CIRCULAR ECONOMY
Taking the lid off traditional jars Recently SPN received a moving story from a packaging company that decided that it would ‘make a difference’ having been inspired by a lady suffering from cancer. This has resulted in a valuable packaging solution. CCT tell their story via the list of questions that we created for the company. What is the background to CCT and what have been its milestones? CCT is an innovative packaging solutions company and the creator of the EEASY Lid – the first jar lid innovation in over 75 years. The development of the EEASY Lid was inspired by a friend to CCT who was being treated for cancer. She struggled to complete everyday tasks, including opening packing like vacuum-sealed jars. CCT took on the challenge of inventing a jar lid that was easy for anyone to open. The team spent the next eight years developing the EEASY Lid, ensuring its packaging was accessible to everyone – no matter age, gender or physical capability.
Company milestones include the following : • CCT announced the launch of the EEASY Lid on November 12, 2020, making opening a vacuum-sealed jar up to 40% easier with just the push of a button. • The EEASY Lid hit store shelves at Pennsylvania-based Boyer’s Food Markets on January 6, 2020. Incorporated on its Darci’s brand pasta sauce, Boyer’s became the first grocer in the country to use the EEASY Lid. • In February of 2020, CCT partnered with North Cliff Consultants to run a consumer testing study to assess the difficulty people have in opening a traditional vacuumsealed jar. The study found nearly 50% of consumers struggle to open jars, proving how ease of use affects purchasing decisions. • On May 4, 2020, CCT announced the results of the first use of the EEASY Lid over a three-month test period in Boyer’s Food Markets. Results showed that the first use of the EEASY Lid boosted Boyer’s private-label pasta sauce sales by over 300%. • CCT announced its partnerships with The Affinity Group and Trade Consult on August 3, 2020. These partnerships assist CCT in expanding the EEASY Lid’s domestic and international reach. • Just earlier this year on March 8, CCT introduced the world’s first aluminum lug lid, as it is now producing an aluminum lug version of its EEASY Lid in its new state-of-the-art technology center.
34 SUSTAINABLE PACKAGING NEWS
