, Redding, Ca. (Equipment show at Shasta County Fairgrounds, Anderson, Ca.

Montana Building Material Dealers'Assn.Feb. 2l-23, Annual Convention, Ramada Inn, Billings, Mt.

Cultured Marble InstituteFeb. 21-23, conference, Town and Country Hotel, San Diego, Ca.

Orange County Hoo-Hoo-Ette Club 12Feb. 24, Lumber nite, Airporter Inn, Irvine, Ca.

Five Millionth Door is Found

The five millionth flush door from Simpson Timber Company's Columbia Door division was discovered recently at Wholesale Door and Truss Co. in Snohomish, Wa. The door, manufactured at Van-

"BEWARD" is presented for discovering 5 millionth Columbia Door [l-rl: Neil Maddy, door div. mgr., Wholesale Door and Truss Co., Snohomish, Wa.; Gene Gaterman, gen. mgr., Wholesale Door; and Howard Davis, the employee who actually found the door; Enar Magnuson, senior sales representative, Simpson Timber Co., Columbia Door Div.; and Jack Stentz, sales representative, Simpson Building Supply Co., Kirkland, Wa.

MARY'S RIVER TUMBER CO.

Specialists in Western Red Cedar

Channel sdg. or lxl2 S7S2E (Clear Tight Knot I Standard & Btr.) Rough and Surfaced Dimension Fencing and Shakes Rail or truck shipments

North Hwy 99W 45151 N.E. Elliott, Corvallis, Or. 97330 (sO3) 752-0218 ' (503) 752-0't'22

FRANK CLEMMONS o BOB AVERY

The Merchant Magazine

couver, Wa., was shipped from the door plant in an unmarked unit of doors. A nation-wide search was initiated in the form of a contest, with a reward offered to the finder of the special door.

"We were upstairs in Gene Gaterman's office (Wholesale Door and Truss' general manager) and we heard all this hollering," remembers Neil Maddy, door division manager. The one doing the "hollering" was Howard Davis, who found the door while he was machining a unit of doors.

The door, an unfinished mahogany flush door with hardwood veneer face, was marked with bright red lettering across the face: Congratulations! You have just received the 5 millionth door produced by the Columbia Door division of Simpson Timber Company.

The special door ended up at Wholesale Door and Truss Co. via Simpson Building Supply in Kirkland, Wa., and sales rep Jack Stentz.

The "reward" of $100 was presented to Davis and the Wholesale Door and Truss Co. for the "arrest and recovery" of the door.

Hundreds of special "wanted" posters were distributed this summer by Simpson to their distributors and dealers describing the five millionth door and offering the reward for its apprehension.

"This really bolsters people's confidence in Simpson," said Stentz. "We thought, 'Oh sure' when we saw the posters," said Gaterman, Just another promotion.' But this made believers of us all !"

DAVE MYERS, GLEN BUTLER, DAVE OPGENORTH, BILL NELSON, STEVE POPP, GEORGE WINTER, ED WILLIAMS, OWEN MC KANNAY, COLIN COTTERELL, STEVE BUITENVELD, RICH BRODERHAUSEN, MEL SMITH

ANd VERN MAY

NORTIHWEST

NEWS

CHUCK LINK executive director

AN the occasion of our 75th !l anniversary, which we celebrated at our convention last month, we recognized the growth and changes in WBMA since the beginning. We thought you might be interested in reading a little of the history, so here is a brief review by W. C. "Bill" Bell, who managed WBMA from 1934-1959.

In the Spring of 1903 two loosely organized groups of retail lumber dealers met together in Walla Walla, Wa. One was the Inland Empire Retail Lumbermen's Association and the other, the Inland Retail Lumber Dealers Association. They had come to the belief that consolidation of their two groups would give them more influence and strength, and would save duplication of effort in solving many of the common problems then confronting them. During this meeting, the merger was completed with the name

of Inland Empire Retail Lumber Dealers Association selected. An office was established in Spokane, Wa. with J. A. Borie as the first president and A. L. Porter as secretary-manager.

The first convention, held in Spokane, Feb. l0-ll, 1904, changed the name to Western Retail Lumbermen's Association and at once broadened plans and activities to include almost all of the territory west of the Rocky Mountains.

It may be something of a surprise to some of our membership to know that the association has held conventions in Great Falls and Butte, Mt.; San Francisco, Los Angeles and Fresno, Ca.l Salt Lake City, Ut.l and Boise, Id.

Later, the original far-flung area of the old Western Retail Lumbermen's Association was concentrated into the states of ldaho, Oregon, Washington and Alaska, which again makes the square miles o[ area covered by the association the largest of any similar one in the United States.

Inasmuch as most retailers con-

tinued to increase their building material sales, the old name was again changed and has become recognized as the Western Building Material Association. The headquarters office was moved to Seattle, Wa. where a new office was built and paid for, lrom the building's rental earnings. Later this building was sold, and a still larger one was built in Olympia, Wa., with facilities for improved staff work and room for an ever expanding industry educational program.

During early growth and development of the building material industry, the newly organized Western Retail Lumbermen's Association was a very active, lusty and vigorous organization and performed outstanding service for its members, and was recognized as one of the leaders in the trade association field.

It became very active in fire insurance and succeeded in getting large reductions in the prevailing board rate. It maintained a traffic and freight bill auditing service, under the direction of Roy S. Brown. An industry news and technical magazine was launched and was followed by the introduction of a stock plan service, an advertising department and a silo information service. These were the years of the Golden Age in the association's life and this was under the direction of A. Porter, and the successive presidents and elected officers.

Then came the year of l9l7 and (Please turn to page 100)

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Select from our huge stock that includes 4'x8',4'x9' and 16' lap siding in Ruf-X, Bay Side, Woodsman, Cypress Side and Stuccato. We also carry Masonite's newest product, 4x8 Ruf-X garage door siding.

STUCCATO CYPRESS SIDE

And remember-Southern California's largest Masonite wholesaler, Grown Plywood also has everything you need in plywood sheathings, roofing and fencing. We're ready to serve you on any size order, from a truck trailer to broken unit. Call on us for mixed loads as well.

Just contact the Crown Plywood sales representative in your area.

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ttl E HAVE BEEN reviewing the UU voluntary standards issued by the Council on Wages and Prices following the President's announcement of voluntary standards.

The standards are extremely difficult to understand and will undoubtedly create a considerable burden on any firm desiring to comply. The President has stated that he wants regulations to be simple and understood by all. But here is another case of the bureaucrats attempting to impress everyone with their intellect rather than creating an atmosphere of easy compllance.

The various formulae established to determine what your gross profit margin was between 1975 and 1977 will send any accountant into frenzie.

The result ol all of the mathematical manipulations is to reduce base price of merchandise during 1979 by one-half of one percent of 1977 base price. Our industry is cyclical in nature and when business is good we attempt to make a proflt sulficient to carry us through those years when business is down. that is until the federal government attempts to remove the possibility.

We all know the problems that inflation is creating and we want to do what we can to bring inflation to a halt but every economist and every tax paying citizen knows full well that what business can contribute to the reduction of inflation is miniscule to what will happen if the government gets off the spending spree and admits that it is the biggest contributor to inflation.

The standards on wage-price are voluntary. There are no exceptions to these voluntary standards regardless of the size of your company. What does voluntary mean ? Apparently we are all expected to comply. Although the President does not have authority to impose wage-price controls there are high probabilities that such controls can be given to him in 1979 after it is shown that industries are not complying with the voluntary standards.

It is most probable that controls would be placed on designated industries where orices continue to increase above levels the President leels are iustified. The mechanism is now in operation. The Council of Wages and Prices has been reinlorced with hundreds of new employees so it takes only an order to make the system mandatory.

We plan to provide atl of the LMA members with copies olthe standards as soon as we can reproduce them. It would be wise for every dealer to look at them and prepare the necessary administration needed to implement these standa rds.

It will not be to your advantage to increase your prices now because the base periods have already been designated and the one-half percent reduction in the base price of merchandise is the established eoal.

T III

FRANK DAVIS execut

vice president

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Builders Guideline Pledge

Ernest A Beckcr. Sr.. presidcnt ol the 108.000 nrenrber National Association o1' lJomc Builclers. has urged the nation's hontc builders to sLlpport President (.artcr's voluntarl wageprice guidclincs b1 holding f'uturc home pricc hikcs significantlv bclorr the average ol'thc previous two )clrs.

"While the skeptics will give 1ou a hunclred rcasons why thc guidelines won't *'ork. the nation nrust act to cool inf'lationarl cxpectations ancl reduce thc undcrll ing inflation ratc o1'7"1 ." he said. "With the support ol thc busrness conrnrunity and organilccl lubor and couplcd with a recluction in lederal spending and regulatorl rclornt. I bclicr.'e the guidelincs can work."

In the past two l-crrrs, lionr August 1976 to August 1978. the nredian pricc ol'neu honres solcl nltionall)' increased 13.2'1, a year Prcsident Carter has rrsketl all industrier to kgg| their l'uturc pricc increascs one hall'of one percent below the average ol- the prel'ious t* o tlscal vears.

"This will be cxtrenrel! di1'llcult ttt accomplish in nranv nretropolitan arcas where land availlble or suitablc firr derelopnrcnt is in short supply," Becker said.

Land priccs have soarcd in reccnt years. with thc cost of a deleloped lot

ive

\r,r.nrh.

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More Hardwood Promotion Planned

by Larry Frye Executive director

Fine Hardwoods-American Walnul Association Chicago

THE YEAR 1978 was a memora-

Ible one for the Fine Hardwoods-American Walnut Association.

Looking ahead to 1979, the association's major activities will focus on trade promotionl public education on the warmth and beauty of hardwood; a new forestry slide series; a new 16 mm. film; new hang tags and a complete revision of several current publications. There also will be continued cooperation with the U.S. Forest Service in research and allied activities.

1978 could well be called a milestone year since it was highlighted by four events that will be recorded as among the more important developments in the association's history:

(l) The August 31, 1978 retirement of Donald H. Gott, my predecessorl

Story at a Glance

Trade promotion and pub- lic education on the warmth and beauty of wood are featured hardwood programs for 1979.

(2) The decision to move our headquarters to Indianapolis, In.;

(3 ) Revision of our reference book, Fine Hardwoods Selectoramq;

(4) lntroduction of Selectorama Showroom, the mobile exhibit.

Gott had been executive director since the FH-AWA was formed in 1971 by a merger of the Fine Hardwoods Association with the old American Walnut Manufacturers

The Outlook for Plywood and Particleboard Usage

by Frank V. Langfitt, Jr. Vice President Georgia-Pacific Corp.

The outlook was originally presented during, the Forest Products Seminar held at Seattle. Wa., June I2- 13, I 978.

I ET'S DISCUSS plywood and L particleboard first and then speculate a little on what could be the wave of the future. and that is structural wood fiber panels and combinations of fiber panels and veneer, hardboard and lumber, which are being described in general terms as composite panels, "Com-ply," etc.

Plywood production has increased nearly 30 times in 40 years. As the quality of logs declined and as production grew and new and larger markets were needed, plyscord, or the product that we

now know as rough sheathing, was developed.

In the last 30 years, plywood roof sheathing has grown from an idea to a material that today is used on 8606 of all the residential roofs in this country.

Today, over 6006 of all houses built in the United States use

Story at a Glance

Wood fiber panels, used separately or in conjunc- tion with more traditional materials, h6y be the wave of the future.

Association. Don is a most able executive and tremendously popular in the industry. He certainly will be missed by all who had the pleasure of working with him. We all wish him nothing but the best in his North Carolina retirement. The headquarters move from Chicago is expected to take place early in 1979. Also to be brought under the same roof will be the office of the association's director of forestry programs, which has been in Columbia City, In., since its inception several years ago. The new location was chosen for its improved convenience to members. It is only two minutes from the Indianapolis International Airport.

Completion of the updated Fine Hardwoods Selectorama, a project begun in 1977 . is a major accomplishment. Generally acknowledged in the trade as a leading authoritative reference, the book contains information on more than 300 species of wood produced around the world, with full color illustrations of nearly 70 of the most common woods. Also presented in the volume are data on where various species of trees are grown, a handy three-page (Please turn to page 68)

plywood for floors and subfloors. With the development of modern timber frame construction systems, plywood is now used as a fundamental material throughout American homes as wall sheathing, decorative and structural siding, flooring and roof sheathing.

But these are construction applications. What has happened to sanded plywood, the product that launched the industry?

The basic sanded markets are: furniture, fixtures, cabinet work, home repair/remodeling, truck linings and concrete forming. Sanded grades represented 57oh of softwood plywood production in 1960. In 1976 they accounted for only 2lo/0.

The plain fact is that sanded quality has declined because of the lack of suitable veneers. Yet prices have generally gone up. There has been some experimenting with, and a gentle trend toward, utilizing imported hardwood veneers as faces for softwood plywood sanded panels. It would be rash to predict that imported veneers can helP to reverse the downward plunge of

(Please turn to page 54)

How come one of the lost of the Nlohicans is cqlled by a Sen ecq Indian name?

KINZUA

. . . our corporate name is o Seneca Indian word meanlng "manyfishes." And Kinzua, Oregon, happens to be the site of our origlnal lumber mill. In Central Oregon we'oe been producing qualtty guaranteed Ponderosa pine lumber productslor ouer halt a century. We haue a modern plywood sheathlng operation plus a new pine mlII and stud miII at Heppner, Oregon.

Sometimes weleel llke the last of the lfiohlcans in fhis industry where independents are becomlng a uanlshlng breed. But we chertsh our independence. It allowsus to respond qulckly to our customer's speclal needs. And that's our Indlan slgn over other producers.

To seroe our customers better we haue a sales ofice In Lake Oswego, Oregon. One call to Ray Kelson, Jan Grady, Bruce Long or Kent Goodyear, (503) 635-4406, gets you tast actlontrom ourJour mills on your lumber, stud ond plywoo d she athing r e qulr ements.

KINZUA CORPORAIION

Quick Ouotes on 1979

A wide ranging collection of theories and ideas about what 1979, the last year in this decade, holds for us all.

"The United States will face a deep, deep depression if inflation continues unchecked."

Alfred Kahn, chairman U.S. Council on Wage and Price Stability

"The probability of a mild recession next year is now 50-50. Housing starts will decline from 2.0 million this year to a trough of 1.4 million and will average only 1.5 million in 1979."

Michael K. Evans, president Chase Econometric Associates

"The causes which forced house prices up so high over the past l0 years will retard new home purchase and result in a decline in housing as an investment. The time is soon approaching when (loan) underwriting standards should be tightened and inflated appraisals discounted. "

"President Carter's dollar-defense measures will probably depress economic growth in the United States to 1-1/20/o or even less next year.

"I hope the measures won't force our economy into a real recession and that the possible slowdown can be of a relatively short duration."

David Rockefeller. chairman Chase Manhattan Bank

Mortgage interest rates will rise along with inflation in midyear 1979 but a steady homebuying pace will nevertheless make next year a good one for housing. Economists' consensus at the 65th Annual Convention Mortgage Bankers Association

"Mortgage rates could hit I l0loor even higherwithin a month or two and mortgage money could begin to dry up within two to three months."

Dr. Kenneth Thygerson, chief economist U.S. League of Savings and Loan Assns.

"There will be no recession in l979 if the voluntary wage-price guidelines receive 'wide acceptance'." (For the administration's game plan to succeed, it must lower inflationary expectations. Inflation, rather than growth or unemployment, is now considered to be the economy's No. I problem.)

Charles Schultze, chairman U.S. Council of Economic Advisers

"Banks are going to start rationing loans. The Federal Reserve Board's recent one-point increase in discount rate - the fee that the Fed charges on loans to member bankswas a clear signal that the Fed wants them to restrict credit.

Albert H. Cox, Jr., president Merrill Lynch Economics Division

"Construction spending will decline 606 next year, reflecting tighter credit conditions. "

U.S. Department of Commerce

Deregulation of the trucking industry as an anti-inflation measure has been cited as a goal of the Carter Administration.

"The trucking industry should be deregulated where regulation isn't useful for freight transportation. Regulating the industry is a governmental burden and its effectiveness is being questioned. The trucking industry is mature and more competition is needed."

Daniel O'Neal, chairman Interstate Commerce Commission

"Total new construction outlays will increase $16.5 bilf ion to a record $215 billion in 1979. Of this amount. the value of residential construction will advance $3.1 billion due to higher prices and a carry-over of housing starts from 1978, which will more than offset a moderate decline in the total number of new housing starts during 1979. Nonresidential construction activitiesboth private and publicwill increase $13.4 billion to a total of $120.7 billion."

Research & Planning Division United California Bank

"The desire for home ownership has never been greater than it is today. Ranking first in interests along with inflation and health care, the ownership of a home for young people is looked at as an investment as well as a place of shelter. Along with the desire for home ownership, there is a public tolerance for the current 100/o-plus home loan interest rate."

Albert E. Abrahams, executive National Association of Realtors

Recent Labor Department statistics show that 35.60h of the consumer price index is housing related, including rents and utilities. That's compared with 18.90/o for food and beverages and 180/o for transportation, the other two big segments of spending.

U.S. Department of Labor

(Please turn to page 57)

i,"l'1"5'ilX'fi?!:'h :jB:X""li

SEASON'S GREETINGS from

Asbestos Risk Gover-Up Alleged

An alleged cover-up, dating back to the 1930s, is being charged by asbestos disease victims against the asbestos industry.

Workers at two Southern California shipyards filed a class action lawsuit in October seeking all the profitsestimated at $1 billionmade since 1938 by l5 of the nation's major asbestos manufacturers.

"Their claim is that the asbestos industry conspired to conceal the hazards of working with asbestos for over 40 years and that it made conscious choice of profits over the health of its workers," said David Epstein, attorney for the shipyard workers.

The story, which first appeared in the Washington Posr, said that the industry set up research projects at a Saranac, N.Y., laboratory in the 1930s and 1940s and that, when it was found that there were possible asbestos health dangers to humans, the industry prevented findings from being published.

Bill Johnson

John Polach

Larry Hansen

Walt Hiort

Bill Robinson

Ruby Spoor

Sonia Mastriana

Claudia Ramponi

Penny Webb and

Ron Motley, a South Carolina attorney handling some 350 claims cases, was quoted as saying, "Until now, we have been fighting our lawsuits on the grounds of what industry should have known and done. Now we know what they knew and did, and that was to try to put a lid on the whole thing and keep on making money."

Last April, the Health, Education and Welfare Department said that about 4006 of the people who have worked with asbestos over the past 30 years may die of cancer and that about 7%r may die of asbestosis, so called "white lung disease," which can result from exposure to asbestos.

The Post account said the documents uncovered in a series of recent lawsuits contradict industry claims that dangers ofexposure were not known until 1964.

Combat Shooliftinq

oMake shoppers ailare that lhey are being watched. Speak to them when they come in and tell them, "l'll be with you in a moment."

oPrevention is always the key. Keep good store visibility. Keep shelf units lower than the averageheight customers' head. Put mirrors at proper angles to view hidden areas. Good lighting is also essential. oPerforated self-adhesive tags that cannot be switched without tearing are certain detriments to crime. For high-priced items, the new magnetic tags with special detectors at exits are expensive but extremely helpful, especially in home improvement centers.

Housing Starts To Decline ln 1979, Economists Say

Alglouetnrnent and private industry economists differed sharply in their economic and housing projections for 1979 at a recent housins forecast conference sponsored b! the National Association of Home Builders.

Lyle E. Gramley, a member of the President's Council of Eeonomic Advisers expressed optim- ism that President Carter's antiinflation program would work, allowing for a 3 to 3-l/20/o increase in real growth in 1979 and another relatively strong housing year. In sharp contrast, private economists saw housing starts dropping as low as 1.5 to 1.6 million units next year, down from the 2 million starts expected lor 1978.

Five out ofthe last six recessions followed a period of tight money and high interest rates, an outflow of funds from mortgage lending institutions and a collapse in the housing industry, Gramley noted. But there is no comparison between the conditions that prevailed preceding the 1974-75 recession and the conditions of today.

The new floating savings certificates offered by thrift institutions coupled with a stronger secondary mortgage market and $7 billion in advances so far this year from the Federal Home Loan Bank Board, have allowed the Federal Reserve Board to put on the monetary brakes more "smoothly," allowing the economy to slow down gradually without causing a collapse in home sales and new housing construction, Gramley said.

And Lawrence Simons, FHA commissioner, repeated the Administration's pledge that "housing is not going to be used as the sole whipping boy to combat inflation." He estimated that housing starts would decline to about 1.7 million units in 1979, with most of the decline coming in the higher priced single family homes. He said

government assisted housing starts in fiscal 1979 would reach 215.000 units, up from the 170,000 starts in fiscal 1978.

Dennis Jacobe, economist for the U.S. League of Savings Associations, agreed with Gramley that with the aid of the new floating certificates thrift institutions -have been able to maintain their mortgage lending operations and avoid a mortgage crunch.

However, economist Leonard Santow said that the new certificates have only delayed the effectiveness of the Federal Reserve Board's money tightening moves and ensured a higher peak in lnterest rates.

