PRINCES

Princes has been caring about taste, quality and families since 1890. The complete Princes range includes a diverse selection of over 200 food and drink products including canned fish, meat, fruit, sandwich fillings and soft drinks. The brand is focused on putting the consumer at the heart of our new product development and communication campaigns. By listening to consumer wants and needs,we're becoming more sustainable and expanding our range into growing usage occasions.

Fish

Princes is one of the market leading brands in the UK canned fish market, with a clear 5-year mission to become the No.1 Seafood Brand in the UK. Our range now includes tuna, mackerel, salmon and more, continually supported through innovation and NPD. Princes continue to break down purchase barriers, excite shoppers and make naturally nutritious food simple for all by inspiring usage, tempting trial, and reducing barriers. Our plastic free tuna mulit-packs remain a key point of difference, saving 96 tonnes of plastic a year supporting our journey towards a more sustainable future.

Fruit

Princes Fruit range seeks to elevate a previously commoditised market with products that are truly fit for purpose within the three key usage occasions present within the category i.e. Snacking, Breakfast and Baking & Creating. From our market leading fruit fillings, ideal to create sweet treats for friends and family, to our recently launched snack pots, which count as 1 of your 5 a day and many more fruits and formats in between, Prince brand is the perfect partner in ambient Fruit.

Plant Based

One of our most extensive NPD development and communication campaigns. By listening to consumer wants and needs,we're becoming more sustainable and expanding our range into growing usage occasions to our ready meal range. We’re serving Chunky Vegetable Curry, Lentil & Mushroom Bolognese, Mexican Mixed Bean Chilli and Vegetable Green Thai Curry.

THERE FOR YOU, ALL WAYS