BRANSTON, THE ICONIC FOOD BRAND, CELEBRATED ITS 100TH ANNIVERSARY IN 2022 File Name Branston_master_logo_CMYK.ai Job No. XXXX Version 01 Date 08.12.21 D PD A GH AM PB
IMPORTANT DIELINE : n/a
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Please check all the dimensions carefully on artwork. (The client and printer accept responsibility for dieline accuracy.) PLEASE NOTE: This colour print is a simulation of the final printed product. It is accurate to within the limitation of the technology utilised to produce it. Some variation in colour and density can be expected from proof to final printed work due to differences in stocks, ink and printing processes.
2005 SAW BRANSTON BEANS LAUNCH IN A RICH, THICK, TOMATOEY SAUCE. THIS FOCUS ON TASTE CONTINUES AND REMAINS AN INTEGRAL PART OF THE NEW 2022 BRAND PROPOSITION.
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Litho
Flexo
Gravure
Dry offset
Digital
We do not proceed with work unless our clients are completely satisfied, so please check this printout carefully, particularly for the issues listed below. Technical: The client should check for correct dielines and measurements, barcode placement, colours (choice and number), eyemarks, best before/use by panels and print free areas. Legal: The Client should check that the printout and all text complies with applicable laws, including trade marks and food standards. This Way Up has supplied the appropriate fonts for the attached job only as a matter of convenience, and the Client warrants that it already has the proper licences to use the fonts for its printing and reproduction purposes. The Client agrees to indemnify This Way Up against loss arising from its breach of these requirements. This Way Up accepts no responsibility for any loss or damage caused to the Client through use of the above artwork. Printing: This printout is not an accurate representation of final printed colours, so we recommend that you send us the cromalin proof to check for colour accuracy. Once satisfied, please sign. By signing, you confirm that you have checked it thoroughly and accept responsibility for the artwork. This Way Up are responsible for elements supplied on this finished art, as viewable on this proof ONLY.
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PLEASE TAKE COLOUR SPECIFICATIONS FROM THIS MARKUP - NOT DISK ART. DIELINE AND MARKUP DO NOT PRINT.
PLEASE TRAP ALL ARTWORK WHERE NECESSARY. ARTWORK – PRINTS X COLOURS
The brand continues to deliver a strong market performance. 2022 saw Branston get a brand-new look. The recently launched redesigned packs highlight Branston’s taste credentials more clearly and provides great stand out on shelf. The modernised design looks to extend consumer appeal and deliver emotional engagement with shoppers and consumers. The redesign will be supported by a National Out of Home, Digital, Social & Shopper Marketing campaign targeting over 20m consumers. The campaign will drive awareness of the makeover, using the strapline ‘New Look, Same Great Taste’. This is to reassure existing consumers that whilst the brand may have a new look the Branston Beans inside haven’t changed and they can be confident its the same delicious recipe they know and love.
*1Source: Kantar WPO 52 w/e 17 Apr 22 vs 52 w/e 19 Apr 20 - Spend Legal: Branston® is a registered trademark of Mizkan Euro Ltd and used under licence
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