Fine & Country International Summer Bulletin 2023

BULLETIN International Summer 2023

Nicky Stevenson Managing Director

I am thrilled to share with you the success of our recent Conference, where we had the pleasure of hosting all of our international licensees together. The energy and enthusiasm from each of you was truly inspiring, and I am delighted to hear the positive feedback from all who attended.

I believe that the power of working together is the key to our success, and the Conference was a testament to that. We were able to share experiences and ideas, and I am confident that this will lead to even greater achievements in the future. I am excited to announce that our 2024 Conference will take place on March 8th in London, so please save the date in your calendars. In addition, we are currently arranging an international day which will be held on June 7th in Lisbon.

One of the things that sets our network apart is our commitment to giving back for the wider good. We will continue to offer training webinars and Masterclass live streams to ensure that we all have the opportunity to learn and grow with each other. With so much experience and knowledge amongst us, there is always something new to discover. Find upcoming event dates and links to book on pages 26–27.

During my recent amazing visit to Portugal, I was impressed with the fantastic licensees who are fully embracing our ethos of Presentation, Exposure and Service worldwide. Similarly, Simon Bradbury has recently visited our new licensee in Cyprus, and it is great to see how much support there is among the licensees within the network, all working together to enhance the brand.

I know that the current market can be tough, but I urge you all to engage with the wider network, attend Fine & Country Masterclasses, bootcamps and webinars, and stay inspired. It is also important to consistently review your on-and-off market lead generation strategies to ensure you are doing all that you can to thrive in this market. Let us not forget the basics, which are often dropped when we are busy, but essential for our success.

2023

We would like to give a warm welcome to:

UNITED KINGDOM

Fine & Country Rock and Padstow

Fine & Country South East London

Fine & Country Cheltenham, Gloucester and Tewkesbury

Fine & Country Winchmore Hill

THE FINE & COUNTRY INTERNATIONAL NETWORK WELCOMES CYPRUS

Fine & Country’s international expansion continues, as Cyprus becomes the latest addition to the network. Purple International was established in September 2007 and has worked hard over the past 15 years to become a deserved market leader.

Giorgos Tsoukkas, Managing Director of Fine & Country Cyprus, was inspired by the brand’s vision and expertise before becoming part of the network.

With their head office located in the Famagusta District, on the Eastern coast of the island, Fine & Country Cyprus will offer coverage across the most popular areas of the country. The property market in Cyprus has remained steady in coastal areas. The region is particularly popular among European expats, with the country being a well-located island at the crossroads of Europe, Africa and Asia. The island is renowned for its natural beauty, ideal weather conditions and numerous blue flag beaches, and has been experiencing a significant increase in foreign investment in its property market in recent years. Giorgos notes: “One of the factors that makes Cyprus an attractive destination for foreign investors is its low corporate tax rate, which is among the lowest in Europe.

This has led to an influx of professionals from countries such as Germany, Italy and France, who work online and move their companies to Cyprus to take advantage of the low tax environment. The increase in foreign investment has also led to a surge in construction activity, with developers building new properties to meet the growing demand from both local and foreign buyers. Another significant factor that may influence the property market in Cyprus in 2023 is the country’s Permanent Residency Program. This offers foreign investors the opportunity to move to the island with family and enjoy the island lifestyle.”

Fine & Country Cyprus already market an impressive selection of luxury properties on their website, listing luxury villas and prime city apartments up to €8,000,000. With the average price of a villa in Limassol around €1,500,000 and around €600,000 in Paphos, Larnaca and Ayia Napa, and apartments ranging from €200,000 to €500,000 on average across the island, Fine & Country Cyprus will continue to exclusively target the upper quartile.

For more info, contact giorgos@fineandcountry.com or scan the QR Code

CYPRUS

TO STAND OUT BE OUTSTANDING

March saw the return of the Fine & Country Annual Conference, the pinnacle of the Fine & Country events calendar. This is the one occasion, each year, where representatives from across the world come together to learn, exchange ideas and collaborate with an aim to better their businesses and grow the power of Fine & Country in their regions.

This year, we brought the Conference to you from a fresh, new, contemporary venue which embodied the charm and character of Fine & Country and was the perfect backdrop to the day’s presentations and awards ceremony.

To Stand Out Be Outstanding

Nicky Stevenson, Fine & Country MD and Emilie Despois, Fine & Country CMO

Nicky Stevenson and Emilie Despois presented on the Outstanding achievements of the brand, from awards to standout marketing from agents and the health of the brand on a national level.

We also saw what training and events are to come in 2023; find more about these on pages 26 to 27.

How Is The Economic Outlook Affecting Individuals’ Behaviour

Keith Edwards, CEO and Lead Investment Manager, Casterbridge

Keith provided valuable insight into the global economic climate and forecast. He delved into what this could mean for the real estate industry in the coming years, as well as how this will affect the behaviours of Fine & Country customers around the world.

How I Became An Outstanding €1 Million Office

Chris Hara, CEO, Fine & Country Costa Blanca North Chris shared his story and formula for success; from opening his Fine & Country office in 2019 to growing this to a business which has generated over €1 million.

The Fine & Country 2023 Conference

Our Standout Panel

We were joined by four of the brand’s most prominent business owners, who discussed the different strategies they employ to ensure they stand out from their competitors. Their dedication to customer excellence, team mentorship and strategic mindset to tackle local market challenges is what sets these outstanding leaders apart.

Top Tips for Outstanding Lead Generation, Outstanding Presentation and Outstanding Fee

Jon

Jon’s proven success with the Fine & Country brand speaks for itself and at this year’s Conference he didn’t disappoint. Talking on topics including social media strategy, the power of mindset and AI, his presentation was both inspiring and value-packed.

Outstanding Achievement of The Fine & Country Foundation

Bel

As lunch was served, the network were humbled with a presentation on the achievements of The Foundation during 2022 and a look at how you can each make a small contribution towards helping an incredibly worthy cause and helping The Foundation reach its target of £1m total raised, in 2024.

