

How are luxury brands and co-packers using digital solutions to drive customisation, efficiency, and sustainability?
Nulogy Europe has the answer.
Dear Readers,
Welcome to 2025!
The first edition of SPN is here and we are excited to showcase the latest innovations and news about sustainable packaging.
In this edition, we have a look at how biobased packaging is the future of sustainable solutions and how the pharma and cosmetics industry is overcoming challenges and embracing new concepts. We also have exclusive interviews and articles from the likes of Teysha Technologies, Easysnap, Tosca and many more. I can assure you all that all of this makes for an interesting read!
I would like to say thank you to the companies who have contributed to our magazine. Also, a big thank you to my fellow writer, Dominy Jones, whose articles are a joy to read. You won’t want to miss these!
On the final note, SPN is excited to be arranging the Circular Economy week, where we will be talking about Circular Economy. It’s taking place week beginning 21st April 2025 and is your opportunity to not only showcase your ideas and concepts, but as a viewer, to explore innovations and strategies shaping this transformation. Make sure the date is in your diaries, and we’ll make sure to provide you with the best content!
All the best and keep safe,
linkedin.com/company/ sustainablepackaging-news/ youtube.com/ @sustainable packagingnews
spnews.com
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Innovations in Food Packaging: Advancements and Collaborations Driving Change including
• Interview with Andrea Taglini at Easysnap Technology
• Article by Dr Ross Ward at NIRI
Page 13
A Look at Bio-Based Packaging: The Future of Sustainable Solutions by Dominy Jones including
• Interview with Ashlee Jahnke from Teysha Technologies
• Article provided by GPI
Page 19
Evolution of Sustainable Luxury Packaging: Merging Elegance with Sustainable Packaging including
• Article by James Coldman from Think B2B Marketing
• FRESH FOCUS from Josephine Coombe at Nulogy Europe
Page 26
Glass Packaging: Balancing Sustainability, Quality and Cost in Modern Industrues including
• Interview with Monkey 47
Page 31
Sustainability in Pharma and Cosmetics
Packaging: Overcoming Challenged and Embracing Innovation including
• Interview with Jeffrey YAU at Veolia
• Article provided by Tosca
Page 40
Advances in Labels: Sustainability meets Technology by Dominy Jones including
• Interview with Richard Price at Pragmatic
• Article provided by UPM Raflatac
Page 45
Paper vs Plastic: Weighing the Environmental Impact and Future of Packaging including
• Article by Emilie Olderskog at Elopak
• Article by Rosalia Rosalinova at Amcor
Page 52
Latest News about Protection Through Transportation including
• 1. Article from Anke Thies at PapairWrap
• 2. Interview from goplasticspallets.com with Jim Hardisty
• 3. Interview with Tomaso Toriani at Movopack
We are seeing enormous changes in sustainability regarding the food packaging sector. Here at SPN, we look into it further.
More and more, companies are now introducing innovative and more eco-friendly alternatives when it comes to how they pack their food products. These developments are highlighting significant shifts not only towards sustainability, but also technological innovation and health considerations.
We’ll begin by looking at the technological advances of the food packaging industry. Living in a world which is always evolving technologically, the sky is really the limit to what companies and retailers can achieve. For example, in the UK, supermarkets like Tesco, Ocado and Morrisons are replacing traditional barcodes with QR codes on products, starting with milk cartons. This shift aims to enhance data storage capacity and promote reusability and aligns with their individual sustainability goals. We also look at other companies who are using technology in a more traditional way. For example, a Finnish company has introduced an origami-inspired technology for shaping cardboard into protective structures which offers an alternative to traditional packaging materials. Both are innovative solutions in developing different methods for food packaging.
SupplyOne is also at the forefront of sustainability in packaging.
Here at SPN, we have received news from SupplyOne Inc. who are providing solutions to dairy packaging. SupplyOne Inc. is a leading distributor, service provider, and manufacturer of custom corrugated packaging products, offering specialized solutions for the cheese and dairy industries. Their wide range of customizable, high-performance packaging is designed to enhance product freshness, extend shelf life, and streamline storage and transportation. Understanding the critical need for barrier protection and long-lasting freshness, SupplyOne provides reliable packaging solutions for both large and small dairy producers. SupplyOne’s
cheese and dairy packaging solutions encompass a variety of custom trays, containers, innovative films, bags, and pouches. Each product is engineered with precision to deliver optimal protection, ensuring that dairy products retain their freshness and quality for longer periods. SupplyOne’s team of certified packaging specialists and equipment engineers collaborates closely with each client, developing tailored solutions that are customized to their specific production and storage needs. From concept to implementation, SupplyOne’s focus on customized design and innovation guarantees that its packaging supports dairy producers in achieving efficiency while maintaining the highest product standards.
SupplyOne is also at the forefront of sustainability in packaging. By offering eco-friendly alternatives like recyclable films and sustainable tray options, the company empowers cheese and dairy producers to achieve their sustainability goals and reduce environmental impact without compromising quality. Additionally, through its Packaging Management Program (PMP) and Management Services Agreement (MSA), SupplyOne offers tailored services that enable dairy producers to reduce direct and indirect costs, improve cash flow, and enhance operational efficiencies.
For more information about SupplyOne’s cheese and dairy packaging capabilities, visit https://www.supplyone.com/foodpackaging-solutions/
We have been informed by Earth Brands, an ecoconscious brand dedicated to eliminating singleuse plastic products, that they have partnered with Barclays Centre as part of the Brooklyn arena’s ongoing commitment to sustainability. This is not the first collaboration we have seen, and I can’t imagine it will be the last.
Founded in 2021, Earth Brands uses PLA, a bio-based plastic made from renewable sources, to create their unique products. From eco-friendly plastic cups to containers and cutlery, Earth Brands is leading the global transition to sustainable products, while making sustainability convenient and accessible.
“Partnering with Earth Brands is another step in Barclays Center’s ongoing commitment to reducing waste and expanding our sustainability efforts,” said Catherine Carlson, Executive Vice President of Global Partnerships at BSE Global, parent company of Barclays Center. “Our arena was the first sports and entertainment venue in the New York area to eliminate single-use plastic straws and will have diverted more than 300 tons of waste from landfills by the end of 2024. We are excited to partner with Earth Brands to further enhance our sustainability practices at Barclays Center, and they will be essential to help us achieve our long-term waste diversion goals.”
“Partnering with Earth Brands is another step in Barclays Center’s ongoing commitment to reducing waste and expanding our sustainability efforts,”
“We are very excited to partner with Barclays Center, the only large-scale sports and entertainment arena in Brooklyn, and a venue that shares our commitment to sustainability and innovation,” said Peter Frelinghuysen, Earth Brands Co-Founder. “By making the switch to our plant-based, compostable cups and foodware, Barclays Center is helping us lead the global transition to sustainable products and together, we are changing the game one sip at a time.”
More information is available at www.earthbrands.earth.
Fully approved for food contact, rPET pre-cut lids are ideal for a wide range of food applications such as butter, dips, spreads, and yogurts, as well as beverages and convenience foods, and offer the same highperformance characteristics as standard PET pre-cut lidding.
“We are committed to reducing our reliance on virgin plastics and embedding more responsible practices across our business,” says Paul Whelan, Chief Technical Officer at Chadwicks.
“The addition of rPET lidding with 50 percent PCR to our product portfolio is a key milestone. It offers the same technical properties as virgin plastic, but with a reduced carbon impact and substantial use of recycled material in the supply chain, which we see as the right thing to do.”
Aluminium lids offer excellent barrier properties, protecting against light, moisture, and oxygen, which helps extend shelf life and maintain product quality. They are fully recyclable, supporting sustainability goals while also being compatible with high-speed production lines and various heat-sealing processes.
Aluminium lidding can also be used for hot fill applications and products requiring additional processes such as pasteurization or sterilization, making it a reliable choice for various applications.
“At Chadwicks, we are on a constant journey to improve our sustainability credentials, which will also help our customers reduce their carbon footprint.
We champion the use of aluminium – which is one of the most recycled materials on earth – and can be recycled over and over again without any loss of quality. We are working to include higher percentages of post-consumer waste in our PET products, and our polypropylene (PP) aluminium-free die-cut lids can be collected for recycling in the PP waste stream. When sealed to a PP cup, the film offers a sustainable recycle-ready mono material package.”
More information is available at https://chadwickslids. com
In conclusion, we have seen that there are big advancements being made to becoming more sustainable within the food packaging industry. This isn’t without its limitations though, such as higher costs, consumer education and the performance and durability of the packaging. This isn’t the first time we have heard of these limitations but knowing these gives us a great start to eradicating those issues, possibly by collaborating with each other to find ways to overcome them.
MARCH
2025
Easysnap are proud to announce a key milestone in sustainable packaging: Easysnap’s collaboration with Mars and Masterfoods to launch Australia’s first paperbased, recyclable squeeze-on packs for tomato sauce. Papersnap it its innovative design reduces plastic by 58% while retaining the convenient, one-handed use that consumers love.
This six-month trial, launching across various locations in Australia, marks the beginning of the journey of Mars with Papersnap to reduce single-use plastics and support a circular economy. We welcome consumer feedback and look forward to expanding these sustainable solutions across more product categories.
Q: How did the partnership with Mars initially come about, and what shared goals or visions led both companies to collaborate on this project?
AT: This partnership took root from a mutual vision between Easysnap Technology and Mars to transform packaging into something both practical and environmentally responsible. Mars, through MasterFoods, was seeking a way to make single-serve packaging more sustainable, and our Papersnap® solution aligned perfectly with their goals. Both companies share a vision where convenience doesn’t compromise the planet. We wanted to prove that sustainability could fit seamlessly into people’s lives, even in something as everyday as a ketchup packet. Mars was ready to take that bold step forward, and we were excited to bring our innovative technology to the table.
Q: Could you tell us more about the history and origin of this project? How did the idea for a paper-based squeeze-on pack come about, and what were some of the initial goals?
AT: The concept for a paper-based, recyclable squeezeon pack started as a challenge we set for ourselves at Easysnap Technol-ogy. We wanted to offer a single-serve solution that wouldn’t end up in the trash after just one use. MasterFoods was a natural fit for this, as they too were looking for new ways to address plastic waste. The idea was simple: maintain the convenience of the single-serve packet but cut the environmental footprint. Early goals focused on balancing functionality with sustainability, en-suring that people could still enjoy the product with the same ease, but with far less plastic. This shared goal laid the founda-tion for a lasting partnership.
Q: What inspired Easysnap Technology to develop a paper-based, recyclable single-serve pack for products like tomato sauce, and how does this align with your sustainability goals?
AT: At Easysnap, we believe every packet counts. We set out to create a single-serve packaging option that would work with, not against, the environment. Single-serve packs like ketchup sachets are often seen as convenient yet wasteful—so we reimagined them with Papersnap®.
This aligns with our mission to innovate responsibly, giving brands the tools they need to reduce plastic and offer consumers something that’s easy to use and easy to recycle. With Papersnap, we’re taking a small but meaningful step toward cutting down the waste consumers generate daily.
Q: Could you walk us through the research and development process for this new packaging? What were some of the major challenges Easysnap faced in creating this innovative, paper-based format?
AT: The R&D process for Papersnap was intensive, to say the least. Creating a pack that’s mostly paper, but still strong and flexi-ble enough for a squeeze-on function, was a journey. Our engineers faced challenges in ensuring the pack would hold up, not leak, and still deliver the sauce in a consistent way. Another challenge was balancing durability with recyclability. The pack had to withstand handling but also be easy to recycle at the end. Each detail—the materials, the coating, the adhesives—required fine-tuning to meet these high standards, and we’re proud of the final product.
Q: Why was Australia chosen as the first market for this paper-based packaging trial, and how significant is this region for Easysnap Technology’s goals?
AT: Australia is an ideal testing ground for Papersnap because of its strong push toward sustainability. With Mars Australia’s insights, we’re introducing a product that speaks directly to environmentally conscious consumers who are ready for a change. For Easysnap, Australia represents a market that not only values innovation but also holds companies accountable for sustainable practices. This trial will give us valuable feedback from consumers who expect greener solutions, and suc-cess here could pave the way for global expansion.
“At Easysnap, we believe every packet counts.”
Q: What role did your collaboration with Mars Australia play in the development of the recyclable Squeeze-On packs, and how did their insights shape the final design?
AT: Mars Australia’s role was instrumental—they provided insight into what their customers value most: simplicity, reliability, and a clear environmental benefit. They emphasized the need for a design that would stay true to the brand’s commitment to quality and ease of use. With their guidance, we ensured that Papersnap would not only be recyclable but also user-friendly, even for someone on the go. Mars Australia’s focus on real consumer needs helped us develop a pack that balances functionality with sustainability in a way we couldn’t have achieved alone.
Q: From a technical standpoint, what makes this new packaging unique in terms of its recyclability and reduced plastic content? Could you explain the materials and design choices that allow for kerbside recycling?
AT: The Papersnap design is unique because it’s mostly paper, with only minimal components to ensure the pack stays sealed and hygienic. The paper-based materials are reinforced enough to hold liquid, but flexible enough to allow a one-handed squeeze. The pack is designed to be easily recyclable with other paper products, allowing it to go straight into the kerbside recycling bin after use. By combining these materials, we’ve created a pack that achieves the function of traditional single-serve sachets with a much smaller environmental footprint.
Q: With over a million units set for testing, what consumer feedback are you most interested in during this trial period, and how will that feedback influence potential changes before a wider rollout?
AT: We’re listening closely to consumers on several fronts: how easy it is to use, the recyclability, and their overall impression of the eco-friendly pack. We want to know if it feels as intuitive and sturdy as they’d expect. If consumers find it difficult to squeeze or recycle, we’ll refine the design. Their feedback will be crucial in adapting the pack for broader use. This is a learning process, and every piece of feedback brings us closer to the ideal single-serve solution.
Q: How do you envision this partnership with Mars Australia influencing other industry players? Do you anticipate more brands adopting paper-based solutions similar to this one?
AT: This partnership sets a powerful example in the packaging world. When a major player like Mars commits to sustainable innovation, it sends a message across the industry. We believe this collaboration will inspire others to consider paper-based alternatives seriously. Many brands are watching this trial closely, and we’re hopeful that it will spark interest and action toward similar solutions. A single sustainable pack is a small step, but in the right hands, it could drive a significant shift in how the industry views disposable packaging.
