Marketing Live 2023 Event Magazine

2023 EVENT MAGAZINE

THE #1 EVENT FOR MODERN MARKETING TRANSFORMATION

Welcome to Marketing Live 2023

The rise of new technologies, higher customer expectations, and more channels to reach prospects, mean we have the opportunity to use our skills and creativity to drive business success. While the challenges we face on a daily basis can be confronting and scary, they also offer the chance to innovate, experiment, and make a real impact.

Over the past 12 months, our team have spent hundreds of hours speaking with marketers like you, unpacking where challenges and frustrations exist to craft an event that helps us thrive in this dynamic and ever-evolving field.

I encourage you to share your own challenges with the solution providers on the expo floor and hit them with the hard questions – it’s highly likely they’ve helped others succeed, and it’s that lens that can present clarity and opportunity.

The content program has been curated based on your feedback. It’s full of practical, tactical sessions aimed at making a difference. Marketing operations, data and analytics, demand generation, the customer journey, privacy, your tech stack and so much more.

Marketing Live wouldn’t exist without the support of our sponsors, partners and exhibitors, and I thank you all for helping make this event possible. We are passionate about creating a unique, accessible, world-class event for marketers right here in Australia and look forward to growing this event together into the future.

Brad Langton Co-Founder, Marketing Live CEO, National Media

There has never been a more exciting time to be a marketer.

Event Information

Marketing Live is a COVID safe event. We’ve worked closely with ICC Sydney and NSW Health to ensure the safety of all attendees, exhibitors and staff at the event.

ORGANISERS OFFICE

Located at the back of Hall 3 – please refer to the show map inside the back cover.

LOST AND FOUND

Please enquire at the ICC Sydney Exhibition Centre customer Service Desk located on level 2 next to hall 4.

FIRST AID

In the event of any accident or emergency, please report this to an Organiser at the Organiser’s Office or Security at the entry of the show.

ATMs

ATMs are located at the southern end of level 2 at the ICC Sydney Exhibition Centre.

TOILETS

Please see the show map at the back of this magazine for locations of toilets including disabled facilities. Directional signage also exists on the high walls of the venue inside the halls.

CLOAKROOM

The venue cloakroom is located on level 2 next to hall 4 (Customer Service Desk).

NO SMOKING

The venue has a full no smoking policy, including all catering areas. Please go outside of the building to the designated smoking areas should you wish to smoke.

NO CANVASSING

Canvassing by visitors is strictly prohibited. Promotional materials may not be distributed, except by exhibitors from their own stand. Visitors causing disruption should be reported to the Show Organiser at the Organiser’s Office located on Level 5 of the Exhibition Centre.

PRIVACY

Your details have been recorded as part of the visitor registration process. This enables the Organiser to issue a name badge, record statistics on the event and send you information on future shows. If you have any concerns, please contact National Media on +61 7 5510 5100.

Powering Business Success With Digital Solutions

We are a digital technology leader with extensive experience in developing custom solutions that drive growth. Since 2008, our experts have enabled companies of all sizes, including Fortune 500 enterprises to implement, customize, configure, optimize, integrate, and manage solutions.

With our extensive knowledge and expertise in all facets of technology, you can optimize current business processes and generate more ROI. From discovery through implementation, user adoption improvements, and more, we’ve got you covered. Here’s a look into our full range of services to fuel all your business needs.

Main Stage

Digital Experience

10:15

Emerging Tech + Social & Influencer Marketing

10:30

State of MarTech in Australia

Juan Mendoza, CEO/Founder, The Martech Weekly

High-Tech to High-Touch: Bridging the gap in B2B customer journeys [Case Study]

Gary Schoch, SVP & GTM leader for HCLSoftware Customer Experience

10:30

Audience-First Marketing: A playbook

Francesco D’Orazio, Co-Founder, Chief Executive Officer, Pulsar

11:30

Is Retention the New Acquisition?

11:30

11:45

The Great Divide: Addressing the gap between skills and tech in the marketing org

Yvette Costi, Chief Marketing Officer, Blooms The Chemist; Nicole McInnes, Managing Director, Oceania, Weight Watchers; Louise Cummins, Chief Marketing Officer, World Vision; Danielle Zikman, Head of Marketing, LinkedIn; Peter Preston, Senior Product Marketing Manager, Atlassian

13:00

Rethinking the MarTech Stack for Data Privacy

Dan Richardson, Director, Head of Data APAC, Yahoo; Sarah Miles, Privacy Champion & Senior Privacy Officer, Australian Broadcasting Corporation; Ian Bennett, Commercially and Creatively Driven Leader, Marketing Advisory Practice; Juan Mendoza, CEO/Founder, The Martech Weekly; Ian Dejong, Principal Strategist - Technology, Adobe

14:15

Palaces of Innovation: The impact of platforms on creativity

Deane Barker, Global Director of Content Management, Optimizely (USA)

Charlie Windschill, Director of Growth Marketing, Ortto

Harnessing the Power of LinkedIn: The executive and employee playbook Amaury Treguer, Co-Founder, Bread Agency

12:30

Through Turbulence & Triumph: Retail leadership & e-commerce innovation [Fireside Chat]

Vanja Wilson, VP of Sales APAC, Partnerize See website for all speakers.

12:30

Creating Dynamic and Personalised Content at Scale

Andrew Lomas, Co-Founder & CEO, Creative Folks

13:45

CRO for 2023 Master Class

Matthew Pezzimenti, Director/Founder, Conversion Kings

13:45

Work Management Platforms: The secret weapon your marketing teams didn’t know they needed

Caroline Wiemann, Head of Marketing, APJ, Asana; Andy Lark, Founder & Chief Revenue Officer, Liven

14:45

The Hard Truths of Delivering Personalisation

Oliver Palmer, Consultant, Oliver Palmer; Rajan Kumar, Co-Founder & CEO, The Lumery See website for all panelists.

15:30

Restructuring the Marketing Organisation: The Grant Thornton Australia Journey [Fireside Chat]

Mona Lolas, Executive Advisor and Board Director, Consultant/ICON APAC; Fraser McNaughton, Chief Marketing Officer/ President, Grant Thornton Australia/ICON Asia Pacific

16:00

From Data Chaos to Customer Clarity: How to build a strong data foundation with a customer data platform

Will Griffith, VP & GM APJ, Tealium; Shawn Lewis, Senior Product Manager | Analytics & Insights, Countdown Supermarkets

14:45

Performance Marketing: Maximising effectiveness through a Booktopia lens

Pathum Wanigasekara, Head of Performance Marketing, Booktopia

15:45

Stop, Collaborate & Listen: Creating actionable insights from social media data

Lucy Lawton, Enterpise Account Executive, Meltwater

MarkOps + Adtech Data, Analytics & Measurement

10:15

Becoming Comfortably Uncomfortable

Tim Armstrong, Director of Digital Capability and Data, Nova Entertainment

10:45

Scaling Your Marketing Operations with No-Code Platforms

Michaela Aguilar, Head of Business Partnership Ecosystem, APAC, Acoustic; Kristen Makin, Director and Co Founder, Centric Partners; Nathan Ting, Director, Digital, Customer Engagement and Loyalty, Scenic Group

11:45

The Secret Sauce: Developing a collaborative and cross-functional marketing team culture

Tim Beveridge, Founder & CEO, Modern Marketing Group; Andrea Dixon, Senior Director, APJ Marketing, DocuSign; Dianna Andrade, Director Agile Marketing, Johnson & Johnson; Scott McGregor, B2B Marketing Leader; Troy Muir, Global Director - Digital Experience, Movember

13:00

Agile Marketing: The what, why, how, and if?

Renee Peary, Director, Delivery & Operations, The Lumery; Tracey Mesken, Head of Marketing, WorkPac Group; Mona Lolas, Executive Advisor and Board Director, Consultant/ICON APAC

See website for all panelists.

14:15

BIG Things - Small Packages!

Unleashing the Power of Small Teams

Stephanie Perez-Israel, Regional Marketing Manager APAC, monday.com; Paris Franke, Events and Product Manager, APJ, monday.com

15:15

Fighting the Right Fight: Managing complex campaigns across teams in large organisations

Peter Preston, Senior Product Marketing Manager, Atlassian

Demo Stage

10:30

DXP of the Future - Be One Step Ahead for the Best Customer Experience

Presented by Contentstack

11:00

Driving Customer-Centric Growth Through Data-Driven Approach to Engagement

Presented by MoEngage

11:30

Content is King, but Data is Kingmaker!

