EDIBLE OILS

Through our Edible Oils Limited (EOL) Partnership with Archer Daniels Midland (ADM), we are the UK’s number one total oils supplier of branded and customer own brand seed, olive, speciality oils and white fats.

EOL is brand owner, contract packer and brand distributor to some of the biggest oil brands in the UK market.

It has been a rapidly changing period, with volatility coming from both Covid and the Ukraine crisis. EOL has continued to supply quality products whilst navigating challenges in supply chains around the world.

No1. Crisp ‘n Dry is the UK’s number one brand of cooking oil.

Backed by a national TV campaign, Crisp ‘n Dry prides itself on being 100% rapeseed oil. It is perfect for high temperature cooking such as roasting, pan frying and sautéing.

Source: IRI UK Cooking Oil Value Sales 52 w/e 11th June 2022.

U:ME Oils and U:ME Spice Shots. Both launched to help inspire confidence in

the kitchen.

For oils, showing people which oil to use for which dish is a true opportunity to link oils with specific meals. Using Spice Shots, with simply two teaspoons, add oomph to a dish without the need to measure various spices and oils.

U:ME Spice Shots Japanese Style was short-listed for The Grocer Product of the Year Award, and has since continued to appeal to new younger shoppers.

This year, U:ME has partnered with Wanderlust Travel Magazine to bring global adventure to the kitchen, as our target audience see food and travelling go hand in hand. The brand will double reach to hit 200 million consumers and continue to inspire confidence in the kitchen.

FIND OUT MORE: www.ume.cooking roasting, and frying.

Iliada is a registered trademark of Agrovim, and is distributed via EOL.

Combined Britannia, Trex and Crisp ‘N Dry appeal to over 1.7m shoppers, with shoppers coming back to our range more often as in home usage occasions rise, and our brands offer great quality and value.

Mazola has a new look and feel for its corn and rapeseed products.

Sourced from specially selected farms to give a high quality range of pure oils.

Summer 2022 saw the start of a social and digital campaign, inspiring its target audience of confident chefs.

As 100% sunflower oil, it is the only sunflower brand that drives value into the oil category.

After a period off shelf due to sunflower supply issues as result of the Ukraine crisis, the brand is back and regaining distribution.

Flora and the sunflower device are registered trademarks of Upfield, and are packed and sold under licence.

Olivio offers consumers a

touch

of the Mediterranean.

Offering a blend of vegetable oil with 15% pure olive oil, Olivio is perfect for those wanting the flavour hints of an olive oil, paired with the higher temperature benefits of a seed oil.

Olivio is a registered trademark of Upfield, and is packed under licence.