IN STORE
A bright interior and a generous layout invite customers to linger at Roya’s.
A Roya’s bei Motzigkeit/Hannover
INTIMATE CONNECTION Alvin Motzigkeit opened a store specialising in men’s trousers in the heart of Hannover in 1952. In 1991, his son Rolf continued the business. 20 years later, Frank Winkler, a long-standing employee, took over the store, which then specialised in premium sportswear, and modernised it once more. Now, for the first time in the company’s history, the Winkler family has added womenswear to its concept.
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style in progress
s the capital of Lower Saxony, Hannover is not only a shopping destination for neighbouring cities such as Wolfsburg or Braunschweig, but also has an above-average intake area. Immediately adjacent to the Market Hall and the Market Church in the city centre, one finds the store Motzigkeit in the same location as when it was opened more than 65 years ago. It is currently being run by Frank and Roya Winkler, the third generation. The menswear store covers approximately 160 square metres and stocks brands such as Daniele Fiesoli, Circolo 1901, Mason’s, and Phil Petter. The adjacent area for the new women’s concept was added by breaking through a wall. Thus, the two stores share the same front door. After returning from a short baby break, Roya Winkler, who came
to Germany from Afghanistan at the age of 13, implemented the concept with her husband Frank. “Many women who accompanied their husbands repeatedly asked us for a womenswear store based on our concept for men,” Roya Winkler explains. The range of Roya’s is broad, yet exclusive. As of the autumn/ winter season, brands such as No.1 Como, Blonde No. 8, Paul x Claire und Grace have been added.. The Winklers believe that the Panorama and the Premium are the most important trade shows. The orders are traditionally placed in Düsseldorf. Roya’s offers all product groups including knitwear, t-shirts, tunics, jeans, chinos, dresses,