"There is no way we can avoid a growth recession in 1979 or 1980," Santow said.

Jacobe, who pegged starts at 1.7 million units in 1979. said that one of the most disturbing trends in housing was that new home buyers "are stretching themselves very thin on their monthly mortgage payments." A recent study by the U.S. League showed that nearly three fourths of the home buyers with incomes of less than $15,000, one-half with incomes between $15,000 and $20,000 and one third with incomes between $20,000 and $25,000 spend more than 250lo of their income on housing.

santow also cited this trend, noting that "monthly payments are starting to eat people alive because !hey bought ahead of their lncomes.

Story at a Glance

William Smolkin, a prominent housing consultant from New Orleans, said that starts would total about 1.7 million units in 1979. He said there is an "unlimited demand" for new housing but recent inflationary pressures have priced out of the market a good percentage of the young people reaching their prime home buying ages between 25 and 35.

ln the 1980s, 4,200,000 people will be passing age 30 each year, and about 50oh of the households between the ages of 25 and 35 will eventually become homeowners, Smolkin said. Another key demographic trend is that in 1978 more babies were born than in any year since 1971, which is expected to increase the demand for childoriented, surburban housing.

Stephen G. Yeonas, a home builder in metropolitan Washington, D.C., said that rising housing costs are forcing people t0 accept condominiums, townhouse and duplexes even though they still prefer detached, single family houslng.

Lewis Letson, Rossmoor Construction Corp., which develops age-restricted communities in suburban Washington. D.C. noted that there was a growing market for housing designed specifically for empty nesters who had raised their children, retired and adopted new lifestyles. "lnstead of viewing housing as shelter, these people are more concerned with the totalitv of the environment and lifestyles,'i he said.

Letson said that the one-time capital gains tax exemption of up to $100,000 on the sale of a home should stimulate this market.

Economists attending the conference generally agreed that inflation was the big unknown in the housing forecast. "lnflation must be brought under control td'stabilize housing," Simons said.

How much slippage is expected and why. ., the reasons economists do not see a re-play of pre- vious credit crun- che$.. new f actors affecting housing and its suppliers.

Lumberman of the Year

National Forest Products Week, Oct. l5-21, was highlighted in the Redding, Ca. area by a joint meeting of the Shasta-Cascade Hoo-Hoo Club and the Redding Trade Club. Sponsored by 77 lumber and

related firms, more than 490 lumbermen and industrymen attended. The Hoo-Hoo members annually name a Lumberman of the Year for the October meetins and this year chose Bob McKean.-

He is president and owner of McKean Lumber Co., a wholesale lumber firm, and is a partner with Louis Cattanach. Jr.. in L&B Lumber & Milling Co., Redding. The awards were presented by John Crane, president of Shasta-Cascade Hoo-Hoo Club and by lumberman George Rogers for the trade club.

Bob McKean was born in a lumber environment in McCloud. Ca. He received his early schooling there and completed his education at the University of Oregon in Eugene. He later served two years in the Korean War.

His start in lumber was in 1956 with Main Lumber Co. of Reddine in the capacity of sales trainee and in a few years was promoted to sales manager. He remained in that capacity until 1968 when he started his own business.

He was one of several lumbermen who started the highly successful Lumbermen's Invitational Golf Tournament held each September in Redding. This tourna-

ment brings 200-plus lumbermen and railroaders to Redding from Salt Lake City, Reno, San Diego, Seattle, Portland and all points in between. He served as Chairman and has been Secretary-Treasurer of this organization for the past 15 years.

Bob McKean

kAI PRESEI{TIIl0ll ceremonies were ll-rl Mark Miller, Lumberman of the Year Bob McKean and Louis Cattanach.

o WideWidths, Long Lengths, UpTo 24"

. Paper Wrapped

o Packaged For Good Yarding

o QualrV Manufacturing

o Truck Loads -Car Loads

Whytake random length dimension? lf your customers require specified lengths, supply them with D & R Kiln Dried Western Hemlock-at competitive prices.

Precision sawn, dried in new kilns at our Warrenton mill, Western,Hemlock is a great answer to the demand for dimension in specified lengths.

For hard-to-get, highly specified dimension items, try Dant & Russell. a reliable source for forest products since 1904.

Dant & Russell ships KD WESTERN HEMLOCK from the mill in truck loads or car loads. Ask your wholesaler or call toll-free for the name of your nearest wholesaler. We want to be your Dimension Headquarters!

Timber Company Burns

The Arrowhead Timber Co. of Carver, Or., lost its cedar mill when it was burned to the ground by an October l4 fire, resulting in losses of over $3 million.

Although the company's planing mill, log deck and lumber inventory were saved, some 50 men are out of work until the cedar mill can be reestablished.

A spokesman for the company, Lowell E. Patton, said there is no suspiclon oI arson.

Hardware Exec Honored

More than 250 dealers representing over 200 retail store operations attended the 20th Annual Management Institute conducted recently by Pacific Southwest Hardware Association at Lake Tahoe, Nv.

The three-day event was preceded by a VIP dinner honoring the managing director of the Pacific Southwest Hardware Association, Otto H. Grigg, for 25 years of service to the hardware retailers of California, Arizona, Nevada, and Hawaii. Attending were over 100 guests including directors, past presidents, manufacturer and distributor representatives.

design and technical literature on a full range of interior-exterior redwood lumber applications is available f rom CRA, Dept. MER-78, 0ne Lombard St., San Francisco, Ca.. 94111.

CLEIR Al{ll CIEAR all heart redwood lumber siding lor custom homes will be featured in '79 California Redwood Association promoti0n t0 more builders, architects and consumers than ever belore. A free package of

DON PHILIPS, JR.

RAiIDY PHILIPS

You can't do business from an empty cart

by Ken Thim Flintkote Supply Co.

6 URING a stumbling, srutter- V i1g. better-than-it-should-be, it can't last much longer market, it occurred to me that there were some other alternatives to the problem, solutions to the situation, than running for cover and playing ostrich.

Too many play today's game in a lethargic fashion looking forward to next week's supposedly rougher opponent, and when the final gun goes off they find themselves on the short end of the score.

Recently the market reached and sustained an optimistic attitude when all the seasonal and other signs dictated otherwise.

The following were some of the terse comments recorded bv industry professionals: a period oi hesitation; wait-and-see; don't buy till you see the whites oftheir eyes; use your local out-of-stock wholesaler: hang in there, it can't last forever; do you realize it's almost winter; traditionally this can't happen; the bubble will burst, the seams will crack, the dam will spill over, the volcano will erupt and down will come plywood, lumber and all. . . .

Are you kidding? After those

famous, or infamous, remarks, the area we service established a possible Guiness record for the most warehouses devoid of inventory.

Caution is corrupt when so many are hurt by over reaction to market forecasts. The resultant repercussions are not insignificant.

How do you rationalize the logic of doing business without the basics of your business? What's a Winchell's without doughnuts; an IHOP without pancakes; a circus without clowns and elephantsl an

Story at a Glance

supplier must keep

autumn without falling leaves; Catholicism without a Polish Pope; Popeye without spinach; a lumber yard without plywood?

How many times have I heard someone criticize the buyer for anticipatory stock-piling and scoff at the quote, "you can't do business from an empty cart philosophy"? And how many times have you gone to your favorite building supply center, particularly on a long week-end, and found that, much to your dismay, the shelves were bare of the items you were specifically shopping for? On how many occasions did you have to buy your 2x4s one place, the nails at a second and finish off with the paint or stain at a final stop?

This is the parallel to the customer, the retailer himself. who calls his wholesaler with a "want list" of three, five, seven items and gets a "no" on one or more "must" items. Every time he has to call a second supplier he has a second p.o., o second packing slip, a second invoice and a multiple chance for error in the receipt of (Please turn to page 46)

SIERRA PACIFIC INDUSTRIES

8 Northern California Manufacturing Genters

MOULDINGS: Chico Division. Ron Hoppe, Al Ryan (916) 343-4451

LUMBER: Redding Sales Division. (916) 275-8812

Sawmills located at Arcata, Hayfork, Loyalton, Quincy, Redding,sloat and Susanville, Ca.

Producing in excess of 400 million feet yearly: Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

SALES: Perry Adcox, George Rogers, George Sharp, Paul Trueb. Bill Wessner and Sam Witzel.

The

an adequate stock on hand, despite fears of a business slowdown, if he's going to avoid loosing business to competitors who have what buyers need.

Laminator Expanding

Standard Structures, Inc., producers of glued laminated timbers, has announced a major expansion program that will enable it to Produce one million board feet a month of XL finger jointed long length joists and to substantially increase its production of all glulam products.

SSI broke ground in October on a new 40,000 sq. ft. production facility that is scheduled for completion March l. The expansion was necessitated by the increasing use of glue laminated timbers in a wide variety of both residential and c o m m e rc ia I c on st ru ct ion throughout California and other western states, according to William I. Sterett., v.p. of sales for SSI.

Most of the new facility will manufacture XL joists, the finger jointed lumber that is gaining increased acceptance by residential builders, especially those working in the multiple unit field.

A second production line,

(Continued on next page)

200-F00I XL f inger jointed lraming member is held by employees of Standard Structures, Inc., Santa Rosa, Ca., on site of new

40,000 sq. ft. plant. Standing in front oJ beam: SSI vice presidents Ray Adams and Bill Sterett and plant mgr. Dennis Hembd.

LAMINATOR GROWTH

(Continued frctm page 45)

scheduled for operation late in 1979, will produce Standard Plank, a new glued laminated timber decking product, special lengths of Mini Lam, glued laminated structural framing, and Lam Top, sections of glulams with the appearance of butcher block that will be aimed at the do-it-yourself market.

SSI produces XL in a variety of sizes up to 72' long. A claimed advantage is that they greatly reduce pier and girder requirements and decrease installation time when compared with installation of shorter lengths of standard joists.

They are kiln dried to a moisture content of l50[ or less, making them stronger and lighter than green lumber. Because of their dryness, there is virtually no further shrinkage, the company says, and, consequently, no twisting, warping or checking.

SSI is marketing XLs as a component in a floor framing system that includes their Mini Lam beams

as girders. A variety of floor decking products can be used to complete the system.

With the opening of the new facility. located on the grounds of the existing facility and headquarters office in Santa Rosa, SSI will begin a new service to builders of computerized building specifica- tions. The system will provide customers with specifications and cost for grid spacing, number of piers, and the structural material best suited for the job.

"The beauty of XLs is that they eliminate the need for lap joints in floor framing. resulting in a more solid stucture," Sterett said. "ln addition to providing no-squeak floors, the system also prevents nail pops because of the precision mating of surfaces within the XL joist."

The new facility will be built amost entirely of SSI's own products. Glulams up to 100 feet long, many of them cambered, will sup- port the roof. The exterior will feature glued laminated and natural wood facing and a mansard roof faced w-ith cedar shingles. The heating system will include a method of

using waste lumber from the facility as an alternate source of energy.

SSI also operates another plant in Fresno. Ca.

AN EMPTY WAGON

(Continued from page 42)

goods or payment of the invoice.

Time is money. even in noninflationary periods, and for every one of the customers who voice their vehement objections to your inept operation there are a hundred less volatile, who not only don't voice their embitterment but neelect to mention that the next occision might call for a revised strategem, including a call to another supplier whose inventory relates to the needs of his valued customers and isn't based on his fantasy fears or his lack offoresight.

It might have been difficult to write the foregoing in good conscience if we had not been a participant, at one time or another. in every aspect of the not-so-fictional conditions described.

Palletized Red Gedar

Outlook for 1 979

bv G. L. Oswald president Simpson Timber

Seattle

Buoyed by continued strong demand for new homes and available (but expensive) money, the projected homebuilding recession should not be as deep as past ones.

Oflen overlooked, but still very significant, is the do-it-yourself market for wood products. We expect this to take up some of the slack in new housing activity.

All in all we look for 1979 to be a decent year, although we will keep a wary eye cast towards the nation's capitol.

Meanwhile, Simpson will move ahead with its long term program of growth with strength. Our efforts will be concentrated in three areas:

management on the national forests.

Second, large capital investlnen_ts to keep our manufacturing facilities competitive. For example, our new sawmill five at Shelton wilt come on stream in the first quar- tgr. Designed to saw 4" - 8" logs, the new plant will allow us to economically produce lumber from the increased harvest of young growth timber.

1979.

. The homebuilding industry, so lmportant to the wood products business, is especially sensitive to the price and supply of money. Current high interest rates are expected to result in a 1606 decline in new housing starts.

Total starts in 1978 are expected to be 1.97 million units, dropping to 1.65 million units in 1979. Fbrtunately for our industry, single family unit starts are projeited to-be down only l3o/0.

First, assurance of a permanent timber supply. Simpson will continue making major investments in intensive timber growing practices on its own land in Washinston and California's redwood re!ion. In Washington, where we are partners with the U.S. Forest Service in the Shelton Cooperative Sustained Yield Unit, rhe allowable timber harvest is being increased substantially. This is due to the great success of the unique forest management program.

^^We'll also support industry ellorts to achieve better timber

Third, intensified efforts to pro- vide excellent service to our customers. We don't intend to lose our reputation for producing quality products and on-time shipments. We also will continue our efforts to develop new products and improve (Please turn to page 94)

Story at a Glance

Home building recession should not be as deep as past ones. 1.65 million sta rts in '7 9. . strong demand, money available, but costly...a difficult but decent year.

Fremont specializes in a large inventory of high quality Douglas fir boards, dimension, long lengths and timbers shipped from select mills in British Columbia, Oregon and California. We &f€ corlstantly adding to our selection oF western red cedar, pine, hemlock and white fir. Other species and specialty items are inventoried and included in our weekly flyer sent to all Fremont customers.

Co..

OVERN- \rr MENT influences, always a maJor consideration in forecasting wood products markets. are the dominant factor as we look towards

At Southwest Forest, we run our business to help you make a profit.

Example: When we say you'll have that shipment, you get it! Fast. Top quality. Exactly what you ordered.

We both know building products are pretty much alike. But manufacturers aren't. Take a look at us. Order from Southwest Forest and you'll get:

A dependable supplier, a full range of products. We own our ownseven western sawmills, moulding plant, five plywood lay-up plants.

. Mixed loading of lumber; mixed loading of plywood; you don't have to buy more than you need. No profit-eating excess inventory.

. On-time shipment, truck or rail. We

run our own truck fleet, our own traffic department; you don't run into wasteful delays.

Conscientious people with the experience and dedication that help you save time and sidestep potential problems.

In other words, the kind of service that helps you turn a profit. Call us at {602) 279-5381. We'll give you what it takes to make it.

That's what the "Swinging S" trademark is all about.

Jim Washburn of Southwest Forest Industies, and Lee Slaughter Yard Superintendent, O'Malley's Lumber, Phoenix.

Western wholesalers meet

WESfERil SEIIES ol regional meetings of North American Wholesale Lumber Association included this session in Los Angeles. Transport expert Cal Jacobsen spoke on rail and truck rates. M.C. Don Derbes noted rail rate changes to the East could mean additional firms will enter the already highly competitive Southern California market. NAWLA exec. v.o. Jack Mulroonev

summed up current market and business conditions and was relatively optimistic about 1979. ll I Sterling Wolf e, Bob Eldredge, and Jack Mulrooney. l2l Frank Moloney, Dennis Richardson, Bob Golding, Bill Sullivan. l3l Randy and Don Philips, Ed Fountain, Sr. l4l Blaine Smith, Bill Jones, John Newquist, Mike Jameson, Tim Gaffney. l5l Gordon Beach, John Weston.

16l

Jim Rossman. (71 Cal Fenter. [8] Ted Pollard, Mark Lofland, Ed Fountain, Jr. {91 Dennis Kirk, Daryl Bond, Greg Arnds. ll0l Dale Bacon, Wayne Gardner, Ralph Cardwell, Bill Baugh. llll Dale McCormick, Don Derbes, Andy Ersek.

Specialists in Quality lmported Hardwood Plywood

RESERVE STOCKS AVAILABLE FOR PROMPT SHIPMENTS

Doorskin Specialistt

Bob Wells, Pete Speek, Denny Gilchrist, Jim Newquist, Gordon Woolard,

Fir plywood

Particleboard

Knotty pine & eedar

Marine plywood

Crezon overlay

Exterior plywood sidings, inelufing redwood, ftr & cedar

Hardwood plywood (full line)

Prefinished paneling (full line)

Sheathing

Moulding, hardboard

Hardwood lumber

Glues & ftnisheg

Softboard & tile

KENT MOXEY executive secretary

/t\ VER 200 Mountain Srares lumber \/ people attended association seminars, a workshop dealers meeting and a board meeting recently.

Lumber sales trainer-motivator Troy Bussey wowed them in Denver and Salt Lake City. The Pence Brothers were great as always with their "6 Ways to Improve Return on Investment" in Casper. Wy., and rhey also spoke briefly at the reception-dinner meeting held by the Wyoming dealers ro welcome the board ol directors to Caslrer.

The board meeting in Casper was attended by all but one director who had to cancel the trip at the last minute because of unforeseen problems.

First item considered by the board was a proposal from an insurance brokerage firm for a comprehensive, first class, money saving fire, liability and auto insurance program for association

memDers.

The proposal was adopted by the board sub.iect to successlul completion of' detailed negotiations. It may be March belore we are ready to go on this. We will keep 1,ou inlormed. This really looks like a good deal for members. lt should be worth the wait.

A l9l9 convention planning committee has been appointed by President Jerry Tracy as lollows:

Vern Russell, chairman, Russell Lumber, Douglas, Wyoming

Derrell Ballard, T-Bird llome Centers. Alamogordo. New Mexico

Lyle Blue, Bloedorn Lumber Co., Torrington, Wyoming

K.D. Ker. Max Ker & Son Lumber Co., ldaho Falls. ldaho

Ken Nelson. Everitt Lumber Co., Inc., Fort Collins, Colorado

Joe Poitevin. Anderson Lumber Company, Ogden, Utah

Vern Thompson, Gittings Lumber Co., Denver. Colorado

The 86th Annual Mountain States Lunrber Dealers convention will be held Sept. l0-11, 1979 at the Telon Village (super place) near Jackson, Wy.

President Tracy also has appointed a nominating committee to nominate for directors. officers ilnd groul) insurance trustees for the election at the convention:

David Gibson lV. chairman. Gibson Lumber Co., Albuquerque. New Mexico

Kent Brosh, Crissey Fowler Lumber Co., Colorado Springs, Colorado

Robert Mcllale, Anderson Lr"rmber Co., Pocatello, Idaho

Clayton Carstens. Independent Lumber Co., Grand Junction, Colorado Service on the board or in other leadership positions in the association is ir r alulblc und rewarding experiene e. This is your association. The old saying "You will only gct out of it what you put in" is pertinent.

PLYWOOD & PARTICLEBOARD

(Continued from page 30)

sanded production, at least in the short term.

However, a growth market in sanded plywood is possible in the early 1980s. The homeowner additions and alterations market is the second biggest user of domestic softwood plywood.

Almost half of the plywood that is consumed here is a sanded grade and a lot more would be bought if face quality could be improved.

Overall, there could be measurable growth in sanded production in the next five years if there is increased use of imported face veneers.

Now let's take a look at particle-

board. Records indicate the first commercial particleboard in the United States after World War II was produced by the Southern Box and Lumber Co., Wilmington, North Carolina, in 1945, although the New Wood plant in North Sacramento. Ca., supposedly went into operation about 1944. A limited number of plants were built prior to 1960.

The year 1960 was the beginning of a massive expansion of the U.S. particleboard industry. This expan- sion was due to technological advances and the increased size of the plants. Today, plant sizes range from a rated capacity of 10 million sq. ft., 3/4" basis per year to the massive plant in Dillard, Or., operated by Roseburg Lumber Co., which is rated at 276 million sq. ft. per year also on a 3/4" basis.

Production is marketed in two major areas: the housing industry and the furniture industry. The percentage breakdown of the production is divided approximately 50%, industrial (furniture), 2501, construction (underlayment), l5oi mobile home decking and l0%, specialty or miscellaneous products.

Although there is no generally accepted definition of structural particleboard, it is usually considered to be any particleboard panel whose primary function safely withstands design loads over the expected life of the structure.

The shortage of construction softwood plywood in 1912 and 1973 led to the development of a general purpose structural particleboard. This panel was marketed as a replacement for construction ply-

wood. The construction slowdown in 1974 and 1975 resulted in a decline in the structural particleboard market.

Raw material uncertainty is the key plywood, lumber and particleboard industry issue of 1978, and it will continue that way, in my view, until we can find a fair and equitable solution to the problem.

The prime reason for this demand-supply imbalance is the deplorable underutilization of our abundant national forest timber resource.

A composite panel is now being manufactured in ldaho which consists of an oriented particleboard core with a veneer face and back. This panel competes as 1/2" roof sheathing in the marketplace with the conventional all-veneer panel.

What is more startling is the impact of the Canadian waferboard. a structural particleboard manufactured from aspen which is encroaching on some of plywood's best markets, especially in the upper Midwest.

ln l9l2 plywood's share of the roof deck market was almost 9406. It has dropped to the 8606 previously mentioned, principally due to this competition.