We also ran an online auction throughout the day with holidays available to win, as well as items available to purchase for charities we’ve supported over the years. We raised a phenomenal £8,878 in total, so thank you again to everyone who contributed.

Pledge £150 a month

Pledge £200 a month

Pledge £250 a month

Alice Watson-Smith, Ben Madden, Bruce Hawker and Nicholas Leigh-Wood

Burnell Molyneux, Fine & Country Marketing Manager, UK

Handford, Fine & Country Non-Executive Director

INTERNATIONAL

Meet the Fine & Country international network, meet a community of like-minded agents, forge valuable relationships and discover lucrative referral opportunities. Scan the QR codes to explore the dedicated country fact sheets and to learn about the markets and teams.

AUSTRALIA

Amy Gohil Director, Fine & Country Perth amy.gohil@fineandcountry.com

Vivek Gohil Director, Fine & Country Perth vivek.gohil@fineandcountry.com

CYPRUS

Giorgos Tsoukkas Managing Director, Fine & Country Cyprus giorgos@fineandcountry.com

FRENCH RIVIERA

Alice Watson-Smith Managing Director, Fine & Country French Riviera alice.ws@fineandcountry.com

Chris McGinnis Senior Partner, Fine & Country French Riviera chris.mcginnis@fineandcountry.com

GERMANY

Michael Heming CEO, Fine & Country Germany michael.heming@fineandcountry.com

Immanuel Lindenfeld Head of Growth, Fine & Country Germany immanuel.lindenfeld@fineandcountry.com

HUNGARY

Nicholas Leigh- Wood CEO, Fine & Country Hungary nicholas.leighwood@fineandcountry.com

JERSEY

Margaret Thompson CEO, Fine & Country Jersey margaret.thompson@fineandcountry.com

MAURITIUS

Guillaume Buffard Branch Manager, Fine & Country Mauritius managermauritius@fineandcountry.com

Agnes Heming Vice President, Fine & Country Germany agnes.heming@fineandcountry.com

Vicky Gurd Director, Fine & Country Jersey vicky.gurd@fineandcountry.com

NAMIBIA

DIRECTORY

Daniella Pyper Admin, Fine & Country Namibia daniella.p@fineandcountry.com

PORTUGAL The Algarve

PORTUGAL

Lisbon, Porto, Comporta, Cascais

Bruce Hawker Director, Fine & Country Algarve b.hawker@fineandcountry.com

Jorge Pereira General Manager, Fine & Country Algarve jorge.p@fineandcountry.com

Zoie Hawker Managing Partner, Fine & Country Algarve z.hawker@fineandcountry.com

Charles Roberts Managing Partner, Fine & Country Lisbon charles.roberts@fineandcountry.com

Afonso Sousa Business & Sales Manager, Fine & Country Lisbon Afonso.sousa@fineandcountry.com

SOUTH AFRICA

John Herbst CEO, Fine & Country South Africa john.herbst@fineandcountry.com

SPAIN

Jacqueline Hara Marketing Manager, Fine & Country Spain jacqueline.hara@fineandcountry.com

Cristian Hara Business Development Manager, Fine & Country Spain cristian.hara@fineandcountry.com

ZIMBABWE

Karen Nyenga CEO, Fine & Country Zimbabwe karen.n@fineandcountry.com

Chris Hara CEO, Fine & Country Spain chris.hara@fineandcountry.com

OUTSTANDING

The day before the Fine & Country Annual Conference, 50 influential members from our international network came together, representing nine different countries from around the globe. This interactive day was designed to foster networking, encourage the exchange of best practices, and provide insights into the latest Fine & Country sales and marketing tools.

NEW INTERNATIONAL MARKETING TOOLS AND STRATEGIES

The International Day was hosted by Nicky Stevenson and Emilie Despois, who presented the latest updates from the Head Office. The newly introduced marketing tools included the buyer-led international campaigns tailored to each Fine & Country market. Additionally, we were thrilled to introduce new marketing materials, such as the international versions of the Client Marketing Plan, a new Buyer’s Guide, and an updated Strategy for Success booklet.

During the event, our international network were introduced to the National Advisory Council concept. The day provided a unique opportunity to learn directly from members of the UK NAC, who were on hand to share their successful strategies and offered expert advice. The importance of the existing Member Standards has also been discussed, which enables a consistent and robust brand presence globally.

With over 300 locations worldwide, the Fine & Country network offers some excellent opportunities for collaboration and earning additional revenue.

Use these campaigns to promote the international reach of Fine & Country and generate international buyer referrals. Some countries charge as high as a 7% fee.

THE IMPORTANCE OF SOCIAL MEDIA PRESENCE AND PUBLIC RELATIONS

In the afternoon, Fine & Country expert speakers delved into the realm of social media and public relations. Sophie Davies, Head of Social Media and Content, along with Holly Hibbett, Social Media and PR Executive, provided tips on how to achieve greater social media presence and engage with the right audiences through the best channels. Head of PR, Wesley Barnard, underscored the importance of having a well-defined PR strategy and outlined the most effective approaches for pitching impactful stories to the press.

Last but not least, delegates had the chance to celebrate the benefits of collaborative work and discover how to leverage referral opportunities more effectively.

BUYER’S GUIDE BESPOKE

International OPPORTUNITIES

Did you know?

Did you know that international licensees will pay you a referral fee for successful buyer referrals? With over 300 locations worldwide, the Fine & Country network offers some excellent opportunities for collaboration and earning additional revenue. We have highlighted different countries from the network with a dedicated campaign aiming to target international buyers. Promote the global reach of the brand by sharing the buyer-led campaigns both in print and digitally. Discover the dedicated country fact sheets within the Members’ Hub to learn about the local property market, your partners and referral opportunities.

AVERAGE FEES AROUND THE NETWORK

WINNERS

2022

The annual Fine & Country Awards didn’t disappoint, as we recognised offices and individuals who excelled in 2022 and demonstrated the epitome of what belonging to Fine & Country means. Whether that be as a standout performer within their region, or for delivering an exceptional service in a specific area, the day came to an end on a high of celebration.

