THE UK’S FAVOURITE & MARKET LEADER Batchelors® are the UKs favourite canned peas and is the market leader in Mushy and Marrowfat peas*. All Batchelors peas are grown, processed and packed in the UK. An important aspect of growing the brand is targeting younger consumers. This is being done via Batchelors’ Instagram page through trend led recipe inspiration, tapping into eating occasions and targeting our core audience through our on-going partnership with rugby league. 2022 saw the website relaunched to showcase the versatility of canned peas through new recipes that take peas from the side to the centre of plate. In 2022 Batchelors also continued to deliver high levels of awareness through the partnership with Rugby Super League and England Rugby League. This partnership is now in its 7th consecutive year.
* 1Source: IRI 52 w/e 11 Jun ’22 - Value Sales Legal: Batchelors® is a registered trademark of Premier Foods Group Limited and used under licence.
