IN STORE
The Bespoker/Düsseldorf
A MAN’S WORLD
Photos: The Bespoker
The lettering on the front door of The Bespoker suggests: “Tell only your best friends!” This statement is, however, not an attempt to exclude, but a recommendation among friends. “There was no pre-defined concept as such. The whole project grew organically,” says Virgile Bourgueil. After completing his training as a tailor, he worked as a buyer at Unger in Hamburg. He then joined P&C as the head buyer for the exquisite Premium Menswear segment. “Wherever I was, I learned a lot about service, customer proximity, and products in general,” Bourgueil adds. Custom tailoring is the heart of The Bespoker, complemented by pieces that could appeal to the store’s demanding clientele - not in bulk, but carefully curated. The range includes wonderful knitted blazers by Maurizio Baldassari, casual wool suits by Weber + Weber, and jeans by Re-Hash, as well as sneakers by Zespa, shirts by Luigi Borrelli, and Cabans by Camplin. Gin by Jacquemain and fish-shaped carafes by Gluckigluck, which were first designed in the late 1870s, are also true insider tips. Bourgueil loves connecting people. He loves it when his customers engage in conversation and discover similarities, thus inspiring each other. This strength is also reflected in the events. In December, customers met in front of the store for the so-called Christmas Corner. There were hot sausages and mulled wine to enjoy. And customers were given the opportunity to donate for a good cause. Be it a book reading or the 19/22 New Thursday Late-Night Shopping, Bourgueil always serves his selection of fine and exciting menswear.
The Bespoker Wildenbruchstrasse 41, Düsseldorf/Germany www.thebespoker.de Opening: March 2015 Owner: Virgile Bourgueil Employees: 2 Sales area: 96 sqm Brands: Briglia, Baldassari, Camplin, Cruciani, Circolo, Les Garcons Faciles, Luici Borrelli, Re-Hash, Weber + Weber, Zespa Accessories brands: Deumer, Gluckigluck, Jacquemain Gin, Leander Riedl
Owner Virgile Bourgueil has realised his concept with sensitivity and a sense of style.
Highly recommended: The Bespoker offers a well-curated selection of brands and niche products.
style in progress
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