Satya Upadhyaya, Former VP Campaign Optimisation Marketing Capability & Change Citibank, NAB; Peter Ikladious, Co-Founder, Unlocking Growth; Chris Murphy, General Manager, The Hallway Performance Digital; Ruchi Lapran, Sr Manager, Grazitti Interactive

12:45

Intent, Intent, Intent! Leveraging Intent Data for Optimal Success [B2B]

Axel Sukianto, Marketing Director, Demand Generation, UpGuard; Bronwyn Cook, B2B Marketing Leader

See website for all panelists.

14:00

The Future of Customer Engagement: How to leverage AI to build longstanding customer relationships

Alex Holub, Head of Machine Learning Product, mParticle

15:00

Growth, Efficiency, PrivacyWinning 2023

Joen Van Driel, Vice President of Sales APAC, AppsFlyer; Yann Fasbender, Global Mobile User Acquisition Lead, Canva

16:00

Strategies to Navigate Through the Economic Crisis - What App Marketers Are Doing or Should Do to Grow and Sustain During This Uncertainty

Stefanie Isakidis, Enterprise Account Executive - ANZ, Adjust; Allan Whatmore, Director of New Business, Shines Digital; Sarah Neill, Founder & CEO, Mys Tyler.

See website for all panelists.

11:30

Accelerate Your Digital Marketing Success with Magnolia DXP: Harnessing the power of composable architecture

Presented by Magnolia

12:00

Tap Into the Value From Your Marketing Data Using AI

Presented by Grazitti Interactive

12:30

Creating a Unified View of Your Customers

Presented by Amperity

13:00

Automate a Marketing Campaign, Evaluate its Performance, and Share the Success Through Interactive Dashboards

Presented by Apteco

13:30

Chatbots, Personalization & Content Management: The power of progress digital experience

Presented by Progress Software

14:00

Hack the Digital Chaos of Marketing. Be That Champion.

Presented by Demand Flow

14:30

Scale Digital Engagement and Revenue Growth with ON24

Presented by ON24

15:00

Marketing 101: Leverage Asana to make time for the work that matters

Presented by Asana

PROGRAM

Main Stage

Digital Experience

10:15

Emerging Tech + Social & Influencer Marketing

10:15

10:30

Navigating the (Complex) MarTech Landscape

Tim Armstrong, Director of Digital Capability and Data, Nova Entertainment; Billy Loizou, Area Vice President, Asia Pacific, Amperity; Satya Upadhyaya, Former VP of Campaign Optimisation Marketing Capability & Change Citibank, NAB See website for all panelists.

11:45

What’s Keeping Me Up at Night? The CMO Outlook

Tara Moody, Chief Marketing Culture OfficerAsia Pacific/Global Marketing Experiences, IBM; Steffen Daleng, Former Chief Marketing Officer, Booktopia; Deanie Sultana, Independent Consultant, Momentum; Joanna Robinson, Ex Chief Marketing Officer/University Lecturer, Chatime Group; Rajan Kumar, Co-Founder & CEO, The Lumery

13:00

MOps, MarOps, MarkOps, Marketing Operations: How, why, now!

Rehan Firoz, Director, Marketing Strategy and Operations, Asia Pacific and Japan, Dell Technologies; Troy Muir, Global DirectorDigital Experience, Movember; Tracey Mesken, Head of Marketing, WorkPac Group; David Hirsch, Head of Marketing & Insights, QBE; Euan Ferguson, Marketing Operations and Planning, Medibank; Carly Giltrap, Enterprise Sales Manager, monday.com

14:15

Orchestration for Radical Collaboration

Satya Upadhyaya, Former VP Campaign Optimisation Marketing Capability & Change Citibank, NAB

15:30

Balancing the Marketing Budget: Innovation, transformation & performance

Troy Muir, Global Director - Digital Experience, Movember; Bronwyn Powell, Chief Executive Officer, Australian Marketing Institute; Janine Pares, Founder & Managing Director, Thinksmart Marketing; Tim Beveridge, Founder & CEO, Modern Marketing Group See website for all panelists.

Be the Unfair Advantage: Customer experience and the next competitive battleground

Zoé Freeman, Lead Alliance Director & Sitecore Ambassador MVP, Deloitte Digital; Miguel Leone, Partner, Deloitte Digital; Nima Yassini, Partner, Deloitte Digital; John BouAntoun, Partner, Deloitte Digital; Debra Taylor, National Head of Content & Comms, Principal - Deloitte Digital

11:30

B2B ICP/Persona & Journey Mapping Masterclass

Janine Pares, Founder & Managing Director, Thinksmart Marketing

12:30

Designing High-Performing CX Journeys That Meet Customer Expectations

Nicola Ayan, Senior Product Strategy Director, Optimizely

Smarter, Better, Faster, Stronger: Working with AI today and tomorrow

Alexandra Senter, CEO, The Big Smoke Media Group; Charlie Windschill, Director of Growth Marketing, Ortto

See website for all panelists.

11:30

Digital Experience Led Growth: The future of B2B marketing

Tim Johnston, Senior Marketing Director, APJ, ON24; Ben Scott, Head of Digital Marketing and Communications, Grant Thornton

12:30

New Kids on the Block: Emerging marketing technologies you can use today!

Juan Mendoza, CEO/Founder, The Martech Weekly; Bronwyn Cook, B2B Marketing Leader

See website for all panelists.

13:45

TL;DR: A B2B Marketer’s Blueprint: Traffic, leads, demos, and revenue

Axel Sukianto, Marketing Director, Demand Generation, UpGuard

14:45

Customer Journey Orchestration: The keys to the castle!

Pete Avery, Director, Decisioning.com; Vanja Stace, CXO, KING LIVING; Doriena Parsons, National Head of Strategic Communications and Marketing, Moore Australia; Kris Fagan, Vice President - Asia Pacific & Japan, mParticle

16:00

The Future of MarTech: Architecting for customer engagement

Henry Hernandez-Reveron, Senior MarTech Advisor

13:45

The Secret Sauce: Unlocking the power of content creators

Adam Freedman, Head of Brand and Communications, Booktopia

14:45

Catching the Social Commerce and Livestreaming Sales Rocket

Mary Proulx, Co-Founder, Bread Agency

MarkOps + Adtech Data, Analytics & Measurement

10:15

The Future of Trust

Ian Dejong, Principal Strategist - Technology, Adobe

10:45

Best Practices Marketing Operations [Fireside Chat with Westpac]

Tessa Court, CEO & Co founder, IntelligenceBank; Paula Avendano, Senior Manager Go To Market Planning, Westpac

11:45

The Build vs Buy Debate: A no-BS discussion!

Nick Dennis, Regional Vice President, Solution Consulting, APJ, Tealium; Vishal Repaka, Principal, Civic Data; Simon Rumble, Head of Developer Relations and Community, Snowplow; Justin Grant, Advisory Board Member, Customer Data Institute

13:00

Winning Back Time: Optimising processes, templates and streamlining communication to drive effective collaboration

Caroline Wiemann, Head of Marketing, APJ, Asana

11:30

Beyond First-Party Data: Unpacking the power of passive data [Fireside Chat]

Andrew Stone, General Manager Australia, Meshh; Chris Toward, Managing Director, The Shift Corp

12:45

First-Party Data: The true drive for better customer experience!

Catherine Lopes, Chief Data & Analytics Officer, Merkle ANZ; Maddie Jahnke, Head of Marketing Connections, Pernod Ricard Winemakers; Amy Shi-Nash, Chief Analytics and Data Officer, Tabcorp; Jana Marle Zizkova, CEO & Co-founder, Meiro and Shelovesdata

See website for all panelists.

14:00

Demo Stage

10:30

Automate a Marketing Campaign, Evaluate its Performance, and Share the Success Through Interactive Dashboards

Presented by Apteco

11:00

Hack the Digital Chaos of Marketing. Be That Champion.

Presented by Demand Flow

11:30

Unlocking Digital Delight with Unified, Cognitive Search

Presented by Grazitti Interactive

12:00

Chatbots, Personalization & Content Management: The power of progress digital experience

Presented by Progress Software

12:30

Scale Digital Engagement and Revenue Growth with ON24

Presented by ON24

13:00

Driving Customer-Centric Growth Through Data-Driven Approach to Engagement

Presented by MoEngage

13:30

14:15

Aligning MarTech Operations with Sales and Marketing

Varun Luthra, Country Manager, ANZ, Grazitti Interactive; Ruchi Lapran, Sr Manager, Grazitti Interactive; Balkar Singh Rao, Sr Manager, Marketing Automation, Grazitti Interactive

15:15

Say Goodbye to Random Acts of Marketing: How these marketers used the power of process to win

Anna Harrison, CEO, RAMMP

Data Ethics in Symmetry: Demonstrating business value while delivering on your data responsibilities

Sarah Miles, Privacy Champion & Senior Privacy Officer, Australian Broadcasting Corporation

15:00

Are Customer Data Practices

Destroying Your Customer Experience?

