British Dealer News April 2023

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PUBLISHER

Colin Mayo: editorial@dealernews.co.uk

BSB signs finance sponsor

BRITISH SUPERBIKE SERIES

promoter MotorSport Vision Racing has announced a new sponsorship deal with Santander Consumer Finance for the 2023 season.

Part of the Banco Santander Group, Santander Consumer Finance specialises in retail finance for cars and bikes. Its credit products are distributed via a network of dealers and intermediary introducers, alongside partnerships with selected car and motorcycle manufacturers.

Santander will have Associate Sponsor status across two series, the Pirelli National Superstock and Junior Superstock Championships, both of which run bikes which are very close to production-based machines. “Win on Sunday, sign a finance deal on Monday” seems to be the plan.

Eric Seymour, Santander’s head of motorcycle finance, said: “We are thrilled to support the Bennetts British Superbike Championship for the 2023 season as their exclusive financial services sponsor. Through this partnership, we look forward to continuing positioning Santander Consumer Finance as a familiar name within the motorcycling community.”

BSB director Stuart Higgs added: “I am delighted to announce the partnership with Santander Consumer Finance ahead of the 2023 season. We look forward to working together to promote the company within the world’s leading domestic motorcycle racing championship.”

Finnish future for TranAm

Long-established UK bike apparel and accessories distributor TranAm, based at New Milton in Hampshire, has been acquired from the Lloyd family by Finland’s Duell – a dominant motorcycle aftermarket giant in the Nordic countries and an increasingly major player throughout Europe.

Duell has bought TranAm in its entirety for £11.9m. About 60% will be paid at the deal’s formal conclusion, and the balance due at the end of 2023. TranAm turnover was more than £10.7m in its fiscal year to 31 March 2022 and annual operating profit almost doubled to £2.1m. More than 90% of revenue came from motorcyclingrelated sales through more than 400 dealers in the UK and Ireland, plus minor contributions from ski, snowboarding and pet products.

Synergies from the acquisition are obvious, given TranAm founder Rick Lloyd’s extremely fruitful association with high-

DUELL BY NUMBERS

end European and Scandinavian apparel brands across several decades.

Current TranAm managing director Pete Lloyd will continue to lead the business. Commenting on the deal, he said: “As I’m sure

BASED IN MUSTASAARI, FINLAND, AND ESTABLISHED IN 1983, Duell imports, manufactures and sells products through an extensive European distribution network covering more than 8500 dealers. Duell acquired the premium Swedish Halvarssons and Lindstrands apparel brands from Jofama in 2019.

Its product range includes approximately 150,000 items under at least 500 brands. These feature parts and accessories for motorcycling, cycling, ATVs/UTVs, mopeds and scooters, snowmobiling and boating.

Duell has logistics centres in Finland, Sweden, the Netherlands and France. In 2022 company revenue reached the euro equivalent of £110m, and it employed more than 200 staff. Duell has had a public share listing quoted on the NASDAQ First North Marketplace in Finland since November 2021.

you can imagine, it’s very exciting yet emotional news for us. We’re thrilled to join forces with Duell, a company that shares our passion for powersports and commitment to quality and service. This will enable us to offer customers more choice and value than ever before.”

Duell chief executive Jarkko Ämmälä sees the move as a win-win scenario. “We can significantly strengthen our market position in the UK,” he said. “TranAm provides us with fast access to the large UK market and a strong foothold to further grow our business. We can bring our own brands to a wide range of consumers in the UK through TranAm’s very successful motorcycle clothing distribution channels.”

TranAm founder Rick Lloyd (left) and MD Pete Lloyd (right) shake on the deal with Duell CEO Jarkko Ämmälä

South West dealer shuts up shop

After more than 63 years of trading, Gloucestershire lost one of its oldest businesses at the end of March with the closure of Peter Hammond Motorcycles.

Dave and Trish Hammond sadly called time on the family business that was founded by their father, Peter Hammond in 1959. Trish and Dave took over in the late 1980s, and with Trish keen to retire and Dave looking to pursue other ambitions, they reluctantly decided to close the doors.

The shop, still based in its original setting in Watermoor Road, Cirencester, has, over the years, been a part of the town’s fabric, and for many generations it has been their first experience of twowheeled freedom.

It started from very humble beginnings with one machine loaned by BSA and the business run from a small, converted bakery. Over the years, the company grew rapidly by purchasing two adjoining properties allowing for a large showroom with a comprehensive second-floor parts area. The expansion enabled the business to hold many franchises ranging from BSA and Triumph in the early days, to Honda (37 years), Suzuki (44 years) and then Yamaha during the motorcycle glory years of the 1970s and 80s. In recent times, the business has been successful as a Yamaha Premier dealer, a franchise it relinquished at the end of 2021 after a 49-year partnership with the

other family dealerships, the cost of implementing the manufacturer’s visual identity programme initiated a rethink on the way forward.

The longevity of the staff and a reputation for ‘Good Old-Fashioned Service’ has been very much at the heart of why the business has enjoyed such longterm success. Dave and Trish have been ably assisted by Andy Peachey (60 years employed), Ray Daffon (44 years), Joe Kirton (34 years), Stuart Wallis (22 years) and the ‘youngster’ Tom Aldis (6 years).

Although closed, the business is now liquidating more than 60 years of stock – from British spares dating back to the 1960s and classic Japanese spares for Honda, Suzuki and Yamaha, to current Yamaha parts and more.

Contact sales@hammondmotorcycles.co.uk

Roly Capper closes

ROLY CAPPER MOTORCYCLES, based in Leek, Staffordshire, closed its doors permanently on 11 March after nearly 60 years in business. Owners David and Yvonne Swain had hoped to sell the business as a going concern on retirement, but instead the building has been bought by a London-based property developer.

The company hit the headlines in 2009 when more than 800 bikers supported the pair’s fight against Staffordshire County Council, which had threatened

the future of the business. It came after they had started using council land next to the shop as a parking space and storage area. A recent social media post read: “We would like to thank all our local customers who have supported us over the years. As of Saturday 11 March, the business will be closing its doors for the last time. It has been a very emotional time for us, and we would like to say a big thank you to everyone who called in to see us. We are going to miss you all.”

Last annual BSA day held in September 2022

More sweet treats from Yuasa

AFTER THE SUCCESS OF LAST year’s promotion, Japanese battery maker Yuasa is again sending out support packs of tea cakes with qualifying orders of new batteries to keep technicians going during the busy workshop days of spring.

The new campaign will see Tunnock’s tea cakes shipped to technicians across the UK and Ireland. As well as ten tasty tea cakes, each promotional pack includes a unique code to the battery manufacturer’s trade-exclusive competition. Technicians who enter a code at www.gs-yuasa.eu/tunnocks can win one of three £100 Just Eat vouchers.

Jon Pritchard, general sales and marketing manager at GS Yuasa Battery Sales UK, said: “We are hugely excited to be

Super Soco saved from administration

Last month brought unexpected news – the importer of the best-selling brand of electric bikes in the UK, Super Soco, had plunged into administration. Newark-based Vmoto UK Distribution appointed Kingsbridge Corporate Solutions of Hull on 14 March, having posted two Notices of Intention to Appoint an Administrator in February.

But there was a speedy resolution to the story, with the manufacturer, Vmoto Soco Group, buying up the UK distribution arm in what it calls “a strategic move to bring long-term stability

dealer network and customer listings, the management team and employees, stocks, and fixed assets at discounted prices, excluding all liabilities.

50 active B2C dealers in the UK, which is an important EV market for the company, and will allow Vmoto to further expand its presence with an established management team. Direct sales to B2C dealers will also allow Vmoto to grow the UK market share with more focused support.”

Andy Fenwick, Vmoto UK Distribution MD, added, “Super Soco has become very well known amongst electric bike fans in the UK. Our dealer network has made great strides in building brand confidence, so it is great that the manufacturer itself has invested in the distributor.”

This is a strategic acquisition that provides Vmoto with direct access to more than 50 active B2C dealers in

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BMW Motorrad’s man on a mission

What’s the best background for a senior manager at a bike firm? Accountancy? Marketing? HR?

If you ask most motorbike fans, they’d probably say no – they want an engineer in charge. That’s no doubt down to the almost-visceral connection most riders have to the mechanical side of bikes. You want the boss man to know what a gudgeon pin does, how to fettle a compression damping adjuster, to be able to swap out a failed fuel pump or repair a puncture at the side of the road. To know, in short, what bikes are all about.

The most famous example is of course, Soichiro Honda: the neargodlike founder of Honda, who started out making piston rings in the ruins of post-war Japan and went on to build the biggest bike firm in the world. But today, we’re speaking to a slightly less famous engineer-turned-bike-boss, Paulo Alves, head of BMW Motorrad UK and Ireland. Alves has worked at BMW in the British Isles for more than 25 years in various roles. But

how did this friendly Portuguese chap end up moving from the sunny Iberian Peninsula to the cold, drizzly UK?

“Dempsey and Makepeace!” is the startling reply (for younger readers, that was an ITV cop series from the mid-1980s). “I blame

engineering job. “I joined when Rover was part of BMW, and I went to the Swindon plant. They had a centre of competency for pressing technology, and we provided pressed body panels for Oxford, Solihull, and Longbridge. I worked on the Rover 200 and

Paulo Alves, head of BMW Motorrad UK and Ireland

Dempsey and Makepeace. I used to watch it in Portugal, and I loved that the police cars were Rover SD-1s. I was doing mechanical engineering at university in Porto, and I had heard about the Erasmus scheme, where you can pick a nation and do the final year of your degree there. So I graduated with a Masters in Engineering at Leeds University.”

And that love of Rover cars followed him into his first

400 facelifts and a project called R30, which was meant to be the new Rover engineered by BMW, but that came to an abrupt end when the company was sold. After that, my team and I worked on the R52 MINI convertible and the second generation R56 MINI.”

A proper hands-on engineering job then, starting out in the car world, and Alves would work as a project manager at BMW fourwheeled manufacturing for the

next 14 years. In many firms, that would be it – he’d work as an engineer or a manager of engineers until he left or retired. However, Alves reckons BMW is different, allowing him to move sideways and up. “BMW is a great company because it believes in you, and not just as an asset. If I left my engineering career and went to any company in the UK looking for a marketing job, they would say, ‘why are you doing this?’ But BMW will let you do stuff that no other brand in the world would do, so as an engineer, I found myself working in marketing communications.”

Alves moved into marketing and communications at BMW HQ in Bracknell, with the 2012 London Olympics as the biggest project at that time. A couple of years later, he was off to Dublin as MD of BMW Ireland, and over his six years there, he went through a lot of change. “In Dublin, I just love the culture there, and the people, and dealing with our dealers, that were sometimes second or third

We’ve never broken through the 10,000-unit barrier ... Mission 10k should see us achieve it

Paulo

Alves

took over the UK arm

of

BMW Motorrad just before Covid struck – Alan Dowds caught up with him to find out how the brand has performed and to learn of his vision for 2023

generation. And talking about the value of relationships, it’s so true in Ireland. If you don’t get that concept there, then you’re doomed. So I loved it and went there as a single man, came back married with two kids and two dogs, so a big life change, in both professional and personal perspectives.”

An extensive and complete BMW apprenticeship then, and now Alves is head of BMW Motorrad in the UK and Ireland. How did the new role start, with the shadow of Covid hanging over the world? “1 February 2020, I started, and then on 23 March, we went into lockdown. Luckily, I enjoy chaos… Also, I was lucky I came from Ireland to the UK in time for Christmas, and then I had a month gap. I used that time to go and see every retailer in the country, which was invaluable because when you start a job, you quickly get sucked into the machine. So I did that straight away, and I really enjoyed it because you get proper feedback from the most relevant people in the network, you get to go to workshops, and speak to every technician in the country and every salesperson. The advantage is you go in without preformed views, and you can say I’m new here; I’m only here to say hello, and that allows people to talk more openly.”

Fast forwarding, what is his biggest problem now, in early 2023? “Things are great. I don’t really have a big problem, but I would say I’ve got ambition. Two years ago, I launched a project called Mission 10k. We’ve never broken through the 10,000-unit barrier for new motorcycles sold in the UK and Ireland combined. The best we’ve done was 9629 bikes in 2019. So we’ve launched that as a come back after Covid, and now we have Mission 10k 2023. We are one month in, and the ambition is to achieve it. Product is just one element, there are many others; one of the key targets was reinforcing the dealer network, so last year we opened a few more retail centres. There’s a bit more work to do, but sometimes it’s about getting those little gains where you can, looking at performance on finance, generating more leads and conversions, and exploring other sales channels. Even getting bikes to retail staff – they love bikes but maybe can’t afford a BMW, so we leave no stone

unturned to be able to gain that incremental growth. The idea is when you break a barrier, you then think, ‘we deserve this’.”

What changes have been taking place in the BMW dealer network recently? “We added the New Forest, and we added Warwick and Shrewsbury. We’ve also added Exeter, and we are in talks about potentially adding Taunton. We opened in Chester with Halliwell Jones replacing a partner that decided to have a change of direction. So at every step, we are making the network slightly stronger. There is more opportunity out there so we are always open to talking to investors.”

Alves is keen to de-mystify the process of becoming a BMW Motorrad dealer. “I am cautious that we can be a complex brand to deal with because we have high standards. We want to be seen as the most valuable franchise. I’m encouraged by the recent NMDA survey results, but there’s always more we can do. I want to see the profitability of the network increase because the more profitable the dealer network is, the more appetite there is for strong partners to come in, and they can help us and the network.”

Does having a retailer who sells BMW cars and bikes together work well? “Sometimes, yes, but I’m conscious that I don’t want to go too far here because then I end up saying that unless you’re one of our car players, you can’t be with us, and I think that’s wrong. If there’s an opportunity and my local car partner is interested, I tend to run with it because they understand the brand straight away. We don’t have to educate them from scratch; they get the processes and often bring a degree of scale to run different departments properly. It’s not unheard of to have motorcycle businesses where the receptionist does the marketing whenever they’ve got a bit of time, but that’s not how we operate anymore. They may have a robust call centre: if you go into Vines in Guildford, there is a call centre, and they have customer conversations, and sometimes a bike opportunity arises from nothing, just a conversation, and they handle that really well. At the same time, an element of passion for motorcycles is needed. I want to have the right partners to drive the motorcycle business.” 

What would be the ideal number of dealers for Motorrad UK?

“Currently, we have 44, including two in the Republic of Ireland and one in Northern Ireland. I’d like a few more, to reach 50 maybe.

I mentioned earlier the need for profitability: if you have too many retailers, they are eating into each other – I call it blue on blue – and you need a retailer to do a minimum of 150 to 200 bikes to make it worth their while. We should be looking to drive Motorrad and compete against other brands, not competing against ourselves. It’s for them to decide, clearly, but avoiding white spots for coverage is fine because we want to provide customers with choice and convenience. We don’t want them to have to ride more than an hour to get a bike serviced. I probably don’t need more than 50 retail partners because I want to create lots of opportunities for the dealers I have. I have loyalty to them.”

BMW had a global sales record in 2022, but the UK didn’t match its 2019 heights. Why was that? “During the year, we had a few production challenges, and we lost a disproportionate amount of bikes during the peak season, but we had a record globally. We had many records in many markets.”

Alves had a sales ‘win’ in 2021 though, thanks to preBrexit worries. “In 2021, which feels like ancient history now, with the degree of uncertainty over Brexit, we didn’t know what would happen. So I discussed the option of stocking up strongly for the start of the 2021 season. And then, if prices go up, we can decide what to do; either we put on profitability or run campaigns to customers promoting that they can still buy bikes at pre-Brexit prices. Storage was no problem because there was a decline in car production, so we started the year in a really good position for stock. We were relatively insulated in the UK when production challenges began to arise.

“It turned out that the strategy was flawed because, in the end, there were no tariffs to worry about with Brexit, but we increased stocks and achieved our original objectives.”

What does Motorrad UK have planned heading into 2023 – the firm’s 100th anniversary year?

“100 years is big for us, so we have a few events with retailers. We’ve got the initiative, ‘100 bikes for 100 years’, and we’re taking 100 customers on a ride to Berlin and back for BMW Motorrad Days. There will be celebrations there and then later in the year we will open a new museum in Berlin, the BMW Motorrad Experience.

“There are not many brands that can celebrate 100 years, so we will make it as special as we can, and then the rest is the basics.

and we will use the franchise board to bounce ideas off or find a challenge. But we don’t rely on that as a communications tool because we speak to the whole network.”

I will keep reinforcing the retail network, focusing on profitability to ensure we are a highly valued franchise to work with and deliver on customer experience. There is still a lot of work to do. I don’t care what other brands are doing. Whenever a customer reaches a BMW Motorrad touch point, I want to ensure we excel.”

Alves has some fun planned for his dealers too. “It’s a great year for the product. Britain is quite a sporty market, as you know, so we have the M1000 RR and the S1000 RR. We are planning to take the retailers to Almeria, using the bikes on the track, so that will be pretty special.

“It’s difficult to overstate the importance of the network for us. I know the NMDA survey was great, but there’s more we can do. In the last few years, we have focused a lot on transparency of communication openness. We speak to the whole network at least once a month, we have a franchise board that works well,

Rounding off the chat, we’ve heard a lot about Alves’ professional background – but what is his two-wheeled story? “I had wanted to ride a motorcycle since I was a child, but my parents said no. Eventually I somehow persuaded them to let me get a license in December 1999. And then for my 30th birthday, I bought my first bike, which was a BMW R1200 C. I still have two R1200 Cs, and an R1200 CL – the one with the fairing and four headlights. It’s an ugly thing. Dynamically it’s a pig, but I love it because I like to ride unique stuff. They’re the best ones to keep now because they are becoming rare. I also have a couple of K100s, which I’ve been waiting to chop into café racers for some time. One is an RS which I may not have the heart to chop. I may restore it because it’s too nice, but the other is an RT which has been badly restored, so I’m going to take all the plastic off, and make it into a café racer!”

What is he riding day-to-day at the moment? “The CE04 electric scooter is very cool, but I do a lot of miles, and as of now I’m going to be bike only. So I’m going to hand back my company car and then its going to be R1250 GS Adventure all the way.”

And the final words from this engineer turned marketeer and senior manager are encouraging for any BMW fan. “As a company, BMW encourages you to do other stuff, but they’ll have to pry me off this job with a crowbar because I love it.”

There are not many brands that can celebrate 100 years, so we will make it as special as we can

Paulo Alves, head of BMW Motorrad UK and Ireland

BMW M1000 R and RR on display at Motorcycle Live

AVON TYRES. GREAT BRITISH HERITAGE.

Established in the UK in 1885, Avon manufactures tyres for a variety of cars, vans and motorcycles. The proven heritage of Avon continues for 2023 with a streamlined motorcycle tyre range, including a new entry in the hypersport segment, the 3D Supersport.

Avon Tyres is proud to serve as an Original Equipment supplier. Recent fitments include Triumph selecting Avon’s Cobra Chrome for its high performance muscle roadster, the Rocket 3.

Hunts adjusts to life after Honda

As with any relationship that breaks down after many years, hurt and disappointment are two feelings with which at least one party normally has to come to terms. Understanding what went wrong is key to moving forward … or is it? Draw a line under it, re-group and put your best foot forward is probably the better way of dealing with a break-up, and it’s certainly working for John Brown and the team at Hunts Motorcycles in Manchester.

Within twenty-four hours of being told that his dealer contract with Honda would not be renewed in April 2021 after a working relationship that spanned more than four decades, Hunts managing director John Brown gathered his key people around him and drew up a plan. An email was sent to Yamaha explaining the situation they found themselves in, and a positive response was received the same day. A meeting then followed, and the next phase in the life of Hunts Motorcycles began to take shape. Within two weeks, a clear direction of travel emerged with Yamaha.

Hunts finance director Kelly Talmage stressed how important it was for everyone involved to act quickly: “We have 26 team

members here at Hunts, that’s 26 families depending on us; we needed to act decisively to secure the future of the business.”

It’s not difficult to see why Yamaha snapped up the opportunity – an experienced and passionate team, four buildings which include two showrooms, a used bike centre and a PDI centre, four vans offering bike delivery and a loyal customer base which has been built up around a dealership which has been in the same premises since before the Second World War.

