CONTACT PLAN 2023

from Fine & Country International Summer Bulletin 2023

PROPERTY VIDEO

NETWORK,EVENTS AND TRAINING

Our 2023 contact plan gives you the opportunity to share ideas and learn from experts in their field, whether in-person or online. We want to make sure that you are well versed in everything Fine & Country so that you are not missing any opportunity to maximise the use of the brand.

Here is an overview of what has already taken place this year, a virtual session you can watch back, as well as what’s still to come and where you can book.

Virtual Training Series

Twice a month, Sophie Davies, Head of Social Media and Content, or Nicky Stevenson, Fine & Country Managing Director, are joined by leading agents across the network and experts in their field, to share strategies and best practice to ensure you’re operating as an outstanding agency.

Scan the QR code to watch back Scan

Google Analytics and Microsite Performance

Manoj Boopathi Starberry Digital Senior Marketing Manager and Emilie Despois, Fine & Country CMO

Generating an Upfront Marketing Contribution

Jonathan Handford Fine & Country Non-Executive Director

Tracking Traffic to Your Microsite

Manoj Boopathi Starberry Digital Senior Marketing Manager and Emilie Despois Fine & Country CMO

Becoming a Local Figure in Your Area

Ed Taylor Managing Director of Fine & Country Marlborough and Devizes

Sell Fast and Earn Additional Revenue with Fine & Country Property Staging

Elaine Penhaul Fine & Country Property Staging

Becoming an Award-Winning Agent

Sarah Tuer, Director, Fine & Country Newcastle and Northumberland

Building a Successful Lead Generation Strategy

Ben Madden, Director of Fine & Country Chiswick

Winning Meaningful Price Reductions and Overcoming the Fear to Ask

Gaven Swan Fine & Country Business Development Manager

How to Achieve a 2.5% Fee and an Upfront Contribution

Rob Munroe, Partner, Fine & Country Rock and Padstow

Materials

We created a suite of marketing materials specifically designed to help you engage with international clients and showcase Fine & Country’s unparalleled approach to marketing and the exceptional level of service offered within the network. This collection aims to support your appraisal appointments, overall buyer communications and, ultimately, help you to win business.

By personalising these brochures to reflect your office’s unique strengths and expertise, you’ll create powerful marketing assets that will set you apart from the competition. Get in touch with the Studio and we will help you to create your very own versions.

Discover a Wealth of Marketing Tools:

INTERNATIONAL MARKETING BOOKLET 2023

Unlock the true potential of the Fine & Country network and utilise the latest marketing strategies and tools. We understand the importance of creating a winning marketing strategy that not only generates leads but also nurtures valuable client relationships. Discover our comprehensive suite of tools and expertise that will support you in increasing your market share.

Bespoke Marketing Strategy

Known as the Menu, the Bespoke Marketing Strategy is designed to help you secure an upfront marketing fee and exclusive mandates, all while showing your vendor some of the key USPs of a Fine & Country agent.

This document can be delivered before the market appraisal or given at the appointment.

We value the little things that make home

BESPOKE BUYER’S GUIDE

Showcase your outstanding services and set yourself apart from the competition with the Bespoke Buyer’s Guide.

This document can be sent to buyers when they enquire or during appointments to help differentiate your services and build trust.

International Client Marketing Plan

This brochure includes a complete marketing strategy that covers every aspect of the ‘presentation, exposure, service’ offering.

This document should be used at the take-on appointment, and then at the follow-up review meetings.

A Strategy For Success

A STRATEGY FOR SUCCESS

An introduction to Fine & Country’s brand ethos and positioning, ‘A Strategy for Success’ details our unique approach to marketing highlighting key strategies and the global Fine & Country network.

Every month, we present you with an international property to promote to your clients to demonstrate your international reach. We include all the marketing tools you need to promote the campaign, including social media assets to use across Facebook, Instagram and Twitter.

Our 2023 campaigns so far have included properties from Spain, Portugal and South Africa.

Golf Property Of The Month

Each month we will release a fantastic new property on one of the many sought-after golfing destinations around the world. Advertise this property to your local area and take advantage of the referral fee opportunities available.