Graeme Jeffrey Boorer, Chairman, Customer Data Institute

16:00

The Top 15 Digital Behaviours That Drive Sales (And How to Use Them)

Paul Pisecco, GTM Leader, HCLSoftware CX Data Platforms & AI, HCLSoftware

Align Your Marketing Team Around Clear Goals

Presented by Asana

14:00

Creating a Unified View of Your Customers

Presented by Amperity

14:30

DXP of the Future - Be One Step Ahead for the Best Customer Experience

Presented by Contentstack

15:00

Accelerate Your Digital Marketing Success with Magnolia DXP: Harnessing the power of composable architecture

Presented by Magnolia

Speakers

Adam Freedman Head of Brand and Communications, Booktopia

Ade Ewart Managing Director, Apteco

Alex Holub Head of Machine Learning Products, mParticle

Alexandra Senter CEO, The Big Smoke Media Group

Amaury Treguer Co-Founder, Bread Agency

Amy Shi-Nash Chief Analytics and Data Officer, Tabcorp

Andrea Dixon Senior Director, APJ Marketing, DocuSign

Andrew Lomas Co-Founder & CEO, Creative Folks

Andrew Stone General Manager Australia, Meshh

Andy Kyiet Chief Marketing Geologist, Demand Flow Intelligence

Andy Lark Founder & Chief Revenue Officer, Liven

Arijeet Rana Associate Director of Sales, MoEngage

Axel Sukianto Marketing Director, Demand Generation, UpGuard

Balkar Singh Rao Sr Manager, Marketing Automation, Grazitti Interactive

Billy Loizou Area Vice President, Asia Pacific, Amperity

Bronwyn Cook B2B Marketing Leader

Bronwyn Powell Chief Executive Officer, Australian Marketing Institute

Carly Giltrap Enterprise Sales Manager, monday.com

Caroline Wiemann Head of Marketing, APJ, Asana

Catherine Lopes Chief Data & Analytics Officer, Merkle ANZ

Charlie Windschill Director of Growth Marketing, Ortto

Dan Richardson Director, Head of Data APAC, Yahoo

Daniel Iversen Head of Solutions Consulting/Engineering, Asana

Danielle Zikman Head of Marketing, LinkedIn

David Hirsch Head of Marketing & Insights, QBE

Deane Barker Global Director of Content Management, Optimizely

Deanie Sultana Independent Consultant, Momentum

Dianna Andrade Director Agile Marketing, Johnson & Johnson

Francesco D’Orazio Co-Founder, Chief Executive Officer, Pulsar

Fraser McNaughton Chief Marketing Officer/ President, Grant Thornton Australia/ICON Asia Pacific

Gary Schoch SVP & GTM leader for HCLSoftware Customer Experience

Graeme Jeffrey Boorer Chairman, Customer Data Institute

Henry Hernandez Reveron Senior MarTech Advisor

Ian Bennett Commercially and Creatively Driven Leader, Marketing Advisory Practice

Ian Dejong Principal Strategist –Technology, Adobe

James Hirka General Manager, Magnolia Australia

Jan Schulte Head of Group Consulting, Magnolia Australia

Jana Marle Zizkova CEO & Co-founder, Meiro and Shelovesdata

Janine Pares Founder & Managing Director, Thinksmart Marketing

Jay Sanderson Senior Manager - Digital Experience - Product Marketing, Progress DX

Joanna Robinson Ex Chief Marketing Officer/ University Lecturer, Chatime Group

Joen Van Driel Vice President of Sales APAC, AppsFlyer

Jörn Sanda Director, SFX (Special Story Effects), The Big Smoke Media Group

Juan Mendoza CEO/Founder, The Martech Weekly

Justin Grant Advisory Board Member, Customer Data Institute

Allan Whatmore Director of New Business, Shines Digital

Katalina Babeva Senior Product Manager, Progress DX

Anna Harrison CEO, RAMMP

Doriena Parsons National Head of Strategic Communications and Marketing, Moore Australia

Kris Fagan Vice President - Asia Pacific & Japan, mParticle

Kristen Makin Founder, Centric Partners

Louise Cummins Chief Marketing Officer, World Vision

Lovish Verma Sr. Data Engineer, Grazitti Interactive

Lucy Lawton Enterprise Account Executive, Meltwater

Maddie Jahnke Head of Marketing Connections, Pernod Ricard Winemakers

Maneesh Kumar Vice President – Sales, Grazitti Interactive

Manpreet Singh Technical Manager, Grazitti Interactive

Mary Proulx Co-Founder, Bread Agency

Matt Hemsley Marketing Operations Manager APJ, Asana

Matthew Pezzimenti Director/Founder, Conversion Kings

Michael Ricciardone Country Manager, Australia & New Zealand, MoEngage

Michaela Aguilar Head of Business Partnership Ecosystem, APAC, Acoustic

Miguel Leone Partner, Deloitte Digital

Mona Lolas Executive Advisor and Board Director, Consultant/ICON APAC

Paula Avendano Senior Product Marketing Manager, Atlassian

Nathan Ting Director, Digital, Customer Engagement and Loyalty, Scenic Group

Nick Dennis Regional Vice President, Solution Consulting, APJ, Tealium

Nicola Ayan Senior Product Strategy Director, Optimizely

Nicole McInnes Managing Director, Oceania, Weight Watchers

Oliver Palmer Consultant, Oliver Palmer

Speakers

Renee Peary Director, Delivery & Operations, The Lumery

Ruchi Lapran Sr. Manager, Grazitti Interactive

Sam Bessey Lead Solutions Consultant, Amperity

Sarah Miles Privacy Champion & Senior Privacy Officer, Australian Broadcasting Corporation

Satya Upadhyaya Former VP Campaign Optimisation Marketing Capability & Change, Citibank, NAB

Scott McGregor B2B Marketing Leader

Simon Rumble Head of Developer Relations and Community, Snowplow

Paris Franke Events and Production Manager, APJ, monday.com

Pathum Wanigasekara Head of Performance Marketing, Booktopia

Paul Pisecco GTM Leader, HCLSoftware CX Data Platforms & AI, HCLSoftware

Pete Avery Director, Decisioning.com

Peter Preston Senior Product Marketing Manager, Atlassian

Rajan Kumar Co-Founder & CEO, The Lumery

Rehan Firoz Director, Marketing Strategy and Operations, Asia Pacific and Japan, Dell Technologies

Sarah Neill Founder & CEO, Mys Tyler

Stefanie Isakidis Enterprise Account Executive – ANZ, Adjust

Steffen Daleng Former Chief Marketing Officer, Booktopia

Stephanie Perez-Israel Regional Marketing Manager, APAC, monday.com

Tara Moody Chief Marketing Culture Officer - Asia Pacific / Global Marketing Experiences, IBM

Tim Armstrong Director of Digital Capability and Data, Nova Entertainment

Tim Beveridge Founder & CEO, Modern Marketing Group

Tim Johnston Senior Marketing Director, APJ, ON24

Tracey Mesken Head of Marketing, WorkPac Group

Troy Muir Global Director - Digital Experience, Movember

Vanja Stace CXO, KING LIVING

Vanja Wilson VP of Sales APAC, Partnerize

Varun Luthra Country Manager, ANZ, Grazitti Interactive

Simon McDonald VP Revenue, Optimizely

Tessa Court CEO & Co founder, IntelligenceBank

Will Griffith VP & GM APJ, Tealium

Yann Fasbender Global Mobile User Acquisition Lead, Canva

Yvette Costi Chief Marketing Officer, Blooms The Chemist

Zoé Freeman Lead Alliance Director & Sitecore Ambassador MVP, Deloitte Digital

MAIN STAGE

The Main Stage at Marketing Live is where the macro challenges facing marketing leaders are tabled, discussed, and debated on stage. The rules of engagement are clear: NO HOLDING BACK! Learn how your peers are addressing the skills gap; what’s keeping them up at night; the Data Privacy elephant in the room; MarkOps - is anyone getting it right; the jenga-like MarTech stack in our orgs; how we find the balance between performance and innovation, and some insightful future gazing too!

