EMERGING TECH + SOCIAL INFLUENCER MARKETING

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10:15 Smarter, Better, Faster, Stronger: Working with AI today and tomorrow

We’ve reached the messy middle with AI — marketers have a huge number of AI tools available to them, but making them part of the day-to-day is easier said than done. We’re distinctly aware that these tools are both the best they’ve ever been, and the worst they’ll ever be.

Join this panel of marketers as they share, question and debate:

• How they’re using AI in their day-to-day

• Integrating AI across your marketing team

• Noteworthy wins and success stories

• The failures and major obstacles

• The quick wins you can take back to your own business

See website for all panelists.

Alexandra Senter CEO, The Big Smoke Media Group

Charlie Windschill Director of Growth Marketing, Ortto

11:30 Digital Experience Led Growth: The future of B2B marketing

In today’s digital age, customer experience has become a key differentiator for businesses seeking growth. With the increasing influence of technology, it is crucial for companies to understand and leverage the power of digital experiences. This session will bring together marketing experts from Grant Thornton and ON24 to explore the latest trends and best practices in creating meaningful and impactful digital experiences that drive growth.

Key takeaways include:

• The role of digital experiences in driving growth

• The importance of data-driven insights in shaping digital experiences that convert

• How to align people, process and technology for scale

Join us as we delve into the world of digital experience led growth and learn how to navigate this rapidly evolving landscape.

Tim Johnston Senior Marketing Director, APJ, ON24

Ben Scott Head of Digital Marketing and Communications, Grant Thornton

12:30 New Kids on the Block: Emerging marketing technologies you can use today!

With thousands of martech solutions available to us, and the continual evolution of new and cross-platform solutions, what is ‘new’ and what’s simply ‘relabelled’? Join this session to see the new tools joining the tech stack, their purpose, and how they can help your marketing org in the future. See website for all panelists.

Juan Mendoza CEO/Founder, The Martech Weekly

Bronwyn Cook B2B Marketing Leader

13:45 The Secret Sauce: Unlocking the power of content creators

Creating content is easy, but consistently delivering killer content is not. In this session, award-winning PR professional Adam Freedman will share his tips for identifying and harnessing content creators that create content that gets results.

Adam Freedman Head of Brand and Communications, Booktopia

13:45 Catching the Social Commerce and Livestreaming Sales Rocket

A recent study by Accenture revealed that the current $492 billion social commerce industry is expected to grow three times faster than traditional e-commerce to reach $1.2 trillion by 2025. Amongst some of the key shopping capabilities and functionality already released such as shoppable links, branded content, and in-app checkouts, livestreaming is one of the most promising formats.

Social livestreaming is half-infomercial, half-entertainment, and usually hosted by influencers. These videos allow the audience to discover new collections, shop products or exclusive bundles, and get access to special offers throughout the program’s duration. Think QVC on steroids.

Livestream shopping is not new in countries like China, the US, and Europe but it’s only a matter of time before it gets here. Hear it first during this session.

Mary Proulx Co-Founder, Bread Agency