Barry Wharmby, motorcycle sales manager at Yamaha, said, “We have an industry-leading dealer network, delivering the highest standards throughout the Yamaha customer journey. When the opportunity to fill an open point in Manchester with John and his team at Hunts came up, we didn’t hesitate. Working with someone with such a wealth of experience and a customer focus aligned so closely with ours felt like an obvious choice. Since then, we have worked with John

and the team to create a strong partnership ready for the future, whether in sales of motorcycles and scooters, parts and accessories, ePTW products, or the exciting new e-bike products shortly to arrive to market.”

Brown remains dumbfounded as to the reason Honda parted company with the dealership after what he describes as “many great years”. He suspects it may be due to selling out of the area, but with a 500-unit quarterly target to achieve, he felt he had no choice – demonstrating the fine line that all manufacturers and dealers tread between territory and volume sales.

At Honda’s 2017 Annual Dealer Conference, it announced that five-year dealer agreements would be reviewed and consideration would be given to succession planning within dealerships and location – to ensure customers had a reasonable ride time to the nearest dealer. Plans were also announced to reduce the number of dealers in the Honda network. Back then, there were 83 Honda

dealers; currently that number stands at 62. Territories have increased in size for the remaining dealers, emphasising the local catchment area and getting the best from that area.

Honda says it has been on this pathway for some time now, having no fixed number of dealers in mind, and is seeing dealers thriving due to the additional volumes and increased profitability coming as a result of the changes. During the last five years, Honda says, it has worked with its dealers individually, and the majority are still with them but some chose to part company due to succession or retirement and were provided with a dignified transition pathway. Some dealers have also been asked to move area or to new premises. Honda says it is not looking for a “one size fits all” model but considers the size of the business, enthusiasm, the future, corporate identity and location.

Neil Fletcher, head of motorcycles for Honda UK, says: “Every case is different, and we try wherever possible to be respectful, particularly where there is an extensive history involved. If it doesn’t work out, we give a suitable timeframe for the business to reposition itself, usually longer than the business wants. I would like to put on record our thanks to John and his team, I’m sure he’s got a bright future ahead of him and we wish him the best of luck.”

Brown and the Hunts team are now enjoying forging new

I still don’t fully understand why Honda walked away, but now we’ve invested fully into Yamaha

John Brown and the team at Hunts proudly display the dealership’s Yamaha race bikes

relationships with the team at Yamaha. They have already established a good rapport with area manager Grant Halliday and are excited by the strong model range.

Brown enthuses: “Yamaha has a totally different approach, it really wants the relationship to work, which is so refreshing. And the team are already proving to be professional and well organised.” And of the Honda break-up and the future? “We were Honda’s second-biggest dealer in terms of bike sales, and I still don’t fully understand why Honda walked away, but now we’ve invested fully into Yamaha’s visual identity, including the charcoal ceiling, in-store configurator and branding, and we’re really pleased with the results. One of the two showrooms, which was formerly dedicated to Honda’s small bike range, is now housing a used bike showroom. Customers are following the dealership rather than the product. They are proving easy to convert, and we’re enjoying dealing with a younger, more enthusiastic, customer who are drawn to the exciting Yamaha products. Our website has been completely

overhauled to incorporate the Yamaha range by our website manager Mike Robinson, web traffic is monitored by us here at the dealership, and this now accounts for more than 80% of our enquiries.

“I came into this business straight from school and inherited it from my mum, so it is much more than a business to me. We are very fortunate to have an extremely loyal team here, several of whom have been with us for more than 30 years and are integral to our success.”

Brown’s 21-year-old son Ben is now also involved with the business, which bodes well for the long-term future, and while the break up with Honda was definitely not what Brown had envisaged or wanted, he now has a very different perspective on it; “Two years on since we were told our contract wasn’t going to be renewed it is absolutely the best thing that could have happened to us. We look forward to a bright future with Yamaha and to building its market share by being proactive as a dealership with the energy and enthusiasm we have always had for the industry!” ■

In earlier days, Hunts dealt in the British brands – Rudge, Humber, Triumph and BSA

Lavish launch for Ducati Diavel

Ducati turned the glitz ‘n glamour dial up to 11 last month when it hosted an event celebrating the new Diavel V4 at the top of the famous ‘Gherkin’ tower in the City of London. Stars including Richard Hammond, Carl Fogarty and Chris Walker were there, along with Ducati dealers, owners’ groups and the press, to hear speeches from the engineers and designers behind the new power cruiser, as well as Ducati UK boss Fabrizio Cazzoli. Italian ambassador to the UK, Inigo Lambertini, gave a cheery few words about how great Ducati is before guests hit the free bar and danced to a top DJ. According to events specialists, the whole event could have easily topped £100k to put on.

BDN grabbed Cazzoli and Francesco Milicia, Ducati’s VP for global sales, to catch up on how the firm is doing in the UK and globally. We started by asking about sales in 2022 when Ducati achieved a global sales record. “We had record sales in the UK as well,” said Cazzoli. “The growth was a little over 9% versus the previous year, which is not massive, but it’s

of motorcycles. Our aim is to give the best experience that a Ducatista can get.”

The Ducati manager returned to this point when asked about dealer network changes. “There are a number of new dealers in the pipeline,” said Cazzoli, “but it’s the quality of the dealer we are looking for. Our priority is to have a better and better dealer network in terms of quality, service and proposition.”

Global sales boss Francesco Milicia cut in to emphasise the point. “We live in a world where many retailers go to online sales or to an agency model, but we strongly believe in the relevance of the dealer through face-toface contact with our customers. Our dealers understand they are not just a trader, but brand ambassadors. Many of our dealers are really excellent ambassadors for the brand. They are passionate, and if the chemistry works, our brand will continue to succeed.”

How is the Ducati supply chain coping now? Much better, it seems. “There has been a change already,” says Cazzoli. “In Q4 last year, you could see good product availability when you walked into a showroom. But I must say the work that has been done behind the scenes by our suppliers, the factory, and purchasing

departments is absolutely outstanding. The amount of effort, the late nights these people have been put through in order to provide those bikes has been outstanding.”

And how will a high-value luxury brand like Ducati handle the impact of the cost-of-living crises and rising interest rates? Cazzoli is cautious here. “I think it’s too early to say, but it would be complacent to assume that our product and customers won’t be affected. We are monitoring closely what is going on and keeping an eye on the behaviour of our customers.

“There are some encouraging signals, and inflation seems to have peaked. We will have to wait and see.”

Trade opportunities at Overland

free camping if they wish to stay on-site. Dunlop is the headline sponsor for the third year running, but other sponsorship opportunities are available, including the main bike show marquee and cafe.

Manufacturers looking to get ‘bums on seats’ can secure a free display area if they offer test rides over the weekend. This has proved a popular way to engage with riders who might not have considered particular makes or models before. www.overlandevent.com

Italian ambassador to the UK, Inigo Lambertini, joined Ducati engineers and designers on stage

The Gherkin’s penthouse turned red for the Ducati launch

SHORT CUTS

NATIONAL MOTORCYCLE MUSEUM

THE NATIONAL MOTORCYCLE MUSEUM HAS announced dates for its well-received Live show this year. The dates for the calendar are the 28-29 October, and fans of Henry Cole and Alan Millyard should write it down in green ink. TT stars including John McGuinness and Michael Rutter, trade stalls, and top classic bike displays will all be there too. The NMM has also signed a new partnership deal with the OMG Racing British Superbike team, so star rider James Hillier will be at the show too. www.thenmm.co.uk

Axxis reveals all

ASHFORD CLASSIC SHOW

SEVENTIES MANX GP STAR DAVE HUGHES WILL be the star guest at the Ashford Classic Motorcycle Show this Easter Monday, along with the Arter Matchless G50 on which he won the Senior Manx Grand Prix in 1972, with an average speed of 93.66mph – the last time a British motorcycle won until John Simpson rode a Triumph Daytona 675 to victory in 2012. The Ashford Classic Motorcycle Show and Autojumble will be held at the Ashford Livestock Market, Orbital Park, Ashford, Kent, TN24 0HB, on 10 April. Entry is £6.

SUZUKI

SAD, BUT EXPECTED, NEWS FROM SUZUKI, as it confirmed the end of its factory supported efforts in BSB. The lack of a new GSX-R1000, and redirection of efforts elsewhere together with the end of MotoGP and other road race participation made the decision inevitable. It’s the end of an era for the GSX-R name in production racing.

New to the UK and exclusively distributed by Bickers, the Spanish Axxis Helmet brand has released a full model range, now available to UK retailers.

With 12 models available and 110 colourways, the impressive new range incorporates styles from all the main helmet sectors, ensuring retailers can offer customers a depth of range and meet all the various price points. Every helmet comes with a factory-backed five-

year warranty.

The newly unveiled Hawk Evo SV, focusing more on track and sports touring sectors, comes in 10 different graphic options.

The new thermoplastic shell is homologated to ECE 22.06 standard and is available in two sizes; it weighs in at 1580g, is Pinlock compatible, comes with removable and washable liners and RRPs start from £139.99.

Managing director of Bickers Derek McMartin told BDN:

“Axxis Helmets are an incredible addition to the Bickers portfolio. The depth and quality of the range is proving very attractive to dealers. Any doubts vanish when we explain every helmet is covered by our five-year warranty.”

To view the full range of Axxis Helmets available from Bickers, visit www.bickers-online.co.uk, call 01394 604040, or contact your local area sales manager for more information.

THE SAMMY MILLER MUSEUM HAS FINALISED ITS 2023 calendar of events, and it starts with a cracker: Dakar and TT hero James Hillier will be showing off his GasGas Dakar 450 racebike and also riding Sammy’s Norton Kneeler “Silver Fish” classic racebike. Events run all the way through to September. More info: www.sammymiller.co.uk

Completely Motorbikes supports BSB youth squad

WELSH AND WEST MIDLANDS MULTIfranchise dealership Completely Motorbikes is taking over as title sponsor of the Kawasaki Team Green BSB youth squad for this season. The team – formerly the Affinity Sports Academy – is rebranding as Completely Motorbikes Kawasaki for 2023 and will be challenging on Ninja 400 machinery in both the Junior Superstock and Junior Supersport classes as part of the British Superbike calendar.

Since launching in 2020, the team has

enjoyed considerable success in the Junior classes, including securing the 2020 and 2022 British Junior Supersport titles. It’s fielding eight riders this season: Jack Roach, Jacob Hatch, Joe Farragher and Mikey Hardie in the Junior Superstock class, and Adam Brown, Rossi Dobson, Charlotte Marcuzzo and Kalvin Kelly in Junior Supersport.

The entire team has been training hard both on- and off-track in pre-season testing in Spain and is confident of repeating their success this

year with the support of Completely Motorbikes.

Ross Burridge, head of marketing and racing at Kawasaki UK said, “The Affinity Sports Academy has proven over the past few years that it is a very strong outfit, winning two titles to date. I believe that with this very strong rider lineup for 2023, there is every chance of adding to that tally this season. Having Completely Motorbikes as the title sponsor, and the backing that brings, can only enhance their efforts, and I cannot wait for the season to get underway!”

SAMMY MILLER

Classic bikes avoid Congestion Charge

A GREY AREA AROUND CONGESTION CHARGE exemptions for some classic bikes has been cleared up by the National Motorcyclists Council (NMC). Owners of bikes which had been registered as Historic Vehicles by the DVLA had been concerned because this class of vehicle wasn’t listed as exempt from Transport for London’s inner-city congestion charge. The mishmash of regulations between the DVLA and TfL meant the true situation needed explanation.

The NMC went directly to TfL for clarification. In response, TfL said: “It should be noted that motorcycles (including those registered in the DVLA’s Historic tax class) are exempt from the Congestion Charge. In the event that someone has found themselves charged, we would ask them to get in touch with the Congestion

Charge team and provide the Vehicle Registration Mark of the vehicle(s) in question, so the team can investigate further. The operations team is looking into this matter further to check that PCNs are not being issued to motorcycles in the Historic tax class”.

The VMCC’s Roger Bibbings said: “There have been genuine concerns raised by riders of historic bikes that the congestion charge could apply. This clarification from TfL is very welcome, and we hope it reassures all riders of motorcycles more than 40 years old.”

The NMC is also calling for all pre-Euro 3 motorcycles to be exempt from ULEZ charges as part of its lobbying in response to increasingly controversial proposals to extend the ULEZ zone to almost the whole of the Greater London area.

Sinnis announces seven-year warranty

Long-term warranties are commonplace in the four-wheeled world. Bodywork guarantees up to 10 or even 12 years are commonplace, and firms like Kia offer full seven-year/100,000mile guarantees that cover the whole car.

But the bike world has been much less generous – until now. Chinese bike maker Sinnis has announced a new seven-year parts warranty on its bikes, which it claims to be a UK first. The eye-catching deal is part of an overall package, which gives a one-year labour warranty and oneyear breakdown cover on new bikes and aims to provide added confidence in the build quality and reliability of the brand. Launched on March 1, 2023, it applies to all Euro 5 Sinnis models sold through official dealerships.

BDN spoke to Sinnis brand manager Drew Irvine about the new warranty and asked him how it would work. “Since Sinnis was established more than 15 years ago, we have consistently worked to develop the quality of our products, working with our manufacturing partners to elevate towards European and Japanese quality levels while maintaining affordable pricing. The seven-year warranty is our latest commitment to that quality assurance and development. We believe that our products will continue to rival the quality levels of our much larger competitors, and we want to stand by this for the long term.

“It wasn’t something that was being asked for; however, we have received a lot of feedback from our dealers and customers that they are highly impressed with the quality and longevity they have seen with Sinnis products, especially

compared to our competitors. Rather than stall on this progress, we wanted to reward the commitment shown in supporting our development over the last 15 years by committing to providing support for the longer term to our dealers and customers.”

Has the initiative come from the UK operation, or has it been driven by the factory? “This is a UK initiative in which we have had extensive talks with our manufacturing partners. We’ve worked to forecast our current platforms’ lifespan and model year updates to ensure that we have strong future cross-compatibility and hold the right amount of parts stock”.

Irvine also clarified that the warranty could transfer to new owners of a bike, provided servicing is kept up to date and paperwork retained. The seven-year warranty has extensive terms and conditions, with some exclusions from cover. Some are obvious, normal wear and tear, damage caused by poor servicing or abuse and aftermarket modifications using non-approved Sinnis parts. Consumable parts like clutch, brake pads, chain and sprockets and other ‘service’ parts are also excluded.

There are also some surprising exemptions, from seat foam and seat covers, wheel bearings, bushing and suspension parts being covered by a ‘limited’ warranty, where Sinnis might judge the ‘normal useful life’ has expired.

Small print aside, the seven-year parts guarantee looks like a great initiative from Sinnis and should have some far larger firms looking to their laurels. More info: www.sinnismotorcycles.com

SHORT CUTS

DANE CLOTHING

DANISH BRAND DANE

Clothing is returning to the UK after signing up to a new deal with DOT 4 Distribution. The kit firm, set up in Denmark in 1995, claims to be one of the first to use Gore-Tex breathable waterproof membranes in a motorcycle riding product, starting out with a bespoke textile suit for the Danish market. It went on to help develop other bike kit innovations, including waterproof vent zips, stretch materials and special storm cuff designs. The brand is now Dutch-owned, and centres on high-end performance products such as the £1130 Nimbus 2 jacket. More information at: www.dot4distribution.com

PIAGGIO

THE PIAGGIO GROUP HAS APPOINTED THE Completely Motoring Group (CMG) to represent the Aprilia, Moto Guzzi, Piaggio and Vespa brands across South Wales. Thunder Road Motorcycles, based in Bridgend and purchased by CMG in late 2022, will have stock and demo bikes available this month. www.completelymotorbikes.co.uk/ thunder-road-motorcycles

PYRAMID PLASTICS

BRITISH BODYWORK maker Pyramid Plastics is branching out, and has taken on two new product lines, covering oil and bolton parts. The oil offering comes from the new British brand Syntol Lubricants, and covers the full Syntol range of lubes and oils. Pyramid has also taken on the American MachineartMoto range, which specialises in plastic add-ons for BMW bikes, including mudguard extenders and engine protectors. www.pyramid-plastics.co.uk

Shock administration for longestablished distributor

Moore Large, the UK’s largest family-owned supplier and distributor of bicycles and formerly motorcycles and scooters, filed a Notice of Intention to Appoint an Administrator in the High Court on 13 March.

In April 2022, the Derbybased business announced the successful completion of a management buyout by the board of directors. Retiring chairman Nigel Moore brought to an end three generations and 75 years of Moore family involvement in the business.

his own branded ranges into the market in 1986.

The most recent set of company accounts for the year to 31 January 2021 gave little warning of what was to follow. The company reported a tenfold increase in pre-tax profit to £6m, up from £587,213 in 2020.

The Bicycle Association’s Annual Market Data Report for 2022 showed that UK bike sales had fallen to their lowest level in two decades. Other industry analysts suggest that cycle sales fell by 22% in 2022, down to 1.8 million units and 27% below preCovid levels.

AUCTIONED ASSETS

Joint administrators Raj Mittal and Nathan Jones of specialist business advisory firm FRP Trading instructed John Pye Auctions to put stock and assets up for sale.

HUSQVARNA

IT’S GOOD TO HAVE MORE INCENTIVES TO encourage authorised factory service programmes for end users, and Husqvarna has come up with a cracker. Its new Lifetime Mobility Cover scheme is a free breakdown cover product for Husqvarna road bikes offered when owners have the bike serviced at an official dealer. Each time the bike is serviced, it’s covered for breakdowns until the next official service, with roadside assistance that also covers accident, theft, vandalism and fire. The cover lasts for a year, or until the next service is due, whichever is sooner. The programme is available for the full lifetime of the bike, which is set at 60,000km/eight years for singles and 80,000km/eight years for twin cylinder machines. More info: www.husqvarna-motorcycles.com

Moore Large has a long history in the motorcycle and cycle trade. John Moore opened his first bike shop in 1947, and by the early 1970s had expanded to more than 20 shops. In 1974 he teamed up with the UK distributor of Puch bicycles and mopeds in the Midlands and subsequently took over as the national distributor for the Austrian brand. In the late 1980s, John Moore was among the first to see the potential of products being manufactured in the Far East. He visited China to source bicycles and accessories and launched

MOTORISED DIVISION

MOORE LARGE WAS A KEY player in the motorcycle and scooter world until recently. In 1998 the company returned to the motorised sector for the first time in decades, being appointed UK distributor for Sanyang’s SYM branded machines. From a relatively slow start, the company built up the Taiwanese

The business has seen challenging times across bikes, components, and accessories in the past months. In February, the firm pulled out from the COREbike show in Northampton.

Moore Large’s inventory included approximately 35,000 cycles with a retail value of around £25m. In addition, accessories to the tune of an estimated £10m were also to be sold-off. News of the auction supported fears that the retail bike channel will see a vast number of discounted bicycles and accessories in a market already overloaded with excess stock.

Moore Large’s inventory was listed for sale on 24 March at www.johnpye.co.uk as well as being available across all John Pye’s auction sites in Nottingham, Chesterfield, Port Talbot and Derby.

brand to become a volume player, with more than 150 dealers in the UK network registering more than 4500 units in 2001.

SYM changed track in 2010 and appointed MotoGB as its UK distributor. Moore Large countered the loss of SYM with a short spell with the Chinese brand Generic,

before announcing an exclusive UK distribution agreement for the CPI brand. Following a string of reliability issues, Moore Large moved on to distribute the KSR Moto, Brixton and Nipponia brands from 2013 before finally closing the doors on its motorised division in 2019.

Directors Adam Garner, Adam Biggs, Dale Vanderplank and Andrew Walker with previous owner Nigel Moore (centre)

In April 2022, the business announced the completion of a management buyout

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BENCH MARK

Norton begins deliveries

Some more positive news from Indian-owned Brit bike maker Norton, as it commences deliveries of its new, re-engineered V4SV superbike to customers. The £44k, 185bhp V-four 1200cc luxury sportsbike suffered from some widely publicised difficulties under Norton’s previous regime. But new owner TVS has been hard at work, fixing the design problems and opening an all-new high-tech assembly line in Birmingham.

Dr. Robert Hentschel, CEO of Norton Motorcycles, said: “We’ve commenced the delivery programme of the V4SV while also filling the order book for our new Commando variants, which will be available across a growing dealer partner network.

“This expansion plan is an exciting chapter in the Norton story, given it’s come in our 125th year. I feel that Norton is in a fantastic position, it has taken a huge effort from the team to get here and I’m proud of the entire company. I’d also like to extend my thanks to the customers that have waited patiently for us to get to the stage that we’re at.”

