Protection during Transportation
Damaged goods? Damaged reputation! Perhaps the single biggest threat to a packaging business is that of transit damage. It can also be amongst one of the most significant on-costs. In fact, in addition to the cost of returns and replacements, it can have an extremely negative impact on a customers’ satisfaction level, as well as on the reputation of the business involved. Damage in transit can also lead to poor brand perception, and eventually can limit a businesses’ potential for repeat sales and improved customer loyalty. The true costs of not preventing transit damage can be significant. Whilst other factors come in to play, such as the quality of couriers and the distance items must travel, having to write-off even a small percentage of the products being shipped can cost thousands of pounds. However, this can sometimes be even more costly where expensive, high quality items are concerned. In fact, damage often goes far beyond just an individual packaging company’s reputation and that of its client. For example, when we consider consumer packaged goods, damage during transit can lead directly to a reduction of on-shelf availability and can also equate to a serious loss of sales. Damage caused to items during shipping not only can incur a significant monetary cost with the returns and replacements, but also can create a negative perception amongst your customers. Besides this, everyone knows the frustration of receiving damaged goods. This is especially acute when they are critical to your business or operations. Add this to the admin associated with returning items and the costs of dealing with this and it can very quickly lead to unhappy clients.
18 SUSTAINABLE PACKAGING NEWS
Happy customers tend to be loyal customers who spend more and will recommend you to their colleagues and friends. Customers that frequently receive damaged items won’t be inclined to continue to use your services, or at least, decide not to offer you any additional business. Therefore the impact on your business and its’ potential growth can be severe.