FINE & COUNTRY PROPERTY AWARDS

North West Award

WINNER: Fine & Country North Cumbria

North East Award

WINNER: Fine & Country Northumberland

South East Award WINNER: Fine & Country Marlborough and Devizes

London Award WINNER: Chiswick

East Anglia Award WINNER: Fine & Country St Neots

South West Award WINNER: Fine & Country New Forest

Wales Award WINNER: Fine & Country Newport

Midlands Award WINNER: Fine & Country Droitwich Spa

WINNERS

2022

FINE & COUNTRY PROPERTY AWARDS

REGIONAL WINNERS

NORTH WEST

Fine & Country North Cumbria

NORTH EAST

Fine & Country Northumberland

WALES

Fine & Country Newport

MIDLANDS

Fine & Country Droitwich Spa

EAST ANGLIA

Fine & Country St Neots

SOUTH WEST

Fine & Country New Forest

SOUTH EAST

Fine & Country Marlborough and Devizes

LONDON

Fine & Country Chiswick

AFRICA

Fine & Country Helderberg

SPAIN

Fine & Country Costa Blanca North

EUROPE

Fine & Country French Riviera

ASIA PACIFIC

Fine & Country Perth

OVERALL WINNERS

BEST UK OPERATOR

Fine & Country Chiswick

BEST INTERNATIONAL OPERATOR

Fine & Country French Riviera

OUTSTANDING CONTRIBUTION AWARD

Ben Madden, Fine & Country Chiswick

Spain Award

WINNER: Fine & Country Costa Blanca North

Europe Award

WINNER: Fine & Country French Riviera

Asia Pacific Award

WINNER: Fine & Country Perth

Africa Award

WINNER: Fine & Country Helderberg

WINNERS

2022

FINE & COUNTRY PROPERTY AWARDS

Public Relations Award

WINNER: Fine & Country North Cumbria

Social Media Award

WINNER: Fine & Country Leamington Spa

Foundation Award

WINNER: Fine & Country Rugby

WINNER:

Property Presentation Award

WINNER: Fine & Country French Riviera

The Napoleon Wilcox Individual Achievement Award

WINNER: Sue Gipson, Fine & Country St Neots

Park Lane Associate Award

Sarah Tuer, Fine & Country Northumberland

WINNERS

2022

FINE & COUNTRY PROPERTY AWARDS

SPECIALIST CATEGORIES

MARKETING AND EXPOSURE AWARD

Fine & Country Algarve

PROPERTY PRESENTATION AWARD

Fine & Country French Riviera

CUSTOMER SERVICE AWARD

Fine & Country Fakenham

BEST REFERRING AGENT AWARD

Fine & Country Colchester

BEST NEWCOMER AWARD

Fine & Country Northumberland

PUBLIC RELATIONS AWARD

Fine & Country North Cumbria

SOCIAL MEDIA AWARD

Fine & Country Leamington Spa

FINE & COUNTRY FOUNDATION AWARD

Fine & Country Rugby

PARK LANE ASSOCIATE AWARD

Sarah Tuer, Fine & Country Northumberland

This year, we introduced a new award. In memory of Napoleon Wilcox – a dear friend, one of the first licensees and the first Chair of the National Advisory Council (NAC).

Sue Gipson, Fine & Country St Neots

Marketing and Exposure Award

WINNER: Fine & Country Algarve

Customer Service Award

WINNER: Fine & Country Fakenham

Best Referring Agent Award

WINNER: Fine & Country Colchester

Best Newcomer Award

WINNER: Fine & Country Northumberland

UPDATED SEARCH

UPDATED PROPERTY SEARCH

Whilst the Google API which powered our property search is widely used for location searches, it was not suited to your customers’ needs. Therefore, the tech team spent months developing an alternative text-based and elastic search, which we launched on 30th March.

How does the upgraded search work for visitors?

Visitors type the first letters of the location they would like to search in, in the search bar. As they type, suggestions starting with the same letters appear. The more the visitors type, the narrower the selection of locations becomes.

Visitors are also able to see the number of properties listed in each location.

If the location is not listed, visitors will still be able to carry out a ‘free text’ search by simply typing the location and clicking on ‘buy’ or ‘rent’.

How does the search recognise the locations?

SOUTH AFRICA:

• The suggestions are sourced from Property24.

• You should continue to use Property24 locations in your CRM for the search to work as intended.

ALL OTHER COUNTRIES:

• The search is based on CRM address fields.

• You need to be careful, making sure place names are spelt correctly and that you split the address across the address fields properly. Otherwise, the system will generate duplicate suggestions or mistakes in the dropdown.

• We use the data entered in Address 3, Address 4, City, Country and Postal Code where appropriate.

MICROSITE STRUCTURE

MICROSITE STRUCTURE

We have implemented two major upgrades to your microsite.

Microsite menu

Your microsite menu is now more prominent, with the national menu taking a step back when visitors are on your microsite. This will allow visitors to remain within your microsite and navigate through your pages more easily.

Property pages

Your property pages are now listed under your microsite (rather than the national site), which means that visitors will not only remain on your microsite when browsing through your properties, you will also be able to track property page performances and your digital marketing activities on GA4.

Please email fineandcountry@starberry.tv if you do not have access to GA4.

NEW TV & VIDEOS PAGE

We have launched a new page on the Fine & Country website, dedicated to video content, to help enhance our video marketing strategy.

Why have we done this:

• The page showcases the exquisite property presentation and marketing which Fine & Country offers.

• Directing users to a landing page on the website, as opposed to YouTube, nurtures the customer journey, keeping them within the Fine & Country website where they can browse properties, find their local agent, request a valuation and much more.

• We can now track traffic via the Fine & Country website, whilst simultaneously generating views on the YouTube channel.

OPPORTUNITIES

Spanning across 300 premium locations worldwide, the Fine & Country network offers some excellent opportunities for collaboration. Join forces with like-minded agents to explore exceptional collaborative opportunities and maximise your earning potential.