The Solihull firm has also announced a new

will deliver its Commando 961 bike to prospective owners, for them to test at home or work. Under the scheme Norton will take test ride bikes to potential customers for a one hour demo ride.

Both the SP and CR variants of the £17k air-cooled parallel twin roadster are available, and potential Norton owners (UK mainland only) can book a test ride at: nortonmotorcycles.com/book-a-test-ride.

The firm is still running its existing test ride programme at the factory.

Fantic plans new models

ROAD AND DIRT BIKE MAKER Fantic announced plans for growth at its recent dealer conference at the National Motorcycle Museum. The firm has an engine cooperation deal with Yamaha, while also acquiring the Minarelli engine plant. And the Italian company is now planning to bring ‘a swathe of new models’ to market over the next year and beyond.

Dealers also heard about other growth plans, including a new corporate identity programme for showrooms and a bespoke retail finance deal, which will provide custom-tailored HP and PCP purchase options.

Dean Clements, director of Clements Moto/Fantic UK said, “It was excellent to see such a good turnout and great engagement

from the Fantic dealer network.

Dealer feedback has been very positive, and we shall certainly look to organise more dealer events in the future. We have an exciting year ahead with both the Caballero Scrambler 700 and the XE300 Enduro due in coming months. We believe dealers are now set for a positive year with Fantic.”

Dealers, too, were impressed with Fantic’s direction and its plans for the new season. Martin Hatfield from Hatfields of Crowthorne said, “It was great to meet up at the dealer conference in Birmingham, to be informed of new and exciting product. We were also reminded of Fantic’s considerable history and how the brand has developed. 2023 is looking to be an exciting year with

new models, a refreshed point-ofsale package and finance offering.”

Steve Dibbs from south coast dealer Poole Moto said “It was well worth the time out of the dealership. It was great to hear the history of this iconic brand and to reminisce about my youth, from 50 years ago, watching all the Fantic trials bikes compete on Junior Kick Start . Moving forward to 2023, it was impressive to hear about the brand’s plans for the future. The Caballero range has been a welcome profit stream for our dealership. Clements Moto have always been very supportive and are an easy company to deal with. Their staff are passionate and knowledgeable about the product with a comprehensive aftersales team.”

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NMC and MCIA press government on licences

The Motor Cycle Industry Association (MCIA) and the National Motorcyclists Council (NMC) have both given their take on the European Union’s latest road safety package. The new EU policy (which doesn’t affect the UK post-Brexit) covers areas including hazard perception, digital licences, minor changes to licence categories, advanced vehicle technologies and the impact of driving style on emissions.

However, there is nothing from the EU on any changes to L-Category licences, and the MCIA wants the UK government to step into that gap, updating rules for British riders.

Karen Cole, director of safety and training at the MCIA said, “Although not applicable to the UK, the package’s omission of L-Category licensing proposals has a strategic benefit for MCIA

and is something we’ll be looking to leverage in discussions with UK government officials.

“The all too familiar omission of L-Category proposals by the EU sets an advantageous precedent the UK government should ignore and contradict, doubling down on its wanting to be seen as leader and trailblazer, not only in how it gets to net zero, but in road safety too. This is particularly relevant given its commitment to the PLV Action Plan and the acknowledgment that we can reach net zero quicker if we unleash the full potential of our vehicles. This means simplifying and improving access to our vehicles, not at the expense of road safety, but the improvement of it.”

The NMC takes a different line, pointing out that the EU road safety package doesn’t mention motorbikes at all in relation to road safety, focusing

instead on e-bikes, e-scooters, cyclists and pedestrians. It quotes NMC partner FEMA’s (Federation of European Motorcyclists’ Associations) general secretary who said, “With respect to driving licences for motorcyclists, there are no changes. It shows that the European Commission has done nothing with our comments and recommendations during the years that we have discussed this. This is a very disappointing conclusion.”

Like the MCIA, the NMC claims that there are opportunities for advances that would improve motorcycle safety. NMC executive director Craig CareyClinch said: “The NMC is in active discussion with the Department for Transport and its agencies on a range of measures that will make a real difference to safety. Fundamental to this is the recognition of motorcycling

as a positive component in current and future transport policies, as this will unlock safety investment both nationally and locally which can be targeted on rider friendly road infrastructure, education of all road users and positive measures for mobility by those who chose to ride. The UK is also in a position to revise training and testing regulations so that high standards can be linked to an updated regime which is easier for novice riders to understand and easier to access.

“The government’s new Motorcycle Strategic Focus Group is a very positive first step towards creating better overall transport and road safety policies and we will be urging the group to consider where the UK can become world leaders in creating proactive policies towards motorcycle use and safety.”

Lings Group set to open new Norwich showroom

THE WELL-KNOWN AND LONGestablished dealer Lings Motor Group (LMG), which has five showrooms across East Anglia, has submitted a planning application to Norwich City Council to open a new motorcycle showroom. The site on Hall Road to the south of the city will also sell e-bikes and bicycles.

The 482m2 site has been empty since its previous owner, design agency GGS, vacated the premises in October 2020.

LMG currently holds motorcycle franchises for GasGas, Husqvarna, Honda and Triumph across stores in Lowestoft, Watton, Great Dunmow, Ipswich and Harleston.

PFK Ling, latterly Lings Motor Group,

began more than 150 years ago as a family blacksmith. Within a few decades, it had grown from a bicycle dealership in Bungay to motorcycle dealerships at Harleston and later Lowestoft, stocking typical British bikes from Norton to BSA. What would prove to be inspired, but was at the time risky, was the decision to partner with a littleknown Japanese manufacturer in the early 1960s. At the time, Honda was struggling to establish a foothold Europe with its stepthrough lightweights far removed from the powerful, heavier machines typical of British manufacturers.

The then directors, David and Anne Jary, saw a gap in the market, and Lings went on to

become one of the largest parts stockist for Honda in Europe. Today Lings is one of the UK’s largest motor groups with dealerships throughout East Anglia.

The empty building on Hall Road, Norwich, will be converted into a showroom for all things two-wheeled

Bickers hits 750,000 parts listed

IT’S ONE OF THE BIGGEST AND most daunting tasks for a big parts wholesaler – simply listing and cataloguing all the fitments it holds. And Bickers has just notched up an astounding 750,000 fitments on its online portal, covering 50,000 models spanning more than 100 years from 120 manufacturers, all organised via a smart filtering system. Filters, batteries, bearings, brakes, chains and sprockets, and more are all listed, organised and registered via the www.bickers-online.co.uk website.

BICKERS BOOK

BICKERS HAS RELEASED A NEW BOOK ABOUT company founder, Dave Bickers. Unscrambled tells the story of an amazing Suffolk man who showed doggedness to overcome challenges in his childhood and then go on to achieve success in two very contrasting fields; firstly as a champion motocross rider where he was affectionately known as the Coddenham Flyer, then as a stuntman in the world of film and TV.

The book also covers his business activities; he founded Bickers Anglia Accessories in 1975, later merging with the McMartin family business. A management buyout in 1999 saw Peter McMartin take over the company while Dave concentrated on his stunt work. Both the Bickers and McMartin families are still in regular contact.

Dave Bickers Unscrambled has 228 pages and contains over 240 photos. It is available in paperback and hardback formats from YPD Books (www.ypdbooks.com), RRP £20/30.

Suzuki Live extended

Following its success last year, Suzuki Live has been extended to two days and returns to Cadwell Park, Lincolnshire, over the weekend of 15-16 July. Star guests will include John Reynolds, three-time British Superbike winner; Taylor Mackenzie, ex-National Superstock 1000 champion; and Steve Parrish, the former 500 Grand Prix racer and British champion.

The event will feature track sessions for classic and modern Suzuki bikes and will also cater for novice, intermediate, and experienced riders. In addition, the new 2023 Adventure Bike Zone will allow owners of V-Stroms the opportunity to take their bike off-road, while the new Suzuki V-Strom 1050DE and 800DE models will be available for test rides.

Joining in the “bums on seats” campaign to increase customer test rides, demonstrators including the Suzuki GSX-8S, GSX-S1000GT, GSX-S1000 and Hayabusa will also be available.

Suzuki GB’s head of motorcycle marketing, Ian Bland, said: “Last year’s Suzuki Live event took place in glorious sunshine and was a spectacular day out for everyone that came. So much so we couldn’t wait to extend it to an entire weekend of track activity, parades, displays, and entertainment and also to add a new adventure bike zone. It’s going to be a full weekend of Suzuki-themed fun, and we’re excited to be joining our customers on the road and track this summer.”

BECOME A DEALER

Honda awards longevity silverware

The world-famous Belfry Hotel and Resort near Sutton Coldfield was the location for Honda UK’s 2022 annual dealer conference. The conference gave the firm the opportunity to bring its dealer network together to look back at a highly successful year while revealing its plans for the new season.

Alongside, the Japanese giant also held its UK Dealer Awards ceremony, handing out a slew of gongs, including the President’s Award to Clive Padgett, Dealer of the Year to Newcastle Motorcycles and Customer Satisfaction Dealer of the Year to JS Gedge of Pevensey. There were also a number of Long Service awards to some legendary names, including JS Gedge (60 years with Honda), Damerells of Saint Columb, Cornwall and Gloucester’s Thunder Road (both celebrating

50 years as Honda dealerships).

Neil Fletcher, head of motorcycles at Honda UK, said, “I look forward to this event every year, even more so this time following such a successful 2022! Our dealers have worked tirelessly and I’m hugely thankful for all their support, given the continued strong demand across the motorcycle industry. I can’t wait to see what 2023 holds. The start of our electric journey is soon to be a reality and this year sees the return of two important names to our model line-up, the Hornet and Transalp. We’re already seeing strong interest in these new and exciting models, with more coming in the near future. Quite simply, a fantastic evening was had by all and we couldn’t have been happier at concluding the celebrations by presenting the prestigious President’s award to Clive Padgett”.

Celebrating 50 Years with Honda 1972-2022

Damerells Honda

Celebrating 60 Years with Honda 1962-2022 J.S.

LONG SERVICE AWARDS

Celebrating 60 Years with Honda 1962-2022 J.S.Gedge

Celebrating 50 Years with Honda 1972-2022 Damerells Honda

Celebrating 50 Years with Honda 1972-2022 Thunder Road Motorcycles

Celebrating 20 Years with Honda 2002-2022 Blackpool Honda

Celebrating 15 Years with Honda 2007-2022 Doyle Motors Honda

Celebrating 10 Years with Honda 2012-2022 Smiths Honda

Celebrating 10 Years with Honda 2012-2022 GT Motorcycles

Celebrating 10 Years with Honda 2012-2022 Blade Motorcycles Swindon

SERVICE AWARDS

Datatool Dealer of the Year Newcastle Motorcycles

Honda School Motorcycling Step-Up Award Honda of Bournemouth

Honda Customer Satisfaction Dealer of the Year J.S.Gedge

Honda Financial Services Key 2 Key Award 21st Moto

Fireblade Dealer of the Year Award Doble Motorcycles

President’s Award Clive Padgett

Honda Motorcycle Dealer of the year Miles Kingsport

Colchester Kawasaki wins

award

Another

new

branch for Superbike Factory

Expansion looks to be a top priority for used motorcycle specialist Superbike Factory, which has just opened another new branch in Milton Keynes.

The Buckinghamshire showroom joins the firm’s existing stores in Cheshire, Donington, Bradford and London, as well as the Bristol store which opened in January this year. The Milton Keynes site is home to around 500 machines , as well as kit and accessories.

More info: www.superbikefactory.co.uk

COLCHESTER KAWASAKI HAS WON Visordown’s Motorcycle Dealer of the Year Award for 2023. The motorcycling website’s audience voted for their favourite dealers, with Colchester Kawasaki coming out on top, scooping 18% of the votes.

Colchester Kawasaki’s group operations manager, Chris Clay, said: “We’re thrilled to receive this award. We always strive to make our dealership the best it can be and to deliver an outstanding experience to all our customers, both near and far. To receive this accolade is a true testament to the dedication of our team and an endorsement of the quality of our service.

“Our showroom is known for having that wow factor and housing worldrenowned brands and, under the stewardship of our managing director Luke Gregory, we have exciting plans to invest in and develop our dealership for the future, including a brand new BSA showroom area, following the successful relaunch of this iconic British brand.

“On behalf of the Colchester Kawasaki team, we would like to thank Visordown for this award, and a huge thank you to everyone who voted us Dealer of the Year 2022!”

Gedge

Jean-Marc Streng MD Honda UK; Andrew Gedge, group manager; and Neil Fletcher

Celebrating 50 Years with Honda 1972-2022 : Thunder Road Motorcycles. Jean-Marc Streng; Andrew Milne and Steve Hounsell, general managers Thunder Road Bridgend branch; Rob Ayland, Completely Motoring Group director; Mike Smith, general manager Thunder Road Gloucester branch; and Neil Fletcher

Steve Damerell MD and Neil Fletcher, head of motorcycles, Honda UK

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Cruise town in classic style

Demo rides drive sales

Online viewing and remote selling are all very well in this day and age – it is 2023 after all – but a massive part of bike sales still revolves around traditional face-to-face selling, together with the good old-fashioned test ride. So in a bid to get as many “bums on seats” as possible this season, many of the major motorcycle brands are pushing hard to further develop this side of their sales functions.

Kawasaki is bringing back its Dealer Demo Days tour, which will appear at 26 different dealerships starting from 1 April and ending in September. The events are aimed at getting as many punters as possible on some of its 2023 metal, so the firm will have all its new models available for demo rides.

Ross Burridge, head of marketing and racing at Kawasaki UK, said, “Over the last few years, our Dealer Demo Days events have been a huge success, with hundreds of bikers visiting their local Kawasaki dealers to try out

our latest machines. We are really pleased to be bringing it back again, visiting even more dealers and showcasing our 2023 range.”

Triumph is also taking its test ride fleet on tour throughout the spring and summer, presenting 2023 machines from its limitededition Chrome Collection and the new Street Triple range, as well as the Tiger family, Speed Triple 1200, Trident 660, Speed Twin 900 and Rocket 3 R models. Customers can sign up to one of six riding sessions taking place each day, which will be accompanied by Triumph’s expert team who will be on hand to help riders get the most out of the bike.

Devron Boulton, general manager at Triumph GB said: “The tour is a fantastic opportunity for customers to try out a wider range of our newest models. Each dealer has chosen a bespoke fleet to boost their existing range of demo bikes, making it even easier for customers to ride their bike of choice”.

For details of Zero Motorcycles’ UK demo tour, see page 40.

DEMO DATES

Triumph

18 March Destination Triumph Dorset

25 March Triumph West London

2 April Bridge Motorcycles

15 April Triumph Staffordshire

23 April A1 Moto Services

29 April Triumph Aberdeen

6 May Triumph Birmingham West

28 May Triumph Essex

3 June Triumph Norfolk

4 June Triumph Suffolk

10 June West Coast Triumph

8 July Fowlers of Bristol

15 July Triumph Chester

22 July Triumph North Wales

29 July Triumph Swindon

Kawasaki

1 April Completely Motorbikes

8 April Millenium Motorcycles

15 April Greenham Kawasaki

22 April Aylesbury Kawasaki

23 April Drayton Croft

29 April Laguna Maidstone

20 May M&P Kawasaki

May 21 Wheels Cradley

27 May P&H Motorcycles

3 June GT Plymouth

10 June Shirlaws

11 June Edinburgh Kawasaki

1 July Alf’s Motorcycles

8 July A&D Motorcycles

9 July Rochdale Kawasaki

16 July Derby Kawasaki

22 July Coleraine Kawasaki

29 July Wigan Kawasaki

30 July The Potteries

5 Aug Cobb & Jagger

6 Aug KD Kawasaki

12 Aug Laguna Performance Centre

19 Aug Bristol Kawasaki

26 Aug Kirkcaldy Kawasaki

9 Sep JW Groombridge

We are really pleased to be visiting even more dealers and showcasing the 2023 range Ross Burridge, Kawasaki UK

Ambitious

Dealers Wanted Join CFMOTO’s dealer network and share in our success

KTM UK (as a subsidiary of Pierer Mobility) is now the distributor of CFMOTO motorcycles in the UK and Republic of Ireland. This new distribution agreement ensures that the full strength of the company that owns KTM, Husqvarna Motorcycles, GASGAS and WP Suspension stands solidly behind CFMOTO to offer huge experience, dedicated resource and boundless ambition to fully realise the massive potential of CFMOTO in the UK and Republic of Ireland.

Boasting an impressive and diverse range of 12 distinct motorcycles, using the latest generation technology and all benefiting from a four year warranty, this is your chance to EXPERIENCE MORE TOGETHER.

Contact david.edwards@ktm.com for more information about this fantastic opportunity to grow your business and share in CFMOTO’s success.

About CFMOTO

CFMOTO is a brand of Zhejiang Chunfeng Power Co., Ltd, headquartered in Hangzhou, China. With over 4,000 employees and a state-of-the-art 280,000m2 manufacturing facility, CFMOTO’s exhilarating and stylish motorcycles are distributed in over 100 countries.

About Pierer Mobility

Pierer Mobility is Europe’s leading powered twowheeler manufacturer, selling 375,000 KTM, Husqvarna Motorcycles and GASGAS machines in 2022 - the 12th consecutive year of record sales - not to mention winning our 333rd world championship title.

Bestbikebid.com, the buying and selling crossplatform service launched to the trade in January’s issue of British Dealer News, has since signed up more than 350 dealers. Interest in the new service has seen dealers registering for the opportunity to purchase stock from bikers looking to cash-in or dispose of bikes at a time when quality stock can be hard to find.

With more than 100 years of combined experience in the motorcycle industry, CCM Motorcycles founders the Clews family are the people behind the new trading platform. Austin Clews runs the new service with his sons Ben, Jack and Billy as co-founders. BestBikeBid.com allows dealers to access prime quality stock at the best trade prices without competition from the general public – the new service is squarely aimed at the trade. Only genuine motorcycle dealers can register, so dealers can be sure they are only bidding against other UK motorcycle dealers.

PUBLIC LAUNCH

After the completion of a platform testing programme, which will run throughout April,

Used bike bidding site goes public

public and trade stock will go live in early May. The company has already signed up for an extensive marketing campaign, which will be operational prior to the May launch. Co-founder Jack Clews said, “We have already planned our public launch and have decided to use a mix of print and digital consumer press to promote Bestbikebid. com to our public audience. We will also integrate direct mail, and have a powerful SEO and social media presence. We have had good discussions with leading UK motorcycle events and are also considering targeted mainstream TV coverage.”

DEALER PORTAL

Once registered, dealers can bid on fresh, high-quality stock, which the platform will feature in daily alerts. There will be three online sales per week initially: the first will start at 10am on Mondays and finish at 3pm on Tuesdays, the second is from 10am Wednesday until 3pm Thursday, and the final weekly sale starts 10am Friday and

Haskins up for the Challenge

LS2 UK HELMETS AND CLOTHING manager Paul Haskins will participate in this year’s 10th anniversary of The Longest Day Challenge, when 35 motorcyclists will ride from Land’s End to John O’Groats in 24 hours to raise money for Cancer Research UK.

Last year’s event raised £60,000, which took the running total for the event to over £310,000 raised for Cancer Research UK since the event began back in 2013. Held on the longest day of the year (21 June), riders are not allowed to use motorways, and their bike must cost no more than £600 (not including the cost of tyres, brakes or MOT).

Haskins told BDN, “Completing 1000 miles in 24 hours on a modern touring bike using motorways would be hard enough,

but on something costing less than 600 quid, it definitely won’t be easy! I’ve blown my budget on a 35-year-old Honda CBR1000F, which was a great bike in its day, but that was a long time and many miles ago!

“I’m sure everyone in the trade reading this will somehow have been affected by cancer – either by friends, family, or maybe even directly yourself. Every pound counts, so if you can’t afford much, that’s fine, but if everyone who reads this donated just one pound, it would make a big difference towards battling this disease,” added Haskins.

To sponsor Haskins, visit fundraise. cancerresearchuk.org/page/paul-haskins-lduchallenge, or for more information about the event, head to www.longestdaychallenge.com.

concludes at 3pm on Saturday. Each auction will have a catalogue of up to 40 motorcycles. Dealers can also list any surplus used stock for other dealers to bid on during auction days. Motorcycle listings will include a full specification, condition report, details of any service history, vehicle location and supporting photos, plus there is the added benefit of a free HPI check using the vehicle registration mark. Dealers can also track invoices and view details of previous purchases to keep their administration in order.

