British Dealer News Directory 2025 by British Dealer News

Tailored finance for motorcycle dealers

At DF Capital, we’re passionate about supporting the motorcycle industry, and we believe that to succeed, dealerships need access to reliable and flexible funding. From order to sale, our inventory finance helps you protect your cash flow and free up working capital. From

Company Profiles

2REV

01536 485484

info@2rev.co.uk www.2rev.co.uk

4th Dimension www.4th-dimension.co.uk

A16 Road n Race Supplies www.aa16.co.uk

Aaron Radiator Co www.aaronradiator.co.uk

Abba Motorcycle Equipment www.abbastands.co.uk

MOTORSPORTS AND SPORTS

Acerbis

01582 491076 ukinfo@acerbis.it www.acerbisb2b.co.uk

Acewell UK

01670 898402 info@acewell.co.uk www.acewell.co.uk

Adventure Bike Rider 01789 450000 www.adventurebikerider.com

Adventure-Spec www.adventure-spec.com

Agrimek ATV Solutions www.agrimek.co.uk

Airflow UK www.airflow-uk.co.uk

ACTIV8 Lubricants

01387 811007 info@activ8.co.uk www.activ8lubricants.com

AJP Motorcycles UK www.ajpmotorcycles.co.uk

AJS Motorcycles www.ajsmotorcycles.co.uk

Alchemy Parts www.alchemyparts.co.uk

All Bike Engineering www.allbikeengineering.co.uk

Allens Performance www.allensperformance.co.uk

Alligator Cables www.alligatorcables.com

With an expanding model range, high customer satisfaction, and excellent customer retention thanks to targeted sales campaigns and an industry-leading up to 7 year warranty, our partners can revel in the benefits of being a Suzuki dealership. We are looking to grow our network and have key open points, nationwide.

Almax Security Chains www.almax-security-chains.co.uk

Alpinestars SPA www.alpinestars.com

AMCA Events www.amca.uk.com

Andover Norton International www.andover-norton.co.uk

AP Racing www.apracing.co.uk

Apico Factory Racing 01282 473190 sales@apico.co.uk www.apicob2b.co.uk

Appia Healthcare www.appiahealthcare.com

Aprilia UK www.aprilia.com

Arctic Cat UK www.arcticcat.eu

Armitt Leisure Supplies www.armitt-leisure.co.uk

Armstrong Engineering www.ardracing.com

Artisan Electric Scooters www.artisanscooters.com

ATV City www.atvcity.co.uk

ATVS Only www.atvsonly.co.uk

Auto Accept Finance www.autoacceptfinance.co.uk

Auto Trader Bikes www.autotrader.co.uk/bikes

Autocom www.autocom.co.uk

Auto-Cycle Union (ACU) www.acu.org.uk

Autoglym www.autoglym.co.uk

Autoguard Warranties www.autoguardwarranties.com

Autoprotect MBI www.autoprotect.co.uk

Avon Tyres www.avontyres.com

Axo Sport Spa www.axosport.com

Baby Biker www.motorcycleworldl-spa.co.uk

Bankstone www.bankstone.co.uk

Banner Batteries www.bannerbatterien.com

Barracuda Moto www.barracudamoto.co.uk

BCA www.british-car-auctions.co.uk

BDK Race Engineering www.bdkraceeng.co.uk

BDS Racing www.bikersdiscountstore.co.uk

Bel-Ray Company www.belray.com

Become Part of the Yamaha Family

Yamaha Motor UK is looking to add to its committed and professional dealer network. Driven by the philosophy of 'Kando,' Yamaha delivers a unique style that resonates with our customers and dealers. We focus on a customer centric approach marked by a compelling brand slogan 'Revs Your Heart'.

With exciting developments, driven by a diverse lineup of motorcycles and scooters, along with the addition of new innovative models, opportunities now exist to be part of our future growth.

Locations for Mono dealers are available in a number of areas around the UK and additionally, there is the possibility of further franchises, such as Marine and Recreational Vehicles, to create a multi-product Mono oﬀering.

For more information or an informal discussion, contact Dave Brown at dave.brown@yamaha-motor.co.uk or call 07825 631318.

BeMoto www.bemoto.uk

BEN – Automotive Industry Charity www.ben.org.uk

Bennetts Motorcycle Insurance www.bennetts.co.uk

Beowulf Performance Products www.beowulfuk.com

Beringer Brakes www.beringerbrakes.co.uk

Best Bike Bid www.bestbikebid.com

Beta Tools (UK) Ltd www.beta-tools.co.uk

BG Motorsport www.bgmotorsport.co.uk

BG Products www.bgprod.co.uk

Bike

www.pib-insurance.com

Bike

www.bikeittrade.com

Bike

www.bikemoverseurope.com

Bike Torque Racing www.biketorqueracing.co.uk

Bike

www.worldofbiketyres.com

Bikecatcher www.bikecatcher.co.uk

Bike-Seal www.bikeseal.co.uk Bikesport

More than 650 trade suppliers listed

Distributed in the April 2026 issue of British Dealer News

Alphabetically listed –Easy reference to the best suppliers in the industry

In print and online

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Bikesure Insurance Services www.bikesure.co.uk

BikeTRAC www.biketrac.co.uk

Bimota UK Ltd www.bimotauk.co.uk

Black Horse Motorcycle Finance www.blackhorse.co.uk

BMF www.bmf.co.uk

BMW Motorrad UK www.bmw-motorrad.co.uk

Bob Heath Visors www.bobheathvisors.co.uk

Bonhams www.bonhams.com

Boyer Bransden Electronics www.boyerbransden.com

BR Special Tuning www.brspecialtuning.co.uk

Get in touch to find out

Brituro Silencers www.brituro.co.uk

Brook Suspension www.brooksuspension.co.uk

BRP Recreational Products / Can-Am www.brp.com

BSA UK & Ireland distribution www.lukasdistribution.co.uk

Bulldog Security Products www.bulldogsecure.com

Bull-it Jeans www.bull-it.com

Camanchi Sports www.camanchisports.com

Castle Combe Circuit www.castlecombecircuit.co.uk

Castrol UK www.castrol.com

Cataclean Global www.cataclean.com

Catalyst Computer Systems www.catalyst-uk.com

CCM Motorcycles www.ccm-motorcycles.com

CEL Trade www.celtrade.com

Central Wheel Components www.central-wheel.co.uk

CFMoto Motorcycles www.cfmoto-motorcycle.eu

CGH Imports www.cghimports.com

Cheffins www.cheffins.co.uk

CIA Insurance www.cia-motorcycle-insurance.co.uk

Classic Bike www.classicbike.co.uk

CAP Network www.cap.co.uk

Carbon Can Co. www.carboncanco.co.uk

Carole Nash Insurance Consultants www.carolenash.com

include Level HexPowertectorarmour the elbowsandshoulders Reissawind andwaterproofmembrane,Adetachable thermallinerissuppliedforcoolerdaysinthesaddle.Itonlycomesin classicblack,insizesS-3XL,foranSRPof£275. Dot4Distribution; 0203 514 2413; info@dot4distribution.com R&G Pro Guard R&G LAUNCHING NEW rangeofPromotorcycleprotection products.Thefirstitemsintherange includeProradiatorguards,which arebigger,strongerandlighter thantheirpredecessors.Featuringa newhexagonalgrilledesignwhich minimisesairflowdisruptionto maintaincoolingefficiencywhile protectingagainstimpactfrom stonesanddebris,theyarelasercut fromlightweightaluminiumandare thenpowdercoatedmattblack.The ProGuardsareavailableforBMW F900RandXRandKTMRC125, 200and390models,withmore applicationspromised.Pricingstarts £64.99SRP. R&G; 01420 89007; alan.garrett@rg-racing.com

