MICROSITE STRUCTURE

And Video Page

Updated Property Search

Whilst the Google API which powered our property search is widely used for location searches, it was not suited to your customers’ needs. Therefore, the tech team spent months developing an alternative text-based and elastic search, which we launched on 30th March.

How does the upgraded search work for visitors?

Visitors type the first letters of the location they would like to search in, in the search bar. As they type, suggestions starting with the same letters appear. The more the visitors type, the narrower the selection of locations becomes.

Visitors are also able to see the number of properties listed in each location.

If the location is not listed, visitors will still be able to carry out a ‘free text’ search by simply typing the location and clicking on ‘buy’ or ‘rent’.

How does the search recognise the locations?

SOUTH AFRICA:

• The suggestions are sourced from Property24.

• You should continue to use Property24 locations in your CRM for the search to work as intended.

ALL OTHER COUNTRIES:

• The search is based on CRM address fields.

• You need to be careful, making sure place names are spelt correctly and that you split the address across the address fields properly. Otherwise, the system will generate duplicate suggestions or mistakes in the dropdown.

• We use the data entered in Address 3, Address 4, City, Country and Postal Code where appropriate.

Microsite Structure

We have implemented two major upgrades to your microsite.

Microsite menu

Your microsite menu is now more prominent, with the national menu taking a step back when visitors are on your microsite. This will allow visitors to remain within your microsite and navigate through your pages more easily.

Property pages

Your property pages are now listed under your microsite (rather than the national site), which means that visitors will not only remain on your microsite when browsing through your properties, you will also be able to track property page performances and your digital marketing activities on GA4.

Please email fineandcountry@starberry.tv if you do not have access to GA4.

NEW TV & VIDEOS PAGE

We have launched a new page on the Fine & Country website, dedicated to video content, to help enhance our video marketing strategy.

Why have we done this: microsite performance

• The page showcases the exquisite property presentation and marketing which Fine & Country offers.

• Directing users to a landing page on the website, as opposed to YouTube, nurtures the customer journey, keeping them within the Fine & Country website where they can browse properties, find their local agent, request a valuation and much more.

• We can now track traffic via the Fine & Country website, whilst simultaneously generating views on the YouTube channel.

View the webpage