g n i t a r b eC le students uo r
Introducing our new Korowa brand By Jane Grlj Director of Marketing and Communications
New brand campaign creative.
Did you know that in early 2020 Korowa completed a brand refresh? This was to ensure that we present ourselves accurately, reflecting who we are. With a strong existing brand, our refresh was subtly paying homage to our values and traditions, while bringing a contemporary fresh style. This included the introduction of a new personality font, a review of the colour palette and the introduction of a palm graphic representing our Latin School motto Palma Non Sine Pulvere, or ‘no palms without dust’. It was this brand refresh that set the foundation for the new design of the Korovian magazine launched in August 2020, followed by a new website in 2021. You may have also noticed the refreshed look and feel on posters around the School and in material such as our subject selection Navigators. With these important brand foundations in place we excitedly began to explore the potential for a new marketing campaign for Korowa.
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