CTEK www.ctek.com

DBS Energy www.leochbattery.co.uk

ClementsMoto 01227 720700

sales@clementsmoto.co.uk www.clementsmoto.co.uk

Close Brothers Motor Finance www.closemotorfinance.co.uk

Clymer Manuals www.clymer.co.uk

CMPO www.cmpoparts.com

Compton Dist. – Handy Workshop Lifts www.comptondistribution.com

Corvus Terrain 4x4 Utility Vehicles www.bossorv.co.uk

County Battery Services www.countybattery.co.uk

Covec www.covec.co.uk

Custom Cruisers www.customcruisers.eu

Custom Fasteners www.hh-ms.com

Cylinder Head Shop www.cylinderheadshop.com

sales@dealernews.co.uk www.britishdealernews.co.uk

D3O Lab www.d3o.com

Datatag ID www.datatag.co.uk

Datatool UK www.datatool.co.uk

Dave Cooper Trailers www.davecooper.co.uk

David Silver Spares www.davidsilverspares.co.uk

Davida UK www.davida.co.uk

Davies Odell www.daviesodell.co.uk

Dealer Bikes www.dealerbikes.com

Dealership CRM www.dealership-crm.com

Dealerwebs www.dealerwebs.com

SUPERMOTODAZ LTD

Extended mileage.

47% increase in wear life vs predecessor

Effortless handling.

Great in the wet. Thanks to construction changes, T33 requires approximately 10% less steering angle for cornering in wet conditions. We were also able to reduce the steering shaking during wet cornering.

When hit by a sudden rainfall, you can count on your T33’s to provide great feedback and confidence.

Want to know more about T33?

Scan the QR code for details and insights.

Diamondbrite (JewelUltraUK) www.diamondbrite.co.uk

Digital Speedos www.digital-speedos.co.uk

Draggin Jeans www.dragginjeans.net

Draper Tools www.drapertools.com

DrDownpipe www.drdownpipe.com

Driver Racing Products www.stinghelmets.net

Digitally

Driving and Vehicle Standards Agency www.gov.uk/dvsa Dualways www.dualways.com Ducati www.ducati.com

Duck Smart www.ducksmart.co.uk Duell UK www.duell.eu

DPC Distribution www.dpc-distribution.com

Durnbury www.durnbury.co.uk

Dyna Beads UK www.dynabeads.co.uk

Dyna Pro www.dynapro.co.uk

Dynojet UK www.dynojet.co.uk

E.P. Barrus www.barrus.co.uk

Earls Performance www.earls.co.uk

EASI European ATV Safety Institute www.quadsafety.org

Eazi Grip www.eazi-grip.com

eBay for Business www.ebay.co.uk

EBC Brakes www.ebcbrakes.com

E-Bikes Direct www.e-bikesdirect.co.uk

Ecobat www.ecobat.tech

EICMA www.eicma.it

Electrex World www.electrexworld.co.uk

EMaC www.emac.co.uk

ePowersports www.sur-ron.co.uk

Ermax www.pyramid-plastics.co.uk

Eskuta www.eskuta.com

Evans Cooling Systems UK www.evanscoolants.co.uk

www.evopos.com

Evotech Srl www.evotech-rc.it

Exactrep www.exactrep.com

dan@fab-biker.co.uk www.fab-biker.co.uk

www.factorymoto.co.uk

GasGas

www.gasgas.com

www.gbracing.eu

Gefco UK www.gefco.net

Gerbing

www.gerbing.co.uk

Go Cycle / Karbon Kinetics www.gocycle.com

Go MX Distribution www.riskracing.com

Golden Tyre Direct www.goldentyreworld.com

Golding Barn Raceway www.goldingbarnraceway.co.uk

Goodridge UK www.goodridge.co.uk

Gould Autoplates & Signs www.gould-group.co.uk

Grampian Motors www.grampianmotors.co.uk

Greeves Motorcycles www.greevesmotorcyclesltd.com

GS (Yuasa Battery Sales UK) www.gs-battery.com

GT-85 www.gt85.co.uk

Guangzhou Kaijie Power Supply www.kagebatteries.com

Guardian Bell

0161 399 2956

bikes@guardianbell.co.uk www.guardianbell.co.uk

Gulf Lubricants UK www.gulf-lubricants.co.uk

HHagon

0208 502 6222

sales@hagon-shocks.co.uk www.hagon-shocks.co.uk

Haibike www.haibikeuk.co.uk

Hangzhou Skyrich Power www.skyrichpower.com

Harglo Performance www.harglo-performance.com

Harley-Davidson UK www.harley-davidson.com

Harris Performance Products www.harris-performance.com

Harrison Billet www.billet.co.uk

Haynes Publishing www.haynes.com

H-C Travel www.hctravel.com

HDM Trading www.hdmtrading.co.uk

Healtech Electronics UK www.healtech.co.uk

HEL Performance Products www.helperformance.com

Held UK www.held.de

Helite www.helite.com

Helmet 28 www.helmet28.com

CONQUERCONDITIONS . JUSTRIDE .

No matter the road, whatever the weather –Dunlop Mutant has your back. The world’s first crossover tyre boasts hypersport-level handling, grip as close as possible to racing wets, and some of the best touring durability in the Dunlop range. Mutant’s technology gives you the confidence to just ride and conquer all conditions.

Company Profiles

DF CAPITAL

Tailored finance for motorcycle dealers

Since 2016, DF Capital has been powering the motorcycle industry with specialist finance. The Manchesterbased bank supports dealers, manufacturers, and distributors across the UK in achieving their growth plans. Its flexible and competitive finance options free up valuable working capital, allowing dealerships to focus on what they do best: providing exceptional customer service and growing their businesses

t:020 3937 6390 e:agoulding@dfcapital.bank w:www.dfcapital.bank

“DF Capital partners with top UK motorcycle dealers, supporting their growth amidst recent industry challenges. We pride ourselves on helping them thrive, building strong customer relationships and delivering innovative and high quality solutions. We’re committed to further supporting businesses in the years to come.”

Angela Goulding, managing director, Powersports, DF Capital

Simple and flexible funding that helps to free up cash and fuel your growth

With funding from order to sale, DF Capital’s solutions help dealers protect their cash flow and free up working capital that can be used for other business spend. With same-day funding, dealers can be agile and acquire the right bikes when needed. This can help to keep showrooms fully stocked and increases sales potential.

1 2 3 4 5

You request funding for a motorcycle in your showroom or one you’d like to order Agree preferred repayment terms with DF Capital

Upon approval, DF Capital pays your supplier for the motorcycle The motorcycle is then resold to you with a specific term date

DF Capital is repaid when the bike is sold or at the end of the agreed term

How it works

DF CAPITAL

Tailored finance for motorcycle dealers

Why choose DF Capital?

Same day funding1

Straightforward process provides same day access to your funds if requested before 12pm.

Fees fixed at the time of funding

Fixed fee structure provides certainty of how much you’re repaying each month.

Specialist in distribution finance

DF Capital is a specialist in distribution finance and works in partnership with you to ensure you always have funding when and where you need it.

Industry expertise

Its dedicated motorcycle team are experts in the industry and pride themselves on going the extra mile to delight their customers.

1For requests received before 12pm (Monday to Friday excluding Bank Holidays). Subject to terms, conditions, eligibility criteria and credit approval

Visit dfcapital.bank/ lending and take a look at our product information. We have some handy videos on our website to help explain how our inventory finance products work. You can also contact Angela on agoulding@dfcapital. bank to discuss ways in which DF Capital can support you.

