MICROSITE STRUCTURE

Microsite Structure

We have implemented two major upgrades to your microsite.

Microsite menu

Your microsite menu is now more prominent, with the national menu taking a step back when visitors are on your microsite. This will allow visitors to remain within your microsite and navigate through your pages more easily.

Property pages

Your property pages are now listed under your microsite (rather than the national site), which means that visitors will not only remain on your microsite when browsing through your properties, you will also be able to track property page performances and your digital marketing activities on GA4.

Please email fineandcountry@starberry.tv if you do not have access to GA4.

NEW TV & VIDEOS PAGE

We have launched a new page on the Fine & Country website, dedicated to video content, to help enhance our video marketing strategy.

Why have we done this:

• The page showcases the exquisite property presentation and marketing which Fine & Country offers.

• Directing users to a landing page on the website, as opposed to YouTube, nurtures the customer journey, keeping them within the Fine & Country website where they can browse properties, find their local agent, request a valuation and much more.

• We can now track traffic via the Fine & Country website, whilst simultaneously generating views on the YouTube channel.