What is being done about it?

Although nothing on the exterior betrays it, a handsome ranchstyle home nestled on a wooded suburban lot north of Atlanta may be a model for the "house of the future. "

Innovative new building materials supplied by Georgia-Pacific for this demonstration home in Marietta, Ga., could play a significant role in solving the nation's timber supply problems.

Built with technical assistance from the U.S. Forest Service and American Plywood Association, the 1800 sq. ft. home boasts such adventuresome featureg as engineered 24" framing, Pfen-wood under-floor heating system and Sturd-l-Floor single panel floor construction.

Most significant of the'unusual elements are the composile building materials. Called "Com-ply," as mentioned previously, composites are formed like a sandwich, with wood veneer faces and backs bonded with phenolic resin to a particleboard core made from such wood residues as chips, shavings and sawdust.

These composite materials are made entirely of Southern pine, a first in the field of Com-ply research.

QUICK QUOTES 1979

(Continued from page 33)

"The Federal Reserve Board is playing "tight money roulette" with the nation's economic recovery."

Earnest A. Becker, Sr., president National Association of Home Builders

"By early 1979, industry-wide sales of solid vinyl siding should be almost twice the volume reported in r97 6."

John W. Belt, Jr., vice president CertainTeed Corp.

"Recent figures indicate that the economy is leveling from hectic growth. This momentum should carry through into early 1979, which looks like a year of high inflation and slow growth as consumers rebuild their financial statements.

"The outlook becomes strikingly more severe if the Federal Reserve Board continues fueling the money supply at a 9-l00lr growth rate. The higher the government props up the economy with artificial stimulants, the deeper it will fall. The day may be postponed, but the drop must occur."

U.S. National Bank of Oregon

"The South and West will continue to grow twice as fast as the North if recent migration trends continue for the rest of this century."

U.S. Census Bureau

"The action of the Federal Reserve Board to raise the discount rate will erase, at least for the time being, the hopes and dreams of millions of young and middleincome people in this country who are trying to buy a home for the first time.

"lt will send mortgage interest rates to an all time high, while housing production willinevitably drop and unemployment will increase."

Vondal S. Gravlee, president/elect National Association of Home Builders

"The cement shortage should ease somewhat the first quarter of 1979."

Bob Hyche, vice president/marketing , Riverside Cement Co.

"A recent survey of 45 senior financial executives of major U.S. nonfinancial firms expect the nation's economy to post a real growth of 3.40/o next year and show an average growth rate of 40lo in 1980."

The Conference Board Research Survev

"We estimate the South will have manufactured some 7.5 billion sq. ft. of plywood this yearwell over a third of the entire industry production. Next year it is predicted that fully 400/o of the nation's plywood will come from the South."

Frank V. Langfitt, Jr., president American Plywood Association

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Remodeling Industry's $t O Billion Quarter

E) ECORD expenditures for resif r dential property maintenance. repairs and improvements in the second quarter of 1978, and estimates of continued heavy spending for the rest of the year, reflect dramatic growth for the remodeling industry, according to the National Home Improvement Council.

Basing its statement on the latest Bureau of the Census figures, NHIC stated that 1978 Anril-Mav-

Western Lumber Value

Spurred by a pressing demand for building products in 1977 matched against an "artificial" timber shortage, lumber production in 11 Western states topped five billion dollars for the first time in history, according to the Western Wood Products Association.

Leading states were all on the West Coast, led by Oregon's production of lumber valued at $1.760.000.000. Calilornia was sec-

June home improvement expenditures amount to $10.7 billion. which at a seasonally adjusted annual rate were an estimated $38.3 billion. Comparable 1977 figures were $9.4 billion and $35.5 billion respectively.

The Council further reported that owners of one-to-four unit housing properties with one unit owner-occupied accounted for $7.6 billion during the period, with resident owners ol single housing units spending the major proportion of that sum.

Outlays by owners of rental properties amounted to $3.1 billion.

Tops $5 Billion

ond with $1,655,000,000, followed by Washington producing $889,000,000.

Together these three states accounted for 8201, of the dollar value of the total Western production.

The estimated wholesale value of the lumber produced was $5.239.200.000. In l9'7 6 the wholesale value was $4,286,300,000. The jump in prices is partly

due to an increase in production from 20.621,000.000 bd. ft. in 1976 to 21.558.000.000 bd. ft. in 1977.

But the big reasons for higher prices were intensive demand for lumber and threat of what lumber producers believe to be an artificial timber shortage that drove up the bidding on stumpage in National Forest lands to new all-time highs during the year.

Lumbermen were pleased about the 1.99 million housing starts in 1977 but remain threatened by RARE II, a study of roadless lands in National Forests. There are over 62 million acres in the study that could become Federal Wilderness and be withdrawn from timber harvesting if special interest groups composed of wilderness activists are successful in their lobbying activities.

Estimated wholesale values for lumber produced in 1l Western states were Arizona, $104,000,000: California/Nevada, $ 1,655,000,0001 Colorado, $5 2,000,0001 Idaho, $459.000,000: Montana, $262.000.000; New Mexico, $59,000,000; Oregon, $1,760,000,000; South Dakota, $32,000,000: Utah, $l 3,000,000; Washington, $889,000,000; and Wyoming, $44.000.000.

The author. Frank Butrick. at a recent convention presenlation of the family-owned business. The round sketch on the blackboard svmbolizes the three fields in which every -president (and president-tobe) must become c0mpetent: technology (everything which makes a timber dealer dilferent from a butcher shop), people man-

agement, and money management. Mr. Butrick is pointinq 0ut one 0f the best ways t0 learn "presidenting-by doing it; how a separate department or small subsidiary, run completely by the successor, is the ideal training ground for the next president of the oarent lirm

How Does Your Company's Nexf President Learn His Job?

by Frank M. Butrick Akron. Ohio

E VERY MAN is more or less a lr teacher at heart. Each of us enjoys the ego satisfaction of showing others, of advising, of putting our thoughts and ideas into other minds. And every businessman with a young son plans on teaching his boy what he thinks he has learned about all the great mysteries of life: about women. business, politics-and how to grade lumber or display carpenter's tools, or what have you. I hope this is normal; it's too prevalent (and satisfying) to be abnormal.

But is it a good idea? George Bernard Shaw once observed. "He who can does: he who cannot, teaches." The opposite side of this coin would be. "He who can do cannot teach." Of course. Shaw was

a famous cynic-but was he not also a realist?

Can you teach business methods, how you run your business, how it should be run (you think), and how management should change with time and as the firm grows? And if you cannot do this, then who can teach your son-who can show him how to become a president? For that matter, can presidenting be taught?

The commonest reaction to these questions is, "l'll do whatever teaching is necessary-where else can my son learn to run my business ? "

So most owners' sons play at work in the business during summer vacations, go to college, perhaps back for an MBA, and finally arrive ready to step in and "learn from dad." With the emotion stripped aside, does that really make much sense? "Dad" doesn't need a student-he needs help. He is much too busy to do a thought- ful, well-organized teaching job. Look at how it works out in practice:

CASE HISTORY NO. I

Major midwest home-improvement center with three stores. The father, now in his late 60s, has

become wealthy and a leading community citizen, well-known for his civic and charitable activities. A man of boundless energy, he heads up a half dozen committees, two fraternal lodges, is director of a bank, and a number of small businesses-yet puts in a 1O-hour day at work. He owns a yacht but charters it out because he (realistically) has no time for vacations and similar frivolities.

His son is almost 50-and has worked for his father, full time, for 28 years! By now he not only knows the business, and his father's way of doing things, but he has become steeped in it. Unfortunately, as is frequently the case with such a strong-willed father, the son merely does what and how he is told.

After three decades of "experience", the son knows all he needs to know-except how to think for himself, or to be a president. He knows nothing about meaningful responsiblity, idea generation. venture management, risk taking, or decision making. He has not been permitted mistakes-so he has never had the chance to learn from theml he has never known the pleasure of a good decision nor the educational value of a wrong one.

He was not taught by his father-he was drilled. He has become a professional second fiddle.

OBSERVATION:

This is a bad situation. carried to the ultimate. Eventually, the son will doubtless become president, and be utterly unprepared for the responsibilities of the position. Unless the firm runs itself, the son would appear to have only three choices: First, try to find a consultant, advisor, or director who could guide him in learning the responsibilities and decision-making which a president must know. Second, resign and let the fire-ball grandson take over. Third. sellthe firm. Whatever the future of this firm, the father has come perilously close to wasting his son's entire life.

CASE HISTORY NO.2

A similar beginning, but here the father let the son 'try out' in the various departments, getting a smattering of each, and then select the area which he liked best. The firm is a lumber mill and dealer, working with contractors and the (Please turn to page 63)

Call (707) 894-3362 or call toll free

Northern California

(800) 862-4668.

AllCalifornia (800) 862-4994 R0uNlf

"We've got an inventory that's growing like $azy, . both green and dry including pailings, fencing and shakes. Plus whitewood lumber, plywood and particleboard."

There's only one reason lvhy this disabledvet cart't work. Youwort'tlethim.

Unfoftunately, there are quite a f'ew businessmen who are a little hesitant about hiring disabled veterans. Because they're just not sure whether these men can handle a job. And whether they won't demand special privileges once they get one.

Well, we at the National Alliance of Businessmen can assure you that disabled veterans can handle most jobs as well as anyone else, if not better.

And we can assure you, too, that privileges or pity are the last things they'll have on their minds.

Not because we think disabled veterans are mature, experienced, and dedicated individuals.

And nbt because we think disabled veterans are skilled and trained to handle the kinds ofjobs that you can give them.

But because a recent survey by the DuPont Co mpany showed that 91 7o of the disabled vets they hired rated average or above average in job performance. And because 93% of the disabled vets they hired rated average or above average in job stability.

So give a disabled vet a chance, by giving him a job.

A man who's able, mature, and experienced should end up on the payroll.

Not the welfare roll.

The way to get this country working is to get people working. So if you have a job to give, call the National Alliance of Businessmen.

Help Americq work

TRAINING PRESIDENTS

(Continued from page 61)

son took over the sales end. He has been quite successful. and, at 42, has developed into a fine salesman.

Unfortunately. however, the father is about ready to retire and it has just begun to sink in that the son ean sell lumber-but has only a vagu'e idea about how to run a timber business. A bigger firm might have developed people he could lean on-strong manufacturing and estimating departments under the father-or the son might have become executive v.p., learning to work with all the departments. But this did frot happen. In a sense, the son was not taught at all, he was pushed into sales (which the father did not like) or else he moved toward sales work to obtain independence.

Today he knows next to nothing about the business as such.

OBSERVATION:

Like our first example, this father is a doer. and either not interested in teaching or incapable of doing it. The son is a self-taught sales manager. Fine as such. but a bad risk when he takes over total management. Trying to learn the

overall business will be hazardous at best. Not impossible, of course, but the firm will have to be very solid

Could Your Daughter Be the Next President of Your Business?

T HE LADIES have always been I at home in the privately-owned business. Beyond those who work in the office. there is always the occasional wife or daughter who is a toolmaker or truck driver * or winds up running a stamPing Plant or a packing firm.

So if your daughter wants to run your business some day, will take the time to prepare herself for the task, and is willing to accept the long hours, hard work, and resPonsibility involvedthen why not?

The key question is does Your daughter really wantto run the business, enough to accept the imPact of that decision on her life. And if so, for how longwill she want to run it? There is a great deal of noise about sex discrimination, but what it really boils down to is this:

A woman's place is in the home il that is where she w'ants to be. If she warls to be in a business, then

to survive a couple years of his amateur management. His best bet would be to sell

(Please turn to page 9 1 )

that is her place.

Of course, if your daughter marries and becomes a mother, her children and her work interfere with each other. But still, a few pregnancies do , not preclude a woman working in a comPany, nor should it prevent her heading it up. Between nursemaids and nurserY schools and day help, she can work full time, virtually the same as a man.

Ironically, only her husband can prevent her being a candidate for your successorl if she marries a career executive with a large firm, or a military officer, and he is transferred to another location. she will go with him. So look to your son-in-law; if he will stay Put, Your daughter could be your successor.

The only real difference between an ambitious, interested daughter and an ambitious interested son is that you and she will ProbablY get along together better.

So if your daughter wants into your business, hold the door wide open.

GLOBE

GLOBE

Greg Chase has joined the Wickes operation at Wilsonville, Or.

David A. Payne is now credit mgr for National Cellulose Coro.

Dave Dover, Louise Grani and !Iarilyn Simmons have joined Wysong Wood Products, Eugene, Or.

Ann Wells, Simpson Timber Co., Seatle, Wa., is back from a well-earned Hawaii vacation.

Byron L. "Barney" Foreman, has retired from the Western Wood Products Assn., Portland. Or.. after 2l years.

Adolph "Skip" Essigmann is the new Los Angeles regional inspector for the Hardwood Plywood Mfgrs. Assn.

Ian Martin is the new mer. of the technical div. of the Califo;nia Redwood Assn., San Francisco. Ca.

Donald H. Slocum is new v.p. of pro- duct development at Masonite Corp.

Anthony G. Skorupski has joined the American Building Contractors Assn., Los Angeles, as exec. sec.

Steve Ballard is new lumber sales manager of Georgia-Pacific at San Jose, Ca.

Chuck Keesling is now moulding & millwork mgr. at Bendix Forest Products, Newark, Ca.

Bill Strauch is employed as a sales trainee at Scarboroush Lumber & Bldg. Supply. Scort V-alley, Ca.

Gil Sissons. Jr.. is now in sales with Preston Lumber Co., Cloverdale, Ca.

James A. Fechner has been promoted to group exec. for all Bendix Forest Products Corp. manufacturing operations.

Edward Baltutat has joined Hampton Industrial Forest Products, Tigard, Or.. as a trader.

Larry D. Nelson has been named supt. of Union Pacific Railroad's Ca. division, Los Angeles.

David J. Primuth, 40, has assumed the post of pres. at Wickes Corp.. San Diego, Ca.

Bill Evans, Fallbrook Lumber Co., Fallbrook, Ca., has returned to his desk after a trip to Fort Bragg and Scotia, Ca.

Betty J. Barker is the new corp. controller of Bendix Forest Pioducts Corp., San Francisco, Ca.

Phil Dodson and Dwight Hayes are now on the sales staff of All-Coast Forest Products, Chino, Ca.

(ieorge Cheek, formerly exec. v.p. of the American Forest Institute, has joined Potlatch as senior v.p. of public affairs.

Ted Getsiv, previously with Lumber Specialties, is now with Plvwood Components. Albany, Or.

Stere Buitenveld, Owen McKannay, Ed Williams, and George Winter are new on the trading staff of Raintree Lumber Co.. Seattle. Wa. Vern May is heading up Raintree's new branch office in Redding, Ca.

Ralph Boshion has been named mgr. of Pearson Lumber Co., Pleasant Hill, Ca.

Bob Matthies, Simpson Building Sup- ply, Santa Clara, Ca., and wife Nancy, welcome a 7 lb. 7 oz. baby daughter, Sandy, into their home.

Dale Downer is mgr. and Larry Cromwell and Larry Miller join him at the new Boise, Id. branch of Arthur A. Pozzi Co., Portland, Or.

Nick Nicholson is now millwork dept. sales manager at D. G. Shelrer Pioducts' Sacramento. Ca. div. New in sales are Lew McDonald and Doug Westlake.

Rich "Scotty" Scott is back on the trading staff at Inland Lumber Co.. Colton, Ca.

DISTRIBUTION IS OUR GAME

But, we do much moret

In addition to providing the normal distribution functions of salesmen service calls, warehousing, trucking, credit and cataloging, PGL goes a few steps lurtherin the area of providing the following:

o ADVERTTSTNG TABLoTDS

CO-OP ADVERTISING

I PRODUCT MEETINGS

SPECIAL SALE PROMOTIONS

o IN-STORE PRODUCT

,

, DEMONSTRATIONS

William J. Monahan, David H. Rollason, and Christine Youngman have joined the trading staff of Merrill Lynch Wood Markets, Inc., Portland, Or.

George Foster is the new mgr of corp. communications for the Potlatch Corp.

Dennis Betts has been promoted to senior buyer lor Bendix Forest Products Corp.'s distribution div. buying office in Stockton, Ca.

Jim Summerlin, Sumwood, Inc., Los Angeles, Ca., is back from a buying trip to the Orient.

Dave Baskins, the son of Sam Baskins, sales mgr. for LouisianaPacific, Red Bluff, Ca., recently won $24,000 on the tv game show "High Rollers." He plans to use the money to get on the pro golf tour.

Robert Spry is the new exec. v.p. and gen. mgr. of Parr Lumber, Chino, Ca., according to Pete Parrella, pres.

Gene Courchaine, Bendix Forest Products, Cerritos, Ca., is back from a Caribbean cruise.

C.R. "Charley" Batten has resigned from the California Forest Protective Assn. to do freelance writing.

Gene Dunbar is Bendix Forest Products'new redwood and cedar product mgr. and Bruce Kenney is moulding and millwork product mgr. for the distribution div.

Art Gutzeit is now in millwork sales lor The Nikkel Coro.. Sacramento.

Sally Jean Hasty, 5 lbs, 14 oz., was born Sept. 26, 1918 to Mary and Hap Hasty, Schmidbauer Lumber Co., Eureka, Ca.

Clint Bower, Mariners Forest Products, Santa Ana, Ca., is back from a Chicago sales safari.

Ted Russell is the new gen. mgr. olthe Tustin, Ca. yard for Inland Lumber Co. John Lowe is the new gen mgr. of Inland's Woodland, Ca., facility.

Frank V. Langfitt, Jr. has been named senior v.p. for GeorgiaPacific's bldg. products div. and Stanley S. Dennison, senior v.p. for the bldg. mtls. distribution div. "Woody" Anderson, who recently sold his Woody's Olympia Lumber Center, Olympia, Wa., is newly elected as the County Commissioner of Thurston County.

Clyde Dickinson and Richard Wilber, both long-time members of the American Plywood Assn.'s quality services div.. have retired.

Alfred M. Sperry has been named senior v.p.-administration for Lone Star Industries, and F. Eugene Purcell is the new senior v.p.-public affairs, according to James E. Stewart, chairman, pres. and chief exec. officer.

Vaughan Justus, Justus Lumber Sales, Albuquerque, N.M., was recently in San Francisco as a national delegate to an Easter Seal meeting. He's a past N.M. state pres.

Cordes Langley, Redwood Coast Lumber Co.. Ukiah, Ca.. is back f,rom a business trip to Guam, Manilla (complete with typhoon), Taiwan (another typhoon) Hong Kong, Tokyo and Honolulu.

Ed Fountain, Jr., Ed Fountain Lumber Co., Los Angeles, has been chosen chairman of the Lumber Employers Council. George Ryan, Delaney Sash and Door, and Miles Butterfield, United Wholesale Lumber have also been named to the council.

John Enright, Union City, Ca., div. mgr. of J.E. Higgins Lumber, is back from an 18 day Ireland vacation to the land of his ancestors.

"Mac" Mclnelly is back at Manke Lumber, Tacoma, Wa., after a So. Ca. business trip.

Rick Kellso, Medford Corp., Medford, Or., got in a recent North Carolina business trip.

Don Philips, Philips Lumber Sales, Thousand Oaks, Ca., & his wife, Florence, celebrated their 40th wedding anniversary, Dec. 7, by spend- ing two weeks at Hana, Maui, Hawaii.

PERSONALS

(Continue(l from previous page)

Arthur C. Hall has been named to Wickes's newly created job of v.p.operations, San Diego.

William G. Frohnmayer js now in charge of Pope & Talbot's new fibre resource management position.

Gilbert Emory, Welco Lumber, Marysville, Wa., is the new pres. of the Western Red Cedar Lumber Assn. Other new officers: v.p., K.D. Bradley, McDonald Cedar Products, Ft. Langley, B.C.; treas., James Ingram, E.C. Miller Cedar Lumber Co.. Aberdeen. Wa. Robert Hunt was re-elected sec.-mgr.

"Bud" Baker, Baker Hardwood, San Diego, was recently in S.F. for the American Parquet Assn. meet.

Bruce E. Lyons is now director, quality services for the American Plywood Assn.; John D. Rose replaces him as mgr. of the technical services division's applied research dept.

Gordon D. Wilson is the new pres. of the Federal Timber Purchasers Assn.; v.p. is James S. Whitney; sec., Gary I'. Tucker; treas., C.D. Oughl and exec. v.p., James R. Craine.

Ron Hodges has joined Bendix Forest Products, Albuquerque.

Doug Brown is a new buyer for the Oregon-McKenzie Lumber Co., Eugene, Or.

Neal Heflin is now director of marketing lbr the Wood Moulding and Millwork Producers, Portland.

Charles Reynolds is new to sales at Cariboo Pacific's h,ugene, Or.loffice.

Don Mitchell is now sales mgr.-manufacturing for Bendix Forest Products, Stockton, Ca. A new panel products dept. is headed by Charles Compton.

