OUTSTANDING

The day before the Fine & Country Annual Conference, 50 influential members from our international network came together, representing nine different countries from around the globe. This interactive day was designed to foster networking, encourage the exchange of best practices, and provide insights into the latest Fine & Country sales and marketing tools.

New International Marketing Tools And Strategies

The International Day was hosted by Nicky Stevenson and Emilie Despois, who presented the latest updates from the Head Office. The newly introduced marketing tools included the buyer-led international campaigns tailored to each Fine & Country market. Additionally, we were thrilled to introduce new marketing materials, such as the international versions of the Client Marketing Plan, a new Buyer’s Guide, and an updated Strategy for Success booklet.

During the event, our international network were introduced to the National Advisory Council concept. The day provided a unique opportunity to learn directly from members of the UK NAC, who were on hand to share their successful strategies and offered expert advice. The importance of the existing Member Standards has also been discussed, which enables a consistent and robust brand presence globally.

With over 300 locations worldwide, the Fine & Country network offers some excellent opportunities for collaboration and earning additional revenue.

Use these campaigns to promote the international reach of Fine & Country and generate international buyer referrals. Some countries charge as high as a 7% fee.

The Importance Of Social Media Presence And Public Relations

In the afternoon, Fine & Country expert speakers delved into the realm of social media and public relations. Sophie Davies, Head of Social Media and Content, along with Holly Hibbett, Social Media and PR Executive, provided tips on how to achieve greater social media presence and engage with the right audiences through the best channels. Head of PR, Wesley Barnard, underscored the importance of having a well-defined PR strategy and outlined the most effective approaches for pitching impactful stories to the press.

Last but not least, delegates had the chance to celebrate the benefits of collaborative work and discover how to leverage referral opportunities more effectively.