Scan the barcodes to learn more about these properties

SPAIN

Fine & Country Costa Blanca North

South-facing Bel Air-inspired Mediterranean Mansion in Javea

€1,950,000

Referral fee: 2%

This is a palatial classically designed villa with Spanish colonial architecture known for its luxurious open-air style. Embracing natural surroundings with stunning views of the Montgó mountain while celebrating the finest elements of construction and décor with marble columns and floorings that are timeless in their appeal.

Fine & Country Benahavis

Villa within the Prestigious Marbella Club Golf Resort

€4,750,000

Referral fee: 2%

A palatial property that is a stunning architectural masterpiece that draws inspiration from a 12th-century Moorish fort that adorns the mountains behind the golf course, and the rich Arabic influence in Andalucia, Spain. Its design reflects the historical and cultural connection between Andalucia and Morocco, which lasted for 800 years.

Fine & Country Costa del Sol – Mijas Costa Stunning Front-line Beachfront Villa

€3,495,000

Referral fee: 2%

Located in the highly sought-after La Cala de Mijas, the villa boasts stunning views of the Mediterranean Sea and offers direct access to the beach, making it the ideal property for anyone seeking the ultimate coastal lifestyle and luxury living.

Fine & Country Costa Blanca North Luxury Boutique Resort for Private Use or High Rental Yield Opportunity

€5,000,000

Referral fee: 2%

Two exceptionally elegant and classically designed villas that have been completely reformed by the current owner in line with a luxury boutique hotel and luxury villa concept where the attention to detail is second to none with a refined décor in both furnishing and decoration.

UK

Fine & Country Costa Blanca North Impressive Private Villa with Panoramic Sea Views over Montgó Mountain

€1,495,000

Referral fee: 2%

A splendid and impressive villa located at the end of a cul-de-sac in a residential area offering tranquil living and sweeping panoramic views of the sea over the bay of Javea including the old town, the port and to the Montgó mountain.

Fine & Country Reading Spectacular Waterside Residence

£ 7,500,000

Referral fee: 1.5%

A rare opportunity to acquire one of the most spectacular waterside mansions in the UK on the outskirts of the beautiful village of Sonning on Thames. This palatial property has been designed to inspire and the very flexible accommodation includes nine bedrooms in the main house, state-of-the-art cinema, gym, heated swimming pool, floodlit tennis court, separate staff accommodation and landscaped gardens all set in approximately 4.5 acres.

OPPORTUNITIES

SOUTH AFRICA

Fine & Country Pretoria Old East

Iconic Five-star Boutique Hotel with Views of the Union Buildings

ZAR 24,500,000

Total commission: 5%

Referral fee: 20%

The serene and classical beauty of this unique and luxurious home has always been an irresistible attraction to all lovers of fine things. Against the backdrop of fine architecture, park-like gardens and luxurious finishing, an enchanting colonial lifestyle unfolds.

Fine & Country Knysna

Stylish Ocean-facing Villa del Sur

ZAR 19,000,000

Total commission: 5%

Referral fee: 20%

A Myoli Beach home framed by the white sand beach, lush evergreen bushes and an awe-inspiring ocean frontage. This home is all about detail – every element is both beautiful and refined. Elegance built on a grand scale.

Fine & Country Knysna

Award-winning Boutique Hotel

ZAR 30,000,000

Total commission: 5%

Referral fee: 20%

The residence sits in an idyllic position with commanding views of the world-renowned Knysna Heads; the sea’s poetic fragrance and the nostalgic sounds of the ocean beneath ignites the senses, each in its own unique way.

Fine & Country Midrand

Architectural Ambience with a Soul

ZAR 11,900,000

Total commission: 5%

Referral fee: 20%

This iconic property in a euphoric setting has grown over the years where profound family memories have been forged. Ahead of its time in architectural excellence, this property exudes class, privacy and tranquillity. The imposing street presence, magical entrance and easy flow throughout the principal floor cleverly links the living spaces to the lush, landscaped garden.

Estée Lauder Villa in Cannes

€ 8,750,000

Referral fee: 1%

Once the French Riviera holiday home of the world-renowned beauty and fashion celebrity Estée Lauder, this glamorous Belle Epoque villa was built in 1920, ideally located in the heart of La Californie, within walking distance of the centre of town, and with panoramic views over the Lerins islands, and out to sea.

PORTUGAL

€ 7,500,000

Referral fee: 1%

The epitome of style, elegance and comfort, this stunning villa in the sought-after hills of La Californie in Cannes offers six luxurious en suite bedrooms, wonderful living spaces and panoramic views. High-end, custom finishes are evident throughout the home, including beautiful marble floors, bespoke cabinetry and solid oak floors in the bedrooms.

Exquisite Three Bedroom Penthouse with Sea Views in the Prestigious W Algarve Resort

€2,650,000

Referral fee: 1%

Experience unparalleled luxury in this three bedroom penthouse apartment, boasting 196m2 of living space and a 40m2 private garden, nestled within the exclusive W Algarve resort. Just a short stroll from the renowned ‘Praia do Evaristo’, the property is conveniently situated near a selection of restaurants, cafes and shops. Albufeira’s marina and the Salgados golf course are only a few minutes’ drive away, while Faro Airport is a mere 45-minute drive.

Scan

Fine & Country Algarve – Almancil

Fine & Country French Riviera

Fine & Country French Riviera

Villa with Panoramic Views in La Californie, Cannes

FINE & COUNTRY SOUTH AFRICA’S

More than 100 Fine & Country award winners and guests gathered at the Nasdak Rooftop Venue in Cape Town on 18 May 2023, to celebrate the outstanding performance of Fine & Country agents and offices during 2022.

The awards celebrate excellence across the entire spectrum of the network, showcasing the genuine enthusiasm and commitment Fine & Country agents have towards connecting buyers and sellers and making their dreams a reality.