Richard Snyder has resigned as exec. v.p. from the National Lumber and Building Material Dealers Assn. to manage the Asphalt Roofing Mfgrs. Assn.

Rick Wilson is now in sales for Portland's Penn Paci{lc Lumber.

Stuart Robertson and "Red" Davison are new traders at National Forest Products Co., Vancouver, Wa.

Bob Reid, Sr., Reid & Wright, Inc., Arcata, Ca., is back at the Maui, Hawaii office till June. He and Bob Jr., also took in the NAWLA Seminar at Seattle.

John Hodge is the new operations mgr. lor South Bay Redwood, Orange, Ca. He had been with KimberlyClark, Anderson, Ca. Harold M. Frodsham, chairman of the board, is back frclm a recent South America trip.

Paul Cloud is new to domestic and import trading at W.C. Stripp Lumber, Seattle.

Jerrl R. Burke has been appointed resources director for Southwest Forest lndustries'Az. & N.M. oDerations.

Thol's How lt Goes!

Fdon't say

HARDWOOD (Continued from page 30) properties chart, manufacturing information and illustrations of beautiful wood products.

First printed in 1955, the $5 book incorporates many new marketable species which have come onto the scene in recent years and eliminates a number of pre-

viously listed species no longer available.

Addition of the mobile exhibit to the special promotion program conducted by Charles H. "Chuck" White also represents a big forward stride. The exhibit derives its name, Selectorama Showroom, from the book described above. Housed in a 30' x 8' custom-built trailer, the traveling showroom demonstrates the unique beauty and appeal of character marked hardwoods. It is an all-weather unit, being equipped with heating for cold weather showings and air-conditioning for summer displays.

The showroom made a highly successful debut at the International Woodworking Machinery and Furniture Supply Fair at Louisville, Ky., in late September, then scored high marks again a few days later at a seminar for the Grand Rapids (Mi.) Furniture Designers Association.

White, based in High Point, plans to take the showroom on the road frequently in 1979. Audiences to be reached include furniture and finish manufacturers, design centers, home shows and buyers employed by large retail furniture dealers.

Through October White also had called on 124 furniture manufacturers, veneer manufacturers, face and plywood manufacturers and chemical coating producers, spreading the wood message for lumber and veneer producers.

As usual. the Association conducted the semi-annual surveys of offerings at the Southern Furniture Market as a service to the entire furniture industry.

A third survey completed should be of considerable interest to gunstock manufacturers and the entire firearms industry. It was a poll of preferences and opinions among the nation's 5,000 retail gun dealers. A report on this study is under preparation at this writing and will be available to interested persons on request without charge.

For the twelfth consecutive year the Association's forestry program carried the hardwood forestry story to private landowners. Highlights of the program were television and radio messages, a newsletter to a mailing list of 8,000, special presentations and distribution of more than 40,000 pieces of literature on forest management.

The Association's seed collection program, now in its 47th year, registered a near-record performance.

All soft'wood species-covering the Pacific Southwest with our trucks

P. O. Box 326, Rancho Cucamonga, Ca 91739

NO POSTAGE STAMP NECESSARY IF MAILED IN THE UNITED STATES

POSTAGE WILL BE PA]D BY

RR TUNNEL BEING REPAIRED

Heavy equipment is being moved into a remote area of California's Trinity County for use in rebuilding a Northwestern Pacific Railroad tunnel damaged by fire three months ago.

A contract has been signed with MorrisonKnudsen, an international construction and engineering firm, for the multi-million dollar repair job, the NWP said.

"Considering the logistics of moving large equipment to the area," according to D. K. McNear, president of the NWP and its parent company, Southern Pacific Transportation Co., "work could begin at the tunnel by mid-December."

M-K estimates it will take three months, with two 10-hour shifts working six days a week from each end of the tunnel, to repair the damaged sections of the 4,314-foot structure.

Caved-in rock and timber have blocked about 1,400 feet and fire has damaged an additional 700 feet of the south end of Tunnel 27 , located in the Eel River Canyon just north of Island Mountain and about 90 miles south of Eureka.

The blaze was first reported shortly after noon on September 6, by an NWP mechanic who was working nearby. Cause of the fire is unknown. NWP spent approximately $1.2 million fighting the fire.

Last month railroad representatives advised NWP customers in Humboldt County that it would be several months before the line can be reopened and they suggested alternate plans be adopted for moving freight.

McNear said NWP and Southern Pacific petitioned the Interstate Commerce Commission on September 8, to provide reduced freight rates for shippers affected by the tunnel fire.

Under the petition, an allowance is deducted from applicable freight charges for shippers and receivers who must send freight by truck to load or unload on the railroad at either NWP stations from Willits south, or on the SP at Anderson, Girvan, Kett or Redding.

The Arcata & Mad River Railroad, a short line carrier connecting with the NWP at Korblex (near Arcata), concurred in the rate reduction request. The ICC approved the request September 14.

tog

WHOLESALE DISTRIBqTORS

. Imported and domestic products

Hardwoods and softvyoods

. hoprietarydrykilns

Mouldings and dowels

Custommilling

Ptywood, siding and paneling

. Particle board. hardboard and MDF

Custom coating

Flooring

Glues. stains and finishes

DISTRIBqTION WAREHOqSES

RenoDlvlslon SeoFnnclccol!ftdtlon 250Wolverine luay, 99Bayshore Blvd., P.O.Box22O4 P.O.

SrcnmntoDlvlslon

An all-wood wonder

I T'S the biggest roller coaster I the world has ever known. And it's all wood.

High as a l2-story building, with twin parallel tracks tumbling over a l-314-mlle course, the $6 million structure, aptly dubbed Colossus, recently opened at Magic Mountain, an amusement park just north of Los Angeles.

The lumber was suPPlied bY KoPpers Co., Inc., which also Pressure treated the material, using the "Cellon" process, for enduring protection against decay and insect attack.

Choice of wood as a construction material - 1,209,687 board feet of select, virtually hand-chosen lumberwas a painstakingly explored planning decision.

Story at a Glance

Wood was chosen by the designers as the only material that could impart the "Personality" required for the world's largest, longest, highest and fastest roller coaster.

"Unlike most amusement rides," notes Terry E. Van Gorder, President of the 2}O-aqe fun center, "a roller coaster seems capable of developing a distinctive personality of its own.

"Wood contributes importantly to this elusive identity facet in that, with its natural resiliency, it introduces precisely the degree of elastic sway that transforms a ride into a unique and memorable experience'"

It uses almost twice the amount of wood of any other roller coaster ever built.

Incorporating virtually every sophisticated refinement ever discovered about roller coasters and wood, the highest point on the structure is 125', and the first steep drop, tilted at an angle of 55 degrees, is ll5'. Still another descent is 105'.

Passenger coaches exceed 60 miles an hour, creating for a total of I I times, a lighter-than-air feeling of weightlessness under a maximum gravity force of 3.23.

With its dual set of tracks, Colossus becomes the first roller coaster ever to carry multiple coach sections, all going at once, propelling guests in a side-bv-side race to the finish.

Att W000, world's biggest roller coaster, at Southern California's Magic Mountain, is 1,608'lons, 125'hish.

D0UBtE-DIPPER, Pasenger coaches rocket over 9,203 feet of track in 3 min., 30 sec. (more than 60 miles an hour) ride is world's largest, longest, highest and fastest roller c0aster.

(Continued from page 1g)

.Med.lbra Corp.is building a $3 million manufacruring plint at While City, O_1 for-iti Setpty Products and Sierra Wood pio_ ducts operations; Medco's Dia_ mond Industries div. plans a !ew center near Salem, Or.,. Golding Lumber Saiis'.

Westminstel, Ca., is celebrating its lst year in business.

Pope & Talbot has announced a l0-year growth program that rnctucles new and enlarged wood products plants, tim-ber acqulsttlons and major invest_ ments in pulp and paper. Tacoma Narrows Lum-

ber.Co., primarily a Dougfir and cedar- mill, has permanently closed its Steilacoom mill. .

Ll/eye.r h a e u se r, Ge o rg ia - pa c iJi c and Willamette IndusTries hive been .found guitty in U.S. district court of charging false freieht rates; the gov. said freight raies were based on shipping from Portland, Or.. wlieth-er the ptywood was in fact shipped from there or elsewhere. . it e companies are separately appeal- tng the verdict.

. A nationwide freight rate increase to go into effec-l his mo. rs. Detng sought by the RRs, wh ich also plan to ask for rncreased demurrage charges eff. Feb. . Empire pictJic Ind"ustries, Tigard, Or., intends to build a door & door frame plant in Dillard..

Aaron's Home Center in Bakersfield was recently hit by a multi-million dollar fiie as was

Bakers,field Sandstone, . arson is suspected in both cases. . . Hayward Lumber in Lancaster, Ca., has also been destroyed by fire...

Coopers (part of Lone Star Industries) has opened a new retail unit at Fox Hills, in Culver City, Ca.; they plan to open a new Oceanside,Ca.,store in Feb./Mar. . Eagle Building Products has a new Glendale (Phoenix) Az., warehouse.

Louisiana-Pacly'c expects to complete rebuilding of its main

office at Samoa, Ca., in about 6 mos.; it was severely damaged in a $ I .5 million fire last mo. . . Trus Joist has opened a new manufacturing plant in Junction City, Or.

Next month's National Housewares Exhibit, Chicago, has booked a record |,827 exhibitors; show will be the biggest in the National Housewares Manufacturers Assn.'s 40-year history. the National Wood' work Manu.facturers Assn. has moved to new Hq. near Chicago's O'Hare Airport.

NORTHERN CAUFORNIA

George Kovacovich

Dolores Kovacovich

Gil Sissons

Bill Dovle

Marlys Southard

Elaine Robinson

Art Bond

Kaiser Aluminum & Chemi' cal's mobile home group has changed its name to Shelter Technology Operation or "Sheltec".. the household./urniture industry expects '78 to be a record year, l0o/o over '7'1 , guesses are that '79 will equal this vear's $8.6 billion in business.

MERCHANT ADS GET RESU LTS!

SOUTHERN CAUFORNIA

Roger Stainbrook

Mel Prince

Larry Taylor

Vera Osuna

THE BEST OF HOLIDAY GREETINGS FROM US ALL

KN@LLW@@D GORP@RAIIO@N

118 E. Airport Dr. Suite 203 San Bernardino, Ca. 92408 (7r4) s88-r495

Wence hwbll' Dirdtiox lahtlr arrd urbheo

217 Exchange Ave. (P.O. Box 758) Healdsburg, Ca.9544a (707) 433-693r

Searoro Gwili4o h thue diltd&td!,t6 a*il warulwhr,wlt ai orur t;ar;bo' pudtrcto

American Int'l Forest Prods. Forestglen Lumber Co.

Boise Cascade Corporation

Fresno Pallet Inc.

Bright Vood Co4rorarion G. H. Foster, Inc.

Cal Forest Lumber Co.

California Builders Supply

Caradeo

Georgia Pacilic Corp.

Gilbert Forest Products

Hexberg Lumber Sales

Nickerson Lumber & Plywood

North Pacific Lumber Co.

Olympic Inilustries

Southwestern Sales

Special Products of Oregon

Weber Plywood-

Oregon Cutstock & Mldg. Wickiup Forest Products

Pacific Industrial Lumber Prods.

Path FinderForest Products

Cascade Wood Products High Sierra Lumber Sales Arthur A. Pozzi

D. G. Shelter Products

Dorris Lumber & Moulding

Imperial Wood Products

Perfect Plank

Marquart'Wolfe Lumber Co. Potlatch Corporation

Eagle Forest Products Medford Moulding P.S.F., lnc.

Ed Fountain Lumber Co.

Mt. Taylor Millwork Raintree Lumber r

l\auonal DoIIw(X)o

NationalSoftwood

SouthwestForestlndustries

Douthwest loresl lndustnes I OrjAL

NEW PRODUGTS

and selected sales aids

Acrylic Batch Accessories

The Prisma Collection. an imported grouping of contempora.ry-styled acrylic bath accessories, is a home decorating line manulactured by Caroma of Australia.

Available from Ajax Hardware, Los Angeles, the collection consists of a pivoting wall mirror, toothbrush/ unbreakable tumbler holder, soap dish, tissue holder, bathroom shelf,' towei bar and garment hook. Designed for lasting beauty, the line adapts easily to a variety of interior motifs. The grace- ful round wall mirror and handv

storage shelf represent a broadening of product scope for Ajax.

The translucent pieces come in two colors: honey with gold mounting brackets and smoke with ch rome brackets.

The accessories are packaged and will be available on a free-standine merchandiser. The line complements i second Australian line. Bath Mates. also being marketed by Ajax, plus four bath accessory groupings manufactured by the company to give a large choice of products covering a complete pnce range.

New Harmonic lll Panelinq

New Harmonic lll paneling f6m Georgia-Pacific is an upbeat combination of three favorite woodgrains, designed to be in tune with any setting.

Oak, ash and pecan woodgrain prints alternate in six random planks per panel, creating a subtle but delighttul mix. Just as Americans are blendine their favorite styles of furnishings ii

one room, Harmonic III blends three popular woods in one beautiful panel. Printed and embossed to highlight the natural characteristics of each wood, the panels have a realistic textured look with a durable eloss finish. Three wood shades. A trdpical hardwood plywood paneling, it comes in standard 4'x8' sheets, 5/32" or l/4" thick.

Metric Measuring Tools

Four metric/English in 2M/6' lengths and three 2M all-metric folding wood rules have been introduced bv Lufkin, expanding its metrification measuring tools line to more than 85 ltems.

The new models include all-metric and metric-English Red End rules, a Two-Way all metric, metric and metricEnglish Home Shop styles, and a metric-decimal Engineers Red End. Each features embedded markings protected by a clear epoxy coating with brass plated lock joints to eliminate end play and retain accuracy.

l OOo/o Phone Security

Telok, is a new key-locking security device for use on desktop dial or pushbutton phones that provides 1000/o security of unattended phones.

When a Telok equipped desktop phone is left unattended, the locking bracket is swung down and locked with a key; this holds the plungers down, effectively keeping the phone free from unauthorized answering or calling-out. Only the Telok-keyholder can unlock the device, and unlike other phone locks, Telok does not have to be removed from the phone to resume use.

The security device consists of two parts: ( I ) a locking plate that mounts to the "shelfi' of the receiver-rest on desktop phones, and (2) a clamping bracket that holds the locking plate permanently in place. Complete installation is simple and quick, usually less than 5-minutes. No drilling is required, and the only tool used is a socket wrench that's included in the carded package.

Telok security devices are made of 18-gauge steel and nickel-plated for long-lasting durability. They are priced from $8.95.

Gliding Door Features

Andersen's Perma-Shield Glidine

Door-ll is a new low maintenance elidl ing door with dramatically imprdved energy conservation, security and maintenance features.

The vinyl-sheathed wood door is available in nominal 6', 8', 9', and l2'

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Decomber, 1978

sizes, plus a special size for remodeling and smaller openings, smaller than the 6'door.

All told, there are 35 design improvements in the new door and double-pane safety insulating glass is standard.

The company claims their new gliding door represents the most extensive redesign ofthe product since the thenrevolutionary Perma-Shield concept was introduced in 1966.

Retrofit Windows

Season-all's new circle top retrofit window was specifically designed to exactly fit existing openings without modifying the wall or appearance of the building, and to provide both upper and lower operating sashes.

New Nail Stopper

The Simpson Co. has a new StrongTie nail stopper, a protective plate designed to deflect nails from points where electricial conduit, water piping, or other utility lines pass through studs and framework.

The nail stopper @ l/4" x 1 l/2", an optimum size to protect a 2" x 4") is available in either 20-gauge galvanized steel or l6-gauge steel that meets the requirements of the National Electrical Code. Both are packed in cartons of I 50.

It needs only to be tapped in place because of its especially featured prongs. No nails are necessary, thus it ,is easy to remove or replace.

SuperSteel Tool Line

A full line o[ more than 50 types and sizes of striking tools under the SuperSteel label has been introduced by Vaughan & Bushnell.

Designed for the discriminating handyman, this superb line of tools includes curved and straight claw hammers, ball pein and blacksmith hammers, soft-face and tack hammers, hatches and axes.

Differing from the Vaughan Professional line only in details of finishing and polish, the SuperSteel line offers high quality at an exceptionally attractive price.

New Bifold Doors

Slimfold Mfg. Inc., originator of the bifold door, has introduced a new door and a new color.

The new door, the Mirror Combination, offers two decorator and two mirror panels.

The window features block and tackle type sash balances, hollow extruded sash members, marine-type vinyl wrap around glazing, double weatherstripping in vertical sash members, sill and frame header, heavy-duty latches, special nylon sash cams, beautiful Electrocote color, and spring loaded alignment clips to further simplify installation.

New White Weatherstrip

A new line of white powder-coated Jamb-up weatherstrip and the complementing DV-l Door Bottom is by Macklanburg Duncan Co. It offers energy-saving weatherstrip protection around doors with the added convenience of a super-durable finish which doesn't require painting.

The white soft gloss finish is particularly appropriate for homes with white trim and the no-chip edging is always neat and can be easily cleaned.

Jamb-up door weatherstrip and DVI Door Bottom are available in sizes to fit standard 36" doors.

The new color, Cafe Brown, can be had in all bifold door styles as well as the traditional Windsor and Navajo White.

Self -Filling Humidifiers

Homeowners can now end the constant chore of hand-filling their console humidifiers with a new do-it-yourself kit from Comfort Enterprises. The kit, which fits all major brand name humidifiers, is called "Humidify Without Buckets."

It converts console humidifiers into automatic water-fill units. No special tools are required, and installation takes less than one hour.

With automatic filling, humidifiers never run dry. And, because the water level is maintained at a constantly full state, algae and odor build-up are drastically reduced.

Comfort EnterPrises also makes "Good-Bye-Dry," a central home humidifier designed for d-i-y installation in forced warm air heating systems.

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"EtEnGY ttflIG Center" display by Macklanburg-Duncan Co. is 9' long, has additional units that can be turned into a 15'display. Included are door and window

weatherstripping, foam tapes, thresholds and door b0ttoms. Redesigned packaging is color coded for quick identilication and restocking.

Con-Tact for Spring '79

The beauty of time-tested Con-Tact Brand Self-Adhesive wall coverings is that they go on like a breeze. stay-put like a dream, and sponge off like a baby.

The six new high-fashion patterns join the over 150 available patterns.

All are fully backed with rhat miracle worker, the A-21 System, Con-Tact Brand's alone, which permits one to peel off and re-press as one works.

The patterns are packed one 25 yd. roll (18" wide), ofeach design to a carton, called the C-97 assortment. Carton weight is approximately 32 pounds.

Included in each C-97 assortment is a reproducible newspaper ad slick with a $15 refundable certificate towards the ad, and a new Con-Tact Brand pattern display header picturing rhe full llne.

E Z Paintr Stacker

An easy-to-assemble, compact, floor stacker display for Stroke of Genius painting pad kits has been introduced by E Z Paintr.

It holds 24 painting kits and uses only 2-1/2 sq. ft. ol floor space. Each painting kit includes a paint tray, painting pad and a mini painting pad lor small. hard-to-reach areas.

Drawer Glide Svstem

Delta Industries -has a uniquelv designed drawer glide system rtrai ttri: company claims saves up to 75oi in initial costs, plus substantial savings in labor.

4 on the Floor Plan

Commodore Vanities is oflerins a unique sales program lor new dealers. Dealers get a display package of 4 popular Commodore cultured marble vanities, prepriced to create profits. The vanities will sell in 30 davs. or Commoclore will take them back and pick up the freight charges. There is no risk or obligation whatsoever. The reason for this offer is the fact that Commodore is America's fastest selling vanity line, says the firm.

The package consists of two 1 7" x

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20" and two 19" by 25" vanities, in both white and walnut finishes. Dealers also get an eflective point of sales display which sells the complete line.

BgLu" ln Elegance/Energy

wnerever doors must mect ltre codes, the Benchmark door group answers with handsome styles, energysaving insulation, and noise-mulfling qualities, the company says.

Builders concerned with fire safetv can select from four Benchmarl models-all carrying the affidavit 1 1/2 hour "B" label as standard when used with steel lrames. Also offered are 450' heat rise "B" label versions of the same models.

To fill architectural styling needs, the Benchmark group includes three models with deep-embossed panels on both sides: the Williamsburg, rhe Chateau, and the Cordoba. Benchmark doors poineered the "sculptured steel" look with a special deep drawing process that creates details of lully raised panels on a single sheet ol steel, with no applied trim or moldings.

The single, cold rolled steel, enameled channel insures a nrecision fit. and patented Delra Glide eliminates drawer side play. The system is said to be maintenance free, with high density polyethelene for sure slide and noiseless operation. There is also a mouldedin positive stop with a manual release leatu re.

Labor savings are created by the pre-punched channel-available in standard or custom lengths-which accepts either screw or staple fastenings. One size glide fits all sizes of drawers.

lnsulation In a Can

The CertainTeed Corp.'s polyurelhane insulating foam in a can is suitable for "winterizing" or "summerizing" all kinds of buildings and vehicles.

