WHAT'S THE STORY D
o B e t t e r – Rh y t h m
LES DEUX
CURIOSITY AND ENTHUSIASM Les Deux is very Danish indeed - and very European. That’s probably why the brand is so successful. Kristoffer Haapanen launched the menswear specialist together with Andreas von der Heide. Haapanen sat down with style in progress to discuss why it is important to break rules and to have a clear brand statement. Text: Stephan Huber. Photos: Les Deux
“If we are excited about something, our customers should be able to buy it immediately - not six months later. For us, the consumer is the key”, says Kristoffer Haapanen.
