Trade opportunities at Overland

free camping if they wish to stay on-site. Dunlop is the headline sponsor for the third year running, but other sponsorship opportunities are available, including the main bike show marquee and cafe.

Manufacturers looking to get ‘bums on seats’ can secure a free display area if they offer test rides over the weekend. This has proved a popular way to engage with riders who might not have considered particular makes or models before. www.overlandevent.com

Short Cuts

National Motorcycle Museum

THE NATIONAL MOTORCYCLE MUSEUM HAS announced dates for its well-received Live show this year. The dates for the calendar are the 28-29 October, and fans of Henry Cole and Alan Millyard should write it down in green ink. TT stars including John McGuinness and Michael Rutter, trade stalls, and top classic bike displays will all be there too. The NMM has also signed a new partnership deal with the OMG Racing British Superbike team, so star rider James Hillier will be at the show too. www.thenmm.co.uk