MARKOPS + ADTECH

Sponsored by 10:45

Best Practices Marketing Operations [Fireside Chat with Westpac]

Join Tess and Paula as they discuss frameworks streamlining marketing operations, including the people, the processes and the technologies. They’ll dive into how Westpac manages workflows for thousands of briefs, approvals and assets, and the best practices for big brands to ensure high volume production that is always on brand.

Tessa Court CEO & Co founder, IntelligenceBank

Paula Avendano Senior Manager Go To Market Planning, Westpac

11:45

The Build vs Buy Debate: A no-BS discussion!

Join this panel of martech leaders as they share their thoughts, opinions and experience in both build and buy scenarios of customer data technology. This is a no BS session, painful experiences, speedhumps, rainbows and glory stories - you’ll hear it all!

Nick Dennis Regional Vice President, Solution Consulting, APJ, Tealium

Simon Rumble Head of Developer Relations and Community, Snowplow

Vishal Repaka Principal, Civic Data

Justin Grant Justin Grant, Advisory Board Member, Customer Data Institute

13:00 Winning Back Time: Optimising processes, templates and streamlining communication to drive effective collaboration

It sounds simple; Develop templates and standardise processes to save time. But where do the real wins exist that will enable your teams to achieve more? Join us for this session as we unpack real examples of the process structures, streamlined communication and templates that have proven highly effective for putting significant valuable time back into marketing departments. Bring marketers and all teams and agencies they work with into one platform to better align and execute on top priorities, streamline collaboration, and scale marketing processes to deliver a marketing strategy that drives business impact.

Caroline Wiemann Head of Marketing, APJ, Asana

14:15

Aligning MarTech Operations with Sales and Marketing

Finding sales and marketing alignment can prove challenging within many organisations. When things are good, they’re great, but when performance is missing the mark, friction can emerge. What role does martech play in supporting and enhancing this alignment, and how can you leverage your technology and MarkOps processes to keep the synergy between sales and marketing? Join this fireside chat as ideas, thoughts, and hurdles are shared in an open forum.

Varun Luthra Country Manager, ANZ, Grazitti Interactive

Balkar Singh Rao Sr Manager, Marketing Automation, Grazitti Interactive

Ruchi Lapran Sr Manager, Grazitti Interactive

15:30 Say Goodbye to Random Acts of Marketing: How these marketers used the power of process to win

Join Anna for a fast-paced session that will change the way you think about marketing forever. Using case studies from ambitious CMOs and high-growth brands, Anna will share the patented process that has quietly been making order out of chaos for marketers, and significantly increasing conversion rates for their brands. You will leave with a 6-point process that will help you segment your marketing technology choices, and prioritise the mountain of work to be done.

Anna Harrison CEO, RAMMP