DIGITALLY CHARGED

Supercharge

your digital marketing today

Digitally Charged is a data-driven marketing agency that specialises in providing cutting-edge marketing and advertising solutions (on a world-wide basis), with a core focus on the motorcycle industry. Our prime aim is to use advanced data-driven strategies to ensure that every campaign reaches its intended audience, increasing engagement, conversions, brand awareness and ultimately ROI (Return on Investment).

Our ability to collect vast motorcycle-related data to build highly targeted audiences means we can help develop tailored strategies that cater to the unique needs of each brand and product. Whether it’s differentiating adventure bike riders from sports bike riders, or any other combination, we can find the right audience, at the right time. This isn’t just restricted to the UK either – we work across a number of territories from different continents around the world. Our deep understanding of the industry and several years’ industry experience enables us to optimise advertising

@Digitally.Charged.9

@DigitallyCharged

t:01157 860680 e:accountmanagement@digitally-charged.com w:www.digitally-charged.com

For motorcycle-specific brands, this approach is particularly valuable. Motorcyclists make up circa 2% of the adult population, which means finding the right people is crucial, excluding any ‘audience wastage’ and therefore maximising success against your marketing budgets. Motorcycling has its own passionate and dedicated community, and here at Digitally Charged we live and breathe it. By focusing on consumer interests, preferences, and past/current interactions with brands, we can direct every single campaign to targeting the right individuals.

Our main offering includes: online display advertising; Google responsive, native advertising; eBay re-targeting; Amazon re-targeting; location re-targeting; social, PPC, SEO, YouTube, TV, radio, cinema and out of home advertising. We also offer a fantastic creative service, from digital creatives to print, in-store POS, brochures and everything in between – our creative services department is second to none. Within our team we also have a dedicated SEO (Search Engine Optimisation) department, which means we can help your site go from strength to strength, by increasing your search engine ranking and making several improvements across your site,

so that you stand out against your competitors and give the best user experience for potential customers.

We offer a live Datastudio reporting service, meaning you can track the success of your campaign at any point by following automated online reports that give you all the core detail.

Overall, Digitally Charged is committed to helping motorcycle-specific brands reach their target audience in the most effective way possible. By utilising our advanced data targeting, leveraging a range of advertising platforms, and focusing on the unique needs of the motorcycling community, we provide personalised marketing strategies that

deliver consistent, measurable results. No matter what route you choose with us, Digitally Charged will be here to offer a comprehensive, data-backed approach that drives success for motorcycle brands in today’s competitive market. You ride, we ride, supercharge your marketing strategy today with Digitally Charged. n

FOWLERS PARTS

Powering your business in 2025

Fuel your success with Fowlers Parts, your one-stop shop for OEM motorcycle parts and workshop essentials.

Unbeatable range & service:

• Largest UK stock: You have the choice of genuine parts from 20 leading manufacturers, all under one roof. Piaggio Group, Yamaha, Honda, Kawasaki, KTM, Suzuki, Triumph and more – including classic and older models!

• S100 Bike Care products: exclusively available from The Key Collection at Fowlers Germany’s number one motorcycle cleaner and chain lube is proving a big hit with British dealers and riders alike

• Workshop essentials: Combine your parts orders with top brands like OptiMate, Silkolene,

FOWLER’S FACTS:

y OEM bike parts from 20 manufacturers

y Largest stock in the UK

y Classics/older models catered for

y S100 bike care products and other workshop essentials

y OptiMate added to the range

y Dedicated support helpline

y Same day despatch

Yamalube, NGK, EBC, S100, and Scottoiler

• Gear and accessories: Outfit your customers with clothing from Weise and Duchinni Youth, Gear Gremlin accessories, and Kovix Security

• Fast and flexible delivery: Same-day despatch available. Free next business day delivery on orders over £300

t:0117 977 8899 e:trade@fowlers.co.uk w:www.fowlersparts.co.uk

• 24/7 online ordering: Search, check availability, and order anytime, anywhere with our industry-leading Electronic Parts Catalogue

• Unique ‘Hold File’ feature: Select parts for future jobs, ensuring everything arrives together when the technician is ready to begin work

• Expert support: Our friendly, knowledgeable team is available by phone, email, or live chat, Monday-Friday 9am-6pm and Saturday 9am-1pm

Partner with Fowlers and accelerate your business in 2025!

Call us: 0117 977 8899

Email: trade@fowlers.co.uk

Visit: www.fowlersparts.co.uk. n

GENUINE PARTS FROM:

KEY COLLECTION @ FOWLERS

Weise choices for spring season

Weise’s new Navigator jacket is built to withstand the harshest downpours. Featuring a fully laminated outer shell with a Durable Water Repellent (DWR) coating, it’s certified AA for safety and includes RE ZRO® shoulder, elbow, and back armour. The removable quilted thermal liner doubles as a stylish casual jacket. All this for £369.99 – exceptional value for a high-spec jacket.

Stay dry with the Weise Tempest rainwear range Be prepared for anything the British weather throws your way! The Tempest range delivers premium waterproof protection with one-piece over-suits, jackets, trousers

and salopettes in regular and thermal options.

Constructed with tearresistant Ripstop® material, a waterproof PU laminated film, and taped and welded seams, every piece guarantees dryness.

Weise Navigator jacket

Weise Tempest

@TheKeyCollection

@WeiseClothing

@Weise_Clothing

t:0117 971 9200 e:info@thekeycollection.co.uk w:www.thekeycollection.co.uk

Carry your essentials with confidence

The Weise® Tempest waterproof rucksack, with its IPX6 rating, keeps your belongings dry in all conditions. Crafted from durable rip-stop material with welded seams, it also features a padded airflow back panel and ergonomic shoulder straps for ultimate comfort.

AAA-rated protection meets style with Citadel jeans

Weise introduces its first single-layer denim jeans, the Citadel, boasting a AAA safety rating. Made from stretch denim blended with DuPont® Kevlar® and Dyneema® for superior abrasion resistance, they offer the look and feel of regular jeans. Breathable and flexible RE ZRO® hip and knee armour provides impact

protection without bulk. Yours for just £199.99.

Hickman’s winning formula

Peter Hickman continues to trust Weise leathers, a testament to their quality, contributing to all 14 of his TT victories.

Duchinni Youth expands its range

The only motorcycle brand dedicated to riders aged 6-16, Duchinni Youth is growing its collection. New additions include the AA-rated Jago Air mesh jacket and Stealth Hoodie for summer rides, alongside the A-rated Redwood shirt and Tundra jeans. With gloves, boots and waterproofs, young riders get the same quality and safety as adults, at affordable prices.

The complete rider package

The Key Collection at Fowlers offers a wide range of top brands, including Gear Gremlin Accessories, KOVIX security products, S100 cleaning products, Scottoiler, Shift-It, Silkolene lubricants, and Ugly Fish eyewear.

Streamlined ordering & delivery

Combine orders with genuine parts from 20 manufacturers through Fowlers Parts, saving time and costs. Next working day delivery is available on orders placed before 6pm. Expert assistance is just a phone call or an email away.

Explore the full range at The Key Collection @Fowlers. n

Duchinni Youth

Image: Pacemaker Press, Stephen Davison

Peter Hickman wears Weise

GIVI UK

Choose Your Attitude

GIVI, the Italian motorbike and motorcycling equipment brand, was born from Giuseppe Visenzi’s passion for two wheels and competition more than 45 years ago. As a result, it had the clear vocation of making life easier for motorcyclists by offering an extensive catalogue in which quality, innovation, premium materials and maximum functionality are the main constituents. A portfolio that covers all market segments (touring, adventure, racing, urban and café racer), with ranges which are constantly renewed in light of research, innovation and listening to its customers.

