DATA, ANALYTICS & MEASUREMENT

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by 10:15 The Future of Trust

With 66% of APAC consumers saying that once a company has violated their trust, they will NEVER give it their business again, it’s clear that the success of an organisation is becoming increasingly dependent on a solid foundation of trust. This session will explore the importance of trust, industry provocations leading to its mandate, and the roles and responsibilities of the executive leadership team for successfully gaining and maintaining trust. We will also look at privacy, regulatory shifts, the topic of ‘cookie-less’, and core capabilities organisations will need to consider in the future, along with tangible efforts to move forward in this space.

Ian Dejong Principal Strategist - Technology, Adobe

11:30

Beyond First-Party Data: Unpacking the power of passive data [Fireside Chat]

As the mission-critical chase for first-party data consumes us, our customers and prospects have become more conscious and aware of the value of their data. In this fireside chat we’ll explore:

• A broader data collection mindset

• Passive data and the ways to collect and interpret

• Success stories and use cases with impressive results

Andrew Stone General Manager Australia, Meshh Ltd

12:45

Chris Toward Managing Director, The Shift Corp

First-Party Data: The true drive for better customer experience!

First-party data is reshaping the digital landscape. As we learn how to maximise the power of audience intelligence in a cookieless future, the people, strategies, and technology we deploy will strongly influence the success of our business outcomes and objectives. This panel of data and marketing experts will share their experiences and opinions on the power of data, the role it plays, and how it feeds into delivering superior customer experiences. See website for details.

Catherine Lopes Chief Data & Analytics Officer, Merkle ANZ

Amy Shi-Nash Chief Analytics and Data Officer,

Maddie Jahnke Head of Marketing Connections,

Jana Marle Zizkova CEO & Co-founder, Meiro and Shelovesdata

14:00 Data Ethics in Symmetry: Demonstrating business value while delivering on your data responsibilities

Laws show us what we can do with data, but a comprehensive data ethics framework will show your business what you should do. To get serious internal buy-in, you need to best understand how to operationalise and demonstrate value with data ethics. In this session, Sarah will share her tips on how you can demonstrate business value while deploying good privacy practices.

Sarah Miles Privacy Champion & Senior Privacy Officer, Australian Broadcasting Corporation

15:00 Are Customer Data Practices Destroying Your Customer Experience?

Graeme Jeffrey Boorer Chairman, Customer Data Institute Pty Ltd

16:00 The Top 15 Digital Behaviours That Drive Sales (And How to Use Them)

Nearly every marketer today is focused on improving customer experience with personalized content to increase sales. Did you know there are 15 digital behaviours, that when used in a customer journey, can deliver improved conversion rates (sales) at lower cost? In this session we will show you what you need to capture these behaviours, and how to implement them in your marketing operation to improve your sales and marketing KPIs.

Paul Pisecco GTM Leader, HCLSoftware CX Data Platforms & AI, HCLSoftware