Administrator of the Year

Carol Sumner

Fine & Country Helderberg

Rookie Rental Agent of the Year

Cara Lewis

Fine & Country Helderberg

Rookie Rental Agent of the Year

Jaye Schoeman

Fine & Country JHB North West

Most Improved Licensee

Fine & Country The Parks

Best Branded Office

Fine & Country Franschhoek

Best Property Presentation

Fine & Country Pretoria Old East

Best Marketing and Promotion

Fine & Country The Parks

Best Digital and Online Presence

Fine & Country Durbanville

Brand Ambassador

Karin Schwim

Fine & Country Bethlehem & Clarens

Top Achieving Rental Agent

Roxanne Lynott

Fine & Country Helderberg

Top Achieving Rental Agent

Michonne Oelofse

Fine & Country Helderberg

John Herbst, CEO of the Group, says that the Fine & Country awards are as aspirational as the homes the brand sells. The annual awards gala event is an opportunity to acknowledge and celebrate our network of people within Fine & Country South Africa. “Every year the brand achieves incredible results, and we must celebrate this excellence,” says Herbst. “Congratulations to those who won awards this year. We are extremely proud of the exceptional performance of the brand and delighted to acknowledge the outstanding efforts of our network.”

Top Achieving Sales Agent

Marna Bester

Fine & Country Lowveld Kruger

Top Achieving Sales Agent

Tom Clode

Fine & Country Franschhoek

Top Achieving Sales Agent

Lauren Cox

Fine & Country Sandton

Top Achieving Sales Agent

Simoné Croeser

Fine & Country Helderberg

Top Achieving Sales Agent

Lieska Dieperink

Fine & Country The Parks

Annual Awards

Top Achieving Sales Agent

Francois Du Pisani & Werner Van Schalkwyk

Fine & Country JHB North West

Top Achieving Sales Agent

Janet Erasmus

Fine & Country Sandton

Top Achieving Sales Agent

Ikram Gabr

Fine & Country Midrand

Top Achieving Sales Agent

Terry-Lee George

Fine & Country Franschhoek

Top Achieving Sales Agent

Wim Groenewald

Fine & Country Lowveld Kruger

Top Achieving Sales Agent

Carin Harris

Fine & Country Helderberg

Top Achieving Sales Agent

Shaun Harris

Fine & Country Helderberg

Top Achieving Sales Agent

Isobel McKenna

Fine & Country Sandton

Top Achieving Sales Agent

Tanya Mohr

Fine & Country Midrand

Top Achieving Sales Agent

Erich Schwim

Fine & Country Bethlehem & Clarens

Top Achieving Sales Agent

Karin Schwim

Fine & Country Bethlehem & Clarens

Top Achieving Sales Agent

Shanaz Sity-Herskovitz

Fine & Country False Bay

Top Achieving Sales Agent

Retha Snyman van Heerden

Fine & Country Hermanus

Top Achieving Sales Agent

Mariette Steyn

Fine & Country Helderberg

Top Achieving Sales Agent

Sharon-Ann Van Zyl

Fine & Country Paarl Winelands

Rental Office of the Year

1st Place

Fine & Country Helderberg

Sales Office of the Year

1st Place

Fine & Country Helderberg

Top Achieving Sales Agent Namibia

Cathy Kruger

Fine & Country Windhoek

Top Achieving Sales Agent Zimbabwe

Charity Kwajiya

Fine & Country Zimbabwe

Rental Agent of the Year

Michonne Oelofse

Fine & Country Helderberg

Sales Agent of the Year

Francois Du Pisani & Werner Van Schalkwyk

Fine & Country JHB North West

Licensee of the Year

Fine & Country Helderberg

INTERNATIONAL TRAINING DAYS

Fine & Country MD Nicky Stevenson hosts Academy Days in Cascais and the Algarve

In April Managing Director Nicky Stevenson visited our Fine & Country licensees in Portugal. She commented: “It was an absolute pleasure to deliver our Academy Day training in Lisbon and in the Algarve; everyone is so committed and passionate about the brand, it’s been an amazing experience. I managed to also fit in attending our new Lisbon office launch party with Sandra Fernandes de Sá, Charles Roberts and Nuno Durão, plus a ‘living in the Algarve’ event with Bruce Hawker and Zoie Hawker and finishing the trip visiting our stunning offices in Cascais, Carvoeiro, Tavira and Almancil. Thank you all for inviting me and for your hospitality.”

FINE & COUNTRY PORTUGAL UNVEILS

NEW LISBON OFFICE

In April, Fine & Country Portugal opened its new office in the heart of Lisbon.

The new office is located in Marquês de Pombal, described as one of the most prestigious areas in the capital, and will serve as a base for the company’s sales team and a space for clients and partners.

The Fine & Country Lisbon team will be led by business and sales manager Afonso Capitão de Sousa, as well as executive sales consultants Pedro Leal and Francisco Guerra and office assistant Marta Rocha.

Charles Roberts and Nuno Durão, both managing partners of the company, bring more than 40 years of experience and knowledge to the Portuguese residential real estate market, and their presence will reinforce the company’s image and position in the capital.

12 years of Fine & Country Portugal

In May we celebrated 12 years of Fine & Country Portugal. Charles Roberts and Nuno Durão led the Fine & Country brand to success in the country back in 2011 and have since taken it from strength to strength in the luxury property market across Cascais, Lisbon, Comporta and Porto with the support of Afonso Sousa, Sandra Fernandes de Sá and many more integral members of staff. Congratulations to the team, and cheers to the next 12 years and

FINE & COUNTRY PORTUGAL TAKES HOME TOP HONOURS AT INTERNATIONAL PROPERTY AWARDS

Fine & Country Portugal was honoured at the International Property Awards Event at The Savoy Hotel London on 2 February 2023, walking away with the awards for Best Real Estate Agency Marketing Europe 2022 to 2023, and Best International Real Estate Agency Marketing 2022 to 2023.

Competing against some of the top property professionals around the world, Fine & Country Portugal was presented with awards for their excellent marketing, customer service and innovative approach

to the real estate business. The awards are a testament to the hard work, dedication and commitment of the entire team. The awards are a great achievement and a reflection of the high standards of customer service and marketing that the team at Fine & Country Portugal strive for.

A huge congratulations to Fine & Country Portugal on winning these prestigious awards.

FINE & COUNTRY COSTA BLANCA NORTH MAIN SPONSOR FOR THE III MARINA DÉNIA WINE FAIR

For the second year running Fine & Country Costa Blanca North were the main sponsor for the event held on Friday 9th and Saturday 10th June with more than 20 wineries and food companies exhibiting.