Q: If this trial succeeds, what are the next steps for Easysnap? Are there plans to expand this paper-based packaging technology to other markets or product categories globally?
AT: If this trial goes well, the possibilities are vast. Our first priority would be to expand this technology to other regions where Mars operates, and potentially beyond. Each market has unique needs, so adapting Papersnap for different consumers would be our next challenge. We’re also looking at other product categories that could benefit from a recyclable, paperbased single-serve pack. The ultimate goal is to make Papersnap a go-to choice for brands worldwide that want to balance convenience with a responsible footprint.
Q: In addition to tomato sauce, what other product categories do you envision Papersnap technology being used for, and how could it benefit those products?
AT: Papersnap has the potential to transform packaging in several categories—think condiments, cosmetics, and even certain healthcare products. Anywhere single-use, liquid packaging is in demand, Papersnap can bring both ease and sustainability. For cosmetics, for instance, it offers a hygienic, precise dose without waste. For healthcare, it could mean safe, singleuse packs for creams or lotions. Papersnap brings a versatile option to the table, and we’re excited to see how it could elevate the experience for different products.
Interview provided by Easysnap Technology for SPN www.easysnap.com
Dr. Ross Ward, Chief Commercial Officer at NIRI, looks at options
PFAS are now thought to be in the bloodstream of nearly every person across the globe (Ref1). The widespread contamination of drinking water and the health risks associated with PFAS are alarming and present a critical challenge for the food packaging industry.
Across the EU, a proposed ban on PFAS is expected to take effect in 2026 and, although the UK falls outside this scope, falling within our own UK REACH regime, pressure to regulate PFAS usage is growing with the second reading of the Poly and Perfluorinated Alkyl Substances (Guidance) Bill on 24th January. Consumer awareness is evidenced by the Royal Society of Chemistry’s forthcoming survey publication. According to initial analysis of the data, 77% of the UK population believe that “some, most or all PFAS present a significant risk to human health”, while “over three quarters (88%) say that the use of PFAS known to be toxic should be stopped immediately or subject to more effective controls.” (Ref2).
PFAS materials are widely used in food packaging due to their exceptional performance, offering resistance to oil, grease, and water, outstanding durability, non-stick properties, and the ability to withstand high temperatures without degrading. Finding a direct replacement for PFAS presents challenges, given their ubiquity and relatively low cost - especially for a sector as price-sensitive as food. Oil repellence is particularly problematic, given the low surface tension of oils. That said, for many products - including single use food packaging - PFAS may be unnecessary if the product is overperforming. Here, reviewing specifications can help reduce reliance on PFAS chemicals.
In addition to addressing over-specification, switching from 2D to 3D thinking - combining different layers and materials rather than seeking a direct replacement - offers interesting potential. Innovative nonwoven construction, strategic material selection, and surface functionalisation indicate promising ways forward and at NIRI we have applied these principles to develop next-generation PFAS-free products. In one instance, developing a single-use, durable product, we removed the PFAS from a woven product, meaning that its oil repellence dropped dramatically. We applied an alternative PFAS coating, coupled with laminating the woven fabric to a lightweight nonwoven. Both approaches showed improvement, but neither matched the repellence of the PFAS-treated fabric. We modified the structure of the component
fabrics, the coating application, and the laminate configuration. These refinements enabled us to create a PFAS-free composite with oil-repellent properties comparable to the original fabric. This approach highlights the potential, and the importance, of moving from 2D to 3D thinking rather than relying entirely on chemistry to address the PFAS challenge.
Public demand for regulation is growing and, for companies embracing the challenge, there is commercial potential. At NIRI, we believe that collaboration and pragmatism deliver the best results: the continued use of PFAS may not be necessary when performance is interrogated and over-specification addressed. Equally, a shift from 2D to 3D thinking can impact sustainability: re-evaluating a product’s design and considering how engineering a fibre or fabric system may contribute to performance and end-of-life management can present opportunities. Ultimately, such an approach - emphasising a circular approach to a product’s lifecycle and embracing corporate and social responsibility - can help companies capture greater market share where consumer pressure is a key driver for change.
This approach highlights the potential, and the importance, of moving from 2D to 3D thinking rather than relying entirely on chemistry to address the PFAS challenge.
Ref1: https://www.theguardian.com/environment/2025/jan/17/uk-failing-to-match-eu-in-fight-against-foreverchemicals-say-scientists
Ref2: https://www.rsc.org/news-events/opinions/2024/11-november/pfas-limits/
For more information, please visit: www.nonwovens-innovation.com
In today’s eco-conscious world, traditional plastic packaging is starting to feel like a relic of the past. Biobased packaging is stepping into the spotlight, offering solutions that don’t just serve their purpose but also tread lightly on the planet. So, what exactly is biobased packaging, and why should we care? Let’s dig in!
Biobased packaging is made from renewable materials like plants, algae, or even agricultural waste. Unlike conventional plastic, which is derived from fossil fuels, these innovative materials are more sustainable and often biodegradable. But here’s the cool part: these solutions aren’t just for small, boutique companies; big players are joining the game too.
Take TIPA, for example. This company is revolutionizing flexible packaging with compostable materials that mimic the properties of traditional plastic. Their products are perfect for food packaging, from fresh produce to snacks, and can break down in industrial composting facilities. Imagine tossing a package into your compost bin instead of the trash—it’s a small change that makes a big difference.
by Dominy Jones
Then there’s TerraMoulds, a brand making waves with its innovative molded fiber packaging. They’re crafting custom solutions for industries like electronics, cosmetics, and even healthcare. What’s impressive is their ability to replace traditional plastic inserts and trays with something sturdy, sustainable, and, yes, completely biodegradable.
For paper-based packaging, EBB Board is pushing the boundaries. Their durable, recyclable boards are perfect for creating cartons and boxes that stand up to shipping challenges while keeping their eco-credentials intact. They’re proving that strength and sustainability can go hand in hand.
Let’s not forget Ranpak, a pioneer in paper-based protective packaging. Their paper cushioning solutions are ideal for protecting fragile items during shipping, reducing the need for bubble wrap and foam. It’s the kind of innovation that’s practical, scalable, and environmentally friendly. Ranpak’s GrasiKraft™ paper blends natural grass fibers with fibers from recycled paper to create a uniquely sustainable material for packaging.
Lastly, Bpacks is turning heads with its plant-based alternatives to plastic films. Their products not only reduce the carbon footprint of packaging but also meet strict performance standards, making them a viable option for industries ranging from retail to agriculture.
The shift toward biobased packaging is about more than just the environment; it’s about creating a smarter, circular economy. Companies like these are proving that sustainable doesn’t mean sacrificing quality or convenience. So, next time you unwrap something, take a moment to wonder: could this package be doing more for the planet? Chances are, with biobased packaging, the answer is a resounding “yes!”
But here’s the cool part: these solutions aren’t just for small, boutique companies; big players are joining the game too.
an Interview with Ashlee Jahnke, Director of Research and Development at Teysha Technologies
“Every scene you get to, you’ve got to actively assess what’s going on and make decisions in the moment. That’s exactly what it’s like working in the lab doing R&D day-to-day. You changed one small thing that you didn’t really expect to have an effect, and now everything’s gone awry and you’re troubleshooting in the moment to get things back on track.”
From developing plastic substitutes as her day job, to her role as an on-call volunteer at the College Station Fire Department, Ashlee dedicates her life to protecting the planet and community. Let’s see what she had to say!
Q: How ‘sustainability-aware’ would you say your company is and what recent measures have you taken to improve your overall contribution to the circular economy?
AJ: Teysha Technologies is deeply committed to sustainability, with our entire business model centred on developing innovative solutions to replace traditional plastics, taking into account the entire supply chain. Our flagship platform, AggiePol, produces degradable bioplastics made from waste feedstocks, offering versatile applications across a wide range of materials. Recent research on black soldier flies, as noted below, demonstrates how we are continually working to make our solution circular and reliant on fewer resources.
Q: In your opinion what have been the most significant developments in terms of recycling and bio-based packaging?
AJ: Research on developing degradable bioplastics from black soldier flies represents a significant breakthrough in the field of alternative materials. At Texas A&M University, our CTO Dr Karen Wooley is investigating the potential of adult black soldier flies as a sustainable raw material for bioplastic production. While the larvae of these insects are widely used as animal feed, their adult carcasses are often discarded in large quantities by farmers. Dr Wooley found that chitin can be effectively extracted from these carcasses, serving as a valuable resource for producing biodegradable plastics. This innovative approach not only makes use of an underutilised waste stream but also promotes circularity, as the larvae can consume the bioplastics, creating a closed-loop waste management system.
Q: What do you consider to be the most promising market opportunities for your company at this time?
Teysha sees substantial potential in the cosmetics industry where there is a growing focus on sustainability to protect both the planet and human health. Our bioplastics can replace petrochemical plastics used by the cosmetics industry, meeting both performance requirements and naturally biodegrading
within 30 days. Alongside replacing cosmetics packaging, AggiePol can be used in products such as eyelash glue, fillers, shampoo, face foundations and photo protection.
Q: What are the key drivers for change in your industry sector and how much is the on-going pressure for greater sustainability and recycling affecting your productivity?
AJ: Key drivers of change in the industry include government regulations that restrict single-use plastics and the growing consumer demand for plastic-free materials. With the upcoming UN Global Plastics Treaty just a month away, we anticipate a significant shift in international regulatory measures surrounding plastic production, further accelerating the transition towards bioplastics. In fact, BCC Research predicts that the market for sustainable plastics will grow by 7% from 2024 to 2029.
In response to this increasing demand for AggiePol, we have recently launched a partnership with High Force Research, a laboratory based in the North-East of England, to produce prototypes at kilogram scale, which we are sending to potential partners for evaluation.
beyond, while ensuring they break down naturally at the end of their lifecycle.
Key to AggiePol’s sustainability credentials is its foundation in circular economy principles. The platform utilises natural polymers, such as those derived from agricultural byproducts, to create materials that not only reduce reliance on petrochemicals but also minimise environmental impact. AggiePol’s bioplastics are engineered to degrade in a range of conditions, from industrial composting to marine environments, within a short timeframe.
Q: Are you planning the launch of any new products in the foreseeable future that you can tell us about?
Q: Can you describe your product portfolio and its sustainability credentials?
AJ: Teysha Technologies’ product portfolio is centred around our innovative platform, AggiePol, which develops highly customisable and fully biodegradable bioplastics derived from renewable and waste feedstocks. Unlike traditional plastics, AggiePol materials are designed to meet the specific performance requirements of various industries, including packaging, cosmetics, agriculture, and
AJ: We are currently in conversation with multinationals in the cosmetic business where we see an evergrowing demand for sustainable products. Interview provided to SPN by
“Every scene you get to, you’ve got to actively assess what’s going on and make decisions in the moment.”
The call for environmental responsibility now echoes louder than ever, and the packaging industry is listening. SPN hears from GPI!
Consumers are increasingly aware of the environmental impact of their choices, and regulatory shifts are reshaping the global landscape to encourage companies to reevaluate their approach to packaging design and production.
Design for Environment (DfE) is a comprehensive approach to reducing the overall environmental impact of packaging throughout its life cycle. By integrating DfE into the design process, packaging solutions can be delivered that are more convenient, more functional, and more circular than traditional alternatives. At the core of DfE is the understanding that up to 80 percent or more of a product’s environmental impact and its end-of-life options are determined by decisions made during its design phase. By adopting DfE principles, packaging can be optimized for circularity, considering factors such as material selection, resource efficiency, recyclability, and end-of-life scenarios. In addition, Design for Recycling (DfR) is taking an ever more central role in ensuring packaging is designed for recycling in practice.
The term “sustainable packaging” encompasses more than just recyclability, compostability, or low carbon footprint. It can mean utilising renewable or recycled materials, or material reduction. There is a risk of overemphasizing a single metric, such as carbon footprint when assessing packaging sustainability. Other factors like resource scarcity and plastic pollution also play a crucial role in shaping perceptions of circular packaging.
There is no one-size-fits-all answer that addresses every factor in every application. This means optimising packaging for sustainability often requires careful consideration based on a structured, data-driven approach. This is the core principle of the DfE process.
DfE is a continuous improvement journey that requires measurement of performance and progress. Generating the facts and proof points about a package’s circularity performance:
• Enables strengthening of the package’s value proposition.
• Provides evidence of the package’s environmental impact and highlights opportunities for further improvements.
• Provides data to demonstrate regulatory compliance.
• Helps to answer a customer’s questions.
Assessing the circularity of paperboard packaging requires consideration of its entire life cycle, from raw material sourcing through to end-of-life. It also considers its ability to replace virgin materials in several subsequent life cycles, further supporting the circular economy.
There are several methodologies that may be used to measure sustainability performance. A life cycle analysis (LCA) is one such framework. LCAs can be carried out in several ways, for example, cradle-to-gate, cradle-to-grave, or cradle-to-cradle, but they all aim to empower informed decision-making and identify opportunities for improvement. It analyses many environmental indicators, in addition to the carbon footprint, and can include energy and water use and acidification among others, and supports identifying trade-offs to help determine the most suitable pack design on a case-by-case basis.
The Material Circularity Indicator (MCI) is another valuable methodology. Circular design involves using regenerative, or sustainably sourced renewable or recycled materials from the outset. It also assesses recycling rate and efficiency, taking into account how effectively materials can be recycled and reused in multiple loops. The MCI assigns a score between 0.1 and 1, indicating the degree of circularity. Scores closer to 1 represent highly circular packaging, such as those made from recycled or renewable materials or designed
for reusability, while lower scores suggest a more linear approach with materials sourced from nonrenewable resources or with limited recycling potential. Paperboard packaging generally has an MCI in the range of 0.8, compared to plastic packaging, which is often between 0.2 and 0.5 (limited by lower recycling rates and a reliance on mostly virgin fossil resources).
