IN STORE
Sany styles every woman individually. If it makes sense, some pieces are even worn back to front.
Sany/Wiener Neustadt
Sabine Raab leaves sufficient room for creativity.
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style in progress
“We wanted a small and refined store, manageable and comfortable.” Sabine Raab and Conny Reindl found such premises in Wiener Neustadt, where they opened their womenswear boutique Sany. “People keep on asking us when we’ll open a store for men,” Raab smiles. “We redecorate our shop window on an almost daily basis. We change and rearrange it constantly. Our customers are very enthusiastic about the concept. Our mobile phones ring even outside business hours; people beg us to reserve the pieces on display. Even our furniture never remains in the same spot for long. This creativity is also reflected in the product range. We stock brands such as Schella Kann, Odeeh, and American Vintage. We even design pieces ourselves, if necessary. We don’t allow larger competitors to put us under pressure; we love fashion too much. That’s what we pass on to our customers.”
Sany. Brodtischgasse 15, Wiener Neustadt/Austria www.sanylooks.at Opening: March 2017 Owner: Sabine Raab Sales area: 45 sqm Brands: 7 for all Mankind, 8 PM, ADD, American Vintage, AOS, Larens, Max Mara Leisure, Odeeh, Schella Kann, Semicouture, Stand
Photo: Sany
CREATIVE FASHION DUO