GIVI’s main focus has always been on motorcycle equipment. One of the main requirements of motorcyclists is to increase the carrying capacity of their bikes, both for everyday use and for long journeys and even for leisure routes or off-road epic adventures.

The evolution in off-road luggage

Riders who take on the most demanding terrains need luggage that can handle

any adventure. That’s why GIVI is introducing the new generation of its successful Canyon range, designed for off-road enthusiasts and adventure trail riders. These bags feature a tough, waterproof construction combined with a modular loading system, allowing them to adapt to various configurations – no dedicated mounting hardware required.

Canyon range

@Givi.Official

@Givi_Official

t:01327 706220 e:info@givi.co.uk w:www.givi.co.uk

Durability and technology for the ultimate adventure

For riders seeking maximum safety and style, GIVI has enhanced its iconic Trekker Outback EVO line with a new anodised aluminium finish that reinforces resistance to wear while retaining a premium aesthetic. Available in different capacities – 58 and 42 litres for the top cases and 48, 37, and 33 litres for the side cases – these models deliver a bespoke travel experience. Their structure, optimised to withstand impacts and vibrations even on rough terrain, is complemented by the innovative single-key Smart Security Lock system.

The carbon fibre revolution Lightness, strength, and aerodynamics come together in the X50, GIVI’s new carbonfibre flip-up helmet. This model offers enhanced protection without compromising comfort and helps reduce rider fatigue thanks to its optimised weight. The X50 comes equipped with a rear spoiler, removable and washable inner padding, a dual visor (sun visor plus main anti-

scratch visor with Pinlock), and a flip-up carbon fibre chin bar. In addition, its advanced ventilation system ensures optimal airflow in all conditions. This helmet is also ready for intercom installation.

Dealer support

GIVI has a UK-based warehouse and showroom with a dedicated team of dealer-support staff. The warehouse stocks thousands of products, enabling GIVI UK to provide a next-day delivery service on the majority of dealer orders, including modelspecific accessories.

our range of products. Every dealer is entitled to a branded display unit, banners and GIVI brochures for customers to take away.

In terms of dealer support, GIVI UK’s dealer representative is on hand every day to answer questions and queries, backed up by a strong office support team with extensive knowledge of

Showroom and training: A space dedicated to excellence

GIVI’s product showroom at the UK warehouse in Daventry provides an opportunity for dealers to see the luggage and helmet ranges up close and also acts as a base for GIVI-run dealer training sessions. GIVI also has a strong relationship with a specialist PR agency, which liaises with the motorcycle media to raise awareness of the brand and ultimately drive customers into dealerships. n

X50

HEX INNOVATE

Discover HEX Innovate: Revolutionising motorcycle electronics for UK riders

At HEX Innovate, we combine our expertise as world-leading automotive electronic engineers with our lifelong passion for motorcycles to bring you innovative solutions that truly empower riders. Proudly based in Surrey, we’re on a mission to make motorcycling smarter, safer, and more enjoyable. Our flagship products, the HEX GS-911 Diagnostic and Configuration Tool and the HEX ezCAN Accessory Manager, are designed to do just that.

The

HEX GS-911: Empowering

BMW owners

The HEX GS-911 is a gamechanging diagnostic and configuration tool crafted specifically for BMW motorcycles. This powerful device enables riders to:

• Read and clear fault codes, access real-time data, and activate components for effective troubleshooting

• Perform OE-level service functions including service interval reset

• Calibrate and initialise new parts and components Configure their motorcycles to suit their needs by retrofitting and enabling various bike options Change display settings and unit values – perfect for trips to the Continent, where switching from miles to kilometres is a breeze

With the GS-911, BMW owners can truly understand their

bikes and keep them running at their best. Whether you’re a DIY enthusiast or a professional workshop, this tool is an indispensable companion for any BMW owner. Rated by John Milbank, motorcycle consumer products editor at BikeSocial, as “The best BMW workshop tool”. www.hexgs911.com

The HEX ezCAN: Seamless Accessory Integration

The HEX ezCAN Accessory Manager makes adding and controlling electronic accessories a stress-free experience. Designed for plug-and-play integration with a motorcycle’s CAN-bus system, the ezCAN removes the need to cut into the OEM wiring harness, preserving the bike’s integrity and manufacturer warranty.

@HexInnovate @HexInnovate

@HexInnovate

t:01372 364100 w:www.hexinnovate.com

Currently there are HEX ezCAN Accessory Managers available for a range of motorcycles from Aprilia, BMW, Ducati, Harley Davidson, Honda, Husqvarna, KTM, Triumph, and Yamaha. With the ezCAN, riders can easily integrate and manage:

• Auxiliary lights for enhanced visibility

• Auxiliary brake lights for increased safety

• Extra horns for better alertness

• Heated clothing for coldweather comfort

• Sat Nav systems, phone chargers, and camera systems for added convenience and enjoyment.

Accessories installed via the ezCAN are operated through the motorcycle’s standard controls, offering a seamless and intuitive experience for riders. www.hexezcan.com

The HEX Innovate difference

Stephan Thiel, HEX Innovate’s CEO and Founder, captures our vision best: “At HEX Innovate, our dual passion for creating electronic solutions and empowering motorcyclists drives everything we do. We want riders to truly understand their bikes and feel safer on the road, making them better prepared, as

PARTNER WITH HEX INNOVATE

well as seen and heard by other road users.”

This commitment to innovation and safety means HEX Innovate products offer numerous benefits for both dealers and customers:

As a UK company driven by passion and expertise, we’re here to help dealers like you stand out. By incorporating the HEX GS-911 and HEX ezCAN into your customer service and accessory installations, you can offer your customers unparalleled solutions that elevate their riding experience. Join us in making motorcycling smarter, safer, and more enjoyable.

Contact Neil LePine, HEX Innovate Business Development Director, on 07983 711291, to learn more about our products and how we can support your dealership. Or find your closest HEX GS-911 or HEX ezCAN distributor at www.hexinnovate.com

• Unmatched convenience: Simplify diagnostics and customise motorcycles with ease

• Enhanced safety: Equip bikes with accessories that improve rider visibility and audibility

• New sales opportunities: Offer complete accessory packages, from full lighting solutions to personalised set-ups

• Warranty protection: Maintain OEM wiring integrity and safeguard manufacturer warranties

• Local expertise: Enjoy support from a UK-based sales and dealer support team

• Quality assurance: Benefit from a two-year warranty on all HEX Innovate products. n

KYMCO UK

Rich heritage, quality manufacturing, choice and value

Established in 1963, KYMCO started its manufacturing life producing engine components and transmissions for Honda. Fast forward more than 60 years later and the Taiwanese brand has forged itself as a major global player with an annual production of over a million scooters, motorcycles, ATVs and mobility scooters. The UK division of KYMCO is a wholly owned subsidiary of KYMCO Taiwan and not a distributor.

Enjoying a strong year in 2024, KYMCO’s year-on-year registrations rose by 80%, and the motorcycle business continued to strengthen its dealer network and re-establish connections and relationships within motorcycle journalism. In 2025, KYMCO is set to launch a number of new 125cc scooters, as well as an exciting brand-new entry level geared motorcycle. The company will continue to expand its exposure, brand awareness and dealer network in the UK.

