CUSTOMER AND CONSUMER FOCUS WE HAVE AN EXTENSIVE BRAND PORTFOLIO AND A PROUD HISTORY OF MANUFACTURING CUSTOMER OWN BRAND PRODUCTS, THAT’S WHY WE STAY CLOSE TO OUR CUSTOMERS AND CONSUMERS, TO BETTER UNDERSTAND THEIR NEEDS, PUTTING THEM AT THE HEART OF OUR BUSINESS
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BRAND
INNOVATION
As well as being one of the UK’s leading grocery brands, Princes owns a portfolio of other household food and drink brands, in addition to producing and distributing others under licence. Today’s consumers interact with businesses and brands in a much more personal way. We must appeal to consumers not only on a rational level but also to their emotions. They need to feel good about the products they buy. Consumers also expect the products they buy to reflect their own unique values and they want to know more about what is in their food and drink. That’s why we stay close to our customers and consumers, to better understand their needs and wants, putting them at the heart of our business.
We’ve made a significant investment in our Innov8 by Princes team, including our senior development chef. The focus is on brand creation, product design and development, packaging, commercialisation and channel strategy. This rapid end-to-end innovation process places our consumers and consumers at the heart of new product development.