Cristian Hara, Business Development Manager, along with the Mayor of Denia, Vicent Grimalt, cut the ribbon on Friday 9th June to officially open the start of the two-day event, which had the collaboration of Dénia Town Hall, Bodegas Vicente Gandia and Bodegas Blasco.

FINE & COUNTRY PORTUGAL ATTENDS PORTUGUESE REAL ESTATE FAIR

With four days of exhibitions, conferences and networking with leading industry experts, the event is described as:

FINE & COUNTRY ALGARVE WAVES THE PORTUGUESE FLAG IN THE STATES

Fine & Country Algarve was amongst the 14 Portuguese companies that partook in the Living in Portugal seminar events between the 9th and 11th of February in the States. The events were held in Los Angeles and San Francisco and allowed Californians interested in moving to Portugal or investing in the country to meet industry experts face to face. A total of 688 people registered to attend the events, ensuring a healthy turnout of potential clients.

FINE & COUNTRY ALGARVE ATTENDS THE SOVEREIGN

On the 24th of May the Algarve team attended yet another successful event. The Sovereign Group’s ‘Losing a UK Domicile in Favour of a Portugal “Domicile of Choice”’ seminar in Almancil attracted attendees who were looking to relocate to Portugal or establish a business entity in the country. Fine & Country Algarve’s Sales and Marketing Director Jorge Pereira presented on the outlook of the property market and highlighted future projections for foreign investors.

In May, Bruce Hawker, Zoie Hawker, Jorge Alexandre Pereira, Charles Roberts, Nuno Durão and the teams at Fine & Country Portugal and Algarve attended the Portuguese Real Estate Fair (SILSalão Imobiliário de Portugal ).

GROUP’S ALMANCIL SEMINAR

A meeting point for investors, entrepreneurs, technicians, public bodies and potential buyers.

QR CODE

FUNCTIONALITY

QR codes are an essential element to your marketing, seamlessly connecting print and digital, helping enhance a campaign or generate more leads. We have enhanced our QR code offering, with QR codes available within the Digital Hub, as well as a custom QR code generator.

MAKE THE MOST OF QR CODES

You may not be aware, but you are able to include a QR code within your property listings within EHW.

To do this, simply supply the QR code along with your submission form and imagery to ehw@fineandcountry.com.

Please note, QR codes must be to the listing on the Fine & Country website and will be removed if not.

EHW Copy Deadlines 2023

QR CODES IN THE DIGITAL HUB

Getting set up

Visit the Digital Hub page on the Members’ Hub to check your links and details. Find this under ‘QR Code Settings’. All contact details have been pulled from our system so please contact support@fineandcountry.com if any of the details are incorrect.

Adding codes to cards

In the Digital Hub, you will now see placeholders on the back of most templates. If this is not replaced, it will not be printed.

Under ‘QR codes’ on the right-hand menu, you will be presented with all the automated QR codes which you can drop onto the card. You can also create custom QR codes; these must be for brandapproved platforms.

From here, you can also download your QR codes in order to add them to other materials. Moving forward, most cards will be built with a default code.

CUSTOM QR CODE GENERATOR

Our new custom generator allows you to create and download QR codes outside of the Digital Hub, which can be used anywhere. Once created, a QR code can be saved for future use to save you having to recreate them.

Codes can be generated for:

• URLs/website links – To book a valuation or a property video tour

• Phone numbers – When scanned, the number will be entered into the user’s phone

• Email addresses – Perfect for adding to your business card

• Maps/locations – For directions to an open house event, for example

• Text messages – When scanned, a text is created on the scanner’s phone

PLEASE NOTE:

For direct mail and window cards, please use the QR code generator within the Digital Hub; this is for alternate materials which cannot be ordered via the Digital Hub.

Issue 55, 21st July

Issue 56, 20th October

EHW Pricing

Price per copy

10 to 49 copies: £3.00 + VAT each 50 to 99 copies: £2.75 + VAT each 100+ copies: £2.50 + VAT each Plus delivery and customs clearance charges (applicable on international deliveries)

Additional pages: £95 +VAT per page and includes ten copies of the magazine. Delivery is charged additionally.

CONTACT PLAN 2023

NETWORK,EVENTS AND TRAINING

Our 2023 contact plan gives you the opportunity to share ideas and learn from experts in their field, whether in-person or online. We want to make sure that you are well versed in everything Fine & Country so that you are not missing any opportunity to maximise the use of the brand.

Here is an overview of what has already taken place this year, a virtual session you can watch back, as well as what’s still to come and where you can book.

Google Analytics and Microsite Performance

Manoj Boopathi, Starberry Digital Senior Marketing Manager and Emilie Despois, Fine & Country CMO

Generating an Upfront Marketing Contribution

Jonathan Handford, Fine & Country Non-Executive Director

Becoming a Local Figure in Your Area

Ed Taylor, Managing Director of Fine & Country Marlborough and Devizes

Sell Fast and Earn Additional Revenue with Fine & Country Property Staging

Elaine Penhaul, Fine & Country Property Staging

Building a Successful Lead Generation Strategy

Ben Madden, Director of Fine & Country Chiswick

Winning Meaningful Price Reductions and Overcoming the Fear to Ask

Gaven Swan, Fine & Country Business Development Manager

Top Tips for Creating Video Content

Sophie Davies, Head of Social Media and Content

Blog Content and SEO

Ben Sellers, CEO, Starberry

Scan the QR code to watch back

VIRTUAL TRAINING SERIES

Twice a month, Sophie Davies, Head of Social Media and Content, or Nicky Stevenson, Fine & Country Managing Director, are joined by leading agents across the network and experts in their field, to share strategies and best practice to ensure you’re operating as an outstanding agency.

