PRINCES EUROPEAN BRAND
SUSTAINABLE PARTN
Last year, Princes Netherl partnership with Plastic Ba mission to remove plastic and prevent ocean pollutio partnership is that 170.000 offset through a contribut Ecosystem, fighting ocean equivalent of 8.500.000 5
PRINCES IS THE LEADING AMBIENT FISH CAMPAIGN 2022 the most delicious canned fish, BRANDS IN THE NETHERLANDS. PEOPLE ‘For reach for Princes-blue.’ We’re also proud to partne OF ALL AGES & DIFFERENING TASTES The phrase ‘Goed Gevist’ meaning ‘well Beach Cup (ECBC). Every y caught’ refers to the way Princes catch massive beach clean-up alo ENJOY HEALTHY AND DELICIOUS FISH fish in a sustainable and responsible way. coasts. It’s a free event wit joining in and taking a mom Using these words, by inference, are AS THE BRAND NOT ONLY STANDS plastic problem in the ocea saying why pay more for lesser quality, Last March, Princes partici SHOPPER MARKETING non-sustainable fish products when FOR QUALITY, CONVENIENCE, AND partner in the Eneco Clean As well as digital channels, we’re marketing our Princes fish products represent quality initiative resulting in clean products in store through POS materials including awareness of the responsib VALUE FOR MONEY BUT ALSO FOR ITS and value for money. In the current banners, wobblers, floor stickers and displays, to preserving our environmen economic climate this is a welcome reach shoppers direct. Our message focus is based SUSTAINABILITY CREDENTIALS. message for families in the Netherlands. on new products, our partnerships with organisations VISIT
This year’s campaign focused primarily on creating brand awareness and was built around a strong and simple message to drive brand recognition. The campaign rolled out via TV, online video, and social media
such as Plastic Bank and events like Bewuste Visweek (‘sustainably caught seafood week’), organized by MSC.
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