DIGITAL EXPERIENCE

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10:15 High-Tech to High-Touch: Bridging the gap in B2B customer journeys [Case Study]

In this session, Gary will share the real-life designs used to help a major global Fortune 200 electronics distributor transform how they engage their B2B buyers and support their employees to drive higher value and revenue. He’ll cover:

• Looking at factors beyond personalisation and message

• Designing a high-tech, high-touch hybrid engagement model

• A walkthrough of the design that brought clarity of scope to the data

Gary Schoch SVP & GTM leader for HCLSoftware Customer Experience

11:30 Is Retention the New Acquisition?

During an economic downturn and a wave of layoffs, marketers are facing a dilemma: How do we do more with less? For many, especially those companies that prospered during COVID-19, shifting focus from acquisition to retention is crucial. In this session, Charlie shares a repeatable 3-phase approach for marketers to retain more customers, minimize churn risk, and refine targeting to acquire higher-value customers on the acquisition side. In a resource-depleted world, this is the only path to long-term, sustainable growth. You won’t want to miss this session.

Charlie Windschill Director of Growth Marketing, Ortto

12:30 Through Turbulence & Triumph: Retail leadership & e-commerce innovation [Fireside Chat]

Covid brought us new challenges, opportunities, innovation, and growth, but as we transition out of covid what does 2023 and beyond look like for retail and e-commerce leaders? Join this fireside chat as we explore:

• What innovation in 2023 looks like following such a rapidly evolving few years

• The critical role of partnership channels in meeting business objectives

• Which covid-born initiatives are now fundamental to success

• Where it went wrong, and what was learned

See website for all speakers.

Vanja Wilson VP of Sales APAC, Partnerize

13:45 CRO for 2023 Master Class

This CRO master class starts with three surprising case studies which resulted in over $4 Million dollars in online sales. Showing how you can do the same, the CRO Master class will cover; CRO fundamentals, Customer research, Strategy, Testing, and Reporting

This session will conclude with an open Q&A session and Top 5 Optimisation tests to run in 2023.

Matthew Pezzimenti Director / Founder, Conversion Kings

14:00 The Hard Truths of Delivering Personalisation

See website for more information and all panelists.

Oliver Palmer Consultant, Oliver Palmer

Rajan Kumar Co-Founder & CEO, The Lumery

16:00 From Data Chaos to Customer Clarity: How to build a strong data foundation with a customer data platform

Is your marketing organisation ready for a Customer Data Platform? Do you have the right team members, and what gaps will you need to fill? What are the short, medium and long term benefits including cost efficiencies and your ability to collect and activate first-party data? Join this session to hear real answers from those who’ve been there before you!

Will Griffith VP & GM APJ, Tealium

Shawn Lewis Senior Product Manager | Analytics & Insights, Countdown Supermarkets New Zealand