HOW IT WORKS

Once a bike has been added to the site, dealers submit their maximum offer, and the Bestbikebids.com proxy bidding system software will bid up to the dealer’s maximum amount in increments of £50. Winning bids automatically request acceptance from the seller. Once confirmed, a small introduction fee will be applied, and both parties will be contacted to make arrangements for the inspection, payment and collection of the motorcycle.

Bestbikebid.com

www.bestbikebid.com

dealer@bestbikebid.com

Paul Haskins, LS2 UK country manager with his nearly new Honda CBR1000F

Shipping on the mend

Just over three years ago Covid struck and the country – like most of the world –went into lockdown. Much has happened since then, including marked disruption to many markets, both domestic and global.

Vehicle manufacturers struggled to get the components they need to meet demand; there’s a mismatch in food production and demand –but that is also a function of Brexit and the war in Ukraine; and the cost of shipping goods hit an astronomical peak.

It’s the latter point that’s particularly interesting. Take Drewry’s composite World Container Index. It measures the bi-weekly ocean freight rate movements of 40ft containers in seven major maritime areas; its data is expressed as an average price per 40ft container (in US$).

Back in early December 2019 a container cost around $1450 – a relative low over the preceding two years which saw peaks of $1800. But this was nothing as rates, which initially were stable around the $1800 mark, rose, almost exponentially – barring a flat quarter at the start of 2021 – to a stratospheric $10400 in September 2021.

But since the world started to reopen in February 2022, albeit in stages, the price has dropped back to the (new) norm of around $2000.

So what happened? Well it’s important to recognise that the 2021 peak was purely the result of a dysfunctional market where ports were either closed or running at below efficiency; containers were invariably stuck where they were needed least and resurgent demand left firms wanting to move goods paying whatever it took.

90% of containers are made in China – a country stuck in perpetual lockdowns – and it was unable to meet the new demand. It didn’t help that because the cost of shipping was low few new containers were ordered. Thus, when demand for containers spiked the global economy was faced with the classic supply and demand problem as prices rose.

All of this taught firms moving goods around that maybe, for the short term at least, paying spot rates for freight is likely to prove a better bet than signing long term contracts. Similarly, shipping companies are having to rethink their operations to cut costs and change tack as lower prices mean lower revenue. Maersk and MSC are two such firms. They established an alliance in 2015 to share cargo on major ocean routes prompting competitors to create similar partnerships. However, this will cease in 2025 to allow each to pursue individual strategies. Maersk wants to focus on becoming

NEC best stands announced

THE ORGANISERS OF THE Motorcycle Live NEC show held last November have just announced the Best Exhibitors winners. BMW Motorrad UK scooped two awards: ‘Best manufacturer stand’ and ‘Manufacturer giving the best customer experience’. The German firm’s stand included its full range of motorcycles from the S1000 RR superbike to the perennial GS favourites, and the new M1000 R and M1000 RR. BMW’s interactive Make Life a Ride arena also showcased new models alongside the talents of the World of BMW activity partners.

Scott Grimsdall, head of marketing at BMW Motorrad, said: “Motorcycle Live is such

a big event for the BMW team, requiring a lot of planning, logistics, and commitment. It’s a great chance for us to speak with existing and future BMW riders. We’re extremely proud to be announced as winners of both awards, and it’s testament to the hard work and dedication of the team. I’d like to thank those who voted for us, visited us at the show, and enjoyed watching one of our shows in the ‘Make Life a Ride’ arena.”

The winner of the ‘Nonmanufacturer giving the best customer experience’ gong was Helmet City – making it the second year in a row that it has received an award for its presence at the show.

a complete logistics provider, while MSC has been increasing the size of its fleet.

In other news, a new Northern Ireland Brexit deal was signed by the UK and EU at the end of February. Without delving into the politics, under the existing arrangement, all goods destined for either Northern Ireland or the Republic of Ireland are checked on arrival for compliance with EU import rules. Only after checking can goods move on to the Republic. Under the deal, just as with passengers leaving the baggage area in an airport, so goods landing in Northern Ireland for destinations in the province will exit a green lane unhindered. However, goods for the Republic will go through a red lane for checking.

In essence red tape and export requirements will be minimised, if not abolished, and goods on sale in Great Britain will be more freely on sale in Northern Ireland.

A further change was made to the Northern Ireland Protocol so that while elements of EU law applies to the province, local politicians will be able to influence their application and, with UK government approval, seek amendment.

Of course, whether this is enough to get the Unionists back into Stormont and the devolved government up and running is another question.

BIKESURE BACKS 2023 EVENT

Jennifer Holmes, director of Helmet City, commented:

“We’re thrilled to have won this award, particularly as the visitors voted for it. We pride ourselves on giving customers honest advice and the best price possible. Thanks to the Helmet City team and those who voted for us.”

Finlay McAllan, managing director of Motorcycle Live, added: “Huge congratulations to the winners this year and a massive thanks to all the exhibitors that helped make up Motorcycle Live 2022, as all the stands were of such a high standard. And thank you to those who voted and visited – we wouldn’t have a show without you.”

MOTORCYCLE LIVE HAS EXTENDED ITS sponsorship deal with Bikesure Insurance for the 2023 show. Finlay McAllan, MD at Motorcycle Live, said: “We’re just as excited about announcing the renewal of Bikesure’s sponsorship as we were with the initial announcement back in 2019. It’s a real testament to the strong working relationship between the brands. The show landscape has certainly changed in the last few years, but our commitment to creating an interactive show with good value for visitors has remained the same – a vision the team at Bikesure shares.”

Grant Varnham, Bikesure’s business development manager, said: “No other motorcycle show supports our industry or has the ability to inspire the next generation of riders like Motorcycle Live can, which is why we’re incredibly proud to continue our sponsorship in 2023.”

With financial editor Roger Willis

Braking records

PRODUCTS DEDICATED TO powered two-wheelers were the strongest growth driver for Italian automotive brakes giant Brembo in its full-year 2022 results. BDN financial editor Roger Willis reports.

Annual revenue from OE motorcycle applications climbed by a record-breaking 44.3% to £422.4m. However, this figure was dwarfed by a 30.5% increase in turnover for the car sector to £2.337bn.

Overall group revenue covering the car, motorcycle, commercial vehicle and racing applications in Brembo’s industrial portfolio rose by 30.7% to £3.215bn. Resultant operating profit was 32.9% up to £338.9m. Operating margin improved from 10.4% to 10.5%. Net profit put on 35.9% to £259.2m. Net debt was slashed by £113.8m to £444.3m.

In Europe, sales across all sectors grew by 10.5% in Italy, 33.8% in Germany and 18.5% in France. But the UK declined slightly by 1.8%. Elsewhere, India was 40.4% up and China added 30.4%, while Japan fell by 9.6%. Latin America and North America (USA, Canada and Mexico) posted respective 66.1% and 48.8% increases.

Commenting on such excellent performance, Brembo executive chairman Matteo Tiraboschi said: “In terms of revenues, margins and net profit, we achieved the highest figures ever in the company’s history. All the main segments in which we operate contributed to the result. This milestone was reached in spite of the complexities of a year especially marked by the consequences of the war in Ukraine and persistent inflation pressures on raw material markets.”

From autobahn to autostrada

BMW: BOXING CLEVER

Although BMW Motorrad’s 2022-unit sales increase was decidedly modest, a premiumpriced model mix made sure the money was right.

Annual revenue from the BMW Group motorcycle division achieved 15.6% growth to £2.795bn. Resultant operating profit grew by 13.2% to £226m. However, operating margin declined slightly, from 8.3% to 8.1%. Pre-tax profit was significantly better, though, 18% up to £237m. Favourable pricing and product mix got the credit, despite higher materials and logistics costs.

Full-year global retail sales volume expanded by a relatively timid 4.4% to 202,895 motorcycles and maxiscooters. Dual impacts from semiconductor supply issues and the Covid pandemic took the blame. Nevertheless, the headline tally stood as a new all-time record.

Deliveries to customers in European markets fell by a marginal 0.3% to 110,788 bikes. German domestic sales topped the pile on 24,129. But that represented a 7.1% loss. Conversely, French riders bought 21,223, a 6.7% rise. Italy was 2.3% down to 15,668 and Spain copped a minor 0.9% retreat to 12,502. According to BDN data, UK sales for the brand sank by 3.8% to 8679.

The three dominant European bike brands on a German-Italian axis all finished the past year in the fast lane, with satisfactorily

Transatlantic performance was brighter, totalling a 14.4% improvement to 45,775. Within that, the USA put on 10.4% to 17,690 and Brazil added 17% to 13,051. Elsewhere, Chinese bikers swerved around strict zero-Covid lockdown measures to buy 15,404 – 7.7% more than in the previous year.

Highlights of BMW Motorrad’s year featured only two completely new models. Billed as a “new chapter in two-wheeled urban mobility”, the CE 04 electric scooter appeared in March. Hugely over-priced, it has since sold in pathetic quantities. And a roadster version of the M1000 superbike was subsequently unveiled. All the rest were revisions – upgrades for a trio of six-cylinder K1600 tourers, fourcylinder S1000RR and M1000RR superbikes, and boxer twin R1250R roadster and R1250RS sports models. Centenary editions of the RnineT and R18 boxer twins are also in the offing for 2023.

While BMW Group executive chairman Oliver Zipse banged on extensively about electrification in his 343-page annual report

to shareholders, references to the role for motorcycles were vague and tangental. Synthetic fuels for carbon-neutral internal combustion applications didn’t earn a mention and the closest we got was a nod to “ensuring emissions limits without excluding individual drivetrain technologies and vehicle concepts…”

Zipse’s sole referral to bikes was: “BMW Motorrad will celebrate its centenary this year [2023] with a raft of amazing new models,” he enthused. “I can already reveal that this will also include several for those who prefer an all-electric ride.”

€-£ currency translation at forex rates applicable on 15 March.

DUCATI: WINNING STREAK

If claiming both the MotoGP and WSBK championship titles, respectively thanks to Francesco Bagnaia and Alvaro Bautista, didn’t earn sufficient bragging rights for Ducati’s German masters, then a particularly plump 2022 bottom line for the Italian subsidiary would have kept them happy on its own.

Full-year revenue grew by 24%

fat wallets

to £954m, crossing a billioneuro barrier for the first time. Operating profit really excelled, a stunning 77.5% up at £96m. Operating margin improved to 10% from 7%.

Global retail sales hit record levels too, creeping 3.6% higher to 61,562 motorcycles. Ducati’s worldwide best-seller was 10,716 samples of the Multistrada V4 model platform. Monster sales reached 7971 and the Scrambler 800 family followed on 6880 bikes sold.

Biggest individual market for the brand was home turf in Italy, increasing by 10% to 9578 units. Runner-up was the USA, declining by 6% to 8441. Germany came third, rising by 9% to 6678.

Ducati’s global dealer network expanded to a record 821 showrooms by the end of 2022. These included dealerships opening in Brunei, Ecuador, El Salvador and Mongolia, taking the Ducati presence to a total of 96 markets.

Success was not without tribulations, according to Ducati chief financial officer Henning Jens, a trusted pair of German beancounter hands parachuted in by the parent. Commenting on the results, Jens said: “I’m pleased that for the second year in a row we are able to announce a record financial performance and growth in the profitability level for Ducati. Reaching such results despite the supply chain disruption that has heavily affected the automotive sector during the course of 2022 is a remarkable achievement.”

€-£ currency translation at forex rates applicable on 16 March.

PIAGGIO: LA DOLCE VITA?

As clearly expected by investors piling into Piaggio equities prior to numbers being officially crunched, the Italian scooter giant has posted absolute record full-year results for 2022.

Piaggio Group annual revenue hit the highest level ever achieved, 25.1% up to £1.854bn. Operating profit soared by 40.9% to £141m. Operating margin grew from 6.7% to 7.6%. Pre-tax profit stacked on 35.8% to £112.9m. And an alltime record net profit had risen by 41.4% to £75.4m.

Less enthralling was the fact that net debt fell by just £10.7m year-on-year to £325.8m, leaving the company still highly geared.

Revenue from scooters and

motorcycles, including related parts and accessories, increased by 23% to £1.49bn, accounting for slightly more than 80% of Piaggio Group’s entire turnover. PTW sales volume worldwide rose by 14.8% to 516,200.

Turnover was particularly strong in the Asia-Pacific region, growing by 57.1%. (Piaggio’s new Indonesian scooter factory, which came on stream in November, will no doubt be set to boost Asia-Pacific revenue considerably further in 2023.) The Americas followed, adding 42.7%. EMEA countries, predominantly in Europe, improved by 10.3%. But sales in India were 5.3% down.

In Europe, Piaggio confirmed its leadership in the scooter segment with a share of 22.9%, up marginally from 22.7% during 2021. It also held positioning on the North American scooter market thanks to a 35.4% share – versus 35% in the previous year. The Aprilia and Moto Guzzi brands apparently “consolidated” their presence in the North American motorcycle segment too, which probably means volume didn’t actually decline. Globally, the scooter sector reported a 14.3% rise in turnover led by the Vespa brand, which recorded an increase of almost 30%.

Worldwide, motorcycles achieved a 19.7% improvement in sales volume and revenue. Aprilia boasted its highest-ever turnover, up more than 30%, with especially strong performances from RS, Tuareg 660 and Tuono 1100 models. Moto Guzzi flagged up record volume and revenue rising by more than 15% too, led by its retro V85TT adventure bike, the V7 range and the new V100 Mandello. However, the studied absence of finite figures has to be a testament to Piaggio’s relatively minor role in the motorcycling firmament.

Commenting on apparent good fortune, Piaggio chairman and chief executive Roberto Colaninno said: “We closed 2022 with our best results ever, setting new records for all indicators. The geopolitical and macroeconomic situation was, and continues to be, complicated. But we are confident and optimistic about 2023 and will continue along the important growth path we have already mapped out.”

€-£ currency translation at forex rates applicable on 3 March.

Motorbike finance solutions

Offer competitive rates and a straightforward finance journey that your customers can trust in. For intermediaries only.

01237 422660 | adsales@dealernews.co.uk www.britishdealernews.co.uk/jobs

We are looking for...

Marketing Person(s)

We have an opening for a creative marketing person, or maybe even two. It may be full-time or part-time, it is more important we get the right person or people.

You’d be part of a small team based at our HQ in Kirton, Lincolnshire. Salary is dependent on experience and whether the role is full or part-time. A degree in marketing is not essential, but experience in the field would definitely help.

Some of the things you’ll be involved in include:

• Social media management

• CRM/Email campaigns

• CPC/Performance marketing

• Partnerships

• Content creation

• Looking after our valued a liates

• Working with our network of stores

• Video work

• Site banner creation

• Events

• Lots of other stu !

If this sounds pretty darn exciting then please drop us a line, and fast! Contact Matthew Chamberlain on 01205 726143 or mattc@sportsbikeshop.co.uk

HGB

FULL-TIME

Jim Allan Motorcycles are looking for a full-time Clothing, Parts & Accessories Advisor to join the team at our busy Falkirk Branch. You will be responsible for demonstrating and selling a large range of products from some of the industry’s leading suppliers of Accessories, Clothing, On-road & Off-road Parts. We would expect the successful candidate to have a love of bikes and biking, a good understanding of the motorcycle clothing and accessories market, solid communication skills, flexibility, and a positive outlook, be IT literate, and have the ability to deliver an outstanding level of customer service.

Applications by Post or Email with your CV to Dave Allan: Jim Allan Motorcycles, 208 Grahams Road, Falkirk FK2 7BX Email ; jimallanmotorcycles1@gmail.com

We are currently looking for the following:

An experienced Motorcycle Technician/Mechanic

The successful candidate must have experience of modern motorcycle technology and be able to demonstrate an understanding of current diagnostic equipment. The role will be responsible for servicing and repairing predominantly Kawasaki/Suzuki/Yamaha motorcycles.

Sales Person (Honda)

We are looking for a top quality candidate to come and join our very successful team to sell some of the motorcycle market’s most exciting and popular bikes and scooters in our busy showroom.

A competitive salary and benefits package will be awarded to the successful applicants which will reflect both qualifications and experience.

CLOTHING, PARTS & ACCESSORIES ADVISOR

Alan Stoole 1943-2023

Well-known and respected dealer, Alan Stoole died on 31 January, aged 80, following a long career in the motorcycle trade.

Alan was born in Dublin in 1943 and moved to London in 1962. He worked for Coburn and Hughes Motorcycles in Luton until 1976 and, in 1977, set up Corby Kawasaki in partnership with Corby Motors. In 1981 he and business partner Brian Pack purchased the entire business from Corby Motors. This business partnership lasted nearly 20 years, and although Alan left the company in 1996, he was still very much involved and was always ready to lend a hand when needed. Motorcycles were in his blood, and he was always passionate about anything on two

wheels. His business partner Brian remains at the helm of Corby Kawasaki.

After leaving Corby Kawasaki, Alan set about a new venture, Phoenix Motorcycle Hire (PMH), operated from the same building as Corby Kawasaki. He ran PMH between 1997 and 2006 when he closed the business to retire and spend more time riding his Kawasaki Versys 1000.

Alan went to see his daughter in Australia in May 2022 and was taken ill weeks later. Sadly, he was unable to return home due to the intense treatment he was having. Alan fought hard and kept his sense of humour until the end.

The funeral was held at Kettering Crematorium on 27 March, where Alan arrived by a motorcycle hearse.

MOTORCYCLE BUSINESS FOR SALE DUE TO RETIREMENT

East Midlands based Motorcycle Business covering both the Nottinghamshire and Derby counties.

Established over 70 Years

Busy main road location

Modern Showroom approx 220m2 with separate large clothing and accessories department of approx 160m2

Fully equipped separate workshop with MOT station

Extensive customer base selling 350 bikes a year

This sale is to include the freehold premises and all internal plant and fixtures required for the continuity of this extremely successful business.

(Stock available and to be sold separately)

Immediate vacant possession

For more information:

CALL ADRIAN ON: 07817 566619

EMAIL: motorcycleshop4sale@gmail.com

1948-2023

Well-known North West sales agent, Liverpudlian Peter Gidman, has died. He was 75. Peter spent 36 years in the motorcycle retail and wholesale trades before his retirement at the end of May 2012.

Peter had many roles in the trade, which earned him a wide circle of friends, right from his early days as sales manager at Cundles, the big Liverpool dealer of the time. There then followed a short period with Tomos mopeds before managing sales for Belstaff in the North West. He later joined Phoenix Distribution, taking Metzeler tyres, Arai helmets, Belstaff, and then Yoshimura exhausts and Fieldsheer clothing, under his wing. After that, he became the northern dealer development manager for Givi UK.

His funeral was held on 31 March at St Helen’s crematorium.

LONG ESTABLISHED MOTORCYCLE AND SCOOTER DEALERSHIP

Prominent showroombasedinbeautiful NorthDevon, locatedonamain roadashort distancefromthetowncentre. A3670sq.ft unit witheasy access, plentyof outsidespaceandfreeparking. Independent dealership that’sbeenfamilyownedandrunfor morethan50 years.

• Largeand loyal customer basewith massivepotential for growth in thearea

• Currently sellingmorethan 100 used bikesper year, with good return per unit

• Fully equipped workshop and MOTcentrewith very capableexperienced staff. Averageworkshop lead time of threeweeksup to eight weeksin advanceduringpeak timeswith threefull-timetechnicians

Thisprovenbusinesswouldsuit aninvestor, ahands-onowner or someonelookingtorelocate.

All applicantswill betreatedinthestrictest of confidence–seriousoffersinvited: pleaseemail: pobox22@dealernews.co.uk

The Bike Shop, Long Eaton

Peter Gidman

Bickers takes on Carter for the North

MICHAEL CARTER HAS JOINED Bickers as an area sales manager covering North West England and West and Northern Scotland. Carter’s career started more than 30 years ago, with a two-week work experience from school. Since then, he has been running parts and service departments for well known dealers based in the North West, from Bill Head and Slingers Motorcycles in Preston to Youles Motorcycles in Manchester. More recently, he has played a leading role at MotoGB.