KYMCO offers a strong range of scooters from 50cc commuter scooters to 550cc premium maxi scooters. Joining the range in 2025 is a brand-new geared motorcycle, the KMN 125, which will be available later in the year. The Sky Town 125cc scooter continues to be a popular choice since its launch at the end of 2024. Boasting a

Sky Town 125cc scooter

t:07718 479613 e:

fuel-efficient, single-cylinder, four-stroke engine that delivers smooth power for effortless cruising, the Sky Town 125 isn’t just about efficiency; it’s designed with comfort in mind. The ergonomic design features a plush seat with ample legroom, ensuring a relaxed riding posture even on longer journeys.

The iconic Agility 50cc and the sporty Super 8 R have both had new colours added, while the range also features the adventure crossover scooters, the DTX 125cc and 320cc and the maxi flagship scooter AK 550 Premium. Further Euro 5+ models will continue to arrive during 2025. KYMCO also offers a first-class parts programme and is proud of its very well stocked parts and products at its UK-based warehouses.

complete warranty system, a marketing portal and highlevel communications. KYMCO is also proud to partner with Datatool, supplying the stealth tracker and DNA marking system free of charge with all new purchases (subscription fees apply), as well as providing more dealership openings and sales opportunities with the manufacturer.

KYMCO’s dealer support continues to grow in 2025, with the brand offering a wide

KYMCO’s USPs include having incredibly reliable products, efficient fuel consumption, low emission output, consistent stock supply, friendly and highly experienced sales representatives and highend marketing material and support.

KYMCO is a brand that strives to win the hearts of its customers, with reliable and efficient products that create a special connection with riders. It is an honest and open brand that believes in supporting its dealers through strong partnerships and collaboration. It is well established with a wide industry knowledge and technical expertise and is a brand that dealers will want to partner with. n

GET IN TOUCH TODAY

Contact national sales manager Neil Keeble on 07526 564251, or email: nkeeble@kymcouk.co.uk, or visit the KYMCO website: www.kymco. co.uk for more information about the brand and joining the dealer network.

LEXHAM INSURANCE

Trade & Training School Insurance

Specialist two-wheel insurance

LDealer Referral Scheme, Motor Trade

Dealer Referral Scheme, Motor Trade

exham Insurance

Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

Consultants is a specialist two-wheel insurance provider

commission per policy!

With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.

offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

Expanding Product Range

Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world.

With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.

With the expansion of insurance products it has seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.

By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!

Dealer Referral Scheme

Motor Trade Insurance

With the expansion of insurance products it has seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.

We offer dealers and repairers a unique tailored Motor Trade Insurance policy. Our specialist sales team will provide you with a bespoke quote and cover.

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

Known for its close working relationships with some of the biggest names in the industry, Lexham offers several exclusive schemes for mopeds, scooters and motorcycles. With 25 years of experience of providing insurance solutions to individuals and businesses, Lexham has become a leading two-wheel insurance provider.

Lexham couldn’t be easier ... Using traditional methods, such as business cards and flyers combined with digital and social materials and web banners with unique tracking.

Dedicated Motor Trade & Training School Team

Lexham veha a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 ,dealers 400 training sschool and an increasing number of fleet customers.

Affiliate Referral Scheme

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.

Referring customers to Lexham couldn’t be easier…

omFr providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require. Are you interested in getting an insurance quote for ryou business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk

The Affiliate Referral Scheme allows businesses to earn £50 for each policy referred. Referring customers to

Training School Insurance

This exclusive scheme offers a policy designed and managed specifically to your needs, with an insurer with extensive experience in this field.

Scooter & Moped Insurance

Specialist moped and scooter insurance for riders 16 plus, offering the best packagepossible for social, commuting or delivery.

Expanding product range

Offering a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke cost-low quote.

Motorcycle Insurance

specifically to your needs,

developed with an insurer with over 22years of experience. Motor Trade Insurance

Continuing to build on its success in the scooter and motorcycle insurance markets, Lexham is further increasing its portfolio and developing products, solutions and facilities to ensure it stays at the forefront of an ever-fastchanging world. Using innovative and effective solutions, Lexham strives to offer an even better standard of service to individuals and businesses.

Training School

From learner-legal commuters and A2 licence holders to large-capacity bikes, we provide competitive quotes on all motorcycles, back by a quality policy.

Delivery Fleet Insurance

Fleet Insurance

yDeliver

A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.

We offer a bespoke fleet scheme for delivery companies. From small independents to national companies, we cover mopeds, scooters, and motorcycles up to 500cc.

Dealer Referral Scheme,

01379 646506

Trade & Training School Insurance

Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

Motor Trade Insurance

The expansion of insurance products, including those in the Electric, Delivery and Fleet insurance sectors, has seen a growing number of partnerships.

Dedicated Motor Trade, Training School and Fleet Team

Training School Insurance

scheme offering a

Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22years of experience.

With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.

Expanding Product Range

Lexham has a dedicated team of commercial staff who will be able to help with your insurance requirements. Currently Lexham provides insurance cover for more than 1000 dealers, 400

tailored specifically to your needs, closely developed with an insurer with over 22years of experience.

Delivery Fleet Insurance

Dedicated Motor Trade & Training School Team

Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.

training schools and an increasing number of fleet customers. From providing tailored commercial insurance to assisting with the Affiliate Referral Scheme, our team is on hand to offer the assistance you require. Are you interested in getting an insurance quote for your business, or signing up to the Affiliate Referral Scheme?

With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.

From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.

Call Lexham today on 01379 646506. n

From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.

th the expansion of insurance products seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.

Delivery Fleet Insurance

A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.

From 16-year-olds and learner-legal commuters, through to A2 licence holders, large-capacity bikes, adventure bikes and electric. We have several exclusive schemes.

A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.

Dealer Referral Scheme

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.

Referring customers to Lexham couldn’t be easier…

Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk

Scooter & Moped

Specialist moped and scooter insurance for riders 16 and older offering packages for social use, commuting, or delivery. Motorcycle Insurance

Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk

Our specialist insurance covers all types of road-legal quad bikes such as ATVs, leisure, and

quads. We can also provide cover for agricultural use.

LS2 TECH DESIGN TEAM

Always Ahead

The LS2 helmet brand made its debut in 2007, originating from its parent company, MHR, which has an extensive history in helmet manufacturing. This year, the company celebrates 35 years of production.

LS2’s main European distribution centre and HQ is strategically located in Terrassa, just outside Barcelona, from where it services more than 7500 dealers across Europe through its five main European distributors in the UK, France, Italy, Germany and Spain. The LS2 brand has achieved a global presence, with products now sold in more than 125 countries worldwide.

LS2 maintains a prominent position as a helmet sponsor in the BSB series, supporting superbike riders Kyle Ryde (current BSB champion), Brad Ray, Danny Kent and Andrew Irwin, as well as the most successful SuperSport rider

in BSB history, Jack Kennedy, ensuring a strong presence at every round.

The company offers a diverse range of products, including entry-level and high-end GP racing helmets, with 26 models and more than 155 unique designs available in the UK. The Mini kids range includes helmets for threeyear-olds, while the Thunder GP and X-Force represent the top-tier options, with the X-Force being the first offroad helmet to achieve FIM 2 homologation. The new Advant II system helmet features a 180-degree flip-front and dual homologation and is expected to be a best-seller.

The Vector II and Storm

LS2 Vector II

gathered multiple accolades from RiDE magazine, being recognised as Best Buys and RiDE Recommended. The Vector II, in particular, has been lauded for its exceptional fit, ventilation and included accessories, such as the Pinlock Max Vision visor insert. It has been noted as the quietest helmet in testing, a feature echoed by BDN’s Tried & Tested rating, which awarded the helmet a four-star classification – over a test of 13,500 miles.

