REPORT

And Strategy

Our social media presence and reach continues to grow each year; these statistics show the sheer scale at which we interact with people online. These statistics have been strategically chosen with a focus on attracting sellers rather than buyers.

30,300 FOLLOWERS INSTAGRAM 69% (Y o Y)

LINKEDIN

32,279 PAGE LIKES

15% (Y o Y)

YOUTUBE

15,395 FOLLOWERS 48% (Y o Y)

• Use the white abbreviated Fine & Country logo in the top-right corner of your videos.

• We heavily promote well-produced, presenter-led videos, so ensure the presenter is confident, natural smiling and dressed professionally, i.e. smart casual.

• Script your videos where necessary to ensure you get all of the most important and interesting information across.

• Aim for your property tours to be over four minutes where possible.

17,097 SUBSCRIBERS 419% (Y o Y)

YOUTUBE

Video Tips

• Start outside the property where possible and then follow with the most appealing room first.

• Start your video by welcoming the viewer and be sure to mention Fine & Country within the first 15 seconds.

• Area guides work really well, so try and include some information and footage of the local area where possible.

488,398 VIEWS

• End your video with a call to action, and don’t forget to include your contact details and the property details.

• Choose appropriate, royalty-free music.

• Make the most of your content with short-form videos including Facebook and Instagram Reels, TikToks and YouTube Shorts.