Rob Sheldon, Bickers sales manager said: “We are very excited to have Michael on board, he will be a great asset to Bickers”. Sheldon went on to say, “Michael brings with him a wealth of exceptional motorcycle industry knowledge and experience, which ultimately allows for a great understanding of the unique challenges facing each dealer.”

For more information, contact: Bickers on 01394 604040 or visit www.bickers-online.co.uk

LS2 signs Emmett to cover Ireland

Peter Emmett has joined LS2 to cover Northern Ireland and the Republic of Ireland. Emmett has extensive knowledge and experience of the Irish market at both distribution and retail levels. He has a strong background in the accessories sector, particularly with helmets and clothing.

Paul Haskins, LS2’s country manager for the UK, said he is thrilled with the new appointment. “Ireland is a very important market for us and one we have covered since going direct back in

2008. With the recent retirement of Steve Forster we had to move quickly in appointing a successor, and I’m sure Peter will do a great job for LS2 in the future. I want to put our thanks on record to Steve [AKA Trumpy – Ed] for many successful years, many successful shows and many, many laughs!”

Emmett is based in Dublin, so he is well located to cover the whole island of Ireland for LS2. His other agencies include Duell and Kriega luggage.

Peter

Emmett;

0876 622644; emmett.peter@gmail.com

DF Capital appoints new powersports MD

Retail finance specialist

DF Capital, has appointed a new MD at its powersports division to look after the bike, prestige car and marine sectors. Estelle McConnell has been signed up from rival firm V12 Vehicle Financing, having previously worked for Close Brothers Motor Finance and the Halifax. McConnell said: “I am delighted to be joining DF Capital at such a pivotal time. The specialist car, marine, and motorcycle markets are hugely exciting segments. The bank is well-established in marine and motorcycles, and we’re building our presence in specialist cars. I’m excited about working with our dealers and manufacturers to support their working capital and growth needs and growing and developing a presence in these markets.

New media head at Liqui Moly

GERMAN OIL AND LUBE FIRM

DF Capital CEO Carl D’Ammassa added: “It is great to have Estelle join the DF Capital team, leading our efforts across the powersport sectors. We have a significant ambition to help more manufacturers and dealers than ever before, providing them with the working capital firepower they need to unlock their growth ambitions and help them sell more products.”

Liqui Moly has a new man in charge of international media relations. Sina Ataei has been at the firm for six years, and steps up to succeed Dr Peter Szarafinski, who died unexpectedly last year.

“I am delighted that we were able to recruit Sina Ataei” said Marco Esser, head of PR. “The reason for this replacement is a sad one. I can hardly imagine a better and more worthy successor as media representative of our company.”

Micheal Carter, left, with Rob Sheldon

E300 SE to hit in May

SEGWAY HAS RELEASED MORE details of its E300SE scooter. The brand – still best known for its selfbalancing two-wheeled electric mobility machines – moved into more conventional two-wheeled kit last year, and the new bike joins its current range of 50ccequivalent electric scooters.

The E300SE has a 65mph top speed along with a claimed 93-mile range from a pair of removable 2kW/h batteries – and it can also hold a third battery for an extra 45 miles before charging. It’s packed with high-end features, including LED lighting, a fullcolour dash, onboard GPS tracker, remote control smartphone app, traction control, regenerative braking, USB charging ports, and under-seat storage space.

The new E300SE will be available in May, in gloss black, for an SRP of £4499 (£3999 with OLEV discount) with a three-year parts and labour warranty.

Henry Maplethorpe

07947 246724

info@segwaymotors.co.uk

Zero kicks off demo rides tour

If test rides are important for conventional petrol-powered bikes, they’re even more so for battery-powered electric machines. The new tech needs to be experienced by consumers used to petrol, and US electric bike maker Zero is pushing hard to make this happen.

For 2023, Zero’s UK arm is holding a series of test ride days across the country throughout the season, with eight dates already announced for April and May in the South of England and with more set to follow.

Speaking about the 2023 Experience Electric Tour, Zero Motorcycles UK country manager Dale Robinson said: “It’s great to be back with the tour for what will be our sixth year. It’s always a highlight of my year, seeing all those experienced bikers grinning from ear to ear after their first ride on an electric

motorcycle, and I am sure we’ll create many more converts in 2023.

“This year, we are focusing the Experience Electric tour on biker hotspots, with our dealer network able to accommodate riders who want a more traditional demo ride.”

For more information and to make bookings visit: www.zeromotorcycles.com/en-gb/events-home

2023 EXPERIENCE ELECTRIC TOUR

7 April Oily Rag, Gloucester

8/9 April Fowlers of Bristol

13/14 May MCN Festival, Peterborough

19 May Route 1066 Café, Robertsbridge

20 May Sammy Miller Museum, New Milton

21 May Loomies Café, Alton

Maeving engineer shortlisted for award

ELECTRIC BIKE MAKER MAEVING CELEBRATED International Women’s Day in style, with one of its design engineers making it to the finals of the Top Women in EV award. Andrea Siakalli has been shortlisted in the EV Summit Awards Engineering and Technology category for her design work on the Maeving RM1 electric motorcycle.

Siakalli said: “Being nominated for the award was exciting and rewarding. Getting shortlisted was unexpected – previous candidates have all been in higher job roles with years of experience. I thought that being nominated was as far as I was going to get. I am thrilled and honoured to be shortlisted and recognised as a Top Woman in EV.

“The past two years at Maeving have flown by.

Every day there’s something new to do and learn. I’ve been exposed to so many different things and I have been very lucky to be surrounded by people with more than 15 years of experience in the industry, guiding and sharing their knowledge.

“I’ve always wanted to work for a company that would help everyday life seamlessly, making the design and functionality of the product very important. Joining Maeving has checked those boxes for me, with a beautifully designed bike and a target to help the environment.

“It would be amazing to see more women pursuing careers in engineering, especially now with the electric industry taking off.”

Maeving co-founder Seb Inglis-Jones said:

“One of the key objectives we’ve had since we came up with the plan for Maeving was to make an electric motorcycle that was inclusive in its design, accessible to a wide range of people, and a key part of that was making a motorcycle that was appealing to women as much as men.

“We have some fantastic women on our team and seeing Andrea recognised for her incredible design work has been rewarding for all of us.’

The industry award event will take place at the EV Summit event in October this year, at Oxford University’s Saïd Business School. www.evsummit.biz/top-women-in-ev

Andrea Siakalli

Registrations data

Alternative powered two wheeler registrations for February 2023

February’s total battery-electric bike registrations were exactly halved year-onyear to a negligible 220 machines. Overall market share for ePTWs declined from 8.4% to 4.6%.

Unusually, given its regular tub-thumping on behalf of zero-emissions glory, the MCIA responded with stony silence.

The key up-to-11kw mobility and delivery fleet slot was 55.6% down to just 189 units, comprising 85.9% of entire electrified sales. Within that, the up-to-4kW moped range fell by 70.7% to 67 and 4-11kW products ridden on A1 licences incurred a 38.1 retreat to 122.

Constraints came from extremely tight inventory and rumoured insolvency issues

dive from CPx volume in February 2022. Anecdotal constraints came from extremely tight inventory and rumoured insolvency issues, the latter officially confirmed on 14 March when Vmoto UK Distribution entered administration (see page 8).

Content in the higher power segments was hardly worth mentioning. A pair of 15kW BMW CE 04 scooters “filled” the 11-35kW bracket and two unidentified over-35kW steeds took premium honours.

SHORT CUTS

Long-term 4-11kW segmental star Vmoto continued to lead, registering 30 examples of its bestselling Super Soco CPx scooter – sadly a telling 76%

Quite why the ePTW market is heading for oblivion has to be a mixture of supply-chain failures from the Far East, dramatic over-pricing and a simple lack of demand owing to inadequate performance versus proven ICE alternatives.

ZERO MOTORCYCLES

AMERICAN ELECTRIC BIKE MAKER ZERO has released a vision of what its bikes could look like in the not-so-distant future. The SR-X concept is based on the firm’s SR/S, with a fully-faired design by Bill Webb from the HUGE Design agency, which has been behind a few Zero production bike designs. Under the sleek plastic fairing is the firm’s ZF75-10 electric motor paired with its latest ZF17.3 lithiumion battery pack. Brian Wismann, VP of product development at Zero, was full of praise for the design, adding: “When Bill first released the design in digital form several years ago, I knew immediately that the design language based on clean, simple forms would be a perfect marriage for an electric motorcycle. I’m excited that we were able to realize Bill’s vision of our electric sportbike platform in the SR-X concept.”

ENERGICA

PREMIUM ELECTRIC BIKE FIRM ENERGICA HAS started a new phase of expansion at its plant in Modena. The firm is building another 1150m2 facility which will be dedicated to R&D, prototype testing, and the firm’s Energica Inside reselling programme, which provides third party firms with Energica’s proven battery powered powertrain for their own products. Energica is also planning to expand its own manufacturing and assembly facilities, and setting new targets for automation, in order to meet rising demand for EV kit.

Alternate power rolling year

BEST SELLING MODELS

BILLED AS “THE UK’S COOLEST ROADlegal electric scooters”, the Tubby Tyre Scooter Company has launched a new three-bike range, The Special One, The Basic One and the No-Road One. All come as standard with a 1kW motor, which is upgradeable to 2000W, run by a 60V 12Ah battery. All models come with a 12-month warranty, with RRPs starting from £1650. www.tubby-tyre-scooter-company.co.uk

NIU

Registration statistics supplied by the MCIA; tel 02476 408000; www.mcia.co.uk

CHINESE ELECTRIC MOBILITY BRAND NIU IS cutting up to £800 off the SRP of its scooter range – enough to pay for up to four years of electricity to charge the lightweight zeroemission machines. The top £800 ‘Recharge’ discount applies to the 125cc-equivalent MQi GT, down to £3999 from £4799. Other discounts include £500 off the moped-equivalent UQi GT and £600 off the MQi GT extended range version. niu.uk.com/niu-uk-recharge-offers

TUBBY TYRE SCOOTER COMPANY

Off-road news

With off-road correspondent Rick Kemp

Sur-Ron selects ePowerSports

The pioneering two-wheel brand Sur-Ron, which developed the first massproduced high-performance electric motorcycle in China, has announced its move to a sole UK distributor, awarding UK rights to ePowerSports, based in the Midlands.

Vinto Song, Sur-Ron country manager for the UK, commented, “We are delighted to appoint ePowerSports as our sole official distributor for the UK market. The team there has worked hard to establish the brand correctly, focusing on a professional dealer network while ensuring the aftersales side of the business is a priority. For this reason, we are pleased to concentrate our efforts

in the UK with a sole distributor with immediate effect.”

First appointed as a distributor in 2018, the team at ePowerSports has represented the Sur-Ron brand nationwide, servicing its dealer network and customers with a complete sales and aftersales package. Now the official UK exclusive distributor of the Sur-Ron brand in the UK, ePowerSports has a

growing network of authorised dealers, offering comprehensive support for sales and servicing requirements and genuine SurRon parts and accessories.

Andrew Shepherd, director of ePowerSports, said: “Naturally, we’re both pleased and honoured to be appointed sole distributor for Sur-Ron in the UK. We very much believe in the products, having distributed them since 2018. The range is growing, the product quality is second to none, the aftersales support from the factory is first-class, and our dealers enjoy good margins. We look forward to further developing the brand for the UK market”.

The Sur-Ron range includes the lightweight, road-legal Light Bee aimed at urban users; the Ultra Bee, a trail, go-anywhere performance model; and the high-performance Storm Bee enduro bike, which comes with smart technology,

STORM BEE SUCCESS

FURTHER RAISING SUR-RON’S profile has been Sam Winterburn (above) who won the EXGB British Electric X Indoor Champion title for the 2022/23 season after the finale at Wheeldon Off Road Centre in Devon.

Dominating the field in the adult open class on a Sur-Ron Storm Bee across the season, Winterburn won all six races over the final weekend, with teammate Chloe Richardson finishing in third place on Sunday’s race for a double podium finish for the PCR-E Performance Factory SurRon team.

“I’m chuffed to be taking the title for this year”, said Winterburn. “These events are always a lot of fun for me, but it’s also a great opportunity to prepare for what’s next: the FIM E-Xplorer series that starts this May.”

The Storm Bee comes as standard with 22.5kW of peak power, 520Nm of peak torque and a top speed of 68mph, and can reach 50mph in 3.6 seconds. Winterburn’s championshipwinning Storm Bee machine is set up by Sur-Ron dealer the PCR E-Performance team, based in Cannock. Add to that Winterburn’s history in enduro and super enduro riding, as well as his proven talent in motocross, and it’s clear why the team have set their sights on both national and international racing titles for this year.

including rain, eco, sports, turbo and reverse modes. Cutting-edge vehicle design is standard; SurRon claims to be “just at the start of a range of ground-breaking performance products.”

Dealers interested in becoming an authorised Sur-Ron dealer should contact Lee Westbrook at lee@epowersports.co.uk or call 07535 693909.

Sur-Ron Light Bee

The range is growing, the product quality is second to none, the after-sales support from the factory is first-class, and our dealers enjoy good margins

Beta EVO Factory models

Beta’s new EVO Factory models are claimed to be manufactured using the finest components at Beta’s Italian factory, and to represent the next level of trial evolution. They share the same base platform as the standard EVOs, along with a series of updates on both the frame and engine side, and are available in limited numbers providing exclusivity as well as performance.

The upgrades from the standard models are too many to list here, but the most obvious distinguishing feature on the 125 and 200cc two stroke models is their black magnesium crankcases, which provide a weight saving of 1kg. They also have a lanyard kill switch for added safety. Chassis-wise, the gold forks are

another giveaway on the twoand four-stroke models.

The four-stroke 300 gets a higher power ECU which translates to improved spark and combustion throughout the power range. A special titanium muffler is fitted, increasing overall power over the standard model while offering half a kilogram of weight reduction.

www.beta-uk.com

Akrapovič Evo Titanium

THE RACE INSPIRED AKRAPOVIČ

Evolution Line Titanium exhaust for the 2023 Yamaha YZ450F is almost identical to the systems that the Monster Energy Yamaha Factory MXGP Team will be racing with in the 2023 Motocross World Championship season.

The tailor-made design has been manufactured to fit within the bike’s limited space while providing improved flow for exhaust gases. Constructed completely from lightweight, high-grade titanium

alloys, this system claims to provide a heightened response through the rev range. The power and torque levels have reportedly been increased by an extra 2.4hp at 10,600rpm and 1.5Nm at 10,500rpm on the in-house dyno in back-to-back tests compared against the stock exhaust.

Developed for competition use (it’s not road legal), it is a simple plug-and-play operation to install, with no remapping required.

www.akrapovic.com

Gulf Fuels Revo ACU British Championship

RHL Activities has announced it is to continue its partnership with Gulf Race Fuels for the 2023 season. Competitors at RHL’s events will be able to purchase Gulf Race Fuels in both twoand four-stroke applications. All fuels will be available to preorder ahead of events as well as being sold trackside through Gulf’s vending partner.

“Gulf Race Fuels is once again very excited to partner with RHL and the ACU British MX Championship for the 2023 season. We are as passionate

about producing industryleading race fuels as riders are about finishing at the top of the podium. We look forward to another great season,” said Gulf Race Fuels business development manager Mark Gardner.

“We are pleased to continue our working partnership with Gulf Race Fuels into the 2023 season of the Revo ACU British Motocross Championship. It’s great to see the brand involved and watch riders make the transition across to their product,” commented RHL activities director Gareth Hockey.

Dunlop on trail

DUNLOP HAS LAUNCHED ITS new 50/50 trail tyre, the Trailmax Raid. Designed for road and trail use, the new offering is the latest addition to the brand’s strong presence in the adventure and trail segment.

Classic Dirt Bike Show shines

This year’s Classic Dirt Bike Show held in February at Telford’s International Exhibition Centre was well attended by exhibitors, traders and visitors. Judging by some of the gleaming classics on show, it was quite apparent how many enthusiasts occupied their time over lockdown!

Hagon Shocks was the major sponsor, as it has been for the last nine years, and managing director Martin Hagon seemed as keen as ever about the event. “We think it’s a great show to come to. Being this early in the year, lots of people come to find bits and pieces to get their bike prepared for the season. It always seems very friendly and there’s a great atmosphere at the show. For anyone who hasn’t been before – please come!”

Guest of honour this year was three-times World

500 MX Champion Dave Thorpe. In between fans taking selfies with him, he said he was amazed at how many people were in attendance and how good it was to see so many bikes from his era, and even older ones, such as the Matisses that his father used to ride. He was also impressed by how vibrant the classic dirt bike scene was.

We can leave the final words with the event organiser, Mortons’ Nick Mowbray. “This year’s Classic Dirt Bike Show was one of the biggest and best yet! It was gre at to see so many off-road enthusiasts coming together at Telford to celebrate machines from across the decades. The quality of the bikes on display and the overall feel for the show was praised by off-road legends throughout the weekend.”

Husky clothing

HUSQVARNA MOTORCYCLES HAS revealed its new and invigorated apparel collection for 2023. The comprehensive range includes functional off-road and street riding gear as well as a Casual Lifestyle Collection for fans of the marque, all inspired by the brand’s Swedish heritage.

As well as the ranges of mix-and-match apparel for the various off-road disciplines, there is a Functional Street Collection which, for 2023, includes a new Spherical Gear line – the Sphere WP jacket and Sphere WP gloves are made exclusively for Husqvarna by Rev’It!, and are complemented by the Helios helmet which is made for the brand by Airoh. The rest of the range comprises the Casual Lifestyle Collection and the new Rockstar Casual Collection, which is worn off-track by the brand’s US-based racing team – Rockstar Energy Husqvarna Factory Racing – the exclusive range includes T-shirts, hoodies, jackets, and caps.

www.husqvarna-motorcycles.com

The Raid combines expertise and technology from Dunlop’s extensive adventure riding and touring range with that from its off-road sector. It is suitable for a range of bikes from mid-size dual sports to large adventure bikes, proising off-road ability and predictability paired with superb wet weather capability and longdistance touring performance.

Trailmax Raid’s design was inspired by Dunlop’s D908 RR, a purely off-road rally raid tyre characterised by the pronounced blocks on its tread, which are now a key part of Trailmax Raid’s profile.

The new tyre will be available in three front sizes covering 19 and 21in fitments, and six rear sizes for 17 and 18in wheels. Initial sizes were available from the beginning of March, with the rest being released during Q2 2023.

Boss outgrows HQ

Boss ORV, the sole UK distributor of Corvus off-road vehicles, has moved into new headquarters. The move is another major landmark for the company, which started trading in 2019 importing the Corvus Terrain 4x4 side-by-side utility vehicles, the first to be manufactured from the ground up in Europe.

“We have had three years of extraordinary growth,” says Phil Everett, Boss ORV managing director. “We have managed to outgrow our existing facilities in half the time we expected. The opening of the new offices in Staffordshire puts us right at the heart of the UK and central to all the major road networks. All our dealer support functions will be based here, including a brand-new stores facility which allows us to stock a much larger quantity and diversity of spare parts and accessories.

For more information about the Corvus range, contact 01597 810188; sales@bossorv.co.uk; www.bossorv.co.uk.

From left: Matt Richardson, after sales manager; Vanessa Robinson, operations manager; James Crawford, technical support and warehouse manager; and Phil Everett MD

For 2023 KTM has not only given its 390 Adventure model a sharp new look, but has also beefed-up its off-road credibility.

To emphasises the go-anywhere nature of the bike, it now has lightweight black anodised aluminium rims and spoked wheels –19in front and 17in rear.

Elsewhere, the compact four-stroke 373cc single-cylinder engine uses twin overhead camshafts, four valves, a balancer shaft and electronic fuel injection to produce its 44hp and 37Nm of torque delivered via a slipper clutch. Two catalytic converters ensure the system breathes within Euro5 emission targets, while the 14.5-litre fuel tank’s vapour design also boosts its eco-friendliness. Ride-bywire, traction control, cornering ABS, off-road mode (increased rear wheel slip allowed) and linked off-road ABS (disengaged on the rear, reduced on the front) are all administered through the 5in colour TFT and a handlebar switch. RRPs start from £5999. Find out more at: www.ktm.com.

Polaris support for SxS

POLARIS UK HAS ANNOUNCED THAT IT WILL AGAIN SUPPORT THE British SxS Championship for the 12th consecutive year. The championship expects its highest-ever attendance and competitor numbers across all categories, including expert, rookie, veteran, and youth classes. Back in the early days, the series hosted just one day of racing at every round. Now, the championship involves eight rounds of weekend-long events across some of the best off-road tracks in the UK.