New helmets

LS2 recently launched several new helmets at its 2025 product event in Barcelona, including the Advant II flipfront helmet, the Dragon sports touring helmet, and an updated Kid helmet.

The Kid helmet features a KPA (Kinetic Polymer Alloy) shell that meets the 22.06 standard, an anti-scratch and UV-resistant visor, and a

hypoallergenic interior lining. It is priced at £59.99 SRP for plain colours and £69.99 SRP for graphic options.

The Dragon helmet is a stand-out with its 6k carbon shell available in three sizes, an integrated drop-down sun visor, and a Pinlock 120 Max Vision visor. It is available for £349.99 SRP for standard carbon and £379.99 SRP for graphic options, and it’s compatible with the LS2 4X intercom powered by Cardo.

The Advant II, a new modular helmet, includes a dual KPA and carbon shell, a 180-degree rotating chin bar, and an internal sun visor. Pricing starts at £249.99 SRP for mono colours and £269.99 SRP for graphic options. Weighing just 1750g, it offers improved aerodynamics and ventilation, and is LS2 4X intercom ready.

LS2 TECH DESIGN TEAM

Always Ahead

New season, new apparel LS2 launched its 2025 clothing range with the new adventurefocused Apollo jacket and matching pants. This fourseason jacket tops the range and is made with a three-layer Cordura Laminate featuring a removable thermal liner and removable neck collar. It also has extensive adjustments on collars, cuffs, arms and waist for a comfortable fit. The Apollo is ready for chest and back protectors, and even comes with a built-in kidney belt. It is loaded with ventilation panels using the magnetic Fidlock system for maximum breathability and ease of use for the rider. The Apollo pants have removable CE level 2 knee and hip protectors, with the

knee protectors being adjustable to suit leg length. YKK zips are used all round. The jacket is available in sizes from small to 5XL at an SRP of £499.99, and the matching pants have an SRP of £349.99, which is competitively priced for such

a high-end AAA-rated suit. It is backed by a two-year warranty. The fast-selling Alba jacket has been replaced for the 2025 season by the new Garda Air summer mesh jacket. It uses extra-large pattern mesh fabric panels across the front and rear of the jacket, as well as on both arms. Critical impact areas are covered

Apollo jacket

t:01670 856342 e:ukservice2@ls2helmets.com w:www.ls2helmets.com

with ripstop fabric for extra abrasion resistance, and CE level 1 armour is fitted at the shoulders and elbows. There is also an optional CE level 2 back and chest protector. Snap-fit adjustment is provided at the waist, arms and cuffs, allowing some extra room for a base layer if the temperature drops. The Garda Air comes in black or dark grey, with the option of red or hi-viz yellow highlights and stitching, in sizes XS-5XL in both men’s and women’s sizes, for an SRP of £119.99.

Signature Series

The newly introduced Signature Series for the 2025 range features a collection of high-end premium helmets and apparel crafted from some of the most advanced materials available.

The new range includes the four season, AAA-rated Apollo adventure jacket and pants, along with the fullface helmets: Thunder GP, Dragon, and Vector Carbon. Additionally, the Advant X Carbon and Advant flip-front helmets are part of the line-up, alongside the Bob II Carbon and Infinity II Carbon helmets. Also joining the premium Signature Series range are the new Explorer Carbon and X-Force adventure off-road helmets, complemented by the Aura Pro goggles, which are the first off-road goggles to incorporate Pinlock technology. n

FOCUS ON SALES

LS2 is dedicated to supporting its dealer network and focuses solely on helping dealers increase product sales. The dealer sign-up process is designed to be hassle-free, with no minimum stocking requirement. Instead of using wholesalers or distributors, the company operates on a factory-direct model and does not engage in retailing. This approach enables the company to monitor pricing, keeping suggested retail prices competitive while ensuring that dealers make a healthy margin on sales.

Contact Trade Hotline: 01670 856342

Paul Haskins

LS2 UK sales director: 07932 725119

Dave Priddle

South West & South Wales: 07900 682775

Jon Russell

London & South East: 07582 512581

Lee Bell

Midlands & North Wales: 07582 178996

Peter Campbell

North East, North West & Scotland: 07966 431388

Peter Emmett

Ireland: 0876 622644

Aura Pro goggles – part of the Signature Series collection

MARKETING DELIVERY

How to pull ahead and kick start a summer of sales

If you’re looking to reach new audiences while keeping your existing customers engaged, then we have the solution for you. Our marketing automation platform, VoiceBox, is designed with bike dealers in mind.

VoiceBox enables you to communicate efficiently with sales and aftersales prospects as well as customers in one handy platform, with scaleable solutions to suit all business needs. Marketing Delivery

“Being a go-to bike dealer requires brand engagement and exposure, especially on social media across their AOI [Area of Interest]. It is imperative to connect via the platforms that riders are using to research and compare before making a purchase. A strong online presence helps our clients reach customers faster than ever before.”

Jeremy Evans, CEO, Marketing Delivery

clients receive dedicated account support, as well as the opportunity to access VoiceBox Self-Serve for email, SMS and social media campaigns.

t:01892 599916 e:hello@marketingdelivery.co.uk w:www.marketingdelivery.co.uk

The platform issues automated, timely and bespoke targeted messages, designed to match the passion and enthusiasm of your audience at defined points in the buying and ownership journeys to keep prospects engaged and save valuable time for sales teams.

Furthermore, the often time-consuming task of managing multiple social media channels is streamlined with the adoption of VoiceBox, which gives you the tools to enhance customer communication and extend the reach of your brand through organic social media and advertising.

Reach the right audience at the right time with social media

Our innovative Dynamic Custom Audience tool integrates seamlessly with your existing Dealer Management System to upload pre-defined customer data segments automatically into audiences on Meta (Facebook and Instagram). Using strategically defined targeting, VoiceBox supercharges tactical social media campaigns, opening up opportunities for proactive engagement with

these audiences rather than waiting for the customer to make an approach.

Historically, the success of social media advertising has been difficult to track. However, we can now measure the proportion of enquiries and orders that can be attributed to your paid Facebook and Instagram content with our offline conversion Meta integration, making it easy to see which digital campaigns drove the most engagement and led to the most sales.

Build a social media strategy as aerodynamic as your inventory

Our SocialStock solution integrates with your website stock to promote available bikes across Meta platforms. We also use tracking pixels to connect the dots between your website visitors and social media users, allowing potential customers to be re-targeted with specific advertisements based on the models they are browsing. Investing in technology to maximise your social media presence not only reduces administrative burden but also makes reporting easier, delivering efficiency, revenue and demonstrable ROI (Return on Investment).

At Marketing Delivery, we have perfected the process to deliver an exceptional experience for both dealers and their customers. By combining real-time stock updates, tailored targeting, and streamlined reporting, our clients can effectively convert interest into enquiries at minimal cost per click. With an average ad click-through rate of 80%, this automated re-targeting strategy optimises a dealer’s marketing effort, allowing them to connect with customers more effectively and drive sales. n

MICHELDEVER

Tyre

Services

MTS Wholesale are the leading distributor of tyres in the UK, offering a comprehensive range for cars, vans, 4x4s, heavy trucks, agricultural vehicles and motorcycles. We sell quality exclusive brands, all premium brands and a range of carefully selected budget tyres to suit every customer need. At MTS our focus on customer service and added value enables tyre retailers to meet their business needs with confidence and efficiency.

t:01962 774700 e:motorcycle.specialist@micheldever.co.uk w:www.biketyrebuyer.com

Why work with us

We bring businesses:

• In excess of 1500 product lines

• Introduction of our house brand Eurogrip

• Market-leading premium brands: Pirelli, Metzeler, Michelin, Dunlop, Bridgestone and Continental

• 24-hour access to stock availability, pricing and technical information

• Network of 25 warehouses, with FREE next-day delivery (location dependant)*

Micheldever is proud to be the current official tyrefitting partner for Pirelli in the Bennetts British Superbike Championship through our Motorsport Division, supplying and fitting thousands of Pirelli Diablo Superbike Slick and Pirelli Diablo SuperCorsa SC tyres to machines of the competing championship teams.