There are many definitions of recyclability. Standard paperboard packaging generally meets even the most stringent definitions, although some challenges exist in applications where coatings or laminates have been applied. Therefore, designing for recyclability involves strategically selecting materials that are compatible with the recycling infrastructure in the target region. In regions where collection and recycling infrastructure is lacking, or in cases where materials are contaminated or otherwise unsuitable for recycling, composting is a viable alternative approach that is also part of the circular economy. In order to claim compostability, end products must be tested by a recognised body to certify that they are compostable in an industrial composting plant following the EN 13432 standard, or in a home composter or compost heap.
As the sustainability landscape evolves, so too must the packaging industry’s approach to design. The decisions we make today profoundly impact the world of tomorrow. That’s why embracing DfE as a guiding philosophy for minimising the environmental footprint of packaging while maximising consumer value is so important.
For more information, visit www.www.graphicpkg.com
Luxury packaging is the use of high-end materials and sophisticated design elements to create an upscale experience for the consumer. It plays a vital role in branding, marketing and customer perception, especially in premium or luxury sectors. Emily Gambrill has a look into how the luxury packaging industry is becoming increasingly more sustainable.
We are finding more and more that the luxury packaging industry is adopting these sustainable practices due not only to consumer demand, but to pressure from regulators in pushing brands to be more environmentally responsible. As we all know, the luxury brands have traditionally prioritised aesthetic appeal and premium quality, however, businesses are recognising that becoming eco-friendly is a pivotal part of the luxury packaging future.
Many luxury brands, such as Louis Vuitton, Tiffany & Co and Patagonia, are turning to recycled paper and cardboard for their packaging. The packaging made from these recycled materials is not only reducing the need for virgin materials and helping the overall environmental impact, but also these businesses are ensuring that these materials are sourced responsibly. This is one of many key points which defines the term ‘Luxury’. We are also seeing the likes of Chanel, The Body Shop and Jo Malone London using biodegradable alternatives such as glass, aluminium or bioplastics made from renewable sources. This reinforces the point made earlier regarding the regulatory pressures of becoming more sustainable.
The luxury market has seen a considerable shift in recent years, with 22% of consumers having boycotted a brand or product for its poor ethical or sustainability values. No longer is luxury just about exclusivity and aesthetic; brand owners now must also consider their impact on the planet. As a result, packaging, traditionally seen as a crucial element of the experience of luxury products, has become a key area for innovation and change.
Today’s buyers expect the brands they support to share their values, with luxury brand owners like Harrods already taking up charity pop-up schemes and Anya Hindmarch adopting recycled and recyclable materials in its products.
These value-based initiatives clearly go beyond packaging - they encompass everything from supply chain transparency to the environmental impact of production processes. Packaging, however, remains one of the most visible indicators of a brand’s commitment to sustainability. The adoption of sustainable packaging practices not only appeals to eco-conscious consumers but also strengthens a brand’s overall image.
Luxury brands are not just reacting to the demand for sustainability—they’re leading the charge. Many have set ambitious goals for reducing their environmental footprint, and packaging is a major component of these efforts. Brands are now exploring innovative materials, such as renewable paperboard and biodegradable plastics, to reduce their reliance on traditional, less eco-friendly options.
Sustainability in luxury packaging can be achieved through many avenues. Minimalistic designs, for
instance, are becoming increasingly popular, as brands seek to reduce the amount of material used without sacrificing the premium feel. One premium brand adopting this approach is Yves Rocher, who reduced carton used in its Elixir Botanique range by 40% with an innovative design which removed two sides of the packaging, removing the need for a PP film and making the product more visible to would-be buyers. Such new approaches allow brands to simultaneously meet sustainability values while giving customers the intended brand experience.
One thing is clear - material innovation is crucial in this transformational period. High-performance materials that are both lightweight and strong are enabling brands to reduce their carbon footprint while maintaining the aesthetic qualities that define luxury. These innovations include everything from compostable packaging to advanced fibre-based materials that can withstand the rigors of luxury product presentation.
One such fibre-based material is Ensocoat by Stora Enso, a leading material in luxury packaging, which has been at the forefront of sustainable innovation for 60 years. Known for its high strength and superior aesthetic qualities, Ensocoat is made from renewable virgin fibres and meets stringent sustainability standards.
Luxury groups like LVMH are already leveraging the benefits of Ensocoat to enhance their packaging. By choosing it for the packaging of its Givenchy Gentleman Society fragrance, LVMH ensured that every aspect of the product, in terms of appearance, stiffness and haptic quality, would meet the highest standards.
Looking ahead, luxury packaging will continue to evolve as sustainability becomes an even greater priority. Brand owners will need to explore packaging materials that minimize environmental impact while offering a first-class consumer experience.
And, as consumer expectations continue to evolve, luxury brand owners that prioritize sustainable packaging will not only maintain their competitive edge but also build stronger, more loyal relationships with their customers. By leading the charge toward sustainability, these brands will define the future of luxury packaging—one that is both luxurious and environmentally responsible. For more information, please visit https://www. storaenso.com/en/
Who couldn’t use a beauty boost now and then? Italian brand Collistar’s new LIFT HD+ Smoothing Lifting Concealer is designed to do just that, removing signs of tiredness and restoring radiance. Boasting 95% ingredients of natural origin, the product is housed in a monomaterial packaging solution from international beauty packaging manufacturer and provider Quadpack that enhances the user experience. The Gala dip-in pack features an attractive thick-wall bottle and is combined with the Essential applicator for super soft and easy application. The pack is entirely made of polyethylene terephthalate (PET), meeting the brand’s criteria for the exclusive use of recyclable materials.
Matilde Rossi Scota, Head of Sustainable Development at Collistar, explained: “Among our main sustainable development objectives are those linked to packaging and eco-design. Specifically, we are committed to releasing only refillable or recyclable packaging by 2025. This means reducing the complexity and quantity of materials by favouring monomaterial choices to ensure that our packaging, once correctly disposed of by the consumer, can be recovered and recycled through standard recycling technologies. By choosing the monomaterial Gala bottle, Lift HD+ Corrector has been revisited in a modern and eco-conceived way that is aligned with our objectives.”
Developed by Quadpack, the packaging solution is the perfect blend of luxury aesthetics, high performance and monomaterial design. Gala’s beautifully crafted 4.5ml bottle exudes prestige with its substantial size impression and clean silhouette. Having tried out the choice of matching applicators, Collistar selected The Essential as the right tool to deliver the formula. Its round-tipped spatula has dual reservoirs on opposite
sides to load the right amount of product. The flexible wand and soft tip make application gentle, easy and entirely pleasurable.
Gala neatly adapts to suit Collistar’s premium brand identity. Quadpack ensured the decoration met the brand’s exacting requirements. A black matt varnish is expertly applied to the cap, with the logo discretely hot stamped on the top. The bottle is left transparent, keeping the formula within view, with the lettering silk screened in black along the side. The overall look is one of minimalist elegance.
Collistar, a long-time client of Quadpack, was delighted with the result. For the next iteration, the brand is considering the use of post-consumer recycled (PCR) PET. Quadpack’s life-cycle assessments show that a switch to a full PCR version would improve the pack’s circularity index by 60%, with a 25% reduction in the brand’s Scope 3 carbon footprint. For further details, please visit www.quadpack.com
The luxury packaging industry is undergoing a major shift as brands embrace sustainable practices in response to consumer demand and regulatory pressures. Once focused solely on aesthetics and exclusivity, luxury brands are now prioritizing ecofriendly materials, waste reduction, and innovative packaging designs that align with sustainability values. By incorporating recycled and biodegradable materials, adopting minimalist designs, and reducing carbon footprints, these brands demonstrate that luxury and sustainability can coexist. This commitment not only meets the expectations of eco-conscious consumers but also strengthens brand reputations, enhances competitiveness, and fosters long-term customer loyalty in an increasingly sustainability-driven market.
by James Coldman, Account Director at Think B2B Marketing
At a time when environmental regulations are tightening across all areas of retail, you might expect luxury packaging to be feeling the squeeze. After all, premium finishes and sustainability aren’t natural bedfellows… or are they?
The reality is quite different. Despite mounting pressures from initiatives like the EU Green Claims Directive, the UK Green Claims Code and the fastapproaching Extended Producer Responsibility (EPR), the luxury packaging sector continues to thrive. Projections from market research firm Skyquest suggest a remarkable trajectory, with the global luxury packaging market expected to grow from $11.05 billion in 2024 to $16.57 billion by 2032, at a robust 5.2% compound annual growth rate. Far from becoming a casualty of environmental consciousness, luxury and premium packaging is experiencing somewhat a renaissance.
This resilience isn’t about defying sustainability trends – it’s about embracing them. Premium packaging is uniquely positioned to pioneer sustainable innovations, precisely because its higher margins create room for investment in new materials and processes. In short, it’s the perfect medium for experimentation. The ‘lipstick effect’, where consumers maintain or increase spending on small luxuries during economic downturns, remains as relevant as ever. But today’s luxury consumers want
more than just indulgence; they want their purchasing decisions to reflect their values.
What’s particularly fascinating is how consumer behaviour continues to evolve. Research shows that 20% of luxury sector consumers – the super-wealthy – account for 70% of sales, creating a naturally recession-resistant market. However, we also seeing a broader shift in purchasing patterns across all consumer segments. People are increasingly choosing fewer, better-quality items over high-volume, low-cost alternatives. This ‘buy less, buy better’ mentality aligns perfectly with luxury packaging’s emphasis on quality and durability.
What we’re seeing is a fascinating convergence of luxury and sustainability credentials. Premium brands are weaving compelling environmental narratives into their high-end positioning, recognising that sustainability has shaken the hippy image, and has become a marker of sophistication. When executed well, sustainable luxury packaging doesn’t just meet regulatory requirements – it enhances the premium experience.
Take the spirits sector as a prime example. We’re seeing remarkable innovations in sustainable premium packaging, and some rather exciting creativity. Brands are experimenting with recycled glass that maintains perfect clarity, developing plastic-free closures that enhance the tactile experience, and creating packaging that’s both biodegradable and beautifully crafted. The message is loud and clear - These aren’t compromises, they’re improvements that add to the product’s luxury credentials.
The key lies in understanding that luxury is about more than just materials – it’s about innovation, craftsmanship, and attention to detail. When brands embrace this broader definition, sustainability becomes an opportunity rather than a constraint. We’re seeing
this play out in everything from mushroom-based packaging materials to advanced paper technologies that deliver premium finishes without compromising recyclability.
Of course, brand loyalty also plays a crucial role. The exclusivity and premium nature of luxury goods naturally strengthens consumer loyalty, and packaging plays a vital part in this relationship. The unboxing experience, the tactile qualities of the packaging, and even its potential collectability when we consider limited runs and special editions, all contribute to creating lasting connections with consumers. In an era of economic uncertainty, this brand loyalty becomes the single most valuable asset a company can possess.
This shift is particularly evident in how luxury brands communicate their sustainability credentials. Driven by changing legislation, vague claims about being ‘eco-friendly’ are gone. The age of greenwashing is gone (well, mostly), and instead, we’re seeing precise, data-driven statements about material sourcing, carbon footprint, and end-of-life recyclability. This transparency, far from diminishing the luxury appeal, enhances it by demonstrating the thought and care that goes into every aspect of the packaging.
We see evidence of this evolution constantly as a specialist B2B marketing partner to packaging brands. The most successful luxury packaging providers aren’t just meeting sustainability requirements – they’re exceeding them, turning environmental responsibility into a foundational cornerstone of their premium positioning. The future of luxury packaging lies not in choosing between sustainability and premium quality, but in delivering both.
To find out more please visit: www.thinkb2bmarketing.com
“This ‘buy less, buy better’ mentality aligns perfectly with luxury packaging’s emphasis on quality and durability.”
Authored by Josephine Coombe, Chief Commercial Officer at Nulogy
In a time when consumers desire uniqueness, brands are refining their offerings through premiumisation. This ability to customise luxury products has become a key competitive edge in the high-end market.
To seize this competitive edge, brands are turning to external manufacturing and contract packing specialists to bring specialised products to market quickly. These partners act as strategic innovation arms, offering specialised capabilities that go beyond in-house manufacturing. Thus, this growing interdependence between brands and third-party providers highlights the critical need for supplier collaboration and the role of digital transformation in effectively synchronising supply chain activities.
For contract packers to excel in this interconnected landscape, systems that allow them to share data easily with brand customers are a valuable advantage. Designed specifically for their workflows, contract packing software delivers real-time visibility and control over production, inventory, and labour, shedding light on the once opaque operations of a contract packer’s shop floor - and allows those co-packers to provide brands with more up to date reporting on order progress and quality.
As luxury brands turn to late-stage customisation or specialised finishing work, co-packing partners are leveraging tools like Nulogy’s Shop Floor solution to optimise estimating, materials planning, and
production processes. Whether it’s meeting the demand for specific retail formats, localised or seasonal needs, or unique promotional displays, the Nulogy Shop Floor solution offers automated tools that enhance efficiency and throughput, in place of outdated manual workflows.
Through features like real-time production monitoring and intuitive scheduling tools, Nulogy enables copackers to track line performance, resolve unexpected downtime and compare expected versus actual costs, all within a digitalised environment. This level of control ensures a responsive and agile operation that meets luxury brand needs.
Additionally, luxury brands seek partners who adopt a ‘sustainability-first’ approach, and Nulogy facilitates this by providing efficient stock management, waste reduction and accurate inventory tracking, helping to minimise environmental impact while making your shop floor more flexible.
The Nulogy Shop Floor solution provides unparalleled transparency across job costing, scheduling, production workflows and quality control. Using real-time data capture, contract packers can easily identify and resolve bottlenecks, reducing costs and helping to show partners performance metrics to be proud of.
Integrating seamlessly with existing WMS and ERP systems, Nulogy eliminates inefficiencies and empowers co-packers to share critical production updates with clients. This enhanced visibility translates into stronger relationships with partners, who value the traceability and accuracy that Nulogy enables.
With improved quality control and cost efficiencies, co-packers using Nulogy position themselves as indispensable partners for luxury brands navigating complex production needs.
“Whether it’s meeting the demand for specific retail formats, localised or seasonal needs, or unique promotional displays, the Nulogy Shop Floor solution offers automated tools that enhance efficiency and throughput, in place of outdated manual workflows.”
