Beverages
New HP technology benefits beverages Print service providers and consumers increasingly demand better packaging experiences with less environmental impact. This is a growing trend that many brands are capitalising on to increase their product’s appeal and drive sales. The beverage industry has been one of the driving forces in instigating positive change, diligently working to reduce environmental impact through initiatives like light weighting, life cycle assessment tools and the development of flexible, reusable packaging. As packaging consultants, print service providers (PSP) play an important role in the ecosystem of the brands responding to this new demand. In developing sustainable technology solutions, HP is enabling PSPs to take greater responsibility for the environment and their products. HP supports beverage brands help them to choose the best possible sustainable packaging option without compromising on speed or quality of output. Additionally, HP, supplies the digital printing solutions frequently used by the beverage labelling and packaging industry, known as HP Indigo and HP PageWide. HP Indigo develops presses and inks that enable label printers and converters to comply with regulations that meet industry standards and environmental credentials. Furthermore, as the demand for recyclable, paper-based packaging grows, the need for innovation has never been more important.
Unlike LED technology, HP PageWide Technology operates without a fuser, reducing heat and noise generated – and producing no ozone. HP PageWide presses also use true water-based inks which enable trusted food-safe printing for both primary and secondary corrugated packaging, requiring no additional barrier. Inks for both HP Indigo and PageWide digital presses are free of UV-reactive chemistries and can comply with even the most stringent global food safety regulations, including Nestlé guidance and Swiss Ordinance. Coupled with its cartridge recycling programmes and energy efficient design, HP helps customers to achieve their sustainability goals and support others in their environmental goals along the supply chain.
When printing labels, there’s a big difference between printing and printing with HP Indigo, especially when it comes to sustainability. Decades of innovation and investment by HP Indigo have led to some of the most sustainable packaging solutions on the market. HP Indigo presses are manufactured using renewable energy, plant energy reductions, waste-management and offsetting the remaining CO2 emission, meaning they are certified carbon neutral. These presses also come equipped with technologies that reduce wastage by eliminating print media waste, plates, cylinders, and other elements of conventional printing. On the corrugated side, HP PageWide technology is making waves with converters who utilise the technology for innovative solutions that allow wine and beverage industry customers to adapt to new models built on sustainability.
“ innovation and investment by HP Indigo have led to some of the most sustainable packaging solutions on the market ”
SUSTAINABLE PACKAGING NEWS
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