BRANSTON, THE ICONIC FOOD BRAND, CELEBRATED ITS 100TH ANNIVERSARY IN 2022

2005 SAW BRANSTON BEANS LAUNCH IN A RICH, THICK, TOMATOEY SAUCE. THIS FOCUS ON TASTE CONTINUES AND REMAINS AN INTEGRAL PART OF THE NEW 2022 BRAND PROPOSITION.

The brand continues to deliver a strong market performance.

2022 saw Branston get a brand-new look. The recently launched redesigned packs highlight Branston’s taste credentials more clearly and provides great stand out on shelf. The modernised design looks to extend consumer appeal and deliver emotional engagement with shoppers and consumers.

The redesign will be supported by a National Out of Home, Digital, Social & Shopper Marketing campaign targeting over 20m consumers. The campaign will drive awareness of the makeover, using the strapline ‘New Look, Same Great Taste’. This is to reassure existing consumers that whilst the brand may have a new look the Branston Beans inside haven’t changed and they can be confident its the same delicious recipe they know and love.

*1Source: Kantar WPO 52 w/e 17 Apr 22 vs 52 w/e 19 Apr 20 - Spend

Legal: Branston® is a registered trademark of Mizkan Euro Ltd and used under licence

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