Blade Group shuts two dealerships
KTM on the cusp of disaster
MANUFACTURER NEWS
Triumph appoints Santander Finance
Textron to quit powersports
DEALER NEWS
The Potteries saves Pidcocks showroom
Latest new and used sales data
TRIED & TESTED
Five HG3 Evo heated gloves
CMC acquires Thunder Road Motorcycles in Bridgend, expanding its retail footprint to five stores, in the company’s 50th year of trading. Full story on page 8
HEAD OF CONTENT
Andy Mayo: editorial@dealernews.co.uk
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Roger Willis: editorial@dealernews.co.uk
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British Dealer News, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford EX39 3FH
how to stay above the law
40 MARKETING MATTERS
Twitter – does it still have the X factor? 42 PRODUCTS
The latest retail profit opportunities. 43 TRIED AND TESTED
Five HG3 Evo heated gloves
The recent epidemic of bike showroom closures continues into the start of 2025, with the Blade Group announcing the shuttering of two stores. The Blade Motorcycles Swindon branch in Elgin Drive announced its closure on social media channels on 13 January, while
the Oxford Harley-Davidson branch posted it had ceased operations on 15 January. “Ongoing financial challenges” were cited as a cause by the firm’s online statements in both cases.
The Blade Group, which was established in 1995, told customers of the closed stores
that it would support them at its other branches: Abingdon for Ducati, Cheltenham for Harley-Davidson, Abingdon or Stratford-upon-Avon for Honda, and Cheltenham or Stratford-upon-Avon for Triumph.
Blade, which has franchises for Ducati, Harley-Davidson, Honda, KTM, LiveWire, Suzuki, Triumph and Yamaha, is owned by the Heritage Automotive Group, which also owns a chain of 18 car and van retailers in the South West of England.
British Dealer News contacted the Blade Group with questions about the closures, and the
KICKBACK SHOW HITS 30
THREE DECADES IS A VERY GOOD RUN for a bike show, and suggests the Kickback Motorcycle and Hot Rod Show organisers are doing all the right stuff. The 30th Kickback show opens on 12-13 April at the Three Counties Showground in Worcestershire. It is set to feature more than 300 custom and classic bikes and the annual Custom Bike National Championships, while HarleyDavidson and CCM Motorcycles are organising demo rides. Tickets are on sale now at £14.95 from www.kickbackshow.com.
HAILWOOD UNDER THE HAMMER THE BRISTOL CLASSIC MOTORCYCLE SHOW takes place at the Bath and West Showground on the 22-23 February, with a return of the Dore and Rees auction as a main highlight. The auction is set to feature some premium machinery, including a 1985 Mike Hailwood Replica Ducati from a private collection and a 2004 Confederate Hellcat. The rest of the show offers the usual celebrity guests, bike displays, autojumble, spares etc. Entry is £16 in advance or £20 on the door. www.classicbikeshows.com
SHELSLEY WALSH HILL CLIMB
THE SUMMER EVENTS CALENDAR continues to fill up with the announcement of dates for the Bike Bonanza event at the Shelsley Walsh 1000yd hill climb near Worcester on 5 July. Attractions at the event include a celebrity biker-led ‘ride in’, Steve Parrish meet and greet, interviews, live music, a bike club zone, food, bars and more. Further event information: www.shelsleywalsh.com.
COLE ON TOUR
TV PETROLHEAD PRESENTER HENRY COLE is hitting the road for his second live tour. Alongside ex-GP racer Steve Parrish and other guests, Cole will share anecdotes from his career in TV and film while saying “things he wouldn’t be allowed to say on TV”. The tour kicks off on 8 March, in Swindon and continues across England, with a trip to Douglas in the Isle of Man, and finishes in November at Chatham. More info: www.henrycole.tv.
Triumph Motorcycles has signed a deal with Santander Consumer Finance, making it the Hinckley firm’s primary retail finance partner in the UK. Santander will provide a platform of deals across the Triumph range, including on- and off-road machinery and the Oset lineup of electric trials bikes. The agreement covers the whole Triumph dealer network and marks an extension of a global partnership currently operating in 11 countries.
“We are proud to be Triumph Motorcycles’ new retail finance
partner and look forward to playing such a key role in supporting this iconic British
We look forward to playing such a key role in supporting this iconic British brand in the UK
Eric Seymour, Santander
brand,” said Eric Seymour, Santander Consumer UK’s head of motorcycle finance.
IPSWICH-BASED DEALER ORWELL
Motorcycles, has signed up as an official Royal Enfield dealer. The firm, which currently sells Kawasaki, KTM, and Suzuki, is rebranding its premises now for an opening in February, with a display area planned for 20-25 Enfields. The firm says the Indian brand is an ideal fit for its operation, with new models like the Bear and Classic 650s and the Himalayan and Guerrilla 450s performing well in the market.
“Royal Enfield fits in very well with our current manufacturer line-up, and there are no clashes,” said Orwell director Dave Willis. “We’ve had a lot of positive feedback after our social media
“Our dedicated motorcycle finance team will work closely with Triumph and its retailers to ensure our innovative digital tools and award-winning Customers for Life retention programme deliver outstanding customer satisfaction,” he added. Devron Boulton, UK and Ireland general manager at Triumph, said: “We are delighted for the UK to be in partnership with Santander Consumer Finance to provide our dealerships and their customers with a wide choice of funding options.”
posts about the Royal Enfield franchise. There’s a lot of excitement about it from our customers and from our staff as well.
“It’s a good time to become an official Royal Enfield dealership with all the new models and lots of interest in the brand. This is where the market seems to be at the moment and what people want.”
Well-known dealer CMC Motorcycles has successfully acquired the assets and trading name of Thunder Road Motorcycles in Bridgend, Glamorgan. This acquisition marks a significant turning point for Thunder Road, which was sold to Completely Motorbikes and became part of the Completely Motoring Group in early 2022. The Completely Group, which consisted of 14 showrooms across 11 locations, entered administration in October 2024, leading to the closure of all its sites. The accounting and advisory firm Azets, along with Xeinadin Corporate Recovery, were appointed as joint administrators charged with securing the future of the £70m turnover group and the 165 people it employed.
Thunder Road’s Bridgend showroom boasts a long history that dates back to 1954. The recent change of ownership preserves the company’s heritage while allowing it to continue under its new name: CMC Thunder Road Motorcycles.
CMC plans to officially open CMC Thunder Road on 11 February and will retain many of the original staff from the previous business. It is also in discussions with Honda and Suzuki, both franchises were formerly associated with the showroom.
Ross Feltham, director at CMC Motorcycles, in an interview with BDN, said: “The possibility of acquiring Thunder Road arose when we first approached the administrators of Completely Motoring Group about purchasing used bike stock. That option did not come to fruition, and although we had no plans for expansion this year, we began to consider acquiring the entire Thunder Road business at Bridgend. It has historically operated in a manner similar to our dealerships in Chesterfield, Cannock, and Newport in South Wales. Additionally, we have a long-standing relationship with the former owners and are familiar with their operations through past business benchmarking and best
practice groups we participated in years ago.” He added that Dave Smith and Dave Mobberley, Thunder Road’s original owners prior to the dealership’s acquisition by the Completely Group, played an important role in negotiations, working with CMC and the administrator to re-open the Thunder Road showroom and successfully rebrand it.
Following the government’s autumn budget and the associated financial burdens it places on businesses, CMC faces a six-figure increase in the cost of running its existing showrooms. “Asking our teams to raise targets to cover these additional costs was unrealistic in the current market, so the opportunity for Thunder Road to contribute additional trading profit seemed like an option we needed to explore. Our department managers have jumped at the opportunity in Bridgend and have been very supportive,” added Feltham.
As well as the purchase of Thunder Road Motorcycles at Bridgend, CMC will also be celebrating 50 years in the industry in 2025, a significant milestone for the company, started by late founder Maurice Feltham and his wife, Jill, with the purchase of Staveley Motor Cycles (SMC) in 1975.
READERS MAY REMEMBER
THAT CMC Motorcycles founder, Maurice Feltham, joined the exclusive group of winners of the British Dealer News Lifetime Achievement Award in 2016. The award reflected the industry’s respect for an outstanding industry personality.
The Feltham’s original company was called Staveley Motor Cycles (SMC) and was located at Mill Green, Staveley near Chesterfield, Derbyshire. In 1975, it was purchased by Maurice, a metalwork engineering secondary school teacher, and his wife, Jill. Maurice had been an SMC customer and had built his own motorcycles, mainly Triumphs, as well as racing Dot and Ossa scrambles bikes. He also renovated many machines, including Lambretta scooters, which he sold to support his growing family of four children.
Maurice trained his three sons – Ross, Mark and Darren – to take over the motorcycle outlet when he left in 1982 to pursue other business ventures. During the 1980s, they sold mainly used bikes and new CZ and MZ machines. Later in the 1980s, they took a significant step by acquiring the Yamaha franchise for the Chesterfield area. As the business grew in sales and reputation, it relocated to a more modern premises in Chesterfield and was renamed Chesterfield Motorcycle Centre, better known as CMC.
BIG WITH YAMAHA
CMC relocated again to larger premises in 1996, moving to Top Road, Calow, Chesterfield, where it sold used bikes and new Yamahas alongside a large clothing, accessories and parts department and a bigger service area and workshop.
During the late 1990s, CMC became one of the largest retailers of Yamahas in the UK from a single outlet, which it promoted through local events in Sheffield, Manchester
and Stafford, as well as at the London Show held at Alexandra Palace and the NEC Bike Show in Birmingham.
As CMC grew in sales and reputation, brothers Ross, Mark and Darren began sharing information with other like-minded motorcycle dealers who wanted to operate best practice to improve their businesses. This was a big help to CMC, as the firm gained useful knowledge from other dealers, and it was also able to reciprocate with its own business know-how.
Due to this collaboration, in June 2000 CMC joined Bikes UK, then the largest motorcycle dealer group in the country with 16 dealerships.
CMC inherited Daybrook Square Motorcycles in Nottingham to oversee and learned from this experience of multi-site operations until the unexpected closure of Bikes UK in November 2001. CMC regrouped and built a new team, including financial controller Chris Brightman, previously at Bikes UK. He had also worked for Fowlers Motorcycles in Bristol, auditing its 11 branches. Brightman, talented with IT and process implementation, was an important addition to the team.
CMC decided to continue trading with the addition of the ex-Bikes UK Daybrook Square dealership in Nottingham and also added the Bikes UK Cannock branch and the three
CMC dealerships worked side by side before adding a new location in 2003 with CMC Sheffield.
Throughout the 2000s, CMC traded across four key locations. In 2005, it let the Sheffield dealership go and, in 2011, relocated CMC Chesterfield from Calow to the former Clay Cross Powersports/ Stratstone premises. Over the next few years, CMC expanded further by adding branches in Stoke, Coleshill, Newport, and South Wales. CMC Cannock was moved to a location on the main A5 in 2015, and a motorcycle clothing discount outlet was opened next to CMC Chesterfield. The ex-Calow premises was converted into a large bicycle dealership, and in 2019, CMC Manchester was established. Some dealerships were closed to strengthen and support the business. By 2019 CMC comprised five dealerships in Chesterfield, Cannock, Coleshill, Manchester and South Wales in Newport. With the exception of the Coleshill branch, which only offered used bikes, the four other dealerships sold new Yamaha motorcycles and CMC became one of Yamaha UK’s largest motorcycle retailers. CMC also supported and
participated in the Isle of Man TT races in 1998, 1999, and 2000, competing in the Production Race. The team celebrated notable success in 1999 and 2000, with David Jefferies winning both years aboard the Chesterfield Motorcycle Centre’s Yamaha YZF-R1. CMC continued to enjoy success in the Isle of Man after 2015 when it became sponsors of Ian Hutchinson.
Between 2001 and 2020, CMC also gained recognition from the consumer press, winning three Motor Cycle News Awards for Multi-Site Dealership of the Year. It is also the only dealer to receive a Motor Cycle News Award for Website of the Year.
The uncertainty caused by Covid-19 led to the temporary closures of CMC Manchester and Coleshill until the pandemic ended. This situation prompted CMC to become a leaner and more efficient business. During this time, managing director Ross Feltham decided to step down from his MD role to manage the Chesterfield dealership, and Chris Brightman was appointed to replace him and guide the business forward, with director Mark Feltham overseeing the growth of the Cannock branch.
The new strategy proved effective, and CMC Coleshill reopened in January 2021. As a result, after a challenging trading year in 2020, the company reported its best trading results over a threeyear period during 2021, 2022, and 2023. Early in 2023 Darren Feltham sadly retired due to health reasons. Later that year the business began to adjust its stock management in response to rising interest rates, and this proved vital for the company’s profitability in 2024 during a tough year for the motorcycle industry, which was marked by the closure of many wellrespected dealerships.
This year’s bumper BDN Trade Directory is already taking shape following the success of the 2024 edition, which was seen by a larger audience of trade professionals than ever before, with a combined record reach of more than 12,500 users in both print and digital formats. This success followed a comprehensive marketing focus to ensure the Directory remained visible and accessible throughout the year, resulting in the supplement receiving more than 128,000-page impressions online with an average read time of nearly five minutes.
Andy Mayo, head of content at British Dealer News, is pleased with its performance. “The team here put a lot of effort into last year’s Directory, enhancing the design and expanding its online presence. It’s now easier than ever for suppliers to highlight their company’s entries by adding full contact details and logos, or by running a full profile feature.”
Finance provider DF Capital has again partnered with British Dealer News as the headline sponsor of the 2025 Trade Directory. The Directory features more than 650 suppliers, distributors, and service providers in an easy-touse format. The 100-page supplement, available in both print and digital formats, is designed for easy navigation and provides quick reference access to the
information and contact details industry professionals need. It is hosted on www. britishdealernews.co.uk for year-round trade reference.
In response to demand from the trade, the 2025 edition will be distributed earlier in the season and will be mailed with the April issue of BDN.
Angela Goulding, managing director for powersports at DF Capital, expressed her excitement about sponsoring next year’s Directory. She emphasised its importance, adding: “DF Capital is committed to being a different kind of specialist bank and prides itself on giving that bit more. We work in partnership with motorcycle dealers, distributors and manufacturing businesses, offering dedicated account management to help ensure they have the necessary stock funding facilities when they need it. Since our inception, we’ve provided more than £4bn of funding across a variety of sectors, and we currently collaborate with 90 manufacturer partners and around 1250 dealer customers.
“Our award-winning finance solutions can help dealers fund stock and showroom vehicles, which can free up working capital and protect cash flow. We aim to be a trusted partner for the industry, providing guidance, knowledge, and expertise and so it’s great to once again support British Dealer News and
THE ISLE OF MAN GOVERNMENT’S minister for enterprise, Tim Johnson, has revealed some compelling evidence for his department’s revival of the Classic TT brand to run alongside the Manx Grand Prix – returning to a far more commercially viable two-week format for the events.