The user can fill gaps around doors, windows, foundations and walls, or pipes and ducts to seal air leaks. Called CertainSeal, the foam becomes semirigid and water-repellent and dries tack-free in 20 minutes. It can be cut, shaped and covered with conventional paints and plasters. One inch of CertainSeal is rated at five on the R-factor scale.

New Energy Fire-place

A new energy-elltclent llrePlace combining outside air for combustion with internal forced-air heat circulation and glass doors has been introduced by Heatilator Fireplace Div. of Vega Industries, Inc.

The new Energy Pack fireplace is the most energy-efficient fireplace ever developed by Heatilator.

It features a patented heat exchanger to heat room air and two fan kits for forced-air heat circulation into one or two rooms in the home.

Outside air for combustion can be added with the optional No. ll40 outside air kit, which ducts air from outside the home into both sides of the firebox. The outside air ducts are independent of the chimney, and the continual draft created by the fire prevents smoke from backing up into the intake ducts.

Adjustable dampers on the outside air vents, controlled from both sides of the hearth inside ihe home. allow the homeowner to regulate the amount ol outside air for most efficient combustion. When closed, the dampers create an air-tight seal to keep cold air out when the fireplace is not in use.

Circular Saw Blades

Circular saw blades with stronglY bonded carbide tips have been introduced by New England Carbide, a division of the Wallace Murray Corp.

Newcarb Carbide Tipped Circular Saw Blades feature carbide tips that are fused-on to create a stronger bond than brazing, thus reducing the chance of lost tips. They feature a set tooth design for precise on-line sawing, and last up to 10 times longer than conventional steel blades. They are available in combination (rip and cross-cut), cross-cut, and eight tooth styles, from $10.95 to $36.95 retail.

Designed for portable, bench, and radial arm saws, the saw blades range in diameter from 6 1/2" to 12" and are available with l/2", 5/8", and 3/4" round and diamond-shaped arbor holes. They are ideal for cutting hardwood, softwood, plastic, fiberglass, laminates. wallboard, chipboard, flooring, aluminum, and brass.

New Multi-Purpose Enamel

A new multi-purpose industrial enamel featuring easier application, improved hiding, and an expanded color range has been developed by The Sherwin-Williams Co.

Available in 1,223 colors, the enamel is ideal lor use on interior and exterior metal, masonry and wood surfaces. It can be applied by all conventional applicirtion methods. Because it is fast drying, equipment coated with industrial enamel can be raPidlY returned to service, the comPanY claims.

Among its hundreds of suggested

appliations are: railings, fixtures, equipment and machinery, conveyors, blowers, fire escapes, steel suPPort structures, pipe racks, window frames, pumps, channels and bracings, and pipe identification.

Fireplace Soot Removers

Meeco Munufucluring. Inc. soot removers operate as catalysts that allow soot to be reduced to a harmless ash at a lower temperature.

When soot is not burned awaY it builds up and acts as an insulator, requiring more fuel to deliver the same amount of heat. Chimney soot is often the principal cause of stack flres, too.

Red Devil powder soot remover helps eliminilte soot in firebox, uptake and chimney when sprinkled on wood or coal fires. It also inhibits the buitdup of'creosote as well.

Red Devil liquid soot rcmovcr is poured right into oil tanks. lt not only emulsifies the water and sludge in the tank, but also removes soot from the entire system, the burner, flrebox and stack.

Red Devil powder is packed in 16oz. cans, Red Dcvil liquid in pints and quarts.

Match Patch Kit

This complete kit by Lectroglaz Match Patch contains easy to follow instructions and all materials needed to fill chips in white and colored tubs, sinks. toilets and tile walls as well as burn holes and separations in counter tops.

When color matched the company claims repairs are virtually invisible and will not shrink. flake or discolor during normal use.

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Wiss Metalmaster SniPs

Wiss hls rcdesigned its packitgtng ol Metalmaster snips f'or homeshoP, farm and professional sheetmetal work Ibr display on it new pegboard assortment iack containing two each of the threc modcls.

The merchandiscr. measuring only 12" x I I ". includes lefi, right and straieht cutters. recommended lor l8 gaugi (.0+9") or lighter metals.

Floor Adhesive

A latex-base adhesive with strong initial grab and positive adhesion that prevents slippage is being introduced by the 3C Company. It can be used for installing carpeting, and floor tiles such as vinyls, vinyl-asbestos, rubber and asphalt tiles.

Indoors or outdoors, the fast, easy brush-on formula adheres to plywood, saturated lelt. existing tile floors and smooth. clean concrete floors. It provides high water resistance and cannot be damaged by freezing. When wet the adhesive cleans up with water and is available in quart. l-,3-112 and 5-gal. pails.

'Federal Oak' Tradition

Craftsmanship, strength and taste are reflected in the tradititonal styling of Federal Oak kitchen and viniti cabinets by the Haas Cabinet Co., th6 company claims.

Available in a wide range of types and sizes, Federal Oak by Haas is hilhlighted by doors with di:eply recesJed

panels lramed in solid, sculptured oak. Antique bolt motif hardwood with brass accents underscore the traditional appearance ofthe Federal Oak line and add to the authenticity of its overall styling.

Haas cabinets feature: drawers with oak sides. dove-tailed at all four corners; exclusive five-step Durasyn

finish to resist stains and scratches: half-inch end panels lock-jointed to the frames; fi nished inteiiorst steel suspension systems with ball bearing rollers for smooth, quiet drawer opera- tionl magnetic catches: high-quality, heavy-duty pulls: inch-thick solid hardwood frames with mortise-tenon ioints: National Kitchen Cabinet Assoiiation certificationt and one-year guarantee on materials and workmanship.

New "On-Off" Sprinkler

. Central Sprinkli:r Corp. has introduced a new central "On-Off' Sprinkler that automatically guards against fire. It opens and closes as heat conditions dictate.

Water discharge occurs when the l25oF power element and the 165.F sprinkler element are actuated. When the fire is suppressed and temperatures are reduced, a spring loaded cam closes oll the water passage pf each sprinkler head individually stopping rhe water llow. A built-in rime delay prevents the sprinkler from fluttering on and off. Should fire reflash occur, the individual sprinklers automatically reopen as needed.

No special pre-installation procedures are necessary. Simple installation in the same careful manner as an ordinary sprinkler head is all that is required.

The Merchant Magazine

Rough lt In Style

Georgia-Pacific has created new prefinished Teton hardboard siding to reflect nature's handiwork-with some fringe benefits.

Teton's deep embossed texture and subtle two-toned shading have the rustic look demanded of a lumber siding, matched with the economy and durability of hardboard.

Four rich earth tones that complement brick, stone or stucco are factory finished to assure uniform coloration and quality.

Teton is suitable lor single and multi-story construction because the panels are stackable. Grooving is saw kerf and random. 9.6" o.c. Panels are 7/16" thick and are available in 4x7, 4x8, 4x9 and 4xl0 lengths, primed or prefinished. Lap siding, 12" x 192", is available primed only.

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No matter what the architectural design of a home, there are low maintenance' energy conservingvinylclad windows suitable to its style. The sketches above represent the styles that are available: (1) casement, (2) awning, used incombinationwithfixed sash, (3) gliding patio door, (4) angle bay' (5) Narroline double-hung unit, and (6) gliding window. These Andersen Perma-Shield windows and gliding doors have a preservative-treated wood core sash and frame slieathed in rigid vinyl for long-lasting' low maintenance protection and offer the convenience and energy conservation benefits of double-pane insulating glass.

THESE ARE 3 OF THEHATSWEWEAR

We've added a number of lines in the 56 years we've successfully served our customers. These include HARDWOOD LUMBER, HARDWOOD PLYWOOD and HARDWOOD FLOORING, which we can Provide in strip and parquet, either pre-finished or unfinished. Our sources include two top quality names: Sykes Flooring Co- and Memphis Hardwood FlooringCo. In addition, we have WESTERN RED CEDAR available in paneling and siding in select title knot and clears.

For your convenience, we have milling facilities and we can deliver. Direct mill shipments are also available.

Our years of service prove we can do the job. Give us a call today.

Converts to 3-way

A new, all solid state electronic lamp switching converter, from Westek Corp., eliminates mechanical switches and converts any table or floor lamp into a 3-way lamp using any ordinary lway incandescent bulb.

By merely touching a metal surface o[ the lamp, the lamp can be sequen- tially switched on to low, medium. full

brightness, and off. The electronic circuit can be expected to extend bulb life up to 20 times normal lile due to the elimination of power surges inherent in mechanical switchine.

It has been test;d for safety and listed by Underwriters Laboratories and is factory warranteed against defects for one full year.

More Light, Economy

A new lighting fixture designed for 35/55 watt low pressure sodium lamps provides greater lumen output at lower operating costs than a 300 watt incandescent lamp.

The Lumenaire is designed primarily for pole mounting outdoors. Features include a non-corrosive, high-impact plastic housing with a permanently bonded acrylic finish. The lens is high impact clear acrylic for maximum light transmission. All exterior hardware is eith er stainless steel or aluminum, and may be installed in either a horizontal or up-tilt position. An optional photoelectric cell lor automatic dusk to dawn operation is also available.

Rated at 18,000 hours of on-time life, energy efficient low pressure sodium lamps reduce maintenance and replacement costs. The lamp's efficiency is unaffected by temperature extremes. Should a power outaqe occur. the lamp quickly restrikes without the cool down period required by mercury vapor lamps.

High Security Combo Lock

A new, rugged, high style push button combination lock provides one hand operalion. lt is espeiially valuable in areas where high security is required and uscrs need to open doors with one hand.

The Unican 1000 Access Control is both weatherproof and pickproof, with combinations able to be chaneed in less than a minute by any authoiized person.

The one hand operation, which is

made possible by a combination being pushed and then a knob turned, is particularly useful in such instances as computer rooms, where personnel are carrying tapes or cards; banks, with employees transporting cash, checks or certificates into restricted areasi stores where high ticket items are being placed in security rooms: or even residences, where homeowners need not put down parcels to use two hands to open their doors.

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Slide Right In

Nudor has Nudor IIl, a triPle paned. maximum energy-saving sliding fatio door, designed for new conitruction and rePlacement of old aluminum doors.

It reportedly combines the natural beauty and superior insulating properties of wood, with a maximum number of fuel conserving design features.

The 3/a" triple paned tempered insulated safety glasi is sea.led into its chemically treated wood frame bY a wraP around vinvl gasket to further insulate and proiect the glass seal from deteriorat10n.

It reportedly insulates over 1700 times better than its aluminum counterpart. It is constructed from the finest ielected woods readY to be stained or painted to blend with its architectural surroundings.

It is weatherstripped on either side of its doubte tandem rollers at toP and bottom to substantially reduce heat and air conditioning loss. A maintenance free. thermal break aluminum with a solid oak sill Protects against carpet moisture.

Abrasive Products

Sun'gold line of Premium qualitY, low cost abrasive products are from Harris Hardware Sales CorP.

There is a comPlete range ot aluminum oxide cloth resin bond

belts. In stock are all sizes and grits for oortable sanders, while special sizes ior fixed and drum sanders can be made to order. Other products in the abrasives group are sanding discs, rolls and sheets. The firm will send a sample Sungold belt, Prices and hardware catalog on request.

Tapeless Joint Cement

Contech Brands TaPeless Joint Cement is for do-it-Yourselfers. Applied with finishing knives dire.ctlv frbh the container, the material is fast drying, trowels to a feather edge' and requires little or no sanding, according to the company. Formulated to remain permanentlY flexible, the ioint compound will not crack or shatier under-normal conditions, the firm claims.

Available in 1, 2,3/z and 5 gallon plastic pails, it will cover from I l0 to )+O sq.'ft. depending upon application.

Leaded Glass Doors

--iJaa"a glass doors available in several models of the Colonel Hickory and Plantation Ash cabinet lines, are new from Haas Cabinet Co. Williamsburg clear antiqued glass (shown) is featured in Colonel Hickory

door. Carefully styled to follow that line's graceful- contours, the glass is meticulously hand cut in a 4" diamond pattern, fitied with lead channels and fora"re'o by a graceful' 1" s.we.ep of glass. The entire arrangement rs deeply iecessed in a warm, tawny hickory door frame.

They are available in lines for kitchen. vanitY and modular wall units.

Bath Plan-O-Gram

A full-sized Plan-O-Gram sheet. 24" wide x 47" high. rhat can be quickly affixed to a dealer's pegboarcl display is now available ir6m Aiax Hardware.

For easy set-up, the preprinted, pre- punched styrene sheet shows exact pegboard hook locations and product information for quick out-of-stock and re-stock identifi cation.

^ Only the highesr rurn items in each ol Ajax's decorarive barh lines have been selected to fit into the 2' wide Plan-O-Gram units.

^ The Plan-O-Gram package for each ot Ajax's lines includes an attractive head.er sign with product sample attached to show style and finish. All ne.cessary pegboard hooks complete this merchandisins aid.

Wood Partition Film

.'_'Wo-od Folding Parritions- Easy Added Sales & Profits" is a new training film that shows how wood foldins partitions are used in the home.

. ff . unit has been specially designed by Wood Specialry Producrs as a riaining film for retail sales personnel about

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the company's Spacesaver La Belle line. The full-color film with narration is about 9 l/2 minutes in leneth and answers such questions as 6o* to measure. pricing and availability.

I he programs are available on a loan basis from most Spacesaver distributors or are available for purchase at a nominal cost.

Thumb-Saver Tool

A unique. multi-purpose tool that eliminates painful injuries ro the thumb and fingers when hammering tacks, brads, or nails has beei introduced by the Bostik Consumer Div. of USM Corp. Called the "Thumb-Saver" nail

The Merchant Magazine holder, the new tool is available in counter shelf packs with point of sale information printed on each display unit.-Each counrer display is l3" high, 4 l/2" wide. 10" deep,-and holds'10 "Thumb-Saver" cards. Standard case lots consist of five shelf packs per case.

The tool is designed ro hold fasteners from a l/2" brad to a l0 penny nail. In use, a nail or lastener is inserted into a slot by depressing a spring loaded slide clamp on the tool. The clamp holds the nail firmly in place and.away from the fingers while hammenng.

Once the nail is firmly started into the surface, the slide clamp is depressed once again to remove the tool from the nail which can then be hammered straight and true.

Applications for the "ThumbSaver" include picture frame assembly, installing paneling, cabiner making, model building. craft work. irnd dozens ol carpentry repairs in the home or on the job.

Fixture Resurfacing

A space age proven method of restoring original beauty to damaged and stained fiberglass and silica based vitreous surfaces such as porcelain. ceramic tile and china-called Lectroglazing-off'ers a low cost alternative to the high cost of replacing old fixtures. It resurfaces old porcelain with a sprayed on glass-like finish. Work is done on location and colors match major plumbing manufacturing company colors.

Broadcast Spreader

The Lamberr Corp., manufiacturer ol' lawn and garden products, has expanded its line of lawn spreaders with the addition of rhe Bioadcast Spreader.

_ Featured on the new spreader is Lambert's exclusive Seleit-A-Flow single control mechanism which eliminates the need for separate on/off and volume dispensing conrrols. The Select-A-Flow lever is located within fingertip reach of the handlegrips for each.. instant stopping and starting of lertrlrzer llow. Also located on the lever control is the flow control with seven separate positions ranging lrom lully closeo to tulty open.

Additional features include a 50 lb. capacity, all steel hopper with durable enamel coating, eight inch polypropylene wheels, fully enclosed gear box, extra wide wheelbase for better stability, a broadcast spread of 4 ft. to 8 ft. and a handy reference chart (attached to. the hopper) describing spreader se,ttings and proper applica- tlon rate lor all popular lertilizer brands.

HarmerRonnie HarnewFrank HarringtonJim HarringtonStuart Harris - Ralph Harrisonlvan Hail - Hap

HastyBob HathawayNorton HathawayBob Heberle -

Butch Heberle - Jay HebertDon HelmigBill Herndon -

Denny HessFrank HigginsAnn Higman - Dan Higman -

Jerry HigmanBob HirtRon HiteBerl Holdren - Jerry

HoldrenFred HolmesRon HopkinsBill HormulhJim

Hormuth - I)ick HotalingSherm HoytJack HugheyEill Hunter - George Hunter - Hugh Hurth - Cy lrvingFrank

lvanovichBob JacobsenDick JahrausJoe JahrausMike

JamesonChuck JenkinsHank Jensen - Johnny Johnson -

Scrap lron JohnsonLeonard JonesStan KaufmanDan KellerTim KellerJohn KellyRuss Kelts - Phil KeltyA.

L. Kerper - Mead Kibbey - t)ick KilpatrickGordon KingBill

KnudsenBill KoffardLowell KolbManos KoulourisCarl

Kufferath

Wholesole Lumber

PooleCarl PorterSeth PorterJim PottratzTom PowellCarl Poynor

Mel PrawitzSam PrebleDave PriceJack PriceDenvet

Pyle - Smiley 0uick - Latry Quinlan - Hqry OuentmeyerCarl nimstrom -'Bill RandallBill RauBill RayJack ReaBob ReedHal ReeveBud ReitzLon ReynoldsTom Reynolds

Verl RhineFrank RhoadesJim RichardsonChuck

RiemannDarrell Robinson - Cy RodakowskiBob Rodecker -

George RodeckerBuss RoepkeBill Rogers --John Ronten -

Ken hoseKen RossJim RossmanJohn RudbachBill RuggClint RygelBob SandersPaul SauseFred Scaile

--tt-artan Schro-ederClaude Scott - BillsharpBob SheperdDean ShortJake ShugrueEd Shuman - George

SchmidbauerClaus ShultzNorm SiefkenBob Sievers -

Charlie SilfordBob SiltainenGil SissonsClark Smith -

Darrell SmithDon SmithHarold Smith - Ray Smithll/aller

SmithClifl SmootEk SnopesFlem SnopesWalt Sopp -

Stark Sowers - Paul Sparso - Pete Speek0uke SpeerBob

SpryGale StaffordPaul StakeFrank StangerNeal

SiaufennielStan Stenlake - Gary StevensDon Stobaugh -

Ed Stoner - Capt. Bob StorckBob SullivanJohn Sullivan -

Don SundstromTom SuppleFted SuverkrupHerb

SuverkrupJohn Suverkrup - Wally Swanson Don

SwartzendruberMerl TannerPhil TaylorJohn Tennant -

Harry TerrellNat ThompsonFred Thomson - Gary Thomson

Ai ThrasherTim Timmerman - Keith VogetlRex Vowell -

Mitch Wagner - Maury WalkerGil Ward - Terry WareJim

tl/ebber j Bob Wells - Harley WernerHerm WestFrank

WestlakeJohn WestonWarren WexlerHal White - Harry

White - Cayce WhittenJim Whitty - Hugh WilhoitDick

Williams - deorge WilliamsDave WillisChet WilsonCece

Il/ingardDici WinklerBud WimberlySam Witzel -

Steriing lUolfeGordon WoolardTed WoodTim Wood -

Jack YoungPat YoungJack Zalaha'

STEPHEN G. FREEAAAN &. CO.

Newport Beoch, Colifornio

Shower to Shower

Alsons Corp. has a new Shower Mount Kit, a replacement mounting system for all popular hand-held snowers.

It includes a chrome-plated brass shower arm mount, heavy-duty swivel connector, and wall bracket for placing hand shower in secondary position; providing a shower location to suit any bather. With full-spray direction, heavy-duty construction,wall mount for optional shower location. and chrome-plated brass construction, it is easy to install.

Create A New Look

Permagild Gold Enamel, from Absolute Coatings, is a new non tarnishing bronze-base exterior paint that can be used on almost any outdoor surface to create the look of real gold leaf.

Even without protective varnish topcoats, it will, under normal conditions, resist tarnishing, fading, sutphide staining, air pollution, and will not turn color on exposure to light, heat or moisture, the company claims.

Collector's Door

The Nicolai Co. has a collector's item front entry, door with a leaded glass window.

It is made of specially selected old growth vertical grain Douglas Fir and has standard 1-l18" raised panels and 5-3/8" stiles. Custom made leaded glass inserts are available in four designs, including rose, tulip, diamond and elongated diamond motifs.

Glass used in the inserts is reminiscent of the double rolled Enslish glass traditionally used in leaded llass work. Doors can be ordered with or without leaded glass inserts.

Quite a Buzz

Power Mac chain saws which offer professional features such as electronic ignition and anti-vibration svstem for less than $ | 50 are new - from McCulloch Corp. Completely redesign- ed for balanced handling and easy operation, they have 2.1 CID gasoline engines and weigh from ll.4 to 12.3 lbs., including cutting attachments.

Standard equipment safety features include a Chain Brake with wraparound handguard, a muffler shield, throttle latch, safety trigger and chain catcher.

Rust Inhibitors

LPS Research Laboratories has LPS ESA-I 00 & LPS Instant Cold Galvanize.

LPS ESA-I00 is a corrosioninhibitor-lubricant that protects all metals from rust and corrosion under the most severe conditions of moisture, cold, heat, and pressure. When used on disc brake assemblies it will reportedly

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stop. squeaks, prevent rust and any rougnness.