Tracking Traffic to Your Microsite

Manoj Boopathi, Starberry Digital Senior Marketing Manager and Emilie Despois, Fine & Country CMO

Becoming an Award-Winning Agent

Sarah Tuer, Director, Fine & Country Newcastle and Northumberland

How to Achieve a 2.5% Fee and an Upfront Contribution

Rob Munroe, Partner, Fine & Country Rock and Padstow

DATE: 14th August

Social Media: What’s new in 2023; Tips, Best Practice and How to Beat the Algorithm

Sophie Davies, Head of Social Media and Content

DATE: 19th Sept

Overcoming Fee and Common Objections

Gaven Swan, Senior Business Development Manager

DATE: 26th Sept

Maximising the Use of the Brand

Emilie Despois, Fine & Country CMO

Nicky Stevenson Managing Director Sophie Davies Head of Social Media and Content

MATERIALS

We created a suite of marketing materials specifically designed to help you engage with international clients and showcase Fine & Country’s unparalleled approach to marketing and the exceptional level of service offered within the network. This collection aims to support your appraisal appointments, overall buyer communications and, ultimately, help you to win business.

By personalising these brochures to reflect your office’s unique strengths and expertise, you’ll create powerful marketing assets that will set you apart from the competition. Get in touch with the Studio and we will help you to create your very own versions.

Discover a Wealth of Marketing Tools:

INTERNATIONAL MARKETING BOOKLET 2023

Unlock the true potential of the Fine & Country network and utilise the latest marketing strategies and tools. We understand the importance of creating a winning marketing strategy that not only generates leads but also nurtures valuable client relationships. Discover our comprehensive suite of tools and expertise that will support you in increasing your market share.

BESPOKE MARKETING STRATEGY

Known as the Menu, the Bespoke Marketing Strategy is designed to help you secure an upfront marketing fee and exclusive mandates, all while showing your vendor some of the key USPs of a Fine & Country agent.

This document can be delivered before the market appraisal or given at the appointment.

BESPOKE BUYER’S GUIDE

Showcase your outstanding services and set yourself apart from the competition with the Bespoke Buyer’s Guide.

This document can be sent to buyers when they enquire or during appointments to help differentiate your services and build trust.

INTERNATIONAL CLIENT MARKETING PLAN

This brochure includes a complete marketing strategy that covers every aspect of the ‘presentation, exposure, service’ offering.

This document should be used at the take-on appointment, and then at the follow-up review meetings.

A STRATEGY FOR SUCCESS

A STRATEGY

An introduction to Fine & Country’s brand ethos and positioning, ‘A Strategy for Success’ details our unique approach to marketing highlighting key strategies and the global Fine & Country network.

PROPERTY

OF THE MONTH

Every month, we present you with an international property to promote to your clients to demonstrate your international reach. We include all the marketing tools you need to promote the campaign, including social media assets to use across Facebook, Instagram and Twitter. Our 2023 campaigns so far have included properties from Spain, Portugal and South Africa.

GOLF PROPERTY OF THE MONTH

Each month we will release a fantastic new property on one of the many sought-after golfing destinations around the world. Advertise this property to your local area and take advantage of the referral fee opportunities available.

Our Golf Property of the Month in May 2023 is a delightful mountain chalet in Bansko, Bulgaria.

Price: €1,188,000

Referral fee: 5%

Scan the QR code to discover the campaigns

Scan the QR code to discover the latest Golf Property of the Month campaigns

THE BEST OF FINE & COUNTRY

PROPERTY VIDEO

OF THE MONTH

In April, we announced a new initiative to celebrate outstanding property videos across the network. Video has become a vital component in Fine & Country’s global marketing strategy, and we want to celebrate some of the fantastic videos being created by the network. Each month, we will select a video as our ‘Property Video of the Month’ to recognise one piece of outstanding content.

This will also prove as a valuable reference point to help other agents in the network improve their video creation and raise the standard across the brand.

THE WINNERS SO FAR

MARCH: Fine & Country Algarve

Watch the video

THE PRIZE

Each Property Video of the Month will be:

• Featured in the Buyers’ Database newsletter

• Advertised on Facebook and Instagram for the month

• Considered for the Luxury Home Tour Series on the Fine & Country YouTube channel

• Recognised on the Fine & Country Facebook page

APRIL: Fine & Country Leicester

Watch the video

MAY: Fine & Country French Riviera

Watch the video

• Shared and pinned to the F&C Backroom, so other agents can share with their audience

Submitted videos will also be taken into consideration for the Property Presentation Award at the annual Fine & Country Property Awards.

SUBMIT A VIDEO

To be considered for Property Video of the Month, please send the MP4 file of the video and the link to the property listing on the Fine & Country website to mediacentre@fineandcountry.com

ACCELERATED EXPOSURE

YOUTUBE UPDATE

1st January – 31st May

Our YouTube project has developed hugely in 2023 so far. We now have both Holly Hibbett and Freya Melling presenting property tours for our Luxury Home Tour Series, which is growing in popularity, and have explored brand partnership opportunities with high-end car brands Bentley, Aston Martin and McLaren to further enhance our exposure in the luxury market.

In 2023, our YouTube channel has achieved the following:

16,862 HOURS OF PROPERTY TOURS WATCHED

19,672

We have also seen our YouTube Shorts increase in popularity: Our community is becoming more engaged, too:

53,800

VIEWS +65% YoY

LIKES

+19%

OUR

MOST

POPULAR PROPERTY TOURS IN 2023:

• Inside a Millionaire Mansion on the Wentworth Estate: 226,244 impressions

• Inside a Modern Barn Conversion in Norfolk: 110,806 impressions

• Inside a Luxury London Penthouse with Cinema, Pool & Gym Facilities: 107,269 impressions

• Inside a £2,250,000 Designer Home: 104,895 impressions

and strategy

Our social media presence and reach continues to grow each year; these statistics show the sheer scale at which we interact with people online. These statistics have been strategically chosen with a focus on attracting sellers rather than buyers.

30,300 FOLLOWERS

INSTAGRAM

69% (Y o Y)

15,395 FOLLOWERS

LINKEDIN

48% (Y o Y)

• Use the white abbreviated Fine & Country logo in the top-right corner of your videos.

• We heavily promote well-produced, presenter-led videos, so ensure the presenter is confident, natural smiling and dressed professionally, i.e. smart casual.

