IMPROVE YOUR: MATERIAL HANDLING • LOGISTICS • TECHNOLOGY • DIGITAL MERCHANDISING
June 2025
When meeting fire codes isn’t optional, choose protection that starts at the core. D-Blaze® FRTW helps slow the spread of flames from the ground up—trusted in iconic structures like the Sears Tower and One World Trade Center. Unlike surface-applied sprays or coatings, D-Blaze is pressure impregnated for lasting, code-compliant performance wherever Fire Retardant Treated Wood is required. It’s so effective, you’d think an army of Spartans was guarding your building.
Fresh ideas for home improvement.
Strength and selection go together with Outdoor Accents ® decorative hardware from Simpson Strong-Tie. We’re always expanding our Mission Collection ® and Avant Collection ™ lines with new products and accessories, making it easy to enhance outdoor structures and living spaces. Both feature an innovative hex-head washer and fastener combo that looks like a bolted connection but installs as simply as a screw. It’s the only approved fastening solution for Outdoor Accents connectors. Plus, our code-listed connectors and fasteners are rigorously tested for performance. So whether your customers are building a planter box or a pavilion, it will be strong, safe and beautiful for years to come.
To see our complete lines of Outdoor Accents decorative hardware, visit go.strongtie.com/outdooraccents or call (800) 999-5099.
Reach new heights with ASCEND® Composite Cladding. And elevate the job even more with ASCEND accessories.
ASCEND Composite Cladding from Associated Materials Innovations delivers the distinctive look of real wood. Plus, it’s easy to install so you can turn more jobs faster.
ASCEND rates even higher when compared to vinyl, wood, and fiber cement siding. It never needs painted. It’s moisture resistant so it won’t swell or warp. It’s impact resistant against dents, dings, and hail. Its insulating performance prevents energy loss.
AND NOW…
ASCEND adds even more, with a full suite of accessories like J-channel, trim, and corner post profiles, offered in a wide range of classic and contemporary colors—including the new Cape Cod Gray––that color-match to ASCEND 7" plank and 12" vertical Board & Batten.
These accessories are part of the full ASCEND solution that creates a seamless, high-end finish.
More cost savings
Increased time savings
Labor-saving design
Better quality
Longer durability
Beautiful results
No caulking, sealing, or painting required
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Volume 44 • Number 6
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That includes not going behind it. The YellaWood® brand not only prioritizes our dealer relationships, but we prove it through our actions. We take great pride in our fifty-plus year history of only selling to dealers and not directly to their customers. See all the other ways the YellaWood® brand has your back. Visit yellawood.com/for-dealers
CHARACTER
------------ BY PATRICK ADAMS
THERE ARE COUNTLESS ways to measure people, companies—even countries. As I shared last month, my daughter—and by extension, our family—has been surrounded by people and situations that have worn us down. It jades your outlook when those who call themselves “friends” turn out not to be, when companies that advertise being “there for you” prove the opposite. And as for countries… let’s just say that’s a bigger topic for another day.
Recently, a friend sent me a book that couldn’t have come at a better time—On Character: Choices That Define Life by General Stan McChrystal. I honestly believe it was divine timing—God offering a little perspective. This friend, along with many others I know, served under General McChrystal. His leadership is the stuff of legends: he leads from the front, speaks hard truths, and holds firm that character is more important than anything else.
Character, he says, “is what God and angels know of us.” It’s not inherited. It doesn’t come with a degree, a title, or experience. Instead, it’s forged through a long chain of decisions—some monumental, most mundane—that reveal our true capacity for virtue. In a world full of talk, character is what you do. It’s what you’re known for when the noise dies down.
We used to hold character as a cornerstone of life. Now, it feels like image matters more than action. But it’s our actions—especially when no one’s watching—that define us. True character demands consistent discipline through even the most ordinary moments. It’s not easy. It’s not flashy. But it matters more than ever.
My daughter has been targeted by girls she’s known since kindergarten. What started as childhood friendships has devolved into cruelty. It seems like a contest to see
who can be more hurtful. The school hasn’t acted, claiming there isn’t enough “proof.” The parents of these girls, shockingly, have joined the campaign of meanness. It’s heartbreaking—and exhausting.
In a moment of raw honesty, I asked my daughter if she wished those girls would be punished. I reminded her how awful their actions have been—how they’ve ruined her last year at this school, and how much they deserve consequences. I’ll admit, there’s a vengeful side of me that awakens when I see someone I love being wronged.
After some silence, she answered. What she said floored me:
“No, Dad. I don’t want them punished because of me. If I try to get them punished, I’m no better than them. It wouldn’t make me happy, and it wouldn’t change what they did. They have to live with themselves—and maybe one day, they’ll realize they should have been better.”
Fourteen years old. That kind of wisdom broke me. I don’t know how much credit my wife and I can take for the young woman she’s becoming—but on that day, I learned something from her.
I encourage you to pick up General McChrystal’s book and spend some time reflecting on character. In this industry, I’ve seen so many people lead with quiet strength and deep integrity. That character is what makes our community strong—and what will carry us through anything.
As always, I am humbled by the privilege of serving this great industry.
PATRICK S. ADAMS, Publisher/President padams@526mediagroup.com
REDWOOD
Like the foods we buy, when it comes to decking, we want natural and real. Redwood is always available in abundance of options. So stock the shelves! Unlike mass-produced and inferior products, Redwood is strong, reliable and possesses many qualities not found in artificial products. They maintain temperatures that are comfortable in all climates.
Redwood Empire stocks several grades and sizing options of Redwood.
DIGITAL MERCHANDISING
LEVERAGING ONLINE TOOLS TO DRIVE IN-STORE SALES
------------
BY MATT GIBSON
IN ALL LIKELIHOOD, most of your in-store sales start online. Whether your customers are reviewing your inventory, comparing prices, confirming store hours, or mapping directions, people—especially new customers—are taking advantage of digital tools before ever stepping foot in your store.
The point of these tools is not to replace the service you offer in-store. On the contrary, you’re extending your customer service by enhancing your digital presence. You’re meeting people where they’re already looking—on social media, search engines, and your own website—to help them get the information, education and guidance they need. Put differently, you’re telling your customers what kind of service they can expect from you when they arrive.
Here’s how your business can guide customers along a journey that begins online and ends at your sales counter.
1. Get Your Digital House in Order
To drive in-store traffic from your online presence, you need to make sure your basic online presence is accurate and up to date. Customers are searching for
store details, and if your listings are missing or outdated, they may never walk through your doors.
Start with a Google Business Profile: ensure your store address, hours, contact information, and storefront images are current. Then, check your website for mobile-friendliness, straightforward navigation, and accurate product listings. Even minor improvements—like optimizing for local keywords, updating photos, removing discontinued products, or adding FAQs—can improve search visibility and customer confidence.
Tip: Run a search for your business from a customer’s perspective. Can you find your location easily? Are the right products showing up? This exercise often reveals where to focus your efforts.
2. Tie Digital Content to In-Store Promotions
Digital merchandising works best when it points customers back to your location. Promote limited-time offers, showroom-only product lines, or personalized service as reasons to visit your store. Even a simple message like, “Want to see this in person? Visit our showroom today,” can turn digital curiosity into physical foot traffic.
DIGITAL TOOLS like the Ply Gem Home Design Visualizer help to engage customers, providing a hands-on digital experience that can inspire design ideas, allow them to explore product options and ultimately arrive in-store more educated.
Tip: Build engagement by rewarding followers with exclusive in-store promotions.
3. Use Social Media to Showcase Real-Life Applications
Social media isn’t just for brand awareness; it can be a powerful pre-sales tool. Platforms like Instagram, Facebook, and YouTube give dealers a chance to showcase what’s in stock and how products look in real homes. Not everything has to be high-quality photography; you can use your phone to capture before-andafter transformations, video tours of your store, installation tips, and new product arrivals.
Tip: Ask your sales reps to capture finished project shots or incentivize homeowners to send before and after photos. Include product details, like style and series, to help educate along the way.
4. Share Educational Content Year-Round
Whether it’s through social media or your website blog, sharing content—like demo videos, maintenance advice or product highlights—can help build trust with customers before they stop in to look around. You can make it promotional and share testimonials, or you can lean more informative and share tips like which materials hold up best in the local climate.
Showcasing your expertise not only positions your team as helpful, but it can also prompt a store visit when customers realize they need expert support or new solutions.
Tip: Think like your customers. What questions are they asking each season? What are the most common reasons for replacing products? Build content around those moments and link them to products or promotions in your store.
5. Simplify Before They Visit
With so many material options, customers can get overwhelmed by choices for building materials. Simplify the selection process by offering a good, better, best selling approach with an emphasis on performance, aesthetics, and comfort levels. You can explain what ‘good, better, best’ entails for each category.
Take windows and doors, for example. By demystifying features like glazing, glass coatings, and gas fill types online, you can speed up and inform the inperson decision-making process. Customers who arrive at your store after engaging with these tools are often more confident and ready to buy.
Tip: Embed detailed graphics, product videos or interactive elements on your website’s most-visited pages to increase engagement.
6. Bring Digital Tools into the Showroom
Once your customers arrive, make sure your showroom reflects the digital professionalism you’ve worked hard to build online. For example, have a large monitor connected to a computer, tablet, or smartphone that allows you to walk customers through product options, features, and visuals in real time.
Make sure the tools work reliably and that your team is confident in using them. Organize your content ahead of time—whether that’s bookmarked webpages, product videos, or a simple presentation—so it’s easy to navigate during conversations.
Tip: A well-prepared digital setup not only adds credibility but also helps address questions on the spot, keeping customers engaged and moving toward a purchase decision.
Convenience Is Key
The world will always need showrooms where customers can get hands-on access. Digital tools only amplify the trusted relationships and knowledgeable service you provide in-store.
By using online tactics to showcase your products, educate your customers, and build early engagement, you can increase foot traffic, shorten the sales cycle, and grow customer loyalty. Brick-and-mortar retailers that embrace digital evolution will continue to thrive, both online and on the ground. BPD
MATT GIBSON
Matt Gibson is director of marketing for Cornerstone Building Brands, Aperture Solutions — U.S. (www. cornerstonebuildingbrands.com). Their window and door brands include Ply Gem, Simonton, Silver Line, North Star, Atrium, Cascade, Prime, Harvey, Thermo-Tech, and SoftLite.
FROM PRODUCT tips to project inspiration, content like that featured on the Ply Gem blog helps build trust and educate customers year-round, turning online engagement into in-store foot traffic.
NAVIGATING THE SUPPLY CHAIN MAZE STRATEGIES FOR LAST-MILE
DELIVERY EXCELLENCE
BY AARON GEIGER
SUPPLY CHAIN optimization has become a critical factor in maintaining a competitive edge. However, many building material distributors and home centers still struggle to effectively implement AI-powered solutions for their supply chain.
The disconnect often stems from a misalignment between C-level decision-makers and operational teams, leading to suboptimal results and missed opportunities for true optimization.
These are important decisions because a growing number of logistics professionals admit they aren’t optimized enough in their operations. Over half of respondents (52%) in a recent survey rated their organization’s current last-mile delivery planning effectiveness as below “excellent” or “good.” Additionally, the survey found that nearly 40% need to adjust delivery routes multiple times per day due to unexpected delays, emphasizing the pressing need for innovative solutions in logistics.
Understanding the Role of Software Optimization
One of the primary challenges in implementing AI and software solutions is the lack of a holistic view of the supply chain. Many building material distributors and home centers focus solely on individual components, such as warehouse management or transportation lo-
gistics, without considering how these elements interact within the broader ecosystem. This siloed approach often leads to inefficiencies and missed opportunities for optimization across the entire supply chain.
Data quality and integration pose additional challenges. AI and machine learning algorithms rely heavily on accurate, comprehensive data to generate meaningful insights and recommendations. However, many distributors and home centers struggle with data silos, inconsistent data formats, and outdated information, which undermine the effectiveness of even the most sophisticated software solutions.
Smarter Load Optimization
Moving beyond these implementation challenges, let’s examine the critical area of load optimization in warehouses and distribution centers. Many building material distributors and home centers today are utilizing optimization software that focuses solely on downstream processes at the warehouse level. Even though the approach yields some benefits, it significantly limits flexibility and responsiveness to changing market conditions.