In the luxury goods sector, where innovation, speed and quality are paramount, Nulogy’s Shop Floor solution is helping contract packers redefine their role as strategic partners. The platform enables co-packers to meet the high standards and expectations of luxury brands by ensuring excellent collaboration and an optimised operation. By adopting Nulogy, co-packers can streamline their operations, enhance sustainability efforts and deliver the precision required for premiumised product offerings. Together, brand manufacturers, co-packers, contract manufacturers and value-added third-party logistics providers using Nulogy are setting new standards for efficiency and quality in the luxury marketplace.
To discover how Nulogy’s Shop Floor solution can transform your operations, visit: https://nulogy.com/solutions/shop-floor/
Glass is a popular and sustainable option for packaging products, especially in the food and beverage industry, cosmetics, pharmaceuticals and household goods. We have seen how glass is used in the luxury packaging feature with the likes of Chanel and Jo Malone London adopting this style of packaging to assist with sustainability efforts. Emily Gambrill at SPN investigates more.
Glass is 100% recyclable, and it can be recycled endlessly without losing quality or purity, unlike paper or plastic packaging. This makes it one of the most environmentally friendly packaging materials. Recycled glass also requires less energy to process than new glass, which contributes to reducing its carbon footprint and, unlike plastic, glass doesn’t release harmful chemicals when disposed of.
However, it doesn’t come as a surprise that glass is heavier than plastic, which therefore increases transportation costs and adds to a higher carbon footprint during distribution. In addition to this, the weight of the glass may require more fuel for shipping, which leads to additional logistical costs. That being said, companies understand that they can reduce the carbon footprint in other areas and save on their costs by moving that cost to the consumer.
A major reason that the brands use glass for their packaging is that it doesn’t interact with the contents, ensuring that flavours, aromas and ingredients remain unaffected by the materials. As we know, this is particularly important for food, beverages and pharmaceuticals. Along with protecting the product on the inside of the glass packaging, it also protects products from external elements - air, moisture and UV light - which all aid to extending shelf life and maintaining high quality.
On the other hand, glass is prone to breaking, cracking or shattering upon impact making it a very fragile material. Ultimately, this can lead to product loss, safety hazards and higher costs for manufacturers and consumers in terms of handling, transportation and replacement. Contributing to the high costs, manufacturing the glass packaging can be more expensive than other materials such as plastic or aluminium. This is caused by the price of raw materials,
energy for production and moulding processes being high.
The Glass Packaging Institute (GPI), the trade association representing America’s glass packaging manufacturers, celebrates the Alcohol and Tobacco Tax and Trade Bureau (TTB)’s decision to approve the use of glass containers for spirits-based products across all approved sizes, including the popular 355ml (12-ounce) size. Effective January 10th, this regulatory milestone reflects a significant step forward for consumer choice, industry innovation, and fair competition in the beverage alcohol marketplace.
“This decision marks a pivotal moment for consumers, the glass packaging industry and the broader spirits market,” said Scott DeFife, President of GPI. “The TTB’s decision to modernize older regulations that had previously limited packaging options for certain spirits-based products, acknowledges the importance of innovation, consumer choice, and environmental sustainability. It ensures a level playing field for all packaging materials. This ruling will allow domestic glass manufacturers to serve this growing market.”
Historically, the 355ml size for spirits-based products was restricted to metal or aluminium containers. GPI and its member companies had long advocated for elimination of this restriction, which hindered glass manufacturers’ ability to compete and limited brands’ packaging options. Glass containers, renowned for their durability, recyclability, and premium aesthetic, may now offer spirits producers a core packaging size option that aligns with consumer preferences and environmental goals, as well as allowing them to distinguish their products on the shelf.
The demand for spirits-based ready-to-drink (RTD) cocktails has surged in recent years, with sales increasing by 226% between 2016 and 2021. The TTB’s updated standards of fill (SOF) will enable producers to better meet this growing demand by offering their products in glass containers, a material that not only distinguishes brands but also contributes to reducing consumer confusion between alcoholic and non-alcoholic beverages.
GPI also commends the TTB for recognizing the need for packaging flexibility across other fill sizes, including 187ml and 250ml, ensuring that glass containers can serve the needs of spirits producers at all future approved capacities. “We applaud the TTB and the Treasury Department for fostering a competitive marketplace that supports innovation and sustainability,” added DeFife. “There was widespread bipartisan support for this decision, and we appreciate that the agency took the time to investigate these issues and remove the restrictions for spirits-based products to benefit from the unique qualities of glass packaging.”
GPI extends its gratitude to the TTB and the Department of the Treasury for considering the voices of manufacturers, brands, and consumers in making this forward-thinking decision. For further details, please visit www.gpi.org
Ardagh Glass Packaging-Europe (AGP-Europe), an operating business of Ardagh Group, has worked with Hernö Gin to produce their new lightweighted 500ml glass bottle.
The new Hernö Gin bottle, and the brand’s first bespoke bottle, has launched with an upgraded graphic profile, and is produced and decorated at AGP-Europe’s Limmared facility in Sweden. The new bottle design features the Hernö copper still, with the wording ‘Hernö Gin Distillery Home of Swedish Gin’ embossed on the shoulder of the bottle.
The new bottle weighs 480g: a reduction of 100g on the previous bottle design, with a significantly increased recycled cullet content, which together have reduced carbon emissions in each bottle by 31%* currently. Emma Edfors, CEO of Hernö Gin comments on the new bottle design: “Following in-depth design and development work, we are proud to present a visual upgrade to the Hernö bottle that is also a major sustainability investment.
We are so proud of our new bottle. For us, glass is the obvious choice. By moving production to Ardagh in Sweden, we are minimising our transport, and thereby significantly lowering our climate footprint. We think this is an important and sustainable choice.”
Magnus Ridefjord, Sales Manager, AGP-Sweden, added: “The new bottles have been produced on the multiproduction line at AGP-Limmared in Sweden, which offers the flexibility of producing different bottle shapes and sizes together. The technology developed by our sister company, Heye International, is ideal for customers that want to produce specialist bottles for the premium drinks sector.”
The first of the new bottle designs to be launched, are the bestsellers: Hernö Dry Gin, Hernö Old Tom Gin and Hernö Botanical Gin. More details can be found at www.ardaghgroup.com/ glass/europe/our-markets/
The KHS Group is expanding its expertise in the handling of PET and glass bottles by acquiring the majority share in Tyrolon-Schulnig GmbH. Tyrolon’s know-how is already being put to successful use on KHS lines, with established equipment such as conveying stars and neck clamp systems now to be jointly further developed.
Whether for a new line or as a retrofit package for existing machinery, bottle conveying technology by Tyrolon is among the world’s best for efficiency, flexibility and occupational safety. With immediate effect, this expertise is now to be amalgamated into the portfolio marketed by holistic systems provider KHS.
“This holding binds two companies closer together who already worked extremely successfully together in the past,” says Martin Resch, managing director of the KHS Group. “It’s therefore not only good strategy to further develop this knowledge with the focus on the highperformance range; first and foremost, it also gives our customers significant added value, with systems and solutions now available from a single source.”
Family business Tyrolon-Schulnig GmbH, founded in 1981, is known for the development and production of two systems. One is the tyrolon Star® that enables gentle, efficient and versatile conveying of bottles and other containers of various shape and size; the other is the universal tyrolon® neck clamp system that is especially low maintenance, of high quality and convincing with its long service life in direct market comparison.
“KHS’ reliable machine and system solutions harmonize perfectly with our products. I’m convinced that we’ll further optimize container handling through our intensified partnership and that our clients will profit from even more effective and sustainable production,” says Ludwig Schulnig, CEO and founder of TyrolonSchulnig GmbH.
The future Tyrolon GmbH will not only supply KHS with its portfolio; it will service the entire market. The universal system will thus continue to be available to all.
Both companies emphasize their loyalty to their respective locations and particular responsibility towards the Tyrolon workforce at the Hochfilzen headquarters in Austria. KHS’ worldwide organization will also give Tyrolon considerable opportunities for growth.
For more details on this article, please visit www.khs. com/en/company/media
“The future Tyrolon GmbH will not only supply KHS with its portfolio; it will service the entire market.”
This highlights the benefits and challenges of using glass packaging, especially in industries like food and beverages, cosmetics, pharmaceuticals, and luxury goods. Glass is 100% recyclable, reducing environmental impact and energy use in processing, making it more sustainable than materials like plastic. However, its heavier weight increases transportation costs and carbon emissions, while its fragility adds to handling and replacement costs. Despite these drawbacks, glass is valued for its ability to preserve product quality by protecting contents from air, moisture, and light, and its premium aesthetic makes it a popular choice among luxury brands like Chanel and Jo Malone London. Overall, glass offers significant sustainability and product protection benefits, though it comes with higher costs and fragility concerns.
How would you describe your company’s current approach to sustainability, and what recent actions have you taken to strengthen your role in the circular economy?
Sustainability is a given at Monkey 47. It reflects our deep connection to the Black Forest, which is known for its pristine landscapes and biodiversity. By choosing materials that are renewable, biodegradable and responsibly sourced, we ensure that our packaging aligns with our values of protecting the planet. The evolution with our new Sloe Gin bottle is part of a broader commitment to sustainability that goes beyond short-term trends, helping us contribute to a more sustainable future for generations to come.
What key sustainability milestones has your company achieved in the past few years? How have these millstones shaped your current practice?
Our key sustainability milestones have shaped our current practices by embedding energy efficiency into our core operations, strengthening our collaborations (both local and globally) for greater sustainability, and committing to sustainable local sourcing, all of which contribute to reducing our environmental impact. For example, we’ve significantly reduced our energy consumption by upgrading equipment and implementing energy-saving technologies, leading to a lower carbon footprint and lower operational costs. And by sourcing products closer to our home, we’ve reduced transportation-related emissions and supported local economies.
What materials are incorporated into the labels of the new bottle, and how do these materials contribute to sustainability?
The old label was made with FSC-certified paper, which
ensured it was sourced responsibly from well-managed forests. It was cream-coloured and uncoated with a matte surface a felt like texture, so it had a rougher feel. The new label has a smoother feel but improves sustainability by reducing the need for new raw materials and reducing waste. It incorporates more recycled materials (40 per cent post-consumer recycled fibre) and uses waste from lemon production, which would otherwise be discarded (15 per cent lemon leftovers by-product). This means we use 45 per cent virgin wood pulp rather than 100 per cent, reducing the label’s environmental impact further.
How does the use of citrus fruit leftovers and recycled fibres align with the brand’s environmental goals?
Using citrus fruit leftovers and recycled fibres reinforces our long-standing commitment to minimising waste and maximising the use of available resources. In addition to our labels, we only use FSC-certified paper for packaging, ensuring that the paper comes from responsibly managed forests that meet the highest environmental and social standards.
In what way does the cork used in Monkey 47 Sloe Gin bottles differ from traditional corks regarding carbon absorption?
The cork used in Monkey 47 Sloe Gin bottles is the same as traditional corks – they are naturally harvested and CO2-absorbent. Using 100% natural cork supports environmental sustainability by contributing to carbon retention during its lifecycle. It is carbon-negative as it takes several years for a cork tree’s bark to mature, during which time it absorbs CO2 and releases oxygen.
Why is it important for companies like Monkey 47 to prioritise eco-friendly packaging solutions?
We aim to create products that not only meet the highest quality standards but also reflect our dedication to preserving natural resources and minimising waste. By choosing materials that are renewable, biodegradable and responsibly sourced, we ensure that our packaging aligns with our values of protecting the planet. This evolution is part of a broader commitment to sustainability that goes beyond short-term trends, helping us contribute to a more sustainable future for generations to come.
Can you explain the significance of using 95% post-consumer recycled glass in the manufacturing of Monkey 47 Sloe Gin bottles?
We’ve embarked on this initiative to evolve our packaging because we believe that sustainability is a responsibility we all share. As a brand, we are committed to reducing our environmental impact, and packaging plays a significant role in that elort. Our Sloe Gin bottles are made of 95% recycled glass (all of it post-consumer-recycled). We also reduce waste during glass production because the rejection rate is lower, and more optical deviations are accepted.
How does the total recycled content of the new bottle compare to that of the previous version?
“Sustainability is a given at Monkey 47. It reflects our deep connection to the Black Forest, which is known for its pristine landscapes and biodiversity. By choosing renewable materials that are responsibly sourced, we ensure that our packaging aligns with our values of protecting the planet. The evolution with this new bottle is part of a broader commitment to sustainability that goes beyond short-term trends, helping us contribute to a more sustainable future for generations to come.”
The new bottle contains 95% recycled content (all of it postconsumer-recycled (PCR) – a significant increase from the previous version, which contained only 18% recycled material. This represents a major shift towards sustainability, as the new bottle is now made from substantially more recycled materials than its predecessor. This change indicates a substantial move towards reducing the environmental impact of the product by reusing materials that would otherwise end up as waste. The high PCR content also aligns with the principles of a circular economy, where products are designed to be reused and recycled, minimizing the need for virgin resources. Interview provided to SPN by Monkey47, www.monkey47.com
The pharmaceutical (pharma) and cosmetics packaging industry plays a crucial role in ensuring the safety, integrity and efficacy of products, while also complying with regulations. This can pose potential issues when it comes to producing sustainable packaging in both these industries, but we are constantly evolving practices and products to ensure that we can be as ecofriendly as possible.
Let’s start with pharma packaging. Pharma packaging is strictly regulated due to safety concerns. There are guidelines set by regulatory authorities which must be adhered to, and as we have noticed, the labels on this packaging must include specific information such as dosage, ingredients and warnings. However, this list is not extensive, and providing the packaging with durable labelling is important, as it helps to show the consumer the safety, integrity and efficacy that this industry strives for. It is known that consumers are slowly transitioning to purchasing pharma and cosmetics which adopt environmentally friendly packaging, but challenging factors can make this change complex. For example, pharma packaging often needs to keep products sterile and stable for long periods, which means that the material must be highly protective. Many sustainable packaging options do not offer the same level of protection as traditional packaging materials such as glass or certain plastics. Following on from this, many sustainable materials are still in development, which is great, however this does mean that they may not perform as well as traditional materials in terms of durability, safety or product protection.