The 2024 MGP last August attracted 14,229 visitors, compared with 14,130 visitors in 2023. In both cases, the numbers were far lower than the pre-Covid tally of 16,019 visitors in 2019, which was the peak after headcount steadily climbed from 15,600 visitors in 2016. When the event was restored post-Covid, a renewed format involved reducing the MGP time-frame to practice sessions over five days followed by just a weekend of racing, which was susceptible to further foreshortening due to inclement weather. Hoteliers and
licensed victuallers were not amused.
The IoM Department for Enterprise’s new schedule in 2025 should now see all four MGP races taking place over the late August Bank Holiday weekend. And then they will be followed by five Classic TT races and a parade lap spanning 27 to 29 August. Sufficient leeway for weather issues should feature too.
the wider industry through sponsorship of the 2025 Trade Directory”.
Advertising space is available at very competitive rates that benefit from a long 12-month shelf life, offering customers a unique opportunity and wide reach to a targeted audience of industry professionals.
Getting listed in the 2025 Trade Directory is straightforward. To secure your spot, simply call 01237 422660 or email adsales@dealernews.co.uk, but hurry, the deadline for booking space is 28 February.
According to the government, its aim is to “re-establish the Manx GP as a feeder for the TT, providing a platform for emerging talent to showcase and develop their skills.”
Replying to a recent question in the Island’s Tynwald parliament, minister Johnson explained: “Following significant feedback in respect of the reduced MGP event
programme, my department, working together with key stakeholders, determined to revert to the long-established fortnight event period.”
A previous excuse for reducing the MGP programme, that there wouldn’t be enough experienced course marshals to provide adequate cover, has quietly disappeared.
When Nottingham dealer Pidcock Motorcycles closed its three dealerships last October, it was a massive shock for the trade and bikers in the area. Pidcock’s was a landmark retailer which had been trading since the mid-1970s and was regarded as one of the best bike businesses in the game.
But now one of three former Pidcock stores – the BMW site in Long Eaton – has been saved by The Potteries Motorcycles and Scooters, which has taken the site over and will reopen the store under a new name – Bikers Nottingham.
The firm is planning a grand opening on the first day of March and is also hoping to offer new roles to former staff members. Pidcock’s administrators, FRP Advisory, has already
confirmed that the other two sites – the Ducati branch in Beeston and the Triumph store in Long Eaton have been closed permanently.
The Potteries Motorcycles and Scooters is based in Stoke-on-Trent, and is part of the MotoGB bike importing business. It holds a wide range of franchises, including Benelli, KTM, Kawasaki, Royal Enfield, Sym and Voge – though it’s not clear what brands will be coming to the Pidcock site going forward. The firm has confirmed that Bikers Nottingham will no
longer be a BMW retailer, and says that, to begin with, the store will be stocked with late low mileage used machines, together with a selection of the brands that The Potteries already sells.
In a statement, The Potteries said, “We want to turn this empty building back into a busy bike shop and have plans for a cafe, which we hope will be a great meeting point and social area. As well as this we will have a busy calendar of events. To keep updated, see www.motogb.co.uk/dealer/ bikers-nottingham-6204
They’re two separate businesses with a common boss, Luke Gregory, but the importer of BSA and Royal Alloy, Lukas Distribution, and dealership chain Global Moto have made some strategic business changes at the start of 2025.
Lukas is rapidly expanding its dealer network with an impressive 10 new retail partners taking on the Royal Alloy and BSA brands. Meanwhile, Global Moto has completed the sale of its Colchester Kawasaki premises, which went on the market late last year.
Lukas has hit the ground running following the Royal Alloy distribution deal it took on just before Christmas, signing up no fewer than 10 extra dealers. The firm announced that Poole Moto in Dorset, House of Thunder in Whitstable, Kent, and Road and Trials in Barnsley, West Yorkshire, had joined the Lukas operation, taking on both the Royal Alloy and BSA ranges of bikes and
scooters in the first tranche of announcements. That was quickly followed by another seven signings: Dimons of Gosport, Corby Kawasaki, Pass Bike in Southend, Halifax dealer Buzz Solo Moto, Team Roberts in Doncaster, P&D Motorcycles in Wakefield and the Cornwall Scooter Centre in Bodmin.
The retail expansion broadens the national availability of both brands and is backed up with support from Lukas Distribution’s partners: Fowlers of Bristol for spares and DF Capital for consumer finance.
“As we expand our network, it’s clear that the future of Lukas Distribution is brighter than ever,” said Luke Gregory, managing director of Lukas Distribution. “We’re thrilled to welcome these new dealers to our family. Together, with the support of our trusted partners Fowlers of Bristol and DF Capital, we’re building a strong foundation for sustainable growth and success. The team is really
busy appointing and signing up new dealers.”
Lukas Distribution says it is looking for more dealers to work with. For more information, visit www. lukasdistribution.co.uk or email info@lukasdistribution.co.uk.
The other news from Gregory’s stable of companies concerned Global Moto’s Colchester Kawasaki showroom, which was sold towards the end of 2024 as part of an overall restructuring process. The proceeds from the sale helped when taking on the Royal Alloy scooter brand, and Gregory is keen to stress that the dealership’s closure was completely different from other shutdowns in the retail sector, and that it will have no impact on Global Moto’s other outlets.
“I don’t want it to look like Global Moto is the new Completely Motorbikes: that’s not the case,” he told BDN “The reality is we owned that building outright, and we’ve sold it, it’s gone. We’ve just shut one branch, a bit like
Tesco does every now and again. Watford, Coventry and Clay Cross are 100% ready for the new season, and there’s nothing hanging over their futures. I don’t want that to have a wider impact on the company.”
Gregory also emphasised that the Colchester sale had been on the cards for some time. “It’s not been a ‘forced hand’ move that we’ve had to make in the last two or three months, we’ve been talking about it for a year.”
Lukas Distribution info@lukasdistribution.co.uk www.lukasdistribution.co.uk
otholes is an issue that resonates well in news stories. It’s a snappy word that sums up government indifference to an everyday concern with a seemingly simple solution (fill them in!).
So, an announcement from the Department for Transport at the end of 2024 confirming seven million more holes would be filled with a £1.6bn funding package was seen as good news.
However, the state of the roads is an ongoing safety issue for two-wheelers, especially motorcycles, and the National Motorcyclists Council (NMC) has asked for more. While welcoming the extra road repair funding, the NMC says the government has to go further on safety with new measures to reduce rider vulnerability as part of its forthcoming Road Safety Strategy.
NMC executive director Craig Carey-Clinch said:
Clearly, the NMC, along with other members of the Pothole Partnership, very much welcome the announcement, particularly if this leads to improved maintenance standards and permanent pothole repairs. However, we are looking to the government to build on this, with a commitment to look more positively at
how road infrastructure initiatives, such as access to other areas of safety, can be of benefit – looking again at research into matters such as junction design, engineering guidelines, bus lanes, signage, visibility issues, advanced training and emerging technologies. We also seek an urgent review into motorcycle licence testing and training.”
THE POTHOLE PARTNERSHIP RECKONS
things are looking up for the nation’s pothole problem. The Partnership– a joint campaign against poor road conditions by road user organisations including the National Motorcyclists Council (NMC), British Cycling and the AA – says there’s an improving picture, thanks to a new £1.6bn government fund to implement repairs, with the number of potholerelated incidents attended by the AA marginally declining last year.
But the Partnership is urging councils to do more by investing in technology to make better repairs and to carry out permanent fixes instead of temporary patches.
Craig Carey-Clinch, executive director at the
NMC, said: “Potholes and road surface-related defects are extremely dangerous for motorcycle riders. A pothole that damages a car could prove fatal to a rider. With additional funding in place, action to clear the backlog of repairs can now be stepped up, plus investment in more permanent repairs.”
MUC-OFF, THE BRITISH BIKE CLEANING KIT specialist, has kicked off 2025 by announcing a new sponsorship deal with 2024 MotoGP World Champion Jorge Martín. The partnership will highlight Muc-Off’s range of products, which includes bike cleaners, chain lubricants, protective sprays, and a rider care line featuring helmet and visor cleaners as well as anti-fog treatments.
“We’re thrilled to welcome Jorge Martín to the Muc-Off
team,” added Alex Trimnell, CEO of Muc-Off. “Jorge’s fearless determination and commitment to performance align perfectly with our mission to innovate and push boundaries.”
In addition, Ross Copsey has been appointed as the new UK sales director, to enhance the powersports team and support dealers through the new showroom in Poole. Interested dealers are encouraged to contact their MucOff account manager for more information.
Muc-Off 01202 307799 tradeenquiries@muc-off.com
It’s already one of the more strident riders’ rights groups out there. And the Motorcycle Action Group (MAG) has pledged that its political lobbying will be even more ‘loud and proud’ in 2025. The group says that initial hopes for change after Labour won the general election in July last year have faded, with a lack of progress on licence reform and the decision not to allow bikes default access to bus lanes nationwide.
MAG’s director of campaigns and political engagement, Colin Brown, said: “The new government said that change would not be easy, but that doesn’t justify such an uncompromisingly negative attitude towards a transport user group with such potential. We have spent decades explaining to successive governments how motorcycling complies
with their visions and aspirations for the future of transport. Yet the Labour government’s position has been rudely made.
“Of course, we won’t stop making all the usual arguments in favour of motorcycling, but there needs to be more to the motorcycle lobby than that.
The government may be telling us that it does not care about motorcycling, but we do. We will push far harder to demand the government delivers on our agenda –the agenda of our members and riders everywhere. Our agenda most certainly will encourage greater use of motorcycles!”
MAG’s leadership asks all riders to join the group for a year of hard work. The work will be “loud, proud and relentless: big plans are afoot, and announcements will be coming very soon”. www.mag-uk.org
YAMAHA UK HAS ANNOUNCED A NEW three-year warranty on all its 2025 motorcycles and scooters. The new cover, effective immediately, includes the new NEO’s electric scooter, including its battery packs, as well as the firm’s conventional petrol bikes. Yamaha says it’s looking at updating the warranty package in the future with new extended warranty programmes and tying it in with its Certified Pre-Owned secondhand machine offers.
RETAIL DEALS FOR THE 2025 SEASON are already starting to appear. Kawasaki UK has announced a finance push to clear the decks of 2024 models, offering 0% HP finance on its range under 650cc, with a 4.9% offer on larger bikes. PCP deals are also available across the whole range at 5.9% via Kawasaki K-Options Finance.
DAVE MOLYNEUX, THE MOST successful sidecar competitor at the TT, has taken on a new role within the race organisation following his retirement earlier this year. The 17time TT winner is the new sidecar liaison officer and technical delegate for ACU Events Ltd – Race organiser for the Isle of Man TT Races.
There has been plenty of disappointment with the new Labour government’s performance in a number of mainstream policy areas, and that’s also becoming true for the motorcycle world, where the ramifications of the Department for Transport’s decision not to allow motorcycles into bus lanes by default continue to reverberate. The fact that the government wouldn’t go along with what is, in reality, a very small concession to motorcycling points to a larger problem: the lack of any real interest in the sector from Westminster.
This was underlined by new information picked up by the MCIA (Motor Cycle Industry Association) via a parliamentary question in the House of Lords. Baroness Ritchie of Downpatrick
asked fellow Labour peer and transport minister Lord Hendy of Richmond Hill if there were any plans for new research into the safety or other benefits of allowing motorcycles into bus lanes. Lord Hendy replied that there were no plans to research the safety impacts. That seems to put an end to the matter –the original position was that there wasn’t enough research to allow the change, and, with no research planned, that is presumably that. Yet another Catch-22 situation from the Department for Transport.
MCIA CEO Tony Campbell said: “I am incredibly disappointed that the government has confirmed it will not research whether default bus lane access for motorcycles would save lives for vulnerable road users.
“If the government’s
HAMPSHIRE-BASED DISTRIBUTOR
Motohaus Powersports has added a new lineup of maintenance and lubrication products to its range.
Developed and manufactured in Scotland, XCP (Xtra Corrosion Protection) products were originally intended for use in the printing industry. Their use has since expanded into the offshore, automotive and even theme park maintenance trades. Now the firm has targeted the biking world with a new line of products, including chain lube, chain cleaner and degreaser, as well as its flagship Rust Blocker spray.
XCP joins a growing list of brands at Motohaus, including Keis heated clothing, SW-Motech accessories, NEXX Helmets, Sena communications, Brühl dryers, ComfortAir seats and Ventura luggage.
Nathan Hunt, general manager at Motohaus, says that XCP is a perfect fit for the business. “We’re thrilled to announce we are now the official distributor of XCP. It sits neatly alongside our other premium European brands, and we’ll be stocking the full range in our Hampshire warehouse. Dealers can order online or over the phone for swift and fuss-free delivery.”
reasoning for not supporting bus lane access is a lack of safety evidence, conducting further research should be a priority – not an excuse to dismiss a potentially beneficial policy.
“We welcome the DfT’s plans for a new Road Safety Strategy. However, there is a risk it will not be worth the paper it’s written on if the government refuses to research proposals that could improve safety for vulnerable road users. This decision not only shows a disregard for the safety of powered light vehicle users but also contradicts the government’s stated goals for decarbonisation and future mobility.
“I urge the government to partner with our industry. You have a willing partner in the MCIA to improve safety and help achieve our shared goals.”
Trade customers can order through the new B2B portal at www.motohaus-b2b.com
Dealers who don’t already have an account should email sales@motohaus.com.
It seems fairly certain that the future of powered personal transport in big cities will centre around new lightweight, electric machinery. ULEZ zones, congestion charges, smaller parking spaces and higher taxes on larger vehicles are all here or are in the pipeline, and it seems that if you don’t want to use public transport, you’ll be on a bicycle, e-bike, scooter, or motorbike.
Or something like this – a Microlino quadricycle. Built in Turin, Italy, by Swiss firm Micro Mobility Systems, it’s an Isetta bubble car for the 2020s, with battery power, two seats, a 55mph top speed, up to a 140-mile range, and four-hour charging. It’s a properly engineered vehicle with a pressed steel and aluminium full monocoque chassis. And it’s being imported into the UK by motorcycle dealer Krazy Horse, with prices starting from around £17,000.
Microlino UK business development manager Lee Frankish – who’s been in the trade for years and has worked for Polaris, Indian, Yamaha and Royal Enfield – spoke
to BDN about the new quadricycle and the new dealer network.
“I was setting Krazy Horse up as a Royal Enfield dealer but was leaving Enfield after that. Paul Beamish, owner of Krazy Horse, asked me what I had planned next and said he had something
The next stage is to get our teeth into setting up a dealer network. We’ve got
a
dealer agreement written and all the margins set, and we’ve got a logistics partner
for me to look at. When I first saw this little Fiat 500-esque retro-looking bubble car, I thought to myself, ‘this has got legs’. Paul said ‘we need a dealer network for this, can you set it up for me?’”
