Bickers takes on Carter for the North

MICHAEL CARTER HAS JOINED Bickers as an area sales manager covering North West England and West and Northern Scotland. Carter’s career started more than 30 years ago, with a two-week work experience from school. Since then, he has been running parts and service departments for well known dealers based in the North West, from Bill Head and Slingers Motorcycles in Preston to Youles Motorcycles in Manchester. More recently, he has played a leading role at MotoGB.

Rob Sheldon, Bickers sales manager said: “We are very excited to have Michael on board, he will be a great asset to Bickers”. Sheldon went on to say, “Michael brings with him a wealth of exceptional motorcycle industry knowledge and experience, which ultimately allows for a great understanding of the unique challenges facing each dealer.”

For more information, contact: Bickers on 01394 604040 or visit www.bickers-online.co.uk