DATA, ANALYTICS & MEASUREMENT

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10:15

Becoming Comfortably Uncomfortable

Data is not a silver bullet and it’s highly improbable that you’ll ever have 100% of the data you need to make a decision. A data journey is no different, all too often we hear about the short tenure of data leaders or the lack of achievement in data projects. In order to lead in data we need to get more comfortable with being uncomfortable. In this session we talk about the ups and downs of a data journey and talk about how uncomfortable we needed to get to make sure the pace of progress was a fit for the environment we were in.

Tim Armstrong Director of Digital Capability and Data, Nova Entertainment

11:30

Content is King, but Data is Kingmaker!

How do you find the right strategic alignment between data, content, and campaign communication? Join this panel as they delve into the challenges, considerations, and potential paths to finding the harmonious balance. See website for panelists.

Satya Upadhyaya

Former VP Campaign Optimisation Marketing Capability & Change Citibank, NAB

12:45 Intent, Intent, Intent! Leveraging Intent Data for Optimal Success [B2B]

Intent data has the potential to transform the outcomes of our B2B marketing campaigns, but with so many tools, and increasing data points, how do you make headway and kick goals? In this session you will learn:

• The changing landscape of intent marketing

• The right data, tools, and technologies to use

• How to define and target different intent-driven personas See website for panelists.

Axel Sukianto Marketing Director, Demand Generation, UpGuard

Bronwyn Cook B2B Marketing Leader

14:00 The Future of Customer Engagement: How to leverage AI to build long-standing customer relationships

Gartner recently reported that 84% of digital marketing leaders believe using AI enhances the marketing function’s ability to deliver personalised experiences to customers. By engaging with customers at the optimal time, or with the most relevant message, marketers can increase customer engagement and improve efficiency.

In this session, Alex Holub, Head of Machine Learning Products at mParticle, will explain how marketing teams can set themselves up to use AI successfully (without dependence on Data Science), and how AI–when deployed correctly–can be used to drive innovative customer experiences and increase loyalty.

In this session, you will learn:

• How you can use AI to transform the customer experience

• What’s required to generate AI insights effectively

• How and AI-powered CDP can help you integrate AI insights into your existing marketing workflows

Alex Holub Head of Machine Learning Products, mParticle

15:00 Growth, Efficiency, Privacy - Winning 2023

With the ever-changing landscape of mobile apps, comes opportunities to grow. Changes in user behavior, privacy policies, and external factors such as the economy, push industry players to be more creative in pursuing growth. Join AppsFlyer and Canva on a live conversation exploring the three themes to winning 2023 to get learnings and tactical insights for your brand’s success.

Joen Van Driel Vice President of Sales APAC, AppsFlyer

Yann Fasbender Global Mobile User Acquisition Lead, Canva

16:00 Strategies to Navigate Through the Economic Crisis - What App Marketers Are Doing or Should Do to Grow and Sustain During This Uncertainty

See website for more information and all panelists.

Stefanie Isakidis Enterprise Account Executive - ANZ, Adjust

Sarah Neill Founder & CEO, Mys Tyler

Allan Whatmore Director of New Business, Shines Digital