Forward-thinking distributors and home centers are recognizing the need for more sophisticated software solutions that allow for upstream optimization. This
MORE THAN HALF of distributors surveyed admit their last-mile delivery planning leaves significant room for improvement.
strategy enables companies to make last-minute changes to orders, responding dynamically to shifts in demand or supply chain disruptions. By optimizing loading upstream, distributors and home centers can better align their operations with real-time market conditions, improving efficiency and customer satisfaction while minimizing waste.
A key component is the ability to perform dynamic builds, reconfiguring truckloads with proper “stackability” to ensure each axle is weight-optimized while also considering the unique temperature control requirements of different products. These capabilities allow distributors and home centers to maximize the number of pallets loaded onto trucks without risking fines during road checks or compromising material integrity.
Many industries, including building materials, face unique challenges in load optimization due to the diverse weight distributions and material handling requirements in a truck. Traditional loading strategies based on the order of customer drops often result in inefficiencies, requiring the removal of several pallets at each stop to reach the necessary materials or equipment. These strategies not only increase delivery times but also risk damaging sensitive construction materials, such as prefabricated components or specialty adhesives.
Today’s more advanced load optimization software strategically orchestrates the loading of the trailer to address these challenges. These solutions consider product compatibility, determining which items should be safely stacked on top of each other in a pallet and within the truck. They also optimize the placement of building materials, minimizing the need to remove non-customerspecific pallets at each stop.
By implementing these advanced optimization techniques, building material distributors and home centers reduce the number of pallets that need to be moved at each delivery point. Industry observers believe this not only improves efficiency but also reduces the risk of damage to high-value materials. The result is a more streamlined delivery process that maintains product quality while reducing operational costs.
Is Your Routing Truly Dynamic?
The final piece of the puzzle in supply chain optimization is dynamic routing. Many building material distributors and home centers still rely on static routing methods, which lack the flexibility and agility required in today’s fast-paced business environment. The limitations of static routing become particularly apparent in the face of unexpected events, such as traffic disruptions, weather conditions, or last-minute order changes, all of which significantly impact the delivery of building materials, tools, or equipment.
Dynamic routing offers a solution to these challenges by continuously optimizing delivery routes based on real-time data and changing conditions. This is particularly crucial in industries, where factors such as traffic, weather, and site access impact delivery schedules. Dynamic route optimization leverages advanced algorithms and real-time data to create the most efficient delivery routes, considering factors such as traffic patterns, delivery time windows, vehicle capacities, road conditions, and the specific handling requirements of different materials.
However, simply investing in dynamic routing software is not enough for distributors and home centers. They need to build the right strategy to adopt and implement the technology effectively, which is where the disconnect between C-level executives and operational teams often becomes most apparent. While C-suite leaders may be eager to invest in cutting-edge routing software, operational teams need support in refining their processes before the software is truly effective.
By combining AI-driven insights with human expertise, LBM distributors and dealers will be positioned to make more informed decisions about customer service levels. Sometimes, this might mean adjusting delivery frequencies based on a comprehensive analysis of costs and benefits. For example, a distributor might decide to reduce deliveries to certain customers from four or five times a week to three, based on factors such as order volume, product mix, and delivery costs. The strategic approach to routing optimization leads to greater cost savings and improved overall efficiency without compromising product quality or customer satisfaction.
The logistics industry faces unique challenges in supply chain optimization, particularly in areas such as load efficiency and route planning. However, by leveraging advanced technologies and strategic thinking, building material distributors and home centers can overcome these challenges and achieve significant improvements in their operations.
As the logistics industry continues to evolve, those that successfully implement these advanced optimization strategies will be best positioned to thrive in an increasingly competitive and complex marketplace. BPD
AARON GEIGER
DELIVERY SOFTWARE such as ORTEC’s Load Building and Final Mile Optimization Suite leverage advanced analytics and algorithms to improve efficiency and reduce costs.
Aaron Geiger is the managing director of manufacturing and CPG/retail for ORTEC, a leading provider of advanced analytics and optimization solutions (www.ortec.com/en-us).
FROM TRADITIONAL TO TRANSFORMATIONAL HOW NORTH CAROLINA YARD GREW PROFITS BY 400%
EMILY THORNHILL
FOR MORE THAN a century, Fitch Lumber & Hardware has been a cornerstone of North Carolina’s building industry. Founded in 1907 and based in Carrboro, this fourth-generation, family-owned business, now run by brothers Miles, David, and John Fitch, has upheld its reputation for supplying high-quality materials to custom homebuilders. Despite its deep roots, Fitch Lumber wasn’t afraid to embrace change. In 2020, a strategic investment in business management software transformed their operations, leading to a 400% increase in profits.
The Need for Change
For many years, Fitch Lumber utilized Advantage software from ECI Software Solutions, and when ECI announced its discontinuation in favor of more advanced solutions, the Fitch brothers knew it was time to grow with ECI. They decided to embrace solutions with remote access, improvements to inventory management, and streamlined financial operations.
“Our goal was to allow any of our users to work from any location without losing functionality,” says Miles Fitch, treasurer. Additionally, manual inventory tracking and a cumbersome accounts receivable (AR) process were slowing cash flow. Payments took nearly two months to process, and the company was spending $500 monthly on postage for invoices.
A new system had to address these inefficiencies while supporting continued growth.
Embracing Digital Transformation
After evaluating multiple options, the Fitch brothers chose ECI Spruce, a cloud-based, industry-focused enterprise resource planning (ERP) solution. Implementing Spruce, alongside an upgrade to Microsoft 365, took a year but transformed operations. The most immediate benefit was flexibility. Fitch Lumber’s team could access critical business data from anywhere. “This shift helped us serve our customers better and operate more efficiently,” Miles explains.
Inventory management also improved dramatically. Previously, employees relied on experience to locate materials across four warehouses. Now, digital tracking enables even newcomers to find products quickly, reducing waste and increasing productivity.
Financial Gains and Operational Efficiencies
Fitch Lumber’s efficiency gains drove revenue from $11 million to $20 million and profits up 400%, with just a 10% payroll increase. AR improved as customers paid invoices online, cutting the payment cycle from 55 to 35 days. The company also saved $500 monthly on postage, freeing AR staff for higher-value tasks.
For Miles, another game-changer was real-time analytics. “In less than five minutes, I can see everything I need to run the business effectively,” he says.
Investing in the Future
The Fitch brothers reinvested profits into infrastruc-
CENTURY-OLD Fitch Lumber, Carrboro, N.C., has seen profits quadruple after upgrading its software system.
THIRD-GENERATION: Three brothers (left to right)—president David, treasurer Miles, and vice president John Fitch—now head the 118-year-old lumber business.
ture, additional vehicles, new equipment, and a new window and door division. Employees also benefited with higher wages, better benefits, and a fourfold increase in profit-sharing, reaching $100,000 last year.
A Personal Connection
While the financial and operational benefits of Spruce have been profound, one of its most meaningful impacts came during a family crisis. In March 2021, president David Fitch’s 10-year-old son, Lee, suffered a traumatic brain injury after being hit by a car while riding his bike. He spent two weeks in intensive care at UNC Hospitals before transferring to an inpatient rehabilitation clinic in Atlanta for three months.
During this difficult time, David managed Fitch Lumber remotely, using Spruce and Microsoft 365 from the hospital, therapy centers, and even a friend’s home. “Just 18 months earlier, with our old system, this would have been impossible,” Miles reflects. “Having the ability to stay connected to the business gave David a much-needed sense of normalcy.”
Fortunately, Lee made a full recovery and has returned to playing sports. The Fitch family’s experience, however, inspired a new mission. Teaming up with UNC Hospitals and UNC football coach Mack Brown and his wife, Sally, Fitch Lumber is now working to raise $20 million to build a dedicated pediatric rehabilitation center in North Carolina—ensuring that children like Lee can receive specialized care close to home.
Looking Ahead
Fitch Lumber’s transformation is a testament to the power of embracing technology while staying true to family values. By modernizing their operations, the company has secured its future in a competitive industry. More importantly, they’ve turned their success into an opportunity to give back to their community.
“Technology gave us the tools to grow,” Miles says. “But at the end of the day, it’s about what you do with that success that really matters.” BPD
– Emily Thornhill is global product marketing manager, LBM Division, ECI Software Solutions (www.ecisolutions.com).
MCMINNVILLE, OR | EL CREE ORE COM 503-474-444 | sales@elkcreekforest com
Our Dex line features premium, solid-sawn Vgroove products with an exposed face, carefully kiln-dried and heat-treated to a moisture content of or less Manufactured from top-grade Douglas-fir, these products are crafted to deliver exceptional quality Custom patterns and commercial grades available.
ALS SIZES:
SAME OLD SOFTWARE, SAME OLD RESULTS
FOR DECADES, legacy ERP systems have been the go-to for lumberyards, building materials suppliers, and hardware stores. At one time, they represented innovation—a way to bring order to the chaos of paper tickets, price books, and inventory blind spots. But that time has passed, and businesses using these old systems end up hamstrung by outdated technology, clunky interfaces, and expensive customizations that are required to tailor the system to their unique needs. Let’s not even get into a discussion about customer support.
Ask your GM about their experience on your legacy software and the story is familiar: confusing workflows that make training new employees a nightmare, poor reporting (unless you’re a tech wizard and expert at writing SQL queries), and painfully slow load speeds. Salespeople struggle to find products, jump through hoops to process special orders, and play phone tag with dispatchers to schedule deliveries. Dispatchers juggle whiteboards, spreadsheets, and paper delivery tickets because your yard team and drivers can’t access a delivery system on their phones. Owners are left in the dark with half-baked, static reports that don’t reflect what’s happening in real-time.
Worst of all, these systems aren’t built for the way LBM businesses need to run to survive and thrive—mobile, customer-driven, and data-centric.
------------ BY DAVID MELLSTROM
GIVE CUSTOMERS the convenience that businesses outside our industry provide, such as online and mobile access to view invoices, make payments, and track orders.
This is where a modern operating system changes the game. Modern platforms built for building materials suppliers—we’re not talking about old retrofitted accounting packages—pro-
vide intuitive, integrated workflows that empower new hires to hit the ground running.
Equipped with smart search that makes find SKUs and customers simple, user-friendly custom reporting, and AR & AP automation to eliminate cumbersome back-office work, the modern operating system drives higher productivity and profit across the company.
Sales reps quote faster and process special orders more efficiently. Dispatch teams coordinate and track deliveries in real-time on any device, and owners can monitor performance metrics across locations from a single dashboard—whether they’re in the office or on the go.
Give your customers the convenience they’re accustomed to with other businesses—online and mobile access to view invoices, make payments, and track orders. Set up automated notifications for order updates, deliveries, and payment reminders that keep customers in the loop without tying up staff.
The reality is clear: LBM suppliers stuck with legacy software are falling behind. If you want to free up your team to serve more customers, provide best-in-class customer service, and maximize margins, it’s time to modernize. BPD
– David Mellstrom is the founder and CEO of Flitch (www.flitch.com).
SMOOTH TRANSITION. PROVEN RESULTS.
Switching suppliers can make any retailer uneasy especially when it means replacing brands your customers have trusted for decades. However, for C.C. Gibbs and his team at Gibbs Hardware the decision to partner with a new supplier turned out to be one of their best.
Thanks to Orgill’s broad product range, customi able assortments, and reliable supply chain, the Gibbs team made a smooth, confident transition and the results speak for themselves.
Discover what Orgill can do for your business at Orgill.com/opportunity
“One of our biggest concerns was switching from the distributor branded paint line we’d supported for years. It had been a staple in our rural town, and we were one of the top paint buyers through our previous distributor. But the change went better than we imagined—our customers embraced the new line, and we didn’t miss a beat. Sales have kept climbing ever since.”
C.C. Gibbs Owner of Gibbs Hardware Grayson, Kentucky
SNEAK PEEK AT 2025 FOREST PRODUCTS EXPO
------------ BY CHRISTIAN MOISES
DO YOU WANT to be at the forefront of the forest products community? Are you ready to experience how adaptive technology is reshaping manufacturing decisions? Is your company poised to lead in the new era of manufacturing at this pivotal moment for the industry?
If you answered yes to any of the above questions, don’t second-guess attending the 38th Forest Products Machinery & Equipment Exposition. It’s the place to network with leading equipment manufacturing companies and industry professionals as they develop and share technologies that adapt to new markets, adjust to increased demand, and bolster operations for the future.