Introduced to the UK twowheeled market in 2023, the Eurogrip brand has gone from strength to strength with the launch of the New Trailhound SCR & STR Trail Road patterns

FOR MORE INFORMATION

For more information please contact:

Tel: 01962 774700

Email: motorcycle.specialist@micheldever.co.uk www.biketyrebuyer.com *FOC to most UK destinations; check to see if carriage applies

Since its launch in 2012 Micheldever Tyre Services offers motorcycle tyre retailers the ability to purchase online through our dedicated website, BikeTyreBuyer.com, a new force behind motorcycle tyre supplies. A one-stop shop for all, its easy-to-use website shows accurate stock and pricing. The website offers retailers up-to-date manufacturer news as well as product videos. It is easy to register for an account – just head over to: trade. biketyrebuyer.com/ Account/Register

for 2025, adding to the portfolio of existing tyres spanning Sports, Sports Touring, Enduro/ Off-road and Scooter categories. The Trailhound offers a radial structure with 0-degree steel belt, ensuring superior handling, agility and control at all riding speeds.

Designed by global research centres and crafted with precision engineering, Eurogrip brings quality high-performance products to the market – the precise reason why the brand’s high-performance radial tyre Protorq Extreme is original equipment for both the Aprilia RS 457 and the New Aprilia Tuono 457! n

MOTO DIRECT, RACE FX & HI-LEVEL

Three specialists. One powerhouse.

With more than 45 years experience, Moto Direct has established itself as a leading manufacturer and distributor across a range of motorsport industries. Founded in 2003, Race FX is one of the largest UK distributors in the off-road world. Hi-Level has been established for more than 45 years and is a key road parts and accessories wholesaler, serving parts for more than 1.6 million applications.

Together, we are the UK’s largest road and off-road powersports distribution company. Combined, we are the UK division of Arrowhead Engineered Products – a global leader in aftermarket parts distribution. Arrowhead owns and distributes brands

within a range of markets including powersports, outdoor power equipment and speciality vehicles.

Operating across three UK locations – in Derbyshire, Doncaster and Blackburn – we have one of the most extensive portfolios of Rider Gear, Lubricants, and Parts & Accessories brands throughout the country.

What we offer

Easy ordering – Order online or via our dedicated in-house sales teams.

Our team – Fiercely passionate, enthusiastic and knowledgeable, our dedicated account managers supported by our experienced brand, product, sales, accounts, logistics and

e:sales@moto-direct.com e:sales@racefx.co.uk e:sales@hilevel1.co.uk

marketing teams, are committed to delivering solutions that surpass your needs.

Dealer support – We provide best-in-class sales tools to support both in-store and online retail:

• Specialist on-hand training delivered directly by the brands

• Bespoke merchandising and point-of-sale materials

• Support initiatives across the year – sales training days for your retail staff with our in-house brand specialists to annual collection previews for both the road and off-road seasons ahead

Extensive brand collection –

From exclusive in-house brands to market leaders, our growing portfolio of Road, Off-Road and Motorsport brands alongside our heavyweight parts and accessories offering, we’ve got you covered.

Access to the best – From the Isle of Man TT and Irish road races to the British (MXGB) and global (MXGP)

MX race series through to BTCC and F4 motor racing championships, our brands are tested across some of the world’s toughest and elite race championships. Additionally, we are proud to form strategic partnerships with talented athletes and (race) events to maximise exposure for our brands and products.

Benefits of partnering with us

We are ambitious and enthusiastic about delivering long-term sales and profit growth for our customers through:

• Competitive pricing, with attractive margins

• Access to exclusive inhouse and distribution brands offering the best-inclass products

• Dedicated account managers and support teams

• Marketing support

• Attractive sales promotions and campaigns

• Training events to educate and help you sell. n

LEARN MORE

Speak to a member of the team today:

Moto Direct

t: 01773 864420

e: sales@moto-direct.com www.moto-direct.com

Race FX

t: 01254 311222

e: sales@racefx.co.uk www.moto-direct.com

Hi-Level

t: 01302 890400

e: sales@hilevel1.co.uk www.hilevel1.co.uk

OFF ROAD

MOTORSPORT ROAD

PARTS EUROPE

Driven by passion, powered by excellence

At Parts Europe, we are committed to supporting our dealers with a broad range of high quality products, expert industry knowledge, and exceptional customer service. Our goal is to help enthusiasts, mechanics, and shop owners thrive across Europe and beyond.

Innovative information and distribution systems

Our modern and user-friendly webshop order system allows dealers to check product availability, place orders, and track their status in real time. Weekly newsletters highlight key updates, including new product arrivals, sales programmes, and special promotions, ensuring dealers stay ahead of market trends.

Our logistics centre in the heart of Europe enables fast and efficient order processing, whether it’s a single box or a full container. For our UK dealers, we offer localised

services with GBP invoices, VAT compliance, and automatic direct debit payment options. Additionally, all orders shipped via UPS are delivered duty paid (DDP), meaning we handle all customs procedures and fees for seamless transactions. Freight-free deliveries are available under specific conditions.

During the peak season, we extend our service by operating on Saturdays to ensure faster processing and delivery. From March to July, our Customer Service team is available on Saturdays to support dealers with urgent requests.

t:+49 6501 96950 e:sales@partseurope.eu w:www.partseurope.eu

Unparalleled professional support

Parts Europe dealers benefit from the expertise of our dedicated sales teams, providing guidance on order processing, aftersales support, and technical inquiries. Our 60 sales representatives across different countries offer localised assistance, ensuring personalised and immediate advice and support.

Marketing and international dealer support

We actively support our partners’ marketing efforts by participating in industry events and implementing innovative digital marketing strategies. Our targeted campaigns drive customer engagement and direct end consumers to their local Parts Europe dealers, strengthening business opportunities.

Our German headquarters serves as a hub for dealer-brand relationships, leveraging our network and industry expertise to help customers succeed in their businesses.

Racing and brand partnerships – more than just business

At Parts Europe, we don’t just support powersports – we live and breathe it. We are proud partners of MXGP and MotoGP, bringing dealers

exclusive opportunities to experience the sport from behind the scenes.

We are thrilled to announce our latest collaboration as an official partner of the Moto3 team Boé Motorsports, further solidifying our presence in worldclass motorcycle racing. Parts Europe continues to support Monster Energy Triumph Factory Racing on the MX2 World Championship scene.

Parts Europe supports the younger generation of riders to help them grow and fulfill their dreams of being World Champion. n

JOIN THE PARTS EUROPE NETWORK

Become a dealer today: visit our website, explore our product portfolio, and connect with us to see how we can help grow your business.

#WeSupportTheSport

Conrad-Röntgen-Straße 2, 54332 Wasserliesch, Germany

T: +49 6501 96950

E: sale@partseurope.eu www.partseurope.eu

SUPERBIKE

The UK’s leading online platform for motorcycle content

Superbike.co.uk is a hugely popular online platform dedicated to motorcycle enthusiasts across the UK and worldwide. The site offers a wealth of content, including the latest news, indepth reviews, and engaging articles that cater to both seasoned riders and newcomers to the motorcycling world.