• Script your videos where necessary to ensure you get all of the most important and interesting information across.

• Aim for your property tours to be over four minutes where possible.

32,279 PAGE LIKES

15% (Y o Y)

17,097 SUBSCRIBERS

YOUTUBE

419% (Y o Y)

488,398 VIEWS

YOUTUBE

VIDEO TIPS

• Start outside the property where possible and then follow with the most appealing room first.

• Start your video by welcoming the viewer and be sure to mention Fine & Country within the first 15 seconds.

• Area guides work really well, so try and include some information and footage of the local area where possible.

• End your video with a call to action, and don’t forget to include your contact details and the property details.

• Choose appropriate, royalty-free music.

• Make the most of your content with short-form videos including Facebook and Instagram Reels, TikToks and YouTube Shorts.

View the full Social Media Toolkit in the Members’ Hub

PR STRATEGY

IN 2023

A successful PR strategy aims to cultivate positive relationships between your business and its target audience. Its purpose is to promote your business image, safeguard its reputation, and effectively communicate its message through various channels. Unlike paid advertising, Public Relations relies on earned media, which holds greater trust and credibility among consumers.

While Fine & Country Head Office provides PR support, including press release writing, strategic advice and topic suggestions, taking your PR efforts to the next level requires the expertise of an in-house PR professional or an external agency familiar with your local market and journalists.

We have collated some top tips that will help you to improve your PR practices, help you when briefing PR agencies or recruiting a PR talent for

BUILD RELATIONSHIPS

Nurturing relationships is a fundamental aspect of effective media relations. Success lies not only in advancing your own agenda but also in understanding and catering to the interests of journalists and their readers.

1. Research the publications you’re targeting, read the latest issues and review past editions.

2. Prioritise publications with the highest circulation if time is limited.

3. Create a targeted media list and reach out to relevant journalists, expressing your willingness to provide comments, property insights, market reports and press releases.

4. Avoid making every interaction solely about securing coverage; engage with journalists on social media, invite them to events or arrange casual meetings over coffee.

PITCH SUCCESSFULLY

Regarding PR pitching, there are two approaches:

Reactive:

• Respond promptly to journalist requests for comments or property information, keeping an eye out for emails from the media centre, Facebook posts or the PR WhatsApp chat.

Proactive:

• Take the initiative to pitch a story, market report or property to journalists.

Consider the following tips when pitching:

• Timing is crucial, as it depends on the journalist’s preferences.

• Research suggests that the best days to email are Tuesday to Thursday, between 9am and 11am.

• If pitching a property, ensure it aligns with the specified theme or price range.

INTERNATIONAL PR HIGHLIGHTS

• Address emails to journalists by their name, avoiding blind carbon copies (BCC) of the entire list.

• Present the story in the body of the email for easy mobile access.

• Personalise your pitch, tailoring it to the specific journalist’s interests.

Properties that make for compelling stories:

• Celebrity connections.

• Exceptionally lavish homes.

• Homes with historical significance.

• Unique homes that are one-of-a-kind designs.

£45,488 AWARDED IN THE SPRING GRANT PROGRAMME

The Fine & Country Foundation has chosen 28 charities, with 27 of them based in the UK and one in South Africa, to receive a total of £45,488 in grants in its Spring Grant Programme.

The Grant Programme is designed to financially support non-profit organisations and charities that specifically focus on combating homelessness and poverty. The Foundation aims to provide some financial aid to these organisations, as they rely heavily on donations and have been significantly impacted by the increasing cost of living.

Thank you to everyone who gives regularly to make the Grant Programme possible.

HCT (HELPING CARING TEAM)

Nominated by Fine & Country Newport £3,000

THE BENJAMIN FOUNDATION

Nominated by Fine & Country Norwich £1,500

NUNEATON FOODBANK

Nominated

THE FOUR STREETS PROJECT

Nominated by Fine & Country Chichester £2,000

RAYS OF HOPE

Nominated by

£1,500

SLEEP POD

Nominated by Fine & Country Uckfield £1,500

£3,000

NEW BEGINNINGS READING

Nominated by Fine & Country Reading £1,200

KINGSTON CHURCHES ACTION ON HOMELESSNESS

Nominated by Fine & Country Putney £1,500

AMICUS TRUST

Nominated by Fine & Country St Neots £1,000

JULIAN HOUSE

Nominated by Fine & Country Bath £1,000

CANAAN TRUST

Nominated by Fine & Country Head Office

£1,000

EMMAUS COVENTRY AND WARWICKSHIRE

Nominated by Fine & Country Coventry

£1,500

REAL DEAL PLUS

Nominated by Fine & Country Northumberland

£2,000

THE BASEMENT PROJECT

Nominated by Fine & Country Droitwich Spa

£1,000

THE AMBER FOUNDATION

Nominated by Fine & Country Dorking and Cranleigh

£2,000

HIGH PEAK HOMELESS HELP

Nominated by Fine & Country High Peak

£1,000

CAMBRIDGE WOMENS AID

Nominated by Fine & Country Head Office

£1,000

THE PORCH

Nominated by Fine & Country Midlands

£2,500

BEACON HOUSE MINISTRIES

Nominated by Fine & Country Colchester

£1,500

VINEYARD COMMUNITY CENTRE

Nominated by Fine & Country Richmond £2,000

THE MEETING ROOM

Nominated by Fine & Country Dorking and Cranleigh £1,500

LAUNCHPAD READING

Nominated by Fine & Country Midlands

£2,500

EMMAUS BRIGHTON AND HOVE £1,500

THE CLOCK TOWER SANCTUARY

Nominated by Fine & Country Brighton and Hove £1,500

Nominated by Fine & Country Brighton and Hove

THE WINCHESTER BEACON £1,500

Nominated by Fine & Country Southampton

SCT £1,500

THE WINCHESTER BEACON

Nominated by Fine & Country East London

Nominated by Fine & Country South Scotland £1,000

THE 3 PILLARS FEEDING THE HOMELESS £2,000

Nominated by Fine & Country St. Neots