As the industry has become more efficient, typical EXPO attendees have evolved to include:
• key decision-makers who control major purchasing budgets,
• mill supervisors looking to improve efficiency,
• marketing experts seeking promotional vision, and
• young professionals making tomorrow's decisions.
EXPO 2025, set for Aug. 6-8 in Nashville offers solutions for nearly every stage of manufacturing. From raw material handling to crane operations; metal detection and scanning technologies; log optimization, drying, grading, sorting, packaging, and distribution, there are equipment manufacturers on-site to explore these solutions with you face to face.
A Connected Community
The Southern Forest Products Association established EXPO to help advance the southern pine and greater lumber industry and provide a forum for the exchange of ideas contributing to improved sawmill efficiency.
The three-day show provides a place to connect and reconnect with colleagues, connect with vendors new
EXPO 2025 show floor hosts more than 200 exhibitors catering to the 1,300+ forest products manufacturing professionals in attendance.
and old, and explore opportunities. Both first-time and returning attendees alike play a vital role in the continued progress of the lumber industry.
More importantly, EXPO provides a place where in-person meetings are valued over emails and phone calls; where a handshake and a smile between colleagues communicate genuine respect; and where sharing ideas is best accomplished face-to-face.
A Place for Softwoods and Hardwoods
While the sawmill machinery show originated from leaders looking for a way to improve softwood lumber production, today’s EXPO showcases machinery and equipment for hardwood and softwood sawmills.
“Without a doubt, the hardwood lumber industry has long been represented at this show,” said SFPA executive director Eric Gee. “People come to EXPO with an exploration mindset, looking for opportunities to invest in their operations.”
A long list of manufacturers serving the hardwood industry have had a stalwart presence in EXPO for many years, including, but not limited to, companies such as Corley Manufacturing, Oleson Saw, SII Dry Kilns, McDonough Manufacturing, TS Manufacturing, and Wood-Mizer.
Why Nashville?
Forest Products EXPO is returning to Nashville after the 2023 show for several factors, but, most importantly, it is positioned smack in the middle of the forest action.
The surrounding areas, including the Eastern U.S.
SHOW provides not just an opportunity to explore the latest machinery and equipment innovations, but also to develop new lasting connections.
hardwood community, represent 42% of all lumber manufactured in the United States. And in case you’re curious, Nashville is within easy driving distance for 35% of southern pine sawmills and 73% of hardwood sawmills. That’s just a four-hour drive from more than half of Southern sawmills!
With 766 million acres, forests comprise more than one-third of the entire U.S. landscape. Annually producing more than $100 billion in forest products, the South’s
of tree species and yearlong harvesting make the region a first choice for mills that rely on an available, affordable supply of sustainable forest products—and Nashville is right in the center of it all.
promotion programs, despite travel disruptions. A success ful pivot toward virtual events ensured that the association was able to reach a record number of timber traders and construction professionals worldwide and to safely meet their needs effectively.
Let’s break down the activities and successes and take a closer look at each.
FEA Strategic Planning Webinar
As a gold sponsor of this online or virtual event, SFPA was able to provide member access to information, which helped each better define their international goals moving forward.
EXPO 2025 will be held at the Music City Center in downtown Nashville. Located in the middle of all the action, it is the perfect home base for a funfilled visit to Nashville.
Worldwide Conference on Timber Engineering
EXPO: A History of Innovation
SFPA’s participation bolstered the Association’s seminar programs across the globe to enrich international outreach and education. With international advertising and messag ing support in multiple global markets, southern pine infor mation was showcased internationally through a variety of channels.
Japan Technical Committee (JTC)
On April 19, 1950, leaders from across the southern lumber manufacturing region gathered in New Orleans to open the first North American equipment trade event dedicated to improving lumber manufacturing.
In partnership with American Softwoods, SFPA and the Southern Pine Inspection Bureau banded together to jointly present information on the southern pine resource and clar ify the grading procedures for dense vs. non-dense grades.
Outreach: Caribbean
More than 500 lumbermen attended and witnessed $1 million of equipment on display at the inaugural Logging and Sawmill Machinery Exposition (EXPO) held at the Municipal Auditorium in New Orleans.
Throughout the southern pine-loving Caribbean, virtual seminars targeted hundreds of key buyers in both traditional markets and new markets—some of which SFPA reached for the first time.
Outreach: Central America
Outreach: South America
On February 26, 1952, almost two years after viewing debarking technology at EXPO, Southern Lumber installed the first stationary pneumatic debarker. The Andersson Log Barker proved to be a valuable investment at $28,700 and could debark logs up to 30" in diameter.
have become an important focus for the
While many lumber industry trade shows across Europe,
poned in 2021, plans are well underway for a full slate of in-person trade shows in 2022. Members are keen to take advantage of these face-to-face opportunities, and SFPA
Southern Pine Exports
had been installed in southern sawmill operations, ushering in a widespread investment in sawmill operational efficiency.
It’s
Multiple southern pine lumber events were held in Guatemala, with brand-new outreach activities expanding into the Panamanian building market.
Targeting potential southern pine lumber buyers across the continent, a first-ever virtual education seminar was held and pulled in excellent results.
Outreach: Latin America
Two weeks after the installation, Southern Lumber hosted Southern Pine Association members so other lumbermen could study the machinery. By 1962, 16 Andersson debarkers
Enhanced with upgraded discussions focusing on using southern pine lumber to build for high winds and in seismic zones, SFPA targeted audiences throughout Latin America with these solutions to these key discussion points.
Export numbers calculated throughout the majority of 2021 are roaring back to pre-pandemic levels, an encouraging sign as plans are underway for 2022.
Time to Get Down to Business: Face to Face Is Back
ing community knows EXPO is the place to get up close to the materials, resources, equipment, and technology they need now.
Southern pine lumber shipments surged 57% through September of 2021 to a whopping $222 million, and exports of pressure-treated lumber—almost all of which is southern pine—jumped an incredible 31% to $93 million.
For nearly 70 years, this association-sponsored trade event has successfully connected the lumber manufacturing community. EXPO has a longstanding reputation as the place where connections are formed, relationships are strengthened, and deals are closed.
What are you waiting for? Plan your experience today by visiting sfpaexpo.com! BPD
New Outreach for 2021
Brand new for the southern pine international outreach in 2021: SFPA launched informational newsletters in the Caribbean and Latin American markets aimed at maximiz ing engagement with a growing in-house database of trad ers and specifiers.
The forest products manufactur-
– For more information on all the activities managed by the Southern Forest Products Association, to access our numerous pieces of free educational information, or to become an SFPA member, please visit www.sfpa.org.
ONCE WE HAVE built trust with a customer, the sales process becomes easier. When the customer knows that we have their best interest as our goal, that we are working for them as a partner, the sales process is more free flowing. So the question is “How do Master Sellers build trust?” In addition, “What can we do to make that happen faster?”
The First Call
The Master seller is friendly, warm, calm and confident on the first call. Many sellers are nervous and disorganized. Others talk too fast or are too aggressive. Some try to sell too soon sending the message that they are only on the call for the order.
Master Sellers are relaxed and organized. They send the message that they are on the call to understand the customer and their needs. They are not in a hurry to get an order. For example:
Customer: “So what’s your price on 2x4 16’s?”
Master seller: “I’d love to sell you something today, but that really isn’t the reason for my call. Let’s first talk about the products you buy on a regular basis—what kind of stock you prefer and other specifics and when we are done I will gladly work you up a professional quote on 16’s.”
At the end of the call, the Master Seller sets the expectation for the relationship:
Master seller: “Okay, Judy, when I hang up I will send you an introductory email telling you a little bit more about me and my company. I will send you offerings twice a week and follow up with phone calls. I will send you a quote
TRUST
------------ BY JAMES OLSEN
on the 16’s and will follow up with you tomorrow. What is a good time?”
Persistent and Consistent
At the beginning of our relationship with our potential customer, they are testing us. They want to see if we will hang in there even without orders. The Master Seller's calls are consistent. They don’t robo-dial the customer, but do call them on a regular basis.
Sell the Entire Account
Most sellers are only charming and friendly with the buyer. They are not rude to the receptionist, but they treat them like furniture or with a perfunctory casualness. This sends a message of insincerity or falseness. These sellers are only nice in order to get an order. The Master Seller understands that everyone at the account has a vote. They are warm and friendly with everyone at the account. This sends the message of sincerity which is much easier to trust.
Market Calls
Most sellers do not provide market information. Many are so intent on selling, and that is all they do on each call sending the message that they are only in the relationship for the order. Others are afraid of being wrong.
Master Sellers, on the other hand, provides market information. They tell the customer to hold off if they can when the market is coming off and nudge them to buy a bit more when the market is trending upward. Telling the customer to wait is something almost no sellers do. Is the Master Seller always right on their market calls? No. But in my experience they are right 80% of the time, which brings and ton of value to the customer and builds trust.
Details
This may seem obvious, but many sellers do not have answers to simple questions: “Has our last order shipped?” “Can you change the tally?” “Can you hold the shipment?” “Are there any other options?” These sellers are in the “let me check” business. This is tedious and time-consuming for the customer. Master Sellers anticipate customer questions. They have done the work before the call to be ready to help the customer—which builds trust.
Late Shipments and Claims
Master Seller don’t hide when shipments are late. They let the customer know right away and have options to fill in for the late shipment. They solve claims quickly and professionally. They are not pushovers but are not afraid to take some short-term pain in order to maintain the long-term relationship.
Do What You Say You Are Going to Do
This should go without saying, but it is much rarer than you would think and is a huge competitive advantage for the Master Seller and builds trust. BPD
JAMES OLSEN
PRIORITIZING MENTAL HEALTH IN THE WORKPLACE
BY NICHOLAS RITCHIE
MAY IS MENTAL Health Awareness Month, a time to spotlight the importance of mental well-being in the workplace. For business and HR leaders, it isn’t just a once-peryear conversation. Workplace mental health and wellness impact all aspects of your business: performance, culture, retention, and the bottom line. Additionally, the company's reputation and employer value proposition (EVP) are built over years, sometimes decades, yet can be easily damaged in minutes if employee well-being is neglected. In today’s landscape, prioritizing employee mental health isn’t just a “people issue.” It’s a business necessity.
The workforce is making a statement that mental health matters. Employees value workplaces that make them feel seen, safe, and supported, allowing them to speak up without fear of judgment. The shift presents a challenge for HR leaders and employers, but also a great opportunity. By prioritizing employee mental health and well-being, organizations can enhance their reputations, foster a strong internal culture, and secure a lasting competitive advantage in the labor market.
The Workforce’s Expectations
Conversations around employee/workplace mental health have become far more prevalent in recent years, and expectations have grown. The workforce places significant value on mental health support and a strong culture.
According to the American Psychological Association’s 2022 Work and Well-Being Survey:
• 81% of individuals said they look for workplaces that support mental health when seeking future job opportunities.
• 30% of workers strongly agreed that employer support for mental health will factor into their future job decisions.
These results show that employees view mental health support as a dealbreaker. It isn’t a perk or benefit; it is critical to recruiting and retaining top talent.
The Business Case
There’s no doubt that mental health is a deeply personal and sensitive subject for many people. That said, it is also a business issue. When mental health struggles in the workplace go unaddressed and employees don’t feel supported, the impacts can be significant. While the bottom line is the most critical measure of performance, it is essential to look deeper. Absenteeism, disengagement, and burnout aren’t isolated issues. They are symptoms of larger problems that affect performance, productivity, retention, and ultimately, the bottom line.
On the other side, companies that invest in their employees and support their mental health are likely to see long-term, tangible returns. According to Deloitte’s article on ROI in workplace mental health programs, organizations that proactively address mental health see reduced turnover and improvements in job satisfaction.
It is essential to acknowledge, however, that supporting employee mental health is not straightforward. Programs are most successful and more likely to achieve a positive ROI when they support employees across the entire spectrum of mental health. This includes promoting overall well-being, providing early intervention and access to care, offering time off when needed, and identifying and eliminating workplace hazards that could cause psychological harm to employees.
