CIRCULAR ECONOMY
Graphic evidence collaboration is the key
Ever since 2017, when ‘Blue Planet’ was first aired, public interest in sustainability has grown expeditiously. Today packaging is considered to be one of the biggest contributors to global waste and therefore a concerted transformation towards fully sustainable packaging is vital. SPN looks at the arguments put forward by one of the world’s biggest fibre-based packaging companies on to how to meet the expectations of the world’s consumers. Philip Yorke reports. Dr Elodie Bugincourt Graphic Packaging’s sustainability manager EMEA, told SPN: “Sustainability has become an overused word. Consumers are smart, critical and demanding. They want real action from brands and suppliers when it comes to their practices and the products they offer. It is no longer enough for brands to make sweeping claims. Consumers expect brands and suppliers to substantiate why their products, services and practices are sustainable and what their effect is on the environment. Talking about sustainability and giving substance to claims, however, becomes rather complex given the different attributes considered, perspectives and local situations, and this creates a lot of confusion for consumers”
22 SUSTAINABLE PACKAGING NEWS
