Sur-Ron selects ePowerSports

The pioneering two-wheel brand Sur-Ron, which developed the first massproduced high-performance electric motorcycle in China, has announced its move to a sole UK distributor, awarding UK rights to ePowerSports, based in the Midlands.

Vinto Song, Sur-Ron country manager for the UK, commented, “We are delighted to appoint ePowerSports as our sole official distributor for the UK market. The team there has worked hard to establish the brand correctly, focusing on a professional dealer network while ensuring the aftersales side of the business is a priority. For this reason, we are pleased to concentrate our efforts in the UK with a sole distributor with immediate effect.”

First appointed as a distributor in 2018, the team at ePowerSports has represented the Sur-Ron brand nationwide, servicing its dealer network and customers with a complete sales and aftersales package. Now the official UK exclusive distributor of the Sur-Ron brand in the UK, ePowerSports has a growing network of authorised dealers, offering comprehensive support for sales and servicing requirements and genuine SurRon parts and accessories.

Andrew Shepherd, director of ePowerSports, said: “Naturally, we’re both pleased and honoured to be appointed sole distributor for Sur-Ron in the UK. We very much believe in the products, having distributed them since 2018. The range is growing, the product quality is second to none, the aftersales support from the factory is first-class, and our dealers enjoy good margins. We look forward to further developing the brand for the UK market”.

The Sur-Ron range includes the lightweight, road-legal Light Bee aimed at urban users; the Ultra Bee, a trail, go-anywhere performance model; and the high-performance Storm Bee enduro bike, which comes with smart technology,

Storm Bee Success

FURTHER RAISING SUR-RON’S profile has been Sam Winterburn (above) who won the EXGB British Electric X Indoor Champion title for the 2022/23 season after the finale at Wheeldon Off Road Centre in Devon.

Dominating the field in the adult open class on a Sur-Ron Storm Bee across the season, Winterburn won all six races over the final weekend, with teammate Chloe Richardson finishing in third place on Sunday’s race for a double podium finish for the PCR-E Performance Factory SurRon team.

“I’m chuffed to be taking the title for this year”, said Winterburn. “These events are always a lot of fun for me, but it’s also a great opportunity to prepare for what’s next: the FIM E-Xplorer series that starts this May.” including rain, eco, sports, turbo and reverse modes. Cutting-edge vehicle design is standard; SurRon claims to be “just at the start of a range of ground-breaking performance products.”

The Storm Bee comes as standard with 22.5kW of peak power, 520Nm of peak torque and a top speed of 68mph, and can reach 50mph in 3.6 seconds. Winterburn’s championshipwinning Storm Bee machine is set up by Sur-Ron dealer the PCR E-Performance team, based in Cannock. Add to that Winterburn’s history in enduro and super enduro riding, as well as his proven talent in motocross, and it’s clear why the team have set their sights on both national and international racing titles for this year.

Dealers interested in becoming an authorised Sur-Ron dealer should contact Lee Westbrook at lee@epowersports.co.uk or call 07535 693909.