We also need to look at cost implications. As a consumer, I want to ensure that I am purchasing products which have been not only sustainably sourced, but sustainably packaged too. However, businesses are experiencing that there are higher costs to doing this, and that cost is being passed onto the consumer. As I was saying, the demand for this will always continue to grow, but it is not yet at the scale needed to significantly reduce costs. Not only do we look at the costs that businesses incur, but at the cost of the centres who deal with the recycling of our items. Recycling our pharma packaging can be difficult, even if the packaging is sourced sustainably, because not all regions have the infrastructure needed to handle the specific materials.
z Materials
z Coating / Laminating
z Drying / Curing
z (Pre) Treatment
z Accessories
z Slitting / Rewinding
z Flexographic / Rotogravure Printing
z Finishing
z Factory Management / Waste Removal /Recycling
z Film Extrusion
z Retrofitting / Machine Upgrades
z Special Films
z (Semi) finished Products
z Control, Test & Measurement
z Services, Information & Communication
z Production Process Management
z Toll Coating / Converting / Slitting
z It is the only exhibition of its kind and the hotspot for tech trends, smart solutions and know-how.
z Live demonstration of the latest machines and converting solutions.
z Dialogue and exchange at the highest technical level, and the opportunity to build up an international network.
New in 2025: ICE Conference
Within the thriving global pharma industry, the Contract Development and Manufacturing Organisation (CDMO) sector continues its impressive trajectory, with market value projected to reach $235.5 billion by 2030 according to market intelligence firm Grand View Research.
This growth comes as pharmaceutical companies increasingly rely on CDMOs and CMOs to navigate complex development and manufacturing requirements while maintaining agility and costeffectiveness.
However, this expansion brings fresh challenges and today’s CDMOs face mounting pressure from multiple directions. Supply chain resilience, sustainability demands and increasing regulatory oversight are reshaping operational priorities. At the same time, the drive towards collaborative partnership models and rising demand for holistic services requires CDMOs to constantly expand their capabilities.
The rise of personalised medicine, increasing regulatory scrutiny, and demands for supply chain transparency are reshaping how CDMOs operate. These evolving needs, particularly personalised medicines, extend to packaging requirements, where specialist expertise has never been more valuable.
“Our experience working with CDMOs has shown that in today’s market they need more than just a supplier; they need a partner who understands their unique challenges,” says Walter Wurfel, VP Sales & Business Development at MM Pharma & Healthcare Packaging. “Whether it’s providing pre-serialisation services on our production lines to reduce complexity in theirs, or offering comprehensive supply chain solutions that streamline operations, we focus on delivering value far beyond the packaging itself. For instance, our involvement in early-stage developments can significantly improve efficiency during scale-up and commercial production.”
The collaboration between CDMOs and specialist packaging partners, like MM Pharma & Healthcare Packaging, represents far more than a traditional supplier relationship. It’s about optimising operations across the board - from reducing complexity in production lines and ensuring compliance, to supporting the evolution towards personalised medicine and smaller batch manufacturing. Through dedicated expertise and innovative solutions, specialist partners help CDMOs maintain efficient operations while meeting increasingly complex market demands.
The
collaboration between CDMOs
and specialist packaging partners, like MM Pharma & Healthcare Packaging, represents far more than a traditional supplier relationship.
As the CDMO sector continues to evolve, those organisations that build strong partnerships with specialist suppliers position themselves for sustained success. The right packaging partner brings not just materials and services, but also the expertise and innovation that helps CDMOs deliver more value to their pharmaceutical clients.
More information can be found at www.mm-packaging.com
Let’s go to cosmetics packaging. This packaging often focuses on visual appeal to attract consumers, and therefore the common materials for this are glass, plastic, metal and acrylic. These materials can be used for a range of different products such as premium skincare and fragrance to shampoos and ointments. It is important for cosmetics packaging to be functional as it must prevent contamination from external elements, maintaining product quality and preventing microbial growth. Unlike pharma packaging, cosmetics packaging has less hurdles to overcome when producing sustainable packaging. For example, even though they need to abide by regulations set out by the governing bodies, the requirements are less stringent than those of the pharma packaging. This is due to not facing the same safety concerns and they have more flexibility when it comes to packaging design and materials. Also, cosmetics products generally have a longer shelf life than pharma and therefore are not as sensitive to environmental factors
such as moisture, light and oxygen.
The cosmetics industry is generally more agile and open to innovation. This is because this industry does not have the same rigorous testing and long approval processes which pharma experience. Cosmetics can experiment with new materials and designs without the same level of regulatory barriers. The market for sustainable cosmetics packaging is increasing quickly, mainly because it is driven by consumer demand, which in turn incentivizes businesses to discover and apply the eco-friendly options faster that the pharma industry. Also, they have more room for creativity with packaging materials. The focus on sustainability in cosmetics is driving the innovation in carbonneutral packaging solutions, such as recycled plastics, refillable systems and biodegradable materials. All this can be done without compromising the overall packaging performance, which some consumers may see as an important aspect of the product.
As the leading European producer of coated and uncoated paperboards, Metsä Board’s product range covers lightweight folding boxboards, food service boards and white kraftliners. Its products are used for a wide range of consumer and luxury retail packaging.
PCD will be the ideal event to connect packaging developers, designers, and suppliers with Metsä Board as the perfect partner to help them shape
the future of their beauty, perfume, cosmetics and luxury goods.
Metsä Board will showcase its lightweight paperboards designed to require less material without compromising strength. Using fresh wood fibre from Northern forests also ensures the high quality of Metsä Board’s paperboards, making them ideal for quality printing, varnishing and conversion with luxurious finishes such as foiling or embossing.
At PCD, Metsä Board’s team will also explain how to reduce packaging’s carbon footprint. The two main factors affecting the carbon footprint of packaging is the energy type used in manufacture and the weight of the packaging. 90% of Metsä Board’s total energy consumption is already fossil free and the company’s target is to have fossil free production and products by the end of 2030. Metsä Board’s experts will be available to present third party verified carbon footprint calculations at the stand.
“It’s an excellent opportunity to discuss how Metsä Board can help customers reach their sustainability goals.”
The event will allow Metsä Board to explain how its 360 Services offer customers expertise beyond paperboard selection in topics such as packaging design and sustainability. Metsä Board can provide design fit-for-purpose packaging solutions to help customers reduce the use of plastic and improve package recyclability and material efficiency.
Christophe Baudry, Sales Director Brand Owners, Beautycare & Healthcare at Metsä Board, said: “We’re excited to be attending the PCD Event. It’s an excellent opportunity to discuss how Metsä Board can help customers reach their sustainability goals. We can give them real examples of how collaboration has made a difference, including the recently developed innovative, space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. Offering luxury appeal, the new lightweight packaging is 50% lighter than a traditional rigid box made of recycled fibres. It requires minimal storage capacity as it can be easily folded into a box, and once used, it can be recycled easily.”
More information can be found at www.metsagroup. com/metsaboard/
Both the pharmaceutical and cosmetics packaging industries are making significant strides toward sustainability, but the challenges they face are quite different. While the pharmaceutical packaging sector is bound by strict regulatory requirements focused on safety, product integrity, and long shelf life, these constraints make it more difficult to switch to ecofriendly alternatives. The need for materials that provide strong protection against contamination and degradation often prevents the widespread adoption of sustainable packaging solutions.
On the other hand, the cosmetics packaging industry benefits from greater flexibility in its regulatory requirements, which allows for more innovation and faster adoption of sustainable materials. Driven by consumer demand, the cosmetics industry is exploring packaging solutions such as recycled plastics, biodegradable materials, and refillable systems that align with environmental goals while maintaining product performance.
Red Bug represents Veolia in the global commercialization of recycled plastics under the PlastiLoop brand. SPN secures an exclusive interview with Jeffrey at Veolia, let’s read what he has to say!
Q: How does PlastiLoop ensure environmental impact is minimized throughout its recycling processes across its facilities in Asia?
JY: At PlastiLoop, we take a comprehensive approach to minimising environmental impact throughout our recycling operations. First, we carefully select the types of plastics to recycle based on achieving a closed-loop system, ensuring recycled plastics are turned back into the same applications—like food-grade packaging made from 100% foodgrade materials.
We also prioritise locally sourcing our feedstock from both formal and informal sectors near our facilities. This reduces transportation emissions while cleaning up domestic waste in local communities. Our recycled plastics have reduced carbon footprints by 70% to 95% compared to virgin plastics.
Additionally, we utilise Veolia’s GreenPath platform, which calculates environmental footprints and highlights the benefits of our recycling solutions. GreenPath allows us to continually analyse and improve emissions across our operations. Our approach focuses on minimising environmental impact and supporting a sustainable circular economy.
Q: Can you elaborate on the methods used by PlastiLoop to maintain high quality standards and regulatory compliance in the recycled polymers industry?
JY: We place a strong emphasis on maintaining the highest quality standards and stringent regulatory compliance across our recycled polymers operations.
PlastiLoop utilises a range of advanced mechanical and chemical recycling technologies tailored to specific plastic types and customer needs. Our mechanical facilities feature AI-powered robotic sorting and near-infrared spectroscopy. For more complex plastics, we employ innovative chemical recycling like pyrolysis. These technologies enable us to recycle a broader range of materials into higherquality recycled polymers.
Traceability and adherence to food contact regulations are paramount, especially for recycled plastics entering the food and beverage sector. Brand owners can have full confidence in the safety and traceability of our food-grade recycled plastics. We follow all existing regulations through tightly controlled feedstock selection and a commitment to comprehensive traceability from feedstock reception through initial production stages.
For food contact applications, we have dedicated production lines specifically for treating plastics suitable for this highly regulated market. This allows the materials to re-enter food and beverage channels while meeting the strictest safety requirements.
Our recycled polymer products meet or exceed various certifications and standards including FDA, EFSA,
EuCertPlast, Global Recycled Standard, RoHS, Recyclass, and Halal in certain regions. We work closely with the extensive Veolia network of regulatory experts to ensure compliance with waste management and plastics regulations worldwide.
Quality and compliance are embedded into every step of our process - from production controls to leveraging Veolia’s expertise, and cutting-edge recycling technologies. Maintaining the highest standards is critical to providing our customers with recycled polymers they can trust.
Q: What strategies does PlastiLoop use to support clients in their transition to circular, sustainable practices?
JY: As part of Veolia’s GreenUp strategy, PlastiLoop is accelerating sustainable plastic recycling across Asia to help our clients reduce their carbon footprints by up to 95% compared to virgin plastics. With 12 recycling facilities and an annual capacity of 250,000 tonnes across Asia, we prioritise locally sourcing feedstock from both the formal and informal sectors. This localised model reduces transportation emissions while fostering circularity within regional markets.
Our expertise spans the entire plastics value chainfrom collection and sorting to recycling and ecodesign. This end-to-end knowledge allows us to customise solutions tailored to each client’s unique needs across diverse industries, resins, and markets. We offer over 200 grades of high-quality circular polymers engineered to meet specific technical and commercial requirements.
Crucially, we support clients in integrating recycled content into their products to enhance sustainability and comply with evolving regulations. Our innovative recycling technologies like AI-powered robotic sorting maximise recycling rates and material quality, and digital tools like GreenPath to analyse emissions and environmental footprints. This data-driven approach identifies further opportunities for our clients to reduce impacts. PlastiLoop provides a comprehensive suite of plastics recycing. This unmatched offering enables us to be a strategic partner supporting brand owners in achieving their circular economy objectives across Asia.
Q: How does PlastiLoop’s extensive network of facilities contribute to achieving a lower carbon footprint in polymer recycling operations?
JY: PlastiLoop’s strategic network of 12 recycling facilities strategically located across major markets in Asia is a key enabler in reducing the carbon footprint of our plastics recycling operations. This extensive regional presence allows us to locally source from collection sectors near our plants. By prioritising local sourcing, we minimise the emissions associated with long-distance transportation of plastic waste. This localised approach reduces our Scope 3 emissions while simultaneously encouraging circular economy ecosystems within Asian communities.
Our facilities employ best-in-class recycling technologies like AI-powered robotic sorting, nearinfrared spectroscopy, and innovative chemical recycling processes like pyrolysis. These advanced solutions maximise recycling rates and material quality to produce high-grade circular polymers with low embodied carbon.
Q: What challenges does PlastiLoop face in scaling its recycling processes sustainably across multiple countries, and how does it overcome them?
JY: PlastiLoop has already established a strong position to partners with brand presence in Asia to help them adopt recycled plastics and meet their sustainability needs as the market transforms. As PlastiLoop expands its sustainable recycling operations across the global market, we face several key challenges that must be navigated carefully. Recycling infrastructure and regulations can vary significantly between countries. we must adapt to diverse waste management systems, policies, and compliance requirements. We overcome this by leveraging Veolia’s extensive global network and regulatory expertise to tailor our approach in each geography.
Transporting plastic waste and recycled materials over long distances is carbon-intensive. we therefore prioritises locally sourced feedstock near our strategically located recycling hubs. This localised model minimises Scope 3 emissions from transportation. Sustainable practices cannot be achieved without healthy market demand for recycled plastic products. PlastiLoop works closely with various brands to integrate recycled content, develop new applications, and meet evolving regulations driving the circular economy. Our wide range of tailored polymer grades meets diverse quality and performance.
Q: What role does technology play in enhancing PlastiLoop’s efficiency and environmental impact in polymer recycling?
JY: Technology is pivotal in enhancing PlastiLoop’s efficiency and environmental impact in polymer recycling. Thanks to our network of 37 plants worldwide, we have extensive experience with various equipment and technologies for plastic recycling. This allows us to choose the most advanced and suitable sorting technologies, such as ballistic separators, optical sensors, and artificial intelligence, to achieve the highest quality of recycled materials for our clients and partners.
In some cases, we have also implemented innovative chemical recycling processes that allow us to tackle hard-torecycle plastics, expanding the range of materials we can effectively process. Furthermore, our data-driven approach and digital monitoring systems optimise our recycling operations, reducing energy consumption and minimizing waste throughout the recycling process, thereby enhancing our overall environmental performance.
Q: In what ways does PlastiLoop collaborate with other stakeholders, like governments and industry partners, to improve sustainability and recycling infrastructure in Asia?