Sponsored by

Sponsored by 10.30 State of MarTech in Australia

In this talk, Juan Mendoza will share research from The Martech Weekly on the state of the marketing technology industry in Australia. We will look at the intersection of privacy, artificial intelligence, unique Aussie Martech technologies, and the role of global platforms in how they will shape what we work on in the future. Our country is uniquely positioned to become a leading center of technology and marketing innovation, but are we ready to truly embrace it? Find out!

Juan Mendoza CEO/Founder, The Martech Weekly

11:45 The Great Divide: Addressing the gap between skills and tech in the marketing org

The digital skills talent pool continues to be one of the largest challenges facing marketing leaders. As technology continues to evolve at rapid rates, how do you build and develop a team capable of utilising the best-in-class tech stack? Join this panel of marketing leaders as they share their thoughts, challenges and approach to running the marketing function of the future.

Yvette Costi Chief Marketing Officer, Blooms The Chemist

Louise Cummins Chief Marketing Officer, World Vision

Peter Preston Senior Product Marketing Manager, Atlassian

Nicole McInnes Managing Director, Oceania, Weight Watchers

Danielle Zikman Head of Marketing, LinkedIn

13:00 Rethinking the MarTech Stack for Data Privacy

Data Privacy has never been more topical. With major breaches putting a scare through all organisations, what role, responsibility and accountability sits with marketing? Join this panel as they share their thoughts and approach to Data Privacy through a marketing department lens.

Dan Richardson Director, Head of Data APAC, Yahoo

Ian Bennett Commercially and Creatively Driven Leader, Marketing Advisory Practice

Ian Dejong Principal Strategist - Technology, Adobe

Sarah Miles Privacy Champion & Senior Privacy Officer, Australian Broadcasting Corporation

Juan Mendoza CEO/Founder, The Martech Weekly

14:15 Palaces of Innovation: The impact of platforms on creativity

Innovation and creativity don’t happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish. In this session, Deane will look at the history of innovation and creativity, and how platforms serve to frame and guide your teams’ work, providing practical benefits around work processes, and freeing them to concentrate on reaching new levels of content effectiveness.

Deane Barker Global Director of Content Management, Optimizely (USA)

15:30

Restructuring the Marketing Organisation: The Grant Thornton Australia Journey [Fireside Chat]

Mona Lolas Executive Advisor and Board Director, Consultant, ICON APAC

Fraser McNaughton Chief Marketing Officer/President, Grant Thornton Australia/ICON Asia Pacific

Sponsored by 10:30

Navigating the (Complex) MarTech Landscape

Join this panel of respected MarTech thought-leaders as they deep-dive into the current martech landscape, the challenges with the evergrowing tech stack and how they’re tackling these challenges in their own organisations. See website for all panelists.

Tim Armstrong Director of Digital Capability and Data, Nova Entertainment

Satya

Upadhyaya

Former VP of Campaign Optimisation Marketing Capability & Change Citibank, NAB

Billy Loizou Area Vice President, Asia Pacific, Amperity

11:45

What’s Keeping Me Up at Night? The CMO Outlook

Technology, AI, Data Privacy, Skills Gap, First-Party Data - there’s never been a

more exciting yet challenging time to be a marketer. But what are the biggest challenges facing marketing leaders, how are they addressing them, and where do they see the big changes in 2023 and beyond? Join this panel for an open discussion full of questions, answers, and debate!

Tara Moody Chief Marketing Culture Officer - Asia Pacific/ Global Marketing Experiences, IBM

Deanie Sultana Independent

Consultant, Momentum

Steffen

Daleng

Former Chief Marketing Officer, Booktopia

Joanna Robinson

Ex Chief Marketing Officer/University Lecturer, Chatime Group

Rajan

Kumar Co-Founder & CEO, The Lumery

13:00 MOps, MarOps, MarkOps, Marketing Operations: How, why, now!

Who’s driving technology, data, and processes in your marketing department? Technology evolution has fast-tracked the need for highly skilled Marketing Operations teams to drive proactive marketing performance. This panel will share insight into their MOps journey, the hurdles, the wins, and the strategies looking forward.

Euan

14:15 Orchestration for Radical Collaboration

Carly

Is your marketing data organisation ready for the future? Join Satya as he unpacks what skillsets and profiles are needed to organise and operate an effective, agile data-driven marketing function.

Satya

15:30

Balancing the Marketing Budget: Innovation, transformation & performance

Join these marketing leaders as they share their approach to balancing the marketing budget. They’ll delve into technology and innovation allocations, balancing in-house vs agencies, headcount and wage considerations, and how all of this overlays with meeting the performance expectations of the business. See website for all panelists.

Bronwyn

Janine

Tim

Rehan Firoz Director, Marketing Strategy and Operations, Asia Pacific and Japan, Dell Technologies

Troy Muir Global Director - Digital Experience, Movember

Tracey Mesken Head of Marketing, WorkPac Group

David Hirsch Head of Marketing & Insights, QBE

Ferguson Marketing Operations and Planning, Medibank

Giltrap Enterprise Sales Manager, monday.com

Upadhyaya Former VP Campaign Optimisation Marketing Capability & Change Citibank, NAB

Troy Muir Global Director - Digital Experience, Movember

Powell Chief Executive Officer, Australian Marketing Institute

Pares Founder & Managing Director, Thinksmart Marketing

Beveridge Founder & CEO, Modern Marketing Group

DIGITAL EXPERIENCE

This is where we go deep, practical, and tactical. CX, customer journeys, B2B funnel, and lead generation strategies, CDPs, personalisation, retention, and everything in between. If you’re not thinking customer first, you will be after attending these sessions.

Sponsored by

Turn page for agenda

DIGITAL EXPERIENCE

Sponsored by

10:15 High-Tech to High-Touch: Bridging the gap in B2B customer journeys [Case Study]

In this session, Gary will share the real-life designs used to help a major global Fortune 200 electronics distributor transform how they engage their B2B buyers and support their employees to drive higher value and revenue. He’ll cover:

• Looking at factors beyond personalisation and message

• Designing a high-tech, high-touch hybrid engagement model

• A walkthrough of the design that brought clarity of scope to the data

Gary Schoch SVP & GTM leader for HCLSoftware Customer Experience

11:30 Is Retention the New Acquisition?

During an economic downturn and a wave of layoffs, marketers are facing a dilemma: How do we do more with less? For many, especially those companies that prospered during COVID-19, shifting focus from acquisition to retention is crucial. In this session, Charlie shares a repeatable 3-phase approach for marketers to retain more customers, minimize churn risk, and refine targeting to acquire higher-value customers on the acquisition side. In a resource-depleted world, this is the only path to long-term, sustainable growth. You won’t want to miss this session.

Charlie Windschill Director of Growth Marketing, Ortto

12:30 Through Turbulence & Triumph: Retail leadership & e-commerce innovation [Fireside Chat]

Covid brought us new challenges, opportunities, innovation, and growth, but as we transition out of covid what does 2023 and beyond look like for retail and e-commerce leaders? Join this fireside chat as we explore:

• What innovation in 2023 looks like following such a rapidly evolving few years

• The critical role of partnership channels in meeting business objectives

• Which covid-born initiatives are now fundamental to success

• Where it went wrong, and what was learned

See website for all speakers.

Vanja Wilson VP of Sales APAC, Partnerize

13:45 CRO for 2023 Master Class

This CRO master class starts with three surprising case studies which resulted in over $4 Million dollars in online sales. Showing how you can do the same, the CRO Master class will cover; CRO fundamentals, Customer research, Strategy, Testing, and Reporting

This session will conclude with an open Q&A session and Top 5 Optimisation tests to run in 2023.

Matthew Pezzimenti Director / Founder, Conversion Kings

14:00 The Hard Truths of Delivering Personalisation

See website for more information and all panelists.

Oliver Palmer Consultant, Oliver Palmer

Rajan Kumar Co-Founder & CEO, The Lumery

16:00 From Data Chaos to Customer Clarity: How to build a strong data foundation with a customer data platform

Is your marketing organisation ready for a Customer Data Platform? Do you have the right team members, and what gaps will you need to fill? What are the short, medium and long term benefits including cost efficiencies and your ability to collect and activate first-party data? Join this session to hear real answers from those who’ve been there before you!

Will Griffith VP & GM APJ, Tealium

Shawn Lewis Senior Product Manager | Analytics & Insights, Countdown Supermarkets New Zealand

DIGITAL EXPERIENCE

Sponsored by

10:15 Be the Unfair Advantage: Customer experience and the next competitive battleground

With pressure on marketers to own the end-to-end customer experience - data, and the right tech solutions have never been more topical. But what tools do you need? What’s the difference, overlap, or gap between CRM, CDP, MDM, and DMP’s? And where do you start? This session will bring sense to the case for CDP’s, where they fit, how to start your journey, and the measurable benefits organisations are seeing from their investment. Join A trio of Deloitte experts including Miguel Leone from Deloitte Digital and become the unfair advantage.

