HELPING SHOPPERS MAKE THE RIGH PURCHASING DECISION We have a long-standing, proactive approach on human rights issues in Italian agriculture, working for many years to tackle illegal labour and working hard to ensure that growers in our supply chain receive a fair and profitable price from us for their tomatoes. In 2020 we launched a partnership with Provenance, a leading transparency programme, to develop on-pack quick response (QR) codes on our Napolina canned tomatoes products produced at our manufacturing site in Italy, Princes Industrie Alimentari SrL (PIA). Through scanning in a QR Code shoppers are able to review our responsible sourcing credentials as part of a broader blockchain-related transparency drive. Scan this QR Code to find out more
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