MARKOPS + ADTECH

Sponsored by 10:45 Scaling Your Marketing Operations with No-Code Platforms

The No Code and Low Code app and platform market has flourished in recent years, empowering teams to create, integrate, test and learn faster. In this session you will hear from marketing practitioners about:

• What does No Code really mean for a business

• Pros and cons of No Code

• How to achieve measurable results

• Achieving quick wins and what can you solve for today

Kristen Makin Director and Co Founder, Centric Partners

11:45 The Secret Sauce: Developing a collaborative and cross-functional marketing team culture

This panel will openly discuss frameworks that help marketing teams be optimally motivated and productive. They’ll share their experience, wins, and failures in building community, implementing performance-related rewards, and establishing mentorship and formal learning programs.

Tim Beveridge Founder & CEO, Modern Marketing Group

Andrea Dixon Senior Director, APJ Marketing, DocuSign

Scott McGregor B2B Marketing Leader

13:00 Agile Marketing: The what, why, how, and if?

Is your marketing org using Agile methodologies? Considering it? Need more information? Join this panel as they share their take on:

• The principles of Agile Marketing

• How these principles can help build a flexible, scalable and resilient team

• The first steps to your agile journey

See website for all panelists.

Renee Peary Director, Delivery & Operations, The Lumery

Mona Lolas Executive Advisor and Board Director, Consultant / ICON APAC

Tracey Mesken Head of Marketing, WorkPac Group

14:15

BIG Things - Small Packages! Unleashing the Power of Small Teams

A must-attend session, Stephanie and Paris lift the lid and share-all on how they, as a small team of two, achieve powerhouse results leading the monday.com APAC marketing function. They’ll share with you how they:

• Strategise and execute marketing and events for regional hubs

• Leverage technology to save time, effort, and resource requirements

• Collaborate with global teams on content, design, brand, comms and agencies

• Deliver killer OOH campaigns and annual roadshow events

Stephanie Perez-Israel Regional Marketing Manager APAC, monday.com

Paris Franke Events and Product Manager, APJ, monday.com

15:30

Fighting the Right Fight: Managing complex campaigns across teams in large organisations

The bigger the organisation, the bigger the (internal) challenge when it comes to planning and executing complex marketing campaigns. In this session, Peter will share his experience and perspective on how to understand:

• Where you’re fighting

• Who you’re fighting

• And how to strategically plan your approach

* No harm was inflicted on any individuals or objects during the creation of this synopsis

Peter Preston Senior Product Marketing Manager, Atlassian