
4 minute read
SUSTAINABILITY
from Business Report 2022
by princes6
Best Practice Approaches
Princes is one of the founding partners of the International Seafood Sustainability Foundation (ISSF) , helping to advance global tuna sustainability through science-based practices, collaboration, and advocacy.
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Salmon
Princes sources MSC certified pink, red and keta salmon from the Alaskan fishery.
Mackerel
Princes sources mackerel from the North East Atlantic fishery. Princes is also a founder member of the North Atlantic Pelagic Advocacy Group (NAPA) which calls on coastal and fishing nations to improve the management of the fishery and set catch limits in line with the scientific advice.
Sardines
Our sardine supplier is a member of the Moroccan sardine FIP. The Moroccan sardine fishery aims to enter into MSC assessment in 2023.
International partnerships to improve fish sustainability
Princes is one of the founding members of the International Seafood Sustainability Foundation (ISSF) and the Global Tuna Alliance (GTA). Through these bodies, we work with other businesses across the industry to advance tuna sustainability through scientific research, collaboration and advocacy.
1 UN Food and Agriculture Organisation (2022), The State of World Fisheries and Aquaculture. Available at: https://www.fao.org/3/cc0463en/cc0463en.pdf
As one of the UK’s leading grocery brands and food and drink manufacturers, we have a clear responsibility to address the issue of food waste from farm to fork, which we take very seriously. In the last year we have continued to make good progress, achieving an overall food waste reduction of approximately 0.45% versus 2020/21, with a total reduction from our base-line (2018/19) of 27%, across our global operations.
This work is ongoing, as we continue to explore all opportunities to accelerate further action by investigating, for example, the possibility of turning tomato skins from our Italian operation into biodegradable plastic.
We are partnering with organisations such as Waste and Resources Action Programme (WRAP). We’re proud to have supported them in their second UK Food Waste Action Week earlier this year, highlighting the role that preventing food waste plays in tackling climate change. This is another important element of our 2030GreenGoals sustainability programme, and our vision of ‘Proudly helping families to eat well without costing the earth’
Love Your Leftovers

This year we launched a campaign under our Princes brand banner to help families to waste less and save money, further strengthening our commitment to tackle food waste.
The campaign started with two films showing our Chef Simon (Senior Development Chef), cooking up two delicious recipes using Princes Tuna and leftovers he found in his fridge.
These films were shown on a wide variety of social media platforms and have been well received. We hope to take this innitiative further in 2023.
*Data from WRAP
Partnering with FareShare since 2013, all food and drink produced at our UK sites that cannot be sold for whatever reason and is fit for human consumption is donated to them.

The charity based, in the UK, is leading the way in tackling hunger and food waste. In fact, 2021/2022 has been FareShare’s biggest year yet. They helped 10,542 charities and community groups and 1,108,064 people were provided food supplied by FareShare. The food they’ve redistributed contributed towards 131.9 million meals and saved the charity sector £18.5 million.



In addition, we created a campaign via our Princes fish brand in an effort to both raise awareness of Fare Share and to raise much needed funds for their cause. For every 4-pack of Princes Tuna bought at Tesco and Adsa during October 2022, we donated the equivalent of one meal to Fare Share UK, helping this amazing charity in its mission to fight hunger in the UK.
THIS YEAR WE’VE DONATED OVER 475 TONNES OF FOOD AND DRINK, BOTH BRANDED AND CUSTOMER OWN BRAND PRODUCTS. WE’VE ALSO ESTABLISHED A FOOD BANK PARTNERSHIP IN ITALY FOR EXCESS STOCK AT OUR PIA OPERATION AND DONATED
32 TONNES OVER RECENT MONTHS
Over 200 Of Our Branded Products Offer Consumers One Of Their Five A Day Portions Of Fruit Or Vegetables
The vast majority of our range of food and drink can be found on the NHS ‘eatwell plate’ and plays a role in a balanced and healthy diet, with some areas such as oil rich fish and olive oils considered essentials for good health.
We are not complacent however and know there is more we can do in terms of reformulation to further reduce fat, salt and sugar. This is an area of further development for our foods business while our soft drinks have a more advanced position.
We do not add any sugar to any of our branded drinks, and similar action by the wider soft drinks industry on this issue is demonstrable with a decline of 19.5% in soft drinks contribution of sugar to the national diet in 2022 vs 2018 (source Kantar).
As a supplier of fruit juice we retain concern at the potential change in methodology to the Nutrient Profiling Model used by the Food Standards Agency which would see pure juice classified as an HFSS (High in Fat Salt or Sugar ) product. The only sugar in our fruit juice is naturally occurring from the fruit and while we fully accept that ‘sugar is sugar’, it is also clear that fruit juice overwhelmingly provides the majority of UK consumers intake of 1 of 5 A Day.
Significant legislation on HFSS foods came into force this year relating to placement in stores and further changes to promotions and advertising will follow in 2023. Across hundreds of products, we have only a handful impacted by this legislation and unlike many of our industry peers we are supportive of this legislation and its intent to improve the national diet and the long term burden on the NHS.
Responsible Marketing
We take our responsibility very seriously in relation to labelling and advertising of our products to ensure they are not just complaint but totally transparent with consumers. This extends to product labels, websites and outer packaging.