Cruise town in classic style Demo rides drive sales

Online viewing and remote selling are all very well in this day and age – it is 2023 after all – but a massive part of bike sales still revolves around traditional face-to-face selling, together with the good old-fashioned test ride. So in a bid to get as many “bums on seats” as possible this season, many of the major motorcycle brands are pushing hard to further develop this side of their sales functions.

Kawasaki is bringing back its Dealer Demo Days tour, which will appear at 26 different dealerships starting from 1 April and ending in September. The events are aimed at getting as many punters as possible on some of its 2023 metal, so the firm will have all its new models available for demo rides.

Ross Burridge, head of marketing and racing at Kawasaki UK, said, “Over the last few years, our Dealer Demo Days events have been a huge success, with hundreds of bikers visiting their local Kawasaki dealers to try out our latest machines. We are really pleased to be bringing it back again, visiting even more dealers and showcasing our 2023 range.”

Triumph is also taking its test ride fleet on tour throughout the spring and summer, presenting 2023 machines from its limitededition Chrome Collection and the new Street Triple range, as well as the Tiger family, Speed Triple 1200, Trident 660, Speed Twin 900 and Rocket 3 R models. Customers can sign up to one of six riding sessions taking place each day, which will be accompanied by Triumph’s expert team who will be on hand to help riders get the most out of the bike.

Devron Boulton, general manager at Triumph GB said: “The tour is a fantastic opportunity for customers to try out a wider range of our newest models. Each dealer has chosen a bespoke fleet to boost their existing range of demo bikes, making it even easier for customers to ride their bike of choice”.

For details of Zero Motorcycles’ UK demo tour, see page 40.

Demo Dates

Triumph

18 March Destination Triumph Dorset

25 March Triumph West London

2 April Bridge Motorcycles

15 April Triumph Staffordshire

23 April A1 Moto Services

29 April Triumph Aberdeen

6 May Triumph Birmingham West

28 May Triumph Essex

3 June Triumph Norfolk

4 June Triumph Suffolk

10 June West Coast Triumph

8 July Fowlers of Bristol

15 July Triumph Chester

22 July Triumph North Wales

29 July Triumph Swindon

Kawasaki

1 April Completely Motorbikes

8 April Millenium Motorcycles

15 April Greenham Kawasaki

22 April Aylesbury Kawasaki

23 April Drayton Croft

29 April Laguna Maidstone

20 May M&P Kawasaki

May 21 Wheels Cradley

27 May P&H Motorcycles

3 June GT Plymouth

10 June Shirlaws

11 June Edinburgh Kawasaki

1 July Alf’s Motorcycles

8 July A&D Motorcycles

9 July Rochdale Kawasaki

16 July Derby Kawasaki

22 July Coleraine Kawasaki

29 July Wigan Kawasaki

30 July The Potteries

5 Aug Cobb & Jagger

6 Aug KD Kawasaki

12 Aug Laguna Performance Centre

19 Aug Bristol Kawasaki

26 Aug Kirkcaldy Kawasaki

9 Sep JW Groombridge