Bimota dishes the dirt

Now that Kawasaki has taken a stake in Bimota the Italian brand has gone off on a tangent by launching the Bimota BX450, an extreme Enduro model which the maker says combines the classic design of the Kawasaki KX450 with some Italian design flair. The homologated production version of Bimota’s BX450 is based on an actual Kawasaki platform and conceals an enhanced electronic engine management system with different maps and traction control settings.

Bimota is aiming the bike at

well-heeled “Professional enduro riders who value true four-stroke performance”, saying they will appreciate the refined control, electric start and performance components that combine to deliver a fast and usable package built for the Enduro Championships.

Retail prices are expected to be around £10,000-£11,000, and it is available to pre-order from Bimota UK on: 01603 920240; info@bimotauk.co.uk.

Motion Motion

MotioninMotion Wheels

Not content with more than ten franchises and two of the largest dealerships in Peterborough and Leicester, Wheels Motorcycles has recently added Cradley Kawasaki to its portfolio. Not bad for a young lad who started with a halfshare in a Honda C50!

The lad in question is Neil Steen, the current managing director of Wheels Motorcycles, who says that the company has a proud reputation for outstanding service. “We are long-established franchised dealers for Honda, Kawasaki, Aprilia, Vespa, Piaggio, Derbi, Moto Guzzi, Suzuki, Mutt, MV Agusta, Super Soco, Niu and Zero Motorcycles. We also have the UK’s largest Alpinestars store and stock all the top names in clothing and accessories, including Alpinestars, Dainese, RST, Kriega, Shoei, Oxford, HJC, MotoGirl, Muc Off, SDoc and many more. Our fully trained staff have a wealth of knowledge in the industry spanning more than 30 years and are always on hand to help.”

As most motorcycle dealerships will be

aware, if you’re trying to source a Kawasaki part and Cradley Kawasaki doesn’t have it, then it’s odds on it doesn’t exist. “Cradley still has the most knowledgeable Kawasaki parts staff in the country, with over a hundred years’ experience between them,” says Steen.

“It also offers the UK’s best trade discount for dealers, as well as tens of thousands of new and discontinued parts in stock and ready for next-day delivery.

“Since purchasing Cradley, we have created a new website for parts, accessories and bikes provided by Dealerwebs. For the first time,

Wheels Motorcycles has been on an expansion and acquisition spree ever since it was first established by a teenage Neil Steen. Cradley Kawasaki is the latest addition to its portfolio

this new website allows the customer to search for discontinued parts online. These improvements, along with bringing the Wheel’s lifetime guarantee and up-to-date sales process changes to the Black Country, are helping sales increase. They are also invigorating a historic dealership, dating from 1974, and taking it into the future as part of a large redevelopment programme which has already begun. There’s a lot of doom and gloom hanging around regarding the recession. However, I feel if aftersales is the focus, with customer service a priority, there is still a good future out there for motorcycle dealers. We will be actively looking for the next opportunity.”

LIFETIME GUARANTEE

The Wheels lifetime guarantee is not just a strong sales aid; it also generates a significant amount of workshop traffic and customer loyalty. Obviously, it doesn’t apply to consumables, but it covers component failure and, in extreme cases, complete engines have been replaced. Steen admits that service charges aren’t the cheapest, but every bike is thoroughly cleaned on leaving the workshop and the customer gets a complimentary drink, all part of the feel-good factor.

Of the other brands, Wheels is the biggest Aprilia dealer in the UK, and it’s also the longest-lasting, having been with the company since 2005. Other Italian franchises include Moto Guzzi, Vespa and Piaggio, so it also has the scooter market covered, including electric models from Super Soco and Niu. Zero Motorcycles is also part of the line-up.

As ever, all this didn’t happen by accident. The aforementioned, half-owned Honda C50 may have fired Steen’s enthusiasm for motorcycles and motorcycling, but the

Wheels boasts a wide and varied range of franchises with which to tempt its customers

If you’re trying to source a Kawasaki part and Cradley Kawasaki doesn’t have it, then it’s odds on it doesn’t exist

BICKERS F0R BAT TERIES

Wheels

business side of things started a bit later, “with a humble Honda CBR600FM, in Benetton colours with white wheels, which I spent many hours cleaning with cotton buds in the dining room. I bought the CBR with some minor cosmetic damage from a local salvage guy, repaired it and happened to take it to my local bike shop, only to be offered a £500 profit. That was three weeks’ wages at the time, so I soon realised I could buy and ride motorcycles and make a profit on them. That was it. I then bought and sold damaged repairable bikes for the next couple of years, mainly from the same guy.”

At this stage, Steen’s day job was as an electrician, but he soon stumbled on the fact that you could buy damaged, repairable bikes in France and make a decent profit by flogging them on this side of the Channel. “I teamed up with a mate, borrowed £10k from a loan shark, and headed to Paris at 4am, a journey we did together every Friday for the next two years, working around my day job. I then gave up the day job at the age of 21.”

FIRST PREMISES

“Next, I bought a house that had a shop at the front, so I used this to sell my bikes, progressing to a small unit on an industrial estate. At around this time, the French connection faded out, and I became a fullyfledged salvage and parts dealer, buying and selling bikes and parts bought from all over the UK and still dealing a lot with the original salvage guy.”

Moving from an industrial estate site, Steen bought an old petrol station with forecourt, pumps and a shop, which he renovated, and then launched Rider Motorcycles Ltd, selling, breaking and repairing bikes with a small team of friends. “I can honestly say these were

some of the best years of my life,” says Steen.

The next step came in 2005. The original salvage dealer and Steen’s best friend, who by then owned Taz Motorcycles, one of the UK’s largest motorcycle grey import companies, was in financial difficulties and asked Steen to help out, which he did by taking a 50% stake in the business.

“I sold the garage and focused on selling new and quality used bikes. The franchises soon followed. First came Aprilia, who basically begged me to stop importing and to buy from their UK distributor. Next came Kawasaki after the local dealer closed. We added clothing from both Oxford and Alpinestars, relationships that we still have today.”

Moving swiftly on, the Peterborough site was added in 2014, followed by Leicester in 2016. Then, in 2018, Steen’s business partner unfortunately passed away and Steen became the sole owner.

TIME FOR A NEW NAME

It was Suzuki that was responsible for creating the Wheels name. “We bought the local Suzuki shop two miles down the road as we were desperate for stock – the exchange rate had killed our imports. But when the recession hit in 2008 and things got a bit tight, we asked Suzuki if it was okay to close that store and move the brand into the Taz building. They weren’t keen on the thought of being known under the name ‘Taz’, which was always associated with import bikes, but with a name change, they agreed, and Wheels was born.”

So what of the future? Well, Steen accepts that Cradley Kawasaki is looking a bit tired around the edges, so a refresh is on the to-do list. “I think that the workshop and aftersales will become a very big part of the business as we advance. It takes a lot of effort and hard work to establish a good workshop and make it profitable. There’s plenty to sort out – parts, prices, and labour. It’s proving extremely difficult to recruit at the moment.”

Steen says that the Peterborough site is the proverbial ‘one-stop shop’ with all the brands, including Honda, clothing, accessories, refreshments and generally providing for the motorcycling lifestyle. “With Cradely there’s always someone on the end of the phone with decades of experience who knows what they’re talking about. Not only do they have a computer, they also have a microfiche [remember them?] for the older parts.” ■

Cradley Kawasaki 01384 633455 parts@cradleykawasaki.co.uk

Neil Steen, the new proprietor of Cradley Kawasaki

I think that the workshop and aftersales will become a very big part of the business as we advance.

Full range of motorcycle filters produced by a professional manufacturer

RIDE YOUR OWN WAY

CUSTOMIZE YOUR UNIT AND PAY ONLY FOR THE FEATURES YOU NEED

CUSTOMIZE YOUR UNIT AND PAY ONLY FOR THE FEATURES YOU NEED

CUSTOMIZE YOUR UNIT AND PAY ONLY FOR THE FEATURES YOU NEED

CUSTOMIZE YOUR UNIT AND PAY ONLY FOR THE FEATURES YOU NEED

CUSTOMIZE YOUR UNIT AND PAY ONLY FOR THE FEATURES YOU NEED

CUSTOMIZE YOUR UNIT AND PAY ONLY FOR THE FEATURES YOU NEED

Business Beat

DIRECTORS: BEWARE THE RISKS OF PERSONAL LIABILITY

The law places distinct obligations on directors. A breach of any can lead to personal liability

As the country recovers from the worst of the pandemic into a postBrexit world where labour is in short supply, energy prices are crippling for businesses and consumers alike, and inflation is at its highest level for over forty years, it is widely predicted that the country is heading for a recession of some kind. Corporate failures have already seen a sharp upturn and therefore, against this backdrop, it is more important than ever that directors are aware of their duties to

their company and its creditors in order to avoid the risk of personal liability.

DUTIES UNDER LAW

Directors’ statutory duties owed to a company are set out in Sections 171 to 177 of the Companies Act 2006. These are s.171.Duty to act within powers (as set out in the company’s constitution); s.172.Duty to promote the success of the company; s.173.Duty to exercise independent judgment; s.174.Duty to exercise reasonable care, skill and diligence;

s.175.Duty to avoid conflicts of interest; s.176.Duty not to accept benefits from third parties; and s.177.Duty to declare interest in a proposed transaction or arrangement.

If directors breach any of these duties they can be sued by the company, or a liquidator or administrator of the company, and be required to compensate the company for losses arising from the breach.

Where a company begins to encounter financial difficulties, it has long been established that directors also owe duties to the creditors. But the point at which that duty is engaged has long been the subject of argument and judicial scrutiny. However, in October 2022 the Supreme Court handed

down its judgment in the case of BTI 2014 LLC v Sequana which has provided some clarity on this issue. Although this was not a unanimous decision, and the judges gave different reasons for their decisions, they agreed that where a company is bordering on insolvency, actually cashflow or balance sheet insolvency or where insolvent liquidation or administration is probable, directors have a duty to consider and must have regard to the interests of creditors in the way they conduct the business of the company.

From the point at which insolvent liquidation or administration cannot be avoided, directors have a duty to prioritise the interests of creditors because it is creditors alone who have an interest in the outcome of the insolvency process. In these circumstances, in order to establish liability on the part of the directors, the onus is upon the insolvency office holder to establish the point in time when the directors knew, or ought to have known, that liquidation or administration were inevitable. Where liability is established, the directors can be ordered to compensate the company for the losses caused by the breach and these funds will be paid into the insolvency estate for distribution amongst creditors.

There is overlap between a claim for breach of duty to prioritise the interests of creditors and a claim for wrongful trading under Section 214 of the Insolvency Act 1986. Here, a liquidator or administrator can bring a claim for wrongful trading against a director in circumstances where the director knew, or should have known, that the company could not avoid insolvent liquidation or administration but carried on trading regardless, such that when liquidation or administration commenced the loss to creditors had increased. In these circumstances a director can be ordered to pay a sum equivalent to the increase in the deficit between the point trading ought to have ceased and the date of actual cessation.

RESTRICTIONS AFTER INSOLVENCY

Directors should also be aware of restrictions on the re-use of company names in circumstances where a company goes into liquidation, as set out in section 216 of the Insolvency Act 1986.

This section applies to a person who has been a director of a company at any time in the 12 months prior to the company going into insolvent liquidation. Such a person is prohibited for a period of five years from being a director of, or involved in the management of, a company with the same

NO CLAIM PERSONAL LIABILITY

Consider a July 2022 case where the Court of Appeal upheld a decision of the High Court in the case of PSV 1982 Ltd v Langdon. The ruling stated that where a creditor establishes liability for repayment of a debt against a company trading with a prohibited name, the creditor may take steps to enforce the debt against the director without first having to make a separate claim against the director under section 216. In this case, the director, Mr Langdon, was held liable for £1,125,824.67.

or a similar name. Breach of this prohibition is a criminal offence and renders the director personally liable for the debts of the company trading with a prohibited name.

There are, however, three exceptions to this general prohibition which are that the director applies for, and the court gives, permission; if the new company acquires the business of the insolvent company from a liquidator or administrator and notice is given to all the creditors of the insolvent company within 28 days; and the new company has been actively carrying on business for 12 months before the insolvency of the old company.

However, the individual circumstances of each case will determine which, if any, of the above options are available so it is essential to seek professional advice.

This may come as a surprise to an individual, especially in circumstances where they were no longer a director at the time proceedings were commenced by the creditor against the company and, as such, had no opportunity to participate in the proceedings.

SUMMARY

The law and rulings are clear and so, where directors have any concerns about the financial stability of their company, they are strongly advised to seek professional advice in order to minimise the risks of personal liability. 

From the point at which insolvent liquidation or administration cannot be avoided, directors have a duty to prioritise the interests of creditors

ELIZABETH TAYLOR Elizabeth Taylor is a consultant in the insolvency team at Wright Hassall.

MATTERS MARKETING

LOOKING THROUGH YOUR CUSTOMERS’ EYES

Why do your customers shop with you? It could well be that price isn’t the main driving force, so look at what you are offering them from their perspective

What does a good deal look like to a customer? Big savings on the recommended retail price? Cheaper than anywhere else? Buy one get one free? Something extra thrown in at no additional cost?

I’ve sat in countless marketing meetings over the years where we’ve worked with clients to come up with exciting offers. Before you know it, you’ll be agonising over the size of the discount – it needs to be significant enough to be irresistible, but not so big that you won’t make any profit. It’s all too easy to get fixated on various types of discount to entice people to buy now. The temptation to do this increases dramatically at times when sales are sluggish.

During these deliberations, it’s well worth pausing for a moment to ask what your customers actually want. Maybe price isn’t the main driving force in their purchasing decisions, but how do you work out what is? Here are a couple ways you might approach this task.

Try to put yourself in their shoes and think about what influences your decision to buy things. Do you always shop around for the cheapest option or are there times when other factors come into play? Speedy delivery,

extended warranty or generous credit terms can all be more tempting than low prices, depending on the circumstances. Convenience – being able to buy something locally – and loyalty, either to a brand or to a business, (and the people in it), are also common factors. Then there’s stock availability and after sales

Try to put yourself in their shoes and think about what influences your decision to buy things

service, because sometimes you need the reassurance that you’ll be looked after in the future. This is particularly important when buying vehicles that will need require regular servicing. Might any of these matter more to your customers than bargain basement prices? Alternatively, you could create an avatar of the ideal customer. This has nothing to do with the sci-fi movie of the same name, so you don’t need to draw a picture of a blue person shopping! The idea is to imagine your

IN A NEW SERIES,

best customers combined into one ‘super shopper’ and then consider their buying habits. Why do they shop with you? Which type of offer have they responded to previously? How could you attract more people like your avatar? The answer to those questions should give you a clue about the type of deals that will attract the most customers.

While you’re at it, look back at previous offers you ran that were successful. Were they all discount deals or did some involve alternative incentives? Could you repeat those?

There will be times when a discount is the best tool to increase sales, but before printing those “save £££s” stickers, you should be confident that you’ve chosen to have a sale for the right reasons and not because it was the only option you considered. 

We start a brand new series, tackling the really big marketing questions, starting with “Is my website working?”

Expert advice to improve how you promote and sell productsyour servicesor

EXCLUSIVELY FOR BDN, DAN SAGER from Fab-Biker PR looks at the specific challenges of marketing in a harsh economic climate. fab-biker.co.uk

Electric MX + Road legal

RADIATOR GUARDS

We’re excited to announce that our extensive and much-loved range of Radiator Guards is getting bigger, better and lighter. Introducing Pro Radiator Guards.

CORROSION PROOF

Textured, matt-finish powder coating.

‘HEXA’ DESIGN

Designed to increase airflow and protection.

LIGHT & STRONG

Unmatched strength-to-weight ratio.

Available for a growing range of bikes. Find out more here!

Lying on a CV – the consequences for all

Lying on a CV can have some serious consequences for both employees and employers. It may be that a CV includes inaccurate details around a person’s job history or qualifications. It may be that gaps between jobs are disguised.

Regardless, making dishonest claims on a CV can amount to fraud by false representation. The Fraud Act 2006 states that a person is guilty of fraud if they dishonestly make a false representation, and intend, by making the representation, to make a gain for themself or another, or to cause loss to another. If there is fraudulent information on the applicant’s CV, then not only could this lead to a claim for damages from an employer, but the applicant could also be guilty of a criminal offence.

OPTIONS FOR EMPLOYERS

If a prospective employer has discovered that an applicant has lied on their CV before the individual’s employment has actually started, consideration should be given to revoking the employment offer. Where possible, offers should be made conditional and subject to satisfactory references or evidence of qualifications.

Serious inaccuracies and lies on a CV and/ or during an interview may result in a breach

of the duty of trust and confidence that is implied in every employment contract. Lying on a CV could amount to gross misconduct entitling the employer to summarily bring the employment relationship to an end. Lying on a CV can therefore allow an employer the right to summarily dismiss the employee without notice or compensation. Care should be taken, however, to ensure that the breach is sufficiently serious to justify summary dismissal – a genuine mistake or minor

inaccuracy on a CV or during an interview may not be sufficient to irretrievably damage the trust and confidence between employer and employee entitling summary dismissal. An employer could also pursue a misrepresentation claim to seek compensation for the loss suffered as a result of the inaccurate information. An employer could argue that they were induced to enter into a contract of employment by an inaccurate statement by the employee. If it

Employees understandably embellish their CVs, but what are the consequences of making an outright lie?

can be established that the misrepresentation was a material factor in inducing the offer of employment, then the employer may be entitled to compensation. Potentially this could include the cost of replacing the employee and any recruitment agency fees and training fees incurred.

THE CONSEQUENCES AND POTENTIAL PENALTIES FOR THE EMPLOYEE

As stated above, fraud is a crime and therefore a person lying on their CV could be committing a criminal offence.

Lying about skills or qualifications may also mean that an employee will not be able to perform their duties to the required standard. If this happens, the employee may be unable to complete their probation period or find that they are subject to a performance management process. This could lead to formal warnings, capability meetings and ultimately dismissal.

Lying on a CV could impact the content of an employment reference. There is no legal obligation on an employer to provide a reference in respect to a formal employee, but if they do so the reference must be true and accurate. This could mean that reference to the inaccuracies could be recorded on an employment reference. This will cause further problems in the future for that employee when trying to secure alternative employment.

CASE HISTORY

A recent case, R v Andrewes (2022), highlights the risk for those lying. The court found that Mr Andrewes had falsely claimed to have relevant qualifications and experience which were essential to the CEO position he applied for. Mr Andrewes was appointed to the role in 2004, however his employment terminated in 2015 when the truth about his qualifications and experience came to light. In 2017 he was convicted of obtaining a pecuniary advantage by deception and of two counts of fraud. He was sentenced to two years’ imprisonment

and the Crown sought a confiscation order against him. The Supreme Court ordered that nearly £100,000 of his earnings should be confiscated.

Although this case is a rarity, it does show that CV fraud can lead to serious consequences for an individual.

STEPS FOR EMPLOYERS

With an eye to prevention, employers should make it clear to applicants that they will be attaching significant importance to the accuracy of the information provided in the applicant’s CV. The employer can also highlight that it reserves its right to summarily dismiss and/or seek compensation if any information provided in a CV is misleading or inaccurate. Employers should make it clear to the applicant what specific information is being relied upon when discussing and offering contracts of employment to those employees. Employers may wish to go a step further and ask applicants to sign a written declaration to confirm that their application, and information provided during the course of the recruitment process, is true and accurate.

Employers should seek proof of the applicant’s qualifications and ask to see evidence relating to them. Employers should

consider the risk posed by a prospective employee providing inaccurate information and investigate accordingly.

It would be prudent to make offers of employment conditional on the employer receiving satisfactory references. Questions may need to be asked of a recruitment agency where necessary – it should not be assumed that background checks have been carried out thoroughly.

Employers should also review the way in which they run a recruitment process, for example, putting an assessment in place for applicants.