Zoé Freeman

11:30 B2B ICP/Persona & Journey Mapping Masterclass

Miguel Leone Partner, Deloitte Digital

For B2B, knowledge of the full customer journey is often spread across business silos and isn’t always shared in a way that can be analysed and actioned.

In this session you’ll learn:

• Learn how to develop your ideal customer profile, personas for your buying committee, and customer journey maps that visualise every experience and touchpoint, both digital and physical your customers have with you

• Understand how to tap into the organisation’s insight, experience, and data to map out the customer journey

• Learn how to execute your journey maps

Janine Pares Founder & Managing Director, Thinksmart Marketing

12:30

Designing High-Performing CX Journeys That Meet Customer Expectations

Do your customer experiences meet your customers’ expectations? And how do your design and improve your processes to both meet and exceed these expectations?

Join this session to unpack what it takes to create successful CX journeys, sharing real examples that will empower you to get the most out of your own journeys.

Nicola Ayan Senior Product Strategy Director, Optimizely

Lead Alliance Director & Sitecore Ambassador MVP, Deloitte Digital

13:45 TL;DR: A B2B Marketer’s Blueprint: Traffic, leads, demos, and revenue

Traffic > leads > demo > revenue... simple right? These are the critical components B2B marketers need to focus on for success. Join Axel in the session as he shares his insights into:

• Traffic: Creating compelling content for your audience that attracts them to your website

• Leads: Having a delightful digital experience that drives form conversions

• Demos: The “north star” measurement that marketers can really control and ready to be passed on to sales

• Revenue: How to get a seat at the table and present the ultimate metric that your C-level should care about

Axel Sukianto Marketing Director, Demand Generation, UpGuard

14:45 Customer Journey Orchestration: The keys to the castle!

Put your customer at the centre, it sounds simple right? But how do you create a true 360-degree customer experience that brings together market, product, and service? How do you power up for journey orchestration with marketing use, service-oriented, and operations-oriented use cases? Join this panel as they share their expertise and opinion on how to architect the optimal customer journey.

Pete Avery Director, Decisioning.com

Vanja Stace CXO, KING LIVING

Kris Fagan Vice President - Asia Pacific & Japan, mParticle

Doriena Parsons National Head of Strategic Communications and Marketing, Moore Australia

16:00 The Future of MarTech: Architecting for customer engagement

Momentous change is upon us, and no matter your MarTech maturity level, what we face next is not something we can’t manage only with tools and frameworks built in the past.

With access to vast amounts of content, digital assets, customer data, analytics, and all the specialized technology platforms that underpin them, most enterprise businesses are still figuring out how to understand and manage customer engagement at scale.

In this session, Henry will discuss what’s next in the current state of Enterprise MarTech and talk about an engagement-led approach to MarTech architecture to drive change under an evolutionary philosophy. You’ll learn:

• The concept of the Information Fabric of Customer Engagement

• The capabilities required to future-proof your architecture

• How to assess your maturity level

• How to evolve your current architecture

• How to scale your approach

• The main components of the MarTech of Tomorrow

Henry Hernandez-Reveron Senior MarTech Advisor

EMERGING TECH + SOCIAL INFLUENCER MARKETING

ChatGPT is on everyone’s lips and opinions are flying, but we’re broadening the discussion here to the wider generative AI space and its applications and implications, lifting the lid on new emerging tech, and dissecting digital storytelling and the future of content.

Our second track in this theatre peels back the layers to influencer marketing with a fresh lens, what defines an influencer in B2B, how do you create employee advocacy through social, and a look at where the Metaverse fits in 2023.

Sponsored by

EMERGING TECH + SOCIAL INFLUENCER MARKETING

Sponsored by 10:30 Audience-First Marketing: A playbook

In 15 years of studying virality and hundreds of marketing campaigns online, we’ve learnt one simple but powerful truth: it all starts and ends with the audience. Specifically the shape of the audience. Your audience is never a monolith, but always a system of communities connected in a network. The shape of that network predicts how content will spread and the reactions it will generate. Mapping your marketing strategies onto that shape will give you the best chance of success. This is what we mean when we say that ‘the audience is the message’. In this talk we turn that theory into a playbook and look at what it means to go audience-first and how this approach is revolutionising the way we do creative and media strategy, influencer marketing, reputation intelligence and campaign measurement and optimisation.

Francesco D’Orazio Co-Founder, Chief Executive Officer, Pulsar

11:30 Harnessing the Power of LinkedIn: The executive and employee playbook

According to LinkedIn, an employee content share achieves 200% higher click-through rate than a company share. In this session, Amaury will take you through:

• Why a LinkedIn employee strategy should sit at the heart of your communications plan

• The different voice archetypes of thought leaders and which one is right for you

• Quick wins to raise your profile and lead by example

Amaury Treguer Co-Founder, Bread Agency

12:30 Creating Dynamic and Personalised Content at Scale

This session will help you understand how to create a consistent, relevant, and scalable content engine that meets your business objectives. You’ll leave learning:

• What headless delivery of dynamic/personalised content is

• The tools and technology available on the market that can support

• How to modularise your content and the operational savings that accompany

• Real-life examples and case studies

Andrew Lomas

Co-Founder & CEO, Creative Folks

13:45 Work Management Platforms: The secret weapon your marketing teams didn’t know they needed

Defining strategy and making long-term plans has become more difficult than ever, especially as marketing budgets continue to be first on the chopping block. Marketing leaders need to continue demonstrating ROI and start making changes and investments today that help drive agility and business-critical results. So, how can senior management through to project owners gain real-time visibility and accountability across all projects, tasks and outcomes? In this session, you’ll get insight into how leading marketers are leveraging their new secret weapon, Work Management. In a Fireside Chat, Andy Lark, Chief Customer Officer at Dubber shares how they have broken through cross-functional barriers that marketers often face when building a highly efficient marketing function underpinned by technology. Bring your questions, as it’s not often you have this level of experience ready to share.

Caroline Wiemann Head of Marketing, APJ, Asana

Andy Lark Founder & Chief Revenue Officer, Liven

14:45 Performance Marketing: Maximising effectiveness through a Booktopia lens

Join Pathum Wanigasekara, Head of Performance Marketing at Booktopia as he shares what it takes to not only create but to maintain, optimise and improve a kick-ass performance marketing program. He’ll delve into measurable milestones, campaign goals, content, channels, and testing methodologies used at Booktopia

Pathum Wanigasekara Head of Performance Marketing, Booktopia

15:45 Stop, Collaborate & Listen: Creating actionable insights from social media data

With consumers spending more time online than ever before, social media has become a key source of information for brands and audiences alike. Hear how Meltwater’s Lucy Lawton helps Australia’s leading organisations make sense of social media insights through data visualisation and optimised measurement frameworks that uncover trends and inform business strategy.

Lucy Lawton Enterpise Account Executive, Meltwater

EMERGING TECH + SOCIAL INFLUENCER MARKETING

Sponsored by

10:15 Smarter, Better, Faster, Stronger: Working with AI today and tomorrow

We’ve reached the messy middle with AI — marketers have a huge number of AI tools available to them, but making them part of the day-to-day is easier said than done. We’re distinctly aware that these tools are both the best they’ve ever been, and the worst they’ll ever be.

Join this panel of marketers as they share, question and debate:

• How they’re using AI in their day-to-day

• Integrating AI across your marketing team

• Noteworthy wins and success stories

• The failures and major obstacles

• The quick wins you can take back to your own business

See website for all panelists.

Alexandra Senter CEO, The Big Smoke Media Group

Charlie Windschill Director of Growth Marketing, Ortto

11:30 Digital Experience Led Growth: The future of B2B marketing

In today’s digital age, customer experience has become a key differentiator for businesses seeking growth. With the increasing influence of technology, it is crucial for companies to understand and leverage the power of digital experiences. This session will bring together marketing experts from Grant Thornton and ON24 to explore the latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

Key takeaways include:

• The role of digital experiences in driving growth

• The importance of data-driven insights in shaping digital experiences that convert

• How to align people, process and technology for scale

Join us as we delve into the world of digital experience led growth and learn how to navigate this rapidly evolving landscape.

