YOUTUBE UPDATE

1st January – 31st May OF THE MONTH

In April, we announced a new initiative to celebrate outstanding property videos across the network. Video has become a vital component in Fine & Country’s global marketing strategy, and we want to celebrate some of the fantastic videos being created by the network. Each month, we will select a video as our ‘Property Video of the Month’ to recognise one piece of outstanding content. This will also prove as a valuable reference point to help other agents in the network improve their video creation and raise the standard across the brand.

The Winners So Far

MARCH: Fine & Country Algarve

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THE PRIZE

Each Property Video of the Month will be:

• Featured in the Buyers’ Database newsletter

• Advertised on Facebook and Instagram for the month

• Considered for the Luxury Home Tour Series on the Fine & Country YouTube channel

• Recognised on the Fine & Country Facebook page

Our YouTube project has developed hugely in 2023 so far. We now have both Holly Hibbett and Freya Melling presenting property tours for our Luxury Home Tour Series, which is growing in popularity, and have explored brand partnership opportunities with high-end car brands Bentley, Aston Martin and McLaren to further enhance our exposure in the luxury market.

461,501

VIDEO VIEWS

In 2023, our YouTube channel has achieved the following:

APRIL: Fine & Country Leicester

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MAY: Fine & Country French Riviera

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• Shared and pinned to the F&C Backroom, so other agents can share with their audience

Submitted videos will also be taken into consideration for the Property Presentation Award at the annual Fine & Country Property Awards.

Submit A Video

To be considered for Property Video of the Month, please send the MP4 file of the video and the link to the property listing on the Fine & Country website to mediacentre@fineandcountry.com

33,059

VIEWS +65% YoY

4.85m SUBSCRIBERS +38% YoY

IMPRESSIONS +155% YoY

19,672

16,862 HOURS OF PROPERTY TOURS WATCHED

We have also seen our YouTube Shorts increase in popularity: Our community is becoming more engaged, too:

53,800 POST VIEW +10% YoY

APPEARANCES IN THE SHORTS FEED

OUR MOST POPULAR PROPERTY TOURS IN 2023:

• Inside a Millionaire Mansion on the Wentworth Estate: 226,244 impressions

• Inside a Modern Barn Conversion in Norfolk: 110,806 impressions

• Inside a Luxury London Penthouse with Cinema, Pool & Gym Facilities: 107,269 impressions

• Inside a £2,250,000 Designer Home: 104,895 impressions

174,828 LIKES +19% YoY

1,901