CONSIDER THE DATA PROTECTION ISSUES

Lastly, an employer should think carefully about the information and data that they will be collecting in relation to candidates and employees. The employer should also have good reasons for doing so and provide candidates and employees with the appropriate privacy notices. Information must be stored securely in line with data protection laws.  MARK STEVENS

Fraud is a crime and therefore a person lying on their CV could be committing a criminal offence

Products

The latest products for your showroom

Bell McQueen

BELL HELMETS HAS LAUNCHED A REPLICA OF THE LID WORN BY FILM legend and renowned motorcycle fan Steve McQueen when he competed in the 1964 International Six Day Trial off-road race as part of the US team. The Bell Custom 500 International Six Day Trial is finished in the same blue and white livery with red accents as McQueen wore, with the addition of “Steve” written on rear in case anyone needs a prompt to recognise the homage. It comes fitted with a Bell 510 visor, a 278 decal (McQueen’s race number), custom keychain, and a black leather helmet bag. It comes in sizes S to XL at an SRP of £199.99. Race FX; 01254 311222; bellhelmets@racefx.co.uk

Ducati luggage 6

SW-MOTECH HAS UNVEILED A QUICK-FIT TANK BAG TO SUIT DUCATI’S adventurous DesertX model. The Micro tank bag fits using the PRO tank ring system, and takes a matter of seconds to clip on or off. The bag itself is expandable from 3 to 5 litres and offers easy access storage to stash phone, keys or other small items. It is made from ballistic nylon with a laminated EVA shell to stiffen the fabric. A water resistant coating on the inside keeps items dry, and there is a separate rain cover in case the heavens open. The bag retails at £112.96 SRP and the PRO tank ring for the DesertX retails at £51.84.

Motohaus; 01256 704909; info@motohaus.com

Clarke welders 5

CLARKE HAS ADDED NEW MODELS TO ITS RANGE OF MMA/TIG welders. Three of the models are lightweight 120, 160 and 200A MMA/TIG inverter welders which are easily portable for repairs in the workshop or on the move. They feature a high switching frequency to reduce bulk and improve control, with turbo fan cooling for prolonged full-power welding. Prices range from £113.99 to £167.98. The fourth new model is the MIG120Multi, which combines MIG, MMA and TIG welding capabilities in one portable unit for garage and bodyshop jobs. It can output between 20-120A, welding steel from 1-5mm thick. SRP is £191.98. Machine Mart; 0115 956 5555; sales@machinemart.co.uk

Yoshimura RS-12

DESIGNED FOR THE 2023 VERSION OF YAMAHA’S THOROUGHLY updated YZ450F, the Yoshimura RS-12 exhaust system claims impressive power gains for what is already a highly-tuned motocross machine – an 8% improvement in maximum power and a 13% increase in maximum torque. As well as the headline figures, Yoshimura claims increases in power throughout the rev range, including the all-important midrange. The stainless steel system features machined joints and a built-in resonator chamber. It has a matt-finish carbon fibre end cap and comes fitted with a low-volume baffle to keep the neighbours happier. SRP is £1176. Performance Parts; 01327 706139; enquiries@performanceparts-ltd.com

Merlin BSA Liberation 4

WE REPORTED IN LAST MONTH’S BDN THAT THE REVIVED BSA motorcycle brand had teamed up with fellow Midlanders Merlin to produce a range of casual and protective garments. Now we have more details on items in the new range, including the Liberation leather jacket. Made from 1.2mm cowhide, the Liberation is an AA-rated classic biker jacket with four zipped pockets and diamond-stitched panels on the shoulders. Protective elements include CE level 1 shoulder and elbow armour, plus a pocket to take an optional back protector, while for comfort there is a removable 100g thermal gilet liner plus a waterproof drop liner all topped off with a Marton Mills Tartan liner trim. Obviously the BSA logo is featured throughout, with subtle embroidery and branded silver snaps on the collar and cuffs. It comes in black or brown to fit chest sizes 38-48in for an SRP of £329.99.

Merlin; 01543 270299; info@merlinbikegear.com

Lexmoto RSS125

A NEW NAKED ROADSTER, LEXMOTO’S RSS125 IS A RETRO-TINGED machine in a similar vein to Honda’s CB1000R, combining a blend of classic proportions with modern styling touches. Competing at the opposite end of the market to the big Honda, the RSS features a 14hp 125cc single cylinder motor mated to a six speed gearbox, giving it a top speed of 70mph. The dash is a 5in colour TFT display displaying RPM, speed and fuel level, and both the headlight and the rear light integrated into the seat are LED fittings. The RSS125 comes in two tone crimson red/white or Tuscany yellow/white for an SRP of £2899.99 +OTR.

Lexmoto; 0844 567 8887; www.lexmoto.com

Dunlop Sportmax Q-Lite tyres

AS BIKES GET BIGGER, MORE powerful and faster, many riders revel in the new envelopepushing performance levels these machines offer. Others, however, feel that 0-60 times quicker than a greyhound’s sneeze and licence-shredding top speeds are unnecessary and this is leading to a rejuvenation in mid-range and smaller machines which provide the thrills of biking at a more modest pace and cost.

To cater for this rapidly-growing sector of the motorcycling world, Dunlop has launched the Sportmax Q-Lite, a radial tyre aimed squarely at the latest sporty 125-250cc machines such as the Yamaha R3 and Kawasaki Ninja 250. Dunlop claims the Q-Lite offers hypersport performance, improved grip, better handling, and 60% better mileage than its TT900GP predecessor. It features a full carbon compound and a tread pattern developed using finite element analysis. The Q-Lites come in sizes for both front and rear fitment ranging from 80/90-17 to 150/60-17 with retail prices starting at £75.

Dunlop; 0121 378 7000; www.dunlop.eu

WMD Meteor 46

WMD HAS A NEW RANGE OF PARTS TO TITIVATE THE Royal Enfield Meteor 350 cruiser. Screens come in touring and sports variants and include all fittings at £95.78 and £61.74 respectively. The touring is the larger of the two, providing extended protection against wind and rain. For the opposite end of the bike there is a straight-cut silencer in a choice of black with chrome endcap or chrome with black endcap. SRP is £123.23.

WMD; 01273 595746; info@wmd-online.com

Alpinestars casuals

REFRESHING ITS RANGE OF CASUAL clothing for the spring 2023 season, Alpinestars has added a number of new colours and designs. The range includes T-shirts, hoodies,

sweatshirts and jackets featuring various versions of the Alpinestars logos, slogans and bold prints inspired by the brand’s history in motorsport, together with some retro style touches.

As well as the core garment range, there is a huge selection of baseball and trucker caps for those who want to advertise their brand loyalty to the full.

Alpinestars; 0039 0423 5286; sales@alpinestars.com

Oxford Hotgrips Pro 64

OVER THREE YEARS IN DEVELOPMENT, OXFORD

Hotgrips Pro join an already extensive range of heated handlebar grips from the Witney firm. The updates to the Pro include integrated temperature controls and thermistors in each grip, which help to accelerate the heat-up time. Battery saving tech turns the grips off if they get left on by accident, and they are IP65 rated for waterproofness. They come with a choice of adventure, sports or touring grip patterns moulded into the silicone grip material for an SRP of £199.99.

Oxford Products; 01993 862300; info@oxprod.com

Harley handle

APPARENTLY SOME HARLEY-DAVIDSON PAN AMERICA 1250 OWNERS have trouble hauling its 250kg bulk onto its centre stand – partly due to the weight, but also because there is nothing convenient to hang on to. Wunderlich has a solution to one of these issues in the shape of its new Jacking Handle, a bolt-on extra grip that fits onto the left side pillion peg bracket. It is made from black powder coated tubular steel and fits using existing mounting points on the frame, so no drilling required. SRP is €89.90.

Wunderlich; +49 2641 3082-703; sales@wunderlich.de

Malossi battery charger 3

IDEAL FOR BOTH THE WORKSHOP OR THE MULTI-BIKE OWNER, MALOSSI’S NEW BATTERY CHARGER, THE 3INONE, is a combined smart charger and conditioner that can maintain up to three lead acid or lithium batteries, with different chemistries, capacities or types, at the same time. Each separately fused bank can supply up to 2A, making it suitable for batteries of 4Ah to 40Ah, performing a diagnostic cycle before charging, and then maintenance, functions all illustrated on an LED display. The casing is splash and dust proof, and reverse polarity, overcharge and overheat protections ensure maximum security when using the charger. It comes complete with instructions and three sets of terminal clamps for an SRP of £66.

VE (UK); 01159 462991; sales@ve-uk.com

UM range 6

UM MOTORCYCLES HAS UNVEILED SIX NEW MODELS FOR ITS 2023 range. Five of the six are 125s, covering commuter, off-road and roadster style machines, with the balance made up by a 300cc cruiser for A2 license holders. The range includes the DSR125EX (£3499 +OTR), a dual purpose machine with 21in front and 18in rear spoked wheels, and the DSR125SM (£3599 +OTR) which is the same bike but with supermoto style wheels and tyres. Both use an 11kW Aprilia engine providing the maximum power for a learner-legal 125cc motorcycle and come in a choice of black or white with orange or yellow graphics.

For the city streets there are the lightweight XStreet RS125 (£2899 +OTR) and the cruiser style Renegade Freedom 125 (£3599 +OTR). The final two new models are the Renegade Vegas 125 and 300 cruisers, both of which have an LED headlight. The 125 and 300 are priced at £3599 +OTR and £4399 +OTR respectively. All new UM Motorcycles models come with a three-year warranty.

Quadzilla; sales@wkbikes.com; www.um-motorcycles.co.uk

DSR125SM

Freedom 125

XStreet RS125

Renegade Vegas 125 and 300

DSR125EX

SHORT CUTS

PUIG

FOR RIDERS

who don’t fancy clomping around in motorcycle boots all day, Puig has come up with a rubber and Velcro strap that protects the gear lever area of any pair of everyday shoes. While it provides some protection against scuffing, obviously it offers absolutely zero protection in the event of having an incident while wearing trainers. SRP is €15.

Puig;0034 938 49 06 33; info@puig.tv

CARDO SYSTEMS

MOTORCYCLE COMMS MANUFACTURER

Cardo has finalised a series of software updates that make its current range of intercom systems compatible with the Open Bluetooth Intercom (OPI) standard. OPI compatibility simplifies connection between systems from Cardo, Midland and UClear, allowing users of the different brands to seamlessly connect together. The update is free to current owners and is performed through Cardo’s Connect app. Pama & Co; 0161 494 4200; cardo@pama.co.uk

DUCATI

FOR THE 2023 SEASON, DUCATI HAS ADDED turn-by-turn navigation to its DesertX adventure bike and the Diavel V4 cruiser, with other models to be added to the list in the near future. The navigation works through the Ducati Multimedia System only when connected to a smartphone, either Android or iPhone, running the Ducati Link app. It supplies instructions via the bike’s TFT screen and a Bluetooth helmet and can be activated either at purchase or at a later date via a software upgrade. Ducati; schappell@ducatiuk.com

PYRAMID PARTS

PYRAMID HAS released additions to its range of handpainted and colourmatched bodywork parts. The latest additions are a seat cowl in black/blue/silver to suit the Yamaha MT-10SP for £152.99, and flyscreens for the Honda MSX125, Triumph Trident 660 and Kawasaki Z650RS in red or yellow (£141.99 SRP), matt baja orange (£185.99 SRP) and candy emerald (£174.99 SRP) respectively.

Pyramid Plastics; sales@pyramid-plastics.co.uk

Garibaldi Heritage

CATALAN CLOTHING COMPANY GARIBALDI has been ploughing the classic biking wear furrow since 1972. The latest addition to its range is the Heritage, a revival of the brand’s original waterproof jacket. As such, it features classic multi-pocket looks and hip covering tailoring, and is made from Samtex wax cotton with a velvet neck liner for comfort. Modern additions include CE Level 1 Hex Powertector armour at the elbows and shoulders and a Reissa wind and waterproof membrane, A detachable thermal liner is supplied for cooler days in the saddle. It only comes in classic black, in sizes S-3XL, for an SRP of £275. Dot4Distribution; 0203 514 2413; info@dot4distribution.com

Vcan H128 36

A NEW BUDGET FULL FACE LID FROM VCAN, the H128 manages to keep important features despite the affordable pricing. The first feature is that the H128 is ECE 22/06 certified, the lightweight shell also being ACU Gold accredited. For a better user experience there is a new design of drop-down sun visor which is said to be easier to operate, and the transpiring liner is said to be improved, as well as being removable and washable. The H128 comes in a couple of “aggressive” Titan designs, as well as the Union Flag and the Y Ddraig Goch for patriotic riders, in sizes XSXXL for an SRP of £109.99. Midwest Marketing; 01527 574422; infor@rayvan.co.uk

R&G Pro Guard 5

R&G IS LAUNCHING A NEW range of Pro motorcycle protection products. The first items in the range include Pro radiator guards, which are bigger, stronger and lighter than their predecessors. Featuring a new hexagonal grille design which minimises airflow disruption to maintain cooling efficiency while protecting against impact from stones and debris, they are laser cut from lightweight aluminium and are then powder coated matt black. The Pro Guards are available for BMW F900 R and XR and KTM RC125, 200 and 390 models, with more applications promised. Pricing starts at £64.99 SRP.

R&G; 01420 89007; alan.garrett@rg-racing.com

VE Actif screens

VE’S RANGE OF RETRO-STYLED screens has been extended with new fitments for Lambretta V and AJS Modena scooters, adding to the fitments for various Lambretta, Vespa, Royal Alloy and Scomadi models. Older scooter models are also catered for, covering machines from the 1960s up to the present.

Delivery speed has also been stepped-up, with single-screen orders now available within 48 hours.

The screens come in a choice of six solid and four transparent colours, with the “blade” available in four tints and two shapes (standard or rounded) for a current SRP of £58.

VE (UK); 01159 462991; sales@ve-uk.com

Guardo gloves

TOURATECH HAS FRESHENED UP TWO PAIRS OF ITS GLOVES WITH new all-black colour schemes. The Guardo Rambler GTX is a waterproof three-season adventure style glove with a GoreTex membrane and GoreGrip technology for a secure grip and improved feel. A Seesoft memory foam palm protector is fitted, along with polyurethane hardshell knuckle protectors. The Desert+ is a lighter weight summer glove offering lots of ventilation throughout. It is made from a combination of goatskin, Superfabric and polyester with padded finger inserts and knuckle protection. The Rambler is €169.90 per pair in sizes 6-13, and the Desert is €99.90 in sizes XS-3XL.

Touratech; 49 7728 9279-0; info@touratech.de

SC-Project exhaust 5

CHINESE OWNED ITALIAN HERITAGE MOTORCYCLE BRAND MOTO

Morini has announced a tie-up with Italian exhaust brand SC-Project to create a new slip-on silencer for the X-Cape adventure bike. The handmade silencer features a 60mm bore for a more distinctive sound, is 1kg lighter than the stock item and claims to release an extra 1.8hp despite still being Euro 5 compliant. It is covered by a three year warranty and has an SRP of £525.

Moto Morini;01429 650555; uksales@motomondo.com

Diora boots 6

MIDWEST MARKETING’S BOOT BRAND DIORA HAS HAD FOUR NEW CASUAL AND URBAN designs added to its range. The Renegade and Lusso are both CE-approved utility-style leather boots with an air mesh padded liner. On the Lusso, this is supplemented by a Hipora waterproof membrane. Both feature double stitching in high-stress areas, reinforced toe and heel areas and a hot welded leather sole. They come in black or brown, in UK sizes 7-10 for an SRP of £99.99.

The Darwin and Nixon are trainer-style boots each made from a combination of leather and microfibre or polyester. Both feature a Hipora waterproof membrane and an air mesh padded lining. The Nixon only comes in black with a choice of black or white laces, sizes 6-13, while the Darwin comes in black of black/flou colourways in sizes 7-13. Both have an SRP of £99.99. Midwest Marketing; 01527 574422; infor@rayvan.co.uk

Kawasaki ZX-4R

SLIPPING SMOOTHLY INTO THE INCREASINGLY popular mid-size sporting segment, Kawasaki’s new Ninja ZX-4R is basically a bigger-capacity version of the ZX-25R. Boasting a useful 80hp from its high-revving four cylinder engine, and said to be tuned for torque, the ZX-4R claims to be as at home fulfilling a sporty commuter role or as a track day weapon. The frame is a steel trellis design fitted with Showa forks (adjustable on the SE and RR variants), and braking is discs all round. Electronic toys haven’t been missed off either, all versions being fitted with four different settings for power and traction control and the higher-spec models also enjoying a dual-direction quickshifter. Other highlights include LED lighting front and rear and a full-colour LCD dash with app connectivity. Prices for the standard, SE and RR models will be released nearer to the bike’s expected autumn appearance. Kawasaki; 01628 856750; www.kawasaki.co.uk

Lusso

Renegade

Darwin Nixon

Oxford Cool Seats

OXFORD’S NEW COOL SEATS ARE DESIGNED TO enhance comfort on long hot weather rides by improving air circulation around the nether regions. Made from a combination of polyester mesh with an anti-slip rubber backing, the seats come with adjustable Velcro straps to allow installation on almost any style or size of motorcycle. The Sport & Street version has a narrower front end to suit sports-oriented machinery, whereas the Adventure & Touring version has a longer profile. In addition there is a Pillion & Enduro version which does double duty for off-road machinery or passenger perches. All have an SRP of £29.99. Oxford Products; 01993 862300; info@oxprod.com

MaXLine topcase 54

FIRMLY FOLLOWING THE “BIGGER IS BETTER” mantra, Touratech has taken its Extreme top case and added another 7 litres of luggage capacity to it to create the MaXLine XL version. Made from 1.2mm aluminium sheet with stainless steel fittings, the XL has a capacious 47 litre capacity, big enough to hold a full-face helmet. A luggage net is fitted inside the lid to keep essential items at hand. It is available in powder-coated black or natural aluminium finishes with replaceable impact-resistant corner protectors. Prices start from €339 for the natural finish, €379 for the black. Wunderlich; +49 2641 3082-703; sales@wunderlich.de

TRADE CLASSIFIEDS

ACCESSORIES

On the Money

Almost 40 years ago, when I occupied the editorial chair of monthly motorcycle magazine Bike, my assistant editor Roland Brown wrote an impressive piece of hard-core journalism entitled “Blood on the tracks”, exposing lax and often downright callous attitudes to race track safety. An extremely competent racer in his own right, Brown’s motivation for this diatribe was personal involvement in the death of a fellow competitor, who had crashed into steel Armco fencing gesturally protected by a few straw bales and been thrown back onto the racing line.

Such incidents were common then, and British domestic circuits without run-off areas were particularly notorious. Contemporary ACU road race committee chairman Vernon Cooper cynically rejected the risks by telling Brown: “Racing is a dangerous sport. Anybody who doesn’t want to race is at liberty to stay at home.” On another occasion, he reputedly brushed aside criticism with a now infamous “the throttle works both ways” remark.

At that time, the ACU had no accessible database at all of crashes, injuries or even deaths sustained on indigenous circuits – either of the purpose-built enclosed variety or “real roads” venues. Reports from track

stewards or course clerks were left uncollated, simply filed away and forgotten.

This situation has since improved immeasurably on circuits managed for professional championships such as MSVR’s British Superbikes business and its support races. But safety enhancements in the real-roads firmament have often been led by knee-jerk reaction after deleterious circumstances, rather than any studied analytical approach to anticipating and minimising risk whenever possible. And it’s now an inescapable truth that we live in an increasingly risk-averse society. Tolerance of palpably dangerous sports is wearing thin.

An expression of the threat thus posed for racing on temporarily closed public roads loomed in early February, when it appeared that fertiliser had begun to hit the fan with a vengeance from the unexpected direction of insurance underwriters.

The Ulster Centre of the Motorcycle Union of Ireland (MCUI) abruptly cancelled its entire 2023 racing calendar – most notably the North West 200, Ulster Grand Prix, Sunflower Trophy and Ulster Superbike Championship. Some MCUI events in the Republic of Ireland were similarly impacted. The quoted reason was an utterly unsustainable approximate

doubling of public liability insurance costs to somewhere in the region of £410,000.

Strenuous efforts were made to save the North West 200, through sponsors and crowd funding via its massive trackside spectator base, as well as looking for a bung from the Northern Ireland Tourist Authority. But a deathly hush settled over the other events.

Fortunately, last-minute relief emerged in mid-March. Minted County Tyrone businessman Derek Keys and his Euro Auctions company stepped in with a very large donation. And the crowd funding initiative had proved extremely successful, raising around £92,000. So, the MCUI was able to cut a new deal with insurers and most previously canned races this year, led by the NW 200 in May, will henceforth proceed.