“So that’s what I’ve been doing for the past six months, since the first car came in. We started to do a few shows and events, including the Goodwood Revival and the NEC show. We’re currently getting them onto the Register A Vehicle (RAV) system, and we’ve recently been to Switzerland to tie up a few bits and pieces in terms of processes, warranties, and all that sort of stuff.
“The next stage is to get our teeth into setting up a dealer network. We’ve got a dealer agreement written and all the margins set, and we’ve got a logistics partner. WeMoveBikes (WMB) is probably the one we will work with, but we’ve still got some negotiation to do. This is a small vehicle; it sits on the same stillage and is probably lighter than a Harley-Davidson trike; it’s just under 600kg.”
Frankish is keen to convey that Microlino is a good fit for many bike dealers looking for new markets, especially in urban areas. “Given its L-category status, we plan to work closely with the MCIA. The profile in some motorcycle dealerships is an ideal fit for us as we look to recruit partners across the UK and Ireland.”
More info on Microlino at: www. microlino-car.com/en-uk/become-a-dealer
MOTORCYCLING’S NOT HAD much love from the new Labour government in Westminster so far. The various political motorcycle lobbying groups have been rebuffed on default bus lane use, and there’s little sign of positive change in licensing or other areas of concern.
But the fight goes on into 2025, with the government’s Integrated Transport Strategy the next issue. The Department for Transport is consulting on the new Strategy, and the National Motorcyclists Council (NMC) is urging riders to respond to the consultation. The government’s “Call for Ideas” (www.gov.uk/government/ calls-for-evidence/integratednational-transport-strategy-acall-for-ideas#ways-to-respond) specifically asks for the views of ordinary motorcyclists, plus the views of motorcycle sector organisations.
The NMC has already set out its position on what it says is needed to bring motorcycling into mainstream transport policy in a strategic document: Motorcycling and the Future of Transport. This is available on the NMC website and the group will build on this as part of its response to government.
In addition, the NMC is getting set for another 2025 policy move from Westminster: the promised Road Safety Strategy. Although this was announced in early autumn, when the NMC met the transport secretary to discuss the Strategy, little has happened since, though the NMC says it expects work to
accelerate in that area.
There are also several outstanding issues where the industry has yet to be told of government proposals – not least plans for motorcycle decarbonisation. Other key areas of policy of interest to the bike trade include road condition and potholes, traffic engineering, urban/rural access, heritage protection, plus regulations related to sport.
NMC executive director Craig Carey-Clinch said: “2024 saw a roller coaster of activities in the public policy area, with both successes and disappointments. But in 2025, the NMC will look forwards, not backwards, and focus on a busy motorcycling policy agenda as part of its longer-term aim to achieve a new Government Motorcycling Strategy.
“The Integrated Transport Strategy consultation and its call for ideas is a key part of this. All riders have the opportunity to express their views and share their experiences. This is an opportunity to place motorcycling front and centre in transport policy, and the NMC urges riders to take advantage of it.”
More info: www.uknmc.org
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The British arm of the Royal Enfield operation has been working flat out since it took over the distribution role from previous importer MotoGB in 2023. And it’s strengthened its head office management team in recent months, with no fewer than five new recruits.
Martin Marshall, who’s been UK sales and dealer network development manager since last year, joined Royal Enfield after a 40-year track record in the motorcycle industry. He’s well-known to most BDN readers, with career highlights including leadership roles at Piaggio
UK, Yamaha UK and Honda UK. After leaving those corporate roles, Marshall successfully operated his own award-winning multisite motorcycle retail business for over 18 years, representing Royal Enfield, Honda, and Yamaha, among others.
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Midwest Marketing, exclusive importers of Vcan helmets, Rayven clothing and Diora boots are seeking self employed sales agents in all areas of the UK to join our existing sales force.
We are looking to expand our existing dealer network and require self motivated sales agents working on a commission only basis, to support, maintain and expand our current customer database.
Ideal candidates would need to be an established sales agent already working within the motorcycle industry who wish to increase their portfolio.
To apply, please send a full CV and covering letter to info@rayven.co.uk
position is new aftersales manager Khasim Meera Sheik. Reporting to country manager George Cheeseman, Khasim will be based in Milton Keynes with the Royal Enfield distribution team. He has more than 20 years of experience in aftersales and service support with Royal Enfield, TVS Motorcycles and Bosch.
There are two new faces in the sales team: James Tonks and Daniel Headland. Tonks joins the team after a successful career as national sales manager for Suzuki GB’s marine and ATV products, while Headland worked with automotive brands Peugeot and Hyundai prior to joining Encocam Engineering’s motorcycle division to pursue his passion for two wheels.
Blackmore brings more than a decade of experience in marketing and communications, along with proven expertise in brand strategy and multi-channel communications across diverse industries. Her career includes roles at Progress Rail, Schluter Systems, and SE Controls, and most recently, as engagement and communications manager at accountants Haines Watts.
Commenting on the new team, George Cheeseman said: “We are delighted to bring onboard such a talented group of individuals whose combined expertise will undoubtedly contribute to Royal Enfield’s ongoing success in the UK. Becky, James, Daniel, Martin, and Khasim each bring a unique perspective and skill set to our team, reinforcing our commitment to excellence and growth.”
Last, but not least, is Becky Blackmore, the new UK marketing manager, who will also be working closely with Cheeseman.
Joost van Genderen (above) has taken on the role of head of two wheels for the FUCHS Group, where he will oversee sales and provide support across the company’s global network, including direct export markets, and OEM partners.
In addition, Natasha Moore (right) has been appointed as the new sales manager for FUCHS Silkolene in the UK in response to the rising demand for its products.
Van Genderen said: “With the growing appetite for premium motorcycle lubricants in the UK and internationally, we are pleased to welcome Natasha to our UK management team. Her expertise will bolster our support for existing partners and play a pivotal role in unlocking new and exciting opportunities.”
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Poorly administrated technologies can threaten a firm's survival
Modern technologies bring convenience and speed. But they also involve serious risks that don’t exist in the analogue world.
Previously we’d write a memo or send a letter and wait for a response. Now, someone on the other side of the planet can access information in milliseconds, including that which a business considers critically important if not confidential. Worse, a malevolent trouble maker can cause chaos from afar with a key stroke.
And there are plenty of examples.
Between July 2017 and April 2018, Dixons Carphone saw 14 million personal records and 5.6 million payment card data hacked. The company took a year to start dribbling out information about the attack. The Information Commissioners Office (ICO) subsequently levied a £500,000 fine.
In March 2020, the personal
data of 900,000 Virgin Media customers was stolen and made publicly accessible for some ten months. Following the incident, Virgin Media reportedly faced a class-action
‘grooming’ of staff to hand over data and passwords.
Baskerville knows that hackers exploit technical vulnerabilities regularly and considers ‘zero-day’ attacks
The largest risk remains the human element, both in terms of users falling for increasingly authentic ‘whaling’ attacks and the swiftness with which hackers adapt to new security protections
lawsuit of nearly £4.5bn.
So, how vulnerable are firms? What can they do to protect themselves? Importantly, do Small and Medium-Sized Enterprises (SMEs) realise they’re an easier target than big corporates?
David Baskerville, head of IT at law firm Wright Hassall LLP, sees multiple angles of attack from ‘technical’ vulnerabilities such as direct hacks and physical data theft, as well as ‘human’ from the likes of phishing and
– flaws that are known but not yet patched – the most significant risk.
He says: “Most firms undertake security patching every couple of weeks, which is seen as good practice, but this may not be enough. The largest risk remains the human element, both in terms of users falling for increasingly authentic ‘whaling’ attacks (a targeted attack on high profile staff or company owners) and the swiftness with which hackers adapt to new security
protections.” He gives the example of QR codes, which were meant to make systems secure. However, they are now the top way in which hackers gain entry to systems.
But beyond this, Baskerville argues that the largest risk firms now face is understanding the supply chain they use for their IT and what risks those suppliers bring.
He says: “Often businesses think they are secure because they have moved to the cloud or outsourced to security experts. But this is simply not the case. For example, recently, there was a situation where CTS, a well-known managed service provider to law firms, had a security breach. CTS failed to patch its security systems, leading to outages for hundreds of law firms. This issue was so significant that it hit the national news because of the number of conveyancing transactions that could not be completed. It took several months for
some of those firms to be fully operational again.
To this, Baskerville adds: “There have also been other occasions where, due to the action of a single engineer not following the correct process, firms using cloud-based solutions have been subjected to data loss or outage.” The July 2024 outage caused by CloudStrike, which caused 8.5 million Windows PCs to ‘blue screen’ and required manual restoration, illustrates this.
As to preventative measures, Baskerville believes that “technical solutions can certainly help, and security precautions, such as twofactor authentication, drive encryption, and auto-screen locking, are an absolute must.” He also thinks firms “should use layers of protection rather than be reliant on one security tool or provider as well as controlling physical access and regularly training staff on the emerging threats and social engineering.”
When it comes to site security, Baskerville is of the view that firms are far too lax: “Whilst most undertake external penetration tests, very few take that a step further and go to a site security audit. It is very often the case that it is scarily easy to gain access to offices.” He notes that gaining access to the server room is normally harder, but “once you have access to the building, it is not too difficult to plug in devices to the network or into the USB of PCs.”
He worries that even firms that have security desks and provide badges tend to be “laxer when visitors, especially regular ones, are on the premises.” He cites the case of cleaners operating in a business who were paid to plug in USB keys into PCs that contained software to capture activity.
Consequently, Baskerville strongly advises that all visitors are provided with badges and escorted. He also recommends that computers make use of systems which
encrypt the data stored on their drives and should all auto-lock screens. Further, laptops should have Mobile Device Management and ideally use biometric logins.
And where paper is involved, Baskerville sees no substitute
Firms should use layers of protection rather than be reliant on one security tool or provider
for a clean desk policy and ensuring that confidential information is stored in lockable cabinets and drawers when not needed.
If a breach occurs, Baskerville advises being “completely honest and disclosing as much information as you can regarding the cause of the problem and the steps you have taken to mitigate the situation.”
He comments that dealing
with the Information Commissioner’s Office (ICO) or the fraud office can be daunting. However, he says: “If you have followed good practice in the selection and implementation of your technology, then firms don’t need to be overly worried about the ICO.” The ICO, he believes, only come down hard on firms that have blatantly disregarded good practice.
Ultimately, Baskerville highly counsels management to role-play a critical cyber event at least once a year; the response must be reviewed and ready at a moment’s notice.
There’s no two ways about it, as the world becomes ever more digital, the malicious human mind finds new ways to abuse systems that are ordinarily meant to be productive.
For those on the right side of the law it’s a perpetual game of catchup. Firms, regardless of the sector that they’re in, need to continually invest and train staff to stay on top. Good advice here is not just essential… it’s critical.
DEPUTY DIRECTOR FOR ECONOMY AND SOCIETY SARAH
Lyons, thinks that “it’s crucial all organisations stay alert to the risks they face online and put appropriate security measures in place, from technical controls to cyber awareness training for staff.” She details that practical guidance, and free services are available on the NCSC website to help “improve cyber resilience, and we strongly encourage businesses to engage with these resources to help realise the benefits of digital technology securely.”
In particular, there’s the Small Business Guide: Cyber Security, which provides an overview of steps that can significantly reduce the chances of businesses becoming victims; the Cyber Security Small Business Guide Actions, a checklist for firms wanting to bolster their defences; and Secure design principles, guidance on creating secure-by-design systems.
Lyons also highlights the NCSC’s Cyber Essentials scheme, which provides simple and effective advice for organisations on mitigating the most common cyber-attacks.
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Just like the smell of a rotten egg, the topic of late payments just refuses to go away. For what seems like eons, governments have laudably sought to crack the problem of late payment of debt. However, despite their declared aims, government has been unable to persuade corporates of the need and merits of making payments promptly. Persuasion has failed and so has, let’s be honest, legislation. The Late Payment of Commercial Debts (Interest) Act 1998 has had little real effect.
However, the new Labour government has a stated policy of seeing what it can do to ease the situation. As noted in BDN last September, late payment costs Small and Medium-Sized Enterprises (SMEs) around £22,000 per annum, which, according to the Federation of Small Businesses (FSB), leads to the closure of 50,000 businesses a year. Indeed, research from the FSB revealed that every quarter in 2022, 52% of SMEs – some 2.8 million firms suffered from late payments.
As a result, the government has said that it is to consult on new legislation that “will hold larger firms to account and get cash flowing back into businesses.” Further, the government intends to make it mandatory for all large firms to publish payment data in their annual reports – a form of indirect naming and shaming if you will.
Beyond that, existing late payment performance reporting regulations that require large companies to report their payment performance information every six months will be enforced. The government wants responsible directors
at non-compliant companies who don’t report their payment practices to face criminal prosecutions with the risk of potentially unlimited fines and criminal records. The consultation is expected early on in 2025.
Does all of this sound familiar? It should do – there was a 33-page document from the government of the day on the subject in February 2015, a response from the then government in June 2019 – “Creating a responsible payment culture: a call for evidence on tackling late payment”, that proposed
According to the Federation of Small Businesses (FSB), late payments lead to the closure of 50,000 businesses a year
the strengthening of the powers of the Small Business Commissioner “to hold to account the minority of larger businesses who fail to make payments on time”. And then, in February 2023, the last government sought feedback on the effectiveness of rules that require big firms to report data on how quickly they pay suppliers as part of its wider review of the impact of late payment on small businesses.
It seems that nothing has changed. And that leaves SMEs with a few options – according to the FSB.
Where customers consistently pay their debts late, firms should evaluate whether
they want to continue offering credit terms or even whether they want to supply at all – there’s precious little point in being a busy fool. As the maths demonstrates, selling something on, for example, a net profit margin of 5%, means that to recover a bad debt of £1000 will require additional sales of £20,000.
Sellers should consider setting up good cashflow forecasting to see if extra financing will smooth the pain of late payment. Granted, it comes with cost, but it’s arguable that 95% of something (assuming the bill is eventually paid) is better than 100% of nothing.
Then there’s the option of getting more formal in chasing down outstanding debts, notifying the customer of the right to add statutory interest, and taking further action – debt recovery or court procedure – to recover monies due.
The accompanying press release to the government’s news of further action reads like a bit of a ‘schmooze-fest’ with comments such as “announcing this programme of work today is a huge confidence boost for the small business community and a clear signal the new government intends to stand up for small firms” from the FSB, “the government’s new measures are all positive and show a strong commitment to addressing this issue” from Sage, and “it’s encouraging to see these new late payment measures being announced.” from campaign group Good Business Pays.