Instant cold galvanize is ready-touse 95% zinc compound that provides long lasting protection from rust and corrosion. It equals hot dip galvanizing at Yz the cost and is applied to any metal surface. It is not a paint. It actually fuses to the metal through an electrochemical action. Any paint or decorative coating may be applied over the zinc compound. When used for automobile frames or vintage car restoration, metal parts covered with J PS instant cold galvanize reportedly become rust and corrosion free.

Adjuslable Rack

Jarke Corp., has a new adjustable arm cantilever rack, ButtonOn.

It is available in either single or double column styles, and has heavy duty design for lifetime service. It is free standing, erects in minutes by securing braces between columns, and no other fittings are required, according to the co. Arms insert into columns in a positive bolt free and patented connection. 1,000 lb. arm capacity is available in either 12" or 16" length, level or inclined.

Screw Post Assortment

A counter top display of assorted aluminum screw posts from Charles Leonard Inc. is available in lengths from | 14" to 4" plus /2" and l " exiension.

Prepackaged assortment containing 1,000 screw post sets is list-priced for dealer profits at $108.

Deluxe Storage

Five lines of quality hardwood modular cabinet units, each available in a wide range of sizes and configurations, are available from Haas Cabinet Co.

They reportedly feature fine-furniture construction, generous storage capacity and custom-built appearance.

In extending to you our thanks for 1978, we reaffirrn our pledge as an independent wholesaler to continue to put quality and service uppermost in serving your lumber and plywood needs.

H. Paul Herrfeldt, Jr. Fred Deghi World Sales manager

EASY-LlUl1{G redw00d decks, fences and garden rooms demonstrate rugged endurance, design versatility ol redwood garden grades, construction heart, c0nstructi0n comm0n, and merchantable. California Redwood Association prom0lions Jor 1979 will ofler idea booklets, design information, deck plans, and do-it-yourself projects for larger markets in outdoor amenities.

Solar Storage Chambers

Bally Case & Cooler. lnc. has adapted its modular panels to the assembly of solar energy storage chambers.

The company states that because Bally panels are insulated with 4" of foamed-in-place urethane, they are extremely practical for use in the assembly of solar heat storage tanks. It says their panels maintain their dimensional stability at temperatures up to + 250"F.

The panels, containing almost 1000/o insulation, are light in weight and easy to handle. They are especially practical for use in existing buildings where individual panels can be maneuvered and quickly assembled since they are joined by a hooking and locking device known as the Speed-Lok, a system that helps to provide the strength necessary to contain great weight.

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New Door Displays

Two new displays from Wood Specialty Products are ready now for distribution. Both feature color illustrations and sales brochures in addition to the actual Spacesaver wood folding doors.

Model 48 is designed for disPlaY in the end of a gondola, to hang on a Peg board, or to be free-standing with the addition o[ two legs. Dimensions are 48" x 33" with a 4" depth and an operating 26 l/2" x 31" walnut door. Actual samples of the types of wood doors available are displayed behind the operating door.

Model 24 is a new version of Wood Specialty's existing wall-hung display. The unit displays a standard 2'8" door. Dimensions of this model are 24" x 48 l/2". with extension into the room of 24".

Our Customers are our Best References"

Deco-Log Adds Beauty

Readybuilt Products' "Decb-Log" simulates the wood grain and bark of real logs including knot-hole openings to allow the flame to show throush.

placed behind a Deco-Log and ignited, the colorful beauty of the flame surrounds the log and the ash is hidden from view. Deco-Log even adds to the beauty of your fireplace after the flame is out. It hides the ash from the previous fire and gives the appearance of a fireplace set lor burning.

They are made of a special pre-cast material guaranteed to last for years of cozy fires in the home. The los measures 20" long x 5 l/2" high x 2'deep, and weighs 8 l/2 lbs. lt is available in oak at a price of $3.95 plus shipplng.

Neo-Angle Showerwal

The Swan Corp. has introduced a brand new shower product, the NeoAngle Showerwal for two wall corner installations.

Constructed of press-molded fiberglass, the Neo-Angle will go over any type ofbase: tile,lerrazzo, nylon or fiberglass. It comes complete in a three panel system that includes all necessary materials for installation and is a natural companion to Swan's Tubwal.

The Neo-Corner Showerwal kit has size adjustment of 35.5" to 38" or greater with the use of an optional extension panel. Panel height is 70". Standard Swan colors are white, pebble

beige, blue, pink, avocado and harvest gold.

Regardless of whether the application is in remodeling or new construction, only a minimum of effort is required for installation. Only a drill and caulking gun is needed. No cutting, fitting or mitering is required for the smooth, seamless corners.

Pressure Sensitive Adhesive

A new pressure sensitive adhesive, possessing excellent creep-resistant qualities, has been developed and is now available from BFGoodrich General Products Division.

The solvent-based adhesive is especially lormulated to provide elevated temperature properties superior to those presently available. Tested with Mylar bonded to stainless steel, the BFG adhesive will support a I lb. per-sq.-in. load at 158'F for a period exceeding 72 hours.

According to BFG technical engineers, when this adhesive is used, coated substrates can be readily die cut with no stringing, webbing or adhesive transfer to the metal die.

Called the A-1450-B solvent-based adhesive, it also demonstrates excellent bonding qualities with a wide variety of metal and plastic materials including tough-to-bond polyethylene and polypropylene fi lms.

(Continued from page 63)

the firm to another lumber dealer who is weak on sales (which should not be difficult to find).

CASE HISTORY NO.3

A lumber retailer, l5 employees, father now 56, son 34. The son worked summers at his father's business, through high school and 4 years of college. Then, under his father's guidance, he left to work at various jobs for other companies. all in home and commercial building, and each with between 6 and 50 employees. He has been a draftsman, carpenter, foreman and even a remodeling salesman. He has just rejoined his father, to take over yard supervision. No fancy titlehe will earn his keep.

But he has followed a carefullY prearranged plan worked out Years before. He has knocked about, seen other businesses, worked for other men. and convinced himself that he wants to take over the family business. He brings in the fresh air of outside ideas and experiences, and has deliberately arranged for constant replenishment by carefullY selected outside friends and advisors. So this father has the rare pleasure of knowing that his son has joined him because, as an adult,

SUPPORT MERCY KILLING OF OLD TREES

he decided to-not because of habit or ignorance or because he could not make it on the outside.

OBSERVATION:

The future looks bright for this business. Not that all will be rosy, or that the son will not want to bring in ideas and methods or to make changes which will shock his father. But the son is not just "sonny"i he is an adult and an experienced businessman. Granted, he has not run a company, but he has watched four other business owners run their firms: he has seen brilliance and stuPiditY, good luck and bad, confidence and timidity. He'll look at his father as a man of great accomplishment, but not as a demi-eod. Thev will make an excell6nt team-if the lather can rise to his own Planning.

COMMENTS

The best of these three examples-the last one-has develoPed a son with considerable outside business experience but no actual experience with managemenl risk taking, or decision making. These he still must learn-and theY are

crucial. While this particular father/ son team will probably do all right, it would have benefited greatlY if the son had actuallY managed a business, no matter how small. For that reason, we Prefer the examPle set bv a Detroit frrm. Here the son has worked only for the familY firm-but one dePartment-tools and supplies-was sPlit off as a completely seParate corPoration, with the son as president. It is small (two men), but he runs every aspect of it. -He has his own suPPliers and sells to both contractors and d-i-y customers. The father taught his son the rudiments of business, then turned him loose to develoP working experience at the helm. TheY plan to remerge the firms in the future, when the son is readY to move in and begin to aPPIY his know-how to the operation. But he is learning presidenting by actually being a presidenti a rare and valuable experience.

ABOUT THE AUTHOR:

Frank

Butrick is managing director o.f the IndeDendent Business Institute o.l Akron, Oh., .a consulting and publishing .firm, and president qf Butrick Man7lacturing Co. which produces tools and machine accessoiies for the metalworking industy.

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of ihe forest, ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive bY insects!

"And you sawmills can go a step further and give these proud trees a dignified memoriat iervice by ielling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve. "

Feather Co.

Producers of Douglas Fir and White Fir Mouldings and Millwork

In the spirit of Christmas season fun, we are passing along this whimsical "Lumber Brokers Time Table of Excuses." It is a product of the fertile imagination of veteran lumberman Bob Sutton of Fallbrook Lumber Co. in Fallbrook, Ca.

Staunchly taking the retailer position, Sutton added the Iine at the bottom as a gratuitous, extra needle for his wholesaler friends. A wholesaler pal to whom we showed the time table exclaimed in an incredulous manner. "Gullible? ? ? ? ? ?

Innocent??????

We're not about to take sides on this one. We just hope you enjoy it as much as we do.

Step two really ought to be a similar item from a wholesaler. How about it, wholesalers, anyone game to try?

Ford to Speak to Woodworkers

Former President of the United States, Gerald R. Ford will speak at the 52nd Annual Meeting of the National Woodwork Manufacturers Association. The meeting will be held Feb. 4-7, at the Palm Springs Spa Hotel, Palm Springs, Ca. Mr. Ford's address will take place February 5.

NWMA is an association of wood window and door manufacturers and suppliers, and represents the bulk

Hoo'Hoo Glub Donation

The Children's Hospital of Orange County, Ca., is $1,000 nearer to obtaining the main pump unit needed for the hospital's Extra Corporeal Membrane Oxygenation machine, (ECMO), according to Dennis L. Richardson, president of Orange County Hoo-Hoo Club.

He said that the club is soliciting additional contributions firom individuals and companies in the lumber business during the holiday season in an effort to match the gift.

The ECMO machine is used primarily to treat children suffering from heart failure and severe lung trauma.

Richardson said his group is asking for $50 maximum donations per company or individual. The group can be reached by writing to Dennis L. Richardson, Orange County Hoo-Hoo Club, P.O. Box 752, Tustin, Ca. 92680.

of production of these products in the United States. About 275 men and ladies representing over 100 companies are expected to attend.

John Shoemaker, Executive Vice President of NWMA in announcing the former President's appearance, said he felt this acceptance. "was indicative of NWMA prestige as a trade association representing a cross-section of large and small businesses, significantly involved in the housing industry."

PLYWOOD & PARTICLEBOARD

(Continued from page 55)

We are extremely enthusiastic about the future of Com-ply in the building materials marketplace.

One of the most important economic factors is that Com-ply greatly increases the utilization of Southern pine timber resources. Com-ply uses literally the entire tree from top to bottom, converting all of it into structural building material.

There is no question that composite panels are equal to traditional plywood panels in every respect. We believe they are the-product of the future because of raw material scarcity and cost.

The lumber yield from a log in a typical sawmill today averages 30 to 4006, with the remainder used for pulp, fuel or other wood by-products. In plywood manufacture, only 45oh of a veneer log or peeler block is converted to plywood veneers.

Composite materials convert nearly 10006 of the peeler block to structural building products.

Three-quarter-inch tongue-andgrooved Com-ply floor panels and l/2" Com-ply roof sheathing were used for the demonstration home. The panels have an oriented flakeboard core and solid wood veneer facings of Southern pine. The flakes are oriented so their grain runs across the panel in the narrow direction opposite to the veneer grain for strength.

Floor panels were glued to the joists and along the tongue-andgrooved edges, increasing the stiffness of the floor and helping to seal the panel edges to prevent excessive air leakage from the plenum. The plenum replaces heating and cooling ducts in this prototype home.

Southern pine particleboard was used for the cores of composite floor joists. This house is the first onsite test for composite floor joists. Both nominal 2x8 and 2xl0

joists were used, in lengths up to 32 feet. All were spaced 24" o.c.

Years ago when I first entered this industry, I don't like to say how many, we were making plywood panels in every size from 3'x6' to scarfed panels up to 36' long. In those days I used to laugh and say, someday we'll just grind the wood up into a slurry, pump it into a tank car, ship the tank car back East, and let them extrude any size they want to. Maybe that won't turn out to be such a ioke after all.

(Continued from page 48)

existing ones to meet the needs of the marketplace.

While 1979 will be difficult, we should look on it as our industry's part in combating inflation and shoring up America's economic and monetary systems for the long term.

I am confident we will emerge from these troublesome times a stroneer nation.

H0LE-lll-0tlE by George Darling, Pine Mountain Lumber Co,, Yreka, Ca., won him S1 000 prize at the 1sth annual Shasta Lumbermen's golf tourney, Redding, Ca. 180 Iumbermen and railroaders qolfed and over 200. from 5 Western states, attended dinner. Ron Knecht, Carson City, Nv., won low net. Holding organizational meeting lll are event m.c. Don Cherovsky, vice chairman Karl Dryfhout, and chairman Don Ljncoln. [2] Sam Witzel, Karl Dryf hout, Joe Scalzo, Tim Drury. [3] Dutch Wiseman. {41 Ltovd

Webb, Al Kerper {5} Tony Gailagher. (61 Jack Hawley, Earl Moore. (71 Bob Dirham, Jim Hayes, Glen Zacheries. lBl Ron Cameron, Roy Holt. Doug Cox. [9] John Crane. Jim Barnes. (l0l Dan Burdette, Glen Deitz Il ll Terry Downing. Bill Dorris, Maury Walker. Mike Bode. (l2l Don Kinqman. Don Mericle [13] George Winters, "Mac" McConnville. (l4l Vern Mav. Bill Hendricks, Ted Zennie. Il 5l Maishall Schmidt, Bill Hannaram. (l6l Jerrv Wilcox Bob Bonner. llTl Bill Beattv. Jim Garrelt.

Ray Williams, Ken Walker. (l8l Earl Moore, Ron Dewitt. ll9l Jim Turner. Marion Snead. 120l Dorman Dane, Jack 0'Bannon. [2ll Doug Seeley, Jay Robbins. I22l Fred Passmore, John Picot, Bob Smith. 123l Don Crane, Bob Bonner. [24] Larrv Keller, Frank McLean (251 Jim Harris, Frink Reed 126l Bob West, Bud 0lsen, Ted Mathews. (271 Bob Benson, Frank Morrisette, Jim Baskins, Ed Nave. 128l Bill Novak, Paut Tavlor. 129l Glen Butler, Raloh Lamon.

RARE tr worries industry

Although the Forest Servicir has not released details of the public input received on the roadles's area review-and evaluation (RARE II), some figures are available.

Rep-ortedly 264,000 responses with 360,000 signatures were received from all over the country. The greatest response came from U.regon which provided 58,000. Idaho was next with 44,000 and California was third with 24.000.

Several inventoried areas in California are essential to the continued existence of local forest pro- ducts industry operations, according to Western Timber Association.

"These areas mostly are located on. the Klamath, Shasta-Trinity, and Sequoia National Forests.-'; notes Richard Reid, the associa- tion's RARE Il watchdog. ..For example, if the Little French

Creek, Cow Creek, and Panther roadless areas on the Shasta-Trinitv National Forest were put int6 classified wilderness, it would have a devastating effect on Trinity County, and particularly on thi: communities of Burnt Ranch and Salyer and to a lesser exrenr Weaverville," Reid said.

He also noted that the creation of the Golden Trout Wilderness last year on the Sequoia National Forest in the southern Sierra Nevada has made things tenuous for the four companies operating there. "There is a good chance that we will loose one of these operations as it is. and the creation of even more wilderness on the Sequoia National Forest certainly will break somebody," he said.

The Forest Service in California and elsewhere may frequently be

HARDWOOD COMPANY

IMPORTS and DOMESTICS

2279N. W. FRONT AVENUE PORTIAND, OREGON 97209 (5031227-6/.14 srNCE 1907

EMERSON gives you a complete line of quality hardwood materials

FTOORING: Chickasaw Brand oak plank and parquet flooring

Microsaic oak parquet flooring

Gammapar acrylic/wood

Connor laytite maple

UPF teak & Afzelia perquet

Sykcs hardwood flooring

PANELING: Townsend solid hardwood pancling

FINISHES:

LUMBER:

Glitsa Swedish finishes

One of the most complete sources for solid hardwood, domestic and import.

PLhVOOD: A complete line of veneered plywood, domestic & import.

laced with the sticky decision of having to make a recommendation on a roadless area for which there is a wealth of information. which received a majority of "votes" for classification, but yet would adversely affect community stability. As yet there is no indication how such decisions will be made.

An easy way out would be to recommend that the area go into the. "further planning" calegory. This would not solve ttre problem from industry's point 6f view because slow planning decisions hatched RARE II in the first place.

In what appeared to be an orchestrated attempt to mold public and congressional attitudes to accept a minimal decision from EAryE II, Secretary of Agriculture

Bob Bergland in an-October 4.letter to Congress said, "There has been developing a false expectation that RARE II can settle the future of every roadless area, or a great majority of all the roadless aieas. once and for all. It cannot."

. At the inception of the program, however, Dr. Rupert Cutler. Assistant Secretary of Agriculture, said that was exactly what RARE ll was designed to do. The forest products industry and others suppolted the

program because it apparently was going to accomplish what was needed.

The administration appeared to be backing away from its original commitment. However, in the face of criticism over the obvious set up, Secretary Bergland clarified the Department's position on October 25,by saying that most of the land which will go into the "continuing study" category will be lands upon which there are likely oil and gas deposits that need further exploration. "We are moving hard to keep the 'further study' category at a bare minimum," he said.

This bare minimum would amount to about one third of the 62 million acre inventory, according to a letter Bergland sent to Representative Thomas Foley, chairman of the House Agriculture Committee, to clarify his earlier statements. So now it appears that there will be a decision on a great majority of all the roadless areas, according to WTA.

Glub Picks Crane President

The Shasta Cascade Hoo-Hoo Club, a Redding, Ca.,lumbermen's fraternity, has elected John Crane of Paul Bunyan Lumber Co., its new president for 1978-79. George Rogers, Sierra Pacific Industries, was chosen v.p.; Marv Keil, Southern Pacific Transportation Co., secretary, and Don Cherovsky, Wisconsin California Forest Products. treasurer.

The board of directors includes Bill Enderson, Craig Gilbert, Don Porter. Don Lincoln, Bob Reagan, Bob Shepard, and Lanny Owen. Directors at large are Al KerPer, Kelly Galley and Roy Dunbar.

hardworking acres, specializing in mouldings, upper grades in softwoods, imported and domestic hardwoods. Complete milling and kiln drying facilities. RR spur.

WBMA REMEMBRANCE

(Continued from page 24)

World War I. Association activities began a rapid change. Transportation equipment was commandeered for transportation of war materials and the association dropped most of its normal and progressive activities, concentrating on helping its members get some material into their yards, through the maze of problems engendered by government bureauS and war industry boards.

In the year of l9l9 and alter World War I, a national flu epidemic made cancellation of the usual convention necessary. An interesting highlight on the 1920 convention (with a most lamiliar sound) was a resolution calline for a balanced national budget and th6 abolition of many useless bureaus. 1926 saw the association's Mutual Insurance Society transferred to a new carrier, the U. S. Epperson Underwriting Co. of Kansas City, Mo. A. L. Porter resigned as secretary-manager and was replaced by Roy S. Brown from the Traffic and Freight Auditing Dept.

Then came the beginning of the depression years. Our industry in company with the entire building industry was demoralized. The association, in company with every trade association, began a fight for their very existence. 1930-33 continued as depression years.

TWO OX TRADERS

P. O. Box 706

Cloverdale, Ca.9t42S

(707) 894-3997

AII\N SWANSON DAVID PONTS

and the most critical problem of our industry was some kind of long time financing for building construction.

This was an idea strongly supported by our own Association, but likewise. that of every association and industry in every phase of construction. This united effort finally resulted in the establishment of the Federal Housine Administration with its program oT guaranteed long term loans. Then came NRA with its program of fixed prices for every industry with existing associations as the administrative agency for each industry code.

On March 8, 1934, yours truly, a former lumber and building material dealer, was elected managing director, holding that position until retirement in 1956.

These were years in which Western built up its membership, re-establishing its location in Seattle and built its first industry-owned building, started functioning in Alaska, started our industry education, lived through World War Il with its continuous stream of war regulations, duplicated this during the Korean War, and in cooperation with manufacturers and wholesalers cooperated in many continuous promotional programs which were so badly needed to counteract the

effects of a war-time economy.

It is interesting to note that several ofthe original first organizing yards are still in business and have been members through this entire 75 years.

BUILDERS'GUIDELINE

(Continued from page 24)

now accounting for about 250lo ot'the sales price of a new home. He blamed supply-demand factors exacerbated by no-growth policies, excessive local fees and the high costs of complying with regulations governing the land development process for inflating land values.

Becker said that the Federal Reserve Board should give the President's program a chance to work and delay any further tightening of the nation's money supply. "With the prime rate up to 110/o and mortgage rates running 100/o or more, any further tightening of credit at this time would dramatically slow home sales and new housing production, sharply increasing the possibility ofa national recession in 1979," he warned.

TWO OX TRADERS

International Div.

P. O. Box 4868

Arcata. Ca.95521

(707) 822-465

KEN II\TJDENSCHLAGER

PETER WILIMIM

redwood, douglas fir, pine, white fir, cedar plus lumber importing and exporting

G-P to Move its Headquarters

The Georgia-Pacific Corp. will be moving its headquarters from Portland, Or. to Atlanta, Ga.