And it’s not just aimed at sportsbike riders. There’s everything on there from adventure bikes, to cruisers, to street bikes, alongside the latest racing updates. This rich array of content attracts a diverse motorcycle audience, providing advertisers with a unique

editors, ensures that the site appeals to a broad spectrum of motorcycle enthusiasts, and continues to gather a loyal and active readership. The platform’s commitment to fresh and relevant content keeps the audience engaged and returning for more.

For advertisers aiming to reach the motorcycle community, SuperBike offers several strategic advertising options from on-site display ads, to off-site social ads (where we have over one million followers) to re-targeting ads based on what site users are reading and several other options in-between. You can also sponsor the clickable header image, which is the first image everyone sees when visiting our site.

The engagement we are seeing is already in line with competitors, with some of our social posts immediately going viral. Engagement has already grown 10% in the last month, and we are receiving tons of positive feedback from the

motorcycling community.

Let’s say you’re a helmet manufacturer – we can target everyone reading the latest reviews and articles on motorcycle helmets. We can then further overlay that with users who are reading about specific bikes, and all of this helps us to build a huge pot of data to reach your exact customer. Then we serve them with ads, not just on the SuperBike site, but across their socials, their online activity etc. It creates a unique way to target highly specific, datadriven audiences. Whether you are selling bikes, accessories or clothing, we can always find the right audience via SuperBike.

We also accept your latest press releases free of charge,

so if you would like to add us to your mailing list, then please email millie@superbike.co.uk.

With the history that SuperBike brings, it is truly a world- renowned destination for motorcycle enthusiasts, offering daily updated content that attracts a dedicated and engaged audience. For motorcycle-specific brands, the platform provides a range of advertising opportunities, both on-site and through its expansive social media channels. By leveraging the site’s rich content and audience insights, advertisers can now craft targeted campaigns that effectively reach and engage the motorcycle community, driving brand awareness and increasing customer loyalty, no matter what the product or offering. Contact millie@superbike.co.uk for more information today. n

VIPER HELMETS

Top-tier helmets and accessories

Motohart has been distributing the Viper brand for more than 20 years. Now, in alignment with its core product range, it has rebranded as Viper Helmets Ltd. Same company; new name.

This transition signifies a new chapter in its journey, reinforcing the ongoing commitment to safety, value and innovation within the helmet industry but with a refreshed aesthetic reflecting the latest design trends. Viper Helmets remains dedicated to delivering exceptional products to motorcycling enthusiasts worldwide. Its focus on customer satisfaction remains a priority, ensuring that each helmet not only meets stringent safety standards but also exhibits cutting-edge style.

Product range

As it progresses, Viper Helmets aims to broaden its product range and penetrate new markets, solidifying its status as a leader in motorcycle gear. Each product features a distinctive selling point that differentiates it from its competitors.

The team at Viper has evolved and thrived, and their infectious passion for all things motorbike shines through in every phone call and email.

The helmets are designed with state-of-the-art technology, using lightweight yet robust materials that offer outstanding protection

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without sacrificing comfort. The incorporation of advanced ventilation systems guarantees that riders stay cool and comfortable, even on extended rides. Integrated Bluetooth technologies, spoiler options, lining adjustments, and many other unique features set Viper Helmets apart from the crowd.

Dealers

As it expands its reach and influence, Viper Helmets remains dedicated to fostering strong relationships with its dealers and end users alike, ensuring that the thrill of the ride is matched by the peace of mind that comes from having the best protection in the business. Choosing Viper Helmets means unparalleled quality and a brand that truly understands the needs of the modern rider.

The brand is committed to delivering outstanding customer service and personalised support and guidance to all dealers. Viper Helmets makes sure that each dealer’s experience is tailored

to the unique requirements of their shop or website. This includes hassle-free returns, direct phone assistance, exclusive dealer deals, pricing, and merchandising options. By partnering with Viper Helmets, dealers gain access to an extensive inventory of top-tier helmets and accessories, all crafted to meet the highest safety and design standards. Whether a seasoned dealer or new to the motorcycle gear market, Viper Helmets welcomes you to join them on this exciting journey of innovation and excellence. If you are seeking a supplier with an extensive and diverse product range that excels both online and in-store, please do not hesitate to reach out. n

FIVE REASONS TO STOCK VIPER HELMETS:

1. Unbeatable Customer Service

Contact methods include: Mobile, Email, WhatsApp and Online Trade Portal

2. Next Day Delivery

Dependable next-day courier services are Viper’s standard offering

3. Hassle-Free Warranty

You focus on selling the product, we will make sure it is durable and meets the needs of the riders

4. Margins & Offers

Outstanding margins for dealers, with tailored deals and terms consistently accessible

5. Core Range

Dedication to maintaining core range inventory by identifying the top-selling items for retailers

WMD

The parts people

WMD has been serving the motorcycle industry since the late 1970s, becoming an independent company specifically for the motorcycle trade in 2008. Since those early days it has accumulated a wealth of knowledge, built on many years of experience, delivering the motorcycle parts needed to help businesses keep their customer’s machines on the road. WMD is now bigger and better then ever before and boasts even more parts available for the trade.

All WMD’s parts are from tried and tested manufacturers and are quality assured, so that trade customers are not only getting value for money but also great quality at the same time. With over five million OEM and pattern parts listed and 70,000 product lines available for trade customers, WMD aims to offer whatever is

maintenance and repair.

Not only does WMD list over five million motorcycle, scooter and ATV parts to order separately, but it also now offers a wide range of kits to trade customers, to make ordering and getting the job done even easier.

Just some of the kits listed are from TRK: friction plate, steel plate, heavy duty spring, and caliper and clutch kits. These are available for many models

of motorcycle, meaning that it’s simple to order the kit, rather than having to search the parts and order them individually, saving a lot of time. TRK components are a cost-effective replacement for genuine parts and are considered to be an upgrade, due to their top-quality materials. TRK makes kits for Honda, Yamaha, Kawasaki, Suzuki, KTM, Triumph and many other brands, available for bikes from the 1970s right up to the present day. TRK is so confident in its products that its stainless steel pistons are guaranteed against corrosion for their entire lifetime.

WMD also offers Slinky Glide full fork repair kits, which include fork stanchions made with a really durable heavy

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chrome finish, giving them a much longer life. They are suitable for most classifications of motorcycle. Each Slinky Glide

speedy despatch from WMD at the best prices to the trade.

WMD holds the largest range of control cables in the

Ever popular HiFlo high performance oil and air filters are also available from WMD, as are a huge range of spark plugs from reputable manufacturers like NGK. There is also a wide range of service consumables such as oils, lubricants and cleaning products – pretty much everything any motorcycle business needs to run like clockwork, available for

polyimide-lined and have a stainless steel core. This is another topgrade product for a lot less than the usual retail price.

There are also those essential maintenance perennials such as quality drive train parts at WMD, which keep the engine performing at its best. WMD offers trusted products like D.I.D and JT chains and JT and Afam sprockets to meet these needs.

For braking requirements, reliable and well-made products like EBC and Brenta brake pads are also held at WMD. These are manufactured from a variety of materials, designed to suit all bikes and riding conditions, with the aim of giving any bike the best stopping power possible.

YSS premium motorcycle shock absorbers are now a very popular seller from the WMD catalogue, with a huge variety of performance, racespec, OEM-equivalent and YSS shocks – the largest stock available in the UK in fact.

WMD now also has a new website to make the dealer ordering experience even easier and quicker, with the addition of kit ordering to save even more time.

Plus there is an experienced professional team in the office at WMD, who are always happy to help. If you are having trouble finding the product you want, just get in touch and we will happily help you source what you need. n