Mental Health as a Core of the Employer Value Proposition
The organizational stance on mental health is more than just an internal issue; it becomes part of your ex-
ternal brand. Candidates and employees pay attention to how companies treat their employees, and mental health policies are becoming a critical part of the employer value proposition (EVP). Companies that lead and innovate in this area will find it easier to attract and retain top talent, particularly the younger generation, which constitutes the largest segment of the labor force. More recent entrants into the workforce value work-life balance, company values, and culture over salary alone. When your value proposition reflects a genuine, well-rounded commitment to supporting employees, your brand becomes stronger, more authentic, and more attractive to the labor market.
The Challenge for HR and Managers
As mentioned, mental health has a direct impact on employee retention. For HR leaders, the challenge becomes twofold, with the added responsibility of recruiting new talent. In today’s competitive labor market, benefits that support employee well-being, such as mental health support, leadership coaching, and flexible working environments and scheduling, can serve as key differentiators from the competition.
Equally important are front-line managers, who are often the first point of contact for employees struggling with mental health issues. These managers must be equipped with the proper training and resources, enabling them to lead with empathy and offer the support their team members need, while also understanding the importance of confidentiality.
Q . We have 55 employees across multiple states, with some working remotely. However, we do not have 50 employees in one location. What are our FMLA obligations?
A. Under the Family and Medical Leave Act (FMLA), any employer with 50 or more employees must notify their employees of their potential right to FMLA. This is done by posting the required notice and including an FMLA policy in your handbook. You would also need to process each employee going out on leave for FMLA, notifying them if they are eligible or not, within five days of learning of their need for leave.
One of the criteria to be eligible for FMLA is that the employee must work in a location with 50 or more employees within a 75-mile radius. While reviewing their eligibility, you must calculate the number of employees within that radius of their workplace.
In the past couple of years, guidance has been issued that remote employees count toward the office they report to and receive their assignments from. For example, if an employee works 75 or more miles away from anyone else but reports to the company headquarters with 49 or more people, they would be eligible for FMLA (if they meet the other service and reason for leave criteria).
Your best course of action is to process everyone for FMLA in a timely manner once you have reached 50 total employees and account for their work location properly.
Actionable Steps: What Employers Can Do
Creating and maintaining a supportive and healthy workplace isn’t just about remaining compliant and checking boxes with surface-level programs.
Here is where employers and HR leaders can start today:
• Normalize the conversation around employee mental health: Leadership and front-line managers should speak openly about mental health in the workplace and encourage employees to do the same in appropriate settings while not pressuring anyone to share more than they feel comfortable. Creating an environment where these conversations are welcomed is a crucial step toward fostering a strong and supportive culture.
• Promote and protect PTO: Encourage employees to take their paid time off and fully disconnect from work during that time. Leaders should avoid off-hours communication and respect the boundaries between their personal and professional lives. This is especially important in remote and hybrid work environments, where the distinction between work and home can become easily blurred. Supporting actual time off helps prevent burnout and reinforces a culture of well-being.
• Expand mental health and wellness benefits: Go beyond the traditional Employee Assistance Program (EAP) by offering access to creative and impactful wellness benefits, such as mindfulness training, stress management programs, mental health hours, and in-person or virtual counseling services. Broadening your range of benefits in this area can provide a strong and sustainable competitive advantage.
• Listen to what your people are saying: Provide opportunities for peer connection and open dialogue, recognizing that employees are your most valuable source of insight when it comes to improving mental health support. Listen without bias, and seek to understand challenges and impacts from the employee’s perspective. Creating a culture where feedback is not only welcomed but also acted upon is key to building that trust.
Looking Ahead
Mental Health Awareness Month is an excellent opportunity to renew a meaningful conversation. Mental health struggles don’t begin and end in May, and neither should your efforts to create a supportive environment for all employees. By prioritizing mental health, you foster a workplace where both your employees and your business can thrive. Bottom line: when you take care of your employees, they take care of you. As always, The Workplace Advisors is here to support you and your organization with whatever comes your way. BPD
NICHOLAS RITCHIE
Nicholas Ritchie is recruiting coordinator with The Workplace Advisors. Reach him at (contact@theworkplaceadvisors.com.
A TURNING POINT IN FIRE MANAGEMENT THE YELLOWSTONE FIRES OF 1988
IN THE SUMMER of 1988, Yellowstone National Park became the center of the most significant wildfire event in its history, forever changing how land managers approach wildland fires. That year, a combination of natural and human factors ignited and sustained a series of wildfires that ultimately consumed approximately 793,880 acres—around 36% of the park. These fires not only tested the capabilities of the U.S. firefighting system but also reshaped public understanding and fire management policies nationwide.
How It Began
The 1988 fire season began under what initially seemed like manageable conditions. Spring had been wet, and early summer followed historical patterns of weather and precipitation. Park managers and fire behavior specialists, adhering to the fire management plan of the time, allowed 18 lightning-caused fires to burn naturally. This approach was based on the belief that fire plays a vital ecological role by clearing old growth, stimulating new plant life, and maintaining healthy forest systems.
Eleven of the initial fires were self-extinguished, much like previous natural fires in the park. However, by midJuly, it became clear that 1988 would not be a typical fire season. The rains expected in July never arrived, and an intense drought gripped the entire region. Recognizing the danger, park officials halted the natural fire policy on July 15, suppressing all new fires except those clearly merging with existing ones. By July 21, even those exceptions were no longer tolerated; every fire, regardless of cause, was now targeted for suppression.
Unstoppable Fire
Despite the efforts, the fires rapidly expanded. Within a single week in mid-July 1988, fire acreage doubled, and the crisis quickly escalated into the largest wildfire suppression operation the U.S. had ever seen at the time. The extreme weather, combined with decades of fuel accumulation (dry trees, underbrush, and other flammable material), made suppression efforts extraordinarily difficult.
More than 10,000 personnel were eventually deployed, and over $120 million was spent fighting the fires. Yet even with all this manpower and funding, officials admitted that only significant weather changes could halt the blazes. This prediction came true when a light snowfall on Sept. 11—measuring just a quarter inch—finally stopped the fires’ advance. Earlier, on Sept. 8, Yellowstone National Park had been closed to all non-emergency personnel for the first time in its history.
In total, 51 fires (42 caused by lightning, nine by humans) were recorded in Yellowstone in 1988. Of the 793,880 acres affected, about 63% of the burned area had originated from fires that started outside the park and spread inward. The North Fork Fire, which burned over 410,000 acres, was the largest and was accidentally started outside the park.
The fires also had a direct impact on wildlife, with about 300 large mammals dying, including 246 elk and nine bison. Most animals fled or sought refuge in unburned areas.
A Shift in Perspective
The 1988 fires sparked nationwide debates about fire management in national parks. Critics questioned whether allowing natural fires to burn had been a mistake, while ecologists emphasized the importance of fire in forest regeneration. As a result, a national policy review team reexamined fire management strategies. Rather than abandoning the policy of allowing natural fires to burn, the team concluded the approach was fundamentally sound but required refinement. By 1990, these recommendations were incorporated into the National Park Service’s fire policy. Yellowstone adopted a revised fire management plan in 1992.
Lessons Learned, Lasting Changes
An important takeaways from the 1988 fires is understanding fire is not solely destructive; it’s also a vital natural process. Ecosystems like Yellowstone’s rely on periodic fires to regenerate and remain healthy. The revised fire policies emphasized a more measured approach: allowing naturally ignited fires to burn when safe and within defined parameters, while aggressively suppressing human-caused fires.
Fire monitoring has become more sophisticated since then, utilizing both ground-based and aerial reconnaissance to assess each fire’s behavior, size, and potential threat. Hazardous fuel removal around critical infrastructure has become standard practice, helping reduce the risks to lives and property. Meanwhile, interagency collaboration has increased through the National Interagency Fire Center, ensuring better coordination across federal and state levels.
Perhaps most significantly, the public's perception of wildfire has shifted. Where fire was once seen only as a threat, it is now increasingly viewed as an ecological necessity when properly managed.
The 1988 fires marked a pivotal moment in U.S. land management. Though they were devastating in scope and cost, they ultimately deepened our understanding of fire’s complex role in nature and laid the foundation for more resilient, science-informed fire policies that endure to this day. BPD
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thrives in some of the most productive timberlands in the world. Redwood is known for its timeless durability without the use of chemicals. Due to its flawless formation, there has never been a Redwood recall. There is a grade of Redwood for every application, every budget, and every customer.
“Growing beyond measure.”
Call or visit us today. Our family of Redwood timberland owners will continue to be your reputable and reliable source of Redwood.
NEW ACE LUMBERYARD COMING TO LOUISIANA
A new locally owned, full-service hardware store/lumberyard is coming this fall to Carencro, La.
Pelican Ace Hardware & Lumber will cover 11,000 sq. ft., with an additional 2,400 sq. ft. of warehouse space that will allow the business to stock lumber.
Wares on the hardware side will include a wide selection of tools, paint, electrical, plumbing, lawn and garden, grills, outdoor gear, and seasonal décor.
Owner William Hardwick sold his
insurance business last year after receiving a tip from his banker to consider opening an Ace Hardware. Ace is regularly ranked among the top 10 franchises in the U.S. in Entrepreneur magazine’s top 500 franchises; this year it’s number five.
Targeting a Sept. 1 opening, Hardwick is renovating the site, which had sat vacant for about a decade after operating for more than 60 years as Carencro Builders Supply.
THAT’S WHERE WE CAME IN.
Before the ink was even dry on their latest land purchase, Carter Lumber, VP of Operations, Pat Norton, knew exactly who to call to bring their new site to life. The result? Five new buildings and rack systems executed by CT Darnell and Sunbelt Rack—from design to final construction.
DEALER BRIEFS
84 Lumber has purchased 3.86 acres in Fredericksburg, Va., to expand its existing operation.
Springfield Home & Hardware, Springfield, Oh., is closing after 80 years.
Schmidt’s & Serafine’s True Value, Waterbury, Ct., has been placed up for sale after a century of family ownership.
Fairmount True Value Hardware, Bangor, Me., permanently closed after 70 years following the Jan. 8 passing of longtime owner Sheldon Hartstone.
Ace Hardware is opening a new location in Amarillo, Tx. A former Ace in Amarillo has pulled out of the co-op and is rebranding to the name of parent Paramount Hardware & Supply.
Gavin’s Ace Hardware, Cape Coral, Fl., added 5,000-sq. ft. branch #3 in Fort Myers Beach, Fl.
Howard Walker’s True Value Hardware, Henrietta, Tx., has been opened by Cory and Julie Martin.
Sunshine Ace Hardware opened a new store May 1 in Babcock Ranch (Punta Gorda), Fl.
Lori’s Ace Home & Hardware, Surf City, N.C., held a grand opening celebration on April 11.
Curt’s Ace Hardware opened store #14 in Galax, Va., and relocated its Bristol, Va., branch to a larger 17,000-sq. ft. storefront.
Walter’s Hardware, WilkesBarre, Pa., is liquidating after 70+ years with the retirement of Karen Letanski. She ran the store for 50 years with her husband, Walter, who passed away on Dec. 11.
Outdoor Living Supply added a new greenfield location under the Nova Stone Landscape & Masonry banner in Catharpin, Va.
Home Depot opened a new store May 29 in Manor, Tx.
Feldco Windows, Siding & Doors, Rosemont, Il., is now offering LP SmartSide ExpertFinish Trim & Siding throughout the Chicago area.
Builders FirstSource’s board authorized the repurchase of up to $500 million of its outstanding shares of common stock.
sponsorship.nawla.org/traders-market
HANCOCK EXPANDS INTO MASSACHUSETTS
Hancock Lumber, Casco, Me., plans to acquire Johnson Lumber, a single-location lumberyard located in Salisbury, Ma. The transaction was expected to close on May 31, with the location officially beginning operations as Hancock Lumber on June 2—marking Hancock’s 12th lumberyard and its first in Massachusetts.
Founded in 1963 and originally operating as a sawmill, Johnson Lumber has grown into a respected contractor yard with a strong presence across northeast Massachusetts, southern New Hampshire, and southern Maine.
“Johnson Lumber has been a quintessential family business since the early 1960s—doing things the right way for over 60 years,” said Hancock Lumber chairman and sixth-generation managing owner Kevin Hancock.“The Johnson family, their employees, and their customers represent the essence of what local and independently owned lumber companies bring to their communities. So, for Hancock Lumber it’s a big blessing and responsibility to be given the opportunity to continue to expand and build on that legacy.”