Tim Johnston Senior Marketing Director, APJ, ON24

Ben Scott Head of Digital Marketing and Communications, Grant Thornton

12:30 New Kids on the Block: Emerging marketing technologies you can use today!

With thousands of martech solutions available to us, and the continual evolution of new and cross-platform solutions, what is ‘new’ and what’s simply ‘relabelled’? Join this session to see the new tools joining the tech stack, their purpose, and how they can help your marketing org in the future. See website for all panelists.

Juan Mendoza CEO/Founder, The Martech Weekly

Bronwyn Cook B2B Marketing Leader

13:45 The Secret Sauce: Unlocking the power of content creators

Creating content is easy, but consistently delivering killer content is not. In this session, award-winning PR professional Adam Freedman will share his tips for identifying and harnessing content creators that create content that gets results.

Adam Freedman Head of Brand and Communications, Booktopia

13:45 Catching the Social Commerce and Livestreaming Sales Rocket

A recent study by Accenture revealed that the current $492 billion social commerce industry is expected to grow three times faster than traditional e-commerce to reach $1.2 trillion by 2025. Amongst some of the key shopping capabilities and functionality already released such as shoppable links, branded content, and in-app checkouts, livestreaming is one of the most promising formats.

Social livestreaming is half-infomercial, half-entertainment, and usually hosted by influencers. These videos allow the audience to discover new collections, shop products or exclusive bundles, and get access to special offers throughout the program’s duration. Think QVC on steroids.

Livestream shopping is not new in countries like China, the US, and Europe but it’s only a matter of time before it gets here. Hear it first during this session.

Mary Proulx Co-Founder, Bread Agency

MARKOPS + ADTECH

Arguably the most rapid area of growing importance to our marketing function, this theatre unpacks the people, process, data, systems, and skills required to power a first-class output through market operations. We’ve brought together the most amazing minds to discuss build vs buy; agile marketing, crossfunctional collaboration & culture, where no-code fits, how to win over internal stakeholders, and much more.

Separately, you’ll find adtech sessions exploring interactive audio, in-game, programmatic, and where in-house adtech platforms sit in 2023.

Sponsored by

MARKOPS + ADTECH

Sponsored by 10:45 Scaling Your Marketing Operations with No-Code Platforms

The No Code and Low Code app and platform market has flourished in recent years, empowering teams to create, integrate, test and learn faster. In this session you will hear from marketing practitioners about:

• What does No Code really mean for a business

• Pros and cons of No Code

• How to achieve measurable results

• Achieving quick wins and what can you solve for today

Kristen Makin Director and Co Founder, Centric Partners

11:45 The Secret Sauce: Developing a collaborative and cross-functional marketing team culture

This panel will openly discuss frameworks that help marketing teams be optimally motivated and productive. They’ll share their experience, wins, and failures in building community, implementing performance-related rewards, and establishing mentorship and formal learning programs.

Tim Beveridge Founder & CEO, Modern Marketing Group

Andrea Dixon Senior Director, APJ Marketing, DocuSign

Scott McGregor B2B Marketing Leader

Michaela Aguilar Head of Business Partnership Ecosystem, APAC, Acoustic

Nathan Ting Director, Digital, Customer Engagement and Loyalty, Scenic Group

Dianna Andrade Director Agile Marketing, Johnson & Johnson

Troy Muir Global Director - Digital Experience, Movember

13:00 Agile Marketing: The what, why, how, and if?

Is your marketing org using Agile methodologies? Considering it? Need more information? Join this panel as they share their take on:

• The principles of Agile Marketing

• How these principles can help build a flexible, scalable and resilient team

• The first steps to your agile journey

See website for all panelists.

Renee Peary Director, Delivery & Operations, The Lumery

Mona Lolas Executive Advisor and Board Director, Consultant / ICON APAC

Tracey Mesken Head of Marketing, WorkPac Group

14:15

BIG Things - Small Packages! Unleashing the Power of Small Teams

A must-attend session, Stephanie and Paris lift the lid and share-all on how they, as a small team of two, achieve powerhouse results leading the monday.com APAC marketing function. They’ll share with you how they:

• Strategise and execute marketing and events for regional hubs

• Leverage technology to save time, effort, and resource requirements

• Collaborate with global teams on content, design, brand, comms and agencies

• Deliver killer OOH campaigns and annual roadshow events

Stephanie Perez-Israel Regional Marketing Manager APAC, monday.com

Paris Franke Events and Product Manager, APJ, monday.com

15:30

Fighting the Right Fight: Managing complex campaigns across teams in large organisations

The bigger the organisation, the bigger the (internal) challenge when it comes to planning and executing complex marketing campaigns. In this session, Peter will share his experience and perspective on how to understand:

• Where you’re fighting

• Who you’re fighting

• And how to strategically plan your approach

* No harm was inflicted on any individuals or objects during the creation of this synopsis

Peter Preston Senior Product Marketing Manager, Atlassian

MARKOPS + ADTECH

Sponsored by 10:45

Best Practices Marketing Operations [Fireside Chat with Westpac]

Join Tess and Paula as they discuss frameworks streamlining marketing operations, including the people, the processes and the technologies. They’ll dive into how Westpac manages workflows for thousands of briefs, approvals and assets, and the best practices for big brands to ensure high volume production that is always on brand.

Tessa Court CEO & Co founder, IntelligenceBank

Paula Avendano Senior Manager Go To Market Planning, Westpac

11:45

The Build vs Buy Debate: A no-BS discussion!

Join this panel of martech leaders as they share their thoughts, opinions and experience in both build and buy scenarios of customer data technology. This is a no BS session, painful experiences, speedhumps, rainbows and glory stories - you’ll hear it all!

Nick Dennis Regional Vice President, Solution Consulting, APJ, Tealium

Simon Rumble Head of Developer Relations and Community, Snowplow

Vishal Repaka Principal, Civic Data

Justin Grant Justin Grant, Advisory Board Member, Customer Data Institute

13:00 Winning Back Time: Optimising processes, templates and streamlining communication to drive effective collaboration

It sounds simple; Develop templates and standardise processes to save time. But where do the real wins exist that will enable your teams to achieve more? Join us for this session as we unpack real examples of the process structures, streamlined communication and templates that have proven highly effective for putting significant valuable time back into marketing departments. Bring marketers and all teams and agencies they work with into one platform to better align and execute on top priorities, streamline collaboration, and scale marketing processes to deliver a marketing strategy that drives business impact.

Caroline Wiemann Head of Marketing, APJ, Asana

14:15

Aligning MarTech Operations with Sales and Marketing

Finding sales and marketing alignment can prove challenging within many organisations. When things are good, they’re great, but when performance is missing the mark, friction can emerge. What role does martech play in supporting and enhancing this alignment, and how can you leverage your technology and MarkOps processes to keep the synergy between sales and marketing? Join this fireside chat as ideas, thoughts, and hurdles are shared in an open forum.

Varun Luthra Country Manager, ANZ, Grazitti Interactive

Balkar Singh Rao Sr Manager, Marketing Automation, Grazitti Interactive

Ruchi Lapran Sr Manager, Grazitti Interactive

15:30 Say Goodbye to Random Acts of Marketing: How these marketers used the power of process to win

Join Anna for a fast-paced session that will change the way you think about marketing forever. Using case studies from ambitious CMOs and high-growth brands, Anna will share the patented process that has quietly been making order out of chaos for marketers, and significantly increasing conversion rates for their brands. You will leave with a 6-point process that will help you segment your marketing technology choices, and prioritise the mountain of work to be done.

Anna Harrison CEO, RAMMP

DATA, ANALYTICS & MEASUREMENT

Data, data, data. How do we get the most out of it, how do we interpret it, and how do we protect it? In this theatre we’re examining the future of trust; how to win the Privacy game, decision-making that looks beyond the data, hyper-targeting in a cookie-less future, and how AI is being used to make data decisions.

Sponsored by

DATA, ANALYTICS & MEASUREMENT

Sponsored by

10:15

Becoming Comfortably Uncomfortable

Data is not a silver bullet and it’s highly improbable that you’ll ever have 100% of the data you need to make a decision. A data journey is no different, all too often we hear about the short tenure of data leaders or the lack of achievement in data projects. In order to lead in data we need to get more comfortable with being uncomfortable. In this session we talk about the ups and downs of a data journey and talk about how uncomfortable we needed to get to make sure the pace of progress was a fit for the environment we were in.

Tim Armstrong Director of Digital Capability and Data, Nova Entertainment

11:30

Content is King, but Data is Kingmaker!

How do you find the right strategic alignment between data, content, and campaign communication? Join this panel as they delve into the challenges, considerations, and potential paths to finding the harmonious balance. See website for panelists.