No doubt there will be another announcement of action in this sphere at some point soon, but don’t hold your breath.
Motorcycle dealer, British road race champion, and winner of Grand Prix, TT, and North-West 200 races, Tommy Robb, has died aged 90. He was among the first works riders to put Honda on the world map, winning the inaugural Japanese GP 50 and 125cc races in 1962.
Born in Belfast, Northern Ireland, Thomas Holmes Robb – ‘wee Tommy’ to his intimates – was apprenticed to aircraft manufacturer Short Brothers and Harland as fitter, turner and later technical illustrator and salesman.
Aged 16, in 1951, with parental approval he took up trials, scrambles and grass track, on James, Dot, and similar two-strokes, his talents attracting various sponsors and resulting in several Irish grass track championships.
Good at football, he was
spotted by a Manchester United talent scout but decided that his career would ride on two wheels.
Belfast dealer Bertie Mann recognised and encouraged his riding skill. Together, they opened Mann & Robb Motorcycles in Belfast in 1955. That year Robb, aged 20, moved on to road racing. His backers would include Terry Hill (NSU) and Geoff Monty (GMS and Bultaco).
He made his world championship debut at the 1957 Ulster GP (250 NSU), held at his local track on the edge of Belfast, and finished third.
In 1958, he tackled the Isle of Man TT for the first time, finishing eighth in the Lightweight 250 (NSU). In 1967, but for a fraction of a second, he would have won the inaugural 250 Production race, dicing with fellow Bultaco rider Bill Smith neckand-neck on the roads in a three-lap thriller.
His perseverance at the TT, spanning 16 years, resulted in a win in 1973 (125 Yamaha), the TT still counting as a world championship race in those days. Tommy was 38 at the time and in his final year as a pro rider. His TT rides included two seconds, and four thirds.
In 1959, he scored the first of five wins at the ultra-fast North-West 200 in Northern Ireland, and his last was in 1965. He was recommended to Honda who signed him as a works rider for 1962 and 1963, initially riding 50 and 125cc machines, and later on 250 and 350cc mounts.
He won the 250 Ulster GP, the 350 Finnish GP, and the inaugural 50 and 125cc nonchampionship Japanese GP races in 1962, and at season’s end he was third in both the 50cc and 350cc world series for Honda.
In 1963, he won the British 250 championship. His best GP placing that year was second in the 250 German GP. Switching mainly to Spanish Bultaco two-strokes, he continued to be competitive, keeping fit by riding winter trials and the occasional motocross, including an Irish international in 1967 on a Bultaco.
In 1970 he finished fourth in the 500cc world series on a single cylinder Seeley Matchless, a surprise
performance. His season against the big guns included two third places, thus proving that he could handle big bikes as well as the smaller machines to which he was more suited.
He started the Dixon-Robb road race school in 1971 using 250 and 450cc Honda twins with fellow Irishman David Dixon, a journalist-racer and importer of Yoshimura tuning parts. Three years later (1974), he published his book From TT to Tokyo (republished 1999), charting the ups and downs of his exciting years as a road racer.
In 1978, he started Tommy Robb Motorcycles in Warrington, Cheshire, which was officially opened by eight-time world champion
Phil Read. Leading Honda dealer Bill Smith in Cheshire, helped with the start-up.
Robb added a Honda FiveStar workshop in 1981, which was due to be opened by his great friend, ten-time world champion Mike Hailwood. Tragically, Hailwood died from injuries in a road accident the week before.
Robb later added the Triumph, Piaggio and Yamaha agencies, and was one of the first to take on Hinckley Triumph.
Deciding to retire at 65, he sold the business in 1999 but remained on the race and event scene as a parade rider, speaker, occasional race commentator, and columnist.
In 2012, aged 77, he was badly injured in a parade ride accident at the Festival of 1000 Bikes, Mallory Park, Leicestershire, suffering a punctured lung, broken ribs and fingers. His worst racing accident had been a broken neck in practice at the 1960 TT, an injury he would never fully recover from.
The Mallory incident finished his parade riding years, but he was back on the show scene and speaker circuit in 2013.
Armed with enthusiasm, a great sense of humour, a friendly nature, and typically
neat engineer handwriting, Tommy Robb was good company.
As TT Riders Association president in 1996, his speech at the TTRA annual luncheon included a series of amusing anecdotes and jokes that had everybody laughing. He will be fondly remembered by all who met him.
“Great loss. Great man. Great rider,” said trials and road race legend Sammy Miller MBE. “We were old school friends, Tommy and I. We went all the way through life together.”
“He liked everybody, and everybody liked him,” said road racer Mike Edwards, who briefly worked for him at Tommy Robb Motorcycles.
Twice married, Robb had four children, seven grandchildren and a greatgrandson. His funeral took place on 30 December in Bangor, North Wales. It included two laps of Anglesey’s race circuit.
Daughter Natalie, wearing Tommy’s crash helmet on her Honda Rebel, led the hearse to the circuit and onto Bangor Crematorium. She was joined by 50 motorcyclists. As they arrived at the circuit, rays of sunshine burst forth. A fitting tribute to the man who was sunshine personified.
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With financial editor Roger Willis
Having surrendered itself into a court-controlled administration process in the final months of last year, Europe’s largest motorcycle manufacturer Pierer Mobility and its core KTM brand still (a as at late January when BDN went to press) has no outcome in sight for what has become a long and winding tale of bankruptcy avoidance.
According to the Austrian business newspaper Der Standard, KTM is continuing its quest to find fresh investors or banks to inject capital into the beleaguered brand. In December, eponymous chief executive Stefan Pierer presented an initial restructuring plan that offered creditors 30% of what is owed, with a theoretical breathing space until February to decide if they will accept the plan. To meet the quota, the company needs significant liquidity input, otherwise it could face being broken up and sold to the highest bidder.
KTM’s judicial restructuring administrator, a lawyer called Peter Vogl, concluded that KTM could not cover the 30% on its own. But he opined
that it had enough money to survive until 19 January at least. At meetings held in December with creditor banks, Pierer and his coCEO Gottfried Neumeister presented an alternative plan to divest the subsidiaries –GasGas, Husqvarna and KTM. However, the banks rejected this on the basis that they wanted the same collateral
Pierer Mobility was currently in talks with potential strategic and financial investors. These included both existing partners as well as new faces. Citigroup would be supporting this process in a “structured, transparent and efficient manner in the interest of all stakeholders”. The statement went on to say the investment process
Pierer Mobility and its core KTM brand still has no outcome in sight for what has become a long and winding tale of bankruptcy avoidance
they had held in October and insisted the subsidiaries only transfer as much money to Pierer Mobility as is necessary for the group’s operation. They took the view that selling the brands would make them worse off.
Then, on 17 December, Pierer Mobility appointed investment bank Citigroup Global Markets Europe to reorganise its ownership structure. The statement announcing this move said
objective is to have investors subscribe to a necessary cash capital increase. These funds will be used to strengthen the Pierer Mobility Group, in particular KTM. And in order to finalise the structured investor process, it will be necessary to convene a shareholders’ meeting in due course to pass the relevant resolutions.
Essentially, Citibank is helping Pierer look for investors, which may come
from its Indian and Chinese partners. Such “strategic and financial investors” were apparently taking part in the process but would be obliged to submit their binding offers by mid-January. Whether these submissions took place in unclear.
Indian partner Bajaj Auto reportedly offered up to €300m to support the “recovery” of Pierer Mobility, in which it holds an approximate 37% stake. Pierer’s Chinese partner CFMoto was also allegedly prepared to provide €350m to €700m, to restructure Pierer Mobility, contingent on acquiring the majority ownership.
Further to this, Austrian creditor banks want any new investors grouped together, in line with the judicial restructuring administrator’s report. However, Stefan Pierer disagrees with the plan to get there, and some of the finer legal points. The banks want the final say, but Pierer may find another new investor with Citigroup to forego such an option. And, of course, he might not…
The overall debt picture
remains as clear as mud. One version claims that Pierer Mobility’s debts to KTM totalled €371m by October 2024. In addition, 50.1% of Italian motorcycle manufacturer MV Agusta was aquired in 2020 and 2022 at a cost of €220m. That stake has apparently been written off and is now up for grabs again. But according to the official administrator’s report, the Group’s’s downfall was caused by debt rising from €255m to €1.7bn between 2023 and the end of October 2024. Who do you believe?
While all of this was going on, KTM/Pierer put out a flashy “Here To Stay” Xmas video message on 20 December and co-CEOs Stefan Pierer and Gottfried Neumeister confessed to a sense of relief: “Today, the judge made the decision that we can continue to operate for the duration of the proceedings,” they claimed.
However, Stefan Pierer conceded it was just the beginning of a long race. “Today was only the first step in the 90-day reorganisation proceedings,” he said. This means that we will continue to work hard for our employees, our suppliers and our dealers to make this company viable for the long term. After all, we are talking about the business location and an Austrian brand that is well known from Los Angeles to Sydney. The most important thing is to save as many jobs as possible. In this context, we are looking for new investors and are trying to reach a sustainable solution together with our creditors. We are having good discussions with the banks in particular.”
Concluding, Pierer and Neumeister added: “We would like to take this opportunity to express our special thanks to all our employees who continue to work for our company despite the adverse circumstances, the uncertainty and the sacrifices. And we would also like to
thank our KTM fans and loyal customers all over the world for their support. You all give us strength and courage!”
Two days into the New Year, yet another mysterious chapter emerged. According to a statement from the company: “It is intended to convene an extraordinary general assembly at the end of January 2025, at which elections to Pierer Mobility’s Supervisory Board are to be held. In addition, new conditional capital is to be authorised and created at this general assembly in order to enable flexible issue financial instruments by the Executive Board.”
However, these elections aren’t quite what they seem, because their principal task appears to be giving the heave-ho to veteran Supervisory Board chairman Josef Blazicek, a former investment banker who moved into the motorcycle industry and has held this role for 17 years. Blazicek’s resignation will make room for the elevation of Stephan Zöchling to the Supervisory Board. Currently heading up Remus Performance Exhausts, Zöchling allegedly brings with him pertinent experience of restructuring in the automotive sector. Does his imminent arrival indicate a happy ending? Not too many would be betting on that.
In fact, as BDN went to press, all bets were off before the end of January, when Stefan Pierer abruptly stepped down from his role as chief executive, handing the company reins to recently installed coCEO Gottfried Neumeister. Whether Pierer jumped or was pushed is moot. His departure almost exactly coincided with news that significant investor interventions had been tabled and briefings for creditors were set to take place on 24 January. If a turnaround with Neumeister in the saddle is on the cards, the crucial date for its delivery is now 25 February.
American industrial conglomerate
Textron – best known for aerospace activities which include manufacturing the Bell helicopter, Beechcraft and Cessna light aircraft, and Lycoming aviation engine brands –is seeking to exit its under-performing powersports business.
Textron originally entered the powersports market in 2017, with the acquisition of established snowmobile, quadbike and side-by-side ATV producer Arctic Cat. The Minnesota-based company, with plants at Thief River Falls and St Cloud, became a division of Textron Specialized Vehicles (TSV), which also has significant presences in the airport handling equipment, horticultural and golf buggy markets.
But problematic signals began to emerge last November. Arctic Cat announced, through a communication to dealers, that it would be initiating workforce reductions at Thief River Falls and output would temporarily cease after commitments to its model year 2025 snowmobile lineup had been completed. And then in December, Textron filed a shareholder advisory Form 8-K report with the US Securities & Exchange Commission. Essentially, this indicated the company was looking for a powersports escape route.
“Consumer end-market demand for powersports products continues to remain soft,” the filing explained. “As a result, and in conjunction with its annual operating plan process, TSV has begun to pause production as Textron’s management reviews strategic alternatives. Upon completion of limited production runs to satisfy customer commitments, production of TSV’s powersports products will be paused indefinitely in the first half of 2025.”
GOODYEAR HAS AGREED TO SELL ITS HISTORIC DUNLOP TYRE brand to Sumitomo Rubber Industries in a deal worth approximately $701m, about £574m in proper money. This horribly complex agreement will see the “trademarks and intangible assets necessary for operations of the brand business in Europe, North America and Oceania for consumer, commercial and other speciality tyres, together with certain associated intellectual property” transferred to Sumitomo.
The terms feature a “transition offtake agreement” in Europe that will last for five years, as well as Goodyear immediately licensing back Dunlop trademarks for use on commercial vehicle tyres and also retaining its rights to Dunlop trademarks for use on motorcycle tyres in Europe and Oceania. Goodyear expects the deal to close by mid-2025, subject to regulatory approvals and other customary closing conditions and consultations.
Dunlop was originally founded in 1888 by John Boyd Dunlop and based in Belfast. Speculation on the once-British tyre brand’s future has been rife since Goodyear’s acquisition and integration of Cooper Tire, including the also once-British Avon motorcycle tyre brand. Sumitomo has owned the Dunlop motorcycle tyre brand in North America since 2015. The exit will eventually see Sumitomo paying about $70m for Dunlop’s outstanding tyre inventory. Goodyear had wanted to raise more than $2bn from
According to industry insiders, the obvious “strategic alternative” would be to sell Arctic Cat as a going concern to a third party. In theory at least, brands already in the same game such as Argo, CFMoto, John Deere, Yamaha and others could be interested in the prospect of acquiring Arctic Cat’s current products as well as the IP and US manufacturing facilities. Equally, given inherent market weakness, it might be simpler for Textron to just pull the plug.
disposals. However, the sale of Dunlop has pulled in only a little over one third of this total.
Goodyear chief executive officer and president Mark Stewart called the sale of Dunlop “another important milestone” in the implementation of the Goodyear Forward transformation plan.
“We are optimising our portfolio and reducing leverage to drive sustainable and substantial shareholder value creation,” he said.
“Not only does the transaction deliver significant value for our shareholders, but it also better positions Goodyear to enhance our focus on the growth of our core brands. Our team conducted a comprehensive process focused on maximising value for Goodyear through a divestment of our Dunlop brand, and we are very pleased with the outcome achieved.”
Despite what was described as the recent challenges of global economic uncertainty, increased competition and various supply chain issues affecting the entire automotive industry, Triumph has reported that its motorcycle business nevertheless performed well during the financial year to 30 June 2024.
Annual turnover reached £692.8m, down slightly from £703.3m in the previous year. But operating profit declined sharply, falling by £30.3m to just £9.4m. Principal reason was the negative impact of an adverse £25m swing in unrealised forex. However, once income mainly accrued by dividends from overseas subsidiary operations had been factored in, pre-tax profit climbed to £72.6m, marginally up from £72.4m. Net profit rose by 14.6% to £71.1m.