He continued, “We plan to reinvest, grow the business, and add resources to allow that tradition to keep building. Johnson Lumber and Hancock Lumber are a great fit in terms of business values, employee care, and a deep focus on contractor sales and service. We’re excited, grateful, and committed to moving the company forward while celebrating its roots and heritage.”
Located just two miles from the coast and minutes from I-95 and I-495, Johnson Lumber is situated on a 12-acre site featuring covered storage and contractor-focused inventory. Like Hancock, Johnson Lumber is a delivery-driven operation, with over 80% of its sales delivered to job sites—fitting seamlessly with Hancock’s service model for delivering first-class products and services on-time and in-full to professional builders.
Strategically, the acquisition is a natural extension of Hancock Lumber’s markets, enhancing the reach between its existing Kennebunk, Me., and Wolfeboro, N.H., locations—just 40 and 70 minutes away, respectively. This additional lumberyard will help grow key product lines including Hancock-made wall panels, trusses, and pine, along with Marvin windows and Tiny Homes, while creating additional capacity and delivery efficiency across the region.
Twenty Johnson Lumber employees will join Hancock, including three second-generation owners, two of whom will stay on short-term to assist with the transition and one as a full-time employee. The two companies plan to work together in the coming months to ensure a smooth transition for employees and customers.
“Our family has been focused on finding the right partner to move our family business into the next generation of ownership,” noted president Trish Johnson. “Ultimately, choosing to partner with Hancock Lumber came down to finding a company that will honor our values and take care of our people—both employees and customers—for the long-run.”
Established in 1848, Hancock Lumber employs over 700 among its white pine sawmills, network of lumberyards, truss and wall panel manufacturing facilities, kitchen design showrooms, and Tiny Homes division.
------------| SUPPLIER BRIEFS
Weber LLC has signed an exclusive deal making Ace Hardware and its wholesale subsidiary, Emery Jensen Distribution, its exclusive distribution partners within the independent home improvement channel, starting in January. The announcement came days after Weber combined with Blackstone Products to form a new entity, Weber Blackstone.
Chaney Lumber Co., London, Ky., suffered a fire on May 1. The 74-year-old hardwood concentration yard was in the process of winding down operations.
E&E Hardwoods, Frankfort, Ky., will invest $2.1 million to build a new mill, replacing its previous operation that was destroyed in a December 2024 fire.
Evans Log & Lumber, Rogersville, Al., sustained an early morning fire on May 15.
Weyerhaeuser Distribution is now offering Nichiha USA's fiber cement siding and trim products from its three Texas distribution centers in Dallas, Houston and San Antonio.
Britton Lumber Co., Fairlee, Vt., and American Lumber, Walden, N.Y., are now distributing Digger Specialties Inc. (DSI) railings in the Northeast.
Walco Building Products, Oklahoma City, Ok., is now representing MFM Building Products’ selfadhering waterproofing membranes in Oklahoma.
Doorland Group of Canada has acquired MDF door manufacturer DoorWorks Co., Stanley, N.C. DoorWorks leadership—including founder Tom Fody—will remain in place.
QXO, Inc. has completed its acquisition of Beacon Roofing Supply for approximately $11 billion.
Atlas Roofing, Atlanta, Ga., has acquired Groupe Expan and its subsidiaries Groupe Isolofoam, Le Groupe Legerlite, and Foam Concept 2000, manufacturers of expanded polystyrene solutions, with production sites in Sainte-Marie and Pointe-Claire, Quebec, and Whitby, Ontario.
In addition, Atlas Roofing’s EnergyShield XR is now approved for even more NFPKA 285 assemblies and additional cladding options to support safe, more versatile building designs.
SPAX Engineered Fasteners has received an official Evaluation Report from the International Code Council Evaluation Service (ICC-ES) for its structural fasteners in mass timber applications.
Formica Corp. rebranded its popular DecoMetal Laminates line to Homapal, a leading global manufacturer of real metal laminates and magnetic laminates, based in Herzberg am Harz, Germany.
Combilift celebrated the 10th anniversary of its highly successful OEM Engineering Traineeship—a collaborative initiative between Combilift and the Cavan and Monaghan Education and Training Board (CMETB).
Funch Lumber, Cincinnati, Oh., celebrated its 100th anniversary.
MO PAC Lumber Co., Fayette, Mo, marked its 45th anniversary on April 1.
Together from the Start. Stronger Every Year.
Celebrating 90 Years of Building Business Together.
In 1935, a group of independent lumber dealers—including J.C. Snavely & Sons—came together with one goal: build strength through unity. That vision became LMC, a cooperative rooted in shared values, common purpose, and the belief that together, we can do more.
Since then, J.C. Snavely has grown from a 19th-century family business into a modern supplier of millwork, lumber, and building materials—powered in part by a partnership that’s lasted six generations.
“When you’re a stockholder in your supply company, you're not just a customer—you’re an owner.”
— Steve Snavely, President, J.C. Snavely & Sons
From reliable supply and technology to coast-to-coast networking and trusted advice, LMC helps dealers like J.C. Snavely compete—and thrive—through generations, challenges, and change.
Founding Members. Lifelong Partners. Discover the LMC Difference. www.lmcdifference.com
LMC GIVES BACK FOR 90TH ANNIVERSARY
IN CELEBRATION of its 90th anniversary, LMC partnered with Habitat for Humanity of Delaware and Montgomery Counties for a day of service. On April 24, 10 LMC staff members volunteered at a residential building site in Pottstown, Pa., to support the community. From its humble beginnings with 35 lumberyards, LMC has grown into the nation’s leading forest products and building materials buying group, with over 430 members and 1,800 locations across all 50 states. In 2025, LMC celebrates 90 years of strength through initiatives that honor its history, recognize members, and gives back.
A key element in fulfilling LMC’s goal of giving back was by partnering with Habitat MontDelco for a build day, where LMC staff members volunteered to support the construction of safe, affordable housing. Through this effort, LMC has been able to pay tribute to its heritage, while holding true to its values of “Building Business Together.”
Sean Tighe, senior VP of purchasing, said, “Spending part of the day volunteering with Habitat for Humanity affords our team a chance to step away from their desks and make a real, tangible impact. It’s a meaningful break that fuels personal growth, builds empathy, and reminds us all of the power we have to help others.”
At the construction site, LMC volunteers got to work on a variety of tasks. Their efforts supported the construction of a safe, affordable home for a local family, reinforcing Habitat MontDelco’s mission of bringing people together to build homes, communities, and hope.
Grace Gothard, volunteer outreach coordinator at Habitat MontDelco, noted, “The team from LMC was so productive today as they helped with removing old siding from the exterior of the building, demolishing old walls, and replacing old joists. The work they completed is essential to building a safe, high-quality home to be enjoyed for generations to come.”
Jack Regan, LMC’s OSB department manager, who participated on the build, said, “Getting out to the build site with my fellow coworkers was a fantastic opportunity to develop relationships and gain relevant knowledge while simultaneously impacting our local community in a positive way.”
While this was the first partnership between LMC and Habitat MontDelco, LMC previously participated in a women’s build with the Philadelphia Chapter of the organization in 2024. LMC’s family-owned dealers and Habitat’s focus on affordable housing share a common commitment to strengthening communities.
LMC is a leading forest products and building materials buying group owned by independent lumber and building material dealers.
“Building Business Together” is LMC’s philosophy, rooted in a history of working together and standing the test of time since 1935. BPD
HONORING LMC’s 90th anniversary, 10 LMC team members gave back to the community by assisting in a Habitat for Humanity project.
MOVERS & SHAKERS
Harris Gant retired on May 2 after 42 years in the industry, the last 15 as product mgr. with ECMD, North Wilkesboro, N.C. On the same day, Debbie Anderson retired as procurement mgr. and Al Delbridge retired as president of the EastCoast Mouldings division.
Dan Morgado, ex-Boise Cascade, has been named VP of sales for Coastal Forest Products, Bow, N.H.
Donna Whitaker, VP, sales & marketing-southern yellow pine, Interfor, Peachtree City, Ga., has retired after 30 years with the company.
Brendan Boman, ex-Novo Building Products, is a new territory mgr. with Dixie Plywood & Lumber, Tampa, Fl.
Nick Donlea, ex-BPI, is new to sales at Sprint Lumber, Waterloo, Ia.
Dean Easter has been named general mgr. of Carter Lumber, Kalkaska, Mi. New to sales for Carter are: Jennifer Basilico, Columbia, S.C.; Danny Mullins, ex-Builders FirstSource, Charleston, S.C.; and Jesus Olvera, Sanford, N.C.
Adam Harris, ex-Alside Supply, has moved to Builders FirstSource, Lebanon, Tn., in sales. Scott Millsap is now in sales in Springdale, Ar. Ross Black, ex-United Southwest Components, rejoined BFS, Lubbock, Tx., in multifamily/commercial component sales.
Michelle Hendricks has been named director of marketing for Deckorators, a division of UFP, Grand Rapids, Mi. Christopher Kelly Wall has been appointed senior vice president, chief financial officer, and treasurer of BlueLinx, Atlanta, Ga. David Carlson has been added to the inside sales team in Fort Worth, Tx. Ryan Crain is now in outside sales in Kansas City, Mo. Daniel Henderson, ex-BILCO, is a new industrial territory mgr. for BlueLinx in Bellingham, Ma. Lou Anne Liles has retired as a territory mgr. in Butner, N.C.; she entered the industry in 1980 with Carolina Builders.
BUILDERS FIRSTSOURCE celebrated the grand opening of its new 50,000sq. ft. truss manufacturing facility in DeFuniak Springs, Fl., with an open house on May 8. The state-of-the-art facility serves the Central Gulf Coast market with three production lines working simultaneously, producing 12 to 14 sets of trusses per day
Jerry Slomba has been named president of threeunit Keys Lumber, Tavernier, Fl., a division of Kodiak Building Partners.
Bill Hart, ex-Wisconsin Building Supply, is now in outside sales with Bliffert Lumber & Design, De Forest, Wi.
Lexx Henderson, ex-MJB Wood Group, was appointed vice president-OEM sales for Atlantic Forest Products, Middlebury, In.
David Pittman, ex-Timber Products Inspection, has been appointed procurement mgr. for M.C. Dixon Lumber Co., Eufala, Al.
Shane Burnworth, Do it Best Group, Fort Wayne, In., has been promoted to True Value divisional merchandise mgr. Marianne Thompson was appointed executive VP of transformation & integration, leading the next phase of integration for True Value and United Hardware into the Do it Best organization.
James Traverse, ex-Master Millwork, has joined the commercial sales team at Jackson Lumber & Millwork, Raymond, N.H.
Jeremy Neill has been appointed director of hardware for LMC, Wayne, Pa. He succeeds Mike Connolly, who retired on April 23 after a 35 years with LMC.
Dave Moresco, ex-Hackmann Lumber, joined the outside sales team at 84 Lumber, Wentzville, Mo. James Raison is now general mgr. of EWP with 84 in Franklin, In. James Smith is new to sales in Greenwood, In.; William Hornisher, ex-Western Pacific Building Materials, to outside sales in Hurst, Tx.; Chance Cooper is now co-mgr. of 84 in Durham, N.C.; and Steven Hamilton is co-mgr. in Empire, Oh.
Glen Hansson, ex-Kenora Forest Products, was named plant mgr. for Weyerhaeuser’s new Timberstrand LSL facility now under construction in Monticello, Ar. Operations are expected to begin in 2025.
Ryan Souza, ex-Woodgrain, has moved to Sherwood Lumber, as territory sales mgr. based in Somerset, Ma.
Brandon Gibson, ex-Gutherie Lumber, has hired on as an account mgr. with Boise Cascade, Wayne, Mi. Cade Niblo, ex-Pella, has moved to Boise Cascade, Kansas City, Mo., as a millwork account mgr.
Kerry Siereveld, ex-KSI Kitchen & Bath, has joined US LBM as a business development mgr. for Zeeland Lumber/Standard Kitchens division, Byron Center, Mi.
Clay Walker has moved to The Plywood Company of Fort Worth, Fort Worth, Tx., in lumber purchasing and sales.
Brett Cant, ex-Granite Valley Forest Products, is new to Edwards Wood Products, Marshville, N.C., as director of export lumber sales.
Maya Foster is new to sales & marketing at Bellefonte Building Supply, Bellefonte, Pa.
Matthew Cox has been appointed general mgr. of Davis Truss, Texarkana, Ar., replacing Johnny Murphy, who is now fleet & safety director for the Red River Lumber family of companies.