Satya Upadhyaya

Former VP Campaign Optimisation Marketing Capability & Change Citibank, NAB

12:45 Intent, Intent, Intent! Leveraging Intent Data for Optimal Success [B2B]

Intent data has the potential to transform the outcomes of our B2B marketing campaigns, but with so many tools, and increasing data points, how do you make headway and kick goals? In this session you will learn:

• The changing landscape of intent marketing

• The right data, tools, and technologies to use

• How to define and target different intent-driven personas See website for panelists.

Axel Sukianto Marketing Director, Demand Generation, UpGuard

Bronwyn Cook B2B Marketing Leader

14:00 The Future of Customer Engagement: How to leverage AI to build long-standing customer relationships

Gartner recently reported that 84% of digital marketing leaders believe using AI enhances the marketing function’s ability to deliver personalised experiences to customers. By engaging with customers at the optimal time, or with the most relevant message, marketers can increase customer engagement and improve efficiency.

In this session, Alex Holub, Head of Machine Learning Products at mParticle, will explain how marketing teams can set themselves up to use AI successfully (without dependence on Data Science), and how AI–when deployed correctly–can be used to drive innovative customer experiences and increase loyalty.

In this session, you will learn:

• How you can use AI to transform the customer experience

• What’s required to generate AI insights effectively

• How and AI-powered CDP can help you integrate AI insights into your existing marketing workflows

Alex Holub Head of Machine Learning Products, mParticle

15:00 Growth, Efficiency, Privacy - Winning 2023

With the ever-changing landscape of mobile apps, comes opportunities to grow. Changes in user behavior, privacy policies, and external factors such as the economy, push industry players to be more creative in pursuing growth. Join AppsFlyer and Canva on a live conversation exploring the three themes to winning 2023 to get learnings and tactical insights for your brand’s success.

Joen Van Driel Vice President of Sales APAC, AppsFlyer

Yann Fasbender Global Mobile User Acquisition Lead, Canva

16:00 Strategies to Navigate Through the Economic Crisis - What App Marketers Are Doing or Should Do to Grow and Sustain During This Uncertainty

See website for more information and all panelists.

Stefanie Isakidis Enterprise Account Executive - ANZ, Adjust

Sarah Neill Founder & CEO, Mys Tyler

Allan Whatmore Director of New Business, Shines Digital

DATA, ANALYTICS & MEASUREMENT

Sponsored

by 10:15 The Future of Trust

With 66% of APAC consumers saying that once a company has violated their trust, they will NEVER give it their business again, it’s clear that the success of an organisation is becoming increasingly dependent on a solid foundation of trust. This session will explore the importance of trust, industry provocations leading to its mandate, and the roles and responsibilities of the executive leadership team for successfully gaining and maintaining trust. We will also look at privacy, regulatory shifts, the topic of ‘cookie-less’, and core capabilities organisations will need to consider in the future, along with tangible efforts to move forward in this space.

Ian Dejong Principal Strategist - Technology, Adobe

11:30

Beyond First-Party Data: Unpacking the power of passive data [Fireside Chat]

As the mission-critical chase for first-party data consumes us, our customers and prospects have become more conscious and aware of the value of their data. In this fireside chat we’ll explore:

• A broader data collection mindset

• Passive data and the ways to collect and interpret

• Success stories and use cases with impressive results

Andrew Stone General Manager Australia, Meshh Ltd

12:45

Chris Toward Managing Director, The Shift Corp

First-Party Data: The true drive for better customer experience!

First-party data is reshaping the digital landscape. As we learn how to maximise the power of audience intelligence in a cookieless future, the people, strategies, and technology we deploy will strongly influence the success of our business outcomes and objectives. This panel of data and marketing experts will share their experiences and opinions on the power of data, the role it plays, and how it feeds into delivering superior customer experiences. See website for details.

Catherine Lopes Chief Data & Analytics Officer, Merkle ANZ

Amy Shi-Nash Chief Analytics and Data Officer,

Maddie Jahnke Head of Marketing Connections,

Jana Marle Zizkova CEO & Co-founder, Meiro and Shelovesdata

Pernod Ricard Winemakers

Tabcorp

14:00 Data Ethics in Symmetry: Demonstrating business value while delivering on your data responsibilities

Laws show us what we can do with data, but a comprehensive data ethics framework will show your business what you should do. To get serious internal buy-in, you need to best understand how to operationalise and demonstrate value with data ethics. In this session, Sarah will share her tips on how you can demonstrate business value while deploying good privacy practices.

Sarah Miles Privacy Champion & Senior Privacy Officer, Australian Broadcasting Corporation

15:00 Are Customer Data Practices Destroying Your Customer Experience?

Graeme Jeffrey Boorer Chairman, Customer Data Institute Pty Ltd

16:00 The Top 15 Digital Behaviours That Drive Sales (And How to Use Them)

Nearly every marketer today is focused on improving customer experience with personalized content to increase sales.  Did you know there are 15 digital behaviours, that when used in a customer journey, can deliver improved conversion rates (sales) at lower cost? In this session we will show you what you need to capture these behaviours, and how to implement them in your marketing operation to improve your sales and marketing KPIs.

Paul Pisecco GTM Leader, HCLSoftware CX Data Platforms & AI, HCLSoftware

DEMO STAGE

Bring problems and find solutions! Discover the very best marketing technology and learn how how it can work for you.

10:30 DXP of the Future - Be One Step Ahead for the Best Customer Experience

11:00 Driving Customer-Centric Growth Through Data-Driven Approach to Engagement

11:30 Accelerate Your Digital Marketing Success with Magnolia DXP: Harnessing the power of composable architecture

12:00 Tap Into the Value From Your Marketing Data Using AI

12:30 Creating a Unified View of Your Customers

Jerry Nott Regional Director APAC, Contentstack

Michael Ricciardone, Country Manager, Australia & New Zealand, MoEngage

Arijeet Rana Associate Director of Sales, MoEngage

James Hirka General Manager, Magnolia Australia

Jan Schulte Head of Group Consulting, Magnolia Australia

Lovish Verma Sr. Data Engineer, Grazitti Interactive

Sam Bessey Lead Solutions Consultant, Amperity

13:00 Automate a Marketing Campaign, Evaluate its Performance, and Share the Success Through Interactive Dashboards

13:30 Chatbots, Personalization & Content Management: The power of progress digital experience

14:00 Hack the Digital Chaos of Marketing. Be That champion.

14:30 Scale Digital Engagement and Revenue Growth with ON24

15:00 Marketing 101: Leverage Asana to make time for the work that matters

Ade Ewart Managing Director, Apteco Australia

Katalina Babeva Senior Product Manager, Progress DX

Jay Sanderson Senior Product Marketing Manager, Progress DX

Andy Kyiet Chief Marketing Geologist, Demand Flow Intelligence

Jörn Sanda Director, SFX (Special Story Effects), The Big Smoke Media Group

Tim Johnston Senior Marketing Director, APJ, ON24

Matt Hemsley Marketing Operations Manager APJ, Asana

10:30 Automate a Marketing Campaign, Evaluate its Performance, and Share the Success Through Interactive Dashboards

Ade Ewart Managing Director, Apteco Australia

11:00 Hack the Digital Chaos of Marketing. Be That Champion.