The results statement admitted that retail sales levels had fallen, even though wholesale shipments increased. This was primarily attributed to a reduction
in the average selling price per bike, due to several reasons. The appreciation of sterling versus other currencies had reduced the sterling value of Triumph’s foreign currency revenues. And there had
The results statement admitted that retail sales levels had fallen, even though wholesale shipments increased
also been a significant economic downturn in China, that had knocked sales volume and reduced selling prices in that region.
In addition, though, the highly successful launch of the Speed 400 and Scrambler 400X during the year created a new entry point in the market for Triumph, which also contributed to reducing the average selling price per bike.
Particularly interesting was an assessment of climate-related risks possibly impinging on Triumph’s business in the statement – summed up as restrictions from government policies worldwide and an inability to maintain technological advances to produce suitable electric motorcycles.
The brand’s response was cheerfully forthright: “We recognise that in November 2020 the UK government announced that, by 2030, the sales of new petrol and diesel cars with internal combustion engines would be banned in the UK. Thus far, the motorcycle industry has been sheltered from such legislation both here in the UK and around the rest of the world. And there is nothing to suggest that any legislation will be introduced for the motorcycle industry any time soon. Therefore, at present, both risks are deemed to be unlikely to transpire, as we have not identified any potential triggers.”
A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 17 January. BDN financial editor Roger Willis reports
Donald Trump’s ascension to the White House, and strong quarterly profit increases for major American investment banks, saw Wall Street on track for its best week since the US election.
Market indices surged. The blue-chip S&P 500 and Dow Jones Industrial Average closed with respective 2.9% and 3.7% weekly gains. Techheavy NASDAQ Composite stocks rose 2.4%, but S&P’s MidCap 400 mainly representing manufacturers did best, rising 4.5%. MidCap powersports players regained some momentum, but Harley-Davidson, which had sunk below a $30 marker in the previous week, failed to pull itself out of that hole and its LiveWire electric spin-off also took a more severe hammering. Top biker performance came from NASDAQ-listed electric delivery scooter brand Niu.
EUROPE
Improving UK and European inflation data, along with Middle East ceasefire prospects, distracted investors from the looming Trump tariff menace, boosting market indices. Frankfurt’s Xetra Dax put on a muscular 3.4% but was beaten by Milan’s FTSE MIB hitting a 3.5% weekly gain.
The ongoing KTM/Pierer insolvency saga went quiet, as creditor banks squabbled among themselves behind closed doors and potential resolutions failed to materialise. Pierer Mobility’s emaciated share price bounced around in €16 territory for a second week, some considerable distance from the €50 price of 12 months ago.
The key Nikkei 225 market index slumped for a third consecutive week, this time falling by 1.9%, as Trumponomic reality sunk into Japanese investors. The planned Japanese acquisition of US Steel was going to be laughed out of Washington. On a brighter local note, Honda, Suzuki and Kawasaki are imminently due to release Q3 results. And Honda’s statement is bound to shed some light on its putative Nissan takeover. We await this with baited breath.
INDIA – BAJAJ REVIEWING PROSPECTS?
Mumbai’s S&P BSE Sensex 30 and NSE Nifty 50 market indices continued their losing streak, falling in unison by 1%. Among
manufacturers, only TVS remained shiny side up. Lack of investor interest in Bajaj Auto suggested that major KTM shareholder Rajiv Bajaj was reconsidering his €300m bail-out offer for the bust Austrian bike business.
Whenever it’s in doubt, the Beijing government rolls out some new data highlighting previously unrecognised aspects of China’s economic recovery. Market indices – frequently fiddled by state-appointed statisticians – leap in loyal response, as they did in the past week. Shanghai’s SSE Composite climbed by 2.3% and the blue-chip CSI 300 added 2.1%.
The ten listed Chinese manufacturers all rose in value. CFMoto, with a monthly gain now reaching 29.5%, is ostensibly in the bidding for a fat slice of KTM parent Pierer Mobility, which apparently could mean acquiring majority ownership. There is no concrete evidence that such a bid is real.
Europe
Japan
India
China (yuan)
BIG BATTERY-POWERED BIKE SALES ARE still moribund in the UK, but firms like Harley-backed LiveWire display admirable indefatigability, with new models still appearing regularly. This time it’s a sportier machine based on the LiveWire S2 platform, as used for the S2 Del Mar roadster and S2 Mulholland cruiser models. The new Alpinista sports 17in rims, Dunlop Roadsmart performance tyres, and a lower stance. There’s also a Bosch six-axis IMU for managing the cornering-optimised rider aids, and a 4in colour LCD dash. Interestingly, LiveWire says it “combines the urban agility of a supermoto with the do-itall nature of a touring bike”, which will be huge if true, as the saying goes.
The powertrain is the same 84hp peak power motor from the other S2 models, with a 10.5kW/h battery pack. There’s a fast-charge time of 78 minutes (20 to 80%), a claimed urban range of 120 miles and a 99mph top speed (you obviously won’t get both of the last two together: motorway range is a claimed 71 miles). All-up weight is fairly light, 196kg, and the RRP is £17,390. www.livewire.com
The high-performance electric road bike sector is in a parlous state sales-wise – but the offroad world has been more fertile ground for battery power. Oset’s electric trials bikes have been successful enough to earn a takeover by Triumph, and the Stark Varg MX bike has built on previous achievements by the likes of Alta. A short motocross race is well within the range capabilities of a modern battery pack, and many riders have taken to the instant drive, strong torque, and the absence of clutch and gearshifts for riding on the dirt. Stark’s Varg MX bike makes up to 80hp and is competitive against 450cc petrol machinery.
And now Stark has released a roadlegal enduro version, the Varg EX, which
NEW DEALER PARTNERS REQUIRED IN SELECTED AREAS PLEASE CONTACT ED@VMOTO.COM FOR FURTHER INFO
comes with lights, indicators, a horn and a road homologation certificate. It has the same motor, which can produce a peak power output of 80hp, with a 7.2kW/h battery pack that gives a claimed running time of up to six hours and charges in two hours. All-up weight is just 120kg, the suspension is full-on KYB kit, and the brakes are Brembo. Slightly bizarrely, Stark says that the EX can be registered as an A1 licence machine since its “continuous” power output is less than 11kW/15bhp – a loophole in the rules that seems to favour electric machinery.
The Varg EX is available to order online now, priced at £10,900. Deliveries are expected to arrive in March 2025. www.starkfuture.com
While December’s mainstream MCIA statistics stunned everybody with a crazy pre-registration burst, battery-electric numbers just headed for the merciful year-end exit. Electric market share ostensibly collapsed from 4.9% to a mere 2%. But that was a dodgy distortion owing to those full-figure antics.
Returning to a semblance of disappointing normality, total batteryelectric registrations for the month fell by 14.5% to 219 units. As usual, virtually all of the action was confined to the low-power span up to 11kW, which shrank by 12.6% to 209 units. Within that range, up-to-4kW mopeds were
27.5% down to 79. Best-sellers were 21 E-Max LB1-VS2 machines. The 125cc-equivalent 4kW11kW sector flatlined on 130 units, inclusive of a best-selling presence afforded by 27 Vmoto Super Soco CPx scooters.
Only ten further products were registered. These comprised three sub-35kW, two over-35kW, three exempt and finally two unknown machines. None of them were identified by brand information. For the 12 months of 2024, total battery-electric registrations fell by 7.7% to 3750. Electric market share of overall annual registrations declined from 3.6% to 3.2%. However, this comparison was also affected by some unusual mass registration activity.
THE VMOTO APD CONCEPT bike shown at Eicma Milan in 2023 has won a top design award. Vmoto worked with leading Italian design firm Pininfarina to produce the APD (Air Performance Design) machine with the aim of combining aerodynamic performance with good looks and outstanding performance in the battery-powered sector. Their work was recognised at the 74th Good Design Award 2024 event, with the concept winning a prize for its cutting-edge design. The awards are handed out by a jury organised by the Chicago Athenaeum of Architecture in collaboration with the European Center for Architecture Art Design and Urban Studies, making them a fairly high-end affair.
Graziano Milone of Vmoto Group said, “The Air Performance Design initiates the development of new Vmoto products characterised by the pursuit of maximum performance in terms of range, comfort and power. Vmoto worked with Pininfarina because it is the only style centre in the world to have designed iconic and successful products characterised by style and aerodynamic research.
“Winning the prestigious Good Design Award 2024 confirms our choice to have entrusted this important project to Pininfarina and makes us proud to continue this collaboration.”
DAVMO QUADFACTORS OF County Sligo, Ireland, has announced its appointment as the distributor for Loncin Off-Road Vehicles for the UK and Ireland.
Founded more than 30 years ago, Loncin is headquartered in Chongqing, China, and is a multi-national brand available in more than 100 countries. In 2005, after decades of specialising in engine production, Loncin partnered with BMW to launch a 650cc engine. It now offers a full range of agricultural and road ATVs and UTVs, all equipped with Bosch fuel injection systems.
“We are extremely excited to launch the 2025 range in the UK and Ireland. The product is of very high quality, comes with a 24-month warranty, and is priced competitively,” explained Davmo managing director Derek Weldon.
The Loncin X-Wolf ATV range was showcased for the first time at this year’s LAMMA agricultural show at the NEC in Birmingham. Dealership opportunities are available; for more information contact Davmo on +353 1 912 5027.
French lubricants brand Motul has been announced as the title sponsor for the upcoming season of the ACU British Motocross Championship. With a rich history in motorsports, particularly motocross, Motul’s brand values are said to align perfectly with the championship’s vision.
“Partnering with the ACU British Motocross Championship is fantastic news for us,” said Richard Barrett, brand director. “As longterm technical partners to many teams within the paddock, this new and exciting format allows us to support both the championship and the broader motocross market with Motul’s exceptional range of lubricants and maintenance products. We eagerly await the start of the new season.”
The 2025 season marks a significant milestone for the ACU British Motocross Championship as it embraces a new strategy. By offering free registration to riders, the championship is removing barriers to participation and encouraging more athletes to get involved. Additionally, the introduction
of the Dirt Store MXGB-TV live stream will showcase motocross on a global platform, elevating the profile of British motocross and allowing it to reach a wider audience.
“Having Motul as our title partner is a tremendous boost for the ACU British Motocross Championship. Support from brands like Motul will help us deliver a championship in 2025 that both riders and fans will love. The championship is truly taking shape, and we’re seeing encouraging interest from riders,” added Paul Irwin, MXGB series director.
New
EVO Factory models showcase the latest evolution of Beta’s trial bikes, launching just before the event season.
The 2025 models feature significant upgrades, including a larger diameter fork for enhanced suspension performance and customisation. The twostroke Factory range includes lighter titanium exhausts, with the 125 model’s standing out thanks to a conical internal structure that boosts torque and low RPM acceleration. Reduced crankcase weight and a titanium header make the bike more manageable with improved drivability.
The four-stroke
Factory variant upgrades, include a more powerful electronic control unit for better spark stability and combustion. It also features a lightweight performance titanium silencer.
Distinctive features of the Factory models include adjustable blue anodised Reikon handlebars, blue Excel wheels, red silicone
radiator hoses, and Galfer racing brake discs with an anti-vibration system. The matt grey frame is accented with a red heat shield and anodised blue components.
Beta UK
01756 793521
beta-uk.com
After five years at the Sweet Lamb KTM Adventure Bike Experience, KTM has decided to leave the 6600-acre Powys playground which offered potential and existing KTM customers expert training and tuition. Matt Walker, managing director of KTM UK said: “After a fantastic five years of working with Mark Molineux and the team, it’s time for KTM UK to bid farewell. Over the years, the team has been a real asset to KTM through its dedication to provide exceptional riding experiences and expert tuition to existing and future KTM
customers, and it has been an absolute pleasure to have worked with and ridden alongside such a talented and passionate group of people. I would like to thank Mark and his team and wish them all the best for the future.”
KTM extends its commitment to classleading adventure motorcycles in 2025 with a selection of new machinery, including the KTM 390 Adventure, Adventure R, and Enduro R, the updated KTM 790 Adventure and 890 Adventure R and the new KTM 1390 Super Adventure range.
Alpinestars’ Tech 10 is the benchmark motocross boot and now the performance and protection level has been raised even higher with the creation of the Tech 10 Enduro version, featuring a completely redesigned sole specifically engineered to offer the ultimate grip combined with the highest levels of protection.
Now available from Bickers, the Tech 10 Enduro
boots are available in three colourways: black, bright red/black/white, and fluo orange/black/white.
Bickers trade customers can purchase all three colourways in sizes from US 7 up to US 14. The SRP is £640 (inc vat).
Bickers trade customers enjoy free next-day delivery on orders more than £100 if placed before 5pm, from Friday to Saturday. For key features of the new Tech 10
Enduro, visit: www.bickersonline.co.uk/helmets-andclothing-c685/boots-c2913/ offroad-boots-c2914/tech-10enduro-t1802121.
RENTHAL LOCK-ON GRIPS are now available in the UK through Apico. They feature championship-winning grip patterns, available in soft, medium, and Aramid compounds, and come in both half-waffle and fulldiamond variants, representing Renthal’s most popular designs. With various cams included for a range of popular Japanese and European motorcycles, the grips can be easily fitted to any aftermarket motocross handlebar without the need for modification – an advantage unique to Renthal. Renthal’s patent-pending twin split collar clamp design allows for easy installation without sanding and is compatible with both knurled and non-knurled handlebars. The Tuff-End Tech end caps, adorned with Renthal ‘R’ logos, enhance durability, appearance, and crash resistance. Additionally, Renthal’s Simple Cam Alignment (SCA) feature ensures easy, precise, and mistake-free alignment of the logo and grip pattern during initial installation. For more information contact Apico Factory Racing on 01282 473190.
LS2’S NEW CHARGER GOGGLES FEATURE iridium lenses measuring 185mm horizontally, providing the sort of wide field of view essential for riding tough terrain. The anti-fog, abrasion-resistant Lexan lens also provides UVA and UVB protection and is secured with a ninepin retention system. Certified to EN 1938:2010, these goggles are road-legal in the UK.
For comfort, the flexible TPU faceplate
contours to the face and includes a covering of hypoallergenic triple-layer foam to absorb sweat, while ventilation holes help to manage moisture. The 45mm-wide elasticated strap has non-slip silicone for a secure fit, even over prescription glasses. Available for a retail price of £24.99, the LS2 Charger goggles come complete with a textile storage bag and several microfibre cleaning cloths. Seven vibrant colour options are offered to match team kit.
Contact 01237 422660 or adsales@dealernews.co.uk
The latest news and views in the world of business
Advertising to businesses can be as tricky as advertising to consumers
Does your business advertise goods and/ or services to other firms? Do you compare your products/services with those of a competitor? Are you irritated that a competitor is using your products/services in its advertising to line its own pocket and affecting your ability to sell? Have you been mis-sold a product or service?