Noah Shackelford has been named marketing mgr. at Jonesville Lumber, Jonesville, Mi.
Matthew Straley, ex-Lowe’s, is a new kitchen cabinet designer with Big C Lumber, Edgerton, Oh.
Derrick Nelson is now purchaser for Northern Plains Lumber, Worthing, S.D.
Jennifer Schadegg, Westlake Ace Hardware, has been promoted to director of merchandising for parent Ace Retail Holdings, Kansas City, Mo. Alicia Weber is now senior director of marketing.
Steve Sallah, former head of LBM Advantage, and retired ILM/PLM financial officer Don Blackwell, CPA, have been appointed to the Pennsylvania Lumbermens Mutual Insurance Co. board of directors.
Ryne Dickinson, ex-Pella, has moved to outside sales at Elder Building Supply, Nashville, Tn.
Heather Sager is new to Spahn & Rose Lumber, Dubuque, Ia., as director of planning & distribution.
Patrick Bryan has been promoted to Houston, Tx., district mgr. for ABC Supply. Ryan Meditz is now Blue Ridge district mgr., overseeing locations in Virginia, Tennessee and the Carolinas.
Gary Lysaght is now with US Lumber, Big Lake, Mn., as asst. ops. mgr.
Paul LeTourneau, ex-Arnold Lumber, is new to inside sales at Dartmouth Building Supply, N. Dartmouth, Ma.
Drew Dyer, ex-Tando Composites, has joined Benjamin Obdyke as a technical field representative in New England.
Raymond Diaz is new to inside sales at National Lumber, Berlin, Ma.
Sarah Mahoney has joined Sequin Lumber Co., Bay City, Mi., in project estimating and sales.
Terry Nash has been named planer mill mgr. for Mission Forest Products, Corinth, Ms.
Bryan Bardenett and Todd Glover were promoted to directors of sales for Erie Materials, Syracuse, N.Y. Christine Fire-Walker is now director of credit. Mike Maass has been promoted to operations mgr. in Utica, N.Y. New territory mgrs. are: Jake Boyce, Utica; Nate Town, Syracuse; Barry Dennis, Albany, NY.; and Nick Martin, Scranton, Pa. New to inside sales are: Byron Williams and Brian Hartnett in Syracuse, and Kim Barone in Scranton.
James Scott has been promoted to national sales mgr. for Vista Railings, Maple Ridge, B.C. Carol Mussi is now marketing mgr.
Rachel Marcon has been named president of Owens Corning’s Doors business, succeeding Chris Ball, who resigned to pursue another opportunity.
Christian Chinsio has been appointed director of codes, standards & research for The Gypsum Association, Silver Spring, Md.
Steve Singleton is retiring June 30 as president of Southern Pine Inspection Bureau, Pensacola, Fl. He will continue in an advisory capacity through the end of the year. Matt Scholl, VP, will assume the role of president on July 1.
Jennifer Hamblin Brown has been appointed director of roundtables & small meetings for the Building Material Suppliers Association.
Paul Burleson, senior account exec of national remodeling accounts for Westlake Royal Building Products, Houston, Tx., has been named a 2025 Legend of the Home Improvement Industry by Dave Yoho Associates.
Patti Wax now heads the knick-knack and housewares department at Mungus-Fungus Forest Products, Climax, Nv., report owners Hugh Mungus and Freddy Fungus
salesus@hubtex.com HUBTEX MaxX is the perfect all-rounder for combined indoor and outdoor use
1-800-548-2839
DYKES RELOCATES HEADQUARTERS YARD
Eight-unit Dykes Lumber has closed its main yard and headquarters location in Weehawken, N.J., and relocated operations three miles away to a new facility in North Bergen, N.J.
Dykes sold its 2.4-acre property in Weehawken to Amtrak for $60 million, to make room for the construction of the Gateway Tunnel project into New York City.
Dykes had been operating in Weehawken for more than 75 years. Its original yard was across the street, but it moved into its most recent site in 1985 after swapping properties so the waterfront area could be developed.
The company moved its main office staff out of Weehawken on Jan. 1, and closed up the yard at the end of February. It used proceeds from the sale to finance the purchase of a large warehouse in North Bergen, which it is currently operating out of. The rest of the property is being renovated, including construction of a new stateof-the-art showroom.
G-P CLOSING VIRGINIA PLYWOOD PLANT
Georgia-Pacific is permanently closing its Emporia Plywood mill in Emporia, Va., “to align (production capacity) with current demand.” Approximately 550 jobs will be impacted.
Normal operations ceased on May 2, and the site will be permanently closed on July 1.
Georgia-Pacific will provide all affected employees with at least 60 days’ pay with benefits in accordance with WARN.
According to G-P, “Housing affordability challenges and a 30-year low in existing home sales are impacting our plywood business, as many of our plywood products are used in repair and remodel projects, which often occur when homes change ownership.”
A decision on the facility and property will be made at a later date.
LP EXPANDS AMAZON STOREFRONT
LP Building Solutions, a leading manufacturer of high-performance building products, today announced that its Amazon Storefront has been expanded to include LP SmartSide ExpertFinish Trim & Siding accessories. This includes J-Blocks and Mini-Splits, now available in both cedar and brushed smooth textures and offered in five of the brand’s best-selling colors: Snowscape White, Abyss Black, Midnight Shadow, Cavern Steel, and Tundra Gray.
“The addition of LP SmartSide ExpertFinish accessories to our Amazon storefront enhances both accessibility and convenience,” said LP president Jason Ringblom. “By leveraging Amazon’s platform, we are expanding availability and ensuring that customers can easily find the trusted products they need to complete their exterior projects.”
LP first launched its Amazon Storefront in 2023 with select LP Structural Solutions accessories, including LP Legacy Premium Sub-Floor Adhesive, LP Legacy Sub-Floor Adhesive Applicator, LP Legacy Polyurethane Foam Cleaner, LP WeatherLogic Seam & Flashing Tape, and LP WeatherLogic Seam & Flashing Sealant.
BELLETETES ADDING NH LOCATION, EXPANDING COMMUNITY SERVICE PROGRAM
Belletetes is building a new store in Brookline, N.H., as its 10th location. This branch is being equipped with a drive-thru lumberyard for customer’s convenience and to quickly provide materials to the New Hampshire and North Central Massachusetts area.
The chain expects a late summer opening for the 20,000-sq. ft. store. It will also feature an expanded, upgraded wood shop, which will handle all of the company’s hardwood flooring, stair tread, moulding and box beam production, as well as its prefinishing department.
Belletetes is also restarting its We Build It Forward community outreach program, and this year, it’s bigger and better than ever. Instead of a single-day event, Belletetes is expanding its efforts from May through October, giving itself more time to assist elderly, disabled, and low-income homeowners with essential home projects they can’t tackle alone.
Projects can take place in communities surrounding Belletetes’ 10 locations across New Hampshire and Massachusetts, ensuring more people get the help they need, from building ramps and repairing porches to making homes safer.
SILVARIS ADDS VALUE-ADDED SITES IN SOUTH
Distributor Silvaris is expanding its value-add capabilities with two new facilities in Alabama and Mississippi. The expansion supports the company’s long-term vision to grow its Silvaris Custom Services offering and deliver more flexible solutions to buyers and suppliers across North America.
The division offers customized solutions, from a cutto-size program to repackaging and custom-stenciling of company logos on bundles of plywood, OSB and lumber.
The first site—a 50,000-sq. ft. facility in Birmingham, Al.—will be operated in partnership with Solid Rock Services. It sits on five acres and includes office space and the capacity to process up to 150 trucks per month across all aspects of Silvaris Custom Services—including rewrapping, sorting, cutting, and reloading. Reloading operations began in late April, with full production launched by May 1.
“We’ve been looking for the right partner to grow this side of our business, and Solid Rock brings the operational expertise we need,” said Eric Miller, CEO of Silvaris. “These facilities let us meet demand faster,
offer more tailored service, and strengthen the supply chain from both ends.”
Joe Pettus, president of Solid Rock Services, added, “This partnership is a great match. We’re looking forward to helping Silvaris expand their rewrap and cutting operations in a meaningful way.”
The second facility, located in Benton, Ms., is a 45,000-sq. ft. space on four acres, with an additional 7,500 sq. ft. of storage being added. Operated in collaboration with Wood Resource Co., it will focus on the remanufacturing, cutting and sorting of both lumber and wood panel products. The site is expected to process 250–300 trucks annually and will be fully operational by July 1.
“Silvaris is a strong fit for our team and our capabilities,” said Bryan Davis, owner of Wood Resource Co. “We’re proud to be part of their expansion and eager to get rolling.”
These new locations mark the beginning of a broader initiative to expand Silvaris Custom Services offering through new value-add hubs. Each facility supports Silvaris’ mission to build lasting relationships and offer smart material solutions for its suppliers and buyers.
Founded in 2000 and headquartered in Bellevue, Wa., Silvaris is a leading wholesale distributor specializing in surplus and downfall building materials, serving customers across North America.
MFM MERGES WITH NAC TO CREATE FLOORING DIVISION
Waterproofing and weather barrier products manufacturer MFM Building Products, Coshocton, Oh., has merged with National Applied Construction Products, Inc., Akron, Oh., to strengthen the company’s interior flooring crack isolation, sound control and waterproofing products. NAC will now serve as the MFM Flooring Division.
NAC Products has been an industry leader in flooring and surface protection systems for more than 40 years. NAC revolutionized the market in 1983 with the introduction of their ECB (elastomeric crack bridging) anti-fracture membrane to prevent tile from cracking in commercial and residential applications. Since that time, many other innovative flooring products have been developed for sound control and general waterproofing.
MFM Building Products has served as the manufacturing partner for NAC’s self-adhering membranes for more than four decades. MFM’s commitment to producing quality and performance-based products has enabled NAC to provide environmentally friendly, safe, and cost-effective flooring solutions.
According to Brian Petit, MFM Flooring Division director, “The merger is a win-win solution for our customers who will still receive the same products and services in a more streamlined fashion. MFM is able to provide added technical support, R&D capabilities, and customer service resources which will benefit our customers.”
Tony Reis, MFM president, added, “Our relationship with NAC made this a logical move for both companies. We have always been focused on exterior waterproofing products. Now we can offer our customers interior solutions as well.”
BELLETETES is making fast progress on its newest hardware store and drive-thru lumberyard in Brookline, N.H., eyeing a late summer opening.
TIBBETTS CONTINUES FLORIDA EXPANSION
On May 13, Tibbetts Lumber Co., Clearwater, Fl., broke ground on a new flagship facility in Zephyrhills, Fl.
Set to in the third quarter of the 2026, Tibbetts’ Zephyrhills will include the company’s largest truss plant, a state-of-the-art door and millwork shop, window warehouse, multi-acre lumberyard, administrative offices, and a CSX rail spur, in all covering 46+ acres.
Tibbetts currently operates 10 locations throughout Florida, with #11 set to open later this year in St. Augustine (Elkton).
IOWA'S DELHI ADDS ANOTHER BRANCH
On May 1, Delhi Lumber opened a new lumberyard in Manchester, Ia.—the second for Delhi and the third for owner/business director Marty Hoeger.
Hoeger also operates Ogden & Adams Building Solutions in Hiawatha, Ia., and he acquired Delhi Lumber in Delhi, Ia., two years ago.
In addition to a plentiful supply of lumber, the new facility also offers cabinets, interior trim, doors, windows, roofing and siding—“basically everything you can put in your home except for carpet, electrical and plumbing,” Hoeger explained.
HUBTEX RAISES THE BAR IN NORTH AMERICA
German forklift manufacturer Hubtex has integrated the U.S. importer Design Storage & Handling into its organization. The resulting subsidiary, Hubtex North America, will be headed by newly named managing director Alexander Baumann.
For over 30 years, DSH sold the Hubtex Group’s products in the North and Central American markets with considerable success. Hubtex acquired a 50% share in DSH in 2021 and the remainder in 2024.
Hubtex has been working on a number of projects in the U.S. to open up new markets for its multidirectional trucks.
“This includes opening a new depot on the West Coast of America—in California, to be precise—alongside our existing major branches in Ohio and Virginia,” explained Hubtex general manager Hans-Joachim Finger.