No doubt there was a big sigh of relief from those involved. But it’s too early to relax. You don’t have to look far for the raison d’etre behind such insurance woes. Real-roads racing is rough and ready, the attrition rate among competitors remains harsh and safeguarding spectators properly is nightmarish.

No surprise either then that the Isle of Man government had soon joined this conversation. Responding to the MCUI’s

subsequently solved dilemma, Manx Department of Enterprise minister and TT race festival supremo Tim Johnston assured all and sundry that full insurance cover under ACU auspices was already in place for the Island’s headline 2023 race meetings, on the TT Mountain Course and Castletown’s Billown circuit.

But not only did Johnston have to admit to a huge increase for annual insurance fees this year, rising by an excruciating 18% to £930,000, he also acknowledged that revenue from TT visitors would have to be milked un-mercilessly to fund inevitable future burdensome increases.

The baleful gaze of insurance actuaries has often been focused on Mona’s Isle and a propensity for closing its stable door after the horse has bolted. Kneejerkism and “lessons have been learned” mantras go hand-inhand. How far back shall we go for ripe examples of risks unassessed?

Leaving aside the 266-strong toll of Isle of Man TT competitors who have laid down their lives in pursuit of racing glory since 1907, the TT Centenary in 2007 proved to be a pivotal point. During the Senior race that year, reaping spectators finally became a reality.

Rider Marc Ramsbotham crashed and died at the 26th

International Share Prices

USA – DOMINO CONTAGION

The collapse of tech-oriented funding specialist Silicon Valley Bank (SVB) in the second week of March initiated a domino contagion effect across the banking sector, leading to bail-outs and plunging stock values. The value of US banking equities sank by $268bn in total.

To some extent, New York market indices concealed the degree of panic. The blue-chip S&P 500 actually finished positive by 1.4%, as investors viewed its big-league bank listings as safe-haven destinations for punters’ wealth. But the Dow Jones Industrial Average closed 0.1% down and S&P’s MidCap 400 fell by 3.2%. Petrolhead powersports producers, led by Harley-Davidson, were among the victims. Harley shares have now lost more than 20% of their value since SVB folded. Conversely, tech stocks were fairly buoyant, with

the NASDAQ Composite gaining 4.4%. Many of these companies had been quick to move their loot out of afflicted banks, responding much faster than old-school depositors.

EUROPE – RUNNING FOR COVER

The runs on the banking system crossed the Atlantic rapidly – wiping $163bn off the value of European banks. The effect on European stock markets beyond the banking sector was self-evident. Confidence ebbed away. Among key indices featuring powered two-wheeler presences, Frankfurt’s Dax Performance and the FTSE MIB in Milan respectively dropped by 4.3% and 6.6%. Austria’s ATX suffered a 9.3% dive. Every biker stock fell. Volkswagen Group, despite issuing excellent fullyear results including record figures for Ducati,

executed a double-digit percentage plunge.

JAPAN – NO ESCAPE IN THE FAR EAST

Japanese investors were thrust into disarray by the prospect of a financial crisis repeat appearance as well. Perennially stable indigenous banking stocks saw $29bn slashed off their value over five tumultuous trading sessions.

Tokyo’s Nikkei 225 index booked a 2.9% weekly loss, sentiment sapped out of a broad cross-section of solid manufacturing and exporting companies. All four biker stocks saw their weekly rides ruined by greater degrees.

INDIA – BEGGING FOR MERCY

Increasingly dependent on Western capital investment to fund a hopefully expanding economy, Indian entrepreneurs

Milestone, before his flailing motorcycle left the track and killed two spectators – Dean Jacob from Kidderminster and Australian Gregory Kenzig. A TT marshal, Hilary Musson, also suffered life-changing i njuries. All three were stood in an official prohibited area patently lacking exclusion enforcement. In the aftermath, an absolutely scathing coroner’s inquest verdict tore into almost every aspect of the TT organisers’ performance and ACU Events was appointed to replace them.

To his credit, ACU Events managing director Jim Parker moved decisively to clean up TT safety procedures. Restricted and prohibited areas around the TT course were urgently

reviewed, enlarged exponentially where necessary and rigorously enforced. TT marshalling was also radically reformed, with better training and a line-of-sight objective established between marshal posts.

And to minimise risk for riders, long stretches of Recticel air fencing had begun to replace the 7000-odd straw bales that had previously provided scant protection from head-butting hard scenery.

But only six years later, on the opening lap of 2013’s Senior TT, a similar incident occurred. Jonathan Howarth lost control and binned his bike at the bottom of Bray Hill. It skittled 11 spectators on an exposed pop-up viewing point, which clearly hadn’t benefited from any risk assessment. Most were

hospitalised, typically with lower limb injuries, some serious. Substantial claims for injury, trauma and loss of earnings dragged on for years without settlement, even though ACU Events had already admitted liability in several cases at an early stage.

A very different sort of incident in 2018, where confusing radio communications from Race Control during an all-sectors red flag interruption put more egg on the ACU’s face, had tragic consequences too. A number of halted riders were ill-advised by marshals, who had misunderstood a radio message, that they could return to the paddock in an unsupervised reversed-direction convoy. At the same time, a course car was speeding towards them, the presence of which had also been

notified to marshals.

A head-on collision between the car and one of the riders, Steve Mercer, left the latter with horrendous life-changing injuries. A stand-off between lawyers representing the ACU Events insurer and Mercer’s self-funded legal team seeking compensation is apparently still unresolved despite the passing of four years.

Whether any direct connection exists between much higher insurance costs for this year’s TT and the “copycat” deaths of two sidecar crews in 2022 is information beyond my reach. But it is feasible. And should that rate of attrition on three wheels be repeated, insuring TT sidecar races will become utterly impossible. We can but hope such impossibilities don’t eventually extend to the solo classes as well. 

perceived the US and European financial chaos with trepidation. Mumbai’s BSE Sensex 30 market index closed 2.9% down. And, reflecting the sombre mood, all five major indigenous motorcycle manufacturers declined in value.

CHINA – LAUGHING OR OTHERWISE

Although the Chinese don’t like to admit it, funding stability from a reliable US dollar is vital to restore China’s ailing export markets. So US banking woes cause few smiley faces. Shanghai’s SSE Composite index just managed stay 0.6% positive, but the CSI 300 covering the Shanghai and Shenzhen exchanges stayed 0.2% in arrears. The vast majority of biker stocks were losers except the Communistcontrolled Jialing parental conglomerate CETC which spectacularly bucked market trends.

New scooter and motorcycle registrations for February 2023

Top Ten Manufacturers

February

February

Rolling Year Comparison

2022

For

statistics for alternative power two-wheelers, see page 41

Registration statistics supplied by the MCIA; tel 02476 408000; www.mcia.co.uk

Euro market maintains steady position

ACEM’S FULL-YEAR RESULTS FOR 2022 show that the European PTW market managed to hold station, despite the financial strictures initiated by the conflict in Ukraine and the resultant cost of living crisis.

Compared to 2021, overall motorcycle sales in the five biggest markets (France, Germany, Italy, Spain, and UK) grew by a marginal 0.1%, with France and Spain being the biggest movers, dropping 6.6% and gaining 6.3% respectively. Meanwhile, moped sales across Belgium, France, Germany, Italy, Netherlands and Spain fell by a more significant 3.4%; big increases

in Belgium and Germany failing to counteract the falls in the larger markets of France and Netherlands.

Commenting on the current situation of the sector, Antonio Perlot, ACEM secretary general, said: “The latest registration data shows that the European market has overall remained stable in 2022, compared to 2021. Within a changing mobility environment, it is a confirmation that citizens continue to positively value two or three-wheeled vehicles, for their convenience in daily personal mobility and small logistics and for the recreational opportunities they provide”.

motorcycle registrations data from key European markets

Registrations decline extends into February

BDN analysis of the MCIA February 2023 registration statistics

Cost of living increases of concern

Registrations declined once again in February, falling short of 2022’s tally by 7.6%. However, like January, February is a typically lowvolume registration month, with the difference being just under 400 machines.

Although the cost of living and high interest rates continue to be a concern, the next few months will give a more accurate indication of how the market is performing as the season fully begins.

Recent feedback from dealers suggests that enquiries and forward orders were relatively buoyant in February, with some reporting more muscular activity than last year. However, increasing

interest rates have hindered customer finance penetration, with consumers choosing to self-fund instead. Overall, dealers remain cautiously optimistic about the season ahead, with new models due to arrive in dealerships imminently, which is expected to boost demand further.

Stock supply continues to improve, with dealers reporting a stronger position than last year, albeit longer lead times remain on certain models. Demand is stable across the board, but naked, modern classics and adventure machines are particularly sought after.

Paul McDonald Leisure Vehicles Editor

TRADITIONALLY THE WEAKEST pre-season fallow month anyway, February was also bound to be afflicted by a nervous wait to see just how much cost-of-living issues will limit enthusiasm for discretionary leisure purchases going forward. The reception for fresh stock arriving in dealerships, to feed March’s new plate boost, should provide a clearer picture in due course, but remains anybody’s guess at the moment. BDN financial editor Roger Willis reports.

February’s headline numbers were 7.6% down to 4814. Motorcycles actually improved by 5.8% to 3124 but scooters suffered a 21.3% slump to 1379, mopeds sank by 38.9% to just 287 and trikes lost 33.3% on a mere 24.

January’s resurgence for the petrolhead mobility sector petered out, as up-to-125cc registrations fell by 12.7% to 2217, despite input from an even bigger 262-strong dose of Yamaha NMAX 125 fleet

fodder. The equivalent up-to-11kW electric mobility contribution was pathetic, plunging by 55.6% to 189. A best showing came from 30 Vmoto Super Soco CPx scooters. The entire battery-electric presence was slashed in half to 220 units, so further discussion of its shortcomings here is a waste of time.

At least, inevitably restricted volumes of larger-capacity machines were a bit more encouraging. The 126-500cc engine band, which includes both more puissant mobility offerings and budget leisure products, was a fairly marginal 1.4% lower at 817. However, the 501-750cc range grew by 19.7% to 487 and 751-1000cc bikes put on 21.1% to 487 too.

Respective best-sellers in these three slots were retro Royal Enfield Classic 350 and BSA Gold Star steeds from India, and BMW’s S1000 RR cooking version of its superbike family (aimed at

penurious punters who can’t afford the M1000RR’s full bells and whistles). Over-1000cc muscle was 1.5% down to 586, led as usual by the premium-priced BMW R1250 GS Adventure. Total internal combustion hegemony across all capacity classes was reduced by 3.7% to 4594.

The MCIA’s best-selling brands chart in February was very much a mixture of showroom stock paucity or otherwise, alongside stuttering demand. Honda managed to crawl onto the podium’s top step, despite 30.1% fewer machines registered at 936. In contrast, runner-up Yamaha stacked on 69.4% to 630. That convenient NMax scooter fleet accounted for 41.6% of them. BMW Motorrad took third spot, 55.3% up to 323.

The new BSA Gold Star just lost out to its Royal Enfield rival in the modern retro class

KTM flaunted a 65.5% increase to 288, while Lexmoto dived by 43.1% to 210 – narrowly beating Triumph’s 18.4% retreat to 209. Royal Enfield followed, 10.8% higher at 175.

Further falls in February highlight supply issues and economic pressures

It is unsurprising to see a fall in registration figures for motorcycles and scooters in February – it has been a slow start to the year, which can be attributed to a range of factors including supply issues, the economic squeeze beginning to hit riders’ pockets, and preparations for the new plate change month of March,” said Symon Cook, head of the National Motorcycle Dealers Association (NMDA) commenting on the latest MCIA registration data.

“In February, total registration figures fell by 7.6%, from 5212 units to just 4814.

“The sector with the highest volume, over-50cc scooter, fell from the 1752 units registerd in February 2022 to 1379 units – a reducion of 21.3%. In contrast, the second-highest volume sector, naked motorcycles, experienced its second consecutive month of growth. It

increased from 820 units to 945 (an improvement of 15.2%). Promising growth was seen yet again in the modern classics sector, which rallied by 42.5%, competition which rose 18%, and non-scooter tricycles which added an extra 10 units for a robust 250% boost.

“Internal combustion engine PTW registrations fell by 3.7% to 4594 units, but electricpowered PTWs were harder hit with a 50% reduction compared to February 2022, leading to a 55% drop year-on-year to date.”

Cook added: “With warmer months on the horizon as spring and summer approach, trading periods will inevitably get stronger. NMDA dealers remain confident that 2023 will be a profitable year for the motorbike industry.”

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Used bike data

What’s hot and what’s not in the used-motorcycle world

FINANCE INTEREST RISES WHILE ELECTRIC BIKE PRICES FALL

This month we take a look at the fastest-selling used motorcycles and scooters over 125cc on Auto Trader, based on the median number of days the bikes were on site before selling, with a sold date between 1 January and 18 March 2023.

The Husqvarna Svartpilen 401 was the clear leader. The KTMowned brand’s distinctively styled middleweight naked sold more than twice as quickly as the second-placed BMW F800GS and three-times faster than its third-placed stable-mate the KTM 790 Adventure.

In terms of manufacturers, Honda had seven models listed in the top 30, closely followed by European brands KTM and Triumph,

to retailers

both of which have six models appearing in the top 30 list.

PRICING CHANGES

When we look in more detail at used bike pricing for the last four weeks, compared to twelve months ago, the average price of a petrol bike stands at £8100 –an increase of 3% year-on-year, while electric bikes have dropped in price by 9% to £9700 over the same period. This is in no small part due to the influence of Zero’s bike range, which was also 9% down year-onyear as electric motorcycles both new and used struggle to attract customers.

FINANCE

Finance is still proving to be

The fastest selling bikes on Auto Trader

ENCOURAGING START TO THE SEASON

SALES AND DEMAND FOR USED machinery were generally buoyant in February across all motorcycle segments. Smaller capacity machines remain in high demand together with scooters, naked and adventure machines. As with new bikes, dealers are cautiously optimistic for 2023, with used machines providing a more affordable option given the cost of living challenges facing many customers.

Dealer stock levels are overall

Dealers now have their highest levels of stock for three years

satisfactory, with some dealers now having their highest levels of stock for three years and a further influx of machinery was expected to arrive during March from part exchanges. Turnover remains rapid for some dealers, with most reporting at least

a stronger position compared to last year.

OUTLOOK

Despite marking the official start of spring, March started on a cold and wintry note with snow and ice across many parts of the country. But the changing of the clocks and rapidly increasing daylight hours will encourage more riding, and this leads Glass’s to expect market prices to remain firm across all segments in the coming weeks.

very popular for consumers when it comes to purchasing bikes. The volume of finance leads on Auto Trader Bikes has reached an all-time high. Last month, we saw the biggest-ever number of finance leads sent to retailers – an increase of 66% compared to the same period last February, and an amazing 107% more than the year before.

PAUL EDMONDSON

Product lead, Auto Trader Bikes

PAUL McDONALD Leisure vehicle editor, Glass’s

Last month, we saw the biggest-ever number of finance leads sent

SPRING HAS SPRUNG NEW BIKE LAUNCHES

THE MERCURY IS FINALLY RISING AND SPRING IS resolutely on the way. But it’s also the middle of the new bike launch season, with plenty of new metal to be ridden and enjoyed in 2023.

And you can see that reflected in the most popular naked bike reviews on the MCN website in the past month, with the recently launched Triumph Street Triple 765 taking the top spot, followed by the equally new Ducati Monster SP and Honda Hornet CB750.

There are two new Suzuki adventure bike reviews in the top five – the V-Strom DL1050 taking the top tier

Bikes for Sale

Most viewed models

1. Honda NC750X

2. Honda CB500X

3. Honda GL1800 Gold Wing

4. Royal Enfield Meteor 350

5. Kawasaki Z900RS

6. Royal Enfield Interceptor 650

7. Yamaha R1

8. Harley-Davidson Fat Boy

9. BMW R1200 GS

VFR800

MCN Reviews

Most viewed brands

and the V-Strom 800DE in third, flanking the everpopular Honda NC750X in second position.

In sports bike reviews, the recently updated BMW S1000 RR sits in first, followed by the middlewieght pair of Yamaha R7 and Aprilia RS660.

In bikes for sale, it’s a somewhat familiar formula, with Honda taking the three top spots: NC750X first, CB500X second, and third belonging to the Gold Wing.

GARETH EVANS Online editor, MCN

Percentage of views by type

Percentage of views by type

Top 5 Bike Reviews by type

Naked Sports

1. 2023 Triumph Street Triple 765 RS

2. 2023 Ducati Monster 937 SP

3. 2023 Honda CB750 Hornet

4. 2021 Yamaha MT-07

5. 2021 Triumph Trident 660

Adventure Sport

1. 2019 BMW S1000 RR

2. 2022 Yamaha R7

3. 2020 Aprilia RS660

4. 2019 BMW R1250 RS

5. 2011 Suzuki GSX-R750

1. 2023 Suzuki DL1050 V-Strom

2. 2014 Honda NC750X

3. 2023 Suzuki V-Strom 800DE

4. 2021 Honda CRF300 Rally

5. 2022 Triumph Tiger 1200 GT Pro

Market Watch

Trade & industry report with cap/hpi motorcycle editor Alan Elsworth

NEW MARKET

THE MCIA’S FEBRUARY REGISTRATION FIGURES continued January’s negative start to the year. While two months data doesn’t really indicate exactly how this year’s sales will end up, the downturn does leave room for concern. The big selling, plate-change month of March will give a more accurate indication for the first quarter period. Initial signs from early feedback suggest a similar level of business as in March last year.

The bottom-line sales number was down 7.6% for February, 398 units less than last year’s 5212. Comparing two month year-to-date data against 2022, that’s 7.2% down, or 820 units less than the 11,399 of 12 months ago.

USED MARKET

The season starts in earnest as the days lengthen and, hopefully, there is warmer weather than has been seen recently. Feedback from dealers so far has been positive – certainly there is a brighter outlook than from some other industries.

The word is that even though showroom traffic is perceptibly lower, the actual number of sales is similar to the past couple of years over the same period. As was seen during the last global meltdown back in 2008, the PTW business is feeling the pinch less than many other industries.

After the usual peak at the beginning of the year, prices for secondhand motorcycles and scooters have stabilised in advance of the potential rush of new plate swappers entering the market.

Although cap-hpi is primarily a trade guide, we also include retail price indicators. Recent conversations with dealers have suggested that margins must increase as sales tighten and costs escalate. This has not

A continuing and rapid change in the model mix is starting to become very evident within the market. Smaller commuter and delivery bike registrations are now returning to some sort of normality. After the sharp rise in moped sales during the Covid years, there has been a return to more typical market demand, which has resulted in a significant decline of 39.9% for the month of February. Remember, though, the sector is still relatively small in actual unit number terms.

Motorcycle categories faired a little better and were only a couple of hundred units fewer than last year. There were good performances from

been an industry-wide discussion in the past, but in a time of “needs must”, it a subject that requires more attention. More research will be carried out with a view to increasing the suggested margins in our figures. Prices this month have moved in both directions, as our research dictates. What is worth a mention, though, is that soon-to-be modern classics that still fit into the age range we report on, are getting scarcer and have increased in value.

the Modern Classic and Competition sectors, but again, these are only small numbers and they are not picking up the slack from the bigger-selling sectors, particularly Scooter, which lost a fifth of its sales compared to 2022.

Elsewhere, the proposed ban on the sale of new petrol and diesel-powered machinery, scheduled for 2035, could be challenged after several EU nations, including Germany, Italy, Poland and Bulgaria opposed the move. As Germany is the major influencer in the bloc, its stance could give hope to many who believe electric power is not the only way to an environmentally friendly future.

AUCTION OVERVIEW

OUR RESEARCH OF AUCTION RESULTS FROM February indicates that there was more stability than had been the case in the previous month, with average sale prices coming in around 4% lower than the reported CAP figures.

Hovering at just below three-quarters sold, the conversion rate was better than it had been for overwinter sales, but it was still below the highs seen just after coming out of the pandemic lockdowns when stock was perhaps more challenging to get hold of. That said, there was a higher number of sold units which fell outside the parameters we use for values i.e., bikes with bits missing or crash damaged. So, as has been seen for a few years now, it seems the focus for buyers is leaning more toward lower workshop times and reducing reconditioning costs.

Iconic early-noughties bikes, such as the first iteration of the Kawasaki ZX-10R, are reportedly increasing in value

T H E U K ’ S F I R S T WA R R A N T Y 7 Y E A R