On 26 May 2008, the Business Protection from Misleading Marketing Regulations 2008 (BPRs) quietly came into force, and it packed quite a punch: an unlimited fine or a twoyear prison sentence for non-compliance for those businesses that choose to ignore it.
The BPRs were introduced into English law to implement the European Misleading and Comparative Advertising Directive 2006/114/EC. They remain in force post-Brexit, and EU case law and guidance are still referred to within cases today.
The BPRs’ principal aim is to protect businesses from misleading advertising practices by other businesses and to lay down conditions for any form of comparative advertising between businesses.
Under the BPRs, the term ‘advertising’ is defined widely and covers any form of representation made in connection with a trade, business, craft, or profession
to promote products or services that they sell. All of the usual methods and means of advertising are covered: TV and radio commercials, adverts in newspapers, on billboards, and on websites, and any descriptions on packaging or displayed in stores.
has a detrimental effect on a competitor, you and your business could find yourself in court.
Examples of deceptive advertising include advertisements that contain false statements of fact, hide or omit important facts, promise to offer something
If your advertising misrepresents the true description of your product/service in a way that either induces a trader to buy that product or service or has a detrimental effect on a competitor, you and your business could find yourself in court
Regulation 3 of the BPRs contains a general prohibition on misleading advertising. In short, it says that if your advertising misrepresents the true description of your product/service in a way that either induces a trader to buy that product or service or
they have no intention of delivering, or generally give a fake impression of the actual product/service they intend to sell.
Comparative advertising is regulated by Regulation
4 of the BPRs and involves a business identifying a competitor or their product. However, it is only allowed under specific conditions. There are several ‘must nots’ for comparative advertising. It must not be misleading under Regulation 3 of the BPRs or the Consumer Protection Regulations 2008 (CPRs), nor should it cause confusion among traders regarding identities or trademarks. Additionally, it must not discredit a competitor’s trademarks or present products as imitations of protected trademarks. Fairness is essential; if it seems questionable, it likely is. On the ‘musts’ side, comparisons should be between similar products that meet the same needs or purposes. The advertising must objectively assess material, verifiable features, including price, and when applicable, products with the same designation of origin must be compared.
with Adam Bernstein www.abfeatures.com
The BPRs make provisions in respect of ‘special offers’ and state that such a practice will only be permitted if the advertising indicates clearly a start and end date of when the offer and other specific conditions are to apply and, where relevant, that the special offer is subject to the availability of the goods or services.
The enforcement of the BPRs is primarily handled by local Trading Standards Services (TSS). The Advertising Standards Authority (ASA) also regulates advertising claims in the UK under the Committee of Advertising Practice (CAP) Code, including BPRs. The ASA assesses both specific claims and the overall impression of marketing communications.
Businesses can file complaints if they believe a competitor’s advertisement breaches the BPRs. Although an adverse ASA ruling does not carry civil or criminal penalties, it is publicised, potentially affecting a business’s reputation and commercial standing. Trading Standards serve as a legal backstop for the ASA and may impose legal sanctions for misleading advertising.
Criminal sanctions can only be imposed for a breach of Regulation 3. Those found guilty could face a maximum two-year prison sentence and/or an unlimited fine. The offence is one of strict liability, which means that even if you had no intention to mislead another trader through your advertising, the mere fact that it is deemed to be misleading is enough to render you guilty. Firms should also
be aware that individual officers within a company can be held accountable for advertisements, too.
Failure to comply with misleading advertising rules can result in civil liability if enforcement authorities opt for that instead of prosecution. Violating comparative advertising rules leads to criminal liability only if the advertisement is also deemed misleading under Regulation 3.
Civil liability for breaching Regulations 3 or 4 typically involves an agreement from the offending business to avoid future violations. If the company refuses, authorities may seek a court injunction to prevent repeat offenses.
The Misrepresentation Act 1967 provides a remedy for dissatisfied businesses. To succeed in a misrepresentation claim, there must be (a) a clear false statement of fact, (b) directed at the misled party, and (c) capable of influencing the contract. If successful, the complainant may receive damages and/or the court may rescind the contract.
The law is very clear about what businesses can and cannot do when marketing their products and services. While it may appear benign, the law’s application can prove troublesome for those who choose to ignore its provisions.
STUART PONTING
MICHAELL CORDEAUX
Stuart Ponting is a partner, and Michaell Cordeaux is a senior associate at the commercial law firm Walker Morris.
Highly effective for cleaning the entire petrol injection system. Keeps injectors, valves and combustion chambers clean, maintaining optimal engine performance.
Effectively preserves and protects against corrosion and deposits caused by oxidation products like E10 fuel during periods of winter storage.
Developed to protect the fuel system against the harmful effects of E10 fuels.
After Elon Musk paid $44bn for Twitter he did much more than just change its name. Has the transformation worked? In terms of audience size, probably not, but does Musk have a cunning plan?
Twitter began life in 2006 as a platform for short, real-time messages. It quickly grew in popularity, becoming a hub for news, social commentary, and entertainment. In 2013, Twitter was listed on the New York Stock Exchange, further solidifying its position as a major social media force. However, challenges such as accusations of misinformation and the spread of harmful content led to scrutiny and changes in content moderation policies. In 2022, Elon Musk paid $44bn to acquire Twitter, leading to significant changes, including controversial policies around freedom of speech and a rebrand to X in 2023.
X is particularly popular with politicians and the news media because they can make headline-grabbing announcements that are picked up quickly by the journalists who follow them. As a result, it is also popular with people who support or oppose certain causes because they can express their opinions on tweets from politicians and news organisations – often in less than polite terms! This can make it feel like quite a hostile
environment at times.
The fast-paced nature of X makes it suitable for businesses that want to lead the news agenda and engage with their customers. Two very successful and different examples of this style are Greggs and John Lewis & Partners, both of whom post about trending issues and
For brands using X, their potential audience has dropped by 18% over the course of two years
respond to comments in a light-hearted way. This makes large corporations appear more human and creates a bond with customers, but it is very labour-intensive. Try as I might, I haven’t found any motorcycle brands who achieve anything similar.
You might have half a million followers on X, but you can only talk to them on X. And if your account is suspended, or those followers stop using X, you have lost them.
Since Elon Musk took over Twitter and rebranded it as X, Ofcom reports that the number of UK adults using the platform has dropped from 26.8 million in May 2022 to 22.1 million in May 2024. For brands using X, their potential audience has therefore dropped by 18% over the course of two years. On top of that, several big brands and celebrities have left X, often citing concerns about the spread of misinformation and hate speech. This is fuelling the negative perception of the platform and will almost certainly drive existing users away and discourage new ones from joining.
When using social media for marketing, it’s important to remember that the platform owns the data.
The current situation with X demonstrates the potential dangers of investing time and money building a social media following that could be impacted by factors outside your control. Beware of putting all your eggs in one social media basket.
In our next feature we’ll turn our attention to TikTok, the new kid on the social media block.
THE NEW CHIGEE AIO-5 IS A RANGE OF motorcycle-specific dash-mounted “infotainment” devices which allow easier access to Android Auto and CarPlay services. It allows touchscreen or voice control access to navigation, music, and streaming apps, as well as phone and messaging services. The units are IP67 rated for waterproofness and can be used in temperatures ranging from -20oC to 65oC. The 5in screens are 60FPS giving a smooth display, and have a high brightness so they can be seen in sunny conditions.
The AIO5 Play for BMW is designed specifically to be a simple fit to BMW models with OE navigation, with the AIO-5 simply clipping into the BMW holder, which provides the unit’s power as well as allowing it to be controlled by the handlebarmounted Wonder Wheel multi-controller and to display real-time tyre pressures. SRP is £429. For other models there is the AIO-5 Lite, which takes the core communication and entertainment functionality of the IO-5 Play and adds 30FPS dash and rear cameras to provide video recording and blind-spot detection. The cameras also have a Sentry mode, where they will record when subjected to vibration. SRP is £487. Pama & Co; 0161 494 4200; sales@pama.co.uk
THE i80 IS NEW FLIP-FRONT ADVENTURE-STYLE HELMET FROM HJC. THE removable peak has been cunningly designed to stay in place when the chinbar and visor are opened, making it easier to talk, eat, drink or just to cool off a little. The shell is made of a compound which combines polycarbonate with ABS and has a wind-tunnel tested peak to improve stability and reduce drag. Practical features abound: full-flow venting, a drop-down sun visor which is height adjustable by 8mm, glasses grooves in the liner, contoured cheek pads and a moisture-wicking interior. It comes in a choice of matt black or gloss white for an SRP of £199.99. Graphic versions will follow in due course. Oxford Products; 01993 862300; info@oxprod.com
WEISE’S NEW AA-RATED Navigator is a fully waterproof jacket made from laminated fabric with a water repellent coating. A 100gsm quilted thermal liner provides insulation for colder weather rides, and can also be used as a stand-alone casual jacket for off-bike use.
On warmer days ventilation can be provided by the two large chest panels, the covering flaps of which are secured by waterproof zips and are fastened by easily-operated Fidlock clips. Impact protection is provided by a five-piece set of ReZro biodegradable armour.
Other features of the Navigator include a Fidlock-fastened collar with neoprene trim, a large rear map pocket, plus handwarmer and three internal pockets. It comes in sizes S-5XL for an SRP of £359.99. The Key Collection; 01179 719200; sales@thekeycollection.co.uk
DESIGNING MOTORCYCLE CLOTHING IS series of compromises, and when it comes to heated gloves you have a couple of options – do you make a lavishly insulated version that allows a rider to keep going in sub-zero temperatures, or a slightly thinner heated glove that gives better feel and control while still allowing rides in the winter? With its HG3 Evo, French manufacturer Five has plumped for the former, creating a winter glove that works well down into singledigit temperatures, and then has the benefit of heating to keep going when the mercury falls even further.
The HG3 is the lowest-priced model in Five’s four-strong range of heated gloves, but it shares the heating and insulation technologies of its pricier brethren, compromising on a simplified outer shell to keep the price down to a more manageable level. Outer construction is nylon across the back of the hand and fingers, and synthetic leather with a suede feel on the palms and lower side of the fingers. This means that the gloves are technically vegan, in case that is an important consideration. KP1 knuckle armour and an Ergo Protech palm slider provide some impact protection, but there is no armour or sliders on the back of the fingers. Inside there is a 170gsm layer of Primaloft Gold insulation across the back of the hand, with a 60gsm layer of Primaloft Grip Control on the palm where windchill is less of a factor. A Drytech waterproof and breathable membrane keeps the weather at bay and stops the gloves getting damp and sweaty during use.
The recent low temperatures, with ice and snow sweeping the country, have meant that the Evos have been called into action for most of my road trips. Putting them on, they don’t feel much bulkier than “normal” winter gloves, and the plush lining material means your hands feel cosseted from the off. The cuff opening is large, making it relatively easy to fit over a sleeve before
cinching it down with the Velcro adjuster, and the batteries slip easily into zipped waterproof pockets on the cuffs. The batteries are 2200mAh lithium polymer units, with my rudimentary bench testing showing they each last just under three hours on full 60oC power, which would suggest much longer than that on the two lower-output (45 and 50oC) settings available. Recharging from flat took around four hours and can be done with the batteries still installed, thanks to a separate charging plug that can also be used to connect to the bike’s battery via an optional loom for longer rides. Weirdly, the charging plug is a round-pin Europlug, so you need to source an adaptor for UK use.
The most obvious difference from competitor gloves is the controls, which are only on the right hand, with the left glove receiving signals via “electromagnetic waves”. This makes turning them on or altering the heat output much easier while on the move. The heating elements give a nice even spread of gentle warmth, with no discernible hot spots, and the heat extends right down to the fingertips.
Designed to protect your bike from existing and new corrosion. This product is easy to apply, and once used it forms a thin film that creates a protective barrier against corrosion.
Given that the HG3 Evo uses the same heating elements, has the same insulation and includes the same features (touch screen fingers and thumbs, reflective print, etc) as its more expensive stablemates, the £250 SRP looks appealing. It would be nice if they were a little less bulky, but you have to expect them to have less feel than wafer-thin summer weight gloves. They have kept my fingers comfortably warm even at sub-zero temperatures and the battery life is fine for commuting trips, but for touring use I’d definitely be looking at fitting the £49.99 SRP hard-wiring kit. Overall, the HG3 Evos are a well-made and comfortable glove that could keep bikers on the road through the depths of winter.
Tran Am; 01425 620580; sales@tranam.couk
THE LATEST MODEL TO join the ranks of adventurestyle lids is Caberg’s new Tanami. It sports all the requisite features, with its glassfibre shell coming in two sizes, or there is a carbon version for the weight-conscious. The lightweight peak is detachable, and the chin vent and two rear extractor vents come with magnetic covers which can be removed to improve ventilation when off-road. The visor can be locked shut and is also removable, allowing the use of goggles for those who want the full off-road experience. There’s even provision to mount a hydration tube inside the chin guard to allow a beverage of choice while on the move.
GIVI HAS MADE SOME MODEL-SPECIFIC BRACKETRY TO allow riders to fit adventure-style soft luggage to the Husqvarna Norden 901. The SR9430 grill (£84 SRP) allows the fitment of the 40-litre waterproof GRT723 cargo bag to the bike’s luggage rack, with extra storage provided by a pair of 25-litre GRT720 saddlebags clipped to the flanks of the bike by a set of PLO9430MK brackets (£264 SRP). Last but not least, for those smaller items needed close at hand, there is a new BF68 adaptor (£53 SRP) which allows the fitment of an EA143B expandable tank bag.
Givi UK; 01327 706220; info@givi.co.uk
For on-road practicality there is a Pinlock Max Vision 70 anti-fog lens and a drop-down sun visor, and for all-round safety the Tanami comes fitted with a Caberg SOS Medical ID device which allows personal details, medical records and emergency contact details to be recorded for emergency services to access via NFC technology on a smartphone, which is probably easier than trying to identify the body by dental records! The glassfibre version comes in solid black and solid white for an SRP of £299.99, plus the Scram graphic option in four colour choices for £349.99. The carbon version simply comes gloss lacquered to show off the carbon weave to full effect with price TBC.
Feridax (1957); 01384 413841; info@feridax.com
VENHILL HAS TWO NEW CLUTCH CABLES TO suit KTM 790 and 890 Adventure models. The cables are made in the UK using marine-grade stainless steel inner wire with a PTFE liner to reduce friction, giving a lighter lever action, reducing fatigue. Venhill has included the inline adjusters found on the OE cables, so riders can fine-tune the bite point and compensate for clutch wear.
The new cables retail at £29.88 each and are available in black, orange and blue options to match KTM colours. Other colours are available to special order, and cables can also be ordered with extra length for custom handlebar setups.