CITY OFFICIALS of Zephyrhills, Fl., joined members of Tibbetts Lumber Co.’s leadership team in donning hard hats and taking gold shovels to turn dirt and launch the chain's newest location.
SFPA HANDS OUT SAWMILL SAFETY AWARDS
Southern Forest Products Association announced the recipients of the John Edgar Rhodes 2024 Sawmill Safety Excellence Awards. The SFPA Safety Awards embody the impact, dedication, and legacy of the Association’s founding leader, John Edgar Rhodes.
The seven award recipients represent a record of 1,883,749 total hours worked among 757 employees— achieving safety excellence with zero reported incidents. This is the fourth year in a row where at least seven member mills reported zero incidents.
SFPA lumber manufacturer members are considered for the award based on standardized information submitted using OSHA Form 300A – the Summary of Work-Related Injuries and Illnesses. This form offers a yearly snapshot of workplace safety by reporting the number of work-related injuries and illnesses at each facility. Awards are presented in three divisions, and safety performance is judged by how each mill’s safety record stacks up against facilities with comparable lumber output throughout the year.
In total, 42 SFPA member mills from 12 different companies submitted their 2024 data using OSHA Form 300A. Together, these mills accounted for:
• 5 million hours worked
• An average annual workforce of 6,419 employees
• 103 total recordable incidents
“In an industry where worker safety is paramount, achieving a record with no reportable incidents is truly remarkable,” said Eric Gee, executive director of SFPA. “We’re incredibly proud of these operations and their unwavering dedication to maintaining the highest standards of safety. This accomplishment reflects a strong safety culture at the sawmill—one where every team member takes personal responsibility for creating a safe work environment and looking out for one another.”
Division One: (SFPA member mills that produce 50 million bd. ft. or less annually)
• Almond Brothers Lumber Co. – Coushatta, La.
• Weyerhaeuser Co. – Zwolle, La.
Division Two: (SFPA member facilities that produce 51 to 150 million bd. ft. annually)
• West Fraser – Blackshear, Ga.
• Lampe & Malphrus Lumber Co. – Smithville, N.C.
Division Three: (SFPA member mills that produce more than 150 million bd. ft. annually)
• West Fraser – Angelina, Tx.
• West Fraser – McDavid, Fl.
• Weyerhaeuser Co. – Idabel, Ok.
Since the Sawmill Safety Awards were introduced in 2002, the commitment to worker safety among SFPA members has been clearly demonstrated, with 170 awards presented to date.
Among this year’s recipients, Weyerhaeuser has set a high benchmark, earning 62 awards across 16 of its mills. West Fraser has also shown a strong commitment to safe work environments, receiving 17 awards among 10 of its mills.
Lampe & Malphrus' fifth award and Almond Brothers’ third highlight the continued efforts of SFPA members to prioritize employee well-being and maintain the highest standards of operational safety.
The award’s namesake, John Edgar Rhodes, was chosen to lead the southern pine lumber association after serving as personal secretary to Frederick Weyerhaeuser. He was well-versed in forest management, newsprint production, and lumber manufacturing. A well-respected and celebrated leader of the early forest products industry, Rhodes served as the association’s founding secretary-manager from 1915 until his untimely death in 1923. Under his leadership, it grew into the model trade association in American industry. He was a strong champion for the forest products industry, advocating for proactive forest resource management and standardized grading rules.
NEW ALLOWABLE LOAD TABLES FOR MACHINEGRADED LUMBER FROM SFPA
The Southern Forest Products Association has released a new technical publication, Allowable Load Tables for Machine-Graded Lumber, providing six newly developed load tables for the two most commonly produced grades of machine-graded southern pine lumber: 2,400F - 2.0E and M-23.
Together, these grades account for more than 75% of all machine-graded southern pine lumber produced.
This new publication, designed as a supplement to SFPA’s widely used Southern Pine Headers & Beams guide, reflects the growing production and use of machine-graded southern pine lumber.
Developed through collaboration among SFPA member firms, the Southern Pine Inspection Bureau, and discussions at the 2024 MSR Lumber Producers Council meeting, the new tables support the increasing demand for southern pine lumber in structural applications.
Production of machine-graded southern pine lumber has surged, more than doubling since 2015 to reach 806 million bd. ft. in 2024, according to the MSR Lumber Producers Council's 2024 Annual Production Survey.
“These new tables offer engineers, designers, and builders greater flexibility and confidence in specifying high-performance southern pine lumber,” said SFPA’s Eric Gee. “As machine-graded lumber continues to gain popularity, it’s essential that the industry has access to reliable, up-to-date design resources.”
This is the first new technical publication SFPA has released in more than 10 years. Download the new tables and learn more at southernpine.com.
SOUPED-UP WOOD SCREWS
FastenMaster has upgraded its popular HeadLOK Structural Wood Screws with the TORX ttap Drive System for enhanced installation performance.
TORX ttap is a premium drive system, which combines the ease of a TORX drive with a patented ttap stability button. This innovative design provides superior bit engagement for a stable, wobble-free installation, while preventing fastener strip-out during installation.
HeadLOK fasteners feature a large flat head design with chamfer for increased strength, a sharp point for faster installation, aggressive thread design for maximum engagement and holding strength, and a 3/16" diameter shank that offers higher design shear than 3/8" lag screws. The fasteners come in lengths of 2-7/8", 4-1/2", 6", 8" and 10", with additional lengths available for special order.
FASTENMASTER.COM (800) 518-3569
DESIGN TRACKER
Streamline your design process with Simpson Strong-Tie’s isDesignCenter—a cloud-based design team management application that logs and tracks information about incoming design requests.
Created specifically for the residential construction industry, isDesignCenter will maximize efficiency and output by tracking and reporting performance metrics for turn rates, design times, and square footage.
GO.STRONGTIE.COM (800) 999-5099
MULTIDIRECTIONAL SIDELOADERS
Hubtex is launching two new electric multidirectional sideloaders designed for indoor and outdoor use, particularly for wood processing companies.
Ideal for long transports outdoors, the MSL 50 offers a clear view of the load, enhancing safety and efficiency; ergonomic seating to ensure maximum comfort; and optimal viewing through a low-set front window and generous side window.
For demanding applications, the powerful 5-ton model, the MAXX 50, offers increased residual load capacity. It includes an ergonomic cabin, a lift mast precisely tailored to the load capacity, and optional 360° HX steering. With a ground clearance of 185 mm and a loadarm height of 535 mm, it offers the optimum tradeoff between maximum utilization of storage space and high flexibility outdoors. A powerful 7-kW electric motor ensures great performance—even on inclines.
HUBTEX.COM/EN-US (8004) 548-2839
DURABLE CONCRETE DRILL BIT
Bosch Power Tools has unveiled the world’s first 8-cutter SDS-plus concrete drill bit, offering workers up to four times longer life in concrete with rebar.
Compatible with all SDS-plus rotary hammers, the Bulldog Xtreme8 8-cutter SDS-plus concrete drill bit provides eight cutting edges to help withstand rebar hits, and to help prevent the bit from getting stuck. Its carbide head improves the strength of the bit tip, reducing breakage upon hitting rebar. A centering tip enhances the precision of hole placement, while an integrated wear mark indicates when the bit has been fully worn.
BOSCHTOOLS.COM (917) 421-7209
POCKET DOOR FRAME KIT
Johnson Hardware’s new Bypass Pocket Door Frame Kit is designed to wring the most efficiency from semiopen and closed layouts.
The 1562 Series Bypass Pocket Door Frame Kits carry two 1-3/8" heavy solid-core bypassing doors within a standard 2x6 timber or 6" steel-framed stud wall when leveraging the 1576PLBG 6" Steel Stud Adapter Kit. By installing the 1515 Ply Clip Set with any Johnson pocket door frame kit, the pocket wall can be reinforced, allowing it to support towel bars, tile, cabinetry and more. The hardware accepts standard door sizes up to 200 lbs.
JOHNSONHARDWARE.COM (574) 293-5664
NATURAL-TONED TRIM & SIDING
LP Building Solutions has launched the Naturals Collection, a new line of nature-inspired colors within the LP SmartSide ExpertFinish Trim & Siding portfolio.
The collection offers six versatile prefinished colors designed to capture the look of stained wood, available in both cedar and brushed smooth finishes. This marks the first specialized color palette introduced since the ExpertFinish product line launched in 2020.
The new palette includes Bonsai Black, Weathered Walnut, Aged Amber, Saffron Cedar, Smoky Slate, and Washed White. Each prefinished option is engineered for durability and backed by LP’s industry-leading 5/15/50-year limited warranty.
LPCORP.COM (800) 621-0991
BOARD & BATTEN METAL SIDING
Central States’ newest metal panel, Board & Batten, features a Galvalume base coated with a variety of beautiful finish options, including six of the most popular SMP paint colors in the market, six textured paint colors to create an organic appearance, and three high quality digitally-printed woodgrain options.
Steel Board & Batten is a cost-effective siding solution with superior durability, reportedly offering greater resilience to extreme weather, pests and rot than comparable wood or fiber cement systems.
CENTRALSTATESCO.COM (800) 651-1229
STUBBY SCREWDRIVER
Milwaukee Tool’s new 6-in-1 Stubby Multi-Bit Screwdriver includes four bits and two nut drivers for use in various fastening applications.
The driver’s 3” length delivers better access in tight spaces. Designed for all-day comfort, its durable tri-lobe handle delivers better grip and control. A removable, dual-sided bit holder keeps bits organized and allows for quick changes between sizes and types. Its chrome-plated bit holder withstands harsh jobsite conditions.
The tool is backed by a limited lifetime warranty.
MILWAUKEETOOL.COM (800) 729-3878
EXPANDED DECK PLUG LINE
In support of Trex’s latest deck board launch, FastenMaster now offers perfectly matched Collated Cortex plugs for three new colors in the Trex Select line: Millstone, Malted Barley, and Whiskey Barrel.
The new Cortex colors are available in a variety of packaging options, including 100-lineal ft. and 300-sq. ft. kits with screws, plugs and setting tools, fascia kits, and plug-only packs. They join previously released colors Cinnamon Cove (Trex Enhance) and Hatteras and Salt Flat (Trex Transcend Lineage), bringing the total number of Cortex for Trex decking and fascia to 30 colors—covering 100% of Trex boards.
Made from the same composite material as the decking, the plugs deliver a 100% color and texture match, backed by an exclusive ProjectLife warranty.
FASTENMASTER.COM (800) 518-3569
PERGOLA CONNECTORS
New hardware from Simpson Strong-Tie makes it easy for a DIYer to build a beautiful, modern pergola in a single afternoon.
At the heart of the Outdoor Accents Sage System are innovative open-top connectors that simplify installation, adapt to various build methods, and handle minor lumber variances. They are for both 4x and 6x lumber, and install easily with premium, color-matched Outdoor Accents connector screws (included). Corner connectors for post-to-beam connections and middle-T connectors for mid-span support also enable multi-bay structures. Rounding out the line are post bases with outside flanges for easy installation on concrete using DIY-friendly Titen Turbo screw anchors (included). A standoff tab inside the post bases helps prevent rot.
All connectors use ZMAX galvanized steel with a black powder coat for superior corrosion resistance.
Once the structure is complete, finish the look with a Sage System sunshade, available in 8'x8' and 10'x10' sizes in gray and tan colors.
GO.STRONGTIE.COM/SAGESYSTEM
(800) 999-5099
ELITE LBM SOFTWARE
Flitch software helps independent LBM suppliers to process orders more efficiently, eliminate hours of daily back-office work, and serve customers online. Built with best-in-class tools for inventory, sales, dispatch, accounting, reporting and integrations, the platform equips dealers with technology designed to boost productivity, profit, and provide customers with an industry-leading level of service and convenience.
FLITCH.COM (301) 712-8275
, QUICKER CONTAINER UNLOADING
Loading and unloading containers is now faster, more efficient, and safer with Combilift's Combi-CSS.
The Combi-CSS (Container Slip Sheet) enhances safety by eliminating the need for an operator to drive a forklift in and out of a container and, in turn, removing them from potential harm during the loading process.
With a max capacity of 65,000 lbs., it is electro-hydraulically powered and can fully load a 40' container in under six minutes with just one operator. Once pre-loaded onto the platform, the load is moved into the container on a Hardox 500 steel sheet by a patented push-pull mechanism. Then, a hydraulic rear barrier gate, fixed to the end of the platform, secures the goods inside, while the metal sheet smoothly slides out during offloading.