JY: With over 1,000 employees across 14 countries dedicated to operations, sales, administration, and support, our PlastiLoop community has an extensive regional presence to facilitate these vital partnerships. We actively engage with local and national governments to align our initiatives with regulatory frameworks and waste management policies. This dialogue ensures our recycling solutions comply with the environmental and societal standards of the local markets.PlastiLoop also maintains close relationships with industry partners along the entire plastics value chain - from waste collectors to brand owners and manufacturers. We consult with these partners to understand their needs, co-develop innovative recycling technologies, and create new circular business models. We also collaborate with scientific communities across Asia.
Veolia’s global network of scientists works alongside our regional teams to advance collection, sorting, recycling, formulation and digitalisation solutions tailored to local plastic waste streams. Our on-site laboratories conduct rigorous materials analysis to ensure we meet customer quality requirements. These collaborations allow us to cocreate impactful recycling infrastructure while supporting the region’s transition to a circular economy for plastics.
Interview provided to SPN by Veolia, www.veolia.co.uk
The cosmetics industry, renowned for its innovation and commitment to quality, is under increasing pressure to reduce its environmental impact. Reusable plastic packaging presents a powerful solution—minimising waste, cutting costs, and improving efficiency across supply chains.
Reusable plastic packaging plays a crucial role in the cosmetics industry, offering a sustainable and efficient solution for storing and transporting products. Intermediate Bulk Containers (IBCs) are ideal for handling liquids like creams and serums. These solutions not only meet strict hygiene requirements but also streamline handling and transport logistics.
Key benefits of reusable packaging include:
• Lower Costs and Waste: Switching from single-use packaging significantly reduces material waste and disposal costs. Advanced systems designed to minimise residue, such as a squeeze system used in combination with Tosca’s Superior Hybrid IBC, help maximise product recovery—an essential advantage for high-value cosmetics.
• Space Efficiency: Foldable reusable plastic packaging is designed to save valuable floor space, a crucial benefit for facilities with limited storage capacity. Foldable IBCs occupy minimal space when not in use, with a 7:1 folding ratio compared to rigid options.
• Hygiene: The use of liners minimises the need for extensive cleaning while reducing the risk of contamination, ensuring compliance with the rigorous hygiene standards required in cosmetics production.
• Versatility: They are suitable for various in-house processes and occasional use with co-packers handling retail packaging solutions.
Technology is transforming how reusable packaging operates, driving efficiency and sustainability. IoT-enabled IBCs allow cosmetics manufacturers to track container locations, monitor usage patterns, and evaluate container conditions in real time. This visibility enhances supply chain transparency and enables data-driven decisions to improve operational efficiency and minimise waste. For example, some cosmetics companies use IoT with rental IBCs to maintain oversight and optimise their internal logistics.
While pooling—sharing packaging across users—is ideal for extensive external supply chains, rental models are often the preferred choice for in-house operations in the cosmetics industry. Rentals provide flexibility in container availability, allowing businesses to scale usage based on production schedules while avoiding large capital investments. Pooling, on the other hand, benefits companies looking to streamline shared logistics across broader networks.
Both models enhance efficiency, with rental contracts often including services such as regular collection for cleaning, inspection, and repairs. When used with co-packers, pooling can further optimise resources and logistics, ensuring seamless operations across the supply chain. Maximising product recovery
One of the critical benefits of foldable IBCs is the ability to reduce product residue. Tools like advanced squeeze systems or manual devices ensure minimal product waste. For example, systems capable of leaving less than 1 kg of residue in the liner are particularly valuable for viscous, high-value liquids used in cosmetics production.
The cosmetics industry has a unique opportunity to lead the way in reusable packaging for secondary and tertiary needs. By prioritising innovative solutions such as foldable IBCs, integrating smart technology, and adopting flexible rental or pooling models, brands can enhance operational success and align with sustainability goals. These efforts can also strengthen partnerships within the supply chain, driving collaboration and long-term innovation. As greener supply chains become essential, reusable packaging provides a clear path for the cosmetics sector to align with global sustainability objectives while achieving significant efficiency and cost benefits.
For further information about TOSCA, visit www.toscaltd.com.
Labels are everywhere – on your groceries, packages, clothes, and even your electronics. But they’re not just plain stickers anymore. Advances in labelling, especially those incorporating RFID (Radio Frequency Identification) technology and QR codes, are revolutionizing the way we think about packaging. And the best part? They’re helping to drive sustainability in exciting ways.
Let’s start with RFID. This tech uses tiny chips to store and transmit data without needing a direct line of sight, making it ideal for tracking inventory and supply chains. But here’s the game-changer: RFID labels are helping reduce waste. How? By enabling real-time monitoring, companies can better manage stock levels, reducing overproduction and minimizing items that go to waste. For example, in the food industry, these labels can flag products nearing their expiration dates, ensuring they’re sold or donated before they’re spoiled.
Avery Dennison’s AD Pure™ and AD Pure 95™ inlays and tags portfolio have been certified by Western Michigan University for RFID paper hang tags. AD Pure™ inlays and tags are produced with innovative antenna manufacturing technology that advances sustainability. The antenna comprises paper and pure aluminium components, making the innovation 100% plastic-free. The inlays and tags offer substantial carbon footprint savings of 70-90% compared to traditional inlay manufacturing processes, as verified by independent Life Cycle Analysis (LCA) studies.
Then, we have QR codes – those black-and-white squares you scan with your phone. They’ve come a long way from being just links to websites. Today, QR codes are a gateway to transparency. Scan a QR code on a product label, and you might find out where the product was made, what materials were used, or even how to recycle it. This helps consumers make informed choices and encourages brands to adopt more sustainable practices.
Metsä Board has introduced QR codes on the pallet and reel labels of its products for all volumes delivered to its customers. The QR code directs customers to an intuitive app that provides detailed information on the various packaging materials used to protect the paperboard during the logistics chain. This information will assist customers in determining how each component of the delivery’s packaging should be recycled.
The sustainability push doesn’t stop there. Advances in label materials are also a big deal. Some companies are now developing compostable or recyclable label backings, meaning less plastic waste overall. Others are
working on direct-to-container printing that eliminates traditional adhesive labels altogether, reducing the need for separate materials.
So, why does this matter? As consumers demand greener practices, these technologies are paving the way for a more sustainable future. RFID reduces waste across industries, while QR codes foster transparency and engagement. Together, they’re part of a larger shift toward smarter, more eco-friendly packaging solutions.
Next time you scan a QR code or hear about RFID tracking, take a moment to think about the role these labels play in sustainability. They’re not just enhancing convenience – they’re also helping businesses and consumers work toward a greener planet, one label at a time.
What do you think? Would you scan a QR code to check a product’s sustainability story? It might just become the new normal!
“Today, QR codes are a gateway to transparency. Scan a QR code on a product label, and you might find out where the product was made, what materials were used, or even how to recycle it.”
Q: How can next-generation semiconductors like Pragmatic’s FlexICs be embedded into packaging to make it “smart” and traceable?
RP: Since they’re ultrathin and physically flexible, Pragmatic’s FlexICs can be easily embedded into packaging without altering its form or function, converting standard goods into smart, trackable assets. Because of their low price point, they’re ideal for deployment at scale, extending intelligence to high-volume products and providing real-time data on location or provenance.
Q: What are some potential global implications for retailers using smart and traceable packaging solutions?
RP: Smart packaging can supercharge retail supply chains by improving logistics, reducing losses, and fighting counterfeits. It enhances customer engagement and delivers operational savings whilst also helping retailers to meet sustainability targets. Globally, this means smarter operations, better brand protection, and a lower carbon footprint.
Q: How do FlexICs contribute to cost-effective and reusable packaging, particularly for low-cost items?
RP: Low-cost chips make digital intelligence viable for low-value items. Embedding a standard chip into these items simply wouldn’t be possible – it’s costprohibitive, and the rigid form factor wouldn’t allow it to adhere to the packaging surface in the way that
FlexICs can.
Q: Can you explain how this reusable packaging revolution supports a circular economy?
RP: Smart, reusable packaging will be critical to the success of sustainable retail business models, since it makes it easy to keep materials in play and ensures accurate recycling at end of life. This shift away from take-make-waste models helps to cut waste and conserve resources, reducing environmental impact.
Q: How do reusable packaging solutions reduce singleuse packaging waste, especially during high-demand periods like the holiday season?
RP: Easy tracking and return processes reduce reliance on single-use packaging, even during peak shopping seasons. Smart packaging streamlines logistics, minimises waste, and supports a more sustainable retail experience—keeping packaging out of landfill and in use where it belongs.
Q: How can smart packaging deliver more interactive and personalized experiences for consumers during their shopping journey?
RP: A FlexIC chip embedded in product packaging creates an opportunity for the brand to become the gateway to deeper consumer engagement. Just a simple tap of a smartphone unlocks a world of product details, authenticity verifiers, storage guidance, and sustainability information—creating a shopping experience that’s smarter, personalised, and highly engaging.
It also creates an opportunity for engagement beyond the point of sale, giving quick and easy access to special offers, usage guidance and, at end of life,
recycling information, or details of the nearest return point. Customers can also be rewarded for consistent and repeated packaging reuse by a simple credit mechanism, linked to their mobile device.
Q: What role does smart packaging play in providing consumers with greater transparency about product origin and authenticity?
RP: Smart packaging allows consumers to instantly verify product authenticity, with the peace of mind that this unique, item-level identifier can’t be tampered with or stickered over in ways that other, less secure methods could.
Smart packaging will also play an important role in the proliferation of Digital Product Passports (DPPs). DPPs create a digital record of a product’s lifecycle, providing full traceability and authenticity. This allows consumers to make informed purchasing decisions, as well as supporting accurate recycling and reuse—a key demand as sustainability becomes central to consumer expectations.
Q: How might consumers interact with smart packaging using their devices to gather more information about the products they purchase?
RP: With just one tap of a smartphone, consumers can securely access valuable product insights – from origin and composition to usage guidance – as well as personalised recommendations or rewards tailored to factors such as location and season. This creates a rich consumer journey and a seamless transition between physical and digital brand experiences.
With four out of five consumers saying that they consider the sustainability of packaging in their purchasing decisions and 74% willing to pay more for it , the need for more sustainable label options for packaging has never been more environmentally, or financially, important. It is no surprise therefore that producers are looking at ways to increase their sustainable packaging and reduce their carbon footprint. However, according to the UN, today only 15% of the Sustainable Development Goal targets are on track. So, how can packaging suppliers play their part in reducing the carbon footprint of packaging materials?
When it comes to packaging materials, reducing their carbon footprint requires a comprehensive approach that takes into account the entire lifecycle; from material selection to manufacturing, distribution through to end-of-life management. In fact, implementing carbon footprint reduction strategies requires collaboration across the entire supply chain, from material suppliers and manufacturers to retailers and consumers.
Although labelling might seem like a small part in the packaging puzzle, when it comes to label choice, even if the main packaging material is recyclable, using the wrong label can have a big impact on the item’s overall
recyclability and the carbon footprint of the packaging. Using the incorrect type of label can result in lower quality of recyclate and downcycling of valuable raw materials and will not support the decarbonization of the packaging.
To demonstrate commitment to the UN’s Climate Action initiative and help customers reduce the carbon footprint of their packaging materials and drive action, we recently announced the launch of the Carbon Action Plastic Labels portfolio. In April this year, the first products offered under the Carbon Action portfolio were made available to customers in EMEIA and the Americas. Further products are planned to be launched as part of the portfolio, all of which will focus on supporting the multiple circular economy Rs – Reduced, Recycled, or Renewable materials that enable Recycling or Reuse. Designed to address the entire value chain’s impact, the Carbon Action portfolio offers a tangible path towards achieving Scope 3 emission reductions for printers and brand owners. This is underpinned by the DEKRA validated LCA calculation process through UPM Raflatac’s Label Life service.
The launch of our new Carbon Action portfolio provides a meaningful solution for the packaging industry. It leverages the power of circular economy principles and provides quantifiable emissions reductions to empower customers and brands to reduce the carbon footprint of their packaging materials without compromising on label quality, performance and circularity. There is much to be done to reduce the carbon footprint of packaging material, but initiatives like this are an important move in the right direction.
In recent years, the debate between paper and plastic packaging has gained significant attention as consumers, businesses, and environmental advocates find more sustainable alternatives to traditional materials. However, with increasing concerns about plastic pollution and the growing demand for ecofriendly solutions, understanding the pros and cons of each material has never been more crucial. SPN Investigates!
We’ll start by looking into paper packaging. Paper packaging offers an eco-friendly and sustainable alternative to plastic packaging. It is used across various industries for its versatility, cost effectiveness and recyclability. The main key benefits of using paper packaging are that it is biodegradable and can often be made from renewable sources, making it a more desirable option compared to plastic. Most paper packaging can be recycled numerous times which helps reduce waste and conserve resources. Also, paper
can be easily printed on and shaped making it ideal for branding and product design. This, along with the natural look and feel of paper, reflects consumer’s preference for paper packaging as it can be perceived to be a more eco-conscious and sustainable solution to packaging.
On the flip side, paper packaging can weaken or disintegrate when exposed to moisture. This contributes to its limitations of use for liquid products unless special coatings are applied. These coatings can limit the way that paper packaging can be recycled though, which companies can see as a potential barrier to using paper for their packaging. Moreover, if paper is not sourced responsibly, its production can contribute to deforestation and habitat destruction. Also, the process of manufacturing paper requires significant energy, water and chemicals which increases the production costs.
Seddon Boxes, a leading UK manufacturer of premium jigsaw puzzles and rigid packaging, is excited to announce a major stride towards sustainability. Building on the successful removal of shrink wrapping from production five years ago, the company is now transitioning from plastic to paper puzzle bags in response to increasing consumer demand for ecofriendly products. This move is part of Seddon Boxes’ ongoing commitment to reducing plastic waste and meeting the growing expectations of both customers and consumers for more sustainable solutions.
In order to facilitate the transition to paper bags, which will reduce single-use plastic waste by an estimated 10 tonnes per year, Seddon Boxes has invested in a stateof-the-art bagging machine with capabilities to run a variety of material types including paper.