Venhill Engineering; 01306 885111; sales@venhill.co.uk
BMW GS Tatacoa
BMW MOTORRAD’S NEW GS TATACOA IS A RETRO-STYLE CANVAS JACKET echoing the look of classic enduro garb of the past. The four-pocket styling includes stretch panels backed with a breathable net lining, making this more of a summer jacket than a year-round proposition. Keeping to its warmweather brief, there is an AirVent insert and zipped vents on the sleeves, shoulders and back to ensure a cooling breeze. Protection consists of NP3 Evo armour at the shoulders and elbows, plus an NP3 long back protector. It’s available in Sand colour, with contrasting coloured trim in leather, for an SRP of £495, or in an all-black colourway for an SRP of £525. Matching trousers are also available to complete the look, with stretch panels for comfort and double-zip cuffs to make putting them on easier. SRP is £310. BMW Motorrad; www.bmw-motorrad.co.uk
IT’S OBVIOUSLY THE SEASON FOR HEATED gloves (see Tried & Tested p43) and to keep ahead of the latest developments heated clothing specialist brand Keis has launched the new 901 Extreme.
The 901 Extreme has a goatskin leather shell, which is thinner, softer and more supple than cowhide, giving improved feedback and feel from the controls as well as being highly abrasion-resistant. KP1 knuckle protectors and finger impact protectors get the necessary CE approval. The slim design means the G901s can be fitted over or under a jacket’s cuffs, depending on preference.
Inside there is a Hipora waterproof and breathable membrane and a layer of 3M Thinsulate insulation, along with the new heating element which runs across the back of the hand, between the fingers and around the fingertip ensuring all-round warmth. They’re powered direct from the bike’s battery, or by an optional lithium battery that fits into a zipped pocket on the cuffs, and controlled by touchsensitive buttons on each glove.
The Keis 901 Extreme comes in sizes 3XS to 3XL at an SRP of £210, with the optional battery packs coming in at £85 SRP per pair. Motohaus; 01256 704909; info@motohaus.com
R&G HAS SIGNED A DEAL with German brand Weiser to import its Wizard indicator re-sequencing modules. The modules are a simple plug ’n’ play installation into the bike’s loom, and they re-sequence the functionality of BMW multifunction indicators, making turn signals clearer and more effective. At the front of the bike, the Wizard units cancel the always-on amber running light operation of the indicators, leaving them to just signal turns and lane changes. At the rear, as standard the indicators are also used as running and brake lights, meaning that they glow red all the time, and switch from red to amber when signalling. With the Weiser unit fitted, the running/brake light operation is switched off on the side that is signalling, leaving the light to just flash amber. Again, far easier for other road user to see.
Modules are available to suit BMW GS and Adventure models from 2021-on, and for various models from the BMW S, M and F ranges from 2020on, with SRPs starting from £89.95.
R&G; 01420 89007; info@rg-racing.com
LS2’S NEW TRAVEL BIKING PANTS HAVE BEEN designed with adventure and touring riders in mind, so have been shaped for all-day comfort. They’re made from hefty 600D Oxford fabric, with Ripstop panels and CE Level 1 hip and knee protectors, all of which help them achieve a CE AA rating. The stretch fabric positioned on the back of the waist and around the crotch gives extra wriggle room, while the panels at the knees aid flexibility. There’s an 8000mm-rated H2O waterproof and breathable membrane to keep riders dry but not sweaty, and the removable thermal liner and zipped vents means the pants can be used in a wide range of temperatures in comfort.
Other features of the Travel pants include a zip to connect to a jacket, adjustable straps on the calves to reduce flapping, waterproof pockets, a two-way ankle zipper and a non-slip seat patch. They come in both men’s (S-5XL) and women’s (XS-5XL) versions in a choice of three leg lengths, and also come in “Comfort” sizes for gents in sizes L-5XL. The Comfort versions have a waist 11in larger than the regular sizes while still having regular leg lengths. SRP is £119.99 for all versions.
LS2 Helmets UK; 01670 856342; ukservice2@ls2helmets.com
VISIODRY IS A NEW WATER REPELLENT LIQUID THAT CAN BE SPRAYED ONTO A helmet visor, goggles, glasses, or even a helmet cam lens, to stop rain interfering with outward vision. It’s a superhydrophobic product, which means that water droplets simply roll off of a treated surface. This means that raindrops bounce off the visor even when stationary, and even fine misty rain doesn’t stick. The makers say that a 35ml aerosol will give around 18 applications on visors, with each lasting up to two weeks as long as it isn’t touched or rubbed off. Application is simply a light spray, followed by waiting 30 seconds for the coating to dry and it’s ready to go. It comes in the aforementioned 35ml aerosol for £21.99 SRP or in a 15ml pump-action spray for £13.99 SRP.
Feridax (1957); 01384 413841; info@feridax.com
CZECH MOTORCYCLE CLOTHING MANUFACTURER TRILOBITE HAS launched a new AAA-rated jean, the Parado Monolayer. As the name suggests, it’s a single layer version of the firm’s classic Parado jean, made from Trilobite’s own Tri-Stretcher Pro 5.0 denim which combines aramid fibres and other synthetic polymers into its knit to avoid the need for a separate abrasion resistant layer.
The single layer construction means the jeans are lightweight and breathable, and large zipped vents have been included on the thighs to help in hotter weather. Stretch panels are fitted at the knees, waist and crotch areas for easier movement. CE level 2 protectors are provided on the hips and knees, and are height adjustable to fine-tune the position. They come in men’s sizes in short, regular or long leg lengths, and ladies’ sizes in regular or long length, in black or denim blue for an SRP of £219.
Matthew Dawson Technical Sales; 07756 265304; www.mdtechsales.com
Shoei colours for 2025 5
SHOEI’S DESIGNERS HAVE BEEN BUSY CREATING A HUGE number of new 2025 graphics across the range. The sporty £819.99
X-SPR Pro has six new options, including MotoGP replicas and a limited edition celebrating TT racer Dean Harrison. The £689.99 modular flip-front Netoec 3 has been treated to the new Anthem graphic in four different colours, while the £649.99 GT-Air 3 has a quintet of new designs. The £529.99 NXR2 has a striking halfand-half graphic in three colour choices, and last but not least, the vintage-style £519.99 Glamster has been treated to a new look courtesy of a collaboration with Japanese custom house Heiwa. Feridax (1957); 01384 413841; info@feridax.com
WHEN REBUILDING AN engine, having a purpose-made stand makes the job much easier than trying to manhandle it around on a cluttered workbench. This VMC engine stand will accommodate both large-frame and small-frame Vespa motors from 50 to 200cc, allowing them to be rotated and locked into position as required for better access. There is even a raised section to allow the fitment of a small fuel tank which allows the motor to be test run on the stand. It comes red powdercoated for corrosion resistance and has an SRP of £105.
VE (UK); 01159 462991; sales@ve-uk.com
THE ROKIT OFF PREMIUM Winter Protection Pack is a new premium motorcycle care pack said to counter harsh winter effects on paint and metalwork. It consists of a 500ml spray bottle of Dura Coat anti-corrosion solution, which is either applied before winter storage or once a month for bikes used through the winter; a 500ml spray of Cleaner Degreaser; 250ml of Fuel System Treatment, which conditions and protects fuel during long-term storage; and a pair of micro fibre cloths, all stored in a retail-friendly, brightly-liveried box. SRP is £49.99.
Nevis Marketing; 01425 478936; info@nevis.uk.com
THE CE AA-RATED BADOU JACKET IS AIMED at dual-sport bike riders, with a combination of outdoor adventure styling and rider-specific protection. The outer shell is made from a mix of lightweight nylon and Spandex, with abrasion and tear-resistant dark-weave Kevlar panels applied to the shoulders, back and arms. Unusually for a bike jacket, the arms are detachable thanks to a pair of hidden zips, resulting in a gilet that Merlin says is ideal for hot days in the forest or situations where upper body mobility is the main priority. The detached arms and associated D3O Ghost armour can be stored in the jacket’s rear storage pocket. The Badou comes in sizes S to 4XL, at an SRP of £229.99. Merlin; 01543 270299; info@merlinbikegear.com
GIVI HAS LAUNCHED ITS FIRST-EVER CARBON FIBRE modular helmet – the X50 Carbon.The sport-touring lid combines light weight with an aerodynamic shape, and comes in two shell sizes. It’s homolagated in both the closed, full-face, mode and with the visor and chinbar opened up. Features include a drop-down sun visor, a Pinlock Max Vision anti-fog insert and a removable and washable lining. It comes in sizes from 54 to 63cm and in two options – gloss carbon or gold carbon graphic. Prices yet to be confirmed.
Givi UK; 01327 706220; info@givi.co.uk
IF YOU ARE TAKING A CLASSIC SCOOTER ON track then you need a suitably beefy clutch setup to handle the rigours of racing. Luckily Italian engineering firm Fabbri has ridden to the rescue with its new F12R, a 12 spring racing clutch for small frame Vespas. It’s got a CNCmachined steel drum, and an alloy spring holder and locking disc. The clutch discs themselves consist of four covered with organic friction material and three made of 1.5mm dotted steel. The springs can be swapped around to suit the power output; from a touring spec 10/12hp right up to a racy 25hp. The Fabbri clutch is suitable for machines from 50 to 125cc and has an SRP of £214.50.
VE (UK); 01159 462991; sales@ve-uk.com
A NEW ADDITION TO THE TCX URBAN RANGE of sneaker-style footwear, the Nalbak boot is designed for daily use on metropolitan streets by commuters or leisure riders. Weatherproofing is provided by a T-Dry waterproof and breathable membrane, with D3O inserts in the malleolus (ankle) area providing impact resistance. The sole has a ZPlate insert, which adds transverse rigidity to reduce crush force in and impact, while remaining flexible longitudinally to make walking easier. Ortholite X40 insoles provide walking comfort, and the Groundtrax outer sole is said to be grippy on pedals or pavement. They come in black, black/white or black/grey/blue colourways in men’s sizes EU38-48 or ladies sizes EU36-42, which have a narrower toe and heel plus higher instep, for an SRP of £179.
Nevis Marketing; 01425 478936; info@nevis.uk.com
THE LATEST-GENERATION YAMAHA MT-09 has been given a bit of a makeover by Pyramid, with the British bodywork specialist creating a new fly screen, front wing, various infill panels and a seat cowl.
The matt black ABS flyscreen comes with a pair of matching powdercoated aluminium brackets for an SRP of £94.99, while the 3D printed nylon front wing fits under the headlamps and gives an aero look for £89.99 SRP. ABS infill panels are available to cover gaps in the frame at the rear (£119.99 SRP per pair) and front (£114.99 per pair) and provide some protection from spray and debris. Lastly, the seat cowl is also made from ABS with a textured finish to match the OE parts. It’s a quick bolt-in swap for the pillion seat and costs £74.99 SRP. There is also the option to have the parts sprayed to match the Yamaha Blue, Tech Black, Midnight Cyan and SP colourways at extra cost.
Pyramid Motorcycle Accessories; 01427 677990; support@pyramidmoto.co.uk
TOURATECH HAS PRODUCED A NEW VERSION OF ITS COMFORT SEAT TO SUIT the latest BMW R1300 GS which incorporates a heating element to replicate the OE experience of warm buttocks. It’s a plug-and-play replacement for the OE seat, and the heating element can even be fitted into the most low-profile version of the seat thanks to a new laminating method of construction. The seat comes in four different thicknesses to tailor the ride height, with the sculpted foam core angled to provide an ergonomically correct posture and with a pressure-relieving groove cut into it. The cover fabric is a Fresh Touch material which reflects some of the sun’s rays, reducing the surface temperature of the seat by up to 10oC. It’s also waterproof, with taped seams, and has a colour scheme that uses some M-Sport shades for an eye-catching look, or a more subtle all-black version is available for shrinking violets.
The seat comes in low (-2cm height), standard, high (+2cm ) and extra-high (+4cm) options, all supplied with a standard height pillion seat, for an SRP of £446.52. Touratech UK; 0208 089 9692; info@touratech-uk.co.uk
NOT EVERY RIDER IS A WEEKEND warrior, there are also professional riders racking up huge numbers of hours in the saddle. These pro riders are out in the elements every day, come rain or shine, so need hard-wearing kit that keeps them on the road. Oxford’s Courier Hotgrips are designed to fulfil that brief, so are made from a hard-wearing rubber, with denser material in some areas for extended life, and a square tread pattern that is said to reduce vibration. They have five heat settings, auto shut-off to preserve battery life and fit onto any 22mm diameter handlebar. SRP is £119.99.
The Courier Hotgrips are also “Clic Grip” ready, which means they have the facility to rapidly fit Oxford’s Courier Muffs to provide even more protection from the elements. They are made from Neoprene with a soft fleece lining. Waterproof seams and pullcord-adjusted weatherproof gaiter around the opening keep hands warm and dry. SRP is £54.99. Oxford Products; 01993 862300; info@oxprod.com
AKRAPOVIČ HAS TURNED ITS FABRICATION and welding skills to making another set of engine protection bars, this time for the BMW R1300 GS and R1300 GS Adventure. The bars fit snugly around the engine and frame, so they don’t affect the lean angle available, and are made from sandblasted 25mm titanium tubing. The crash bars are themselves protected by replaceable 2.5mm thick carbon fibre
panels. The claim is that the construction is as strong as steel but around 40% lighter, weighing just 2.8kg, making the bars some of the lightest on the market. They also have the ability to make a wallet much lighter too –they have an SRP of £1399!
Performance Parts; 01327 706139; enquiries@performanceparts-ltd.com
By the time you read this, a convicted felon called Donald John Trump will have become 47th president of the United States of America. This phenomenon can probably be best summed up as clowns well and truly running the circus. From our perspective in the international motorcycle business, which is already experiencing serious stress, the wrecking ball of yet another Trump regime agenda is to be feared, particularly because the clowns he has recruited to manage details of extreme protectionist impulses encapsulated in “Trumponomics” cannot even agree among themselves.
At the heart of Trumponomics is tariff warfare designed to strangle imports through punitive taxation and force manufacturing back onto American turf, employing “America first” native labour and excluding immigration, despite the higher skill levels it might offer, whenever possible. Within that framework, the global motorcycle industry focused on US sales is already on a hiding to nothing.
to cut high base interest rates. These continue to impact on consumer credit provision in US motorcycle dealerships. So the sales potential of foreign premium brands such as Ducati, BMW Motorrad, Triumph and KTM has already been impaired. (Although the latter may not even exist in the near future, owing to woes widely reported elsewhere, KTM’s brand family has had a fairly dominant long-term role in US offroad sports and ADV markets.)
