BSB signs finance sponsor

BRITISH SUPERBIKE SERIES promoter MotorSport Vision Racing has announced a new sponsorship deal with Santander Consumer Finance for the 2023 season.

Part of the Banco Santander Group, Santander Consumer Finance specialises in retail finance for cars and bikes. Its credit products are distributed via a network of dealers and intermediary introducers, alongside partnerships with selected car and motorcycle manufacturers.

Santander will have Associate Sponsor status across two series, the Pirelli National Superstock and Junior Superstock Championships, both of which run bikes which are very close to production-based machines. “Win on Sunday, sign a finance deal on Monday” seems to be the plan.

Eric Seymour, Santander’s head of motorcycle finance, said: “We are thrilled to support the Bennetts British Superbike Championship for the 2023 season as their exclusive financial services sponsor. Through this partnership, we look forward to continuing positioning Santander Consumer Finance as a familiar name within the motorcycling community.”

BSB director Stuart Higgs added: “I am delighted to announce the partnership with Santander Consumer Finance ahead of the 2023 season. We look forward to working together to promote the company within the world’s leading domestic motorcycle racing championship.”