Robert E. Floweree, chairman and chief executive officer of the diversified forest products concern, said that G-P plans to construct a high-rise building with about 1.2 million square feet on the site of Loew's Grand Theater. which burned in January. Completion of the more than $70 million new building is scheduled for mid-1982 he said.

Explaining the relocation decision,- Floweree pointed out that the move is simply one of economics and common sense. ln 1977,750/o of the company's sales and 72o/o of G-P's profits came from the East, with this trend projected to continue for the future.

"The cost in manpower and travel from Portland to the East and Southeast has had an effect on the company's financial picture which cannot be allowed to continue," he said.

G-P was founded in 1927 in August, Ga., and after some West Coast acquisitions moved its headquarters in 1953 to Olympia, Wa. A year later, it moved to Portland.

A

5

Who paysfor all of this?

YOU DO! ! !

We sell forest products on a full load contract basis from the floor stock of over 20 different mills.

WE CAN SAVE YOU MONEY. WHY NOT MAKE US PROVE IT?

Building material distributors' 27th annual convention

A T THEIR recent 27th Annual Fl Fall Convention in Los ,{ngeles, the National Building Material Distributors Association (NBMDA) elected rhe followins officials:

President: Robert E. Martin, president of Schultz. Snvder & Steele Lumber Co., Lansing, Mi.l lst v.p.: O. Raford Cade, senior v.p. of Slaughter Brothers, Inc.. Dallas. Tx.t 2nd v.p.: Richard E. Lundgren, exec. v.p. and chief operating officer of Palmer G. Lewis Co., Auburn, Wa., and treasurer: Richard A. Kasper, president of Amerhart Ltd., Green Bay, Wi.

NEW DIRECTORS

Elected for three-year terms as directors were: D.T. "Denny" Bennett, president of Benco Buildine Products, Inc., Greensburg, Pa.l Lewis A. Jert, Jr., president of Jett & Co., Norfolk. Va.l and Robert E. Westing, president of Westing Co., Grand Rapids, Mi.

Continuing their terms as directors for two more years are: Richard M. Bader, president of Acme International, Inc.. Portland. Or.: Robert H. Birdsell, president of Fessenden Hall, Inc., Pennsauken. N.J.; Donald E. Mogg, president of Trans-Lite Distributors'Ltd., Richmond, British Columbia: Perrv N. lparks, president of Lumberyard Supply Co., St. Louis, Mo.: and J. Hays Wimsatt, president of Wimsatt Brothers, Inc.. Louisville. Kv.

Continuing to serve on the board for the last year of their three-year term are: William C. Beabout, president of Shelby Dealers Supply, Inc.. Shelbyville, in.; H Buff Hbrr, v.p. of Bayonne Steel Products Co., Totowa. N.J.; David C. Menne. v.p. of Huttig Sash & Door Co., St. Louis, Mo.i and Robert C. Turner. v.p. of Fischer Lime & Cement Co.. Memphis, Tn.

Honored on the completion of

their three-year terms as NBMDA directors were: Richard A. Kasper of Amerhart Ltd., Green Bay, Wi.; Richard E. Lundgren of Palmer G. Lewis Co., Auburn. Wa.: and David P. Whiteside of Triangle Distributors, lnc., Tupelo, Ms.

WORKSHOP SERIES

NBMDA announced their 1979 Distributor Workshop Series. Four major topics will be covered: sales and marketing; business perpetuation and estate planning; sales management; and profit management.

The series of three sales and marketing workshops will be held at the following: Jan. l0-12, 1979, Red Lion Motor Inn. Sacramento. Ca.: Jan. I 7- I 9, I 979, Marriorr Inn. Pittsburgh, Pa.: Jan. 24-26, 1979. Hilton Inn, Oklahoma City. Ok. This program is the mainstay of NBMDA's Continuing Education Workshop which provides practical, concrete ideas to upgrade the building material salesmen's selling and marketing skills. The workshop leader will be F.C. "Bud" Rebedeau, President of KieltyRebedeau & Associates, Arlington Heights, Il.

Two workshops will be held on business perpetuation and estate planning. Locations and dates are: Feb. 7-11. 1979. Islandia Hvart House, San Diego, Ca.; and Feb: 28 through March 4, 1979. Hilton Head Hyatt House, Hilton Head, SC.

The program provides assistance in the critical area of survival and perpetuation of the family-owned company and its impact on estate planning. Husband and wife teams are invited to attend.

The NBMDA sales management workshop series will be held Feb. 2l-23,1979 at the Red Lion Motor Inn, Jantzen Beach, Portland, Or.: March 7-9,1979, Rye Town Hilton

Inn, Rye, N.Y.l and March 14-16. 1979, Hilton Airport Plaza Inn, Kansas City, Mo. The objective of this series is to upgrade and improve "people handling" skills. This new, first-time series for NBMDA is based on interviews with sales managers of NBMDA distributor member companies. Major emphasis will be put on improving the productivity of sales people.

The profit management workshop will be held July 1l-13, 1979, at the Airport Sheraton Inn, Columbus, Oh. Dr. Ronald S. Foster, president of Management Foresight, Inc., Columbus. will be the moderator.

Further information can be obtained by writing or calling the NBMDA office at 55 E. Monroe St., Chicago, It. 60603. Qt2) 3327127.

WHOLESALER AWARD

Rounds & Porter Co.. Wichita. Ks., as been named the 2nd annual winner of the Van Kirk Award for "The Outstanding Wholesaler Firm of the Year." This NBMDA award was presented to Ben W. Dean, senior v.p.-gen. manager of Rounds & Porter at the association's fall convention.

Five other distributor firms were also honored at NBMDA's conven- tion as regional winners: The Blount Lumber Co., Lacona, N.Y.; Amerhart Ltd., Green Bay, Wi.; Holston Builders Supply Co., Inc., Kingsport, Tn.; Gittings Lumber Co., Inc., Denver, Co.l and Canfor Limited, Hamilton, Ontario.

Each firm received an engraved plaque honoring its achievement. A total of 4,000 retailers and 250 manufacturers were involved in the balloting for this award.

SOME SHIFTS NOT SPECTACULAR

(Continued from page 8)

in new housing during the first part of the year.

To show the importance of the remodeling market, my own company's sales during most of 1978

were 22oh in that market. At the same time, despite near-record housing starts, the new residential construction market was onlv slightly larger for us at 2506 of total sales.

Barring an unlikely major recession or a deliberate effort of the government to cut the supply of money presently available for

mortgages, we feel many people are overly pessimistic about building for 1979.

Western lumbermen continue to have problems with transportation costs, as the railroads continue to pass rate increase after increase on to shippers. This has contributed to the loss of markets for our product in the Northeast and the South and the shaping of the western lumber industry's largest market right here in the West. Also, there has been an exodus from shipping lumber by rail, and a substantial move toward trucking.

The disappointing aspect of the transportation dilemma is that all of our warnings appeared to fall on deaf ears. There is no indication from the railroads that they intend to increase productivity. Instead, they rely on freight rate increases to see them through their management problems.

The wood products manufacturing business is in virtually the same boat as the retailers, wholesalers and distributors. We are all patiently waiting and watching to see what effect, ifany, the projected economic slowdown will have on

8 COMPLETE UTILIZATION MILLS

Rod Crest, Alton and Fortuna. Cr"

December, 1978

housing and in turn, our industry. We will continue also to watch that consumer's attitude and see what effect this situation will have on him.

This should all add to the suspense and make for an interesting 1979.

Thol's How lt Goes!

RR CAR SHORTAGE

(Continued from page 10)

expected to continue at a steady pace.

California construction may drop off a bit for a variety of reasons, one being recently enacted stringent building codes. The effect of the

passage of Proposition 13 on the Califomia housing market is uncertain, but it should not be detrimental.

Summing up next year's forecast for lumber and building materials as far as Burlington Northem is concemed, it remains a healthy market and one composed of some of our most important customers.

"A ,liiend ol mine needs a quick estimate on I0 w,indow.lrames. He'll lill us in later on size, length, and all that stttfJ. "

The Merchonl Mogozine

FOREST PRODUCTS TRA

P.O. Box 857 Ukiah, Ca.9548217O7)

NATIONAL OUTLOOK

(Continued from page I I )

drop back to or below a 70h pace during 1979. down from a consumer price rise of about 9'Xr during 1978. With such improvement on the price front. real growth in the neighborhood of 30ft should be attainable.

Even this relatively optimistic scenario implies a housing cycle, but only a shallow one.

Issuance of money market certificates by thrift institutions gave homebuilding a reprieve from the traditional drying up of mortgage money as short-term interest rates moved up in 1978. By early November, however, the allowed rate on six-month certificates had reached 9.6501t. With money so costly, it will hardly be attractive for thrifts in the 23 states with usury ceilings on mortgages of lOVr or less to continue to issue certificates to finance lending on real estate.

ICA}, lnC.

In addition, there is some evidence that the homebuying market is softening. The inventory of unsold new homes has been creeping up steadily over the past year, while monthly sales have been declining since spring.

To some extent, moreover, the 1978 housing market has been buoyed up by inflation-hedge buying on the part of purchasers who see real estate as a profitable investment and therefore are willing to shoulder abnormally large mortgage commitments. As the economy slows and consumers become less confident of job and income security. a more cautious approach to homeownership seems inevitable.

In 1979, therefore, housing starts are likely to decline l0- l5%r from the near 2 million pace of 1977 and 1978, with the impact greatest in states with usury lids and/or with less intensive housing demand.

Housing production should hold up reasonably well, on the other hand, in those areas of the country where recent, rapid growth in employment and population has pushed housing vacancy rates to rock-bottom levels and where the impact o[ a more sluggish national economy will be mild due to the particular industry mix. Among these areas, count Washington State.

WWPA Statistical Yearbook

The 1977 wwPA Statistical Yearbook ($25) contains a wide range of data lrom 1977 and preceding years about lumber orders, production, shipments, inventories, destination olshipments, housing starts, forest lacts and other information. Write Western Wood Products Assn., 1500 Yeon Bldg., Portland, Or. 91204.

DISTRIBUTOR'S FORECAST

(Continued from page 9) than recorded during the '60s and '70s. As a result, it's very possible that housing starts may average a little more than 2.0 million during the next decade compared to 1.7 million during the past l0 years. I think that we're very fortunate to be involved in an industry where the 1980s could really be golden years for all of us.

(2) Production capacity. In a general way, the capacity of the building materials industry has been "running all-out" during 1978. Several major products, such as gypsum, insulation, and cement, are still in very short supply. With the exception of fiberglass, little new capacity has been added to the industry. As a result, even if demand softens a bit in '79. this probably won't immediately be

reflected in reduced production. It's my guess that the level of starts will keep most plants running at a respectable capacity level.

(3) Remodeling and commercial construction. The repair and remodeling market is not expected to experience any slowdown in the foreseeable future. Expenditures in this area have risen consistently during recent decades and now account for a significant proportion of sales and earnings o[many building related companies. These expenditures have expanded at an average rate of about l0-1206 during the past decade. It is estimated that they will expand between l0150ft in '79, as compared to '78. Building material retailers, and distributors with a strong dealer policy, are the direct beneficiaries of this business.

In addition, both commercial and industrial construction are

picking up momentum. Both gained ground in '78, vs. '77, with more increases forecast for both in '79.

(4) Conclusion. It's alwaYs difficult to predict the future, because the picture is always hazY and confused. It's only when we look backthat the picture is crystal clear.

It's probably a safe bet, however, to predict that housing starts in '79 will have a slight down-shift from '78. On the other hand, there will probably be some otf-setting gain in other portions of the industrY. In addition. it's a safe bet to estimate that the total Gross National Product in 1979 will probably be up about 3ol, over '78. In view of this fact, our own company will be budgeting a nice little increase in both sales and profits for next year. Then we're going to work like the devil to try to make them happen.

PARTICLEBOARD

(Continued from page I 1 ) that's as much a fault of the dealer as it is of the producer. There needs to be a sreater

understanding of the product and the uses to which it can be put. We know, for example, that some dealers have not updated their knowledge of the board in a long time. They still believe it to be the

SEASON'S GREEIINGS

same product that was manufactured when the industry first began.

But today, the particleboard industry manufactures nearly 3.6 billion sq. ft., (3/4" basis) annually.

It is accepted as a product by the major building code agencies; it is used by more than 90%r of all kitchen cabinet manufacturers: more than one billion sq. ft. of it goes into the furniture industrv: and the possible ways it can be used by the diy-er would take pages to list.

The profit opportunities are there too, especially if dealers take the opportunity to promote it along with their shelving systems, tools, and remodeling projects. The industry is trying to do a better job of marketing it to the consumer but the dealer is the essential link in the chain of understanding.

In 1979. if housing experrs are right, starts will lall off to about 1.7 or 1.8 million housing starts, thus easing the particleboard demand somewhat and providing dealers with an opportunity to test for themselves the diy market.

PLYWOOD FORECAST

(Continued from page 9)

19.5 billion sq. ft. this year, which willtop the short-lived record set in 1977 by more than 100 million sq. fr.

While 1979 should be a solid year for the plywood industry, APA does not expect another production record.

The latest forecast calls for total industry production of a respectable 19.25 billion sq. ft. during the coming year, an estimate that allows for a measurable though not disastrous housing downturn.

Plywood's largest single market, the home building industry, is expected to encounter a slight down turn in 1979 due to a tigher supply of mortgage dollars and rising interest rates. APA economists predict there will be a drop of at least 150,000 single-family housing starts in 1979 to about 1.15 million units.

Producing members of APA introduced two important refinements in their products during the past 12 months: Sturd-l-Floor, a plywood grade specifically designed for single-layer residential floor

applications with a span index on each panel showing the maximum recommended joist spacing; and a uniform system for grading 303 plywood sidings that classifies panel faces on the basis of repair and appearance characteristics.

APA will help acquaint customers with these new Products during the coming year as well as continue to promote numerous plywood applications in all markets. Special promotional attention is (Continued on next page)

Headquarters in Oregon lor Building Materials and Hardwoods

Strategically located warehouses throughout Oregon to serve you bet' ter. Our five distribution centers are convenientlY located to serve You with Quality Building Mater' ials, Cedar Products and Hardwood Lumber.

SINCE 1876YOUR COMPLETE GUIDE... lumbGFmGn$ rcd b00lt serulcG

Tho Lumbermens Red Book llstsall producers, wholesalers, retailers of lumber and wood products ofany kind, and. all manufacturers ofwood furniture, cabinets and millworkmobile homes, prefab houses and modular unitswood recreational products, sportsware and toys - boxes, crates, pallets and industrial productsand all other products using wood in any form.

A Red Book llctlng showsthe exact business name - complete address, including

P.O. Box and ZIP CODE!concise description of what the business does - special data such as location of purchasing departmentthe linancial strength rating (not alone the net worth' but what is available to credltors)the exact payment rating (how it pays: prompt' slow, very slow).

A Red Book credit rating is accurate' because the man who assigned it is a speclalist in the tield we cover. His rating allows you to make an lmmediste decision!

Please enter our subscription for Lumbermens RED tor one year. Bill us: $163.75 quarterly n; $327.50 semi'annually !; $655.00 annually ! ' Please send more intormation, without obligation !

BUSINESS NAME

YOUR NAME

ADDRESS ZIP

KLAMATH FALLS

National hardwood convention

Henry W. Jones, Jr., Memphis, was elected the 4lst President of The National Hardwood Lumber Association at the annual conven- tion, in New Orleans. Paul D. Websler, president of Webster Lumber Co., Wayzata, Mn., was chosen lst v.p. John B. Veach. Jr.. president of Veach-Mav-Wilson. Inc., Asheville. N.C. *us named 2nd v.p., and E. R. Thomas. Jr.. Thomas & Proetz Lumber Co., St. Louis, Mo., was elected 3rd v.p. The convention was atlended bv 1630, an all-time recorcl.

Jones is president of Cathey- Williford-Jones Co.. and secretaiy of Bellgrade Lumber Co., both of Memphis, Tn. He is a past president of the Southern Hardwood Lumber Manufacturers Assn.. past president of the Lumbermen's Club of Memphis, and a former director of the National Forest Products Assn. He has served NHLA as Vice President and Director since 1967. [Iis term will be for two years.

Directors reelected for threeyear terms were Ronald Andrews,

Robert Mallory Lumber Corp., Emporium, Pa.l Claude Bock, G. Bock & Fils, Ltee, Ste. Therese. Quebec; Frank J. Heidler IIl. Ileidler Hardwood Lumber Co.. Chicago, Il.l William E. MacBearh. MacBeat h llardwood Co., San Francisco, Ca.; John G. Thomson, Peter Thomson and Sons. Ltd.. Alliston, Ontario; Kenneth W. Tinckler, Stahl Lumber Co.. Inc.. Los Angeles, Ca.; Albert P. Whitson, Whitson Lumber Co., NashviIIe. Tn.

Members elected as new directors to serve three-year terms were Armour C. Bowen. Armour C. Bowen Lumber Co., Memphis, Tn.; Ronald O. Jones, American Lumber Co., Union City, pa.; Robert D. Keiver, The Keiver- Willard Lumber Corp., Newburyport, Ma.; Werner Richen, Lumber Products, Portland, Or.; Herbert Seidel. ReisenSeidel Hardwood Co., Union, N.J. Jon Sig Gudmundsson. Northland Corp., LaCrange. Ky., was elected director for a one-year term.

E. Howard Gatewood, retiring secretary-manager of the association, gave his annual report to the convention. President Barrett recalled Gatewood's seven and one-half years of leadership and service and expressed appreciation. S. Carroll White was introduced as the incoming secretary-manager. Committee reports were presented and President Barrett reported on the building plans and financing of the new Inspection Training School and Headquarters Office to be constructed in Memphis, Tn. The discussion following indicated full approval of the proposals.

The architects anticipate breaking ground in early December with probable completion in August, 1979.

The registration of 986 men and 644 women made the Ocrober Convention the best attended of any to date, surpassing the 1974 Conven- tion in Montreal which had a registration of 1477.

The planning and conducting of an excellent 8lst Annual Convention was the final contribution of Howard Gatewood to the Association before his retirement. His plans are to move to the outer islands of North Carolina where he and Peg have owned a home for many years. Their address will be P.O. Box 1236, Kill Devil Hills, N.C. 27948. Howard leaves this Association with the best wishes of his friends for many additional years of happiness.

The reception area of Wendy's offices in the City Center Building in Albuquerque, NM., has put on a new face to its visitors. The strong, simple lines and inviting warmth come from an imaginative use of strip oak flooring - not on the floor but on the walls, ceiling, and desk.

According to Mike Steward of Rex/Norton, Architects, Albuquerque, "We looked to red oak for the honest good looks and depth of color and pattern needed for the area. Downlights accent the dimension of the 2%" oak strip and play up the richness of color. The brownish red tones are repeated in the carpet."

The flooring was given four applications of an oil finish and buffed to a deep satiny gloss.

Business takes a break

PBIZES for all the ladies present, golf, and the pleasures of one of the West's most unusual resort hotels, the del Coronado in San Diego, an all wood structure now celebrating its 90th anniversary, all contributed to the Los Angeles Hoo-Hoo club's popular annual family weekend. (l I George, Harriett and Ed Both, Ken Devine, Sharon and Eddie Both, Barbara Devine. l2l Nancv and Bud Nelson. (31 Marion Ersek, "Melr' and Ron Lewman and Sylvia Frodsham. (41 Geoff Cutler, Ken and Ddlores Coleman. lbl Joe Schwallie, Laurel Swirk, Marion and Andy Ersek, Paige and Joe Pastusak, club pres., Ed and Harriett Both. Ed Both organized and emceed the enlire event. 16l Jim and Svlvia Frodsham.

NEW LITERATURE

Residing Styling Guide

Masonite Corp. has a free ReSiding Styling Guide. Write Masonite Corp., 1909 E. Cornell Dr., Peoria, IU.6l614.

Tlnted Glass for Windows

Free brochure describes the thermal reflective performance of the new tinted glass now avai-lable in Seasonall's thermalized Thermal Gard replacement windows.

Brochure Index

Allis{halmen has a free 1978 index of product literature. Write Allis{halmers Corp., PO Box 512, Milwaukee, Wis., 53201.

NWMA Directory

The National Woodwork Manufacturers Assoc. has its new membership directory. Write NWMA, 400 W. Madison St., Chicago, Ill. 60606.

Bifold Doors

Simpson Timber Co. has free literature on its bifold doors.

Awning Brochure

A free [ull-color brochure on Alcan aluminum awnings features a variety of designs. styles and color combinations. Write: Alcan Building Products, P.O. Box 1234, Dept. R, Youngstown, Oh. 44501.

Wood Tool Gatalog

Over 250 quality woodworking tools appear in new free big winter catalog. Write for Catalogue Form PB-513164, Shopsmith, 750 Center Dr., Vandalia, oh. 45377.

Architectural Panels

A new catalog sheet about Permatone'S' Flexboard architectural panels includes full data. Write: JohnsManville, Building Systems Division, Ken-Caryl Ranch, Denver, Co. 80217.