“We are thrilled to take this important step in our sustainability journey,” said Commercial Manager, Sue Cooling, of Seddon Boxes. “By transitioning to paper bags, we’re not only addressing environmental concerns about single-use plastics, but also responding to the expectations of our eco-conscious customers. The new bagging machine will ensure that we maintain the high quality of our products while embracing practices that promote a circular economy for materials”.
The new bagging machine, installed in the company’s production facility in Northamptonshire, is designed to run paper efficiently without compromising speed or quality. This technology will allow Seddon Boxes to meet the growing demand for sustainable packaging solutions while maintaining its high-quality standards. With this upgrade, the company is well-equipped to further innovate in the space of eco-friendly packaging.
The transition to paper bags aligns with Seddon Boxes’ broader sustainability initiatives, which also include responsible sourcing, energy-efficient production processes, and waste reduction. The company is committed to continually exploring ways to improve its environmental impact, ensuring a greener future for generations to come.
For more information on this article, please visit www. seddonboxes.co.uk
Let’s move onto plastic packaging; as we are all aware, plastic packaging is the popular solution for companies. Plastic packaging offers several advantages: it is highly durable, resistant to impact, moisture, and chemicals, which helps protect products during transport. It is also lightweight, reducing shipping costs and the carbon footprint. Plastic is cost-effective to produce, versatile in design, and provides excellent barrier properties for preserving shelf life. Additionally, plastic is easy to handle, stack, and store, and its transparency makes it ideal for products requiring visibility, like food and cosmetics. Furthermore, plastic packaging is widely used due to its ability to be customized for a variety of products. Its versatility extends beyond shape and size, allowing for unique designs that cater to specific branding needs. The material is also capable of supporting various types of closures, seals, and openings, providing added convenience for consumers. Plastic packaging can be made to accommodate a wide range of industries, from food and beverage to electronics and cosmetics, making it a go-to choice for many businesses.
Now let’s look at the disadvantages of plastic. Plastic packaging has significant environmental drawbacks. It is non-biodegradable, contributing to long-term pollution and harm to wildlife. A large portion of plastic waste ends up in landfills and oceans, while degraded plastic forms microplastics that can contaminate water and enter the food chain. Recycling is challenging due to low rates and the complexity of mixed materials, with many plastics not being properly recycled. Additionally, plastic can leach harmful chemicals like BPA into food and beverages, posing health risks. The production of plastic is resource-intensive, relying on petroleum and contributing to carbon emissions. We are hearing more frequently how business is focused on eradicating these issues. This is not only a positive step towards becoming carbon neutral, but also creates packaging that is durable and versatile as well as sustainable and safe.
Failure to agree a plastics treaty could lead to a human health crisis.Experts warn of a critical human health crisis if disagreements hindering UN led treaty negotiations to end plastic pollution cannot be resolved The warning was made in an article published by the British Medical Journal by leading plastic pollution researchers from the Revolution Plastics Institute at the University of Portsmouth.
Professor Steve Fletcher and Dr Cressida Bowyer were both at what was expected to be the final round of plastics treaty negotiations in Busan in December, which concluded without an agreement, pushing discussions into 2025.
“With the world’s annual plastic production at 400 million tonnes and projected to double by 2040, the article stresses the crucial role that healthcare professionals now have.”
With the world’s annual plastic production at 400 million tonnes and projected to double by 2040, the article stresses the crucial role that healthcare professionals now have. Professor Fletcher and Dr Bowyer highlight the urgent need to gather robust scientific evidence of the human health effects of plastic pollution to help support the treaty process and the need for targeted policies to reduce human exposure to plastic pollution.
Professor Steve Fletcher, Director of the Revolution Plastics Institute at the University of Portsmouth, explains: “The treaty to end plastic pollution represents a historic opportunity to protect human health. If the treaty is to meet this challenge, its text must include specific measures to mitigate the health effects of plastic pollution, human health targets and metrics to measure progress towards improved health outcomes.”
The article sets out two key issues concerning human health and plastic pollution. The first is the increasing human exposure to microplastics, which are found everywhere – including in the air, oceans, rivers, lakes, polar ice, and soil. As humans, we ingest, inhale and absorb microplastics when we eat, drink and breathe. Microplastic particles have been detected in organs and tissue, including the brain, blood, placenta and liver. The second issue is the inhalation of toxic pollutants from open burning of plastic waste, which poses significant health risks, particularly in regions lacking formal waste management systems. Emissions from burning plastics release a toxic mix of chemicals, particulate matter, and microplastics, contributing to respiratory infections, cardiovascular diseases, and chronic conditions like COPD.
Dr Cressida Bowyer, Deputy Director of the Revolution Plastics Institute at the University of Portsmouth, has carried out research into the dangers of open burning of plastic waste. She says: “With 16 percent of global municipal waste burned openly, rising to 40-65 percent in low-and middle-income countries, vulnerable populations bear the brunt of this crisis. The toxic fumes from burning plastic are a silent but deadly contributor to global health burdens. Urgent action is needed to eliminate this dangerous practice and protect public health."
We have seen that Seddon Boxes, a UK-based manufacturer of jigsaw puzzles and rigid packaging, is making significant strides towards sustainability by transitioning from plastic to paper puzzle bags. This move responds to growing consumer demand for eco-friendly products and aligns with the company’s commitment to reducing plastic waste. However, the British Medical Council have outlined two key concerns: first, the rising exposure to microplastics and second, the harmful effects of burning plastic waste. On a personal note, moving away from plastic and sourcing packaging using biodegradable materials is not only better for the planet, but better for our overall health. There has never been a better reason to develop alternative methods to packaging, which business can do.
City vs United, Oxford vs Cambridge, paper vs plasticthere are few things better than a classic rivalry. When it comes to packaging, however, this grudge match is entering a new round, with paper-based solutions continuing to demonstrate that you don’t need to choose between convenience, safety, and sustainability.
We all know that plastic packaging poses a serious problem in terms of emissions. In 2019, greenhouse gas emissions from plastics totalled 1.79 billion tonnes of CO2 equivalent – more than the entire nation of Brazil. Furthermore, according to the UN, plastic waste is predicted to triple by 2060, with only 10% of this set to be recycled.
“In 2024 one of Lithuania’s bestknown dairies, AB Žemaitijos, switched its range of organic milks from plastic bottles to Elopak’s PurePak® cartons, reducing plastic usage by 80%.”
Cartons, which contain a small amount of plastic but are largely made from paperboard, offer an effective and convenient solution to this problem. Life Cycle Analysis (LCA) research by the Institute for Energy and Environmental Research (IFEU) at Heidelberg demonstrates that for 1liter of fresh milk, cartons contribute 77% fewer emissions than PET bottles and 45% fewer emissions than glass bottles.
This is in part due to cartons’ use of naturally renewable paperboard, which can be sourced from sustainably managed forests. Their square, foldable design also makes them more efficient to pack and transport.
Consumer goods companies have long appreciated this distinction but are now transitioning away from plastic bottles and towards cartons in ever greater numbers. In 2024 one of Lithuania’s best-known dairies, AB Žemaitijos, switched its range of organic milks from plastic bottles to Elopak’s Pure-Pak® cartons, reducing plastic usage by 80%.
Last year, Germany’s Hochwald dairy switched their Bärenmarke, Hochwald, and Tuffi brands over to PurePak® cartons, resulting in 50% less plastic than their previous packaging solution and a marked decrease in carbon emissions. The shift followed an independent consumer survey in which Elopak’s cartons achieved the highest ‘willingness to buy’ score at 77%.
Nor is this shift limited to the food and beverages sector. In 2024 McBride, Europe’s leading manufacturer of cleaning and hygiene products, started packaging its Surcare brand of laundry detergent in Elopak’s D-PAK™ cartons, saving an estimated 22.7 tons of plastic annually.
“The shift from plastic bottles to cartons fits with our high impact product sustainability targets, which include reduction in the use of plastics and responsible sourcing,” explained Pavan Chandra, Surcare senior brand manager at McBride.
While the competition between paper and plastic is not yet over, the judges’ score cards are now starting to come in. When it comes to sustainability, paper-based packaging looks poised to pick up some serious prizes.
For more information, please visit www.elopak.com
Amcor’s Rosalia Rosalinova unpacks evolving trends in meat packaging and highlights new innovations in both plastic and paper packaging.
Like many industry sectors, meat producers are facing increased pressure from rising costs, a shortage of labour, and supply chain vulnerabilities. Now you can add to that list the growing need to make every stage of the process more sustainable.
Over 1,200 companies have already committed to reach net-zero emissions by 2030 . Additionally, tightening sustainability regulations are transforming the packaging landscape. Among these is the European Union’s Packaging and Packaging Waste Regulation (PPWR). The PPWR will apply throughout the EU and will also affect any imported packaging. It is designed to reduce packaging pollution and help build a more circular economy.
Regulations are not the only factor driving developments in more sustainable meat packaging. Consumers are now prioritizing sustainability in their purchasing decisions, with 41% of processed meat consumers in Europe expressing an interest in meat and poultry products that have ‘environmentally friendly packaging’.
Emphasizing this point, 82% of shoppers are even willing to pay a premium for ‘sustainable packaging’. Consumers are changing their purchasing behaviors, and they expect the brands they do business with to do the same. Once a ‘nice to have’, more sustainable packaging has now become a commercial necessity.
For forward-thinking brands, switching to more sustainable packaging could give your business a competitive edge –provided that any new solutions you use tick the right boxes.
Shelf life and food safety have always been key concerns for meat producers. More sustainable packaging solutions will only gain traction if performance levels in both these areas remain uncompromised. The most innovative packaging companies are already rising to the challenge of providing solutions for consumers that offer the best of both worlds.
What are some of the most innovative options available in both plastic and paper packaging for meat products?
Meat is highly perishable and needs an excellent oxygen barrier to maintain freshness. Historically, shrink packaging containing PVdC (Polyvinylidene Chloride) has provided the most effective oxygen barrier. Unfortunately, these solutions are not recyclable as they do not meet current recycling guidelines, based on existing recycling streams. This is why Amcor offers an extensive range of PVdC-free shrink bags suitable for various applications, from boneless to bone-in meat. These innovative shrink bags deliver the high oxygen and moisture barriers that plastic packaging is renowned for, as well as maintaining excellent puncture resistance and optical properties. For meat producers who are not yet ready to transition away from PVdC shrink bags, there are still ways to effectively reduce the amount of plastic used in packaging. Lightweight shrink bags help manufacturers lower their EPR fees and plastic tax. For instance, customers currently using 50µ shrink bags can save up to 19% in EPR and plastic tax by switching to 40µ options such as Clear-Tite 40.
As an alternative to plastic packaging, paper-based packaging has a natural appeal for conscious consumers, as it represents the circular economy in action. The impact of paper-based solutions on sustainability performance is compelling. Replacing a traditional plastic APET/PE tray with a paper-based bottom web can deliver a 52% reduction in non-renewable primary energy and a 56% reduction in carbon footprint. For example, the Packpyrus paper bottom web contains at least 85% paper fibres, meaning it can be sorted in the paper streams of many European countries and contributes to the production of recycled paper.
Another emerging solution that guarantees strong shelf appeal is a super-thin flowpack, perfect for products like minced meat. With a barrier layer that is up to 80% thinner than a EVOH (ethylene vinyl alcohol copolymer) solution, the super-thin flowpack provides exceptional protection and seal properties, whilst offering an 89% lower carbon footprint and 94% less water consumption. By reducing the weight of the packaging by up to 85%, switching to flowpack solutions can help brands move closer to achieving their sustainability goals, cutting EPR and plastic tax fees by up to 31%.
So where is all this innovation leading us? Whether it is through paper-based or reduced plastic solutions, highperformance, more sustainable packaging will become the expected standard for meat producers, retailers and consumers. As the pace of innovation accelerates, meat producers have an opportunity to stay ahead of tightening regulation, meet evolving consumer demands and unlock a competitive advantage.
To find out more about Amcor’s solutions, visit www.amcor.com/products/food/meat-fish-seafood/emea
References: Net Zero Coalition | United Nations
Source: Kantar Profiles and Mintel Study 2022
Source: Trivium Packaging ‘Buying Green Report 2023
Compared to 50µ shrink bag. EPR- Extended Producer Responsibility in Germany/UK/Netherlands/Spain/France/Italy, Plastic tax in Spain and UK.
www.amcor.com/insights/blogs/paper-packaging-packpyrus www.assets.ctfassets.net/
Comparison based on cradle to grave analysis of baseline pack (PP tray 500 um + lid) versus new pack, assuming 100% recycling. Comparison based on cradle to grave analysis of baseline pack (PP tray 500 um + lid ) versus new pack, assuming 100% recycling. EPR- Extended Producer Responsibility, AmPrima® PrimeSeal Flowpack Pro EPR fee calculation based on PVOH barrier properties in Amcor internal tool Recyda: -31% in Netherlands, -28% in Germany, Sweden and United Kingdom., Plastic tax in United Kingdom.
Goods from industry and trade are transported by truck, rail or ship every day. The protection of goods during transportation is an essential component in the supply chain to ensure safe shipping and to guarantee the quality requirements of the products. In many cases, plastic is used, which is difficult to recycle after use and often becomes a waste problem. The start-up Papair has the vision of ridding the world of unnecessary plastic waste from packaging.
First and foremost, packaging and cushioning materials must provide secure protection and reliable cushioning. However, sustainability, recyclability and the reduction of packaging volumes are becoming increasingly important, and not just in connection with the European packaging regulation PPWR.
Papair from Hanover/Germany has developed PapairWrap, the bubble wrap made of paper, which can replace conventional plastic bubble wrap 1:1 in traditional shipping and online retail as well as in intralogistics processes - with the same cushioning properties. Papair has developed its own technology for the production of PapairWrap and manufactures the innovative packaging material itself at its own production site.
Thanks to their shape and arrangement, stable bubbles provide reliable padding and maximum flexibility. PapairWrap is therefore the suitable, sustainable alternative to plastic-based cushioning material in almost all cases and offers the same cushioning effect.
“PapairWrap is therefore the suitable, sustainable alternative to plastic-based cushioning material in almost all cases and offers the same cushioning effect.”