Recent budget alien interlopers such as Royal Enfield and CFMoto, as well
At the heart of Trumponomics is tariff warfare designed to strangle imports through punitive taxation and force manufacturing back onto American turf
as the four big Japanese competitors, couldn’t escape this credit crunch either. And indigenous US brands like HarleyDavidson, Indian Motorcycle and the extensive associated Polaris parental powersports product portfolio have been similarly affected.
offshored some output from Wisconsin and Pennsylvania to Thailand. Its Pan America 1250 ADV, among other models, is now a “foreign” steed worthy of tariff torture. Polaris makes a range of powersports kit in Mexico, which is also the destination for a new Kawasaki powersports plant churning out tackle for US consumers. Honda, Suzuki and Yamaha may retain some tariff-proof US bike manufacturing capacity, but not much. BMW currently trots out a lot of “American” cars in Atlanta, Georgia, but finding space for a locally sourced Motorrad assembly line would be a big ask.
As the prospect of another Trump era approached, US Federal Reserve chairman Jerome Powell fought a continuous rough-house battle against resistant domestic inflation, by refusing
Add in Trump’s cherished tariff attack and the entire US PTW market could implode, because there will be few exceptions from its targeting of foreigners. Harley-Davidson recently
Of course, we might be looking at a replay of Trump’s tit-for-tat dalliance in parallel during his first term in the Oval Office, with tariffs on “strategic” European steel and aluminium exports to the US. This saw Harley-Davidson and the Polaris stable of Indian Motorcycle cruisers sanctioned by EU retaliation. Polaris swerved the consequences by knocking together machines in Poland, at its European ATV and ORV plant there. Harley built a whole new factory in Thailand, incurring Donald’s wrath in spades. It has since made him even more angry by indulging in “woke” causes to promote consumer diversity – another forbidden direction in Trump Hegemony V2.0. And, after all,
Harley-Davidson is now commanded by a German – Jochen Zeitz – just another dastardly foreigner robbing righteous rednecks.
Getting back to those Trumpist clowns who will soon be at each other’s throats in the White House, they split into approximately three species of acolyte. The remotely sensible ones are traditional Republican free marketeers, hopefully counselling a measure of restraint when their master inflicts mercantile punishment on erstwhile allies in civilised countries. But unfortunately, they haven’t. Most have signed up to the concept of a 10% universal tariff on all US imports, with egregiously larger percentages for companies that particularly annoy the blessed Donald. So that gives importing motorcycle manufacturers ball-park figures to calculate forthcoming ruinous price-point adjustment.
The
to evict potentially millions of illegal immigrants from US soil should hold fast, even though the majority of them are performing rigorous and often essential jobs in the agricultural sector, which the average unskilled American would spit on.
At the same time, Elon Musk and his techie chums desperately want to ramp up an existing H-1B immigration visa programme providing well-educated recruits for tech and sharp-end
glorious irony of such an about-face is the incidental favour it does for those of us who want to keep gas-guzzling motorcycles on the road
Chinese supremo Xi Jinping’s ass. China is home to Musk’s top-ranked Tesla EV factory, and it is his secondbiggest market. Trump has chosen Howard Lutnick, chief executive of US investment bank Cantor Fitzgerald, as commerce secretary in his second-term administration too. Lutnick’s business is tightly intertwined with China. His firm has helped Chinese companies sell stocks in America and even shares a joint venture with a Chinese state-owned enterprise. Hardly a precursor to any clash between the world’s greatest and most aggressive nations.
Then there are the MAGA (“Make America Great Again”) hard-core activists who will see every step away from Trump’s sacred, but often flexible, hymn sheet as an outright betrayal. And joining them are a phalanx of Silicon Valley tech tycoon billionaires who have decided that democracy is an obsolete notion. Donald Trump’s latest (and probably short-lived) best friend Elon Musk – who is said to be the world’s richest man – is their blithely unelected leader.
Conflicting stances between some of them have quickly emerged. The MAGA mob are demanding that the president’s campaign promise
engineering firms, typically from Indian and Asian universities. Musk aims to expand H-1B issuance and speed up process times. However, he’s hit an often-racist MAGA opposition insisting H-1B visas steal jobs that should be reserved for native-born American college graduates, even though they’re usually as thick as the proverbial two short planks.
Trump’s famously hawkish threats of a destructive new 60% tariff wall on all Chinese exports to the US is also at odds with some of the most powerful people selected to join his entourage. Once again, Musk is to the fore, kissing
Perhaps the most farcical aspect of Trump’s bizarre bestbuddy cuddle with Musk is the Tesla conundrum. Once upon a time, Musk was a climate-change icon who built his fortune through leadership of the green EV revolution. But since his radical realignment with Trumponomic far-right ideals, Tesla sales in the US have been declining. They are no longer a save-the-planet purchase statement by Democrat-voting liberals. Instead, Musk has had to echo Donald’s “drill, baby, drill” mantra, encouraging a massive boost for US oil and gas extraction, while disparaging clean wind energy. The glorious irony of such an about-face is the incidental favour it does for those of us who want to keep gas-guzzling motorcycles on the road. Bring it on!
AMID THE NEW BIKE launch season, there is plenty of new metal to browse over on the MCN site.
Within the site’s bike reviews, Honda remains the most popular manufacturer, accounting for 20% of the recorded sessions. In terms of style, naked bikes make up
1. Honda CBR1000RR Fireblade
2. Suzuki GSX1300R Hayabusa
3. Honda GL1800 Gold Wing
4. Kawasaki Z900RS
5. Honda NC750X
6. Honda VFR800
7. BMW S1000 RR
8. Honda CRF1000L Africa Twin
9. Yamaha Ténéré 700
10. BMW S1000 XR
Reviews
1.
Review views by sector/type
a quarter of all sessions, with the most popular being the 2013 Yamaha MT-09. In sports bikes, the BMW S1000 RR leads the pack, and the most viewed adventure bike is the Royal Enfield Himalayan 450. In the bikes for sale section, Honda has maintained its lead in terms of brand interest, claiming
19% of page views. The Honda CBR1000RR FireBlade takes the top spot for most bike-for-sale searches on the website, with Suzuki’s GSX1300R Hayabusa in second, and another Honda –the GL1800 Gold Wing – in third, maybe helped by this year being the 50th anniversary of the bike’s initial launch.
Naked bikes are the lead style category within bikes for sale, with 20% of readers browsing the sector.
ADAM OLDFIELD, Digital reviews editor, MCN
USED BIKE SALES SURGED BY 36% IN December, compared to the same month a year ago, following two consecutive months of year-on-year growth in October and November. On average, used bikes are now selling in just 46 days, which is an improvement of two days compared to last year’s data. While the overall market health figure experienced a slight slowdown in December due to the decrease in demand from consumers being stronger than the decrease in the availability of stock, it still showed a 7% growth compared to December 2023.
Auto Trader has been undergoing an update to improve its motorcycle listing taxonomy to align with the automotive section of the site. Each motorcycle registration will now correspond with the Motor Vehicle
Registration Information System (MVRIS) code and data from the past decade. This enhancement will streamline the listing process for retailers and introduce new services such as Vehicle Registration Mark (VRM) lookup, which provides access to detailed information including make, model, and full specifications.
More than 75% of all used bikes on the Autotrader Bikes site will be covered with complete technical specifications, with an impressive 98% coverage for new bikes. As a result, retailers will benefit from reduced manual listing efforts, improved efficiency and accuracy, and a more user-friendly system that enhances the consumer experience and boosts conversion rates.
EDDIE BAHN Account director, Auto Trader Bikes
SOFTWARE UPDATES MEAN that the usual Top 20 data is unavailable. Instead we have ranked the most popular style sectors by website views.
HAVING NOTED THAT November’s new bike registrations had suddenly climbed out of a hole, flagging up 9.7% growth after five months of remorseless negativity, we quite rightly smelt a rat, blaming this aberration on a preregistrations surge relating to urgent discount deals and endof-season showroom inventory dust-gatherer elimination. However, the extent to which this growing surge was about to heavily distort the market didn’t become apparent until December’s data was revealed. Panic pre-registrations of remaining Euro 5 stock had swept the board in advance of Euro 5+ obligatory compliance from 1 January 2025 onwards. The only exceptions were products with Article 44 or SVA derogation, which will be harder for dealers to sell, given the plethora of pre-registered bargain bikes now looking for individual owners or fleet disposal.
The monthly headcount was horrifying. Total registrations rose by 114% to 11,206 units, contrasting with a tally of 5236 in December 2023. Motorcycles – including scooters – stacked on 122.6% to 10,807, rising from 4854 a year earlier. Lightening up the mood, mopeds (which aren’t subject to the new Euro 5+ rules and regulations) put on 6% to 373 and trikes fell by 13.3% to 26.
In the world of internal combustion still driving our industry, 0-50cc kit seemed
almost reasonable, 21% up to just 294 units. But the 51-125cc sector cast it into the shade, rocketing upwards by 154.1% to 4709 units plated. A 623-strong Honda CB125F horde claimed departing Euro 5 honours, if not actual sales to end-users.
Yamaha similarly disposed of 385 NMax 125 scooters to make space for an upgraded specification.
The 126-500cc firmament
Honda’s CB125F was December’s “best selling” machine by a suspiciously large margin
1362 units, to be fronted by the rare spectacle of domination by 113 Kawasaki KLZ1000 Versys products.
Arriving at “best-selling” brands in December was equally weird. Honda’s boasted a 122.8% ascendancy to 1923 units. So besides those dubious
After five months of remorseless negativity, we quite rightly smelt a rat, blaming this aberration on a pre-registrations surge relating to urgent discount deals and endof-season showroom inventory dust-gatherer elimination
blossomed by 165.2% to 1814 units. Among them, some of 146 registered Royal Enfield Himalayan 452 “best seller” models may have represented real sales. But in the 501-750cc slot, which grew by 152.5% to 1265 units, a phalanx of 195 BSA Gold Star models in various hues could be identified as “best seller” members of a preregistered promotional offer, er, not all actually sold yet. The 751-1000cc range likewise, boasted a collective advance of 101.7% to 1543 units and was headed up by 161 Honda XL750 Transalp steeds, presumably surplus to derogation requirements. Finally, the 1000cc-plus premium field rose by a relatively modest 45.8% to
CB125F units, it shuffled out all sorts of odds and sods to be plated and parked in showrooms. Yamaha was tame in comparison, 42.5% up to only 928. Suzuki, on the other hand, was quite spectacular, piling on 230% to 848 units.
According to our spies, Royal Enfield has derogated a lot of bikes beyond the 768 it plated, but comparison versus last December was impossible because it didn’t make the December 2023 MCIA topten chart. The same situation applies to MotoGB brand SYM, which registered 638 units this time around. Some 58 samples of the SYM Orbit III 50 mopedscooter claimed a best-seller accolade.
KTM registrations leapt by 112.5% to 597 units as the cash-strapped Austrian brand desperately discounted by whatever means necessary. Kawasaki was also preregistering keenly too, 144.7% up to 585 units. But BMW Motorrad was almost uniquely keeping its powder dry, with registrations falling by 7% to 562. Triumph’s hands weren’t quite so clean, with registrations 35.3% higher at 418. Last brand standing was another MotoGB brand, Keeway, plating exactly 400 machines. 180 of these were Superlight, “best sellers” in the Custom style category, no doubt approaching their crucial sell-by date.
The sum total of all these last-minute pre-registration shenanigans was to theoretically turn total annual registrations positive by 2.5%, at 116,399 units. However, within that, battery-electric input was 7.7% down to 3750 units.
MCIA chief executive Tony Campbell couldn’t avoid being dead straight about the reality, though. “This is purely a result of unusual registration activity and not an indicator of real growth,” he admitted. “2024 has been an incredibly challenging year for our sector, with dealer closures and rising pressure on businesses to maintain positive cashflow to ride out the next few months.”
The new motorcycle market ended 2024 somewhat positively, with December recording growth of 114.0%, climbing from 5236 units to 11,206 units. This marks the second consecutive month of growth, and the December surge helped total registrations for 2024 surpass those of 2023,” commented Symon Cook, head of the National Motorcycle Dealers Association (NMDA).
“Total motorcycle sales in December grew significantly by 122.6%, whilst moped registrations increased more modestly by 6.0%. December’s figures bring total registrations in 2024 to 116,399 units, reflecting a 2.5% increase and narrowly surpassing 2023 total registrations.
“Electric motorcycle registrations declined, from 256 to 219 units, a decrease of 14.5%. For the full year, total electric registrations in the new motorcycle market fell by 7.7%, declining from 4061 units in 2023 to 3750 units.”
Cook concluded: “2024 has proven to be a challenging year for the new motorcycle market, including a stretch of five consecutive months of contraction. This strong finish is a welcome turnaround, with hopes that this momentum will carry into 2025. Similarly, the electric motorcycle market also faced difficulties, with a decline in 2024.
“Looking ahead to 2025, the government must provide greater clarity for the sector, including on electric motorcycles. Notably, motorcycles were not included in last month’s consultation, which is seeking views on proposals to support the UK’s transition to zero-emission vehicles.
“Dealers have been dealing with a perfect storm of challenges, including rising expenses, overstocking, and a market downturn. This has in some instances led to the closure of several dealer sites across the country. The motorcycle sector plays a vital role in the UK economy, and in 2025, the government must take action to restore confidence among both dealers and consumers alike.”
MOTOR Cycle Industry Association (MCIA) showed a significant increase in December, with registrations 114% ahead of last year. However, much of this growth can be attributed to pre-registration activity ahead of the introduction of the new Euro 5+ beginning in January. All style categories increased, including mopeds and scooters, with the modern classic sector showing the most significant growth at 302.7%, thanks in part to nearly 200 BSA Gold Star ‘sales’. Meanwhile, the full-year total pushed 2.5% ahead of 2023.
Recent feedback from dealers suggested continuing tough trading conditions in December, with activity less buoyant than last year. Some dealers reported a slowdown earlier than usual in 2024, thought to be a result of reduced consumer confidence in the run-up to the budget announcement in October. High interest rates continue to be a hindrance, and although manufacturers are offering finance deals, they are struggling to appeal to consumers who have been used to very low rates. Although the general view is that 2025 will be challenging, dealers are looking forward to the coming season as new models arrive in spring.
Sales activity for used machines in December was also quieter than normal. As with the recent trend, later-registered machines are faring worse. This is further impacted by an increase in pre-registered Euro 5 stock, with some dealers reluctant to take in 2024 models as a result. Although these challenges may start to ease through early 2025 as pre-registered machines sell, ongoing manufacturer deals on new bikes could mean tough conditions for this end of the market for some time.
As with the recent trend, later-registered machines are faring worse. This is further impacted by an increase in preregistered Euro 5 stock
Stock levels in the market continue to be high, with lots of offers of trade-ins from the public. However, dealer stock levels remain in line with their expectations.
December was a mild month with little snow and ice. However, January has started on a very cold note across much of the country, with snow for some and ice for many. Considering the current market and the fact that seasonal activity typically starts to pick up in February, Glass’s expects residual values to hold across most segments in the coming weeks.
Paul McDonald Leisure vehicles editor