Energy-Free Home Cooling

A free illustrated brochure, lr Energt-Free Approach to A Cooler Home and Lower Air-Conditioning Costs, is from Alcan Building Products, P.O. Box 1234, Dept. R, Youngstown, Oh. 4450 I

Woodwork Standards

The National Woodwork Manufacturen Assoc. has several newly revised wood window and door standards and other promotional materials. Write NWMA,400 West Madison St., Chicago, I11.60606.

Energy Savings

Free l6-p. illustrated catalog of custom-fit, high performance replacement windows is new from Seasonall Industries.

Plywood Patter

"Plywood Floor Systems, " a free 16 p. pamplet is new from American Plywood Assoc., PO Box 2277, Tacoma, Wash. 98401.

Building Altemalive Free 36-p. book on galvanized steel studs and joists is new from Zinc Institute, 292 Madison Ave., New York, N.Y. 10017.

Wood Moulding

Decorating

Design ideas and standard mouldilg patterns are in 8-p. "Wood Moulding and Millwork" booklet from Wood Moulding and Millwork Producers, $ .2s.

Portable Shelters

A free full-color brochure on the Alcan Portiko System demonstrates this portable shelter. Write: Alcan Building Products, P.O. Box 1234, Dept. R, Youngstown, Oh. 44501.

Electric Sliding Doors

New free 6-p. brochure is about Arcadiamatic electric sliding doors for stores and commercial buildings. Write: Northrop Architectural Systems, P.O. Box 1215, City of lndustry, Ca. 91749.

Blind Measurement Cards

Simple free cards describe how to measure for blinds and how to install. Flexalum Hunter Douglas Inc., 20 Campus Rd., Totowa, N.J. 07512.

Kitchen Sales Tips

Certified-Cabinet Dealer, by the National Kitchen Cabinet Assn., is available to certified kitchen cabinet and bath vanity dealers and distributors. Write: National Kitchen Cabinet Assn.. P.O. Box 2978. Grand Central Station. N.Y.. N.Y. 10017.

Gopper Fire Sprinkler

A free 40-p. design handbook on the design, fabrication, and installation of an automatic fue sprinkler system using copper tube and copper fittings is new from Copper Development Assoc., 405 Lexington Ave., New York, N.Y. 10017.

Lumber Facts

"Predicted Cubic Foot Yields of Lumber, Sawdust and Sawmill Residue" is from the Northeastern Forest Experiment Station, 370 Reed Rd., Broomall, Pa. 19008.

Dry Wall Catalog

For a free 24-p. cataTog, write Standard Dry Wall Products, 7800 N.W. 38th St., Miami, Fla. 33166.

Plywood Guide

"A Layman's Introduction to Softwood Plywood Manufacture and Practices In the Pacific Northwest" is new from Plywood Research Foundation, $6.95 ea.

Windows and Energy

Season-all Industries has a free brochure about windows and energy, Season-all Industries, Inc., Indiana, Pa. l57Ol.

Aluminum Manual

New free 40-p. application guide assists in installing aluminum siding and accessories. Write: Aluminum Remodeling ActionCenter, 250 W. 57th St.. N.Y.. N.Y. 10019.

Redwood D-l-Y Booklets

Three free booklets, Panel a Room with Redwood Lumber. Redwood Interiors Guide and Redwood Interiors, are from California Redwood Assn. Write to Dept. KB-COOP, One Lombard St., San Francisco, Ca., 941I l.

FREE READER SERVICE

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660

Please mention issue date and page number so we can process your request faster! Many thanks!

PLYWOOD FORECAST

(Continued from page 109) being placed on two systems with great futures in residential construction: the All-Weather Wood Foundation and the underfloor plenum system (also known as "Plen-Wood").

Both of these systems are proven energy-savers, both provide a high degree of comfort to home owners and both offer builders an extremely attractive alternative to concrete and masonry, particularly in light of skyrocketing concrete prices and availability problems.

There have been no major shortages ofwood products, yet anyone familiar with the forest industry knows there is a serious timber sup-

ply problem that, in some areas, has pushed raw materials costs up 5000/o since 1970.

While several factors contribute to the soaring cost of both public and private timber, two of the major influences are the result of policies by the federal government that fail to fully utilize our national forests.

First, federal timber sales programs have consistently fallen short ofauthorized levels in recent years. The 1977 fiscal year (the latest data available at this writing) is an excellent example: the Resource Planning Act of 1974 called for a 13 billion board foot harvest in fiscal 1977, Congress authorized the sale of 11.45 billion feet and the Forest Service actuallv sold iust 9.72 bil-

lion feet.

Second, the amount of national forest land available for timber harvesting has been steadily eroding. The rampant expansion of America's wilderness system has taken a heavy toll on the wood product industry's resource base.

Our most recent battle has been over the fate of 62 million acres of national forest land now under study by the Forest Service in the second Roadless Area Review and Evaluation (RARE II).

The Forest Service has completed the public input phase of this crucial land-use study. It appears that a large majority of public responses favor multiple-use of RARE II lands-an opinion that must strongly influence Congress when it deals with the whole question in 1979.

APA will step up its efforts to help dealers and distributors sell more plywood during the coming year.

The home improvement/do-ityourself market is now the second largest outlet for plywood. APA estimates this sector will consume nearly 4 billion square feet of plywood products in 1979-that's somewhere in the neighborhood of 100 million 4 x 8-foot panels.

APA will continue to promote the "Profit With Precut" rack displaying plywood cut to convenient sizes. Now on the sales floors at over 200 of the nation's leading dealers, many participating retailers have reported dramatic increases in plywood sales after introducing "Profit With Precut" to their customers.

A guiding principle behind APA's promotion to the home improvement/do-it-yourself market is, dealers can be more effective plywood salesmen if they know more about the product.

For this reason. the nationwide network of APA field representatives conducts roughly 200 dealer meetings annually. These educational meetings are requested by dealers, usually for the benefit of new employees or to help established salesmen "brush up" on plywood basics.

APA has also developed a "Dealer Training Kit" available on a 15-minute LaBelle cassette or as a 30-minute taped script with 35mm color slides and literature.

In fact, the association's programs for dealers and distributors are described in a new APA publication, "Profit From a Little Free Advice."

For a complimentary copy, call toll free (800) 426-8992.

I-IrIrrrr--r r1

551 a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers using a box number cannot be released. Address all

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92560. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month.

HELP WANTED HELP WANTED HELP WANTED

A GROWING, YOUNG Oregon mill producer and wholesaler needs a salesman to eventually take over entire Southern' California territory. Excellent opportunity and benefits for those willing to work. Send resume c/o The Merchant Magazine, Box 292.

OPPORTUNITY

Northern California wholesaler/remanufacturer looking for outside salesman to cover Central California and outof-state shipments. Currently handling redwood and seek persons experienced in all species. Send resumes in confidence to Bob Reid, Reid & Wright, P.O. Box 4299. Arcata, Ca., 95521.

EXPANDING LI,NilBER WHOLESALER located in San Fernando Valley, Ca. has sales position open. If you want a ciueer opportunity with a well-established. ag- opportunity a well-established, comDanv. and would gressive, progresive company, like to be associated with great people in deluxe workins conditions. replv: William deluxe working conditions, Perkins. Bums Lumber Co.. 16255 Ventura Perkins, Bums Co., Blvd., Suite 600, Encino, Ca.91436.

SALES OPPORTUNITY BUILDING MATERIAL distributor expanding in Northern and Southern California. Experience desired but not required. Send resume to P.O. Box 606. Galt. Ca. 95632.

EXPERIENCED LUMBER trader seeks trading or mill sales position in Northern California or Pacific Northwest 25 years of successful experience. Write Box No. 293, c/o The Merchant Magazine.

NEWPORT BEACII, CA. OPPORTUNITY

EXCEPTIONAL opportunity for experienced lumber traders. Excellent commission plan plus liberal fringe benefits. Get in on the glound floor with a first rate company. Deluxe working conditions in Newport Beach, Ca. Call Ken Gagne, Delta Forest Products, (714) 640484r.

SMALL PLYWOOD and lumber firm wants experienced person for contractor and retail sales work. West Los Angeles, Ca., area. Call Harry Anderson (213) 397-5554.

THE MERCHAI\T Magazine assumes our advertisers are Equal Opportunity Employers and adhere to the letter and principle of the current law against discriminatory wording in "help wanted" advertising. Accordingly, for your sake and ours, it will be helpful if you will keep this in mind when submitting classified advertising copy to us. Thank You.

ESTIMATOR FOR career opportunity with job shop pallet operation. Ability to tally lumber and good with figures. All company paid fringes. We also need industrial sales and office people. Apply at Hunter Woodworks. 1235 E.223rd St., Carson, Ca.90749.

WE NEED HELP!!!

THE RAI\DALL LUMBER CO.. INC. needs complete staff for their new Huntington Beach, Ca. yard.

General Manager Sales Manager Yard Manager Mill Superintendent Shipping Clerk Office Personnel

Call Bill Randall at (714\ 521-9612 or (213) 773-,3738. All replies confidential.

EXPERIENCED INSIDE salesman needed !o anchor sales desk for established hardwood & softwood distribution yard, located.in Bay Area. Salary commensurate with experience. Send resume, c/o The Merchant Magazine, Box 290.

WE NEED a cabinet shop foreman, layout man, draftsman for shop drawings, and a shipping clerk. An old Arizona company. Send resume to Box No. 295, c/o The Ir,!erchant Magazine.

POSITION WANTED

EXPERIENCED FOREST products

specialty trader seeks well financed wholesale company. Established customer and mill base with profit margin to malch. Seeking best compensation plan. Reply c/o The Merchant Magazine, Box 294.

FOR SALE

WESTERN RED CEDAR reject bevel siding, $25MSM. Good stock, use as is, for cut up or remanufacturing. Long random length cedar boards and dimension. Good economy remanufacturing grade. Large inventories, immediate truck shipments. Jerstedt Lumber Co.. Inc.. P.O. Box 279, Bellingham, Wa. 98225, Phone (206) 7349901.

FOR SALE

(2) LUMBER pull trailers. Call Dan Guerin. Q14) 982-9944.

FOR LEASE

900 SQUARE FEET of office space for lease. Iiieal office for wholesale or sales office. San Bernardino/Riverside area. Milling and storage available. Call: Jeanne Morrison, Connor Lumber Sales, Inc., (714) 874-3 100.

WANTED TO BUY

3x4 AND WIDER and 4x4 and wider twisted and weathered Douglas Fir S4S, Call Wm. Hunter, Hunter Woodworks, (213) 775 2544 or (213) 835-5671.

WHY IS IT - a man wakes up in the morning after sleeping under an advertised blanket on an advertised mattress and pulls off advertised pajamas. Takes a bath in an advertised tub, shaves with an advertised razor, washes with an advertised soap, puts on advertised clotJres, sits down to breakfast of advertised coffed, puts on an advertised hat, rides to his office in an advertised car, writes with an advertised pencil Then, he refuses to advertise, saying advertising doesn't pay, and then, if a business isn't good enough to advertise he advertises it for sale.

If you believe in your business and want to build it . . , ADVERTISE.

Remember to tell 'em you saw it in

THE TMERGffiANT MAGAZINE BUVEBS' GUIDE

-LOS ANGELES AREA-

Ar Peirce companv (213) 680-0874 lUlUlrc rrTEll[S-?tttt-llt0tltE-Elc. ceorsra:paciric co,p..) .. ... . . tllSl ffi8-388f i[!lj.i,l.l1]i.1f'il;co.,oiu.[3l3lll3.133l 8UrnsLumberco'''''''''''''(213)98l-8750caIved0!ors'|nc''i.iii6d'ii5iH|iii"li|,.jf1'l?%..lrs.anjol|] capitar Lumber co iiiii sis.oeii fii.%l;3 lil't', corD . i41 connorLUmbersa|es'''''''.(2l3)287.1l87.,-*.".Bo.?|?ol,,i''''''ljiliIii:iiii|88|l8||$B8l88: cmsHeadLumber&P|ywmd''.(213)834-5261MacBealhHardwood'ilt5lo,ii.oiii Crown Plywmd Co.. (213) s98-96?s l39lt*"*Ib.t co t41 Doo|eyBedwmdLUmberco.'''''''(2l3)336-126lR;fd;ij*:1;f"'''''''''''''''i1liii:j:iiR

Far & Pine Lumber C0... .. (213) 921-9411 FremontForestProdUcts'..'''.'.(213)723.9643

3:::3i:.n:if3ili'.'...'.'.''''''.'l;l3]333-l3|l,.,."'..LsPEc|t|'8EntlcE^8_I[A]|8P0RTlT|0xl,q7-no?|Ilg[::lljj'.| Hi||Lumberco.,Max.'.''(2l3)723-o551qali|omlaRetair.|11Id{i1''oiil,,'.'.lil8|38Z.3l88

H&M ! rhoresare r-umber co lMl 9911!s1 33::;1X'::1. 6rii o5i.ziii tutrJgc rrrErn6-?,rT-''!r'E-ErG.

Hurr tumber co. {2r3) sP3 4846 liow_iioiii,iipecririn pi:iviii. ' iiiii 5di-fidd -"'-''liliiiik_D00tt_r0ur!trsr

Hunter woodworks........ (213) 835-5671 (213) 775-2544 The Commol

Lane Slanlon Vance lumber C0....... (213) 968-8331 mcltl

MacBeath tiardwood. .. (213) 723-3301

Inrand Lumber co. (Tustin). (714) 832.0600 --

NORTHERN CALIFORNIA

Marquarr-wotle Lumber co ... (213) 62s.1494 3i,i,'p$i"6,Yiiiirs srpptv co... ... li6

Nicar lnc.. 1213t 724-0820 simpson Timber co.. .... voii E6S-tiii Louisiila+acilic cotp.. .

(707) 443-7sll 0sg@d|nc',noberts'...''''''''(213)382.8278]y:I'lg91.Lumberco'(DF&Rdw)'.(704822.59968fi6'ii.1

PacilicMadisonLumberc0..Q13|77g.22g21?1llq91.9i91F:"'.|t1'&..Lumberc0.''''''''(916|365'2771giJ"',IlT!il.i.:8::

Pan Asiatic Trading Co., Inc................ 12131 268-2721 C lfttu' ParLumberco''.''.'''.'.''''(zts|gzl.llil.!...o-|.resle.

Rolando Lumber Co., nc....

Simmons Hardwood Lumbef C0........ Simpson Building Supply (213) 926.6691 0ltilU.t

soUthBayForesiProduits''''..,(ztsieoo-zzsti6.rir-i-asit-umoerProducts,''.''.|415|82o.g722W[*P'eserving...'.',,'(2m}6. South Bay Forest Products (Orange Div.) .. (714) 647-5350 iqlqq

Ii.JflJii::3*l"j'111,,'6:6.2945ilililii.iiii

Twin Harbors Lumber C0.. ....... (213) 625-8133 totlull |liil.-l$nk1Iii,"....''''''...iitiii:.iiilfu*x*'..(,,',|.!??''|''l18l|l3i:3?!3

li'r,t$ e**l.rE*riyco ti3gt nl

T[ElTE0|'ut8En-P0tEs-P|t|tG8-TIEsF1{5Tft!:.,.,"fiii,k;"''.'.i7EEi?2E.?Z|\p,.o,,ol1,8||li,|ll|n"-P|lll.|1,*''*'

Treared P0le Builders, lnc.. (714)

Berkot Mlg. Co........ ......... l2'13) 875-1t63 Bever|yManUfacluringc0.''.'.....''.....liiiiiii.ii3i-soUTHERNcAt|FoRN|Acaruedooors.fnc........ .......(213)576-2545 ur.^I..t-w^(.r"mh...^ ralaroM1.1. r?r^<ra{.. 3llLTf8li,lil; i?lii iii.6ili RrvERsrDE & ii,iffi';l,llls#8"13!I;;('llt1"''!" tiil tt$t8?

[g1f';;',ji;:;..,:.;::1111li.'ui'i,''iiiiil;i.i!ii$.l|l..3RANdE-coui'-T'Eso?|f*q-n**[:,Iiiid,"'''|1: ,,,r :;, .r;";,;;:: Vent Vue Prcducts. Bsffir#i!:l,F,sliii::1i , ,, lii o i,tii,li1fffji'd":,1M1illil1)''' lll california Lumber lnspection service......... {7r4} 546-5512 8llilfllff"o Products .

BerkotM10.C0........ (213) 875-1163 --A..?t.FFr

THE MERGHANT MAGAZINE

PACIFIC NORTHWEST STATES

WASH!NGTON

Erver Lumber C0... 1503) 752-0218 (503)

crrrr

Forest Products (Dillard)......... (503)

Forest Products (Myrtle Creek). (503)

Peirce Comoany. (503)

Foresi Prbducts...

Crabtree, & Rvan. .. (503)

(503)

..............(503)

Corp... (503)

Pacific Railroad... ........ (503)

Forest Products. (503)

Lumber C0.. (503) 228-7361 (800)

Danl&Russe||,|nc........ ..... (503) DeltaForestProducts... ........ (503) Disdero LumberCo. A1..................... (503)

Hardwood C0.. (503)

West Fir Sales. (503)

Corp.. (503)

Lumber Sales. (503)

..........(503) Louisiana-Pacilic Corp.. (5031

Corp. (Eeaverlon). (503)

..............(503)

Lvnch Wood Markets. Inc.. (503)

American Wholesale Lumber Assn...... (503)

hardwoods. Inc.................. (503)

Lumber ExDort Co.. (503)

Buildino Products..lnc.....

OREGON

ROCKY MOUNTAIN STATES

OtsITUAMIES

coLIN W. & RICHARD LOVESEE

Colin William Lovesee, 60, president of Boyd & Lovesee Lumber Co., Riverside, Ca., died Nov. 3. and his son, Richard Lovesee, 31, vice president and general manager of the company died Nov. 4.

The elder Lovesee was shot to death by his son in the Lovesee family home following a discussion about longstanding disagreements over business matters. Following his father's shooting, Richard Lovesee turned the same weapon upon himself and his body was found some 12 hours later in an isolated area outside Riverside.

The elder Lovesee was active in church and in the Lumber Association of Southern California and communitv work. He moved to Riverside in 1949. He was described by his business partner, George Champion, as a "very businesslike person, but a very, very fair person."

The younger Lovesee was described by co-workers as being a hard worker who went out of his way to be helpful to others.

Both men are survived bv Dorothv Lovesee, widow and mother; Lindi and Carol, daughters and sisters; and Gary, son and brother.

ROBERT S. OSGOOD

Robert S. Osgood, a prominent Southern California lumberman since 1922, died October 28 at his home in Pasadena, Ca.

Born in Tacoma, Wa. in 1899, he

had been identified for 58 years with the lumber industry, first with The Wheeler, Osgood Co., Tacoma, later with Cadwallader-Gibson Co., pioneers in importing hardwoods from the Philippines. ln 1942 he formed Robert S. Osgood, Inc. of which he was president until his death and which became well known in the domestic and imported hardwood and softwood industries.

He was an enthusiastic golfer for more than 55 years and was well known in golfing circles.

He is survived by his widow, Edith Chaffee Osgood; a son; 4 daughters; and l3 grandchildren.

LOUIS HOFFMAN

Louis Hoffman, 76, president of the Mox Lumber and Wrecking Co., Los Angeles, Ca., died November 10, 1978.

He had been a partner in the firm since 1929 and held the positions of secretary and treasurer before being president in 1958.

Mr. Hoffman was a graduate of the University of Southern California where he was president of Tau Delta Phi fraternity.

He is survived by his widow. Martha, two sisters, two children and two grandchildren.

ADVERTISERS' INDEX

proluctd tince .lgl4

h SOUTH BAY FOREST PRODUCTS

TWO LOCATIONS TO SERVE YOU BETTER

2200 No. Glassell, Orange, Calif.92667 (714) 637-5350 o (213) 860-7791

164 Healdsburg Ave., Healdsburg, Galif.95448 (707) 433-3313

CONTINUING TO GROW STRONGER

CONTINUING TO GROW STRONGER

From our small yard in Hawthorne, Ca. to our nationwide coverage from two complete distribution yards with full milling, fingerjoint, dry kiln and storage facilities.

SPECIALISTS IN REDWOOD aNd WESTERN RED CEDAR AND NOW FEATURING

PINE, SPRUCE, INCENSE CEDAR & FIR

WE WELCOME YOUR INQUIRY WE WANT YOUR BUSINESS

MERRY CHR'STMAS

All of us at sortntff#v Forest Products

Ald you can't beat our Quick [ams.

Standard Structures offers you the fastest dellvery of glulams ln the Industry.

Qulck lrm Boemr (select from stock size inventory)

Widths: 31h",5", 63/t" Depths to 30". .. Single beam or a truck oad Lengths lo 72' .. Cambered to 1600' radius. Maximum 2 week delivery. Plant pickup, 5 days. Manufactured under ICBO Report 3327. Quick Lam delivers superior performance and construction quality over solid sawn sizes.

For a winning combination.. SERVICE, PRODUCT, PRICE, call Standard Structures.