Production started in August 2024 and since then Papair has continued to improve its paper bubble wrap and expand its product range. In addition to the rolls, there are now also bags in various sizes and pre-made sheets that simplify packaging and logistics processes and can be used in conjunction with existing transport and storage systems. There is also a version with a water and oil-repellent coating, which can be used for machine parts with oil-based corrosion protection, for example.
All products are made entirely from paper and are manufactured without any plastics or adhesivesmaking them perfect for recycling.
article provide to SPN by Anke Thies, Marketing Manager for Papair GmbH
More information can be found at www.papair.de
The movement of goods between suppliers, manufacturers and warehouses is essential to the supply chain, but the cost of damages during transportation and storage can eat away at your bottom line. We speak to Jim Hardisty, the Managing Director of goplasticpallets.com, on how logistics professionals can take proactive steps to minimise losses.
Hi Jim. You’ve worked within the industry for more than 30 years. In your experience, how important a consideration is minimising product damage for supply chain managers?
JH: The associated costs of product damage - either when moving items through the warehouse or on the back of a vehicle - have always been a problem for businesses. However, with rising overheads and tighter margins, supply chain managers are under greater pressure to minimise product damage and find solutions that not only protect goods but also contribute to more efficient and sustainable logistics. Any cost savings that can be made are vital.
Now more than ever, businesses must establish how much product damage costs and what can be done to mitigate it. We’ve definitely seen a rise in the number of customers asking about specialist products that provide better protection – especially our plastic returnable transport packaging (RTP).
Interesting. For those that might not be familiar with the term, what is returnable transport packaging (RTP) and why use it?
RTP is extensively used across various industries, including manufacturing, automotive, pharmaceutical, retail and more. This type of packaging comes in many forms, including pallets, pallet boxes, containers, crates, and trays. While RTP is typically made from plastic, wood or metal, we focus on recycled plastics, as they are more robust and recyclable at the end of their lifespan, which contributes tothe circular economy. Unlike single-use
use packaging, RTP is designed for repeated use over many years. Therefore, despite a higher initial investment, the potential for multiple uses over a long period of time (unlike single-trip packaging) can offer a lower cost per trip overall.
Could you tell us about the day-to-day benefits of using RTP?
JH: Of course. RTP offers a wide range of benefits that make it an excellent choice for modern supply chains. Unlike single-trip packaging (such as cardboard boxes), which often requires shrink-wrapping, plastic boxes with integrated lids/bases eliminate the need for tape, saving time and resources. These boxes are quick and easy to use, making dispatching orders more efficient, and their enhanced strength provides increased protection during transit.
With uniform shapes and sizes, RTP ensures consistency in handling and stacking, which, naturally, will lead to less damage. Plus, foldable options save valuable space when not in use or during return journeys.
From your experience or conversations, how are products most commonly damaged in the supply chain?
JH: The most common way products become physically damaged in the supply chain is when they shift during transit, or when they are being moved by forklifts. Therefore, the stability, construction, material, and strength of packaging are crucial.
If you’re regularly shipping large quantities of products,
there’s a lot to think about: How robust are the boxes, pallets or containers that your goods are shipped in? Can they be stacked safely and securely? Is your packaging/equipment appropriate for heavier items?
Ideally, when it comes to pallets, products are stacked and positioned tightly with zero space in between. Individual pallets are then often wrapped with shrink wrap and anchored to prevent movement. However, as I said earlier, plastic pallet boxes offer a brilliant alternative.
If gaps occur, you’re leaving the integrity of each pallet and load to chance. Sudden braking in transit, rough terrain, or jerky forklift operation can cause packed products to move and become more susceptible to damage.
That makes sense. So, what are the benefits of plastic pallets over wooden pallets when it comes to product protection?
JH: Wooden pallets can directly contribute to product damage. Essentially, unless you’re using brand new wooden pallets, you’ll never know how strong they truly are, or when they are likely to fail. Wooden pallets will weaken over time, whilst some will suffer from inconsistent gaps in deck board spaces. You’ll also be aware that wooden pallets can break or splinter easily, whilst protruding nails also pose a risk to products. In addition, wooden pallets can often be a weak link in an automated warehouse. Minimal deflection of a pallet is important to allow safe long-term storage and efficient retrieval of the goods without any compromise of the stored products or materials.
Plastic pallets address many of these shortcomings. Significantly, unlike wooden pallets, which can have gaps between deck boards, plastic pallets have a more consistent deck coverage, which means products and external packaging can’t slip into gaps.
Plastic pallets and containers are far more robust. For example, a high-quality plastic pallet will absorb any impact rather than potentially splintering or cracking. Plastic pallets are moulded individually as one piece with easy to clean surfaces; they don’t use nails and there are no individual boards to pull loose.
“Using a robust plastic pallet, chosen specifically to match your usage, will reduce damage, saving both time and money.”
Finally, what buying trends have you seen over the last 12 months?
JH: As you’d expect, we have seen a significant growth in the number of enquiries from businesses looking to switch from wooden pallets to plastic ones. Thankfully, we have the largest range in the UK, so we have a number of different options available for any application.
To support this trend, we have also seen a 22% rise in sales of foldable sleeve-packs during 2024 too. The CabCube 1210 9F 2.0 (measuring 1210mm x 1010mm x 990mm) has a unique, injection-moulded closed base and lid for supreme strength. This innovative product has a 875-litre capacity, and, when collapsed, its height is reduced by 75%, which substantially cuts return costs .
In addition, sales of folding large containers - such as the GoFLC 980 (a 1200 x 1000 x 980mm box that holds 847 litres, but has a folded height of just 317mm when not in use) - have jumped by more than 30% year-onyear. It’s a super heavy duty product that incorporates a door, so it can be loaded and unloaded easily – helping to further minimise potential damages.
Q: Could you elaborate on how Movopack’s postal system solution makes circular packaging simple and accessible for consumers?
TT: At Movopack, we focus on making sustainability simple and accessible for everyone. By tapping into existing postal networks, we’ve created a return system that fits seamlessly into people’s routines. For example, British customers can return their Movopack packaging using any of Royal Mail’s 115,000 postboxes across the country, making it as straightforward as dropping off a letter.
Each package includes a QR code that guides users to the nearest postbox and provides clear instructions for returning the packaging at no cost to them. This means consumers don’t have to go out of their way to participate in reducing waste. By building on familiar habits and removing barriers, we make it easy for people to join the shift towards circular packaging.
Q: How does leveraging existing postal infrastructures help transform consumer habits and promote sustainability?
TT: By integrating Movopack’s returnable packaging into well-established postal networks, we tap into consumers’ existing routines - they can pop their Movopack packaging in a postbox when on their way to the supermarket or to drop their kids off at school.
This approach asks for minimal commitment from consumers, normalises reusable packaging, and builds a sense of shared responsibility. Over time, these habits become second nature and promote a cultural shift towards sustainability. Leveraging postal infrastructure also reduces logistical costs, enabling brands to adopt sustainable solutions without significant overhead increases.
Q: Research shows shoppers are willing to pay 9.7% more for sustainable goods. How do you see this influencing brand decisions in the e-commerce industry?
TT: Brands are increasingly recognising that sustainability is no longer just a compliance requirement, it’s a competitive advantage. Research showing that shoppers are willing to pay more for sustainable goods highlights a major shift in consumer behaviour, especially in online retail, where choices are abundant, and sustainability can become a key differentiator. For e-commerce brands, adopting ecofriendly practices meets regulatory requirements coming from the Extended Producer Responsibility (EPR) regulatory framework, but more importantly, these decisions help maintain relevance in a fast-changing industry where consumer loyalty hinges on shared values.
Movopack’s customisable, reusable packaging offers brands a tangible way to align with these values.
By integrating sustainable solutions into their operations, companies can build trust with consumers, foster long-term loyalty, and enhance their brand reputation. The opportunity goes beyond just appealing to eco-conscious shoppers and creates an emotional connection that resonates with modern consumers who want to see the brands they support actively contributing to positive change.
Q: How do you think circular packaging is becoming the new standard for brands, and what role does Movopack play in this transition?
TT: Circular packaging is rapidly moving from being an optional innovation to a core expectation, driven by consumer demand, regulatory pressures, and a growing awareness of environmental challenges. Movopack plays a pivotal role in this transition by providing a scalable, cost-effective solution that addresses both environmental and operational challenges.
Our reusable packaging, made of recycled plastic bottles (rPET) and woven recycled polypropylene (PP) reduces CO₂ emissions by up to 84% compared to single-use cardboard boxes, offering brands a tangible way to align with sustainability goals. By enabling brands to integrate circularity without sacrificing aesthetics, functionality, or profitability, Movopack effectively transforms packaging into a strategic asset rather than a liability.
We collaborate closely with our customers to understand their unique requirements and brand identity. Our team provides expert guidance on material selection, design options, and functionality to ensure that the packaging aligns with their goals. We believe that a personalised approach is key to delivering effective packaging solutions that resonate with their target audience. We also work closely with the marketing and communication department to help them convey their brand values through their new packaging platform.
Q: With the upcoming EU legislation mandating 10% reusable e-commerce packaging by 2030 and 50% by 2040, what changes do you foresee for brands, and how is Movopack preparing to support them?
TT: These upcoming regulations will require brands to fundamentally rethink their approach to packaging, shifting from single-use materials to durable, reusable solutions. We position ourselves as the one-stop solution for this evolution. Our system is designed to integrate seamlessly into our partners’ operations without causing any disruptions. We handle everything— from product design and logistics management to the refurbishment of packaging units. We make it very easy for brands to adopt this historical evolution. Movopack is well-prepared to support this transition. Our circular packaging solutions are designed to be
scalable, implemented without operational disruption and compliant with emerging regulations, making it easier for brands to adapt and their customers to engage with packaging returns through a streamlined and hassle-free system.
Q: Do you think similar legislation will be adopted in other regions, and what challenges or opportunities could that present for e-commerce businesses?
TT: I believe similar legislation will emerge globally, particularly as governments align with international climate goals. The UN Plastic Pollution Treaty, which is currently being negotiated, emphasises creating a circular economy for plastics and addressing the entire lifecycle of materials, from production to disposal. In the US, many states have Extended Producer Responsibility (EPR) policies, which hold producers accountable for the lifecycle of their products, requiring e-commerce businesses to rethink packaging choices, product designs, and waste management processes.
Legislation like this encourages businesses to innovate, offering them a chance to differentiate themselves in a competitive market by showcasing their commitment to environmental responsibility. By embracing these changes early, brands can position themselves as pioneers in the sustainable e-commerce space.
Q: Could you discuss the environmental and operational impact of oversized packaging and void space, and how Movopack is addressing these issues?
TT: Oversized packaging and void space are a huge problem in e-commerce, 25% of volume shipped worldwide is empty space. You’ve probably seen it yourself—small items shipped in massive boxes with loads of unnecessary filler. It’s incredibly wasteful. Not only does it use more materials than needed, but it also means fewer packages can fit on delivery vehicles, which increases CO₂ emissions and drives up shipping costs.
Movopack’s customisable packaging is designed to fit snugly around an e-commerce brand’s product offerings. By minimising void space, we cut out the need for filler materials and make shipping more efficient. It’s a simple but impactful way to reduce emissions, material waste, and shipping costs.
Q: With 1.7 billion pieces of plastic discarded weekly in the UK, what specific strategies is Movopack employing to reduce e-commerce waste?
Movopack is tackling the UK’s massive plastic waste crisis by fundamentally rethinking how e-commerce packaging is designed, used, and reused. Rather than relying on single-use plastics, we’ve developed a circular packaging model built around durability, convenience,
and scalability to make a tangible impact. A core element of our strategy is using advanced materials like rPET and woven PP. These materials are lightweight, highly durable, and capable of withstanding more than 20 reuse cycles while maintaining excellent quality. Moreover, our goal is to ensure a seamless return experience for end consumers, educating and encouraging them to embrace reuse practices. By maximising packaging return rates and reducing the reliance on single-use materials, we’re addressing a key source of e-commerce waste.
“By maximising packaging return rates and reducing the reliance on single-use materials, we’re addressing a key source of e-commerce waste.”
Q: How can circular packaging solutions like Movopack’s help e-commerce brands manage sustainability during high-demand periods like Prime Day, Black Friday, and Christmas?
TT: High-demand shopping days create a surge in packaging waste, making sustainability even more critical. Black Friday is estimated to generate an additional 1.5M tonnes of waste in the UK, with nearly half attributed to packaging. Movopack’s circular packaging offers a powerful way for brands to manage this challenge by replacing single-use packaging with durable, reusable solutions designed to handle high shipping volumes.
A key advantage of our model is that every piece of packaging sent out is intended to be returned, refurbished, and reused - over and over again. When one of our partners uses Movopack packaging during these peak periods, they can dramatically reduce the volume of new materials entering landfill while ensuring that the same packaging circulates back for repeated use, reducing the demand for raw materials and manufacturing and helping brands shrink their overall environmental footprint.
Adopting circular packaging during these global consumer events signals a brand’s commitment to sustainability at a time when eco-conscious customers are paying attention.
“Movopack’s circular packaging offers a powerful way for brands to manage this challenge by replacing single-use packaging with durable, reusable solutions designed to handle high shipping volumes.”
Q: Where do you see the e-commerce industry in terms of sustainability in the next 5–10 years, and what role do you envision Movopack playing in that evolution?
TT: In the next 5–10 years, I think sustainability will move from being a competitive advantage to an absolute requirement in e-commerce. Customers are increasingly voting with their wallets, choosing brands that align with their values. At the same time, stricter regulations - like the upcoming EU mandates for reusable packaging - are going to force businesses to rethink their operations entirely. Packaging, in particular, will no longer be disposable by default. I see it becoming an integral part of the circular economy, with durability, reusability, and smart design taking centre stage.
Movopack is already setting a benchmark in this space, we’re not just offering reusable packaging, we’re also rethinking how packaging fits into the entire lifecycle of e-commerce. I see a future where brands view packaging as an asset rather than a consumable, an extension of their marketing and brand identity. Instead of being discarded after one use, packaging will be returned and put back to work multiple times. That’s what we’re enabling today, and I believe this approach will be the standard in the years to come.
Interview provided to SPN by Movopack. More information can be found at www.movopack.com
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