Andy Kyiet Chief Marketing Geologist, Demand Flow Intelligence

Jörn Sanda Director, SFX (Special Story Effects), The Big Smoke Media Group

11:30 Unlocking Digital Delight with Unified, Cognitive Search

Manpreet Singh Technical Manager, Grazitti Interactive

Maneesh Kumar Vice President - Sales, Grazitti Interactive

12:00 Chatbots, Personalization & Content Management: The power of progress digital experience

Katalina Babeva Senior Product Manager, Progress DX

Jay Sanderson Senior Product Marketing Manager, Progress DX

12:30 Scale Digital Engagement and Revenue Growth with ON24

Tim Johnston Senior Marketing Director, APJ, ON24

Apteco

13:00 Driving Customer-Centric Growth Through Data-Driven Approach to Engagement

13:30 Align Your Marketing Team Around Clear Goals

14:00 Creating a Unified View of Your Customers

14:30 DXP of the Future - Be One Step Ahead for the Best Customer

15:00 Accelerate Your Digital Marketing Success with Magnolia DXP: Harnessing the power of composable architecture

Michael Ricciardone, Country Manager, Australia & New Zealand, MoEngage

Arijeet Rana Associate Director of Sales, MoEngage

Daniel Iversen Head of Solutions Consulting/ Engineering, Asana

Sam Bessey Lead Solutions Consultant, Amperity

Jerry Nott Regional Director APAC, Contentstack

James Hirka General Manager, Magnolia Australia

Jan Schulte Head of Group Consulting, Magnolia Australia

ACOUSTIC 719

Acoustic is an omnichannel marketing cloud and digital insights platform. Securely hosted in Australia, the platform powers customer-centric interactions between customers and organisations in real-time. Acoustic empowers marketers through it’s nocode drag and drop experience to deliver personalised communications across email, SMS, MMS, native app, web, print and paid media. acoustic.com

ADJUST

636

Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust is a subsidiary of AppLovin, the leading growth platform for developers. Learn more about Adjust at www.adjust. com.

adjust.com

AMPERITY

723

Amperity is the leading customer data platform (CDP) provider that helps companies put data to work to improve marketing performance, build longterm customer loyalty & drive revenue. Used by many of the world’s most beloved brands, such as Endeavour Drinks, Lucky Brand, Planet Fitness, Servco, and Under Armour. amperity.com

APPSFLYER 235

AppsFlyer helps brands make good choices for their business and their customers

through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and technology partners to create meaningful customer relationships. appsflyer.com

Apteco offers an end-to-end actionable insights platform, connecting you with your data. Our platform and support services bring analytics, visualisation, and customer segmentation to your fingertips. Apteco helps you understand your customers and our best-in-breed software enables you to ensure that every communication is relevant, targeted, and personal.

apteco.com.au

Asana is a leading work management platform that’s pioneering the future of work. Asana helps teams orchestrate all their work, from daily tasks to strategic initiatives. Millions of teams rely on Asana to do more with less.

asana.com AUSTRALIAN

Please visit us at our stand for more information. ami.org.au BOSCO™ 539

BOSCO™ AI-based digital-marketing platform designed for retailers and agencies. Connect all advertising channels, advanced AI predicts the most effective distribution of online spending across channels, enabling precise campaign forecasts with 96% accuracy. On average, clients experience a 23% revenue boost in the first month using the same media spend.

askbosco.com CONTENTSTACK

CONVERSION

KINGS

conversionkings.com.au

CUSTOMER DATA INSTITUTE 731

DELOITTE DIGITAL

624

715

The Content Experience Platform (CXP) category leader – empowers marketers and developers to deliver composable digital experiences at the speed of their imagination. Contentstack has the industry’s highest customer satisfaction rating and is a founding member of the MACH Alliance, helping enterprises adopt Microservices-based, API-first, Cloud-native SaaS, and Headless technology.

DEMAND FLOW INTELLIGENCE

725

demanflow.com.au

GRAZITTI INTERACTIVE 635

grazitti.com

HCLSOFTWARE 508

HCLSoftware, a division of HCL Technologies, develops, markets, sells and supports 30+ software product families in the areas of Enterprise Security, Digital Transformation, Data, Analytics & Insights, AI & Automation platforms. HCLSoftware is the cloud-native solution factory for enterprise software and powers millions of applications at over 20,000 organizations.

hcltechsw.com

INTELLIGENCEBANK 101

IntelligenceBank is the leading digital asset management and marketing operations software. We help marketing teams seamlessly manage digital assets, creative content approvals, marketing compliance, and creative project management to ensure brands get to market quickly, stay on brand and ensure regulatory compliance. intelligencebank.com

MAGNOLIA CMS 632

Founded in 1997 with a vision to create the most flexible content management system, Magnolia is now a worldleading digital experience platform company. Brands that want to scale fast and stay future-proof choose Magnolia because they love the flexibility of a composable DXP solution coupled with cutting-edge headless agility.

magnolia-cms.com

MARKETING DATA FITNESS 725

Your marketing data is the lifeblood of your business! To win the marketing race, you need fit data. We take your data and get rid of the bloat, such as duplicates and out-of-date contacts. Fit data will help drive your sales and marketing results to new levels. marketingdatafitness.com.au

MELTWATER

202

Meltwater is the leading media monitoring & social analytics platform that helps businesses to understand and influence the world around them. With 60 offices on 6 continents, our local experts help clients build influence, connect with their audience and measure success in real time. meltwater.com/en

MESHH

531

Meshh provides world class, location based intelligence and interaction solutions. We help event organisers, venues and brands measure engagement and interaction in their physical spaces. We help marketers learn more about how customers behave in real world environments. Then we help them deliver richer, more immersive experiences. meshh.com

MOENGAGE

729

MoEngage is an insights-led customer engagement platform. Trusted by 1000+ global consumer brands such as Samsung, Nestle, Standard Chartered, Jimmy Brings, MyDeal, Nova, Tammy Fit, Citi Bank. MoEngage empowers marketers and product owners with insights into customer behavior and use insights to engage across channels. moengage.com

MONDAY.COM

438

monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams.

monday.com

MPARTICLE

408

mParticle is an AI Customer Data Platform that powers the entire marketing stack with real-time customer data. Companies like NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale.

mparticle.com

ON24

626

ON24 re-imagines how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our webinar, virtual event and content experiences to drive engagement, generate first-party data and deliver revenue growth across the enterprise. on24.com

OPTIMIZELY

442

Optimizely helps our customers unlock their digital potential. With our leading digital experience platform, we equip teams with the tools, data, and insights they need to create and optimise better. We’re reinventing marketing and empowering marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight.

optimizely.com

ORTTO

145

Ortto, the world’s first complete marketing automation and analytics platform, empowers marketers to act with confidence and increase their impact on revenue. Sophisticated yet easy-to-use, our intuitive platform combines three powerful tools so teams finally benefit from their customer data, messaging, and analytics working together. Learn more: www.ortto.com ortto.com

PARTNERIZE

500

Partnerize is the only affiliate partnership management solution powering growth for marketers seeking high quality, scalable subsidies to primary channels through end-to-end software & comprehensive service. Partnership offers scale and automation on a pay-for-performance model. This combination affords marketers critical operating leverage to win in today’s complex marketing landscape.

partnerize.com

VENDORS

PROGRESS 722

Progress is a global software company that provides products to develop, deploy and manage highimpact business applications with a comprehensive stack of products designed to make technology teams more productive.

Progress Sitefinity is a contentmanagement and marketing analytics platform designed to maximize the agility needed to support enterpriselevel digital marketing. progress.com

PULSAR PLATFORM 418

Pulsar is the leading AI-powered audience intelligence platform, combining conversational and behavioural signals from the world’s leading digital destinations to help brands understand their audiences and create messages that matter to them. Pulsar is part of the Access Intelligence Group. pulsarplatform.com/about

SEARCHUNIFY 635

SearchUnify, a unified cognitive platform, leverages AI and ML algorithms to unify disparate content silos, fetch relevant results and extract actionable insights. The cognitive platform has since branched out into a comprehensive suite of AIpowered products – Intelligent Chatbot, Escalation Predictor, Agent Helper, KCS Enabler, and Community Helper. searchunify.com

SITECORE 624

We’re the leading provider of end-toend digital experience software. Our solution provides the tools brands need to build stronger connections with customers by unifying data, content, commerce, and experiences. Our SaaS-enabled, composable platform empowers brands to deliver unforgettable Customer Interactions. sitecore.com/company

SITEFINITY 722

Sitefinity CMS is a content management system (CMS) that you use to create, store, manage, and present content on your website. Content and pages in Sitefinity CMS are multilingual and you can use one Sitefinity CMS instance to manage multiple sites that can share content. progress.com/sitefinity-cms

TEALIUM

502

Tealium connects customer data across channels so businesses can connect with their customers. Empowering brands to create a complete, real-time customer data infrastructure, Tealium makes customer data more actionable, privacycompliant and secure. Over 850 global businesses trust Tealium to power their data strategies. For more information, visit www.tealium.com tealium.com

THE LUMERY

The Lumery is a marketing and technology consultancy bringing clarity to the complex. Using data and technology, they help bridge the void between brands and their customers. With their help, some of Australia’s largest brands are realising the potential of their technology investments and creating more intimate, higher-value customer experiences.

thelumery.com

VISION6 MEET UP CAFE

As Australia’s most reliable Email and SMS marketing software, Vision6 is passionate about helping marketers and agency professionals to get more customers and grow their business. Since 2001, Vision6 is relied upon by thousands of businesses for its industryleading marketing solution, real person local support, data sovereignty and security.

vision6.com.au

THE INFLUENCE, COLLABORATION & OPPORTUNITY NETWORK FOR B2B PROFESSIONALS