COMBILIFT.COM (877) 266-2456
BOOK
Listings are often submitted months in advance. Always verify dates and locations with sponsor before making plans to attend.
Peak Auctions – June 7, Kane County Fairgrounds, St. Charles, Il.; www. peakauction.com.
National Lawn & Garden Show – June 10-11, Westgate Hotel & Casino, Las Vegas, Nv.; www.nlgshow.com.
Hardwood Manufacturers Association – June 10-12, national conference & expo, Knoxville, Tn.; www.hmamembers.org.
Lumber Dealers Association of Connecticut – June 11, golf outing, Oxford Greens Golf Club, Oxford, Ct.; www.nrla.org.
New Hampshire Retail Lumber Association – June 11, Granite State Games: Round 2, Axe & Ale Taphouse, Gilford, N.H.; www.nrla.org.
Build Expo – June 11-12, NRG Center, Houston, Tx.; buildexpousa.com.
Global DIY Summit – June 11-13, Rome, Italy; www.diysummit.org.
Forest Products Society – June 15-20, joint convention with Society of Wood Science & Technology, Fort Collins, Co.; www.forestprod.org.
Retail Lumber Dealers Association of Maine – June 17, golf outing, Natanis Golf Course, Vassalboro, Me.; www.nrla.org.
Construction Suppliers Association – June 17-20, intro to building material sales & blueprint estimating, Tyrone, Ga.; www.gocsa.com.
National Hardwood Lumber Association – June 18-20, lumber drying class, Memphis, Tn.; www.nhla.com.
North American Wholesale Lumber Assn. – June 19, Southeast regional meeting, Hard Rock Hotel & Casino, Biloxi, Ms.; nawla.org.
Mississippi Lumber Manufacturers Association – June 19-22, convention & trade show, Beau Rivage Resort & Casino, Biloxi, Ms.; www.mlmalumber.com.
Eastern New York Lumber Dealers Association – June 20, golf outing, Van Patten Golf Club, Clifton Park, N.Y.; www.nrla.org.
Western New York Lumber Dealers Association – June 20, fishing tournament, Buffalo Harbor, Buffalo, N.Y.; www.nrla.org.
World Conference on Timber Engineering – June 22-26, Brisbane, Australia; www.wcte2025.org.
Window & Door Manufacturers Association – June 24-26, technical & manufacturing conference, Minneapolis, Mn.; www.wdma.com.
Midwest Association of Rail Shippers – July 8-9, summer meeting, Lake Geneva, Wi.; www.mwrailshippers.com.
Rhode Island Lumber & Building Material Dealers Association – July 9, golf outing & clambake, Green Valley Country Club, Portsmouth, R.I., and Kempenaar’s Clambake Club, Middletown, R.I.; www.nrla.org.
Peak Auctions – July 10-16, Midwest online auction; peakauction.com.
Southeastern Lumber Manufacturers Association – July 20-24, annual conference, Ritz-Carlton, Amelia Island, Fl.; www.slma.org.
Construction Suppliers Association – July 21-23, store manager learning group; July 23-24, sales professional learning group, Tyrone, Ga.; www.gocsa.com.
AWFS Fair – July 22-25, Las Vegas Convention Center, Las Vegas, Nv.; www.awfsfair.org.
Build Expo – July 23-24, Cobb Galleria Centre, Atlanta, Ga.; www. buildexpousa.com.
Southeast Building Conference – July 24-25, Kissimmee, Fl.; www. sebcshow.com.
Building Material Suppliers Association – July 24-27, summer conference, Hilton, Virginia Beach, Va.; www.mybmsa.org.
Missouri Forest Products Association July 25-26, summer meeting, Chateau on the Lake, Branson, Mo.; www.moforest.org.
Oklahoma City Renovation & Landscaping Show – Aug. 1-3, Oklahoma City, Ok.; www.homeshowcenter.com.
National Hardwood Lumber Association – Aug. 4-6, walnut grading rules, Memphis, Tn. www.nhla.com.
Forest Products Machinery & Equipment Expo – Aug. 6-8, Music City Center, Nashville, Tn.; www.sfpaexpo.com.
Midwest Building Suppliers Association – Aug. 7, Sycamore Scramble golf tournament, Anderson Country Club, Anderson, In.; thembsa.org.
Peak Auctions – Aug. 7-13, Midwest online auction; peakauction.com.
Fastmarkets – Aug. 11-13, Forest Products Latin America Conference, Sao Paulo, Brazil; www.fastmarkets.com.
Construction Suppliers Association – Aug. 12-13, lumberyard design & operational excellence workshop, Tyrone, Ga.; www.gocsa.com.
Garden Center Show – Aug. 12-13, Rosemont, Il.; gardencentershow.com.
Ace Hardware – Aug. 12-14, fall convention, McCormick Place, Chicago, Il.; www.acehardware.com.
Peak Auctions – Aug. 16, LBM auction, Kane County Fairgrounds, St. Charles, Il.; www.peakauction.com.
Mid-States Distributing – Aug. 19-21, Fall Rendezvous, Phoenix Convention Center, Phoenix, Az.; www.msdist.com.
Florida Building Material Alliance – Aug. 21-22, annual convention & expo, Disney’s Coronado Springs Resort & Convention Center, Lake Buena Vista, Fl.; www.fbma.com.
Greater Cincinnati House & Outdoor Living Show – Aug. 22-24, Sharonville, Oh.; www.homeshowcenter.com.
Peak Auctions – Aug. 23, LBM auction, Howard County Fairgrounds, Baltimore, Md.; www.peakauction.com.
Midwest Building Suppliers Association – Aug. 28, White Pine Classic golf tournament, Tullymore Golf Resort, Stanwood, Mi.; thembsa.org.
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IN MEMORIAM
David F. Bernier, panels manager for Richmond International Forest Products, Richmond, Va., passed away on May 11 at the age of 55.
A 1993 graduate of Wheeling University, Dave worked as a trader for Georgia-Pacific before joining RIFP in 1997.
John M. Poole, 87, former owner of Poole Lumber Co., Covington, La., passed away on May 3, 2025 at the age of 87.
A graduate of Southeastern Louisiana University, John joined the family business with his brother, Wallace, in the late 1950s. Their father, Weldon Poole, started the company in 1945.
Charles Richard Barge, 94, founder of Barge Forest Products, Macon, Ms., passed away on April 22.
A second-generation lumberman and graduate of Mississippi College, Richard founded Barge Forest Products Co. in 1985 as a pole mill and built a sawmill in 1990. He managed the family forest, C. A. Barge Timberlands, for 50 years.
In 1983, he was appointed by the governor to serve on the Mississippi Forestry Commission, acting as
Lumber Wrap & Covers
chairman from 1987 to 1989.
Richard served as president of the Mississippi Forestry Association in 1998, was a director emeritus at the time of his death, and in 2016 was awarded MFA’s Meritorious Service to Forestry Award.
James K. Hudson, 74, longtime Wisconsin lumber salesman, passed away on May 9.
Jim received a business degree from the University of WisconsinWhitewater, then worked in sales for Marling Lumber, Wolohan Lumber, and Building Components of Madison, among others.
Rebecca Mae Anglin Battle, 90, co-founder of Battle Lumber Co., Wadley, Ga., died on May 4.
Not long after graduating from Georgia Teachers College (now Georgia Southern University), she helped her husband, Wayne, found the sawmill in 1962, initially to produce furniture squares. She spent over 60 years supporting the company.
Ronald J. Ernst, 90, retired owner of Ron Ernst Lumber Inc., Fifield, Wi., died on May 7.
After serving three years in the U.S. Army, Ron attended studied architect design at the University of Wisconsin-Superior. He worked for John Peterson Lumber Co., Park Falls, Wi. In 1971, Ron and his wife, Joan, purchased their own lumber company, which would later become Ron Ernst Lumber.
Paul A. Frank, Jr., 99, longtime owner of Gilbert Lumber Co., Smithville, Oh., passed away on April 6.
Following graduation from Deerfield Academy, he served in the U.S. Army Air Force during World War II. After the war, he graduated from Babson Institute and later completed the 1st OPM Class of Harvard Business School.
Paul served as manager of Underwood Corp., Akron, Oh., for 10 years, and then purchased the Gilbert Lumber Co. in Smithville, which he operated for 32 years.
FLASHBACK: LUMBER ON TRIAL
EIGHTY-NINE YEARS ago, the August 15, 1936 edition of BPD sister publication The California Lumber Merchant reported on a talk given during the weekly luncheon meeting of the San Francisco Lumbermen’s Club on how the lumber industry played a critical role in convicting the murderous kidnapper of the Lindbergh baby. The speaker was Arthur Koehler, chief of the Wood Identification Section of the U.S. Forest Products Laboratory in Madison, Wi.
Nearly 100 lumbermen and guests attended his presentation. As The Mer-
chant reported: “Mr. Koehler’s talk was illustrated with slides, and he held the close attention of his audience for more than an hour as he told the story of his investigations, which were brought out in his testimony at the trial.”
The case revolved around the international headline-making disappearance of famed aviator Charles Lindbergh’s 20-month-old son. On the evening of March 1, 1932, Lindbergh discovered the baby missing from his crib. He found a ransom note, impressions in the ground under the window of the boy’s room, broken fragments of a wooden ladder, and a baby’s blanket. Ten weeks later, a truck driver discovered the lad’s lifeless body on the side of a road.
Investigators brought in Koehler to examine the ladder found at the scene of the kidnapping. As an expert on forest products, Koehler noted that the ladder was built incorrectly, but by someone who had previous experience in construction and building with wood. He analyzed the types of wood used, the pattern made by nail holes in the ladder, and whether the ladder was made indoors or outdoors.
Over two years, these and other clues led police to the home of Richard Hauptmann, a German immigrant
The August 15, 1936 front cover spotlighted Port Orford cedar produced by Smith Wood Products, Coquille, Or. The mill was launched the year prior by New England lumber retailerturned-remanufacturer George Ulett. He would add a plywood plant later in 1936 and sell off all his holdings in 1946 after returning from serving in the U.S. Navy during the war.
carpenter. A search of the premises turned up a notebook containing a sketch of the construction of a ladder similar to the one used in the crime. In the attic, they found a section of wood that looked like the type used to build the ladder.
Koehler was again brought in to look at the wood. He noted that the scraps found at the Lindbergh home and at the Hauptmann residence were made of the same type of wood. He said they featured the same direction of pitch streaks, an identical number of growth rings, the same variation in width between the rings growth, and identical milling pattern, surface and grain. As well, the four nail holes in the ladder lined up perfectly with nail holes in joists in Hauptmann’s attic.
Koehler was even able to track down the exact mill—the National Lumber & Millwork Co. in the Bronx, which had a slightly defective planer that left a slight identifying mark on wood it processed—marks that he pointed out on the ladder and on wood found at the suspect’s home.
In great measure due to Koehler’s expert testimony, Hauptmann was convicted of first-degree murder and sentenced to death. BPD
TESTIMONY by the Forest Products Laboratory’s Arthur Koehler sealed the defendant’s fate.
AVIATOR Charles Lindbergh took the stand at the trial of a carpenter accused of killing his young son.
The Softwood Lumber Board invests the industry’s funds into activities that expand the use of lumber now and in the future. The SLB’s investments have generated more than 15.3 BBF of incremental demand since 2012.
IN 2024,
THE
1.6 BILLION BOARD FEET OF INCREMENTAL DEMAND. GENERATED BY FACILITATING WOOD USE, PRODUCED A CARBON BENEFIT OF
INFLUENCED
1,498 PROJECTS
629 MM BF
OF INCREMENTAL LUMBER.
DELIVERED MORE THAN TO ARCHITECTS, ENGINEERS, DEVELOPERS, CONTRACTORS, AND CODE OFFICIALS FROM SLB-FUNDED PROGRAMS.
163,400 HOURS OF EDUCATION
SLB: OF INCREMENTAL DEMAND FROM SLB INVESTMENTS.
TO BUILD WITH WOOD, RESULTING IN THE AVERAGE INCREMENTAL DEMAND IS
EVERY $100 THE SLB INVESTS IN PROGRAMS LEVERAGES ON AVERAGE SINCE 2021.
3.8 MILLION METRIC TONS OF CO2. $96 IN ADDITIONAL OUTSIDE FUNDING